October 21, 2025 • 34 mins
On part two of Hasta Abajo's exclusive interview with the multifaceted Jess King, Cami and Meli explore Jess' creative side. King shares how her creativity is deeply tied to movement and how everyone can cultivate creativity in their life.
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
All right, y'all, we are back here and we got
to speak to Jess King in part one, which was absolutely.
Speaker 2 (00:09):
Incredible by the way.
Speaker 1 (00:11):
Yeah love just a quick recap, and we talked about
her journey coming from South Carolina to New York City
from being a professional dancer to how she got to
become a peloton instructor.
Speaker 3 (00:21):
And also how she was able to heal her relationship
with herself that led her to create this like three
part process that she helps share with other members of
her community as well. And this episode, we're gonna dive really,
really deep into the creative process. I am so excited
for you guys to hear it. This is asta.
Speaker 1 (00:42):
Let's go.
Speaker 3 (00:54):
I do not want to leave today without ripping apart
your cranium and diving into your little brain because you
have one of the most interesting brains I've ever met
in my life. And you said it before. You are
an artist. You are creative. Have you always been this
way as a child? Were you like a child that
you would consider creative?
Speaker 2 (01:17):
Definitely? I expressed through movement though I was a gymnast
and a dancer, and I was very emotional. I think
artists often have eq's they're very tapped into their emotions,
and I wasn't necessarily surrounded by adults who had eqs
that knew how to meet me and love me and
(01:39):
see me and hear me and acknowledge me. So for
that reason, I had a lot of big feelings that
I later turned into a lot of rage and resentment
and rebellion. And if I didn't have dance and movement
to channel that energy through, I definitely would not have
(02:02):
survived my life much less like high school or any
of that.
Speaker 3 (02:10):
How what are elements that you bring into your day
to day life today. I know that your life lately
has gone a little bit crazier, and like we spoke
even like a couple of days ago, about how you
potentially feel like you have departed a little bit more
from like your creative expansion. Maybe I'm saying that incorrectly
(02:31):
and that's not what you communicated to me. But in
the past or even today, when you're trying to stay
more in tune with your creative side, or like you
want to feel balanced in a way that you have
space for creative expression, what do you do in your
day to day to make sure that you're in that alignment?
Speaker 2 (02:52):
I block out the times in my day where I'm
going to be creative, whether it's program, program something, work
on a playlist, say that, okay, ID eight for Dusking
Experience or Halloween ride. I have to focus it on
work right now. I don't have the luxury to often
(03:13):
just be like, what do I want to imagine? Fantasize about? No,
I have to like actually use it towards the mission
and the responsibilities that I have. So it is a
daily practice of and I'll tell you what I believe
in how I access mine. So I don't believe that
my creativity is like my brain. I don't I think
(03:38):
my brain is. I know my brain is neurodivergent. It
moves around really fast, multiple multiple different directions. I can
capture it easier, more easily after a workout, after I've
gone through like the chemical process of accessing dopamine. But
you know you can access dopamine, let's say, from a
(03:59):
mediccation or so on, it's not the same if I
haven't activated my body. So again, we need our minds, obviously,
but they work all the time, and most of the
time they just talk nonsense, pretty useless unless we harness
it and say focus on this. And when you do that,
(04:20):
when you say, hey, brain, focus on this, then you're
also focusing your body's attention towards it. And the most
important element is your spirit. I believe that all of
my best ideas, all of the creativity, all the I'm
like always wanting to be in flow state. It's a
(04:42):
problem because life is not like that traffic. When I'm
not in flow state, I'm sad. I'm wanting to get
back into where everything just like hums and vibrates and flows.
But in the same way that you tell your mind
(05:03):
to focus, I call it my spirit by either just
dropping into it, finding a moment every morning to sake
a mourning to say wake up to her, to breathe,
to ask what my spirit might need, or say i'm
physically exhausted. Monday. It was almost like somebody just took
(05:24):
my brain and went like this, I've never been so
brain exhausted in my life that when I get to Wednesday,
which today, I had to say, Spirit, you have to lead.
It has to be you. And so I am intentionally
aware and leaning into the resources that are meat that
(05:47):
I am, that we all are to intentionally evoke that
higher vibration what I believe to be more and that
is creativity because it is creation.
Speaker 1 (06:03):
HM.
Speaker 2 (06:03):
Anyway, we're getting spiritual. But that's I am very spiritually oriented.
Speaker 3 (06:10):
No, I love that. I if you so, I were
you always able to connect with yourself.
Speaker 2 (06:17):
In that way or when I when I move my body, if.
Speaker 3 (06:21):
You if somebody, for example, is like Wow, that really
resonated with me, Like I want to try to like
talk to myself in that way, to connect with myself
in that way or my spirit Like do you have
any like recommendations of things that people.
Speaker 2 (06:33):
Can just journal?
Speaker 3 (06:36):
Oh my gosh, you I love you.
Speaker 2 (06:39):
Okay, because you do it. I want to get it.
I want to say it correctly. I am both the
observer and the one being observed. I am thinking, I
(07:02):
am not my thought. Yeah okay. The ability to separate
the two, especially when it comes to emotions, I am
with sadness. Spanish language is much better because it says,
you know, instead of the English language says I am
(07:26):
I am sad, I am sad. So there is this
complete identification an attachment, which is one of the first
places you have to start to peel back. But then
when it comes to our thoughts, you know, they really
do dictate and demand everything thoughts or things, And from
a spiritual lens. If you don't like your life on
the outside, it's a reflection of what you're believing, what
(07:49):
you're listening to yourself say to yourself all day long
on the inside. And if that's true, then can I
be more intentional and craft and script the life that
I want to have? How do you do that by
writing and literally scripting it? Who decides what version in you?
(08:10):
What voice in you? What's certainly not going to be
the one who's pissed off, and it's certainly not going
to be the one who is having a pity party
right now. And but that part of me needs attention too,
and it's allowed to be here. So there is this
kind of like dance we do with all the ways
(08:31):
that we feel our mood. Then you have to take
into account the weather, the moon, where are you on
your cycle? What did you eat yesterday? It's really hard
to be a woman. Literally, why do I feel this way?
You have to zoom out because there's a lot impacting that.
But then when you become hyper aware of those things
and you have that relationship with the voice inside your head,
(08:52):
you can acknowledge the thoughts that you're having and then go, damn,
that's really not serving me or anyone else or my truth.
It's making me feel more like shit. And I always
always challenge myself to say, you're being a bitch or
like you are in ego right now, this is your ego.
(09:12):
You want to win, you want to be right you
you know, and I can recognize when I'll ask myself,
what are you afraid of? Where's the fear and allow
myself to answer honestly and be honest with myself. So
much of this has to do with integrity of thought. Like,
if you don't have integrity to your thoughts, you're fucked.
(09:35):
You're fucked because there's no one governing that for you.
So coming back to okay, let's say you're someone who
wants to have integrity to your thought, but like, what's
the thought? What should you be thinking? What's the thought?
