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January 18, 2022 19 mins

Everyone knows there is money to be made by going viral on TikTok, and it's enough to make some reconsider the line of work they are in. To bolster that idea, you can look to some TikTok stars that are making more money than many of the top CEO's in the country. Charli D'Amelio, who gained notoriety for dancing and spun her fame off into a clothing line made more money last year than the CEO's of Exxon Mobil, Starbucks, and McDonalds. Joseph Pisani, reporter at the WSJ, joins us for more.


Next, we have been seeing the effects of climate change on humans, animals and our environment, but one place that has been overlooked are insects. For many they can be seen as pests, but they are an integral part of the ecosystem. Once thought to be very resilient, we are seeing their life cycles change, some on the verge of extinction like bumble bees, and the rise of damaging pests like locusts and mosquitoes. Oliver Milman, reporter for the Guardian, joins us for how the speed of climate change is causing an imbalance in the insect world.


Finally, you might think that marijuana and parenting don’t mix, but there is a growing movement of ‘cannamoms’ who say that consuming weed helps them to calm down, reduce anxieties and be more present in their kids’ lives. They want to fight the stigma around it and also make clear that they aren’t getting blazingly high and consider it low risk, just like a glass of wine. Jesse Staniforth, contributor to the BBC, joins us for more on ‘cannamoms.’

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
It's Tuesday, January. I'm Oscar Ramirez in Los Angeles, and
this is the daily dive. Everyone knows there is money
to be made by going viral on TikTok, and it's
enough to make some reconsider the line of work they
are in the bolster that idea, you can look to
some TikTok starts that are making more money than many

(00:21):
of the top CEOs in the country. Charlie Damelio, who
gained notoriety for dancing and spun her fame off into
a clothing line, made more money last year than the
CEOs of exn Mobile, Starbucks, and McDonald's. Joseph Pezzani, reporter
at The Wall Street Journal, joins us for more next.
We have been seeing the effects of climate change on humans, animals,

(00:42):
and our environment, but one place that has been overlooked
our insects. Once thought to be very resilient. We're seeing
their life cycles change, some on the verge of extinction,
like bumblebees, and the rise of damaging pests like locus
and mosquitoes. Oliver Millman, reporter for The Guardian, joins us
for how the speed of climate change is causing an
imbalance in the insect world. Finally, you might think that

(01:05):
marijuana and parenting don't mix, but there's a growing movement
of canna moms who say consuming weed helps them to
calm down, reduce anxieties, and be more present in their
kids lives. They want to fight the stigma around it
and also make clear that they aren't getting blazingly hot.
Jesse Standard for contributed to the BBC joins us for
more on canna moms. It smooths without the noise. Let's

(01:29):
dive in. People see their daily life. They learn about
their breakups or triumphs, sad days or whatever it is,
and they have this different connection with them, and they're
more willing to buy what they tell them to buy,
and they trust them. Joining us now is Joseph Zani,

(01:49):
reporter at the Wall Street Journal. Thanks for joining us, Joseph, Hey,
thanks for having me. I saw the headline for your article,
and right away it kind of made me think what
am I doing with my life? I'm sure this type
of story always makes other people feel the same way.
The articles about TikTok stars making more money than many
of America's top CEOs, you know, they're making millions of

(02:13):
dollars not necessarily only from the app, because they do
make money from being content creators there, but a lot
of them are branching off, you know, building brands, other businesses,
but they're getting that kick start off of the TikTok app.
So Joseph tell us a little bit about it. Who
who's making millions and millions of dollars more than the CEOs? Yeah,
so we saw the list from Forbes. We saw that

(02:35):
Charlie the Emilio is making seventeen point five millions. You
made that last year, and we put it against our
own Wall Street Journal CEO compensation list, and um, it
turns out that she made more or less year than
the media and pay for c e o s, which
was the teen point four million in Yeah, so she

(02:56):
made seventeen point five million last year. You listen all
some others eos that she made more money than. So
she made more money than the x On Mobile CEO,
Starbucks CEO, Delta Airline CEO, even McDonald's. She made more
than all of them. And as I mentioned, a lot
of this is uh, they get their start on TikTok.
I think her and her sister specifically, we're doing dances

(03:17):
on TikTok, but they leveraged that popularity and all those
followers into big businesses. They started on TikTok just a
couple of years ago. Um, all they did was fans.
Right now, Charlie and her sister Dixie, UM, they have
a clothing line with Hollister UM. But they have the
clothing line is their own. It's called Social Tourists and

