When Shark Tank Meets Gilmore Girls

Episode Transcript
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Speaker 1 (00:00):
This is How Men Think with brooks Like and Gavin
de Grab and I Hear Radio podcast. Welcome to another
episode of How Men Think. My name is brooks Like,
and I'm so excited about this episode. We have some
amazing guests and I've been researching this gentleman since i
found out he has been coming on the show. This

(00:21):
episode is about entrepreneurship. We are looking to serve our
community of entrepreneurs. So many people in the world right
now and so many people in How Men Think community
are entrepreneurs, including myself having just launched World Playground two
days ago. So we brought on the absolute best mind
in the entrepreneurs space. He is an original shark on

(00:44):
the hit TV show The Shark Tank. He's a creator
of the infomercial and pioneer of as seen on TV industry,
co founding board member of the Entrepreneurs Organization founded in
this man is a legend in the entrepreneur space. He's
launched over five hundred products five billion dollars in global sales,
worked with all kinds of celebrities, the entrepreneurs entrepreneur Mr

(01:07):
Kevin Harrington, my man. Welcome to that great introduction. I
love that gonna hang out with you more often, right, Okay,
I still feel like I didn't even do you justice,
my friend, because like what you've done in the entrepreneurs space,
Like you've launched five products, uh five billion dollars in sales,

(01:27):
Like we can't even wrap our brain around, like the
impact that you've had and how you've pioneered the space,
and you're coming out with a brand new book to
share all of your knowledge with us. Can you tell
us a little bit about your book? Sure? So um,
and thank you for for having me today. I've I
am an entrepreneur and and I go back to my

(01:49):
I've been an entrepreneur for forty forty years, okay, And
so I tell people that they say, well, why, why
and how did you become successful? And there's one single
thing that I can always track to my success, and
it was having some of the best mentors in the world.

(02:10):
And my first my book is called Mentor to Millions,
And it's not about millions of dollars. It's about the
impact that having a good mentor can can bring to you.
It can bring such an exponential uh power to the
table for an entrepreneur. So I had my first mentor

(02:31):
when I was eleven years old, and guess what his
name was, Charlie. It was my father. Okay, so I
joke a little bit about that. But my dad was
a I'm one of six kids, on the fourth of six.
My dad was a bartender. And one day he said, Kevin,
he said, I'm not going to be a bartender in
my whole life. I've saved up enough money. I'm opening

(02:51):
Harrington's Irish pub and you're you're eleven. I want you
to come on in. And I was bar backing and
bus boy and serving and cleaning aables. And but he
did more than that. He taught me the books, the records,
the inner workings, the hiring, the the cheating, and like
one day I'm in the back washing dishes and he's like, hey,

(03:12):
the beer truck guys here, he's delivering caves of beer.
I gotta go out front, count how many caves we
get today? And he bring two CAGs in to put
him in the walk in. Take two empties, two more.
I'm counting two, four or six. My dad comes walking
through the kitchen and the guy's going back to the
truck and he says, where are you going with those?
And he says, I'm taking two empties to the truck,
and he said, well, let me see. He lifts the

(03:33):
top one. It's empty, the bottom one is full. He's
bringing two full ones in, taking a full one and
an empty back to the to his truck, stealing, Like, Dad,
why is he stealing from us? And he's like, this
is life, son, this is the business. You gotta be
on your toes. So I learned this stuff when I

(03:53):
was eleven years old. And then I said to my dad,
but when do I get to make some money? And
he said, you gotta start your own business. He coached me,
mentored me. I started a driveway sealing business in Cincinnati,
Ohio when I was fifteen years old. And that was
I mean, okay, that was in nine, in the early seventies.
I'm gonna be sixty four in October. So I'm an

(04:15):
old entrepreneur now, okay, So I kind of dating myself. Yeah,
why is entrepreneurs so? Um? So I was ceiling driveways
and then I realized what was he mentoring me? When
I got to college? He said, you want a six
or the fourth? He said, the kid, the sisters that
are older, they got their college paid for. But you

(04:36):
are an entrepreneur, you can pay for your own college.
So yeah, I started. I have a full time business though.
So my senior year going into college, I started heating
and air conditioning company, and I bought leads from the
courthouse with new homeowner transactions, and we'd call the new homeowners,
go give him a free furnace cleaning. And now we

(04:56):
had new customers, and we built a five million dollar
business in in in a couple of years back in
the seventies and in the heating and air business. But
one day I'm watching television and UM and and and
I just ordered cable TV. This was early eighties now,
and so I got I remember the first days of cable.

(05:18):
I got HBO, movie, CNN News, ESPN, twenty four hours
of sports. I get to the thirtieth channel and it
was the Discovery Channel and there was nothing on. So
I called the cable company. I said, well, I love
the twenty nine channels i'm getting, but I'm paying for
thirty channels. And they said, you're getting thirty. It's just
it's only an eighteen hour a day channel. That channel thirty.

(05:42):
They don't have enough money for twenty four hours. It's
a new channel. So I said, well, wait, you mean
six hours a day is nothing and they said, yeah,
pretty much. We're just gonna put bars on the screen.
So I said, but what if I have something that
I can put on there that would make you some money?
And they said, come on in and talk to us.

(06:02):
So I started finding products and and and one thing
led to the next. I was doing knife sets that
I was doing UM Jack Lane, Juicer's and Tony Little
Fitness and George Forman and all these kind of crazy
things that you see on late night television in the
old days. I was the creator of the infomercial and

(06:24):
then UM I owned As Seen on TV inc as
CNA TV dot Com, had thousands of products, and the
next evolution of that was taking it into the global marketplace.
So we took everything we did here. We went to Europe,
dubbed it into the foreign languages, went to Asia, went
to Latin America, went to the Middle East, and so

(06:45):
we were running hundreds of products in over a hundred countries,
went public on the New York Stock Exchange. And I
had mentors along the way to help me build that business.
That's amazing. Just like hearing that story, how you saw
an opportunity and created something. You're like, Oh, this is
a little window where I can actually be proactive with something.

(07:07):
I see an opportunity, I'm gonna make it happen. I
hope that inspires our community to keep their eyes out
to just observe and see where opportunities, especially now with
the world changed so much, where opportunities are falling. Um,
you said you had mentors in the book is called
literally mentors in millions? Right? Yeah? Can you explain why

(07:28):
that is so important? Why that was so paramount to
you in your success, Because the more I talked to
successful business people, the more I hear the word mentor.
So here, so one thing that I missed during the
growth of the company. We when we we didn't just
go straight to five million. We were fifty five zero
million in sales. We flatlined. And the reason being, so

(07:52):
I I sitting there with the successful business. I had
forty thousand orders from customers, but I had no inventory.
And so to get the inventory, they the factory said, Okay,
you send me the money for the forty thousand. Today,
we'll go by the row materials, make it, put it

(08:12):
on a boat. Take six weeks to get to you,
it'll be ninety days you'll have the inventory. I'm like, no,
I've got the orders right now. I can't wait ninety days.
I'm gonna lose them all. So the guy said, we'll
go to a bank and get some letters of credit,
gets some financing. Well I did, and every bank laughed
at me. They said, you know, you know you don't
have any assets. We're I said, well, we'll put up

(08:34):
the inventory as for security. They said, what are we
gonna do with the inventory if you close the business?
So I went seeking for a financial mentor. And so
I can talk about how do you get a mentor
after this? But because I reached out to some people
and I'll talk about it in a second, to get

(08:56):
the right mentor. And I got a former bank president
that was retired who was still looking to keep a
little juice going into this day to day life. Right.
So I met with him and I showed him my business,
my orders. He was he was just blown away. It's
like Kevin. He said, how much money are you raising?
I said, I need three million dollars. He said, I'll

(09:17):
tell you what. This is the deal. I'm gonna mentor
you to raise three million I'm gonna get to three million,
probably from one of the five banks that turns you down,
he said. But I'm not gonna charge you a dime.
It's gonna take me ninety days because i've gotta get
your company cleaned up, your agreements in place. I gotta
walk in with a big file of documentation, and and