You're going to be really challenged to figure it out
when you're triggered in traffic or in a meeting or
in real time. But if you've taken the moment in
(09:56):
the morning to hear yourself underst stand how you might
need to care for yourself that day based off of
what came, what voiced itself, and then write down what
is your intention what are the places that you're anchoring
in today? You know what today I surrender. Yeah, today
I'm going to breathe first. And it can be super simple.
(10:20):
But when you're like I am aware, the awareness piece
is the most important part because if you don't train
your mind to become aware and pay attention to itself, yeah,
you're not in charge facts facts.
Speaker 3 (10:35):
You know. I love a good genre situation.
Speaker 2 (10:37):
I know you to do it.
Speaker 3 (10:39):
So that's kind of like covering like your existence, your
day to day, like the way that you carry yourself
throughout the world. Going back a little bit too creativity,
when you're setting up your space, like let's just say,
for example, I want to develop Jke the idea for AFO,
which came from you, like a big, you know, creative project.
(11:02):
Like let's say, for example, you do want to have
a moment where were like what do I want to
do today? Or like what is my next project? What
is my next move? How do you clear up your
space or like set up your space physically and energetically
so that you're in the best position to do so.
Speaker 2 (11:17):
My environment is so chaotic and beyond my control. We
also just moved right, so yeah, into a halfway renovated house.
So what space, what setup? It is an internal landscape
that I set up one thing that matters to me externally. Oftentimes,
(11:38):
if I really have to get something done, I need
another person in the room. Something about my ADHD there
is and I don't want to blame that, but I
read that that is connected because always I've always asked
somebody to be in the room with me, or to
partner on the project, or just can you just witness,
can you just wait, I'm going to do a brain dump.
(11:58):
Can you just be your bear witness to it. I've
always been that way, and people as in your needy.
I'm like, whatever I do, I need a body in
the room. Otherwise who knows, I'm gonna go clean out
my junk drawer.
Speaker 3 (12:10):
Like I feel that so much. That's like, wow, I
feel so seen, Like I just feel really validated at
this very moment, and I just want to thank you
so much for that.
Speaker 2 (12:21):
So for me, it's a body in the room. I
don't care if the room's a mess, I don't care
what room it is. I don't care if it's a
moving car. Even it could be virtual. If I have
somebody who's holding the space with me, I have like
this incentive to deliver.
Speaker 3 (12:39):
Yeah, yeah, my gosh. So that's like your creative setup
then obsessed?
Speaker 1 (12:47):
Are you Aquarius?
Speaker 2 (12:48):
Mm hmmm?
Speaker 1 (12:49):
What are you?
Speaker 2 (12:50):
Gemini?
Speaker 3 (12:51):
Okay? I love Gemenis as a sage. I love it.
Do you have any tips for people who are looking
to like set up their own creative space and like
they have a project they're like, fuck man, like I've
(13:12):
been trying to release this project, but I just need
to sit down to do it.
Speaker 2 (13:16):
Like what, Yeah, I tips you tips? Clear out a
space next to your laptop that you can roll around
on the floor, that you can swing your arms around,
that you could shake your body that you have, like
just move the coffee table if you will, like the
space of ing the coffee table out of the way
(13:37):
and again, engage your body. Whistle, chant hum, wake up
your spirit. Like, have a space right next to where
you're going to do the work, like whether it's your
laptop or you're writing notes down. But don't be so
bound in your chair. And I know it's so hard,
but like if it's not you're typing and flow and
(13:59):
it's coming out. But you need to if you ever
stop to have to think about something or work through
an issue, move your body, even if it's as simple
as like, you know, swinging your arms like I'm doing
right now, just to engage more energy and more of
your nests. I would just put like a movement space
(14:22):
right next to where I'd have to like do the
work perfect.
Speaker 3 (14:27):
My last question on this topic of well not the
entire episode has been about creativity essentially about this specific
section is I've been reading a lot about the new
generation and like cringe culture and like people, even people
our age, being afraid to do something new because of
(14:48):
the perception of social media. Because of perception in general,
our lives are way more broadcasted than they were in
the past, and for newer generations, it's very difficult for
them to come forward with the courage to be like
I'm gonna I who was so terrified when I was
releasing my song or whatever. Then I was like, I'm
(15:10):
not going to tell you what it is and you
already fucking guessed it, which is was the worst for me.
And then she was like she was like that's amazing,
that's great, And I was like, oh my god. But
I'm like she's like, relax. It's you know, like you're
just doing it. You know, you are living a very
creative family right where it's very like normal for you
guys to put yourselves out there and to be creative
in that way. A lot of people don't write. So
(15:32):
what do you have to say about like cringe culture
and like people who are like afraid to do things
because of the perception.
Speaker 2 (15:39):
Like I was, Okay, let me just offer you a
perspective on that perception. The cringe is that your spirit
is suffering. The sacrifice is that you're going to You're
going to suppress your expression in some way something energy
and you wants to get out. You want to release
(16:01):
a song. You're worried about what people think?
Speaker 1 (16:03):
Who?
Speaker 2 (16:05):
Who is your life for?
Speaker 3 (16:06):
Who?
Speaker 2 (16:07):
What are you living for? Are you living for other people? There?
Are they breathing? Are they breathing for you? Are they
paying your bills?
Speaker 1 (16:15):
No?
Speaker 2 (16:15):
Bitch? You know at some point you have to say
fuck it and understand that the consequence is far more severe. Okay,
because depression, burnout, all of this is when your spirit
has said I'm out. Your spirit has divorced the mission.
(16:40):
You go to work every day you feel burnout. You
can't find the light. Even after you've rested and recovered,
you still just don't know who you are anymore. Your
spirit has left the building. The spirit's like, yeah, I'm
not into this. Yeah, okay. It's energy, and if it's
not express us, it festers and it contaminates you. We
(17:06):
are porous vessels. We must be. We must flow, we
must cleanse, We must hopefully your body cleanses. Every day
we sweat, we release. It's the same thing.
Speaker 3 (17:21):
Get that ship out. It's gonna it's gonna fester.
Speaker 2 (17:25):
Your spirit deserves and will find a way to exist
and fight for you. How long do you want to suffer?
Surrender to it. That's the risk you take. But the
truth is you don't. I don't. I'm sure there are
people that don't get down with me, like cool. I
(17:45):
don't wouldn't know. I don't have time. I'm too busy
because there is something in me that has to get out.
I have something to do. I have a plan. I
have to be creative. I want to be here. I
want to have this conversation. I whant to go, I'm
going to create this my Ricky Martin class. Like there's
just there's ship I want to do. I don't have
(18:06):
time to be worried about the people's perception. It's not
my business.
Speaker 3 (18:11):
It's not it's not it's not our business.
Speaker 1 (18:14):
So talking about creativity and Peloton and Fennis instructures, like
what you guys do is not only just inspire, motivate,
be instructors, but also like curate music playlists everything. Like
we're on FaceTime call sometimes and we're talking about.