(03:40):
it seems to be doing well. And they also have
a Hulu show that's streaming. UM. It's a reality show
about their family, features Charlie and Dixie, and they wear
the clothes on TikTok but also on Hulu. So they're
branching out and they're diversifying where their money is coming from.
For brands that do partnerships with them so they can

(04:02):
promote products and all that. They really find these influencers
followers pretty irresistible. I mean they want to get connect
with them because they have such connection. Follower might have
such a strong connection they feel with the influencer that
they love. They're willing to do anything that they want,
you know, they'll buy the products, they'll do that, and

(04:23):
so brands are really finding this lucrative for themselves too.
I talked to like marketing experts and they said that
the connection is different with followers and influencers that it
is with Hollywood stars. Like with influencers, people see their
daily life, they learn about their breakups or triumphs, sad

(04:45):
days or whatever it is, and they have this different
connection with them, and they're more willing to buy what
they tell them to buy and they trust them. Another
star you guys profile too was Addison Ray. She made
eight point five million, but that still puts her head
of other CEOs like uh, the CEO of Costco, and
she's got a movie on Netflix and again makeup lines

(05:06):
things like that, and the brands realized that the followers
will follow these influencers um and by their products. So
that's that's what they're reaching for. UM. A lot of
the people on TikTok are young, they're under twenty five,
and they're trying to reach a new a new audience.
Addison Ray she never acted before and she's starring in

(05:26):
in a Netflix movie. You know, it's a role that
would have gone to like a Hollywood actress, but um,
it went to her. So all of these you know,
very young people are using TikTok as this entry point
is jumping off point. Let's get some followers, let's get
some fans, and then you leverage that into your other
businesses and everything. But some of the experts you talked
to say, you know, they see that this is going

(05:47):
to be, you know, what's going on for some time.
You know, we saw it with other things too, obviously,
right with Instagram and and that. But it seems to
have moved on now to TikTok, at least for the moment.
We've seen this with Kylie Jenna, she grew up. We
saw her grow up in front of the camera, that
keeping up with the Kardashians. But she was a huge
influencer on Instagram and she created this beauty brand selling

(06:10):
lipsticks and eyeliner and makeup. And the owner of cover
Girl bought a huge dick in it. So that could
happen to these TikTok stars too, where they their brand
grows so much bigger that major companies will want a
piece of it. Joseph Pezani reported the Wall Street Journal,

(06:30):
thank you very much for joining us, Thank you for
having me. Bumblebees. Due to their their structure, that sect
there will see quite heavy, hefty b They've got a
kind of permanent coats on at all times. They can't

(06:50):
really survive in exceptionally hot temperatures and that's what they're
being subjects to right now. Joining us now is Oliver Millman,
environment reporter for The Guardian. For joining us, Oliver, I
want to talk about a climate change story, but one
that many a lot of people probably don't really think about.
We know that climate change affects us in a variety

(07:12):
of different ways. We obviously think of ourselves humans and
our our our immediate environment animals, But one that you
might not think about is the effect on insects too much.
You know, for a lot of people, their pests basically
in a lot of different ways. But there's such an
integral part of the ecosystem, and you know, the traditional
thought was that they would probably fare much better. They're

(07:33):
much more resilient and would fare much better throughout you know,
what's going on with climate change. But scientists are are
seeing that that might not be the case. They fear
that if warming continues, you know, half of all insects
species could lose their habitable range. You know, there's a
lot of wide ranging effects for them. So Oliver, help
us walk through some of this. What are we seeing, Yes,

(07:54):
that's right, I mean insects of the humors in the
species and number. And there was previous expectation that because
of that, their numbers would be elastic enough to survive
even the ravages of climate change. But research is showing
that there is not quite the case that they, like
every other animal, have an ideal temperature band their range

(08:17):
that they like to operate in, and they're being pushed
beyond that. Certainly many species of insects being pushed beyond that,
and that's harming many species of bee and butterfly and
other types of insect that are simply unable to survive
in the in the conditions that are being created now
around the world with global heating, so they're species of

(08:37):
bumb will be For example, in the US, around half
of bomb by species are in rapid decline, and scientists
have linked that quite clearly to climate change as well
as kind of habitat lost another other impacts such as pesticides.
But bumblebees due to their their structure, the fact that
they're obviously quite heavy, hefty b they've got a kind

(08:58):
of permanent for coats on it, or times they can't
really survive in exceptionally hot temperatures, and that's what they're
being subjected to right now. There also other types of
species of insects um in other possibility in the Amazon.
You find beetles in the Amazon where they're in decline.
There two fireflies, All sorts of species of insect now

