September 4, 2025 • 52 mins
On this week's episode of Eating While Broke, Coline sits down with Independent Artist and Business Genius: LaRUSSELL.
They will discuss the difference between record deals and partnerships, the reason why he has been turning the game upside down and taking the term "consumer investment" to a whole new level.
Originally aired on December 8th, 2023:
Connect: @wittcoline
See omnystudio.com/listener for privacy information.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to another episode of Eating While Broke. I'm your
host Coleen Wits, and today we have in the building
music artists, philosopher entrepreneur Larussell, and I am truly excited.
Nothing made my day more than like what two days
ago when your crew I think his crew confirmed like
(00:21):
two or three days ago, and it literally they were like,
holy why are you so silent? You're supposed to be happy.
And I was like, well, I'm just making sure you
tell me the date because if you tell me a
month from now, I'm not getting excited because just in
case something happens. And she was like, so you're happy,
I said, what's the date two days from now? I said, hell, yeah,
I'm happy. Girl Danks shout outs and Nicole from the
Black Effect for booking you. Super happy to have you.
(00:44):
I love the name of your company and I love
what you're about. I'm the name of his company is
called good Come Penny as in coints, which I was like,
ooh ooh, that's different, I said, Man, Larussell's hitting us
with so much intech. Do you remind me of a
cross between jay Z and Drake and anyone that has
not heard your music or kind of even try to
(01:06):
cyberspy on you. It was like really missing out, like
on some good stuff. But since I have you in
my kitchen, the eating while broke kitchen, I have to
know what were you eating when you.
Speaker 2 (01:16):
Were broke man. Today I'm going to be making an
egg sandwich. This was a classic. My mama taught me
how to make eggs when I was like five, and
I used to wake up every morning and make eggs,
and that was the only thing I knew how to make.
So we taking it back to the basics. We got
some eggs, we got some salt and pepper. Today we're
(01:37):
gonna be doing it on garlic bread. Yeah, because I
usually use regular bread, we just throw it in a toaster.
But my boy Austin was like, you gotta do garlic bread,
so I figured we just spice it up today.
Speaker 1 (02:10):
Yeah, we had a whole discussion about the whole garlic bread,
you and I because I've actually never even thought of
garlic bread. Actually, the first time I ever had garlic
bread for real, for real was the Texas toast in
the box. And now if you go into a store,
it is sold out, like you can't get it.
Speaker 3 (02:27):
It's a miracle if you find.
Speaker 1 (02:28):
One, maybe on eBay, but I don't know the pandemic.
Just like said, take away the best bread on earth.
But I'm excited to eat with you, so let's get
it cracking. Oh my gosh, an egg fun.
Speaker 3 (02:43):
Let's get it cracked all right?
Speaker 1 (02:45):
Oh. I listened to rap music so much that my
girlfriend and I shout out to a lap behind the
mirror over there. I listened to rap soap music so
much that I actually speak in metaphors, and sometimes people
have to stop me and say, coly, we get it.
(03:05):
You know, you don't have to, you don't have to
rebreak it down in puzzle terms.
Speaker 2 (03:09):
You know, I'm a metaphor speakers. Can I move this
so I can crack some eggs?
Speaker 1 (03:13):
Here? Slide over to my side the greatest?
Speaker 3 (03:18):
Are you eating one too? So I should make all.
Speaker 1 (03:20):
Oh, you have to cook for both of us, because
if it's trash, we can both discover that garlic bread
egg sandwiches is.
Speaker 2 (03:27):
Just not I'm finna drop some butter up in here
because my mama would be like, use some pam so
you don't leave eggs stained all over there.
Speaker 1 (03:35):
Now, are you one of those people that are really
gonna use metal on a.
Speaker 3 (03:40):
Yes, yeah, yeah, I do. We're not supposed to do that.
Speaker 1 (03:44):
Even every listener is hearing that scratching is like, what
is he doing?
Speaker 3 (03:48):
That's crazy?
Speaker 1 (03:49):
What is he doing? His mama couldn't have ever let
him do that.
Speaker 3 (03:53):
Man, she did.
Speaker 2 (03:53):
You wouldn't believe how much stuff my mom let me do.
Let I don't mean we had taflon back then. Maybe
I don't remember.
Speaker 1 (04:05):
You're right, it was like a luxury. I'm sure. Yeah, yeah,
back then I think it was.
Speaker 3 (04:10):
You're right.
Speaker 1 (04:10):
You just had to butter everything down otherwise it's stuck.
Speaker 2 (04:13):
Or you get that good old pam spray and you
in it. Oh, I'm getting it all over there.
Speaker 1 (04:18):
Yeah, I'm not a I'm not a you know, So
tell me a little bit about what was going on.
I know this is like the first dish that you
ever cooked, But tell me what was going on during
the time.
Speaker 2 (04:32):
Of Also, I usually add bacon, beet bacon bits, and
chaddar cheese.
Speaker 3 (04:37):
But I heard y'all broke, so it wasn't a here.
So we're gonna go pepper. I don't see salt over here.
There's lorryes, y'all struggling.
Speaker 1 (04:48):
Hey, Yo, so much fun of us over here. Yeah,
you're not even gonna use Lorries because you don't.
Speaker 3 (04:57):
Now, I'm not gonna use Larry I've never done that.
I'm trying to keep it authentic.
Speaker 1 (05:01):
Wow. Okay, okay, I respect it to be honest. I
don't use Lowry's. Well, I just started to recently, but
it's only because I married a black man from Detroit
who believes.
Speaker 3 (05:13):
Lowry's is everything seasoning. Yeah, yes, yes, beautiful.
Speaker 1 (05:20):
So what was going on growing up? Like around when
you were making egg sandwiches? I know you started at five,
you know, making these, but like kind of tell me
a little bit of your background growing up, Like were
you middle class?
Speaker 2 (05:36):
I thought I was middle class until I got older
and realized we're definitely lower middle class. But my pops
was a hustler, so we were like we had enough
money to be like the richest niggas in a broke
neighborhood type shit you feel me, but definitely, uh, lower class,
just regular neighborhood. Hard to describe when people ask that
(06:01):
question because you got to kind of grow up in
it to be familiar.
Speaker 1 (06:05):
Did you grow up in a two parent household?
Speaker 2 (06:07):
Yeah?
Speaker 3 (06:07):
Definitely.
Speaker 1 (06:08):
Wow Okay, okay, a lot of people on the show,
they haven't.
Speaker 3 (06:12):
I'm going in.
Speaker 1 (06:16):
That's good. So when did you transition to music.
Speaker 2 (06:21):
I've been writing since I was like seven, whether through
like writing poems or just journaling, drawing, just I've just
always used kind of writing an art as like an
artistic expression and form. So yeah, since I was seven,
and it's kind of just cultivated. Me and my sister
(06:43):
had this boombox and we used to download instrumentals from
LimeWire and burn them on the CD, the instrumentals on
the boom box and wrap over it. And I remember
we had a wrapped over knock if you Buck and
I was going crazy, but my sister was better than
me at the time, so I just had to keep working.
Speaker 1 (07:02):
Your sister was rapping too.
Speaker 3 (07:03):
Yeah, my sister was rapping too.
Speaker 1 (07:06):
So does she still rap?
Speaker 3 (07:07):
No, she doesn't.
Speaker 1 (07:09):
So you surpassed her in the rap skills. And then
she was like, I'm good. Is that what happened? I don't.
Speaker 2 (07:14):
I don't think she ever had a passion for it. It
was just something we like to play around and do,
and I just kind of stuck with it.
Speaker 1 (07:21):
Okay, okay, okay, that's pretty cool. So you is it
that you like Drake because it like from what I've
researched on you, is that you from other articles and
you could correct me if I'm wrong, But your goal
was to be on the level I want to say,
(07:42):
and on the I don't know, like numbers level, because
obviously talent wise, you're on the same level as Drake,
but I'm saying numbers wise, you want to be on
the same level. But independently, Yeah, is that correct?
Speaker 2 (07:58):
Not necessarily numbers wise, but impacting notoriety wise. You know,
I want people to respect me as such, and partially
the way to do that is to put up the numbers.
Speaker 1 (08:09):
Right.
Speaker 2 (08:09):
If you're not scoring as well as Jordan, people don't
expect you respect you like a Jordan, right, And yeah,
to do that independently and just show people that it's
possible to be the greatest at something without having to
utilize someone else's infrastructure that they tell you you got
to go through and you got to use these methods
and you got to sell away your ownership, you know,
(08:31):
like everyone knows early on Drake didn't have his masters
and had a horrible deal. I want to show people
that you can get to that level without having to
go through that.
Speaker 1 (08:40):
Right when you say, just want to rewind, you said
it was important for you to have impact and notoriety,
Like why what does that even mean to me?
Speaker 2 (08:52):
It just it enables you to to It enables you
to make change, Like right now, feed the whole hood
where I'm from. You know, from now to the end
of the year, I've been feeding the hood out of
my own pocket. And I've only been able to do
that because of my impact and my notoriety. I've become
so great that I make enough money to where I
(09:12):
could take care of the place that birth me right,
and a lot of people don't get to do that
because they don't have either the talent level or the
resource to do it. I've been able to do it independently.
I'm finna drop this garlic bread on this joint.
Speaker 1 (09:26):
It's already it's already done, already toasted it.
Speaker 3 (09:29):
And oh that's crazy.
Speaker 1 (09:31):
Yeah, I try to cheat it because I wanted to
get all up in your kool aid. Wow, so I
put the temple because you can't find.
Speaker 3 (09:39):
That anywhere intriguing.
Speaker 1 (09:42):
Let's try it. Let's be a team here. Dang, why
do we have to break from your story though, right?
Is this not the hardest interview process?
Speaker 3 (09:53):
This is great, this is great. I'm a multitasker.
Speaker 1 (09:57):
I'm gonna try this too. All right, So we get
the bread everyone, we're getting the garlic bread situation together
and we're putting eggs in it.
Speaker 3 (10:05):
Yeah, this is new. I've never had this. Shout out all.
Speaker 1 (10:08):
Star for you have to turn off the store.
Speaker 3 (10:10):
Yep, let me get right on there.
Speaker 1 (10:13):
Berthie was talking is mess about us being broke?
Speaker 2 (10:16):
Now, well, I was going to put garlic bread on there,
but you know, you guys did it, so okay, I
completely forgot you were.
Speaker 1 (10:23):
Going to actually make it. You don't even know how
to make garlic bread, do you.
Speaker 2 (10:26):
I mean I use Texas toes, so I was just
going to throw it up on that joint and then
it does what it does and you're.
Speaker 3 (10:32):
Good after.
Speaker 1 (10:34):
I's trying. Okay, let's go back to notoriety and impact
and you feeding your community. Yes, okay, stealing all your eggs, buddy,
All right, here we go. Do you want to sample
it first before we get into the nuts and bolts.
Speaker 4 (10:57):
Sure, all right, let's try and see here we good?
Speaker 3 (11:09):
It did. It's a lot of bread.
Speaker 1 (11:11):
I think Texas garlic.
Speaker 3 (11:14):
It Texas.
Speaker 1 (11:16):
At least we now know we actually I now know
how to do it in the future. But there's way
too much bread.
Speaker 3 (11:24):
On this one, way too much bread. It's like a
bread with a side of eggs. It's actually garlic, a
garlic bread sandwich.
Speaker 1 (11:35):
Would you ever serve the almost mm hmmm. That could
be an idea, but with dinner bread, right, yeah, look
at me? Do I Can we call it the eating
while Brooks? No, that would probably be horrible. Hunts to
name it the eating wall broke sandwich while you're at
a pay pay as you go? Is it pay as
you go or pay what you.
Speaker 3 (11:54):
Want, pay what you want? Proud to pay?
Speaker 1 (11:56):
Well, come sit sit with me so I can get
all up in your I know he jumped off camera
on that one. Right, fine, it's fine, real life, real life.
So let's go into Momos cafe for a second. What
inspired all of that? Mm hmmm, or at least a partner.
Speaker 3 (12:23):
Just seeing the need.
Speaker 2 (12:27):
There's a lot of homeless in Valoe and just people
who don't get to eat. And I'm always outside so
I always see it. I'm always giving someone money or
taking care of someone, whether my mom would drop off
boxes of merch to the homeless community out there, to
different encampments, and I'm just always trying to help, right,
(12:48):
And this is the way that we can help now
that I'm in a grander position.
Speaker 3 (12:52):
I've done a.
Speaker 2 (12:52):
Few of these prior this year, but just for a day.