Speaker 3 (18:28):
Like Mally has helped me make a couple of playlists.
She's a good DJ.
Speaker 2 (18:31):
That's the best part.
Speaker 1 (18:34):
But you also became a DJ. I did so you
also did you go out of your comfort zone as
something that like was just calling you and you're like.
Speaker 3 (18:41):
When I have seen just teach class and there's like
a song happening, Like a song happening, literally, a song
is happening. She's literally like I can see her body
and she is the music. You know what I mean?
Like you were meant to music.
Speaker 2 (18:59):
She I say that I'm sound activated.
Speaker 3 (19:02):
Yeah, you're just a musical entity.
Speaker 2 (19:06):
I'll even just be like a flat line of a
human being inside myself and then a song comes on,
I'm like, oh hi, I needed to be uh yeah,
I very I love music. I have an opinion about music,
and I think anything you have a strong opinion about
(19:28):
is a is a sign that you got energy. Go
do something with that, say something, you know. So what
I try to say is this is what good taste
in music sounds like. But right, yeah, I wanted to
challenge myself. I wanted to see if I could like
(19:55):
Djane And what we do is the same thing.
Speaker 3 (19:57):
If you create your playli with intention.
Speaker 2 (20:02):
The intention of it landing and hitting like a DJ set,
with that emotional heat map, with that story, you know,
with the highs and the lows, and just the organization
of the sound, which is what electronic music is. So
I've always taken the time and care to think of
(20:25):
it that way. So this was just a natural extension
of it. And the truth is I don't have shit
about the decks yet, Like I really am just learning
the decks. That's one thing. This other piece, I do
have my ten thousand hours in of putting music together,
taking people on a journey to.
Speaker 1 (20:39):
Do the thing.
Speaker 2 (20:41):
So I'm still trying to catch up in some ways, However,
I have to say that because of what we do now,
which is DJ life, coach, Q fitness and sprint. At
the same time, anytime I've done another job, whether it's
a keynote, djaying, I'm like, this is this is too easy?
(21:01):
Is this is it going well? Is everything okay? I'm
not sweating.
Speaker 3 (21:08):
I feel chill, like like, wait, I don't have a mic.
Speaker 2 (21:11):
Yeah, are we good? Yeah, it's confusing, yeah, because it's
a lot you're not doing, Like Simon says.
Speaker 3 (21:18):
At the same time, I literally just had my four
year POL anniversary and like I went to go teach
class and like I started and in the middle of class,
I had like a reflection point. I was like, I'm
a fucking boss. What we do is so hard. There's
so much happening. There's so much happening, which and that's
when everything goes right because people don't know all the
(21:40):
ship that goes wrong that we never talk about, but
like there's ship that goes wrong all the time.
Speaker 1 (21:44):
Too, all the time, like in your ear like producer wise.
Speaker 3 (21:47):
Or what no, like in the studio when there's like
live members and stuff. I don't know how many people
have pukedin classes like the water bottles are falling, rolling
across the stage. You have to cut to a camera
you can't see it. These two girls are talking in
the front row. Everyone's giving I to tell them to
shut up. I'm like, I don't care. I'm just gonna
let them do their thing, you know, like live for that.
Though I love it, I'm a blessed theater.
Speaker 2 (22:09):
If it was so predictable, and like, obviously I get
upset when like the things that are supposed to happen
that don't, you know, don't happen. But at the same time,
like like the other day, was doing and my my
in ears went out and I was like, okay, just
like popped him out. Yeah, And music came on in
the room and I was like, back in the game,
I've okay. So when I was in circ I wouldn't
(22:31):
be clear. It's not as let I was in a
Franco Dragon. I say it because it's the same okay thing. Basically,
Franco Dragon and the guys that started Cirque they started
together and they didn't get along, so they separated it. Okay,
So cirk became its so thing and Frank frankone I
(22:51):
Franco Dragone did Celine Dion's A New Day House of
Dancing Water and he did Larev at the wind Anyway
Ballroom dancing in water. It was a water show. I
had costume changes underwater, Oh my underwater. I had exits underwater.
So I would dance, possibly go blay around a stage,
splashing water, jump my breath and would change, wait for
(23:15):
a diver to catch me, to give me a rag,
swim me to the edge, change from his rag to
one that was on the pool, and then pull myself
out under tunnels and then fly out.
Speaker 3 (23:28):
That's the same.
Speaker 2 (23:30):
So the mare of things that go wrong, oh underwater,
not even underwater, just even on stage, like I would
get off stage and the heel of my shoe would
be just gone, or like my tit was out and
nobody knew. Was great, you know, but you just keep going,
misconnection as long as everyone's safe, like you, just you
(23:51):
keep going. And sometimes those moments, like with your cast
or your team or whoever you're performing with, when and
that things do go wrong, and then are the memories,
those are the core memories. Yeah for sure.
Speaker 1 (24:05):
Facts wow, well it actually correlates a lot to life, right,
team sports too, like if you're going to sucker to whatever.
If you're on a team, a lot of shit goes wrong.
Let's just say, like in a ninety minute match, it's
a way to solve it. You know, you have to
improve sometimes or adapt to those things and adapt to challenges.
It's very It correlates a lot to even just everyday
life too that people go through, Like shit happens. Then
(24:26):
it's just how are you going to react and respond.
Speaker 2 (24:29):
And naming what is responding, which is intuition. And I
think it's important to name the energy in you that
rises to the surface to handle and take care of
you when shit goes wrong and you don't know what
else to do and you're just acting based off your intuition.
It's really important to know what a powerful resource we
(24:51):
have and why wait for it to have to force
itself through when we can turn towards it, talk to
it all the time. Yeah, which is why you think I'm.
Speaker 3 (25:06):
Just show me your feet, my spatula. I would love
to be one.
Speaker 1 (25:19):
She walk into the studio like Focus Pocus.
Speaker 3 (25:23):
I love that movie October. By the way, it is October.
Speaker 2 (25:28):
You have to see though, is Witches with Angelica Houston
then you'll understand the reference to these shoes. And if
you haven't seen that, our friendship is on. Sure.
Speaker 3 (25:38):
But I think I've seen it because my mom was
obsessed with blue hats, So like I saw like all
the blueha movies.
Speaker 2 (25:42):
Where they all like take off their wings and they yeah,
I turned the kids to mice.
Speaker 3 (25:47):
Yeah yeah, yeah, yeah, but I need to rewatch it
because I forget Yeah yeah, yeah, I need to rewatch
it because one thing about me, fun fact, is like
I watch a movie and then immediately introduce my brain.
So like we'll watch them with Lucian and my husband,
and then like he'll reference something from the movie and
I'll be like, oh, yeah, I don't know, because I
just use this to like dissociate because there's so much
(26:07):
happening in my brain that.
Speaker 2 (26:08):
I like, do you ever watch movies twice? So yeah,
do you remember those movies?
Speaker 3 (26:14):
Yeah, like a little bit more.
