Hoax!

Hoax!

Why do so many people believe things that aren’t true? In an era when claims of “fake news” come as natural as breathing, and social media allows lies to spread and multiply like viruses, the question feels more relevant than ever. From the teenage girls who convinced Sir Arthur Conan Doyle that fairies were real in the 19th century to “Balloon boy” in 2009, Hoax! will explore the most audacious and ambitious tricks in history. And along the way, we’ll uncover the reasons people let themselves be fooled, and how we can live our lives and engage with the media with a more critical eye. Co-hosted by Noble Blood’s Dana Schwartz and pop culture writer Lizzie Logan, we’ll bring you stories of pranks and grifts throughout history so big and bold they make us question why we believe what we believe in the first place. **New episodes every other week**

Episodes

December 8, 2025 62 mins

When YouTube was barely a year old, the the site's users were gripped by the slowly unfolding tale of Bree, the sheltered, beautiful 16 year old girl whose parents  kept her locked in her bedroom with no one but the internet and her only friend, Daniel, for company. As Bree's situation grew more dire, she became one of the first online obsessions, paving the way for hundreds of hoaxes to come.

SOURCES
https://www.youtube.co...

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It's the Civil War, and the nation is in deep mourning. William Mumler of Boston has something to help: "spirit photographs" of you and a deceased loved one. Is it a scam, or is technology now capable of traversing the thin line between life and death? Eventually, it will be up to the court to decide. 

Sources:
Special thanks to u/Naturalog on Reddit and Stephen Berkman
'The Apparitionists' by Peter Manseau
https://ww...

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November 10, 2025 48 mins

At the height of the Cold War, a "leaked Top Secret Memo" from inside the government proposed a controversial and radical idea: the worst thing that could happen to humanity was worldwide ... peace.

Sources:
https://www.nytimes.com/1999/01/30/us/l-c-lewin-writer-of-satire-of-government-plot-dies-at-82.html
Ghost of Iron Mountain by Phil Tinline
JFK (1991, O. Stone)
https://hvmag.com/life-style/a-history-of-iron-mountain...

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October 27, 2025 39 mins

The court anatomist returned the King George I with astonishing news: a woman named Mary Toft has been giving birth.... to rabbits. 

Sources: 
https://www.theparisreview.org/blog/2016/07/05/an-extraordinary-delivery-of-rabbits/
https://www.atlasobscura.com/articles/mary-toft-gave-birth-to-rabbits
https://www.gla.ac.uk/myglasgow/library/files/special/exhibns/month/aug2009.html
https://academic.oup.com/hwj/artic...

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October 13, 2025 69 mins

A painting purportedly by Leonardo Da Vinci himself is discovered at a little-known auction house in New Orleans in 2005; a decade later, it fetches the highest price for a work of art ever sold at auction.

Sources:
The Lost Leonardo
Savior For Sale
https://therenaissanceworkshop.com/leonardo-da-vinci/
https://www.mos.org/leonardo/biography.html
https://www.rct.uk/collection/912525/the-drapery-of-a-chest-and-sleeve

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September 29, 2025 34 mins

People traveling through the west by train in the 1800s expected shootouts and danger and cowboys. The citizens of Palisade gave it to them. 

Sources:
"Westward Hoax: The Secret History of Palisade, Nevada," Very Special Episodes.
Fakes, Frauds & Other Malarkey by Kathryn Lindskoog.
"Mark Twain's Nevada Newspaper Hoaxes" Andrew R. Giarrelli.
Mark Twain's writing for the Territorial Enterprise (1851-1865)

See omn...

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September 15, 2025 48 mins

Two bored poets decide to prank their least favorite snobby magazine editor by submitting intentionally bad poetry to his literary journal and watching with mirth as he and his fellows delight in publishing it.

Sources:

https://www.youtube.com/watch?v=9m3bytB5ULw
https://theconversation.com/the-greatest-poet-who-never-lived-ern-malley-at-80-234905
https://www.goodreads.com/review/show/4533011085
https://www.abc.net.au/news...

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September 1, 2025 74 mins

Samuel Ireland was an avid collector, the type of man who boasted and tried to make himself look important. His son, William Henry, just wanted to make his dad proud of him.  

Sources: 
The Boy Who Would Be Shakespeare, by Doug Stewart
Shakespeare and Others by S. Schoenbaum
'The Poet's Hand,' Adam Gopnik, The New Yorker
https://www.britannica.com/biography/William-Henry-Ireland
https://www.npr.org/2010/06/...

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August 18, 2025 69 mins

For a few tense hours in October 2009, the entire world watched as a homemade aircraft purportedly carrying a 6-year-old boy drifted in mid-air on live television. When the balloon landed, there was no boy inside.

Sources: Wife Swap Season 5, Episode 1: “Heene/Martell”
Wife Swap Season 5, Episode 18: “Heene/Silver”

The video that I showed Dana of the YourShakeDown invention: https://www.youtube.com/watch?...

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August 4, 2025 59 mins

In 1917, two young cousins returned from the creek behind their house with thrilling news: they had photographed fairies! Their parents were skeptical, but soon the photos of the "Cottingley Fairies" were circulated, eventually finding a champion in Sir Arthur Conan Doyle.   

Sources:
 ‘Fairies Photographed: An Epoch-Making Event.’ Strand Magazine, 1920
'The Coming of the Fairies' by Arthur Conan Do...

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July 28, 2025 1 min

Hoax! is a new show from Dana Schwartz (Noble Blood) and Lizzie Logan (Vulture, Reductress). Listen to the first episode on August 4th.

See omnystudio.com/listener for privacy information.

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