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May 19, 2022 30 mins

Our culture is obsessed with being "successful," in our lives and in our careers. But what does success really mean? And should we care about it so much? This week, Eva is joined by entrepreneur, Gary Vaynerchuk, to dig into our connection with the idea of success and how it all comes back down to self-awareness and kindness.

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Speaker 1 (00:02):
Hey, everyone, welcome back to Connections with Longoria. I'm Eva Longoria.
I'm so excited about today's podcast. Y'all know. My inspiration
for this podcast was to re examine our connections to
things and ideas and concepts as we came out of
this lockdown pandemic being at home. And I think one
good thing that the pandemic gave us was this time

(00:24):
and space to really quiet our mind and to take
an emotional inventory of all things that we had on autopilot,
you know, our relationships, our marriage, our kids, our friends,
our social circles, and bigger ideas like spirituality and politics
and money and so one of the concepts that I
was really thinking about going along with spirituality and like
what's your purpose here on earth? And I was like, oh, yeah,

(00:48):
I'm incredibly driven, I'm incredibly ambitious, and I consider myself successful,
and so I wanted to figure out what is my
relationship with success, Like what does that mean, what's the
definition of it? And why do we all seek it
so badly? It's something we're chasing and I don't even
know if we thoroughly understand what it means. And so

(01:09):
I'm excited about our guest today because I've been obsessed
with him of late. I'm may be upset. I didn't
know you a long time ago, but mostly because if
you guys have been following my journey with n f
t S, I'm obsessed. I'm in like pre k compared
to everybody in this space. But I really went to
Gary for my homework about n f t S, and
through that rabbit hole, I saw all of these other

(01:31):
amazing talks that he's given about success and kindness and compassion,
and it just led me to find this amazing human
being who's full of positivity and is successful not spite
it because of it. Gary's a serial entrepreneur, chairman of
vener X, CEO of Aner Media, CEO of V Friends,

(01:52):
I'm a v friend, and he co founded the Ressi app.
The list goes on and on, like I can't even
list everything you've done. Your best selling author recently published
his sixth business book, twelve and a half, leveraging the
emotional ingredients necessary for business success. Welcome to the show. Gary.
I'm very humble to be here, so excited to be

(02:12):
talking with your audience and especially you. Thank you so much.
You know my whole journey with the n FTS is
to get more Latinos in this space, you know, and
to participate in this new area of economic mobility by
the you know what I mean, Like we're always left behind.
My mom still hides money in her fucking cushion, you
know what I mean. Like my I was born in

(02:33):
the Soviet Union. My family members buried money in the backyard. Literally. Yeah,
there's like a famous story my dad told of like
a family friend who really needed the money and there
was a massive snowstorm and ice storm and he had
to burn a fire in his backyard so that it
would melt so he could shovel out the cash that

(02:56):
was literally five ft And it's just that. So, I mean,
you know, I was board in the USSR, so I'm
very aware and in tune to immigrant dynamics. And to
your point, I'm thrilled people are learning about n f
t S And I couldn't agree with you more. The
financial mobility is huge. I'm concerned because I think it's
a gold rush. I think a lot of money is

(03:16):
going to be lost. But the thing I'm most excited
about is it's been a gateway drug to my content
that I'm most pouch in it about, which is I
don't think you have to be anything but a phenomenal
human being in your journey to success. Yeah, and I think,
you know, it's a money in my industry, I feel
like bad behaviors rewarded. Not so much anymore, but like

(03:39):
back in the day, it was like the bigger diva,
the bigger ass whole you were, and I was always
what I was surprised that when people go, you know,
I met I met Eva Longoria and she was so nice, like,
why are you surprised? Such a good point. So I
have a different take on that, Eva. I believe in Hollywood,
the bigger, the diva, the bigger the you know us

(04:00):
whole was rewarded. Is actually not true. Let me explain.
I think it's a byproduct. I think that what happened
was money and fame exposed people. They don't change them
right and magnifies who you are. Is the great misnomer
that money changes people. It is just not true. I mean,

(04:22):
you were a super star and you weren't mean, and
you were as famous as it got, probably in the
last hurrah or one of the last hurrahs of like
dominance of television in our society, which made you as
big as a star as it gets, and everybody who
met you met a nice person. I think negativity is