Speaker 2 (26:16):
I'm the same. Yeah. I mean I don't remember my
life really honestly.
Speaker 3 (26:20):
Yeah, like you, a lot of things I don't remember.
Speaker 2 (26:24):
Somebody, somebody will show up out of nowhere and be like, hey,
we went to something together, and I'm like, oh, nice
to see you again, and they'll be like, here's a picture.
I'm like, yeah, that is me. Ye, clue in my
rain's like how did I get there? Where did I
go when I left?
Speaker 3 (26:44):
No?
Speaker 2 (26:44):
I really don't recall most things. But if I go
back and watch things over and over again, which I
tend to do, Yeah, and then it's the Then I
actually have trouble hearing my own thoughts. I only communicate
in bird cage. So jess, there you are.
Speaker 1 (27:11):
What was the main factor that contributed to your success?
Speaker 2 (27:20):
I would over the last twelve years, I would have
to say it would be my wife. So for you,
it was never anything in me that I would be
doubted or wondered. But it's knowing that I, because of
how I'm wired in the way that I moved through
the world, I require a deep level of nurturing and
(27:42):
care and touch softness as a reminder to be soft
because I just plow through very armored. And so she
has all like just been that person even when I'm
like just really ugly, not aesthetically Yeah, we're really our
(28:07):
worst selves in front of our partners sometimes and she's
loved me through that, which has been so so healing.
And we're hard people to be with just based off
the job alone, and then you factor in like being
Latina only child, redhead, Gemini, like all the other parts
(28:28):
of me. Then you're like, that's intense.
Speaker 3 (28:32):
St Sofia, we love you. Okay. So we have our
last section, which is which essentially is also something that
you say in football when they give you an assistant,
then you score a goal because they make you famous.
So since we have you here, I want to know,
like what is like your music tea right now? Like
(28:52):
what are you listening to? What do people need to
get on?
Speaker 2 (28:58):
I mean I think really anything coming out of the
UK right now, like UK pop, UK hip hop, UK
garage is back, Like yes, I'm very I'm feeling so
much of what's coming out of like Ray, like her
new album, like I just can't stop. I just can't
stop with her new album. What am I listening to
(29:21):
right now?
Speaker 3 (29:25):
I mean that's a nice general direction.
Speaker 2 (29:27):
Yeah, I would just just just type in like UK garage, garage, beads,
jungle beads, you know, the new fread again, No, Holy,
the new bread Again. I pulled over. I pulled over.
I was driving as I have to pull over you
(29:48):
to pull over, I wanted to turn it up so
that my hairs would go like this, but it doesn't
go loud enough in my car.
Speaker 1 (29:55):
Oh really, also a matter respect like hashtag safety first.
Speaker 3 (29:58):
Yeah, that's a but.
Speaker 2 (30:01):
When the bea drops, I'm not here, so I'm going
to pull over as I can like fill it and
then love get back to driving. But you have the
new Freda again goes real hard love.
Speaker 3 (30:11):
On a personal note, we all know got as, We've
all been listening to it, but anything from Aya Yogaki
like has really been hitting for me lately, like literally
their whole album and every single song that they've dropped, Like,
do they sound relatively similar? Yes? Am I stop bumping
all of them? Absolutely? Fuck?
Speaker 2 (30:33):
Yes for sure? Is another one? Yeah, all right.
Speaker 1 (30:39):
Now, in the world of women's sports, first off, do
you watch women's sports? Do you follo along any team sports,
club league?
Speaker 2 (30:46):
I mean, I pay attention. I'm always rooting and championing
women's sports. I love going to women's basketball when soccer games.
Right now, we watch Baby Shark and and so, I
don't know if you've seen that, there's a bunch of
compilation videos of just fire engines, just fire trucks, answering
(31:10):
fire calls and driving to fires. So yep, they're about
eight hours long each. Just in case any parents out there.
Speaker 3 (31:20):
Perfect, they're like, we know that's the real.
Speaker 1 (31:25):
Well, since you did say women's basketball in the WNBA.
We've heard so much about the growth of women's sports,
be it soccer, basketball, and volleyball. List goes on, but
this is what's crazy. On Twitter, it was reeled that
ESPN scored the most watched game one of the w
NBA Finals presented by YouTube TV in twenty eight years.
Get this, one point nine million average viewers. It's a
(31:49):
sixty two percent increase here.
Speaker 3 (31:51):
After year and increase year after year.
Speaker 1 (31:54):
Sorry like six ft from yeah, and peaked at two
point five five million people and that was their their peak.
Speaker 2 (32:03):
So what was the media spend? That's a great question.
I don't know, because we all know that there's eyes
on women's sports right now, and because it's an untapped
market in this from a media standpoint. From an advertising standpoint,
you have women and men, but women, which we all
know is going to be your target demographic if you
(32:24):
want to sell anything literally Okay, and you know there's
maybe five percent of ad dollars being spent and women's sports.
So I would like to know if people missed the
opportunity or if they were a.
Speaker 1 (32:42):
Lot of people.
Speaker 3 (32:43):
And I will say there's at if.
Speaker 2 (32:45):
You're not you guys, women's sports is where it's at. Absolutely.
I mean it's way more visible.
Speaker 1 (32:50):
You have media networks buying the rights.
Speaker 3 (32:53):
And I'm not every woman, but I'm currently probably buying
something as we speak with my phone in my pocket.
That's how Instagram. Oh, one last thing I want to
say in Miami? Where at the Ihartfia Sta Latina is
happening on October twenty fifth, So you guys, if you're
in Miami, want to head out to the concert check
(33:14):
it out. You might or may not be see a
familiar face out there. Well anyway, Jess, you are love,
light and everything in between. I love you so much,
Thank you, Thank you for bringing your whole ass to
this podcast.
Speaker 2 (33:32):
You don't have pass anything exactly.
Speaker 3 (33:36):
Love some many time with you. I feel like we
could have talked all day, but you're an icon. Think
I'm really happy to have shared this hour with you.
Speaker 2 (33:44):
Yeah, I'm happy to be here always. I when you started,
I kind of felt like, even though I don't I
don't date myself. I just feel like I've always been
your big sister or your sister in some way. So
for you to be like, come on my show, I
was like, oh.
Speaker 3 (33:57):
Well, okay to so, and I always felt that love
from you too. Wait where can people find.
Speaker 2 (34:04):
You, Jess King? Yeah on Instagram. It used to be
just King M my seat and now it's just jes King.
Speaker 3 (34:11):
And you got we were able to get that beach. Okay, wow,
for real, I need help. Let's connect because I have
I have three ends after my name.
Speaker 2 (34:27):
Connect.
Speaker 3 (34:29):
Can't be doing it well. Guys, thank you so much
for joining us.
Speaker 1 (34:32):
And that was our.
Speaker 3 (34:33):
Episode of IS and iHeart Women's sports production and partnership
with Deep Blue Sports and Entertainment.