(09:18):
being put on the foot due to the climate crisis.
Um bumble because we've just recently heard that they could
go extinct by you know, if things persist this way,
and you know, to your point more about how bees
evenly even uh in there was this uh I guess
report that we saw nine new species of bees, only
to then turn around and see right away that they

(09:39):
could face extinction by climate related issues. So I mean,
just kind of that how delicate that balance is, right,
one bee that we've had for so long, the bumble
bee is endangered. Nine new species come out and then
immediately they're in danger right away. Yeah, that's right. I
mean that shows the scale of the crisis I think.
I mean, we kind of know of about a billion
types of named insects in the world, but the expectation

(10:02):
is there's maybe five million, or or maybe even far
more there's far more species of insect out there than
we know about, so it's very likely that we are
wiping out species of insects without even knowing about them,
which is quite kind of saddle when you think about it.
I think the kind of broader knock on impact is
that it's a tragedy losing individual species, of course, but
we've got to think about the consequences of that. If

(10:25):
kind of springs are arriving earlier, for example, because of
climate change, that means insects or out of sync. They
obviously typically emerge around spring, and that sets off a
whole kind of range of effects in the environment. If
they are not arriving when they're expected, then that means
that plants are not in sync with them. It means
that creatures that feed upon them, such as birds, aren't

(10:47):
ready either, So birds stuff when we're seeing declining bird
numbers in the US and Europe. Quite well documented the
clins of birds that rely upon insects for their food,
whereas in birds that eats fruits on say bad off.
And also pollination is another massive issue as well. Bees
and other pollinators are crucial for our food supply, and

(11:10):
this um climate change is affecting their emergence and their
survival rights, and that has huge implications for our global
food system as well as pests as well. It's an interest.
It's an interest more pests we get to, right, Yeah,
I mean it's an interesting thing that you don't really
think about. Those life cycles are are off, and we've
already seen them be off by some days and maybe

(11:31):
some months in some cases with different insects species. But
as that can continue, you know, it throws everything off.
As you mentioned the birds and plants and to your
point that you were just making right now, the other pest.
You know, not all of the insects are doing bad.
Some of the you know, locusts thriving some of this stuff.
You know, that's great news, right as they you know,
decimate crops across the world. And you know, as the

(11:52):
climate changes, you know, we start seeing some more damage
from these players, houseflies, mosquitoes, all of these. Yeah, that's right,
and I mean I guess one of the deadliest impacts
is going to be the changing range of mosquitoes. So,
as always with climate changes, winners and losers. It's not
every insect is going to lose out when it gets warmer.

(12:12):
And one type of animal that likes warm temperatures generally speaking,
is mosquitoes. And when you think about disease carrying mosquitoes
range that's going to expand massively. We're going to see
an extra billion people across the planet being exposed to
diseases such as malaria dengy Wesnile. Due to the expanded

(12:33):
range of mosquitoes, they can survive in greater areas and
tager areas, and they have done in the past. We're
seeing that now in the US is mosquitoes are able
to edge further north and they had done before in
the States. We're seeing it in Europe. Areas and Mediterranean
are getting diseases that never had before or had in
odders the years because of expanded mosquito range. And we're

(12:56):
going to see that more and more because we're creating
an environment that's quite still mosquitoes and cockroaches and some
that are not not so nice first bees and bus sizes,
things that we kind of value and cherish. Oliver Millman,
environment reporter for The Guardian, thank you very much for
joining us. Thanks so much. Consuming very low doses but

(13:25):
at the same time feeling that it actually made them
better parents, more patient, more willing to listen. And it
was something that I've had on my radar for a
number of years, just as as a continually growing phenomena.
Joining us now is Jesse standing forth contributor to the BBC.
Thanks for joining us, Jesse, thank you so much for
having me. Let's talk about an interesting topic, cann of moms. So,

(13:48):
these are an increasing number of women and mothers who
are using cannabis marijuana, and they say that it helps
them with their parenting, you know, it helps calm them down,
take a little bit of the anxieties of life away,
especially with what we just went through with the pandemic
and all. And they're saying that they're using this a
little bit more as a wellness tool. So Jessie, help

(14:08):
us walk through some of this. I first encountered this phenomenon.
I I've been covering cannabis as a beat for about
four years now, since just to lead up to Canadian legalization,
because I'm up here in Canada and I was just
out reporting on different stories and I began to notice
the number of women who identified as weed moms or
canna moms. And we're speaking specifically, not about the idea

(14:30):
that yeah, it's so hard being a parent and cannabis
takes the edge off, but actually saying I find cannabis
to bring a net positive to my parenting in some way.
And they were saying this, you know, usually in the
context of talking about consuming very low doses, but at
the same time feeling that it actually made them better parents,
more patient, more willing to listen. And it was something