(09:39):
in ninety days, I'm gonna get you that money, and
then you're gonna want to sit down with me and
see if there's something you can do with me long term.
Because there's no charge for the three million. I promise
you it's gonna happen. And little did I know, but
it was a little short of ninety days. This guy
got me the money. We went from fifty million million

(10:03):
with that capital. We we ended up getting some other
lines of credit along the way. We got a ten
million dollar line at Chemical Bank. But once I learned
how to do it, it's it's how do you communicate
with the banks? Right? It's you know, I was a
marketing guy. I knew how to sell Tony Little Gazelles
and jack Elaine Juicer's, but I didn't know how to

(10:24):
walk into a bank and get a three million dollar
line of credit. But now I did, and now I
had a dream team to help me do that. Wow. Amazing.
So let's talk about how people can go about finding
that mentor because what I received a lot and you
probably receive a lot of this is people reach outing,
reaching out to you, wanting from you, wanting from you,

(10:45):
Hey can I They always say they can I pick
your brain? Can I pick your brain? I'm like, picking
my brain doesn't sound like fun, Like, like, my time
is valuable. I can't give to everybody. Um, But then
when people reach out and be like, hey, I love
what you're doing. I'd love to like to shadow you
for a day, you know that way? They they're like,
I don't want anything from you. It's it's not like

(11:06):
costing me anything. My my ears totally like and my
eyes go to that person and I feel invested in
that person. So whenever I reach out to somebody in
a mentor position, I always reach out and how can
I give to this person knowing I'm going to benefit
just being in the same room as then, But um,
how would you encourage people to reach out to a mentor,

(11:26):
to find a mentor to help grow there? So I'll
tell you the formula that I used um and and
this was way back and this is the exact thing
that I did when I got the finance mentor. So,
so think about this, You're I was in business, and
I was in the scene a TV business. I've got
accountants I'm writing checks to every every month. I've got

(11:48):
lawyers that are helping me. I've got phone centers, I've
got media centers, I've got i'm buying media I'm having
I've got the film and centers. Now I'm writing checks
all of these people. So think about you know, do
you trust those folks? Well, hey, you're in business with
those people. So I read, I say, who do you? Right?

(12:09):
Chext to is the first place to go to to think, hey,
mr accountant, you've been helping do my taxes and my
accounting for the last five years. I need a mentor
in this area. I need this or I need that.
Oh wow, let me look around. I mean just the
other day I called my accountant asking for some help
on a particular matter, and within within an hour, we

(12:32):
had three alternatives for me. Right, and so, I mean,
it's what what what what happened here? Was I told
folks were flatlined. We want to pan x our business
and if I get the right mentor your your business
with us is gonna be a lot better. I'm gonna
be buying more media, I'm gonna be fulfilling more products,

(12:54):
more accounting, more legal. So they had a vested interest
in helping me get to the right people. So every
everybody was willing to help me find some people they
weren't all I mean I find I did get the
right one from one of my connections. Sometimes you know,
things don't happen, but this is that's step one. Who
do you write checks too? And who is in your

(13:16):
inner circle of friends and people and influence that you
can rely on to give you some good advice? Right,
And let's put it this way, a lawyer and account
they have a professional fiduciary responsibility to help you also, right.
So so that's step one. But secondly, I've been very
powerful you mentioned earlier. I was one of the co

(13:38):
founders of e O now entrepreneurs Organization. When you join EO,
we give you a mentor group that that is going
to be your mentor group that you meet with every
single month. And so that's part of joining EO. So
that because I knew how powerful mentors could be in business.

(14:00):
We wanted that to be part of the structure of
e O that when you join you get mentored also.
So you know, what what organizations do you belong to?
Do you belong to the Chamber of Commerce? Do you
belong to the Entrepreneurs Organization? Do you belong Have you
heard of Joe Joe Polish's Genius Network or any of
those kind of groups. You know, there's a there's another

(14:21):
one called board of Advisors. You know, I belonged to
some professional associations that allow me also network with some
amazing people and get some some great advice. Because I
will tell you this, I was seeking a very high
level mentor about ten years ago and I and I

(14:41):
got to Richard Branson and um, and I was like,
your kid, me, you really can connect me into Richard
Branson one of my one of my association people peers,
and they said absolutely, And he's not even going to
charge anything. You're gonna go down to neck Care Island.

(15:01):
He's gonna sit with you and you're gonna you'll have
some fun while you're there too, because you're gonna get
some one on one mentoring from Richard Branson. And so
I said, Wow. I said, I'm gonna make a donation
to charity because I want to be all in right
and make a long story short. I spent three days
a neck ryla with Richard Branson, so um and boy

(15:22):
he I don't think we have time to day to
get into it right. It's I've had zig Ziggler was
a mentor to me. Richard Branson. Go for the gusto, man,
go get the biggest and the best that you can get.
Don't be afraid. I mean, I'll tell you the toughest
mentors to get our sharks because they're getting so inundated
because they're on TV, right. I mean. I reached out

(15:45):
to Robert Hurchevik the other day. Robert, I know, you know,
do you know Robert, he's a super guy. I went
to his wedding and he's got twins now, and I
reached out to him and he said, Kevin said said, man,
he said, it's so tough for me to invest in product.
I wasn't asking him to invest anything, but we're just

(16:07):
catching up and he's like, I'm I'm really focused. He's
in the security, high tech security business, and so he's like,
I just don't get time for the for products as
much as I used to when I first when he
first started shark tags. These guys get so. I mean,
do you think Mark Cuban's got a full inbox? You know?
You know, like Mark gets back to me, but he's like, Kevin,

(16:29):
I'm so busy. I know you're busy, Go do it man.
I love that show Man. That show is so valuable.
The amount of that show has provided and just also
inspiration and it can do attitude and that. Uh it's
the American dream, right, It's the American you can create
the life that you want. It's literally that show. So
that show is amazing. Um, we're gonna bring another guest
on here shortly, but I want to get like three

(16:51):
top tips that you have for today's entrepreneurs and for
myself included, who just launched a new business two days ago.
What do you see with the current climate right now that, um,
that are opportunities for entrepreneurs were things to look out for? Great? Okay,
So first of all, um, when COVID first hit, a
lot of people put their head in the sand. I
mean for two days. I was shocked when I first

(17:12):
realized what was happening to the world and um, but
so thirty million people got unemployed. And what are these
people doing. They're they're at home, So what are they
doing at home? They're going on their TVs, They're going
on their computers. The usage levels of television and the
Internet was spiking tremendously during the last six months. At

(17:35):
the same time, the advertiser levels was plummeting, because you
didn't If you're a restaurant and you're closed, you're not advertising.
If you're a concert promoter and you're not doing concerts,
you're not advertising. So this window of opportunity is still here,
but it's called customer acquisition focus. And what I did

(17:56):
when this was happening, that viewerships are spiking the advertisers
are dropping. I was able to take campaigns that we
were paying eighteen bucks to acquire a customer, drop it
to five bucks off because the media was so cheap.
And my buddy Karl Dickler that did a beach body.

(18:18):
He was pounding the airwaves eight thousand dollars worth of
free program all of it for free. Why, customer acquisition
is what everybody that was smartness focusing on. So anybody
that's an entrepreneur tune up your your direct to the
consumer business, your e commerce business, your customer acquisition cost activities,

(18:44):
whether it's Facebook, Instagram, wherever you're getting your customers, television,
focus on getting lower customer acquisition costs. That's number one.
Um number two, it goes back to mentoring. I say,
surround yourself with a good team of mentors of people,
and you don't have to pay all these people either.

(19:06):
I mean sometimes a mentor might have to get paid,
or you might have to make a little donation or something.
But like I'm a marketing guy, I'm I'm a sales guy.
I'm not at I knew nothing about digital and Facebook.
I was as seen on TV. What did I do
when you know? I went, I don't have you ever
heard of Russell Brunson, the click funnel guy ten years

(19:28):
ago before he ever created click funnels? Who did I
reach out to Russell Brunson? He was the digital guru?
I said, Russell, I need some mentoring. And we sat
down and he mentored me and he said, you're doing
it all wrong. You're doing this wrong, you're doing that wrong.
So what did I do? I've wrought on a team
of young digital experts. We sold as seen a TV Inc.