(04:43):
louder than positivity. So what I think happened is lots
of people became successful in Hollywood over a fifty six
year period. Many of them were nice, many of them
were not nice, a k A. And you know this,
It wasn't that they weren't nice. It was that they
were unhappy and they were hurt inside and it was
manifesting on the outside. And as they got power and fame,

(05:04):
it became louder. And so that's just kind of how
I see it. I think that money, in power and
fame completely accelerate your truth. My oldest sister has a
mental disability, she's special needs, and so I was born
into her world, you know, like I don't know any
other world. And so my mom's a special education teacher

(05:24):
and my sister's so it's like I've always been around
this community. And I remember I must have been like ten,
and my sister had to be mainstreamed, which means like
she's no longer in the special school. She has to
go into a normal school, where like my mom was terrified,
like she's gonna be bullied, She's going to be you know,
made fun of. And my mom was like determined that

(05:44):
she was going to have a very normal high school experience,
you know. And and so my mom got her a
letterman jacket, and she got her the class ring and
all this stuff. And she came home one day and
my sister did not have her letterman jacket. I saw
my mom. She was upset, and I was like, what
happened in my mom's that somebody stole your sister's jacket
literally off off of her. And I just remember seeing

(06:04):
where I was so piste off and I was like, Lisa,
who took your jacket? And she said, someone who must
have been cold, like you go ah, oh my god,
Like talk about the ultimate compassionate view of putting yourself
in somebody else's shoes. She didn't think they were bad people,
she didn't think they were being mean to her. She
just thought, you know what, they might have needed it,

(06:27):
and you did it. Some talk the other day. I
think the equivalent of that today is social media, right,
fuck you, you fucking piece of whatever people post and
and you treated it with this compassion. And I was like,
Oh my God, didn't reminded me of my sister, and
it made me fall in love with you, ben One,
Thank you. I I don't have the capacity two respond

(06:52):
with darkness, negativity and hate with a counter of darkness,
negativity and hate. I don't have it in me. I'm human.
I get frustrated. Ironically. In sports, I'm very emotional with
my New York Jets, and I can it's you know,
it's a funny thing. I actually am empathetic to people
who do. I have my own emotions on it. In sports,

(07:12):
I'm irrational and with negativity. I respond with negativity. In
my real life I don't, But I understand why people
do it in politics, in social issues, in business, in
day to day life, and I'm empathetic to it. I
just know for fact, not debate for fact, that it
is fundamentally the least productive thing you can do. The

(07:36):
concept of tearing somebody else's building down is just not
gonna win. Look at who we revere Gandhi Martin Luther King, like,
why are these people on a pedestal? The emotional strength
to be the bigger woman and man in every situation
requires the ultimate strength. I admire people ask me, who
do you admire? Who do you admire? Who do you

(07:56):
who do you admire? The only answers I ever have
are my parents and every single human that's listening right
now who genuinely has an emotional framework that allows them
two in the face of negativity, be positive and empathetic.
I I was brought up un wrestling and Richard Prior.

(08:18):
I grew up in New Jersey, in the streets of Jersey. Like.
My style is not soft, my words are soft, my
essence is soft. My humanity is soft. But I curse.
I'm aggressive, I'm competitive. I want to win. I call
my organization the Honey Empire. I believe in honey over vinegar.
But the word empire is empire. Like, I'm trying to

(08:39):
be the greatest entrepreneur of all time. That is literally
how I think when I put my pants on and
go to work right like and so that requires being
strategic and competitive. It does not require sharp elbows. It
does not require walking over people. I have the talent
to just build it without negatively pacting. Do I want

(09:00):
to win a pitch for a new client against another
agency when I'm in vainer media world? Of course, do
I want v Friends to out sell Cool Cats, of course,
but I love cool Cats and I hope Cool Cats
does well, and so I think that nuance is there.
And for everybody listening, the greatest thing that I could
accomplish on this podcast is if one of you one

(09:23):
could genuinely hear what I'm about to say, which is
when somebody says you look fat, you're stupid in your comments,
that when you see Johnny Pants thirty nine, say that
he remember that Johnny Pints thirty nine just doesn't know
who you are. And number two, could you imagine how
sad of a place Johnny Pants is in that they