Speaker 1 (34:49):
For more podcasts, listen to the iHeartRadio app, Apple Podcasts,
or wherever you listen to your favorite shows,
All right, y'all, we are back here and we got
to speak to Jess King in part one, which was absolutely.
Speaker 2 (00:09):
Incredible by the way.
Speaker 1 (00:11):
Yeah love just a quick recap, and we talked about
her journey coming from South Carolina to New York City
from being a professional dancer to how she got to
become a peloton instructor.
Speaker 3 (00:21):
And also how she was able to heal her relationship
with herself that led her to create this like three
part process that she helps share with other members of
her community as well. And this episode, we're gonna dive really,
really deep into the creative process. I am so excited
for you guys to hear it. This is asta.
Speaker 1 (00:42):
Let's go.
Speaker 3 (00:54):
I do not want to leave today without ripping apart
your cranium and diving into your little brain because you
have one of the most interesting brains I've ever met
in my life. And you said it before. You are
an artist. You are creative. Have you always been this
way as a child? Were you like a child that
you would consider creative?
Speaker 2 (01:17):
Definitely? I expressed through movement though I was a gymnast
and a dancer, and I was very emotional. I think
artists often have eq's they're very tapped into their emotions,
and I wasn't necessarily surrounded by adults who had eqs
that knew how to meet me and love me and
(01:39):
see me and hear me and acknowledge me. So for
that reason, I had a lot of big feelings that
I later turned into a lot of rage and resentment
and rebellion. And if I didn't have dance and movement
to channel that energy through, I definitely would not have
(02:02):
survived my life much less like high school or any
of that.
Speaker 3 (02:10):
How what are elements that you bring into your day
to day life today. I know that your life lately
has gone a little bit crazier, and like we spoke
even like a couple of days ago, about how you
potentially feel like you have departed a little bit more
from like your creative expansion. Maybe I'm saying that incorrectly
(02:31):
and that's not what you communicated to me. But in
the past or even today, when you're trying to stay
more in tune with your creative side, or like you
want to feel balanced in a way that you have
space for creative expression, what do you do in your
day to day to make sure that you're in that alignment?
Speaker 2 (02:52):
I block out the times in my day where I'm
going to be creative, whether it's program, program something, work
on a playlist, say that, okay, ID eight for Dusking
Experience or Halloween ride. I have to focus it on
work right now. I don't have the luxury to often
(03:13):
just be like, what do I want to imagine? Fantasize about? No,
I have to like actually use it towards the mission
and the responsibilities that I have. So it is a
daily practice of and I'll tell you what I believe
in how I access mine. So I don't believe that
my creativity is like my brain. I don't I think
(03:38):
my brain is. I know my brain is neurodivergent. It
moves around really fast, multiple multiple different directions. I can
capture it easier, more easily after a workout, after I've
gone through like the chemical process of accessing dopamine. But
you know you can access dopamine, let's say, from a
(03:59):
mediccation or so on, it's not the same if I
haven't activated my body. So again, we need our minds, obviously,
but they work all the time, and most of the
time they just talk nonsense, pretty useless unless we harness
it and say focus on this. And when you do that,
(04:20):
when you say, hey, brain, focus on this, then you're
also focusing your body's attention towards it. And the most
important element is your spirit. I believe that all of
my best ideas, all of the creativity, all the I'm
like always wanting to be in flow state. It's a
(04:42):
problem because life is not like that traffic. When I'm
not in flow state, I'm sad. I'm wanting to get
back into where everything just like hums and vibrates and flows.
But in the same way that you tell your mind
(05:03):
to focus, I call it my spirit by either just
dropping into it, finding a moment every morning to sake
a mourning to say wake up to her, to breathe,
to ask what my spirit might need, or say i'm
physically exhausted. Monday. It was almost like somebody just took
(05:24):
my brain and went like this, I've never been so
brain exhausted in my life that when I get to Wednesday,
which today, I had to say, Spirit, you have to lead.
It has to be you. And so I am intentionally
aware and leaning into the resources that are meat that
(05:47):
I am, that we all are to intentionally evoke that
higher vibration what I believe to be more and that
is creativity because it is creation.
Speaker 1 (06:03):
HM.
Speaker 2 (06:03):
Anyway, we're getting spiritual. But that's I am very spiritually oriented.
Speaker 3 (06:10):
No, I love that. I if you so, I were
you always able to connect with yourself.
Speaker 2 (06:17):
In that way or when I when I move my body, if.
Speaker 3 (06:21):
You if somebody, for example, is like Wow, that really
resonated with me, Like I want to try to like
talk to myself in that way, to connect with myself
in that way or my spirit Like do you have
any like recommendations of things that people.
Speaker 2 (06:33):
Can just journal?
Speaker 3 (06:36):
Oh my gosh, you I love you.
Speaker 2 (06:39):
Okay, because you do it. I want to get it.
I want to say it correctly. I am both the
observer and the one being observed. I am thinking, I
(07:02):
am not my thought. Yeah okay. The ability to separate
the two, especially when it comes to emotions, I am
with sadness. Spanish language is much better because it says,
you know, instead of the English language says I am
(07:26):
I am sad, I am sad. So there is this
complete identification an attachment, which is one of the first
places you have to start to peel back. But then
when it comes to our thoughts, you know, they really
do dictate and demand everything thoughts or things, And from
a spiritual lens. If you don't like your life on
the outside, it's a reflection of what you're believing, what
(07:49):
you're listening to yourself say to yourself all day long
on the inside. And if that's true, then can I
be more intentional and craft and script the life that
I want to have? How do you do that by
writing and literally scripting it? Who decides what version in you?
(08:10):
What voice in you? What's certainly not going to be
the one who's pissed off, and it's certainly not going
to be the one who is having a pity party
right now. And but that part of me needs attention too,
and it's allowed to be here. So there is this
kind of like dance we do with all the ways
(08:31):
that we feel our mood. Then you have to take
into account the weather, the moon, where are you on
your cycle? What did you eat yesterday? It's really hard
to be a woman. Literally, why do I feel this way?
You have to zoom out because there's a lot impacting that.
But then when you become hyper aware of those things
and you have that relationship with the voice inside your head,
(08:52):
you can acknowledge the thoughts that you're having and then go, damn,
that's really not serving me or anyone else or my truth.
It's making me feel more like shit. And I always
always challenge myself to say, you're being a bitch or
like you are in ego right now, this is your ego.
(09:12):
You want to win, you want to be right you
you know, and I can recognize when I'll ask myself,
what are you afraid of? Where's the fear and allow
myself to answer honestly and be honest with myself. So
much of this has to do with integrity of thought. Like,
if you don't have integrity to your thoughts, you're fucked.
(09:35):
You're fucked because there's no one governing that for you.
So coming back to okay, let's say you're someone who
wants to have integrity to your thought, but like, what's
the thought? What should you be thinking? What's the thought?