(19:50):
I sold as seen a TV dot com and I
focused on digital. And I did this years ago because
I knew this was what was coming. So the dream
team of experts is gonna make it happen for you.
And the third thing that I'm gonna tell you that
you should do is when when COVID hit, so many
people said, oh geez, I'm out of I don't have

(20:12):
any money, and now I'm out of business and I'm
really in trouble. So you know, I say, get you know,
now is the time to go put some money in
the coffers to build your business, Go raise some capital.
And there's all time better than right now if you've
got a good business and a good presentation, because you

(20:32):
can have the greatest you know, I can have forty
tho orders, but if I don't have cash to fulfill them,
about a business, right, So get that cash, Go get
some money. I invested in a crowd of equity crowdfunding
company for example, company called Republic. We've done a hundred
and seventy five equity crowd fundings and we're raising half

(20:56):
a million. A million. Now we're able to raise even more.
But I'm raising money like crazy for dozens and dozens
and dozens of companies that needed it. I mean, I
don't need capital myself. I've been successful in weather the
storms over the years and taking chips off the table
from the deals that I've been involved with. But if
you're an entrepreneur, you got you know, focus on customer acquisition,

(21:21):
get the dream team, and raise some capital with that
dream with the dream team's resumes amazing. Howful for our
community to listen to UM and we have we're joining
us right now, Kevin. We have an entrepreneur joining us
right now. He's an accomplished actor, he's a former professional
baseball pitcher, and he's an aspiring coffee entrepreneur. Actually is

(21:44):
a coffee entrepreneur. We have Mr Scott Patterson with a Scott,
what's up? Brother? How you doing Brooks? Nice to meet
you and thanks for having me on. Hi Kevin, Thank Scott,
how are you doing? Nice to meet you? Uh uh?
The brave sign me traded me of the Yankees, and
then it was all over after that, A little bit,
a little look, a little bit, uh, a little bit

(22:07):
with the Rangers, and then a little bit with the Dodgers,
and it was kind of all over. I got, I
got a lot of I got a lot of bus
rides in the South. My mom wanted me to be
a professional baseball player because she wanted to sit in
the sun to watch me play, not sit inside a
cold drink. So wow, uh yeah, just anyway, my mom

(22:30):
always advocated for me to be a baseball player. But Scott,
welcome to the show. Brother Peter taking time. Uh, we're
speaking with Kevin who has just a vast and ungngodly
amount of entrepreneurship insight as an entrepreneur yourself with Scotty
P's Big Mug Coffee. Do you have any questions for
the Entrepreneur Group, Mr Kevin Harrington, Um, right now, anything

(22:51):
that can help your business or anything that you've learned
or see happening going through COVID right now. You know,
one of Kevin, one of the opportunities that I see
in with what's going on now is what we're doing
as the company. And we're small. We we've were two
and a half years old and we're still pretty small. UM,
very small staff, very hard working. But we're reaching out

(23:13):
to other businesses who are struggling and we're partnering with
them uh in a gift box kind of a model,
so that their products can go on our gift box
and we can sell through our site because our s
c O is pretty good, our social media is pretty strong,
about half a million social media followers. So we want

(23:35):
to we want to help smaller companies that I mean,
so many are going under right now, and so many
are UM are struggling, and we want to help keep
them feeding their families and keep them sort of online
and keeping them going a little bit. Uh because because
we have the bandwidth to do with the idea to
do it. So the model is working, and we're so

(23:57):
busy right now that we're having to bring on more
staff just to manage all of just the con the contractual,
just the paperwork that goes involved. And I'm sure you
understand what I'm talking N d A s and contracts
and all that kind of stuff. UM. Do you see,
you know there's a point at which you have to
take a breather, uh and and not take on so

(24:19):
many companies. Um. And we're trying to keep it close
to the coffee so it makes sense right, UM. How
when do you know when expansion becomes UM a liability?
When when it's when it's actually hurting the company. That's
that's the one. We're facing. So many emails and so

(24:41):
many opportunities, but we don't want to hurt the overall
business and then kind of ruin the entire model. How
what's what's the tipping point? What are the warning signs? Yeah,
I mean it's a good question. You know, it's it's
kind of difficult without having a little more detail. But um,
you know, the one thing I want to say is

(25:01):
because so many people when they asked me what should
I do? I think moving in a very good direction.
Because one of the one of the powerful things that
has been present in my world and is a direction
that I'm heading in um and have been, is things
that involved continuity, right, And you're in the business of continuity.

(25:24):
So so for example, I did Tony Little's uh AB isolator,
I did Tony Little's gazelle. I did Jack Laine's juicer.
What didn't people need a second one? They didn't need
a second gazelle, they didn't need a second juicer. But
Gregreaker did proactive because the average customer ordered that eight

(25:45):
or nine times continuity, So you're focused in the continuity arena.
What what I would say, you should pay very close
attention to you. Are you shipping out a monthly box? Uh,
it's it's well, we're either doing one off people that
are able to fulfill on a daily basis, or we're

(26:06):
doing a seasonal box so it's four times a year. Yeah,
So I would I would pay close attention to the
the uh, the the continuity, the drop offs, and and
and also of what products are creating the great buzz
for you because people I've been there, there's lots of

(26:28):
companies that have been in the box business over the years. UM.
I love to tell the story of bark Box, and
so I'm gonna give you one good uh, one good
tip here for uh that bark Box used unbelievably successful Okay,
bark Box, they didn't go out and spend a bunch
of money on TV like I was the has Seen

(26:50):
a TV guy. What they did was they had the
people that were getting the boxes tape videos while they
were opening the boxes with their dogs present, and so
open the box and take a video the dog was
jumping up and down and chewing on that new bone
or whatever it was. And then they'd send that video

(27:11):
to their followers. So this propelled the continuity and the
re orders, and they ended up with over a quarter
of a million of these videos out in the marketplace.
So I'm gonna encourage you to go down that path
and focus on getting those reorders, because that that is

(27:31):
the key in terms of you know, the the too
much stuff going on sometimes that happens as an entrepreneur,
and you just have to kind of do as much
as you can at the highest level, delegate the dog
work to other people so that you don't get too
consumed on the small details of the things that are

(27:55):
happening there. You've gotta keep a clear head at the
top end, so you know, legate I brought in all
internal and people in the beginning and built my business.
I built my own fulfillment center, built my own phone center,
my own customer service center. We found we could do
it transactionally better by using third partners. So how how

(28:19):
long did it if I could have a follow up?
Brooks um, that's where we're uh, We're targeting our own fulfillment,
our own uniform box, our own standards, our own facility.
How long did that take you to establish? And I
don't know if you want to give me a number
or not. But what was the cost associated with getting
your own facility and your own filment I don't even remember.

(28:42):
I have to go back and ask some of my people.
But it took it. It took us. We we did
lots of evaluations before we ended up building some of
our own things. But it was six months to a
year process in putting all that together. I think we
could maybe we could do a follow up session offline
another times. We're running out of time now, but you've

(29:05):
got a great business, and UH love to see if
I can help you. Where where you base, Scott? I'm
I'm in Los Angeles, Los Angeles? Okay, I'm seeing Pete, Florida.
So it's a little a little bit of a drive.
But maybe figure it out. Okay, I'll do it. Hey, buddy,
good luck right after this. Okay, And I appreciate your
time so much. I know we gotta let you go.
Where can people get the book Mentor to Millions? Okay,

(29:28):
thanks Brooks. Mentor two millions. It's an eighteen dollar book,
but you get a thirty day free mentoring program with
myself and my co author Mark Tim. It's very and
we put together amazing content videos, but it's also live
mentoring that we're gonna be doing virtual events for a
thirty day period, so you're not gonna want to miss it.