And when you do it today, it's like, everybody don't
get a chance to eat. So this time it was like,
let's make sure everybody gets a chance to eat.
Speaker 1 (13:03):
Yeah, So I think what you're doing is great. I'm
gonna circle back to your music again. So you're a
talented artist. Again, for anyone that hasn't heard your music,
I definitely would say you're in the same lay as
jay Z and Drake, which, by the way, I'm a
hardcore jay Z fan. Everyone that listens to this show
(13:24):
knows this. I have a huge five foot painting that's
literally the only one in the world that was custom
made of jay Z like hanging out in projects. I'm
from Brooklyn.
Speaker 3 (13:35):
There it goes.
Speaker 1 (13:36):
But I will say this in all truest form. Currently,
over the last couple of years, I listen to Drake
more and I feel guilty.
Speaker 3 (13:47):
I feel like I'm cheating.
Speaker 1 (13:48):
Like for real, Like I don't let nobody know that,
Like nobody knows that. This is the first time I've
said it out loud, but in my heart, I'm like, yo, just.
Speaker 3 (13:56):
Listen to jay Z today. Don't and you don't have
to always pick Drake, but.
Speaker 1 (14:00):
I listened to your lyrics. I'm just wondering, like, what did?
Have you ever been signed?
Speaker 2 (14:07):
Not in the capacity that artists get signed, like I've
never been signed to a major deal.
Speaker 3 (14:13):
All of my deals have been partnerships, like distribution deals.
Speaker 2 (14:17):
No, I've done like record deals, but in partnership for them,
like fifty to fifty profit shares, like I don't belong
to anyone. I'm my own entity and we just split
profit versus when a record label usually signs to you,
you're in like a royalty deal and they own your shit.
And if they don't own your shit, they license it
for twenty years and they have power and rule over
when you release and how you release any of that.
(14:39):
So I've never been in a major deal. All of
my deals have been partnerships.
Speaker 1 (14:44):
Currently, are you in a partnership deal or are you independent?
Speaker 2 (14:47):
I've been independent the entire time, So all of these
partnerships are completely like me and my team do everything.
Speaker 1 (14:53):
You see, you're controlling all the marketing everything. So and
they're controlling because nowadays it's a little confusing a record
label is really bringing to the table at this point.
It depends now I mean with I mean if oh
my gosh, why am I spacing when it comes to
who is Draked in Lil Wayne? And what's their name
(15:13):
of their young Money is it? No, it's not young Money,
it's race but no, no, no, he was signed to
Lil Wayne, who was the cash So they're so from
what I know of the history of uh, the music industry,
Birdman had the best deal in the industry. So young Money,
(15:39):
cash Money has literally the best deals on the table.
Speaker 3 (15:43):
Cash money, cash money.
Speaker 1 (15:45):
So if cash Money calls you up right now, I'm
just playing it. It was advocate with.
Speaker 2 (15:51):
No to see there's a cash Money had the best
deal in terms of their deal with Republic, not in
terms of the deals that they gave artists.
Speaker 1 (16:02):
Really, you don't think they gave artists really.
Speaker 3 (16:04):
Good deals, No, because they Drake didn't have his masters.
He just got him.
Speaker 2 (16:07):
He was in the royalty deal. Lil Wayne had to
take him to court to get his money. How could
they be in a great deal? O tig has been
complaining for years, How could they be in a great
deal that doesn't make any sense?
Speaker 1 (16:20):
Yeah I didn't know that.
Speaker 2 (16:21):
Yeah, but yeah cash Money had a substantial deal, you know.
Wen dy Day was a part of helping put that
together with Republic. They really broke the bank.
Speaker 1 (16:30):
When did you So you're a music artist. What is
intriguing about you is, for instance, today we gave you
a release, Clarence, and you sat there quietly.
Speaker 3 (16:44):
And read it.
Speaker 1 (16:45):
You're a businessman all the way through. So were do
you think you're an entrepreneur before you were an artist?
Speaker 3 (16:50):
Definitely? Definitely.
Speaker 2 (16:53):
Before I was releasing art, I was selling beats, I
was making album covers for people and selling I've been
I used to sell swishers one of your parents basketball team. Yeah,
my pops was a hustler. He sold everything under the
sun except drugs, like everything.
Speaker 1 (17:10):
It was going to be my next question because when
I hear hustler, I'm like, what was he saying? There?
Speaker 3 (17:13):
No, man, everything exactly.
Speaker 1 (17:16):
So you got your entrepreneur spirit from him, and then
your talent gross kind of came from you and your
sister like in this.
Speaker 3 (17:24):
Boombox kind of my pops as well.
Speaker 2 (17:27):
He's very creatively inclined, right, and he's a problem solver, right.
And I feel like a part of my talent and
just my skill, my business acumen is because I'm a
problem solver. My favorite thing to say is I'll figure
it out, and I will.
Speaker 1 (17:41):
Yeah, yeah, yeah, spoken like a true entrepreneur. You know
how to pivot, right, Yeah, that's whenever I see a problem,
I'm always like, it's not a problem, it's a challenge, right,
what to do?
Speaker 2 (17:52):
I was I was walking to get my daughter the
other day and I was talking with my brother and
I was like, man, are you looking for problems or
are you looking for You usually find whatever you're looking for.
Speaker 1 (18:04):
I like that, you know what you say, how I think.
I think that's why I like you so much. I genuinely,
I genuinely fuck with you hard do I say fuck
on the show ever? Really, I genuinely mess with you.
I was just like, yo, is he as dope? So
(18:24):
what I've learned being a Christian and just living in
the world is like, there's so many dope people that
are doing great things externally. But now that I'm old, older,
I've grown enough. Wasn't the to ask myself, well, if
they're externally have all this integrity? I just wonder, like
if I was a fly on their wall at home,
(18:45):
you know, do they carry that same level of integrity.
When I listen to some of your rap lyrics, I'm like, Okay,
they're great. And then there's some that teeter into like
how you enjoy women in the past. I don't know
if it's current. I don't know. You know, it's hard
being a man. I'm not a man, So I just wondering, Like.
Speaker 2 (19:09):
I think, if you are a fly on the wall
in my house, you'd see a human and supreme form
right in every aspect, on their roller coaster and on
their journey. I think there's everyone around me could speak
to my heart and my greatness and my moral and
my character. But I also have issues as a human
as well that I have to develop from and that
(19:30):
I've had to grow from just through a journey. Right,
Like you, you learn self respect and you learn value,
and you learn respecting other people throughout your journey, depending
on your experience and your surrounding and what you witness. Right,
most of us just replicate whatever we see if you
don't see anybody in like loving and nurturing situations and
(19:52):
providing that, you don't often replicate it, right, because that's
not something you're familiar with, So just through that process.
Of course, I'm a human, but I think for the
most part, what you see externally of me is what
you see and when you meet me, I'm the exact
same person.
Speaker 1 (20:09):
Right when I hear your lyrics, you're I feel like
you're vulnerable, You're you're honest with yourself, and I think
for a lot of men, I don't want to say
a lot of men, for humans, I think we we
tend to either tell ourselves the truth or we tell
ourselves a lie, and it's the battle of you know,
(20:31):
but the only way to grow is to tell yourself
the truth. So there's a lot of vulnerability in your lyrics,
and I love it like I love it well the
same reason why I love a lot of y'all. You know,
you are my top three, you know. Come, so now
I do do snooping. Obviously I had to cyberstalk the
hell out of you, but I noticed you were, like,
(20:54):
if you're a fan of mine, you come directly to me,
Like how how did you even conceive that concept of like,
you want to come to my show, you buy the
tickets from me, no ticket mass and no middle man,
Like where did that come from?
Speaker 3 (21:10):
Life?
Speaker 2 (21:11):
That's always been the process, you know, Like I've watched
my dad hustle, and everyone who bought product from him
pulled up on him or he pulled up on them.
If you want something from Larussell, you have to go
communicate with Larussell. When you start adding third parties, you
could either miss opportunity or something get misplaced. Like I
used to do booking for a theater and I was
(21:32):
trying to book certain artists and I'd have to go
through their agents and It'll be like a caaw whatever.
Speaker 1 (21:38):
Sometimes they shut you down, get.
Speaker 2 (21:40):
To it, and then when I meet them later, I'm like, bro,
I was trying to get you for it would have
been dope because I was building this thing. And they're like, man,
I didn't even know right, And that's because and they
ain't hollering at you. And then as the more middleman
you have, the more pie that's getting dipped into. And
I'm a firm believer in if I'm splitting pie, it
needs to be with people who help me bake them pie,
(22:00):
not someone who's just there. Because the end of this
is a standard. You need to have a business manager.
You need to have this that like, we're not going
to do that. You got to actually provide something. If
you didn't bring no ingredients or help bake this, you
shouldn't get a slice of it.
Speaker 1 (22:16):
Now, you do have a team, because to get to you,
I tried emailing, Okay, I was like, this is the email,
this is how I gets hel But you do have
a team. Do you have a role amongst your team
that they don't get to say no, that you have
to at least they have to at least present the
opportunity to you. Because that's a valid point that happens
in the industry.
Speaker 2 (22:36):
Just about everything comes to me. And I may have
seen this. I was telling Austin. No, I'm for sure.
I was telling Austin when it first came I had
seen the show similar and I was like, I don't
know because I seen the time the eating while broke thing,
and I feel like a lot of people play on
like poor people and shit, and I didn't I didn't
(22:56):
like it. So I was just like, ah, I'm not
gonna deal with that right now, let me see as
a cultivate. So I may have seen it. There's not
too much that come through the email that I don't see.
And if I don't see it, my two right hands
always see it and it still makes its way to me.
Speaker 3 (23:10):
So with the eating when I broke, that was one
of the reasons.
Speaker 2 (23:12):
I was like, ah, the title.
Speaker 3 (23:15):
I don't like when people play on the on poverty.
Speaker 1 (23:19):
And like, it's just like when I created Eating While Broke,
I I was like, I just I have so many
dope successful friends that are like millionaires, influence celebrities, entrepreneurs,
and they always have these crazy stories like they were
in jail, or they were male escorts or just crazy
(23:39):
ass stories, and I love them. I lived for them.
We go on to hiking, like tell me more, what
else did you do? You're a hugger? Okay, let's here,
you know, And so I just love the journey. I
actually don't even I do enjoy the solutions, but I
love the journey. I love the storytelling. I love the
hero's journey. And so when I came up with Eating
While Broke, I was like, well, we got to start
it at the route. You know that everyone can relate to, like,
(24:01):
you know, people that are aspiring rappers that are literally
only have two pennies to rub together. And I named
it Eating while Broke, But then I realized, damn, every
time I pitched the show, I have to say, hey,
I have this great opportunity for you. It's it's ignore
the name. Let me tell you what it is. And
I always have to say, ignore the name, and then
(24:22):
I tell them, you know, the show is about inspiring
people and just kind of leveling with them and inspiring
them that they can do exactly what you did, or
they should believe in themselves no matter what their environment
is in. But I always have to do this dang
explainer right on eating sometimes.
Speaker 2 (24:36):
That's why, like certain things would get to me through email,
but since it doesn't have full context, it's like I
can't tend to it right because it doesn't resonate. But
that's why I'm always somebody. I'm so open. If you
see me anywhere, you can come to me and address me.
And once I meet you and feel your energy, it's like, oh, okay,
that makes sense, right, But emails have no context, like
(24:56):
that's just you got to take it for whatever you
want to.
Speaker 1 (25:00):
I I'm uh. Pippole told me this once. He said,
if they locked the door, you're climbing through the window.
I was like, oh, he didn't respond. He Nicole better used.
Speaker 3 (25:09):
That heart email.
Speaker 1 (25:21):
Dropping Charlottemgne you know it's running this show, and uh,
you know, get his attention. Love And not only did
I do that, but I liked you so much. I
literally was like, ear your Leisure should have him, Charlemagne
should have him, all these people should have him, and
she was like, I think they already did. Like I
was like the last ones at the table, like these
(25:42):
are the shows he should be on. I don't even
I don't even never had an opportunity meet with you,
but I was like, dam all your publicists over there,
like this is who I want. Love it and and
that's you know why we named the show, you know,
at the end of the day, eating while broke. But
I get it because I literally every time I sell
some on the idea, I'm like, just ignore the name,
(26:03):
ignore the name. But I'm glad that you take time
to come and sit with me and super excited. I
love literally everything you're about. And sorry. One of the
things that kind of surprised me is the entrepreneur in you.