You're going to be really challenged to figure it out
when you're triggered in traffic or in a meeting or
in real time. But if you've taken the moment in
(09:56):
the morning to hear yourself underst stand how you might
need to care for yourself that day based off of
what came, what voiced itself, and then write down what
is your intention what are the places that you're anchoring
in today? You know what today I surrender. Yeah, today
I'm going to breathe first. And it can be super simple.
(10:20):
But when you're like I am aware, the awareness piece
is the most important part because if you don't train
your mind to become aware and pay attention to itself, yeah,
you're not in charge facts facts.
Speaker 3 (10:35):
You know. I love a good genre situation.
Speaker 2 (10:37):
I know you to do it.
Speaker 3 (10:39):
So that's kind of like covering like your existence, your
day to day, like the way that you carry yourself
throughout the world. Going back a little bit too creativity,
when you're setting up your space, like let's just say,
for example, I want to develop Jke the idea for AFO,
which came from you, like a big, you know, creative project.
(11:02):
Like let's say, for example, you do want to have
a moment where were like what do I want to
do today? Or like what is my next project? What
is my next move? How do you clear up your
space or like set up your space physically and energetically
so that you're in the best position to do so.
Speaker 2 (11:17):
My environment is so chaotic and beyond my control. We
also just moved right, so yeah, into a halfway renovated house.
So what space, what setup? It is an internal landscape
that I set up one thing that matters to me externally. Oftentimes,
(11:38):
if I really have to get something done, I need
another person in the room. Something about my ADHD there
is and I don't want to blame that, but I
read that that is connected because always I've always asked
somebody to be in the room with me, or to
partner on the project, or just can you just witness,
can you just wait, I'm going to do a brain dump.
(11:58):
Can you just be your bear witness to it. I've
always been that way, and people as in your needy.
I'm like, whatever I do, I need a body in
the room. Otherwise who knows, I'm gonna go clean out
my junk drawer.
Speaker 3 (12:10):
Like I feel that so much. That's like, wow, I
feel so seen, Like I just feel really validated at
this very moment, and I just want to thank you
so much for that.
Speaker 2 (12:21):
So for me, it's a body in the room. I
don't care if the room's a mess, I don't care
what room it is. I don't care if it's a
moving car. Even it could be virtual. If I have
somebody who's holding the space with me, I have like
this incentive to deliver.
Speaker 3 (12:39):
Yeah, yeah, my gosh. So that's like your creative setup
then obsessed?
Speaker 1 (12:47):
Are you Aquarius?
Speaker 2 (12:48):
Mm hmmm?
Speaker 1 (12:49):
What are you?
Speaker 2 (12:50):
Gemini?
Speaker 3 (12:51):
Okay? I love Gemenis as a sage. I love it.
Do you have any tips for people who are looking
to like set up their own creative space and like
they have a project they're like, fuck man, like I've
(13:12):
been trying to release this project, but I just need
to sit down to do it.
Speaker 2 (13:16):
Like what, Yeah, I tips you tips? Clear out a
space next to your laptop that you can roll around
on the floor, that you can swing your arms around,
that you could shake your body that you have, like
just move the coffee table if you will, like the
space of ing the coffee table out of the way
(13:37):
and again, engage your body. Whistle, chant hum, wake up
your spirit. Like, have a space right next to where
you're going to do the work, like whether it's your
laptop or you're writing notes down. But don't be so
bound in your chair. And I know it's so hard,
but like if it's not you're typing and flow and
(13:59):
it's coming out. But you need to if you ever
stop to have to think about something or work through
an issue, move your body, even if it's as simple
as like, you know, swinging your arms like I'm doing
right now, just to engage more energy and more of
your nests. I would just put like a movement space
(14:22):
right next to where I'd have to like do the
work perfect.
Speaker 3 (14:27):
My last question on this topic of well not the
entire episode has been about creativity essentially about this specific
section is I've been reading a lot about the new
generation and like cringe culture and like people, even people
our age, being afraid to do something new because of
(14:48):
the perception of social media. Because of perception in general,
our lives are way more broadcasted than they were in
the past, and for newer generations, it's very difficult for
them to come forward with the courage to be like
I'm gonna I who was so terrified when I was
releasing my song or whatever. Then I was like, I'm
(15:10):
not going to tell you what it is and you
already fucking guessed it, which is was the worst for me.
And then she was like she was like that's amazing,
that's great, And I was like, oh my god. But
I'm like she's like, relax. It's you know, like you're
just doing it. You know, you are living a very
creative family right where it's very like normal for you
guys to put yourselves out there and to be creative
in that way. A lot of people don't write. So
(15:32):
what do you have to say about like cringe culture
and like people who are like afraid to do things
because of the perception.
Speaker 2 (15:39):
Like I was, Okay, let me just offer you a
perspective on that perception. The cringe is that your spirit
is suffering. The sacrifice is that you're going to You're
going to suppress your expression in some way something energy
and you wants to get out. You want to release
(16:01):
a song. You're worried about what people think?
Speaker 1 (16:03):
Who?
Speaker 2 (16:05):
Who is your life for?
Speaker 3 (16:06):
Who?
Speaker 2 (16:07):
What are you living for? Are you living for other people? There?
Are they breathing? Are they breathing for you? Are they
paying your bills?
Speaker 1 (16:15):
No?
Speaker 2 (16:15):
Bitch? You know at some point you have to say
fuck it and understand that the consequence is far more severe. Okay,
because depression, burnout, all of this is when your spirit
has said I'm out. Your spirit has divorced the mission.
(16:40):
You go to work every day you feel burnout. You
can't find the light. Even after you've rested and recovered,
you still just don't know who you are anymore. Your
spirit has left the building. The spirit's like, yeah, I'm
not into this. Yeah, okay. It's energy, and if it's
not express us, it festers and it contaminates you. We
(17:06):
are porous vessels. We must be. We must flow, we
must cleanse, We must hopefully your body cleanses. Every day
we sweat, we release. It's the same thing.
Speaker 3 (17:21):
Get that ship out. It's gonna it's gonna fester.
Speaker 2 (17:25):
Your spirit deserves and will find a way to exist
and fight for you. How long do you want to suffer?
Surrender to it. That's the risk you take. But the
truth is you don't. I don't. I'm sure there are
people that don't get down with me, like cool. I
(17:45):
don't wouldn't know. I don't have time. I'm too busy
because there is something in me that has to get out.
I have something to do. I have a plan. I
have to be creative. I want to be here. I
want to have this conversation. I whant to go, I'm
going to create this my Ricky Martin class. Like there's
just there's ship I want to do. I don't have
(18:06):
time to be worried about the people's perception. It's not
my business.
Speaker 3 (18:11):
It's not it's not it's not our business.
Speaker 1 (18:14):
So talking about creativity and Peloton and Fennis instructures, like
what you guys do is not only just inspire, motivate,
be instructors, but also like curate music playlists everything. Like
we're on FaceTime call sometimes and we're talking about.
Speaker 3 (18:28):
Like Mally has helped me make a couple of playlists.