(29:50):
Eighteen bucks. Go to Kevin mentor dot com and it's
it's it's definitely worth it. There's a thousand dollars worth
of good we give you when you buy an eighteen
dollar book. So I say, but wait, there's more, and
there is so um brooks being with you, buddy than

(30:11):
hang out with you. I'm definitely gonna pick up that
book because there's so much value in it for me,
especially being h I've been an entrepreneur a couple of times,
but I definitely want to all right, being here, Kevin
be well, thank you buddy, right YouTube, Stay safe, stay healthy,
it's got to be lucky to take care. Great man,
great man, Thanks go my man. Wow, tell us a

(30:39):
little bit, give us a quick we have another guest.
We have another entrepreneur. You're sticking with us this whole
hour here right to yeah yeahtual co hosting privileges that
means you get a special like sheriff's badge. My man,
you know, I I'm doing my I'm actually doing my
own podcast uh, in the next couple of months on
my heart. So we were all excited about that. Um,

(31:02):
what's your podcast gonna Do you have the name of it,
do you have the topic of it? What's it gonna be?
We we get we just sort of have a working title.
But it's going to deal with small businesses and maybe
some celebrities with their side hustles, UM, and they can
come on and talk about that, we can promote their businesses.
And I think there's going to be somewhat of a
Gilmore Girls elements since that, Um, you know, that's that's

(31:25):
one of the things that people want to talk about
and want to engage about. We're gonna have I think
a portion of each podcast dedicated to that as well.
But it's gonna be it's gonna be a little bit
of Gilmore a little more a small business entrepreneurship and
having real small business CEOs on the on the show
and talking about their issues and trying to help people out.

(31:48):
Perfect that, buddy, you just tied up our next guest.
That's a perfect Yeah, we have a small business entrepreneur
um with us. We have Carrie Richards with us, who's
the founder of richer Is Grass fed. It's like Omaha steaks,
but healthier, smaller scale. She is changing the meat industry. There.

(32:08):
Number one product is ground beef. Carry. Are you with us?
I am Hi? How are you hi? Carry? I'm excellence
carry meat Scott's got me Ry. Hello, nice to meet you.
Thank you so much for having me. Carrie, Welcome to
the show. I'm so excited to hear about about grass fed, Um,

(32:30):
about Richard's grass Fed. What you're doing? Can you please
tell us a little bit about your small business? Yes,
of course. So. Richard's grass Fed Beef is the name
of our company. Richards is my last name. We started
it with my brother and sister and I in two
thousand twelve. It was real scrappy. We were selling whole
in half beeves from our family ranch, you know, some

(32:52):
meats and book club and um, you know, built it
into a legit company. We now sell to grocery stores. Um.
We sell to mostly like the kind of smaller grocery
stores that have meat counters. We recently started selling online.
And with the pandemic that blew up because people were, um,

(33:14):
you know, buying meat at a crazy rate. Your business
is taken off and during COVID yeah, you know, I'd
ever thought about being an essential business until this all happened.
To be honest, I'm like, oh, yeah, food is essential. UM.
So it was. It's been in a crazy roller coaster. UM.

(33:34):
Like I said, I started it with my brother and
sister and I. We recently took on another partner. It
was our sales guy that we hired from day one,
so he's now UM a partial owner with us, which
is really exciting. UM. And I run my family ranch
UM as well as the beef company with my siblings,
and we are up in Oregon House, California. No one's

(33:56):
heard of it. It's okay, UM, but yeah, we moved
up here from Oakland, California in two thousands sixteen, and
UM happy to be up here during the crazy times.
What I love about both of you guys, UM, Carrie
and Scott. I love that both of your sort of
the fabric of your d R DNA, of your company's

(34:17):
UM has been interlaced with family because years was years
was inspired by drinking coffee with your mom. Correct. Yeah, yeah,
I you know, I'd come to the not the end
of a long career, but I'd come to the end
of Gilmore girls for sure, and maybe needed a break
from acting. And it was about two thousand and sixteen

(34:40):
and we were doing the revival, and I just thought,
I like being an independent contractor, and I know you
know how that feels. Those are renewable option years. On
the other side, you have no control. I'd like to
own something, build something. I have a young son at
the time when I started, his three years OLDI six.
Now I started kind of late, but I wanted my
son to see me build something, and how do I

(35:02):
connect that? So that's connected the family. And I thought,
you know, I've already been marketed globally for sixteen years
up to that point as a coffee uh a coffee guy.
Uh So a lot of the the money had been
spent on marketing and promotion. And I just thought, and
I loved coffee so much, and I'm interested in I'm
as interested in coffee as I am in wine. They're

(35:24):
very similar. There's similar complexities and layers and notes and
that kind of thing. And it's it's a pretty easy
business to enter. Oh you know, I started it and
got some good pr and um, you know, it really
did start with my mom. Uh she was the really
the only you know, I had a I had a dad,

(35:45):
but he was traveling so much. It was really my
mom that was paying attention and could pay attention. And uh,
when I was growing up, everybody wanted to be older.
We you know, I was twelve years old, and I
wanted to be twice very quickly. You know, we aspire
to act older and be older. And so I started
drinking coffee with her, the freeze, dried crystals and all
of the great a lot of great memories I have

(36:08):
with her, and the advice she gave me about how
to approach life and certain situations. It came over a
cup of coffee. So I just thought it was a
natural thing. And that Artemis Archer from Greek mythology is
represents her Um the protector, because she was always so
protective of all of my friends and all of her kids.
And she was five ft two and tough as now.

(36:29):
You didn't cross her, man, you just didn't do it. Um.
And she got up every day and went to work.
And even when I was in a position to help
her out financially, she had too much pride. She said, Son,
as long as my legs can walk me to the
train station, and I can go into the city and work.
I'm gonna do it. Please don't take offense, but I
pay my own bills. And she had great pride in

(36:51):
that until the day she couldn't do it anymore. Um.
So that's in my d n A and I and
I love this company. I love to work. Yeah. Carry
I imagine your dad, because your dad was you grew
up on the on the ranch. I imagine you haven't
had that same kind of work ethic that scott mom,
Scott's mom had, Yeah he Um. He moved up here

(37:14):
shortly after my parents separated. I spent this was kind
of dad's house, the ranch. So um. It was always
such a different world than in the city because I
grew I went to school in Sacramento, but then I'd
spend time up here a lot of time, and so
it was just so different and it was something that
was so special to my brother or sister and I

(37:37):
and um. You know, as we all get older and
we hit our twenties, and all of a sudden, you know,
things aren't working as good anymore. I started to get
into health and reading about what I could eat, and
I was like, wait a minute. I grew a grass
fed beef, Like, why am I selling it to other people?
Why shouldn't I sell it myself? So yeah, so it's
been so there's a lot of work on a ranch.

(37:59):
It just kind of never ends. Um, But it's it's
so nice to like have something tangible that you can
like go out and look at your land and see
that it's improving and the healthy animals. It's just really cool.
So I have a question for you, Kerry, Um, what
is the benefit of ordering meat from a company like
Richards Richard's grass fed beef versus like going to the

(38:20):
grocery store, right, Like, how do we know the meat?
How does a customer know that the meat is safe
when it gets everyone? Yeah, your package, what's the price
of it? Is incorrectly Like any information that you can
give our listeners about how they could get their Richard's
grass fed beat of course, Like, I'm glad you brought
up safety because that's come up a lot lately obviously

(38:43):
during these times. So we use all U s d
A facilities. Um. The reason why we started this company
is because we wanted to know where our food was
coming from, and that was becoming a big trend and
a big issue, and so we built custom built a
tracking system so we know exactly where every animal came
from and where they were delivered. UM, so we know

(39:06):
exactly what animal came from where, from what ranch, and
went to whatever restaurant or person's home. So we are
really obsessed with tracking and transparency because that was what
was important to us. UM. And then as far as
grazing goes, when I moved up here, I kind of
like dove into the deep end of the pool. I

(39:26):
was like, I got this, and apparently there's a lot
to learn. So we we now do a holistic grazing
which actually focuses on soil health and if done right,
can sequest your carbon And so we're really excited about
our new certification and we're one of the only people
in the West Coast that I have it. I love

(39:48):
the word that you said, transparency as a sum As
a business owner, I just launched a new business called
World Playground two days ago, which is like an adventure
and impact congrats, fun thing. Yeah, so I'm an nauch
as well. UM, But one thing I want to focus
on a lot in my community is transparency, just like
sourcing my life and being totally transparent with my community.