Speaker 4 (26:23):
And like.
Speaker 1 (26:25):
Also, like, why did you name your company the good Copenny?
Speaker 3 (26:30):
Right?
Speaker 2 (26:31):
Well, I mean good company just because there's a quote
that's say your mama say you just by the company
you keep, right, So I feel like good company is
encompassing them. Just I like to have good people around me,
and we build great energy when we go into places.
We're a good company to have, right, Just that name
is welcoming. And then I use pennies because I feel
like pennies are undervalued and overlooked. Right, If you see
(26:54):
a penny on the ground, you usually don't stop and
pick it up. But imagine if you stopped and picked
up every penny you walk past throughout your whole life,
you probably have more money than a lot of the
people besides you. Even though it's a penny. There's a
multitude of them, Like we passed them up all the
time everywhere, and no one really cares. Right, But it
exists for a reason.
Speaker 1 (27:14):
I sometimes think pennies exist to go in my daughter's mouth.
That's a terrible joke. I'm a new mom. I'm a
brand new mom. I spend most of my days trying
to convince my daughter not to try a new way
to commit suicide. Right right now, you see why our
parents are like tired by eight o'clock because they spent
(27:34):
the entire day like what do you have to do next?
But what can people expect from you in the future?
Music wise?
Speaker 3 (27:46):
A ton of it, A whole lot of it. You know.
Speaker 2 (27:49):
I'm someone I live by this theory of like leaving empty.
I don't want to leave with nothing on my plate
and all the music I have I intend to release
and get out. I want to sit on things for years.
I'm currently building crazy infrastructure at home. I keep saying
I'm building Disneyland because we're building something like that completely laterally.
(28:12):
But really, I don't know. I don't have any expectation
of myself. So I think people shouldn't. They should just
enjoy the journey. Like how you say you've been spying,
Like I hope when you spy you're smiling because it's
just it's a hell of a show to watch, you know,
it's a beautiful shavn't got to see too many artists
actually make it in front of us, right, Like we
see the resulting that the label post and share, but
(28:34):
we don't see like them going city to city. Hey, yo,
I'm gonna do a pop up, you know, like we
don't get to see that part of the journey, and
I'm showing all of it. I'm showing us running merch
for filming out.
Speaker 3 (28:44):
Of my house.
Speaker 2 (28:45):
My mom is dropping them, dropping them off, like I'm
showing the entire process, and we're sharing the gyms along.
So I think people should just stay tuned and this.
We got enough sequels to beat the Fast and Furious series,
you know, like coming.
Speaker 1 (29:00):
Like that when you do your pop YouTube pop up shows.
Speaker 3 (29:04):
Right, we're doing one tonight.
Speaker 2 (29:06):
I just I just got off a plane and I
was like, man, I want to do a show. So
we announced it and now the show tickets have been
selling tonight.
Speaker 3 (29:14):
It's going to be at going to be.
Speaker 2 (29:20):
This is This one's gonna be special because it's an
unplugged version and it's like live Q and A.
Speaker 1 (29:25):
Like people, I'm not gonna lie, like I would love
to go. Please is hearing this?
Speaker 2 (29:37):
What's dope about our shows is like this one is
a bit different. But generally with our shows, like I
use the second half of my set to just let
the fans choose the songs they want to hear and
I rap whatever they say they want to hear, right,
So it's like a really interactive show. We did one
in New York and Brooklyn. When we went out there,
it sold out in six hours, five hundred tickets.
Speaker 3 (29:58):
So now I'm just kind of of been in.
Speaker 2 (30:01):
This wave where it's like I just be like, I
feel like doing it, and we do it and it
usually goes well.
Speaker 1 (30:07):
And then who kind of does the logistics?
Speaker 2 (30:10):
So myself for Nadi, he's a member of my team.
He helps with booking, Tiata helps with logistics. Millie is
on my team so anytime we go to a tour
route and she kind of plans and.
Speaker 1 (30:22):
Give a Guyan girl team, you've bounce.
Speaker 3 (30:24):
Yeah, yeah, okay.
Speaker 1 (30:26):
I like that because sometimes you work with people and
they like Slayholder, Like Charlemagne's company is pretty much ran
by women, Black women, which is amazing by the way
he treats man.
Speaker 2 (30:37):
I wouldn't be where I am without women. I have
a team of like the most incredible creative intuit in
women when it comes to just business and everything.
Speaker 1 (30:47):
Now, one of the things I did see, and I
could be wrong, maybe lack of research, but I feel
like on one of the things you have posted was like,
if people buy your records, they have like some kind
of ownership in it.
Speaker 2 (31:01):
Yeah, so not necessarily if you buy it some people.
Speaker 4 (31:04):
So on.
Speaker 2 (31:06):
Usually on projects, I'll sell my album before it comes
to streaming, and anyone who buys that project is up
for selection to receive a royalty. So I usually go
through the list of buyers and I'll pick like fifty
to one hundred people, sometimes one hundred and fifty if
I'm feeling good, sometimes two hundred, and I'll give them
a percentage of royalty in different songs from that album.
You can also buy royalties, like you could make an
(31:28):
offer to purchase a share.
Speaker 3 (31:29):
So if you have a favorite.
Speaker 2 (31:30):
Song you like I love this song, I know it's
gonna be big, or just I love this song, I
just want to have a stake in it, you can
make an offer to me and say I want five
percent of the revenue from this song.
Speaker 3 (31:40):
I'm willing to.
Speaker 2 (31:41):
Give you a thousand dollars five hundred dollars, and I'll
hit you and negotiate and say I'm willing to take
this or I'm not, and then I send you a
percentage to the distro you collect every month into perpetuity
for the rest of your life.
Speaker 1 (31:53):
Yeah, I've never heard of someone do that, bro, never
I've never heard a song.
Speaker 3 (31:56):
I was like, did he do what I.
Speaker 1 (31:57):
Think he did?
Speaker 3 (31:58):
Yeah?
Speaker 1 (31:59):
How do you? How do you? How did you come
up with that? Though?
Speaker 2 (32:03):
Like how it was just a late night thought of
Like I've always been split in revenue with my team.
Everyone who helped, producers, engineers, they all get a percent.
So one day it was just like, we should give
the fans some They listened to this shit every day.
Imagine if your favorite jay Z song, imagine you listen
to it every day, but you don't want to percent it.
My fans, like bagas Claim blew up. Some of my
(32:26):
fans had equity in that song when it first dropped,
a year before it even took off.
Speaker 3 (32:31):
So they for the rest.
Speaker 2 (32:32):
Of their life, they're going to be getting money off
bagas Claim because they just made the right call.
Speaker 3 (32:36):
They enjoyed this song so and then but.
Speaker 1 (32:41):
They reached out to you, or how did you even
announce that?
Speaker 2 (32:44):
I made this big announcement and Tieta on my team.
She created this form for people to go fill out
and you put all your information, you put your offer
amount how much you want. It comes to a database.
I look at all the offers. I'll email you and say,
I send your offer, I liked it, I accept you
email me.
Speaker 3 (33:00):
I go through every offered.
Speaker 2 (33:02):
Personal badass even through email, Like when we do bookings
and shit like, people are always surprised that they're talking
to me.
Speaker 3 (33:08):
It's like, it's my business. Of course you're talking to me.
Speaker 1 (33:12):
It makes sense, right. Most of my companies, for some
reason cannot get them past a certain threshold. I don't
know if it's like my whatever, but so most of
my companies are smaller. So I'll email, but I email
under an alias. It'll be like Samantha and it'll be
like Samantha.
Speaker 3 (33:30):
John was so crazy.
Speaker 2 (33:31):
When I used to send out emails to get booked,
to go to venues and try to book them. I
used to act like I was my own manager, and
then eventually it's like, bro, it's me, I am the Russell.
I'm going to the venue. This is what I want
to do right. And I've gotten so much more rapport
and response because it's like, of course people want to
talk to you, like I'm doing it right.
Speaker 1 (33:51):
You didn't feel at some point it hinders, how much
more you can yet, because like I'll give it pretty
v uh. I emailed her and I'm like, okay, you know,
she responded and then like it was her, and then
she got on the phone with me. She like just
(34:12):
called me, and then I hear the Jamaican accent. I'm like,
wait a minute, I said, and we ended up vibing
on the phone like for forty five minutes. And but
it was it was the first time that I cold
called emailed somebody and not only did they respond in
record speed, but I mean, first of all, that girl
is as humble as a yet right, But that was
the first time that I've ever seen like someone on
(34:34):
that level just be like, what's.
Speaker 3 (34:36):
Up, what's up?
Speaker 1 (34:37):
Let's do it. She was like, what do you want
me to cook? I got beans and that I was like,
what are you doing? You're dope. I was just like
you know, you know, and it was past, no team,
no nothing, And you know, I didn't even know it
was her until she called me, and I was like, oh,
it's you. You know, that's like if jay Z calls
me after an email and be like.
Speaker 2 (34:54):
Right, people usually get that same shock, but it just
builds a different relationship right big. You respect what someone
is building a lot more when you know they're working
it right. It's hard to fuck someone over when it's like,
oh it's you, Yeah.
Speaker 3 (35:08):
Yeah, they're right. There's a different rapport you have to.
Speaker 4 (35:12):
Do.
Speaker 1 (35:12):
You have an internal rule about letting new people into
your camp because it seems like you have a very
large camp.
Speaker 2 (35:20):
It is kind kind of yeah, even my immediate group
is pretty large. There's not really a rule, just an energy, right,
if I know who I like and who I don't like,
and who fits and who doesn't. Sometimes we'll try people
out and it's like ah, that didn't really work, and
we kind of maneuver forward. But it's not really any rule,
just your energy, how you feel, how everyone feels about you,
(35:44):
how you feel about everyone, and we could usually get
a sense of that really fast. I also have like
I like to work with people who work hard, like
the best. You know, I don't want to It's like, bro,
I'm playing at a high level at all times. If
you can't keep up, you need to go on the
other court and play with the little kids for a
big to your game.
Speaker 3 (36:03):
Get up.
Speaker 1 (36:04):
Have you experienced failure or let me just rephrase that,
have you experienced perceived failure?
Speaker 3 (36:11):
I hate the word, of course, yeah, of course me.
Speaker 1 (36:14):
About like perceived failure and like what the experience was.
Speaker 2 (36:18):
Man, I've had shows where there was five people in
the crowd and I had to pay for a venue.
I rented a sprinter van to get my team there.
We brought the equipment, We brought a ton of merch
that we didn't sell because there wasn't no one to
sell it to.
Speaker 3 (36:32):
And that was a tough ride home. You know, I
was silent.
Speaker 2 (36:35):
I'm usually the allowing and talking and talking, but I
was silent, right, And I've had several of those moments
of perceived failure even beyond that, just sometimes releasing merch
and putting all your money into it and it doesn't
go the people don't react. Early on, I had a
lot of albums. I dropped twenty two albums. I've had
a lot of albums early on where I was like,
this is gonna be Yeah, we've been, we've been, We
(36:58):
didn't blow nothing. Howels is a lot Yeah, way more coming.
Speaker 1 (37:02):
Twenty two owls, not even twenty two singles.
Speaker 3 (37:05):
No, And that's just my catalog.
Speaker 2 (37:07):
I've written other EP single albums for a bunch of
other people. So, but just in my own album, it's
twenty two.
Speaker 1 (37:15):
When you experience perceived failure, can you walk me through
your thoughts?
Speaker 2 (37:24):
Usually is negative first, right, It's all like I look
for all the problems, what I didn't do, how I
didn't do it while I could have done it better.
And then eventually it just becomes like analytical solution based,
like I always want to I always want to prove
me wrong or anybody wrong. I'm like, well, I'm I'm
(37:45):
finna next time. I'm gonna do it triple besides, and
it's gonna be a success. But yeah, it's usually just
that emmer emotional turmoil that comes with it first, where
you know, you feel that dark cloud over you and
sometimes you got a crowd. You got to sit in
that and kind of be in that space until you
could work through it.
Speaker 1 (38:05):
I'm surprised that you didn't just say, well, maybe this
is a question. But in that negative space, have you
questioned your worth? Like whether you know, like, oh, well
five people. I get the logistics because I as an entrepreneur,
I get like what did we do? What could we
have done differently? But in that negative space can you say,
(38:27):
and you are prolific for sure, But have you questioned
your own.
Speaker 3 (38:33):
Not in music?
Speaker 2 (38:35):
Like anytime I failed in music, it wasn't a question
of my own worth. It was just like they don't
see it, right, I knew, I knew I was it.