(09:47):
decided to go to your Instagram, look at your content,
and then have the need to spew venom as a
quick endorphin fixed to their unhappiness. We should not be
mad at these people. We should be compassionate. And the
same way that we have evolved our points of view

(10:08):
on alcoholics, we have evolved our point of view on
homeless situations and mental health. Mental health right, I believe
that we are in the pre dawn and I would
love to be a champion for this to evolve. Our
thinking on haters and trolls, on the Internet. I think
we need more compassion towards them and more understanding of

(10:31):
why that behavior is happening. Yeah, you've started so many businesses,
and I think people, first of all, one ft into
in front of the other. Right. I was just talking
to a friend of mine, just like I want a

(10:51):
New York Times bestseller, Right, write a chapter, like write
a word. I get one foot in front of the other.
And so but I do think it's the mindset of
oh it's so hard, or I've heard you say it
two hundred people and they go, oh, I need a developer,
and you're like, getoo see that, Like, yeah, what he
was talking about everybody is. A couple of months ago,
I posted a video. I'm like, I had a crowd

(11:13):
of people around me. I do meet up sometimes and
he's like, you know, my problem is I can't find
a developer. There's so many people that are like, does
anybody a developer? And this young ladies like I am.
I'm like there she is. Yeah, you know, like yes,
this problem. That wasn't his problem. Let me tell you
where this goes. This is gonna hit a lot of people.
If you're on if you're listening and you're a perfectionist

(11:34):
or a you're this is so hard. It's all one game.
Even people are petrified to fail. Yes, yes, people would
rather talk about starting, so they never start because when
they fail, they can't deal with the judgment of failure.
See this is what's so amazing about the perspective that

(11:55):
I think I'm selling. When you genuinely eliminate overvaluing subjective
opinions from others, starting with your parents, starting with your siblings,
starting with your loved ones, starting with your best friends,
starting with them, your life will unlock. And here's how
I try to break it down for people. Let's use sports.

(12:18):
When you're on the field, you can't factor in the
cheering or the booing from the people sitting in the
crowd eating popcorn. You can't. You're in your game. Of course,
they could pump you up both ways. You know my
d n A. I would have loved to be an
athlete because I most enjoy it when everyone's booing me

(12:41):
a h, I've got that no way to violence critics,
then success, I enjoy it. You know, either I'm right
or you're right, but it's gonna play out, and so
I'll see you at the end. No reason to debate
if your sister has something snarky to say when your
cookie business fails, you remind your sister that she was
on the sidelines and she needs to worry about her

(13:02):
life as much you could love. I love my mom
more than breathing, but my mom's opinion of my entrepreneurial
failures and successes are fundamentally irrelevant. Of course, like any human,
I love when my mom cheers for me and feels proud,
but I'm equally comfortable when she's disappointed that it didn't

(13:23):
work out for me. Right, I've had plenty of people
have comments on my micro failures along the way. It's
not even like their motivating or demotivating. They just are
white noise. People don't start not because they don't know how,
it's because they're scared to lose in front of people. Period.

(13:45):
People that say their perfectionists are scared to put the
thing out because they are scared of other people's subjective
opinion about their flower arrangement, their app their toy, and
their perfection is preventing that progress. But the perfection is
ground in fear now for sure. It's paralyzing. Perfection is
makeup for insecurity. Yeah you're calling it. I'm a perfectionist.

(14:11):
Correct your insecure, and you're scared what I'm gonna say
when you're done? Because if I say it's not pretty,
I don't like the flower arrangement, you're dead. Yes for me,
if you said, Gary, I don't like this art that
you did for this n f T clab we're doing,
I would say, tell me why you subjectively believe that?
Because that word subjectively is the power. Even with my

(14:32):
level of quote unquote business success. When I'm an investor
or advisor to businesses, I always hedge with the kids.
I'm like, listen, this is my opinion. I've been plenty
Mike Micro, I keep using that word micro wrong along
the way I've been mac I've been macro right, Macro.
I haven't gone out of business, I haven't gone bankrupt.
I've done well. But every today today I will make mistakes. Yeah,

(14:57):
then you're not scared of that though. It's it's complete
lee part of being a human. I'm even prepared for,
like big mistakes. It's part of the human journey. Well,
you know, I was reading this study because when I
was prepping for this podcast about success, and there was
a study. It's like, the reason success is ingrained in
us as human beings is because tens of thousands of