(40:10):
There's so much peace in it, and you're so proud.
He's like, I have nothing to hide. I don't have
to defend anything. This is it. I'm trying to do
the best I can for you. And here's all my cards,
here's all you see everything. So I love that word
that you said. I can't wait to try it out.
What what's the number one product? What's your hero product?
What should I throw on the grill? Okay, throwing on

(40:31):
the grill ribbis every time. But honestly, a lot of
families buy our beef hamburger and patties. Everybody loves them.
They're ready to go. And we just launched bone broth,
so yeah, we're really excited about that one. We get
that request a ton so and then we have like
fifteen other cuts online that are available, all ready to go,

(40:54):
ready to rock. Um. We don't sell a lot down
in Um, I think you guys are in southern California,
but we are at a couple of places and um,
I think farm Shop is one of them. And yeah,
and so the best way to get it is online
Richard's grass Fed Beef dot com. And we are constantly

(41:14):
restocking because we have learned now that you know, like
the media can really influence people's buying, so we gotta
pay attention. I'm glad you business is doing really well, Carrie.
Thank you for us. Richard's grass Fed Beef dot Com
will definitely be picking up beef from you. Guys. I
wish you the best of luck and I love what

(41:35):
you're doing. I love your mission, I love your transparency
and the health component that you're bringing to the world.
Thank you so much. Carry wish you all the best. Awesome,
thank you so much. You're welcome. Thank you, good luck, Carrie.
Thank you so good to meet you, Scott. It's so

(41:57):
fun to meet other entrepreneurs. Hey just to like, like,
like Carrie just had a big smile on, like, everybody
is so passionate about their business. You're passionate about your coffee.
I love meeting other entrepreneurs. Yeah, I'm I'm hungry right
now after talking to her, right, I'd like to get

(42:17):
a burger going. Okay, we have buddy. We have another
special guest, another entrepreneur, and she's a friend of mine.
She's my buddy, Megan King Edmonds. Welcome to the show.
Hi bro, it's good. How are you doing. Good to
see you. Yeah, it's great to see you, girl. I
miss your face. I missed seeing you. Um Megan meet Scott.

(42:41):
Scott's on with us and Scott meet Megan. Megan, Um Megan,
I miss So Megan is on another I heart podcast
And a lot of times we would record right after
each other. We'd record right before you guys or whatever.
And I've been on your podcast. No I haven't. Have
I been on your podcast? Well? Yeah, because right when
we when you're announcing intimate knowledge, you helped kind of

(43:02):
like do the intro and everything. So you have been
on it? Yeah? How did How would you ever forget that? Bro? Right,
I'd come on it anytime. I love I love you ladies,
you ladies, or I learned so much every time I'm
in a room with you guys. So anyway, I'm sorry
I missed you in Utah. I know we just missed
each other in Utah. Next time, I want to talk
about Uncharted. So yes, tell us so your boyfriend, Christen

(43:27):
Shop just a devilishly handsome dude. Thank you. I agree.
As a as a founder of Uncharted Supply Company, can
you tell us a little bit about Uncharted? Yeah, So Christian.
Christian would be here right now, except that he's actually
in the middle of the Alaskan bush up in northern Alaska,

(43:47):
literally the middle of nowhere. He's texting me from a
satellite phone when there's not too many clouds to send
his his text through. What's that? Where was my invite? Megan?
I mean he probably he probably would have taken you
with him if he's I think he's UM he's kind
of craving a human connection right now. But even though

(44:10):
he is with a couple of people. But yeah, so
otherwise he would be here, but he's literally off the grids.
It's kind of crazy. So he found it uncharted UM
almost four years ago because he UM just saw a
need for people to be prepared in an emergency situation,
and then he took that a step further and to

(44:31):
be prepared in everyday situations as well. So he created
a kitch that is UM a one shop stop for
anything that you would need in any kind of emergency
situation or UM just daily preparedness for your family. And
it's called the seventy two Hour Survival Kit. That's what
it is, right yeah, So, and charged has several different products.

(44:56):
UM the bread and butter product is the seventy two
would is um the kit that I'm I'm explaining to
you the emergency preparedness kit. So that's gonna make sure
that you are set for seventy two hours of survival
if anything were to happen. Um, that would be amazing
because you see how many storms go on in the world,

(45:16):
like the wildfires in California. UM, I think people have
a lost sense of like comfort. You know, most of
our lives have actually been very comfortable, but there's a
lot of like just overnight the storm could come, anything
like that can come and to happen like that. To
have something just in the house where like, Okay, I

(45:38):
know I've got first aid, I know I've got some
blankets from water bottle anything like that. What can you
explain what is in this pack for people that yeah, yeah,
absolutely so. UM so you so in this in this
particular kit, the seventy two, you're gonna have everything from warmth,
which is going to be UM, an emergency blanket, you know,

(46:00):
kind of like one of those miler blankets that you
see winners after a marathon. UM, you're gonna have an
emergency tent that will fit to UM adults side by side,
and that tent is actually reversible, so you can keep
in or push heat out. UM. Yeah, totally amazing. UM
A water filter so that UM not only you're you

(46:25):
should and in a water bottle. You should fill up
your water bottle immediately when you get the kits, so
that even if it's old water from your tap, you
can filter it with your water filter. And the water
filter lasts forever and ever never. Christian, I just used
it on on a big hike and we got some
water out of a waterfall because we ran out of water.
Could you go, I love it? I know right like
I'm I'm so adoorsy now. UM. There's UM hats and gloves,

(46:51):
UM first aid kit, UM, a flashlight that runs on
a crank also crank ray video so you don't need
any type of UM battery or electricity. And also the
crank radio will has a USB port so you can
charge yourself phone UM, just by you know, cranking it up.

(47:15):
And then it all comes and so those are some
of the key items. There's many, many more and then
it all comes in a backpack. This backpack is so
cool because it can float, so you can literally fold
it up kind of like blow it up like kind
of like you know what, wafted in the air, like
you would with your laundry. So get some air in

(47:37):
there and then fold it up and then and clip
it together, buckle it together, and it will float. And
it's yeah, it's it's a lifesaver in and of itself.
So you can take out the inner pack, put it
somewhere in your house, in your car, store it, and
then use the backpack. And if you're ever in an
emergency situation while you're hiking or running around or anything,

(48:00):
you have the ability to, yeah, save yourself in your
you know, you know what it means. It sounds amazing,
They look amazing, and it sounds amazing. I think it's
missing one thing though. Some people in that emergency might
just like a nice little cup of Scotty PA's big
mug coffee. I am right, So I'm with you there, Brooks.