I'm just like they don't see it. I haven't done
enough work for them to see it. They don't see it.
So I've never questioned my worth in that aspect. If
I'm questioning my worth, it's usually through some life shit,
like me doing something against my own morals or against
(38:59):
my own code, or just I let somebody down that's
dear to me. Those are moments I question my worth
when I can't show up for my daughter in a
way that I felt like I should.
Speaker 3 (39:09):
Things like that, but not music. And I put my.
Speaker 1 (39:13):
Hours career wise.
Speaker 2 (39:14):
No, yeah, no, not career wise at all. I know
what I'm worth in my career. I know what I deliver,
I know what I bring forth, and even even through life,
like I'm getting to a point where I know my
impact and how significant I am to you know, the
life around me and the world.
Speaker 3 (39:33):
I'm feeding a community community.
Speaker 1 (39:36):
So there's a book I just recently checked out. I
don't know if you ever heard of it. It's I'm
called male versus Man, dere Whitfield shout outs to him.
I picked up the book. I thought it was for men,
but so I got it for my my friend, and
but I ended up reading it because I like to read.
Speaker 3 (39:55):
I got to get to a book.
Speaker 1 (39:58):
I'm literally in a book head. I am obsessed with books.
But I read the book and one of the things
he pointed out in the book, which I will gift
you the book now that I have, I think I
have your address on it.
Speaker 3 (40:11):
I'll get to information.
Speaker 1 (40:12):
Yes, But anyways, one of the things he talked about
was like the male versus man. You know, the male
is self seeking and the man is of service, which
is different problem. I never thought of that, Like, so
when a guy takes me on a date, I'm like,
are you trying to give me? Are you trying to
serve me? Now, at first I was like, oh, that's
(40:33):
messed up to like seek service, But as a female,
it's actually not, because you know, we seek protection and
we seek Some of us do need help providing, and
some of us need of course, everyone wants to be professed.
Marry me. The announce the world. I'm the one. I
also am a hip hop head. And after reading that
(40:54):
book lately, it's like every song on the radio is
like shout out to my sneaky link or or yeah,
I'm having sex with my side chick raw. But I'm
never gonna leave you. I'm never gonna leave my family
for you. And and I'm like, yo, did he really
just say he's having sex with his side chick raw
and that's why she's attached? And some of these lyrics
(41:16):
are so terrible to women. I'm like, at what point?
And who is responsible? And this is just an honest
like friend or you know you you you have responsibilities
as a philosopher and entrepreneur and a leader and being
a vulnerable man yourself. Like who do you think is responsible?
(41:37):
Is it the art form? Is it the male energy
or is it us women? Uh?
Speaker 2 (41:45):
I don't think anyone's responsible, but I think everyone is accountable.
I hear the same music coming from females as well.
Speaker 3 (41:52):
I agree.
Speaker 1 (41:52):
I went into an ail salon I saw nothing but
strippers right all the.
Speaker 2 (41:57):
I don't think there's a responsibility, but there's an accountability.
And I think that's one of those things that it's
hard to ever be what you never see, right. A
lot of these men that make it in hip hop
and music, they haven't had great examples of leadership or
of men that have that in them to not fall
(42:17):
to desire, or that are disciplined or impeccable in their
soul or fulfilled to where they don't need to seek
or go get extra and the same with women. So
I think that's just we often act these artists to
build things that they don't have the tools to build, right. Yeah,
Like if you go look in their toolbox, it's it's
(42:41):
like you want to.
Speaker 3 (42:42):
Build a house with us.
Speaker 1 (42:43):
I feel like jay Z kind of touched on that
in I want to say four for four or one
of the altists like where he was the first one
to be.
Speaker 2 (42:51):
Where we've seen that, Oh wow, you've upgraded your toolbox, right,
But a lot of artists don't have that. We're coming
out of environments that don't nurture that type of behavior
or system. Like when I was coming up, the older
men around me was like players too, Like, bro, what
you feel me? So you grow up embracing that and
wanting to.
Speaker 3 (43:10):
Be like that. That's what you replicate.
Speaker 2 (43:12):
That's what you know, you don't see anyone I've I
don't think I've ever seen a man that was just
so in love and revered their family so much and
treated they women so well, like they meant the world
to me. For me to be like man, that's what
I want, right, Very seldom do you witness that and
experience that. But yet you expect someone to conduct themselves
(43:36):
in that manner. That's what's not gonna happen.
Speaker 1 (43:39):
That's interesting. So when it comes to accountability in your
personal life, who holds you accountable? Is it? I don't
want to answer the question.
Speaker 2 (43:50):
Everyone around me in a sense holds me accountable in
some way, but ultimately me like I have to be.
I have to be the one that wants to get
up every day and put in work and be better
and want to drop my daughter off and pick her
up and do work and things like that. But everyone
around me, from myself, my mom, my dad, my daughter,
(44:10):
her mother, tiera Millie testing everyone are Fannie. Just all
of my friends hold me accountable in some aspect. They're
always in my You know, I can only stoop so
low sometimes before someone's like, hey, bro, what we doing?
Speaker 1 (44:25):
Oh? I like that? I like that, Okay, is there
anything that your fans are me don't know about you?
Speaker 3 (44:37):
I mean everything. I mean I guess you only know
the music.
Speaker 1 (44:43):
Well because you kind of signed a camera on your entrepreneurship.
You also do all these little I don't want to
say little, but these gems on social media. So when
I say is there anything we don't know about you?
I feel like you're it's like you learn a lesson.
You're like, let's put it out there, learn that put
(45:17):
social battle that I be, like, I don't know if
I want to get personal, man, real.
Speaker 2 (45:24):
No such thing. I've had the really reals and I
shared there's no such thing. Because there's a billion people
in the world and someone's been through exactly what you've
been through, and they may need your help, right, but
you're refusing to hell, you have all the tools and
all the means to help them, but you're refusing to
do it because of your own fear, right, And like,
I don't want to deny nobody of that tool.
Speaker 3 (45:44):
Like I want people to be able to grow.
Speaker 2 (45:46):
If that's going to be through me just sharing what
I felt or experienced, that's an easy call, right.
Speaker 1 (45:52):
Do you do? And the the world is always a
sensitive around this top, but I'm gonna go ahead and
throw it out there. But like, do you believe in therapy?
Do you do therapy?
Speaker 2 (46:05):
So I recently started therapy, probably a few months back,
and I had a few sessions and it's cool. I'm
not consistent with it because I don't feel like I'm
gaining much from it. But I also had like an
expectation of what I was supposed to get from it,
like I'm supposed to be here, like I have a
new sessions. It's like, man, I'm an old new man, right,
(46:27):
And that's not how it happens. And for me, I
just realized that it was worth that I need to
do right. I don't need anyone's help to be a
better human. I just need to choose to be a
better human and commit to that. That's not something I
need to talk to someone about. If you want to, yes,
But for me personally, it's like I built an entire empire.
(46:47):
I could definitely build myself.
Speaker 3 (46:49):
As a man, right. I don't need anyone's assistant to
do that. But I chose.
Speaker 2 (46:52):
I've chosen not to, right, I've chosen not to allocate
my energy towards that which is the only reason I
haven't grown in any way that I wish to.
Speaker 1 (47:02):
It's funny you say that because I recently full vulnerability here.
I recently did try therapy and I kind of felt like,
oh man, this is gonna sound really shitty for all
those people that give it to them. But I felt like, yeah,
I wasn't getting the response in that I needed, in
the record speed that I needed, And it was like
(47:22):
I knew the answers, but I just wasn't choosing to
make the choice that I needed to make. And in therapy,
it takes so much uprooting of your childhood to get
to the route that I was, like, yo, I'm not
trying to relive the thing that I ran from, like
trying to give me PTSD. Like no, I'm good, But
I do agree with you, and I'm glad you were
(47:43):
honest about that because people say therapy therapy, therapy, and
I actually thought you weren't gonna say that you do
therapy because I low key feel like your vulnerability and
your lyrics is a form of therapy.
Speaker 2 (47:57):
Definitely, Definitely, that's where I get to get all of
that from.
Speaker 1 (48:01):
And someone gets you, man, and like, because I feel
like Drake, every time.
Speaker 3 (48:06):
Writing and talking really helps.
Speaker 2 (48:08):
And that's the thing about the past, like you're saying,
and that shows you how much you're how deep your
trauma is because you think like speaking about it is
reliving it. You can't relive the past, right, It's already
been lived, it's gone. It only exists in your memory.
You can't relive it. But we when trauma hits in
a certain way, it makes you feel like you're going
(48:28):
through that experience again, but it's not. And you really
have to work through that to get You got to
go through it to get through it, right.
Speaker 1 (48:36):
Yeah, or you can try. I don't. I tried my
hardest to I believe. I tell myself this. Every storm.
At the end of every storm is a rainbow. So
the faster I don't cope through it, or the more
I do not cope and numb, the faster I get
(48:56):
through the storm. So like if I were to numb
some and drink, get high, have sex, or do whatever
it is, go go to the mall, look pretty, whatever
I gotta do, go to the clubs. If I cope
through it, then it's gonna take me longer to heal.
So if I go through it and like blow up
my girlfriends then to strangers and seven elevens. You know whatever,
(49:18):
I'm gonna get through it faster even though it's gonna hurt,
like you know what I'm saying, right.
Speaker 2 (49:23):
So definitely, you definitely prolong the healing process as you
as you act right. Every every twinkie you eat just
makes you closer to the opposite end of where you
want to be, right, like exactly, And that's how it
is with everything. Every time you do another act that
goes against what you want to be, you're just adding it.
Because the thing with with how the human system work
(49:46):
is the more you do something, the better you get
at it. Right, So the more you live fout, the
better you get at it. Some people are phenomenal cheaters,
and it's because they do it a whole lot. Yeah, right,
So every time you do it, you're getting better at it,
which needs it's going to take a lot longer to
get better in the other direction because you're so exceptional
at what you do. If you lie a lot, you're exceptional,
(50:08):
it's going to take you a lot to become someone
who tells the truth exceptionally.
Speaker 3 (50:13):
Right.
Speaker 1 (50:13):
Yeah, that's that's deep. That's deep, but I think at
the end of the day, I mean, I personally give
people a lot of grace. I'm one of those people
that you could literally push me off my seat and
be like I was just angry. My bag clams, so
I'd be like, oh no, it's okay. But now I'm
at the place where it's like, I get it, you're angry.
I just don't want to sit next to you anymore.
(50:34):
Like take your anger out on the flowers over there,
you know, But it's a pleasure to have you. I know,
we kind of we're all over this space. I really
would like to go to your show tonight. I know, yes,
I do have some plans, but I'm a pivot and
I'm a mother now, so trust me, everything is like
a babysitter, babysitter, nanny, babysitter is like any amount of
(50:54):
freedom cost you have to come.
Speaker 3 (50:55):
This is going to be special.
Speaker 1 (50:57):
I'm definitely gonna come. I am a true fan. I
have so much admiration for the way you run your businesses,
how everyone gets a buy and how everyone gets an
option to invest in, how you partner and do this
restaurant where it's like pay what you what you want
which is brilliant and it's just something that a lot
(51:18):
of artists aren't doing right, you know. And I love
the vulnerability and your lyrics. So I'm truly thankful that
we finally got you on the show. Thank you all
listeners for checking out another episode of Eating While Broke.
I'm your host, Colleen Witt, and today we have Larrussell
in the building. Where can they find your? Like your
(51:39):
Instagram handle? What's your Instagram?
Speaker 3 (51:40):
I'm at Larussell on everything.
Speaker 1 (51:42):
L A.
Speaker 3 (51:43):
R us has EOL.
Speaker 2 (51:44):
You can find me on social media on DSPs, at
home in Valleo, walking around.
Speaker 1 (51:51):
So oh you stay in the Bay.
Speaker 2 (51:54):
I stay home. I live where I'm from and I'm
there every day. I'm taking my daughter to school. I'm
baking it up, man mamos, checking in on people. I'm around,
I'm at home.
Speaker 1 (52:05):
They when they told me that I got you, it
was like I had like two days notice, like you
know or whatever. And I was like negotiating with the
team everyone's schedule. There's like four people that have to
all Onligne schedules, and uh, there was a hiccup and
I'm like going back and forth, like, yo, do you
think we can push back and we're all like, no,
(52:27):
it's not worth it, and we got an hour, let's
take it. But thank you and thanks for feeding me.