(15:17):
years ago humans lived in small, little hunting tribes and
literally there were two options succeed and find food and live,
fail and die like almost like the fear is built
in to our d n a as as human beings.
And so that was interesting because I was like, but
then choose the success that I feel like that is

(15:39):
perspective in mindset, right, It's it's also so my strength
is detachment. That's a good one. That's a big one.
Detachment doesn't doesn't. Also a lot of people confuse detachment
with not caring. I care the most, but I'm attached

(16:00):
from the results. Meaning you know, it's funny when you
can't hear them. Well, you don't hear the booing like
I talked about earlier, don't worry about the trolls. Are right,
I'm actually giving a more important piece of perspective, which
is the reverse. One of the most profound things a
human has to go through is success. When you get

(16:22):
happy or successful, being grounded in humility is so important
for me. I think I'm exactly the same person I
was thirty one years ago. I don't feel an ounce
of difference in my values, my moral compass, my energy,
the things I want to be doing, what I pay

(16:43):
attention to, how I go about my day. And so
it's powerful. It's powerful to be, you know, detached from
your results. We live in an extreme world right now.
Everyone's extreme blue, extreme red, extreme black, extreme white. You know,
it's it's a challenge because we virtue signal and we're

(17:05):
in a very polarizing society where we're obsessed with pointing
fingers and not pointing thumbs. We're judging, but blind judgment
in the context of just one thing is inappropriate because
what ends up happening is you you go to virtue, virtue, virtue,
you know, the environments everything to me, you shouldn't drink

(17:25):
that plastic bottle of water. Then three days later you're
taking a private plane to Catchella, like what. And so
what you have is you have a lot of humans
that are finding themselves in enormous hypocrisy, and I think
we should allow people the stability to be who they are.
We're all going to have contradictions, We're all going to
have certain things were passionate amount and other things we

(17:47):
don't know you were born into an older sister with
you know, a mental uh scenario that is going to
make you look at that situation very different than me.
I would have never even heard of Crohn's disease if
my brother A J. Didn't have it. Of course, I'm
gonna care more about trying to raise money for that.
We're all going to have our things. We need to
allow room for people to be them full selves. And

(18:09):
right now we're in Judgment City, USA, and I think
that puts people into a very tough place. Let's talk
about the at bats. I know, like a lot of
people in my community, we don't get an at bat,

(18:30):
Like I'm not even in the game, much less getting
at bad. Corey Booker had a great analogy. Corey Booker
politics your jersey and he you know, he's a black man,
but both his parents college educated. He went to Stanford
and he says it all the time. He goes, look,
I was born on third base. I get it. I
get it. I'm I know like I'm a black man,

(18:50):
but like I was born on third base. There are
some people not even in the game. And so how
do you talking about judgment Because people could look at
this conversation and go, Okay, yeah, there's people you know,
you've said it. There's people without water, you know, billion
people without water. There's there's a lot of circumstances like
pick yourself up while your bootstraps. Conversation isn't even possible,
Like how do you get into the game, much less

(19:12):
get on base. So I went to Mount Ida College.
I was an atrocious student, you know. Uh, and in
nineteen nineties, um, being an atrocious student, I was underestimated
my whole life, you know, Like like my getting in
the game was I got to work for my father
where he grossly underpaid me because it was an immigrant business.
And I got to build him a business by working

(19:33):
seven days a week for twelve years. Child child, So everybody,
but listen, I forget about me or Corey Booker, you
or anybody else, Like I don't know if you know
if there's ever been a Latino from Mexico that immigrated
to the US that lived with thirteen family members in
the studio apartment and later went on to be successful,

(19:53):
a k A happy not a famous actress, not the
biggest rapper in the world. Not talking about being bad bunny.
I'm not talking about being eva. I'm just talking about like,
what are we talking about here? And what are we
talking what exactly exactly? So like I'm incredibly passionate on
really having a more thoughtful conversation around what is success,

(20:15):
like like is it a blue check mark? Is it
a million followers? Is it forty million dollars a year?
What is it? Because the reality is the world has
shown you the data that there is an unbelievable amount
of proof that the people that have the least around
the world and places have plenty of high scores on happiness.