(48:27):
And that is why there was a little bit of
extra space to personalize it. So yeah, put in or
diapers or coffee or wine. Oh that a girl? That
a girl, um Megan. People can find it an uncharted
supply code dot com right on the internet. That's right,
you got it. Yeah, you can find it um uncharted

(48:49):
supply code dot com or on Instagram. And yeah, and
also if anybody wants a special discount code, just private
message uncharted supply cow and um, I will be happy
to share it and um I can, and Brooks, I'll
let you know too. I don't want to just give
it away so easily, but yeah, we'll talk about it. Yeah,

(49:12):
my buddy, I appreciate you. Um and check out into
mychnology here Megan and her gas everything in the female mind.
It's the how many things podcasts for female and there's
so much more involved in were Um So Megan, I
miss your faith, uh said hi uh and we'll see
you girl, all right, thanks for Let's talk to you soon, right, Okay,

(49:35):
we have another entrepreneur on the show with us again. UM, Scott,
I love this. I just love hearing people's stories. I
love how like you're using coffee to serve the mission
down there. Um, and you pull on other entrepreneurs like
Megan and uncharted into it. Um. And we have another entrepreneur.
Lauren and Nick Rivard are the founders of the Picnic

(49:58):
Collective and they are with the US right now. And
I just gotta say, guys, I am stunned and blown
away and I'm planning. I love picnics. I I saw
your website. You guys have to look at their website,
look at the Picnic Collective dot com and just see
these images of the picnics that you guys put on. Instantly,
I'm like, I'm planning a picnic for this week. It

(50:20):
makes you want to go to the beach, right. Oh,
it's their beautiful you create. It's like an emotion you create.
It's not even a picnic, it's an emotion you create.
Can you tell us a little bit about the Picnic Collective? Well,
thank you so much for that. That's so kind. Um. So, yeah,
we started from super humble beginnings. We saw a huge

(50:41):
gap in the market for these amazing outdoor experiences that
nobody was really putting on. To do something like this,
you would really need to hire an event planner, a florists,
our rental company, all of these different components you would
really need to bring together, and we just wanted to
make it super easy for our clients to have this
type of unique experience. Yeah, you get everything under one house, right,

(51:05):
you guys. You guys do food as well, yeah, picnic food.
So it's like cheeseboards, fruit crackers, and then like a
little dessert and some sparkling water, some bread, simple things
that are that you would want to have at the beach,
Like you don't want to have pizza at the beach?
Classic picnic? Yeah? Well how long did you guys have
this idea before? You're like you probably tried it, Like,

(51:28):
let's see what this would look like. I could really like,
are you guys really good at setting up bomb mass
picnics where you're business? Like? How did it happen for
you guys? So we were terrible at it at first.
We set up our first picnic with cinder blocks and
old pallets from home depot um. But we did that

(51:48):
for my birthday one year. Um we got approached to
the beach by tons of people and they were like,
can we hire you to do this for us? This
is beautiful? Um, so it's just kind of bark to
the idea. Why why not do this? Amazing? So you
guys started in when wasen you started? And now and

(52:11):
now you were in San Diego, Orange County, l A Vegas. Right,
where's where's collective now? So our headquarters is Umkusta matha.
But yeah, we're in all of those locations and we're franchising,
so that's super exciting. Wow. We just we just got
confirmation today that Utah should be open in like three

(52:34):
weeks before. Really, can you tell us a little bit
about for the entrepreneurs in our in our community listen
to this, what's the franchising process like going through the dark?
H We're we're sort of dabbling. It's it's daunting, yeah
for sure. Okay, Nick, tell us a little bit about

(52:57):
if you can, in like a couple of short sentences,
what the franchising experiences like. It's a lot of paperwork,
We'll put it that way. You have to everything is documented,
how you set up an event from start to finish,
pasts to be so that if you were reading it
to a blind person they would be able to visually
see the event. So it's just a lot like you

(53:18):
have to have that process so streamlined that, Uh, it's
anyone can do it once you explain it. It's got
to be really tough because like when you guys like
looking at the pictures, you pour your heart and soul
into these things to curate just a beautiful experience, and
but that's your own baby. That's like, this business is
your baby, and how do you get somebody else to

(53:41):
have that same passion to represent your baby the same way.
You definitely have to find the right people who have
the right um frame of mind around the growing miss
brand um. So that's been our biggest challenge so far,
as finding those like minded people to help us grow.

(54:02):
And it has to be the right fit for both
of us. Like you don't want to get you don't
want to get someone who is all excited about it
at first and then that passion fades. You want to
make sure that it's they have that passion and you
have that passion you meet in the middle, and that
you're not putting them in a bad spot and they're
not putting you in a bad spot. And it takes time,
like you have to you have to let people stoke

(54:24):
it in for a few months that this is a
business that they're starting in order to make sure that
they are fully aware of the risk they're taking as
well as the reward that they're gonna get if they
follow the guidelines. Yeah, what is what are the main
events that people usually throw a picnic for a birthday
party or is it like a romantic anniversary on the beach.
What do people usually book the Picnic Collective for. We

(54:47):
do a lot of anniversaries, UM, date nights, UM, just
for fun things. UM. We also to quite a bit
of birthday parties, bridal showers, baby shower, just big life
events that people are celebrating. Proposals. We probably do two
proposals a week. Really, so what would what would a

(55:10):
standard picnic with the Picnic Collective run a couple hundred bucks?
So our base price for a picnic is amazing. Just
like looking at the images of this, I'm I'm shouting
out to all the dudes listening to how men think.
Right now, look up and book a picnic and take

(55:31):
your girl or your guy to the beach, and just
they will see this step up the first one I
saw with the umbrellas and the long table and the
little seats and the flowers. I'm like, I want to
be there right now. Will definitely score you some points
if you're going to do this for your girl for sure?
Right amazing? So where can people book the Picnic Collective.

(55:55):
You can find us at the Picnic Collective dot com
um and on our Instagram at the picnic dot Collective.
Amazing guys, amazing. Any do you guys have any as
new entrepreneurs, do you have any lasting little last tidbit
of advice for our entrepreneurs currently listing anything that you
that has stood out to you and your experience. I

(56:19):
would say the best piece of advice that we could
give would be focus on your main thing and what
you're good at. Don't try to do everything. Just focus
in on your niche of what you're going towards. The
Stephen Covey quote, the main thing is to keep the
main thing the main thing. Yeah people, right, isn't that

(56:41):
the book Seven Habits of Successful People? Yeah? Yeah, amazing guys.
I wish you all the best. Um, I'm definitely going
to be booking a picnic with you guys, so I
look forward to you guys. You guys do works of art.
It's not even a picnic, it's a work of art.
It's really beautiful. Check out the picnic Collective dot com.
Nick Lauren, thank you so much. I wish you guys
the best of luck. Thank you. I guess Scott really

(57:10):
like I'm trying to I'm trying to plug a Scotty
Peas coffee into all these. Throw a nice little cup
of coffee on there. For I don't see why not.
We can get four ounce bags in those picnic baskets. Easy,
do you guys? You sell bags? More like, how do
you do sell beans? I'm not a coffee guy. Are
you going to convert me to a coffee guy? I think, yeah, Yeah,

(57:30):
you gotta jump on the Scotty Peas train man. We
got the best coffee in the world. It's super high quality,
Grade one specialty beans. We offer most of the uh
the blends in the ground. We do have whole being
in our gift box. We have twenty one different gift
boxes now and then get You can get whole bean

(57:51):
selections in those we have. We have a Sweet shop flavors.
We have all your classic basic cornerstone flavors like wreck
Is Blend, House Blend, French Roast, French Vanilla, um jamaking
me crazy? Do We have Sweet Shops selections, Dutch chocolate, butterscotch, cream,
caramel swirl, toasted marshmallow, English coffee. We have UH fair

(58:16):
Trade organics. We have wonderful decaps. We have African coffee
which we have proving coffees. We have coffees from all
over the world. I mean it's just so many, so
many skews, so many selections, so many blends. They can
get them on Amazon single bags and three bags, uh
and three packs and they get k cups on Amazon too.
But the gift boxes are just on my website scott

(58:38):
ep dot com. Uh, and they can get four they
can get forty eight ounces of coffee, four bags, twelve ounces,
they get five bags and sweet shop at sixty ounces
of coffee and they can get an eight pack which
is nineties ounces of coffee, and variety packs on a
seasonal basis are cut off for this our our debut
box right now September four. Teens will start shipping out

(58:59):
first week of October and we'll go right into our
winner boxes. Um of twenty one boxes. The only two
boxes that are going to change probably are the flavored
in the non flavored boxes, and those are the exotics
from California, um, sorry, from from Africa and uh, Peru
and Brazil. Um. So those are the super super high
end coffees that are people are going to be able