You and I both agree, you know, moving forward, we
could do eggs, but maybe on a dinner garlic bread.
Dinner garlic bread, then all right pie y'all.
Speaker 3 (52:41):
Yeah, beautiful
Welcome to another episode of Eating While Broke. I'm your
host Coleen Wits, and today we have in the building
music artists, philosopher entrepreneur Larussell, and I am truly excited.
Nothing made my day more than like what two days
ago when your crew I think his crew confirmed like
(00:21):
two or three days ago, and it literally they were like,
holy why are you so silent? You're supposed to be happy.
And I was like, well, I'm just making sure you
tell me the date because if you tell me a
month from now, I'm not getting excited because just in
case something happens. And she was like, so you're happy,
I said, what's the date two days from now? I said, hell, yeah,
I'm happy. Girl Danks shout outs and Nicole from the
Black Effect for booking you. Super happy to have you.
(00:44):
I love the name of your company and I love
what you're about. I'm the name of his company is
called good Come Penny as in coints, which I was like,
ooh ooh, that's different, I said, Man, Larussell's hitting us
with so much intech. Do you remind me of a
cross between jay Z and Drake and anyone that has
not heard your music or kind of even try to
(01:06):
cyberspy on you. It was like really missing out, like
on some good stuff. But since I have you in
my kitchen, the eating while broke kitchen, I have to
know what were you eating when you.
Speaker 2 (01:16):
Were broke man. Today I'm going to be making an
egg sandwich. This was a classic. My mama taught me
how to make eggs when I was like five, and
I used to wake up every morning and make eggs,
and that was the only thing I knew how to make.
So we taking it back to the basics. We got
some eggs, we got some salt and pepper. Today we're
(01:37):
gonna be doing it on garlic bread. Yeah, because I
usually use regular bread, we just throw it in a toaster.
But my boy Austin was like, you gotta do garlic bread,
so I figured we just spice it up today.
Speaker 1 (02:10):
Yeah, we had a whole discussion about the whole garlic bread,
you and I because I've actually never even thought of
garlic bread. Actually, the first time I ever had garlic
bread for real, for real was the Texas toast in
the box. And now if you go into a store,
it is sold out, like you can't get it.
Speaker 3 (02:27):
It's a miracle if you find.
Speaker 1 (02:28):
One, maybe on eBay, but I don't know the pandemic.
Just like said, take away the best bread on earth.
But I'm excited to eat with you, so let's get
it cracking. Oh my gosh, an egg fun.
Speaker 3 (02:43):
Let's get it cracked all right?
Speaker 1 (02:45):
Oh. I listened to rap music so much that my
girlfriend and I shout out to a lap behind the
mirror over there. I listened to rap soap music so
much that I actually speak in metaphors, and sometimes people
have to stop me and say, coly, we get it.
(03:05):
You know, you don't have to, you don't have to
rebreak it down in puzzle terms.
Speaker 2 (03:09):
You know, I'm a metaphor speakers. Can I move this
so I can crack some eggs?
Speaker 1 (03:13):
Here? Slide over to my side the greatest?
Speaker 3 (03:18):
Are you eating one too? So I should make all.
Speaker 1 (03:20):
Oh, you have to cook for both of us, because
if it's trash, we can both discover that garlic bread
egg sandwiches is.
Speaker 2 (03:27):
Just not I'm finna drop some butter up in here
because my mama would be like, use some pam so
you don't leave eggs stained all over there.
Speaker 1 (03:35):
Now, are you one of those people that are really
gonna use metal on a.
Speaker 3 (03:40):
Yes, yeah, yeah, I do. We're not supposed to do that.
Speaker 1 (03:44):
Even every listener is hearing that scratching is like, what
is he doing?
Speaker 3 (03:48):
That's crazy?
Speaker 1 (03:49):
What is he doing? His mama couldn't have ever let
him do that.
Speaker 3 (03:53):
Man, she did.
Speaker 2 (03:53):
You wouldn't believe how much stuff my mom let me do.
Let I don't mean we had taflon back then. Maybe
I don't remember.
Speaker 1 (04:05):
You're right, it was like a luxury. I'm sure. Yeah, yeah,
back then I think it was.
Speaker 3 (04:10):
You're right.
Speaker 1 (04:10):
You just had to butter everything down otherwise it's stuck.
Speaker 2 (04:13):
Or you get that good old pam spray and you
in it. Oh, I'm getting it all over there.
Speaker 1 (04:18):
Yeah, I'm not a I'm not a you know, So
tell me a little bit about what was going on.
I know this is like the first dish that you
ever cooked, But tell me what was going on during
the time.
Speaker 2 (04:32):
Of Also, I usually add bacon, beet bacon bits, and
chaddar cheese.
Speaker 3 (04:37):
But I heard y'all broke, so it wasn't a here.
So we're gonna go pepper. I don't see salt over here.
There's lorryes, y'all struggling.
Speaker 1 (04:48):
Hey, Yo, so much fun of us over here. Yeah,
you're not even gonna use Lorries because you don't.
Speaker 3 (04:57):
Now, I'm not gonna use Larry I've never done that.
I'm trying to keep it authentic.
Speaker 1 (05:01):
Wow. Okay, okay, I respect it to be honest. I
don't use Lowry's. Well, I just started to recently, but
it's only because I married a black man from Detroit
who believes.
Speaker 3 (05:13):
Lowry's is everything seasoning. Yeah, yes, yes, beautiful.
Speaker 1 (05:20):
So what was going on growing up? Like around when
you were making egg sandwiches? I know you started at five,
you know, making these, but like kind of tell me
a little bit of your background growing up, Like were
you middle class?
Speaker 2 (05:36):
I thought I was middle class until I got older
and realized we're definitely lower middle class. But my pops
was a hustler, so we were like we had enough
money to be like the richest niggas in a broke
neighborhood type shit you feel me, but definitely, uh, lower class,
just regular neighborhood. Hard to describe when people ask that
(06:01):
question because you got to kind of grow up in
it to be familiar.
Speaker 1 (06:05):
Did you grow up in a two parent household?
Speaker 2 (06:07):
Yeah?
Speaker 3 (06:07):
Definitely.
Speaker 1 (06:08):
Wow Okay, okay, a lot of people on the show,
they haven't.
Speaker 3 (06:12):
I'm going in.
Speaker 1 (06:16):
That's good. So when did you transition to music.
Speaker 2 (06:21):
I've been writing since I was like seven, whether through
like writing poems or just journaling, drawing, just I've just
always used kind of writing an art as like an
artistic expression and form. So yeah, since I was seven,
and it's kind of just cultivated. Me and my sister
(06:43):
had this boombox and we used to download instrumentals from
LimeWire and burn them on the CD, the instrumentals on
the boom box and wrap over it. And I remember
we had a wrapped over knock if you Buck and
I was going crazy, but my sister was better than
me at the time, so I just had to keep working.
Speaker 1 (07:02):
Your sister was rapping too.
Speaker 3 (07:03):
Yeah, my sister was rapping too.
Speaker 1 (07:06):
So does she still rap?
Speaker 3 (07:07):
No, she doesn't.
Speaker 1 (07:09):
So you surpassed her in the rap skills. And then
she was like, I'm good. Is that what happened? I don't.
Speaker 2 (07:14):
I don't think she ever had a passion for it. It
was just something we like to play around and do,
and I just kind of stuck with it.
Speaker 1 (07:21):
Okay, okay, okay, that's pretty cool. So you is it
that you like Drake because it like from what I've
researched on you, is that you from other articles and
you could correct me if I'm wrong, But your goal
was to be on the level I want to say,
(07:42):
and on the I don't know, like numbers level, because
obviously talent wise, you're on the same level as Drake,
but I'm saying numbers wise, you want to be on
the same level. But independently, Yeah, is that correct?
Speaker 2 (07:58):
Not necessarily numbers wise, but impacting notoriety wise. You know,
I want people to respect me as such, and partially
the way to do that is to put up the numbers.
Speaker 1 (08:09):
Right.
Speaker 2 (08:09):
If you're not scoring as well as Jordan, people don't
expect you respect you like a Jordan, right, And yeah,
to do that independently and just show people that it's
possible to be the greatest at something without having to
utilize someone else's infrastructure that they tell you you got
to go through and you got to use these methods
and you got to sell away your ownership, you know,
(08:31):
like everyone knows early on Drake didn't have his masters
and had a horrible deal. I want to show people
that you can get to that level without having to
go through that.
Speaker 1 (08:40):
Right when you say, just want to rewind, you said
it was important for you to have impact and notoriety,
Like why what does that even mean to me?
Speaker 2 (08:52):
It just it enables you to to It enables you
to make change, Like right now, feed the whole hood
where I'm from. You know, from now to the end
of the year, I've been feeding the hood out of
my own pocket. And I've only been able to do
that because of my impact and my notoriety. I've become
so great that I make enough money to where I
(09:12):
could take care of the place that birth me right,
and a lot of people don't get to do that
because they don't have either the talent level or the
resource to do it. I've been able to do it independently.
I'm finna drop this garlic bread on this joint.
Speaker 1 (09:26):
It's already it's already done, already toasted it.
Speaker 3 (09:29):
And oh that's crazy.
Speaker 1 (09:31):
Yeah, I try to cheat it because I wanted to
get all up in your kool aid. Wow, so I
put the temple because you can't find.
Speaker 3 (09:39):
That anywhere intriguing.
Speaker 1 (09:42):
Let's try it. Let's be a team here. Dang, why
do we have to break from your story though, right?
Is this not the hardest interview process?
Speaker 3 (09:53):
This is great, this is great. I'm a multitasker.
Speaker 1 (09:57):
I'm gonna try this too. All right, So we get
the bread everyone, we're getting the garlic bread situation together
and we're putting eggs in it.
Speaker 3 (10:05):
Yeah, this is new. I've never had this. Shout out all.
Speaker 1 (10:08):
Star for you have to turn off the store.
Speaker 3 (10:10):
Yep, let me get right on there.
Speaker 1 (10:13):
Berthie was talking is mess about us being broke?
Speaker 2 (10:16):
Now, well, I was going to put garlic bread on there,
but you know, you guys did it, so okay, I
completely forgot you were.
Speaker 1 (10:23):
Going to actually make it. You don't even know how
to make garlic bread, do you.
Speaker 2 (10:26):
I mean I use Texas toes, so I was just
going to throw it up on that joint and then
it does what it does and you're.
Speaker 3 (10:32):
Good after.
Speaker 1 (10:34):
I's trying. Okay, let's go back to notoriety and impact
and you feeding your community. Yes, okay, stealing all your eggs, buddy,
All right, here we go. Do you want to sample
it first before we get into the nuts and bolts.
Speaker 4 (10:57):
Sure, all right, let's try and see here we good?
Speaker 3 (11:09):
It did. It's a lot of bread.
Speaker 1 (11:11):
I think Texas garlic.
Speaker 3 (11:14):
It Texas.
Speaker 1 (11:16):
At least we now know we actually I now know
how to do it in the future. But there's way
too much bread.
Speaker 3 (11:24):
On this one, way too much bread. It's like a
bread with a side of eggs. It's actually garlic, a
garlic bread sandwich.
Speaker 1 (11:35):
Would you ever serve the almost mm hmmm. That could
be an idea, but with dinner bread, right, yeah, look
at me? Do I Can we call it the eating
while Brooks? No, that would probably be horrible. Hunts to
name it the eating wall broke sandwich while you're at
a pay pay as you go? Is it pay as
you go or pay what you.
Speaker 3 (11:54):
Want, pay what you want? Proud to pay?
Speaker 1 (11:56):
Well, come sit sit with me so I can get
all up in your I know he jumped off camera
on that one. Right, fine, it's fine, real life, real life.
So let's go into Momos cafe for a second. What
inspired all of that? Mm hmmm, or at least a partner.
Speaker 3 (12:23):
Just seeing the need.
Speaker 2 (12:27):
There's a lot of homeless in Valoe and just people
who don't get to eat. And I'm always outside so
I always see it. I'm always giving someone money or
taking care of someone, whether my mom would drop off
boxes of merch to the homeless community out there, to
different encampments, and I'm just always trying to help, right,
(12:48):
And this is the way that we can help now
that I'm in a grander position.
Speaker 3 (12:52):
I've done a.
Speaker 2 (12:52):
Few of these prior this year, but just for a day.
And when you do it today, it's like, everybody don't
get a chance to eat. So this time it was like,
let's make sure everybody gets a chance to eat.