(20:37):
And we have incredibly big, powerful countries with lots of
money and boyo, boy oh boy, are there incredible amounts
of unhappiness scattered throughout and so right, so what is
that metric? What's the metric for you? But do you
why do you think you're successful? I believe I'm successful
for a lot of differsions, But my version of success
is happiness. Um, And so for me, I believe I'm

(21:00):
successful because I grew up in a household that had little,
that was happy every day, and so by the time
I was ten years old, it was formed into my
brain that money was not the variable of happiness because
I was happy as ship and we didn't have money
the end. So I think I'm successful because of that.

(21:21):
That and the fact that my mom parented at a
hall of fame level in building deep self esteem for
me while reinforcing my humanity and civility and kindness as
the thing that she was going to cheer, not grades
in school. And so she created a framework a perspective

(21:43):
that kindness. I mean, look at everybody's an affirmation of
their childhood. Yeah, you know, I was getting affirmation, not
in school, grades, not in sports. I was getting it
from my mother around being nice to get other kids
and from busy this selling lemonade, shoveling snows, selling baseball cards.
And here I am thirty six years later, because it's

(22:05):
around ten years old that I'm playing with. I am
a nice, successful businessman. Right. One of the reasons I
tell a lot of parents to be careful what you
are reaffirming is because I know how true it is
if you're reaffirming to your children that good grades is everything.
You're teaching your kids how to play within non creative frameworks. Hey,
every ninety days, conform to a system and try to

(22:28):
win within that system. That's why we have so many workers.
The report card is built backwards into corporate America. I'll
give you another one. This is why so many athletes
who don't make it are unhappy. If your whole childhood
is you're so good at sports, You're gonna be a
successful sportsman or woman, and you get hurt or you

(22:49):
don't make it, your entire self esteem affirmation from your
parents was around your athletics. Now you can't do that.
What do you do when you're a team You're lost.
I've been telling some friend lately that the fact that
my parents wouldn't pay me for things was huge for me.
So I had to go and just like ring doorbells
of strangers and be like, hello, can I please wash

(23:11):
your car for five dollars please? I need a Nintendo Yes?
And that and that started. You know, it was obviously
in me. I do think a lot of these things,
you know, whether it's humor, whether it's hand eye coordination,
whether it's you know, entrepreneurship. A lot of this stuff
is in you. As hard as I try to sing better, intuitively,
I don't think I become Beyonce at the at my height.

(23:34):
And that's a big thing that we can touch on
before we get out of here. One thing I'd love
to challenge everybody to think about his self awareness and
what way? What do you mean by that? It's can
you look in the mirror and ask yourself, are the
things that I'm doing or I'm considering to do. Am
I actually good at them and like them? Or am
I doing them because I think they'll make me money

(23:57):
or make me look good in front of others. Self
awareness is powerful if you were able to actually love
yourself for who you are. Flip it and so for me,
I was a really bad student, but I'm like, I'm
gonna be this. I'm a businessman because when I come
to school and they're like you're a loser, I'm like, well,
I mean four dollars this weekend selling baseball cards at

(24:17):
the j c C or at the mall. That got
me by while everybody was telling me I was gonna
And so I want everybody forty nine, sixty two or
twelve that's listening try to actually ask yourself that question.
Most never do. I'll give you one. I'm so proud
of my sister. My mom was the mom of all time.

(24:37):
As that I've clearly established here. My sisters three and
a half years younger, very effective by having an all
time mom too. But my sister's DNA slightly different than
my mom's. And when my sister transition from being a
great teacher to being a stay at home mom, I
saw it from day one, I'm like, this is trouble.
And she she had an ideology that she had to

(24:59):
be a stay at home mom like her mom. Right.
But I'm proud of her because even though the biggest
ideology in her life by an immigrant mother who was
born to be a mother and did it great. My mom,
even though she instilled in her like be home with
your kids, she was able to have the strength along
the way after probably battling from day one is my intuition,
but I haven't really talked her about it. Somewhere in

(25:21):
year seven, she looked in the mirror, or mentally looked
in the mirror and said this is not sustainable. I'm unhappy,
and was able to make a leap to be self
aware that she's a saleswoman, she's a communicator. She loved teaching,
she loves interacting with her clients, and now Liz Nablo
is a real, real estate person in New Jersey. And
I'm really proud of her for that. And that's what