(14:52):
that I've had on my radar for a number of years,
just as as a continually growing phenomenon. And so when
I was speaking with the BBC about subjects that that
we might work on, I mentioned that in passing and
they were very, very interested in having that discussion because
over there in the UK they still have not legalized
and so this notion I think is going to be

(15:13):
a lot more controversial over there than in places, you know,
like Canada, in certain U S states that have legalized.
But it is certainly, you know, it's it's it's a
trend that's on an upward swing. One of the biggest
misconceptions that they want to kind of dispel with is
that they're not getting super high to the point that
they can't function everything. As they mentioned earlier. Almost more

(15:33):
of a wellness tool right there. They're micro dosing in
a lot of cases, they would say. And I would
also say, you know, if these moms are using right there,
more likely to understand what their tolerance level and all that.
So that's one of the biggest misconceptions they wanted to
do away with. I think so. And Latrice Thomas, whom
I interviewed outside of Tampa, she was the one who said,

(15:54):
we don't smoke to get blazing high. I've got things
to do. I'm a mother, I'm a business person. You know.
She was very adamant that, particularly as we've we've come
to understand cannabis as a substance that has both a
recreational purpose and a medical purpose or a wellness purpose.
I think we started to understand that there are circumstances
in which, okay, well a small amount of that may

(16:16):
actually be contributing to me genuinely feeling better in a
situation or handling a situation better. And they were all
quite adamant, Yeah, this is you know, you can't really
shouldn't really get extremely impaired around a child for a
number of reasons. It's not a thing that you know,
a child doesn't necessarily want to see a parent who

(16:37):
is acting in a way that's very much out of
keeping with the way that they normally act. But there's
you know, obviously there's also the practical considerations of being
present in the moment, being able to parent in a
safe way. And so all the women that I spoke
with where you know, they're definitely advocates of micro dozing,
so taking just enough cannabis to either feel effect or

(16:57):
even not right. And sometimes people take below a threshold
dose just because they feel it gives them something that
they don't quite feel that makes them a little bit
a little bit easier to get along with and a
little bit easier to relate to for their kids. You know.
The other part of it is that you know, a
lot of them get get a lot of backlash, So

(17:17):
they're very selective of who they tell, oh, I do
smoke marijuana, because you know, a lot of people right
away are quick to say, hey, you're a bad parent.
And that's something that I think everybody that I spoke
to for this article mentioned that. In passing the Trees,
Thomas down in Florida said, well, you know, she said,
I'm not just a mother who uses cannabis. I'm a
black mother who uses cannabis, so I have to be
very careful. But who I tell But Danielle Simon Brand,

(17:40):
who was a white reporter who I interviewed, she's out
in a Pacific northwest, so she was also saying, well,
this is you know, I do have to be careful
because people are judgmental, even in legal states, right. You know,
there's this classic interpretation whereby this thing was illegal for
a long time and a lot of people figure what
that meant, it must be bad, And now that it's legal,

(18:01):
people continue to believe that it's bad. And that's not
necessarily coming from a place of science, but you know,
it's I'm really interested in getting voices out to just
talk about the fact that people are having these experiences
and that kind of flies in the face of the
assumption that that this isn't net negative. Obviously, anytime you're

(18:22):
you know, you're combining something that has, you know, the
ability to impair a person with parenting, you have to
be careful. But there's so many circumstances in which people
are happy to consume a small amount of alcohol around
their children. And the argument that every woman that I
spoke to said, in many cases, I am actually in
much more better control of my ability to consume cannabis

(18:45):
than I am to consume alcohol. So I'm I'm much
happier consuming that with my children around, because I know
that I'm going to be in more control. And I mean,
we're even speaking here of the difference between a micro
dose of cannabis and a single glass of wine, which
really doesn't you know, it doesn't impair most people very
very highly. So you know, I think it's just that
we're at the beginning of a new way of understanding

(19:06):
cannabis and cannabis effects, and it's going to take us
quite a while to hear about the different ways that
people use cannabis and the different types of cannabis that
they use in in what circumstances, and so forth. Jesse
standing Forth, contributor to the BBC. Thank you very much
for joining us. Thank you so much for having me.

(19:32):
That's it for today. Join us on social media at
Daily Dive Pod on both Twitter and Instagram. Give us
a comment, give us a rating and tell us the
stories that you're interested in. Follow us on I Heard Radio,
or subscribe wherever you get your podcast, this episode of
The Daily Divers, produced by Victor Wright and engineered by
Tony Sarrentina. I'm Oscar Ramirez and this was your Daily Dive.

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