Speaker 1 (13:03):
Yeah, So I think what you're doing is great. I'm
gonna circle back to your music again. So you're a
talented artist. Again, for anyone that hasn't heard your music,
I definitely would say you're in the same lay as
jay Z and Drake, which, by the way, I'm a
hardcore jay Z fan. Everyone that listens to this show
(13:24):
knows this. I have a huge five foot painting that's
literally the only one in the world that was custom
made of jay Z like hanging out in projects. I'm
from Brooklyn.
Speaker 3 (13:35):
There it goes.
Speaker 1 (13:36):
But I will say this in all truest form. Currently,
over the last couple of years, I listen to Drake
more and I feel guilty.
Speaker 3 (13:47):
I feel like I'm cheating.
Speaker 1 (13:48):
Like for real, Like I don't let nobody know that,
Like nobody knows that. This is the first time I've
said it out loud, but in my heart, I'm like, yo, just.
Speaker 3 (13:56):
Listen to jay Z today. Don't and you don't have
to always pick Drake, but.
Speaker 1 (14:00):
I listened to your lyrics. I'm just wondering, like, what did?
Have you ever been signed?
Speaker 2 (14:07):
Not in the capacity that artists get signed, like I've
never been signed to a major deal.
Speaker 3 (14:13):
All of my deals have been partnerships, like distribution deals.
Speaker 2 (14:17):
No, I've done like record deals, but in partnership for them,
like fifty to fifty profit shares, like I don't belong
to anyone. I'm my own entity and we just split
profit versus when a record label usually signs to you,
you're in like a royalty deal and they own your shit.
And if they don't own your shit, they license it
for twenty years and they have power and rule over
when you release and how you release any of that.
(14:39):
So I've never been in a major deal. All of
my deals have been partnerships.
Speaker 1 (14:44):
Currently, are you in a partnership deal or are you independent?
Speaker 2 (14:47):
I've been independent the entire time, So all of these
partnerships are completely like me and my team do everything.
Speaker 1 (14:53):
You see, you're controlling all the marketing everything. So and
they're controlling because nowadays it's a little confusing a record
label is really bringing to the table at this point.
It depends now I mean with I mean if oh
my gosh, why am I spacing when it comes to
who is Draked in Lil Wayne? And what's their name
(15:13):
of their young Money is it? No, it's not young Money,
it's race but no, no, no, he was signed to
Lil Wayne, who was the cash So they're so from
what I know of the history of uh, the music industry,
Birdman had the best deal in the industry. So young Money,
(15:39):
cash Money has literally the best deals on the table.
Speaker 3 (15:43):
Cash money, cash money.
Speaker 1 (15:45):
So if cash Money calls you up right now, I'm
just playing it. It was advocate with.
Speaker 2 (15:51):
No to see there's a cash Money had the best
deal in terms of their deal with Republic, not in
terms of the deals that they gave artists.
Speaker 1 (16:02):
Really, you don't think they gave artists really.
Speaker 3 (16:04):
Good deals, No, because they Drake didn't have his masters.
He just got him.
Speaker 2 (16:07):
He was in the royalty deal. Lil Wayne had to
take him to court to get his money. How could
they be in a great deal? O tig has been
complaining for years, How could they be in a great
deal that doesn't make any sense?
Speaker 1 (16:20):
Yeah I didn't know that.
Speaker 2 (16:21):
Yeah, but yeah cash Money had a substantial deal, you know.
Wen dy Day was a part of helping put that
together with Republic. They really broke the bank.
Speaker 1 (16:30):
When did you So you're a music artist. What is
intriguing about you is, for instance, today we gave you
a release, Clarence, and you sat there quietly.
Speaker 3 (16:44):
And read it.
Speaker 1 (16:45):
You're a businessman all the way through. So were do
you think you're an entrepreneur before you were an artist?
Speaker 3 (16:50):
Definitely? Definitely.
Speaker 2 (16:53):
Before I was releasing art, I was selling beats, I
was making album covers for people and selling I've been
I used to sell swishers one of your parents basketball team. Yeah,
my pops was a hustler. He sold everything under the
sun except drugs, like everything.
Speaker 1 (17:10):
It was going to be my next question because when
I hear hustler, I'm like, what was he saying? There?
Speaker 3 (17:13):
No, man, everything exactly.
Speaker 1 (17:16):
So you got your entrepreneur spirit from him, and then
your talent gross kind of came from you and your
sister like in this.
Speaker 3 (17:24):
Boombox kind of my pops as well.
Speaker 2 (17:27):
He's very creatively inclined, right, and he's a problem solver, right.
And I feel like a part of my talent and
just my skill, my business acumen is because I'm a
problem solver. My favorite thing to say is I'll figure
it out, and I will.
Speaker 1 (17:41):
Yeah, yeah, yeah, spoken like a true entrepreneur. You know
how to pivot, right, Yeah, that's whenever I see a problem,
I'm always like, it's not a problem, it's a challenge, right,
what to do?
Speaker 2 (17:52):
I was I was walking to get my daughter the
other day and I was talking with my brother and
I was like, man, are you looking for problems or
are you looking for You usually find whatever you're looking for.
Speaker 1 (18:04):
I like that, you know what you say, how I think.
I think that's why I like you so much. I genuinely,
I genuinely fuck with you hard do I say fuck
on the show ever? Really, I genuinely mess with you.
I was just like, yo, is he as dope? So
(18:24):
what I've learned being a Christian and just living in
the world is like, there's so many dope people that
are doing great things externally. But now that I'm old, older,
I've grown enough. Wasn't the to ask myself, well, if
they're externally have all this integrity? I just wonder, like
if I was a fly on their wall at home,
(18:45):
you know, do they carry that same level of integrity.
When I listen to some of your rap lyrics, I'm like, Okay,
they're great. And then there's some that teeter into like
how you enjoy women in the past. I don't know
if it's current. I don't know. You know, it's hard
being a man. I'm not a man, So I just wondering, Like.
Speaker 2 (19:09):
I think, if you are a fly on the wall
in my house, you'd see a human and supreme form
right in every aspect, on their roller coaster and on
their journey. I think there's everyone around me could speak
to my heart and my greatness and my moral and
my character. But I also have issues as a human
as well that I have to develop from and that
(19:30):
I've had to grow from just through a journey. Right,
Like you, you learn self respect and you learn value,
and you learn respecting other people throughout your journey, depending
on your experience and your surrounding and what you witness. Right,
most of us just replicate whatever we see if you
don't see anybody in like loving and nurturing situations and
(19:52):
providing that, you don't often replicate it, right, because that's
not something you're familiar with, So just through that process.
Of course, I'm a human, but I think for the
most part, what you see externally of me is what
you see and when you meet me, I'm the exact
same person.
Speaker 1 (20:09):
Right when I hear your lyrics, you're I feel like
you're vulnerable, You're you're honest with yourself, and I think
for a lot of men, I don't want to say
a lot of men, for humans, I think we we
tend to either tell ourselves the truth or we tell
ourselves a lie, and it's the battle of you know,
(20:31):
but the only way to grow is to tell yourself
the truth. So there's a lot of vulnerability in your lyrics,
and I love it like I love it well the
same reason why I love a lot of y'all. You know,
you are my top three, you know. Come, so now
I do do snooping. Obviously I had to cyberstalk the
hell out of you, but I noticed you were, like,
(20:54):
if you're a fan of mine, you come directly to me,
Like how how did you even conceive that concept of like,
you want to come to my show, you buy the
tickets from me, no ticket mass and no middle man,
Like where did that come from?
Speaker 3 (21:10):
Life?
Speaker 2 (21:11):
That's always been the process, you know, Like I've watched
my dad hustle, and everyone who bought product from him
pulled up on him or he pulled up on them.
If you want something from Larussell, you have to go
communicate with Larussell. When you start adding third parties, you
could either miss opportunity or something get misplaced. Like I
used to do booking for a theater and I was
(21:32):
trying to book certain artists and I'd have to go
through their agents and It'll be like a caaw whatever.
Speaker 1 (21:38):
Sometimes they shut you down, get.
Speaker 2 (21:40):
To it, and then when I meet them later, I'm like, bro,
I was trying to get you for it would have
been dope because I was building this thing. And they're like, man,
I didn't even know right, And that's because and they
ain't hollering at you. And then as the more middleman
you have, the more pie that's getting dipped into. And
I'm a firm believer in if I'm splitting pie, it
needs to be with people who help me bake them pie,
(22:00):
not someone who's just there. Because the end of this
is a standard. You need to have a business manager.
You need to have this that like, we're not going
to do that. You got to actually provide something. If
you didn't bring no ingredients or help bake this, you
shouldn't get a slice of it.
Speaker 1 (22:16):
Now, you do have a team, because to get to you,
I tried emailing, Okay, I was like, this is the email,
this is how I gets hel But you do have
a team. Do you have a role amongst your team
that they don't get to say no, that you have
to at least they have to at least present the
opportunity to you. Because that's a valid point that happens
in the industry.
Speaker 2 (22:36):
Just about everything comes to me. And I may have
seen this. I was telling Austin. No, I'm for sure.
I was telling Austin when it first came I had
seen the show similar and I was like, I don't
know because I seen the time the eating while broke thing,
and I feel like a lot of people play on
like poor people and shit, and I didn't I didn't
(22:56):
like it. So I was just like, ah, I'm not
gonna deal with that right now, let me see as
a cultivate. So I may have seen it. There's not
too much that come through the email that I don't see.
And if I don't see it, my two right hands
always see it and it still makes its way to me.
Speaker 3 (23:10):
So with the eating when I broke, that was one
of the reasons.
Speaker 2 (23:12):
I was like, ah, the title.
Speaker 3 (23:15):
I don't like when people play on the on poverty.
Speaker 1 (23:19):
And like, it's just like when I created Eating While Broke,
I I was like, I just I have so many
dope successful friends that are like millionaires, influence celebrities, entrepreneurs,
and they always have these crazy stories like they were
in jail, or they were male escorts or just crazy
(23:39):
ass stories, and I love them. I lived for them.
We go on to hiking, like tell me more, what
else did you do? You're a hugger? Okay, let's here,
you know, And so I just love the journey. I
actually don't even I do enjoy the solutions, but I
love the journey. I love the storytelling. I love the
hero's journey. And so when I came up with Eating
While Broke, I was like, well, we got to start
it at the route. You know that everyone can relate to, like,
(24:01):
you know, people that are aspiring rappers that are literally
only have two pennies to rub together. And I named
it Eating while Broke, But then I realized, damn, every
time I pitched the show, I have to say, hey,
I have this great opportunity for you. It's it's ignore
the name. Let me tell you what it is. And
I always have to say, ignore the name, and then
(24:22):
I tell them, you know, the show is about inspiring
people and just kind of leveling with them and inspiring
them that they can do exactly what you did, or
they should believe in themselves no matter what their environment
is in. But I always have to do this dang
explainer right on eating sometimes.
Speaker 2 (24:36):
That's why, like certain things would get to me through email,
but since it doesn't have full context, it's like I
can't tend to it right because it doesn't resonate. But
that's why I'm always somebody. I'm so open. If you
see me anywhere, you can come to me and address me.
And once I meet you and feel your energy, it's like, oh, okay,
that makes sense, right, But emails have no context, like
(24:56):
that's just you got to take it for whatever you
want to.
Speaker 1 (25:00):
I I'm uh. Pippole told me this once. He said,
if they locked the door, you're climbing through the window.
I was like, oh, he didn't respond. He Nicole better used.
Speaker 3 (25:09):
That heart email.
Speaker 1 (25:21):
Dropping Charlottemgne you know it's running this show, and uh,
you know, get his attention. Love And not only did
I do that, but I liked you so much. I
literally was like, ear your Leisure should have him, Charlemagne
should have him, all these people should have him, and
she was like, I think they already did. Like I
was like the last ones at the table, like these
(25:42):
are the shows he should be on. I don't even
I don't even never had an opportunity meet with you,
but I was like, dam all your publicists over there,
like this is who I want. Love it and and
that's you know why we named the show, you know,
at the end of the day, eating while broke. But
I get it because I literally every time I sell
some on the idea, I'm like, just ignore the name,
(26:03):
ignore the name. But I'm glad that you take time
to come and sit with me and super excited. I
love literally everything you're about. And sorry. One of the
things that kind of surprised me is the entrepreneur in you.
Speaker 4 (26:23):
And like.
Speaker 1 (26:25):
Also, like, why did you name your company the good Copenny?
Speaker 3 (26:30):
Right?