(25:43):
I want everybody to do. Are you capable of being
self aware to figure it out who are you? And
then lean into that and build your life around that.
Not where is the money? Not it'd be cool to
have a million followers on Instagram or not. I wish
I was an trist. No no no, no, what are you? Yeah? Yeah, yeah,

(26:05):
And I do think it's a big difference between what
you do and who you are. So a lot of people,
you know what I said, Everybody's like, oh, you know,
especially because I'm involved in politics, or like shut up,
you know, shut up an act And I'm like, all right,
you're a dentist. Shut up and do t like you know,
that's what we do. Who I am is like you know,
I'm a daughter, I'm a wife of this and and so,

(26:26):
I mean, there's so many lessons that you have talked about.
I mean, gratitude being probably the biggest one. When you
are grateful for what you have. I mean, people like Gary,
how do you deal with all this pressure for two
thousand employees and all these comple I'm like, easy, Like
nobody died today. Yeah, like when your perspective is simplicity,
When you're grateful for what you have versus nbs of

(26:48):
what you don't have, your life is awesome every day. Also,
there's the thing that if you feel grateful, it is
impossible to feel another emotion in that moment. You can't
be angry and grateful. It occupied the entire emotional thing.
So if you're grateful, that's why it's so powerful. Before
anybody goes with, well, well, of course, Gary, of course
you're grateful. Now, I'm like, gratitude is what got me here.

(27:10):
It's not the emotion I've now tapped into since I
got here. Gratitude was the fuel of my ambition. Yeah,
that's a big one for me, to just being grateful
and then curious. The last one was curious and and
you know, I'm so cure the same thing, Like that's
how you got into how I got into n f
T can't be into n f T S right now

(27:31):
unless curiosity is foundational. Most people listening right now when
they hear something new, TikTok and f T s the
iPhone instead of the BlackBerry email dating apps. Most people
listening right now the first time they heard something that
was on its way to becoming a game changer, said no,
And I always say maybe yeah, and then do the work. Yeah.

(27:53):
And that's the thing. I enjoy the work like people
send me articles and I love it. I'm like, oh
my god, I feel my brain expanding. You you're curious
about all of it. I'm pretty foofy, foofy. I can
get very spiritual, very zenny. I have it in me,
a lot of it. But I still don't believe I
can sit here and manifest by just sitting here. Manifestation

(28:13):
means you created a blueprint strategy and you went and
executed it. I want this to happen, and then I
did actions. There's for all the people that have manifested,
there was something in between the manifestation and the thing.
It was called all the work. For the people that
manifestation hasn't worked for, they didn't do the work. Is
why even this is why I focus on fear. I

(28:34):
believe everybody who was listening right now, the singular reason
they're not doing the thing they know they need to
do is they have become way too vulnerable to the
subjective opinions of the people that are not themselves. That's it.
People you don't even know who cares. I don't care

(28:55):
more people that love you literally your husband literally. But
you're at the end of the day, you and your husband,
you and your mom, you and your brother. You have
an amazing, important relationship. But at the end of the day,
what you choose to do and their judgment of it
need to be detached. And oh, by the way, there's
nothing more fun than proving your husband wrong. Exactly. Last question,

(29:21):
best book to read A recommendation for our audience. You know, really,
I don't read a lot of books. I'll tell you
this one. This is a weird one. I really loved it.
I read Barbara walters autobiography years ago. I think Barbara
Walters is one of those underrated icons of our society. Um,
but I don't. I don't learn by reading books the wrong. Yeah.
I read comments to pop culture. I just know what's

(29:44):
always going on. And I don't mean like gossip, I
mean popular culture. I'll read the article, but then I'll
go read read it Twitter Instagram like I'll go read
humans observations of the thing. I don't watch the halftime
on show a fourth time. I read a hundred thousand
comments about the like I'm watching. Yeah, that's how I learned.

(30:09):
I'm so grateful for you. Can we continue this offline?
I would love to continue to pick your brain and uh,
I'm so excited. All right, Thanks Gary, thank you so
much for listening. I'm happy to be connected with you.
Connections with Even Lagoria is a production of Unbelievable entertainment

(30:31):
in partnership with I Hearts Michael Pura podcast Network. For
more podcasts from my Heart, visit the I Heart Radio app,
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