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March 9, 2020 55 min

The rise of “cloud clubbing” from your living room, as people are ordered to stay inside. Digital raves. Virtual connection as a means to deal with an isolation bubble.


As people in China grapple with an uneasy reality, isolation, and the uncertainty around the Coronavirus, a new trend is emerging: the rise of Isolation Tech. Concerts are canceled. People are rethinking physical interaction. Nightclubs are shut down. So millions are meeting in digital clubs in the cloud where they can watch live DJ sets on Chinese apps. Welcome to The Matrix.


Instead of finding ways to depart from their devices, people have gone all in, living life in a digital bubble. Entrepreneur Zander Shapiro, who has lived in Beijing for nine years, describes his new reality in "the bubble" -- days beginning with virtual work outs, afternoons filled with remote meetings, and evenings where he joins a virtual concert, meeting other avatars for connection. He calls this moment an excellent "experiment" of what's to come in tech. Expect more extremism, less humanity, and money pouring into the business of virtual connection.

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