Speaker 2 (26:31):
Well, I mean good company just because there's a quote
that's say your mama say you just by the company
you keep, right, So I feel like good company is
encompassing them. Just I like to have good people around me,
and we build great energy when we go into places.
We're a good company to have, right, Just that name
is welcoming. And then I use pennies because I feel
like pennies are undervalued and overlooked. Right, If you see
(26:54):
a penny on the ground, you usually don't stop and
pick it up. But imagine if you stopped and picked
up every penny you walk past throughout your whole life,
you probably have more money than a lot of the
people besides you. Even though it's a penny. There's a
multitude of them, Like we passed them up all the
time everywhere, and no one really cares. Right, But it
exists for a reason.
Speaker 1 (27:14):
I sometimes think pennies exist to go in my daughter's mouth.
That's a terrible joke. I'm a new mom. I'm a
brand new mom. I spend most of my days trying
to convince my daughter not to try a new way
to commit suicide. Right right now, you see why our
parents are like tired by eight o'clock because they spent
(27:34):
the entire day like what do you have to do next?
But what can people expect from you in the future?
Music wise?
Speaker 3 (27:46):
A ton of it, A whole lot of it. You know.
Speaker 2 (27:49):
I'm someone I live by this theory of like leaving empty.
I don't want to leave with nothing on my plate
and all the music I have I intend to release
and get out. I want to sit on things for years.
I'm currently building crazy infrastructure at home. I keep saying
I'm building Disneyland because we're building something like that completely laterally.
(28:12):
But really, I don't know. I don't have any expectation
of myself. So I think people shouldn't. They should just
enjoy the journey. Like how you say you've been spying,
Like I hope when you spy you're smiling because it's
just it's a hell of a show to watch, you know,
it's a beautiful shavn't got to see too many artists
actually make it in front of us, right, Like we
see the resulting that the label post and share, but
(28:34):
we don't see like them going city to city. Hey, yo,
I'm gonna do a pop up, you know, like we
don't get to see that part of the journey, and
I'm showing all of it. I'm showing us running merch
for filming out.
Speaker 3 (28:44):
Of my house.
Speaker 2 (28:45):
My mom is dropping them, dropping them off, like I'm
showing the entire process, and we're sharing the gyms along.
So I think people should just stay tuned and this.
We got enough sequels to beat the Fast and Furious series,
you know, like coming.
Speaker 1 (29:00):
Like that when you do your pop YouTube pop up shows.
Speaker 3 (29:04):
Right, we're doing one tonight.
Speaker 2 (29:06):
I just I just got off a plane and I
was like, man, I want to do a show. So
we announced it and now the show tickets have been
selling tonight.
Speaker 3 (29:14):
It's going to be at going to be.
Speaker 2 (29:20):
This is This one's gonna be special because it's an
unplugged version and it's like live Q and A.
Speaker 1 (29:25):
Like people, I'm not gonna lie, like I would love
to go. Please is hearing this?
Speaker 2 (29:37):
What's dope about our shows is like this one is
a bit different. But generally with our shows, like I
use the second half of my set to just let
the fans choose the songs they want to hear and
I rap whatever they say they want to hear, right,
So it's like a really interactive show. We did one
in New York and Brooklyn. When we went out there,
it sold out in six hours, five hundred tickets.
Speaker 3 (29:58):
So now I'm just kind of of been in.
Speaker 2 (30:01):
This wave where it's like I just be like, I
feel like doing it, and we do it and it
usually goes well.
Speaker 1 (30:07):
And then who kind of does the logistics?
Speaker 2 (30:10):
So myself for Nadi, he's a member of my team.
He helps with booking, Tiata helps with logistics. Millie is
on my team so anytime we go to a tour
route and she kind of plans and.
Speaker 1 (30:22):
Give a Guyan girl team, you've bounce.
Speaker 3 (30:24):
Yeah, yeah, okay.
Speaker 1 (30:26):
I like that because sometimes you work with people and
they like Slayholder, Like Charlemagne's company is pretty much ran
by women, Black women, which is amazing by the way
he treats man.
Speaker 2 (30:37):
I wouldn't be where I am without women. I have
a team of like the most incredible creative intuit in
women when it comes to just business and everything.
Speaker 1 (30:47):
Now, one of the things I did see, and I
could be wrong, maybe lack of research, but I feel
like on one of the things you have posted was like,
if people buy your records, they have like some kind
of ownership in it.
Speaker 2 (31:01):
Yeah, so not necessarily if you buy it some people.
Speaker 4 (31:04):
So on.
Speaker 2 (31:06):
Usually on projects, I'll sell my album before it comes
to streaming, and anyone who buys that project is up
for selection to receive a royalty. So I usually go
through the list of buyers and I'll pick like fifty
to one hundred people, sometimes one hundred and fifty if
I'm feeling good, sometimes two hundred, and I'll give them
a percentage of royalty in different songs from that album.
You can also buy royalties, like you could make an
(31:28):
offer to purchase a share.
Speaker 3 (31:29):
So if you have a favorite.
Speaker 2 (31:30):
Song you like I love this song, I know it's
gonna be big, or just I love this song, I
just want to have a stake in it, you can
make an offer to me and say I want five
percent of the revenue from this song.
Speaker 3 (31:40):
I'm willing to.
Speaker 2 (31:41):
Give you a thousand dollars five hundred dollars, and I'll
hit you and negotiate and say I'm willing to take
this or I'm not, and then I send you a
percentage to the distro you collect every month into perpetuity
for the rest of your life.
Speaker 1 (31:53):
Yeah, I've never heard of someone do that, bro, never
I've never heard a song.
Speaker 3 (31:56):
I was like, did he do what I.
Speaker 1 (31:57):
Think he did?
Speaker 3 (31:58):
Yeah?
Speaker 1 (31:59):
How do you? How do you? How did you come
up with that? Though?
Speaker 2 (32:03):
Like how it was just a late night thought of
Like I've always been split in revenue with my team.
Everyone who helped, producers, engineers, they all get a percent.
So one day it was just like, we should give
the fans some They listened to this shit every day.
Imagine if your favorite jay Z song, imagine you listen
to it every day, but you don't want to percent it.
My fans, like bagas Claim blew up. Some of my
(32:26):
fans had equity in that song when it first dropped,
a year before it even took off.
Speaker 3 (32:31):
So they for the rest.
Speaker 2 (32:32):
Of their life, they're going to be getting money off
bagas Claim because they just made the right call.
Speaker 3 (32:36):
They enjoyed this song so and then but.
Speaker 1 (32:41):
They reached out to you, or how did you even
announce that?
Speaker 2 (32:44):
I made this big announcement and Tieta on my team.
She created this form for people to go fill out
and you put all your information, you put your offer
amount how much you want. It comes to a database.
I look at all the offers. I'll email you and say,
I send your offer, I liked it, I accept you
email me.
Speaker 3 (33:00):
I go through every offered.
Speaker 2 (33:02):
Personal badass even through email, Like when we do bookings
and shit like, people are always surprised that they're talking
to me.
Speaker 3 (33:08):
It's like, it's my business. Of course you're talking to me.
Speaker 1 (33:12):
It makes sense, right. Most of my companies, for some
reason cannot get them past a certain threshold. I don't
know if it's like my whatever, but so most of
my companies are smaller. So I'll email, but I email
under an alias. It'll be like Samantha and it'll be
like Samantha.
Speaker 3 (33:30):
John was so crazy.
Speaker 2 (33:31):
When I used to send out emails to get booked,
to go to venues and try to book them. I
used to act like I was my own manager, and
then eventually it's like, bro, it's me, I am the Russell.
I'm going to the venue. This is what I want
to do right. And I've gotten so much more rapport
and response because it's like, of course people want to
talk to you, like I'm doing it right.
Speaker 1 (33:51):
You didn't feel at some point it hinders, how much
more you can yet, because like I'll give it pretty
v uh. I emailed her and I'm like, okay, you know,
she responded and then like it was her, and then
she got on the phone with me. She like just
(34:12):
called me, and then I hear the Jamaican accent. I'm like,
wait a minute, I said, and we ended up vibing
on the phone like for forty five minutes. And but
it was it was the first time that I cold
called emailed somebody and not only did they respond in
record speed, but I mean, first of all, that girl
is as humble as a yet right, But that was
the first time that I've ever seen like someone on
(34:34):
that level just be like, what's.
Speaker 3 (34:36):
Up, what's up?
Speaker 1 (34:37):
Let's do it. She was like, what do you want
me to cook? I got beans and that I was like,
what are you doing? You're dope. I was just like
you know, you know, and it was past, no team,
no nothing, And you know, I didn't even know it
was her until she called me, and I was like, oh,
it's you. You know, that's like if jay Z calls
me after an email and be like.
Speaker 2 (34:54):
Right, people usually get that same shock, but it just
builds a different relationship right big. You respect what someone
is building a lot more when you know they're working
it right. It's hard to fuck someone over when it's like,
oh it's you, Yeah.
Speaker 3 (35:08):
Yeah, they're right. There's a different rapport you have to.
Speaker 4 (35:12):
Do.
Speaker 1 (35:12):
You have an internal rule about letting new people into
your camp because it seems like you have a very
large camp.
Speaker 2 (35:20):
It is kind kind of yeah, even my immediate group
is pretty large. There's not really a rule, just an energy, right,
if I know who I like and who I don't like,
and who fits and who doesn't. Sometimes we'll try people
out and it's like ah, that didn't really work, and
we kind of maneuver forward. But it's not really any rule,
just your energy, how you feel, how everyone feels about you,
(35:44):
how you feel about everyone, and we could usually get
a sense of that really fast. I also have like
I like to work with people who work hard, like
the best. You know, I don't want to It's like, bro,
I'm playing at a high level at all times. If
you can't keep up, you need to go on the
other court and play with the little kids for a
big to your game.
Speaker 3 (36:03):
Get up.
Speaker 1 (36:04):
Have you experienced failure or let me just rephrase that,
have you experienced perceived failure?
Speaker 3 (36:11):
I hate the word, of course, yeah, of course me.
Speaker 1 (36:14):
About like perceived failure and like what the experience was.
Speaker 2 (36:18):
Man, I've had shows where there was five people in
the crowd and I had to pay for a venue.
I rented a sprinter van to get my team there.
We brought the equipment, We brought a ton of merch
that we didn't sell because there wasn't no one to
sell it to.
Speaker 3 (36:32):
And that was a tough ride home. You know, I
was silent.
Speaker 2 (36:35):
I'm usually the allowing and talking and talking, but I
was silent, right, And I've had several of those moments
of perceived failure even beyond that, just sometimes releasing merch
and putting all your money into it and it doesn't
go the people don't react. Early on, I had a
lot of albums. I dropped twenty two albums. I've had
a lot of albums early on where I was like,
this is gonna be Yeah, we've been, we've been, We
(36:58):
didn't blow nothing. Howels is a lot Yeah, way more coming.
Speaker 1 (37:02):
Twenty two owls, not even twenty two singles.
Speaker 3 (37:05):
No, And that's just my catalog.
Speaker 2 (37:07):
I've written other EP single albums for a bunch of
other people. So, but just in my own album, it's
twenty two.
Speaker 1 (37:15):
When you experience perceived failure, can you walk me through
your thoughts?
Speaker 2 (37:24):
Usually is negative first, right, It's all like I look
for all the problems, what I didn't do, how I
didn't do it while I could have done it better.
And then eventually it just becomes like analytical solution based,
like I always want to I always want to prove
me wrong or anybody wrong. I'm like, well, I'm I'm
(37:45):
finna next time. I'm gonna do it triple besides, and
it's gonna be a success. But yeah, it's usually just
that emmer emotional turmoil that comes with it first, where
you know, you feel that dark cloud over you and
sometimes you got a crowd. You got to sit in
that and kind of be in that space until you
could work through it.
Speaker 1 (38:05):
I'm surprised that you didn't just say, well, maybe this
is a question. But in that negative space, have you
questioned your worth? Like whether you know, like, oh, well
five people. I get the logistics because I as an entrepreneur,
I get like what did we do? What could we
have done differently? But in that negative space can you say,
(38:27):
and you are prolific for sure, But have you questioned
your own.
Speaker 3 (38:33):
Not in music?
Speaker 2 (38:35):
Like anytime I failed in music, it wasn't a question
of my own worth. It was just like they don't
see it, right, I knew, I knew I was it.
I'm just like they don't see it. I haven't done
enough work for them to see it. They don't see it.