She's a good DJ.
Speaker 2 (18:31):
That's the best part.
Speaker 1 (18:34):
But you also became a DJ. I did so you
also did you go out of your comfort zone as
something that like was just calling you and you're like.
Speaker 3 (18:41):
When I have seen just teach class and there's like
a song happening, Like a song happening, literally, a song
is happening. She's literally like I can see her body
and she is the music. You know what I mean?
Like you were meant to music.
Speaker 2 (18:59):
She I say that I'm sound activated.
Speaker 3 (19:02):
Yeah, you're just a musical entity.
Speaker 2 (19:06):
I'll even just be like a flat line of a
human being inside myself and then a song comes on,
I'm like, oh hi, I needed to be uh yeah,
I very I love music. I have an opinion about music,
and I think anything you have a strong opinion about
(19:28):
is a is a sign that you got energy. Go
do something with that, say something, you know. So what
I try to say is this is what good taste
in music sounds like. But right, yeah, I wanted to
challenge myself. I wanted to see if I could like
(19:55):
Djane And what we do is the same thing.
Speaker 3 (19:57):
If you create your playli with intention.
Speaker 2 (20:02):
The intention of it landing and hitting like a DJ set,
with that emotional heat map, with that story, you know,
with the highs and the lows, and just the organization
of the sound, which is what electronic music is. So
I've always taken the time and care to think of
(20:25):
it that way. So this was just a natural extension
of it. And the truth is I don't have shit
about the decks yet, Like I really am just learning
the decks. That's one thing. This other piece, I do
have my ten thousand hours in of putting music together,
taking people on a journey to.
Speaker 1 (20:39):
Do the thing.
Speaker 2 (20:41):
So I'm still trying to catch up in some ways, However,
I have to say that because of what we do now,
which is DJ life, coach, Q fitness and sprint. At
the same time, anytime I've done another job, whether it's
a keynote, djaying, I'm like, this is this is too easy?
(21:01):
Is this is it going well? Is everything okay? I'm
not sweating.
Speaker 3 (21:08):
I feel chill, like like, wait, I don't have a mic.
Speaker 2 (21:11):
Yeah, are we good? Yeah, it's confusing, yeah, because it's
a lot you're not doing, Like Simon says.
Speaker 3 (21:18):
At the same time, I literally just had my four
year POL anniversary and like I went to go teach
class and like I started and in the middle of class,
I had like a reflection point. I was like, I'm
a fucking boss. What we do is so hard. There's
so much happening. There's so much happening, which and that's
when everything goes right because people don't know all the
(21:40):
ship that goes wrong that we never talk about, but
like there's ship that goes wrong all the time.
Speaker 1 (21:44):
Too, all the time, like in your ear like producer wise.
Speaker 3 (21:47):
Or what no, like in the studio when there's like
live members and stuff. I don't know how many people
have pukedin classes like the water bottles are falling, rolling
across the stage. You have to cut to a camera
you can't see it. These two girls are talking in
the front row. Everyone's giving I to tell them to
shut up. I'm like, I don't care. I'm just gonna
let them do their thing, you know, like live for that.
Though I love it, I'm a blessed theater.
Speaker 2 (22:09):
If it was so predictable, and like, obviously I get
upset when like the things that are supposed to happen
that don't, you know, don't happen. But at the same time,
like like the other day, was doing and my my
in ears went out and I was like, okay, just
like popped him out. Yeah, And music came on in
the room and I was like, back in the game,
I've okay. So when I was in circ I wouldn't
(22:31):
be clear. It's not as let I was in a
Franco Dragon. I say it because it's the same okay thing. Basically,
Franco Dragon and the guys that started Cirque they started
together and they didn't get along, so they separated it. Okay,
So cirk became its so thing and Frank frankone I
(22:51):
Franco Dragone did Celine Dion's A New Day House of
Dancing Water and he did Larev at the wind Anyway
Ballroom dancing in water. It was a water show. I
had costume changes underwater, Oh my underwater. I had exits underwater.
So I would dance, possibly go blay around a stage,
splashing water, jump my breath and would change, wait for
(23:15):
a diver to catch me, to give me a rag,
swim me to the edge, change from his rag to
one that was on the pool, and then pull myself
out under tunnels and then fly out.
Speaker 3 (23:28):
That's the same.
Speaker 2 (23:30):
So the mare of things that go wrong, oh underwater,
not even underwater, just even on stage, like I would
get off stage and the heel of my shoe would
be just gone, or like my tit was out and
nobody knew. Was great, you know, but you just keep going,
misconnection as long as everyone's safe, like you, just you
(23:51):
keep going. And sometimes those moments, like with your cast
or your team or whoever you're performing with, when and
that things do go wrong, and then are the memories,
those are the core memories. Yeah for sure.
Speaker 1 (24:05):
Facts wow, well it actually correlates a lot to life, right,
team sports too, like if you're going to sucker to whatever.
If you're on a team, a lot of shit goes wrong.
Let's just say, like in a ninety minute match, it's
a way to solve it. You know, you have to
improve sometimes or adapt to those things and adapt to challenges.
It's very It correlates a lot to even just everyday
life too that people go through, Like shit happens. Then
(24:26):
it's just how are you going to react and respond.
Speaker 2 (24:29):
And naming what is responding, which is intuition. And I
think it's important to name the energy in you that
rises to the surface to handle and take care of
you when shit goes wrong and you don't know what
else to do and you're just acting based off your intuition.
It's really important to know what a powerful resource we
(24:51):
have and why wait for it to have to force
itself through when we can turn towards it, talk to
it all the time. Yeah, which is why you think I'm.
Speaker 3 (25:06):
Just show me your feet, my spatula. I would love
to be one.
Speaker 1 (25:19):
She walk into the studio like Focus Pocus.
Speaker 3 (25:23):
I love that movie October. By the way, it is October.
Speaker 2 (25:28):
You have to see though, is Witches with Angelica Houston
then you'll understand the reference to these shoes. And if
you haven't seen that, our friendship is on. Sure.
Speaker 3 (25:38):
But I think I've seen it because my mom was
obsessed with blue hats, So like I saw like all
the blueha movies.
Speaker 2 (25:42):
Where they all like take off their wings and they yeah,
I turned the kids to mice.
Speaker 3 (25:47):
Yeah yeah, yeah, yeah, but I need to rewatch it
because I forget Yeah yeah, yeah, I need to rewatch
it because one thing about me, fun fact, is like
I watch a movie and then immediately introduce my brain.
So like we'll watch them with Lucian and my husband,
and then like he'll reference something from the movie and
I'll be like, oh, yeah, I don't know, because I
just use this to like dissociate because there's so much
(26:07):
happening in my brain that.
Speaker 2 (26:08):
I like, do you ever watch movies twice? So yeah,
do you remember those movies?
Speaker 3 (26:14):
Yeah, like a little bit more.
Speaker 2 (26:16):
I'm the same. Yeah. I mean I don't remember my
life really honestly.