(59:20):
to get for a big discount. So um yeah yeah.
So so we'll send you some for sure, and you
can get into it. And uh, I'm surprised you never
had coffee as a pro athlete, didn't you? Didn't you
chuck coffee before a game. That's the thing. A lot
of guys would Scott, A lot of every guys would
show up to the rink and they'll be like, Oh,
I need a cup of coffee, And I'm like, I

(59:41):
never want to get depended on coffee to have the
sport I love. I love. It's really good for you.
Maybe it's actually it actually has a lot of nutrients
and health benefits. We have something that we put in
our house blend and our breakfast blend called cascara. It's
the actual fruit that the coffee being grows inside of

(01:00:02):
the tree that's usually discarded in Source country. Creates a
tremendous amount of ways. We've taken that coffee cherry coffee
fruit to cast Garrett. We grind it up into a powder.
We put it in a little percentage of it in
our in our bags of breakfast Blenet house blend, and
it's delicious and it's full of nutrients and iron good stuff.
Love it. You can tell me more. I want to

(01:00:23):
learn more about this in one second. First, we have
another entrepreneur with us. I love it. We're running through
entrepreneurs this show. We have just inspiring people. We have
with us now Mr Wiley Robinson, the CEO and founder
of Rumple and Brother. I love the mission of your company.
Can you tell us? It says to introduce the world
to better blankets? Like, oh god, we all just can

(01:00:47):
you tell us a little bit more about Rumple? Sure? Yeah,
So you got the mission right. Um, we pretty much
view that in two lights. The first is pretty easy
to explain. Um, you know, blankets as as a category
have been around for hundreds of years, and really there's
been very very little upgrade to the materials that we
make these products out of. Right, Like, the blanket you
can by today is pretty much the same one your

(01:01:07):
grandmother could have bought, like a wool or cotton of
some kind. And meanwhile, there's been this this big textile
revolution happening and outdoor gear and athletic apparel, and so
we just take some of those cool advanced performance materials
and apply them to an everyday blanket. That's sort of
the first part of it. Um. That one's that one's
pretty easy to talk through. And then the second part
is a little bit more esoteric, but I think it's

(01:01:28):
a little more interesting. Blankets as a category are like this,
really emotive products, right, like you wrap up to feel
warm and comfortable and cozy and safe and and despite
that fact, there's really very few brands, household name brands
that people can speak of with this with this category.
So yeah, totally, it's it's this, it's this weird mismatch.

(01:01:48):
So there's this great opportunity to have this this emotional
connection with the customer through this experience that they're already
having innately through the product. Um So, so we try
to add like a lot of cool branding. We do
a lot of cool storytelling and you know, great prints,
working with artists, cool in store pops, all that stuff.
So really elevating the category from a brand standpoint is
sort of the second piece of that. So, like I

(01:02:09):
love where it was born, it all started in the
back of your van on a surfing ski trip. Um So,
I'm I'm assuming that that is like laced into the
woven into the fabric of the blanket. Literally the genesis
of the company. Where would people use a rumpel blanket
most often? Is it in the house, Is it out
on an adventure? Is it went camping? Where where's Rumpel

(01:02:30):
blankets used the most? Well, certainly in the back of
the band. We have a big, big group of customers
that you know, have cool sprinter bands and they go
on camping trips or ski trips or whatever and they
use them in their bands. Um and and really, I
mean it's super versatile. So we have customers using them,
you know, sports games obviously not that much right now,
but if they go and you know, watch a game,
they have them in the stadium. Um And then a
lot of people just use them on the couch, any

(01:02:51):
outdoor living space you've got. You know, it's a great
product there. And then of course camping and backpacking. We
did a survey a while ago. I might botch some
of these numbers, but it was like, you know, people
wanted to use the product outside on a camping trip,
but it was ended up just using it on the
couch something like that. It was skewed more so that
people end up using it in their home and in
their daily life, but it's rug good enough to use

(01:03:13):
on a camping trip or something. Oh yeah, absolutely Yeah,
it's the same, the same material as you'd find in
like a really premium sleeping bag or a down jacket. Yeah, amazing.
You know what else? I love brother, I absolutely love
and Scott you've already touched on us with sending coffee
down south. I love, love, love mission driven companies, mission

(01:03:33):
driven companies. And you guys, Rumple, Uh, you offset a
dent of your carbon footprint every year, so high five
to you for that, um, and you donate one pent
of all your sales to environmental causes. Can you tell
me why both of those components were so important to you?
Because as the startup company, those are both tough to do.

(01:03:53):
You have enough challenges as a startup company as an entrepreneur,
let alone trying to be mission driven and doing these
amazing things out in the world, just trying to survive.
But why were those so important for Rumple to do?
So we didn't start with those with those components, Um,
those were layered in later. Um, because you're absolutely right.
You know, it's tough to it's tough to peel off
one for some sales to donate, and the carbon offset

(01:04:15):
piece of it is really complicated as well. It takes
a lot of energy for us to track down all
the carbon output through the supply chain, and we just
didn't have the resources in the beginning. UM. But you know,
as as the company developed and work resources were added
to it. UH. We we really wanted to have a
sustainability position and and emission there UM and you know,
do some good and and actually take action on things UM.

(01:04:37):
And one percent to the Planet was a really organic
uh relationship that was for with us where UM a
lot of the partners that we worked with are also
one percent for the Planet members. We were sort of
plugged right into the network and into the organization and
they told us what would what would be entailed and
actually becoming a member UM that wasn't actually that challenging
to do. We just had to make sure it work
for us financially and pick some good organizations to donate

(01:04:59):
to UM. So that's how that came about. That was first,
and then the second piece was Climate Neutral, which is
an organization that was started last year around this time.
UM started by some pure pure brands of ours, M
friends from bio Light and also Peak Design, some other
sort of small outdoor position startup companies and UM. They
just wanted to create a really easy tool for companies

(01:05:21):
to track their carbon output, and they contacted a couple
of their friend brands. We were one of them, and
they were like, hey, do you guys want to be
a part of this freshman cohort of brands doing this
and we were I think there was probably ten or
fifteen brands in the beginning there to kind of get
it off the ground. But now there's like, well over
hunting all birds is part of it. I think lift
is part of it. Yeah, yea um HL team. So

(01:05:42):
I was a professional hockey player, Scott. You guys might
have done this in baseball, but we would as players
each year we had the opportunity, uh or option, I
would say, to offset all of our carbon footprints, so
all the miles that we flew, the buses that we
were on, all all that kind of stuff. Um and
I think it was only nine bucks or something per
person or like remember per year, and we cover the

(01:06:05):
trainers just to like offset because as professional sports team, Scott,
you know you traveling all the time. So I love
what you guys do. When I saw that, when I
read that about the bio of rumpel Um, I love that.
Why then, I just want to commend you for that.
That's amazing. Thanks. Yeah, I really appreciate it. And and
you know, I don't know if we want to get
too detailed about carbon offsetting here, but I'll try to

(01:06:26):
sort of summarize it. I'll summarize it quickly. There's pretty
much scope one, two, and three carbon emissions, and Scope
one and two are both your your actual physical output,
like if you're doing manufacturing or if you're driving a car,
you know what you're actually putting into the air. Scope too,
is what you're generally buying from your utility company. And
then scope three is what you are paying other vendors

(01:06:49):
to to produce. So like in our case that's our
supply chain, and for Rumple it's like scope three. So
so in the in the case you were talking about,
you guys are pretty much upsetting one to which I
mean everybody should do that anyway. Um. I think on
an individual basis, not just not just his businesses, but
really companies that are committing to doing this are the
ones that are upsetting their scope three. Amazing. Good for you, man,

(01:07:13):
I love it, man, I gotta I love going on
the outdoors. Um, I'm actually planning a trip to Iceland.
I gotta get you, Sumple, I gotta get me up. Absolutely. Um, dude,
it's amazing. Um. When did you guys start? When was
inauguration for Rumple two fourteen? Amazing? So you've been around
six years? Yep, this is our this is our seventh