So I've never questioned my worth in that aspect. If
I'm questioning my worth, it's usually through some life shit,
like me doing something against my own morals or against
(38:59):
my own code, or just I let somebody down that's
dear to me. Those are moments I question my worth
when I can't show up for my daughter in a
way that I felt like I should.
Speaker 3 (39:09):
Things like that, but not music. And I put my.
Speaker 1 (39:13):
Hours career wise.
Speaker 2 (39:14):
No, yeah, no, not career wise at all. I know
what I'm worth in my career. I know what I deliver,
I know what I bring forth, and even even through life,
like I'm getting to a point where I know my
impact and how significant I am to you know, the
life around me and the world.
Speaker 3 (39:33):
I'm feeding a community community.
Speaker 1 (39:36):
So there's a book I just recently checked out. I
don't know if you ever heard of it. It's I'm
called male versus Man, dere Whitfield shout outs to him.
I picked up the book. I thought it was for men,
but so I got it for my my friend, and
but I ended up reading it because I like to read.
Speaker 3 (39:55):
I got to get to a book.
Speaker 1 (39:58):
I'm literally in a book head. I am obsessed with books.
But I read the book and one of the things
he pointed out in the book, which I will gift
you the book now that I have, I think I
have your address on it.
Speaker 3 (40:11):
I'll get to information.
Speaker 1 (40:12):
Yes, But anyways, one of the things he talked about
was like the male versus man. You know, the male
is self seeking and the man is of service, which
is different problem. I never thought of that, Like, so
when a guy takes me on a date, I'm like,
are you trying to give me? Are you trying to
serve me? Now, at first I was like, oh, that's
(40:33):
messed up to like seek service, But as a female,
it's actually not, because you know, we seek protection and
we seek Some of us do need help providing, and
some of us need of course, everyone wants to be professed.
Marry me. The announce the world. I'm the one. I
also am a hip hop head. And after reading that
(40:54):
book lately, it's like every song on the radio is
like shout out to my sneaky link or or yeah,
I'm having sex with my side chick raw. But I'm
never gonna leave you. I'm never gonna leave my family
for you. And and I'm like, yo, did he really
just say he's having sex with his side chick raw
and that's why she's attached? And some of these lyrics
(41:16):
are so terrible to women. I'm like, at what point?
And who is responsible? And this is just an honest
like friend or you know you you you have responsibilities
as a philosopher and entrepreneur and a leader and being
a vulnerable man yourself. Like who do you think is responsible?
(41:37):
Is it the art form? Is it the male energy
or is it us women? Uh?
Speaker 2 (41:45):
I don't think anyone's responsible, but I think everyone is accountable.
I hear the same music coming from females as well.
Speaker 3 (41:52):
I agree.
Speaker 1 (41:52):
I went into an ail salon I saw nothing but
strippers right all the.
Speaker 2 (41:57):
I don't think there's a responsibility, but there's an accountability.
And I think that's one of those things that it's
hard to ever be what you never see, right. A
lot of these men that make it in hip hop
and music, they haven't had great examples of leadership or
of men that have that in them to not fall
(42:17):
to desire, or that are disciplined or impeccable in their
soul or fulfilled to where they don't need to seek
or go get extra and the same with women. So
I think that's just we often act these artists to
build things that they don't have the tools to build, right. Yeah,
Like if you go look in their toolbox, it's it's
(42:41):
like you want to.
Speaker 3 (42:42):
Build a house with us.
Speaker 1 (42:43):
I feel like jay Z kind of touched on that
in I want to say four for four or one
of the altists like where he was the first one
to be.
Speaker 2 (42:51):
Where we've seen that, Oh wow, you've upgraded your toolbox, right,
But a lot of artists don't have that. We're coming
out of environments that don't nurture that type of behavior
or system. Like when I was coming up, the older
men around me was like players too, Like, bro, what
you feel me? So you grow up embracing that and
wanting to.
Speaker 3 (43:10):
Be like that. That's what you replicate.
Speaker 2 (43:12):
That's what you know, you don't see anyone I've I
don't think I've ever seen a man that was just
so in love and revered their family so much and
treated they women so well, like they meant the world
to me. For me to be like man, that's what
I want, right, Very seldom do you witness that and
experience that. But yet you expect someone to conduct themselves
(43:36):
in that manner. That's what's not gonna happen.
Speaker 1 (43:39):
That's interesting. So when it comes to accountability in your
personal life, who holds you accountable? Is it? I don't
want to answer the question.
Speaker 2 (43:50):
Everyone around me in a sense holds me accountable in
some way, but ultimately me like I have to be.
I have to be the one that wants to get
up every day and put in work and be better
and want to drop my daughter off and pick her
up and do work and things like that. But everyone
around me, from myself, my mom, my dad, my daughter,
(44:10):
her mother, tiera Millie testing everyone are Fannie. Just all
of my friends hold me accountable in some aspect. They're
always in my You know, I can only stoop so
low sometimes before someone's like, hey, bro, what we doing?
Speaker 1 (44:25):
Oh? I like that? I like that, Okay, is there
anything that your fans are me don't know about you?
Speaker 3 (44:37):
I mean everything. I mean I guess you only know
the music.
Speaker 1 (44:43):
Well because you kind of signed a camera on your entrepreneurship.
You also do all these little I don't want to
say little, but these gems on social media. So when
I say is there anything we don't know about you?
I feel like you're it's like you learn a lesson.
You're like, let's put it out there, learn that put
(45:17):
social battle that I be, like, I don't know if
I want to get personal, man, real.
Speaker 2 (45:24):
No such thing. I've had the really reals and I
shared there's no such thing. Because there's a billion people
in the world and someone's been through exactly what you've
been through, and they may need your help, right, but
you're refusing to hell, you have all the tools and
all the means to help them, but you're refusing to
do it because of your own fear, right, And like,
I don't want to deny nobody of that tool.
Speaker 3 (45:44):
Like I want people to be able to grow.
Speaker 2 (45:46):
If that's going to be through me just sharing what
I felt or experienced, that's an easy call, right.
Speaker 1 (45:52):
Do you do? And the the world is always a
sensitive around this top, but I'm gonna go ahead and
throw it out there. But like, do you believe in therapy?
Do you do therapy?
Speaker 2 (46:05):
So I recently started therapy, probably a few months back,
and I had a few sessions and it's cool. I'm
not consistent with it because I don't feel like I'm
gaining much from it. But I also had like an
expectation of what I was supposed to get from it,
like I'm supposed to be here, like I have a
new sessions. It's like, man, I'm an old new man, right,
(46:27):
And that's not how it happens. And for me, I
just realized that it was worth that I need to
do right. I don't need anyone's help to be a
better human. I just need to choose to be a
better human and commit to that. That's not something I
need to talk to someone about. If you want to, yes,
But for me personally, it's like I built an entire empire.
(46:47):
I could definitely build myself.
Speaker 3 (46:49):
As a man, right. I don't need anyone's assistant to
do that. But I chose.
Speaker 2 (46:52):
I've chosen not to, right, I've chosen not to allocate
my energy towards that which is the only reason I
haven't grown in any way that I wish to.
Speaker 1 (47:02):
It's funny you say that because I recently full vulnerability here.
I recently did try therapy and I kind of felt like,
oh man, this is gonna sound really shitty for all
those people that give it to them. But I felt like, yeah,
I wasn't getting the response in that I needed, in
the record speed that I needed, And it was like
(47:22):
I knew the answers, but I just wasn't choosing to
make the choice that I needed to make. And in therapy,
it takes so much uprooting of your childhood to get
to the route that I was, like, yo, I'm not
trying to relive the thing that I ran from, like
trying to give me PTSD. Like no, I'm good, But
I do agree with you, and I'm glad you were
(47:43):
honest about that because people say therapy therapy, therapy, and
I actually thought you weren't gonna say that you do
therapy because I low key feel like your vulnerability and
your lyrics is a form of therapy.
Speaker 2 (47:57):
Definitely, Definitely, that's where I get to get all of
that from.
Speaker 1 (48:01):
And someone gets you, man, and like, because I feel
like Drake, every time.
Speaker 3 (48:06):
Writing and talking really helps.
Speaker 2 (48:08):
And that's the thing about the past, like you're saying,
and that shows you how much you're how deep your
trauma is because you think like speaking about it is
reliving it. You can't relive the past, right, It's already
been lived, it's gone. It only exists in your memory.
You can't relive it. But we when trauma hits in
a certain way, it makes you feel like you're going
(48:28):
through that experience again, but it's not. And you really
have to work through that to get You got to
go through it to get through it, right.
Speaker 1 (48:36):
Yeah, or you can try. I don't. I tried my
hardest to I believe. I tell myself this. Every storm.
At the end of every storm is a rainbow. So
the faster I don't cope through it, or the more
I do not cope and numb, the faster I get
(48:56):
through the storm. So like if I were to numb
some and drink, get high, have sex, or do whatever
it is, go go to the mall, look pretty, whatever
I gotta do, go to the clubs. If I cope
through it, then it's gonna take me longer to heal.
So if I go through it and like blow up
my girlfriends then to strangers and seven elevens. You know whatever,
(49:18):
I'm gonna get through it faster even though it's gonna hurt,
like you know what I'm saying, right.
Speaker 2 (49:23):
So definitely, you definitely prolong the healing process as you
as you act right. Every every twinkie you eat just
makes you closer to the opposite end of where you
want to be, right, like exactly, And that's how it
is with everything. Every time you do another act that
goes against what you want to be, you're just adding it.
Because the thing with with how the human system work
(49:46):
is the more you do something, the better you get
at it. Right, So the more you live fout, the
better you get at it. Some people are phenomenal cheaters,
and it's because they do it a whole lot. Yeah, right,
So every time you do it, you're getting better at it,
which needs it's going to take a lot longer to
get better in the other direction because you're so exceptional
at what you do. If you lie a lot, you're exceptional,
(50:08):
it's going to take you a lot to become someone
who tells the truth exceptionally.
Speaker 3 (50:13):
Right.
Speaker 1 (50:13):
Yeah, that's that's deep. That's deep, but I think at
the end of the day, I mean, I personally give
people a lot of grace. I'm one of those people
that you could literally push me off my seat and
be like I was just angry. My bag clams, so
I'd be like, oh no, it's okay. But now I'm
at the place where it's like, I get it, you're angry.
I just don't want to sit next to you anymore.
(50:34):
Like take your anger out on the flowers over there,
you know, But it's a pleasure to have you. I know,
we kind of we're all over this space. I really
would like to go to your show tonight. I know, yes,
I do have some plans, but I'm a pivot and
I'm a mother now, so trust me, everything is like
a babysitter, babysitter, nanny, babysitter is like any amount of
(50:54):
freedom cost you have to come.
Speaker 3 (50:55):
This is going to be special.
Speaker 1 (50:57):
I'm definitely gonna come. I am a true fan. I
have so much admiration for the way you run your businesses,
how everyone gets a buy and how everyone gets an
option to invest in, how you partner and do this
restaurant where it's like pay what you what you want
which is brilliant and it's just something that a lot
(51:18):
of artists aren't doing right, you know. And I love
the vulnerability and your lyrics. So I'm truly thankful that
we finally got you on the show. Thank you all
listeners for checking out another episode of Eating While Broke.
I'm your host, Colleen Witt, and today we have Larrussell
in the building. Where can they find your? Like your
(51:39):
Instagram handle? What's your Instagram?
Speaker 3 (51:40):
I'm at Larussell on everything.
Speaker 1 (51:42):
L A.
Speaker 3 (51:43):
R us has EOL.
Speaker 2 (51:44):
You can find me on social media on DSPs, at
home in Valleo, walking around.
Speaker 1 (51:51):
So oh you stay in the Bay.
Speaker 2 (51:54):
I stay home. I live where I'm from and I'm
there every day. I'm taking my daughter to school. I'm
baking it up, man mamos, checking in on people. I'm around,
I'm at home.
Speaker 1 (52:05):
They when they told me that I got you, it
was like I had like two days notice, like you
know or whatever. And I was like negotiating with the
team everyone's schedule. There's like four people that have to
all Onligne schedules, and uh, there was a hiccup and
I'm like going back and forth, like, yo, do you
think we can push back and we're all like, no,
(52:27):
it's not worth it, and we got an hour, let's
take it. But thank you and thanks for feeding me.
You and I both agree, you know, moving forward, we
could do eggs, but maybe on a dinner garlic bread.
Dinner garlic bread, then all right pie y'all.
Speaker 3 (52:41):
Yeah, beautiful
Host
Coline Witt
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