Speaker 3 (26:20):
Yeah, like you, a lot of things I don't remember.
Speaker 2 (26:24):
Somebody, somebody will show up out of nowhere and be like, hey,
we went to something together, and I'm like, oh, nice
to see you again, and they'll be like, here's a picture.
I'm like, yeah, that is me. Ye, clue in my
rain's like how did I get there? Where did I
go when I left?
Speaker 3 (26:44):
No?
Speaker 2 (26:44):
I really don't recall most things. But if I go
back and watch things over and over again, which I
tend to do, Yeah, and then it's the Then I
actually have trouble hearing my own thoughts. I only communicate
in bird cage. So jess, there you are.
Speaker 1 (27:11):
What was the main factor that contributed to your success?
Speaker 2 (27:20):
I would over the last twelve years, I would have
to say it would be my wife. So for you,
it was never anything in me that I would be
doubted or wondered. But it's knowing that I, because of
how I'm wired in the way that I moved through
the world, I require a deep level of nurturing and
(27:42):
care and touch softness as a reminder to be soft
because I just plow through very armored. And so she
has all like just been that person even when I'm
like just really ugly, not aesthetically Yeah, we're really our
(28:07):
worst selves in front of our partners sometimes and she's
loved me through that, which has been so so healing.
And we're hard people to be with just based off
the job alone, and then you factor in like being
Latina only child, redhead, Gemini, like all the other parts
(28:28):
of me. Then you're like, that's intense.
Speaker 3 (28:32):
St Sofia, we love you. Okay. So we have our
last section, which is which essentially is also something that
you say in football when they give you an assistant,
then you score a goal because they make you famous.
So since we have you here, I want to know,
like what is like your music tea right now? Like
(28:52):
what are you listening to? What do people need to
get on?
Speaker 2 (28:58):
I mean I think really anything coming out of the
UK right now, like UK pop, UK hip hop, UK
garage is back, Like yes, I'm very I'm feeling so
much of what's coming out of like Ray, like her
new album, like I just can't stop. I just can't
stop with her new album. What am I listening to
(29:21):
right now?
Speaker 3 (29:25):
I mean that's a nice general direction.
Speaker 2 (29:27):
Yeah, I would just just just type in like UK garage, garage, beads,
jungle beads, you know, the new fread again, No, Holy,
the new bread Again. I pulled over. I pulled over.
I was driving as I have to pull over you
(29:48):
to pull over, I wanted to turn it up so
that my hairs would go like this, but it doesn't
go loud enough in my car.
Speaker 1 (29:55):
Oh really, also a matter respect like hashtag safety first.
Speaker 3 (29:58):
Yeah, that's a but.
Speaker 2 (30:01):
When the bea drops, I'm not here, so I'm going
to pull over as I can like fill it and
then love get back to driving. But you have the
new Freda again goes real hard love.
Speaker 3 (30:11):
On a personal note, we all know got as, We've
all been listening to it, but anything from Aya Yogaki
like has really been hitting for me lately, like literally
their whole album and every single song that they've dropped, Like,
do they sound relatively similar? Yes? Am I stop bumping
all of them? Absolutely? Fuck?
Speaker 2 (30:33):
Yes for sure? Is another one? Yeah, all right.
Speaker 1 (30:39):
Now, in the world of women's sports, first off, do
you watch women's sports? Do you follo along any team sports,
club league?
Speaker 2 (30:46):
I mean, I pay attention. I'm always rooting and championing
women's sports. I love going to women's basketball when soccer games.
Right now, we watch Baby Shark and and so, I
don't know if you've seen that, there's a bunch of
compilation videos of just fire engines, just fire trucks, answering
(31:10):
fire calls and driving to fires. So yep, they're about
eight hours long each. Just in case any parents out there.
Speaker 3 (31:20):
Perfect, they're like, we know that's the real.
Speaker 1 (31:25):
Well, since you did say women's basketball in the WNBA.
We've heard so much about the growth of women's sports,
be it soccer, basketball, and volleyball. List goes on, but
this is what's crazy. On Twitter, it was reeled that
ESPN scored the most watched game one of the w
NBA Finals presented by YouTube TV in twenty eight years.
Get this, one point nine million average viewers. It's a
(31:49):
sixty two percent increase here.
Speaker 3 (31:51):
After year and increase year after year.
Speaker 1 (31:54):
Sorry like six ft from yeah, and peaked at two
point five five million people and that was their their peak.
Speaker 2 (32:03):
So what was the media spend? That's a great question.
I don't know, because we all know that there's eyes
on women's sports right now, and because it's an untapped
market in this from a media standpoint. From an advertising standpoint,
you have women and men, but women, which we all
know is going to be your target demographic if you
(32:24):
want to sell anything literally Okay, and you know there's
maybe five percent of ad dollars being spent and women's sports.
So I would like to know if people missed the
opportunity or if they were a.
Speaker 1 (32:42):
Lot of people.
Speaker 3 (32:43):
And I will say there's at if.
Speaker 2 (32:45):
You're not you guys, women's sports is where it's at. Absolutely.
I mean it's way more visible.
Speaker 1 (32:50):
You have media networks buying the rights.
Speaker 3 (32:53):
And I'm not every woman, but I'm currently probably buying
something as we speak with my phone in my pocket.
That's how Instagram. Oh, one last thing I want to
say in Miami? Where at the Ihartfia Sta Latina is
happening on October twenty fifth, So you guys, if you're
in Miami, want to head out to the concert check
(33:14):
it out. You might or may not be see a
familiar face out there. Well anyway, Jess, you are love,
light and everything in between. I love you so much,
Thank you, Thank you for bringing your whole ass to
this podcast.
Speaker 2 (33:32):
You don't have pass anything exactly.
Speaker 3 (33:36):
Love some many time with you. I feel like we
could have talked all day, but you're an icon. Think
I'm really happy to have shared this hour with you.
Speaker 2 (33:44):
Yeah, I'm happy to be here always. I when you started,
I kind of felt like, even though I don't I
don't date myself. I just feel like I've always been
your big sister or your sister in some way. So
for you to be like, come on my show, I
was like, oh.
Speaker 3 (33:57):
Well, okay to so, and I always felt that love
from you too. Wait where can people find.
Speaker 2 (34:04):
You, Jess King? Yeah on Instagram. It used to be
just King M my seat and now it's just jes King.
Speaker 3 (34:11):
And you got we were able to get that beach. Okay, wow,
for real, I need help. Let's connect because I have
I have three ends after my name.
Speaker 2 (34:27):
Connect.
Speaker 3 (34:29):
Can't be doing it well. Guys, thank you so much
for joining us.
Speaker 1 (34:32):
And that was our.
Speaker 3 (34:33):
Episode of IS and iHeart Women's sports production and partnership
with Deep Blue Sports and Entertainment.
Speaker 1 (34:49):
For more podcasts, listen to the iHeartRadio app, Apple Podcasts,
or wherever you listen to your favorite shows,
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.