(01:07:33):
year earning revenue. But yeah, six years, totally awesome. So
I have two stats for you guys, For Scott and
why they both of you guys. I went to UH
Tony Robbins Business Mastery in two thousand, nineteen eighteen or nineteen,
and there was two stats that that stood out to me. Um.
The first was that mission driven companies, as Rumpel is,

(01:07:54):
as Scotty peas UH coffee is, mission driven companies outperformed
profit drive driven and companies by s. Yeah, because today's consumer. Um,
today's consumer aligns with the mission so much they'll overpay
for the paper towel that donates to save the forests

(01:08:15):
or something. Yeah. Yeah, the consumer. Have you guys seen
that in your business anywhere where? That is just paid
off in spades for you? Yeah, I mean we're we're
what we're doing with UH recycling, the cast era and
getting it out of the environment. Is what what's going

(01:08:37):
on is we're creating jobs in those source countries. We
are not allowing that coffee cherry to rot in rivers
and streams and in fields, creating all that methane horrible gases.
I mean, I think there's something. The statistic that we
were getting was about forty six billion pounds of discarded

(01:09:00):
cascara and source countries, and that's that's a bad environmental situation. Um.
So by doing our part and and grinding that up
and creating the factories and the jobs in source countries,
uh well, that is manufactured and putting in our coffee,
they are our top sellers. The breakfast blend in the

(01:09:23):
and the house blend, which contained a percentage of this
uh um of this ground up cascara are our best sellers.
You're right, you have to give people a why that
is more than just we have really good stuff. Yeah,
it's it's there's no other reason. And and it's like

(01:09:45):
we're finding so many other great causes to get behind
because we're you know, we're really expanding during COVID. It's
just a very odd situation. But we the more the better,
we're doing the more we want to give back and
the response. You know, this positive sort of feedback loop
that that's creating UM is really quite informative of how

(01:10:09):
you know, a modern company should UH conduct itself. And
I agree with your why has to be more than
we have great customer service and great quality products. Your
why has to be we're giving back, We're helping people,
were helping small businesses, we're helping the environment. Whatever you
choose to get behind. But mission is is key. I agree.

(01:10:33):
Why do you guys tell that story about your company enough?
We do? I mean, you can always do more, but
but we tell it in digital environment obviously there's you know,
pages that explain it. And then in a retail environment,
we have a little car and on our on our
product that talks about our give back and also about
our carbon offsets UM because that your brand. Like hearing that,
When I read that, I'm like, I love this, How

(01:10:53):
can I support this? Thank you? I really appreciate that. Yeah,
and I agree with everything that's can said. You know,
I think there's just so many commodity items out there,
Like you can go on Amazon right now and buy
something that's really similar to a rumble, but it doesn't
have that story. It doesn't have that component where you
feel good making the purchase and knowing that it's going
to towards something beneficial. And truthfully, I believe people will

(01:11:14):
feel that when they purchase a Rumple or when they
put a Scottie Peace coffee. Like, I believe you get
that emotion because it's I believe in uh encoded energy
that that's laced into the fabric of your product. Both
you guys. And here's the second stat that I'm gonna say.
You guys are at seven years. You're in your seventh year, Wildei.
Only four percent of businesses make it to ten years. Wow,

(01:11:37):
So I did not know that. Yeah, you got three
more just to like, just to give you credit on
how like exceptionally your business has been already. The fact
that you're in your seventh year growing expanding, only four
percent get to ten years. Uh, Scotty, you're only at
two and a half years, right, Uh guys are Yeah,
you're trajectory year on your way to it. And I

(01:11:58):
just launched mine two days so I got a long
ways to go. Oh man, why where can people get
a Rumpel blanket? The easiest way is definitely Rumple dot com,
UM are U n p L dot com and then
we're we're distributed nationally at ari I and that Country
dot com and a number of other UM specialty and
independent retail accounts uh, and then we have small footprints internationally.

(01:12:21):
But for the US, Rumble dot com is super cool. Brother.
Thanks for Johnny. I appreciate I love your mission, UM,
love what you do in the world, and I appreciate
the insight that you've provided to our community. Wish you
all the best widely. Thank anybody. Yeah, thank you so
much for having me. Scott. There you have it, man,

(01:12:44):
there's like that's like a baptism for you for your podcast,
my man. I appreciate you being on. I look forward
to your podcast. These kinds of conversations are so valuable,
like which insight on like how do people do things?
How do people make opportunities? See opportunities? UM? Like you
like everybody that we spoke with is kind of like

(01:13:06):
intertwined with like other companies as well, like what are
we all doing aligning yourself with other brands that you love? UM?
What advice would you have for our our how many
think community? Any entrepreneurs out there, some lasting advice. Um,
I think what the girl. The girl said, uh uh

(01:13:26):
with a husband and wife team, you know, stick with
your core competency. Do what you do best, um, because
you can you really can get lost in the weeds
because so many you can have so many creative thoughts
about how you want to do things or how do
how you expand your business and people. And I've done
it too, and I've had to sort of right myself

(01:13:48):
and right to ship, like, just stay with what you
do best and keep it simple and just execute, execute,
do the simple thing. And if it becomes too complicated
and too kind of time can summing it means it's
just not a good enough idea. The really good ideas
are clear, they're simple, and they can be executed very

(01:14:11):
quickly and very simply. Um, and you can know whether
they're working right away. So yeah, I would just say
stick with what you do best. And um, you know
it's amazing because I have a I have a woman
that works with me, Elena Espinoza, who's just a a
real real work workhorse, and um, she's helped me a

(01:14:33):
great deal. And but there's so much to do on
a daily basis, um, and we you know, we split
it up and try to get as much done as
we can. We can never get it all finished in
one day. But you know, she she off, She's very crazy.
She goes off on these tangents once in a while.
And sometimes I find and we do that. She does
this to me too, and we're both sort of checking

(01:14:53):
each other, like, hey, you know, do what you do
best and stay over here. You're great at that. And
I can bring somebody else to do what you're thinking
you want to start in on um and and And
Kevin was right, it's about delegating and sticking to your
core cops. That's the best piece of advice I can
probably have. Yeah, yeah, absolutely, I agree with all. Yeah.

(01:15:16):
Let me ask you one personal question here, Scott. Yeah, um,
what has been the best part of being a business
owner and entrepreneur? What is the best part, the most
fulfilling part of it for you, the joy that you
get out of it? Um? Well, I didn't know this
until recently, being an entrepreneur, and I didn't know what

(01:15:37):
a part of a a tiny part of a very
large community I was until unfortunately, this hurricane hit Louis
Diana and and Houston, but mostly Lake Charles, Louisiana. UM.
I reached out to some people that I that I
knew who were in very powerful positions in their industries

(01:16:01):
and their particular fields. And the generosity that they have
shown me and the people of like Charles, is blowing
my mind, and it's restoring my faith in humanity. UM.
And I'm so proud to be a small business owner
and working with large business owners uh and large general

(01:16:22):
managers and large chain owners. Everybody is equal when it
comes to doing charity work and helping our fellow man.
And it just levels the playing field because these guys,
you know, they would never normally deal with a uh,
you know, a little little guy like me, my little
business and the whole thing. But when it comes to like, hey,

(01:16:45):
let's help out like Charles. Let's see what we can
do to get assets in there and supplies and gas
so on and so forth. Boy, these guys stepping up
and they have less time on their calendar than I do.
They're losing their businesses at a higher rate, more quickly,
and in the million, tens and millions of hundreds and
millions of dollars over what I'm I'm losing and I'm

(01:17:07):
not really losing. I'm gaining because of COVID, and we're
expanding exponentially because people are home online, they're ordering more.
We're just doing twenty hour days. But but these men
and women have stepped up, and there are some very
powerful people who have who have aggregated assets very quickly.
And we've got a caravan of trucks, uh even from

(01:17:30):
exce on mobile with gasoline trucks going into Lake Charles
over the weekend, um and coming to the rescue. And
it's for me, the most satisfying thing. That's one of
the most satisfying things that ever happened to me in
my life. And I couldn't have done that had I
not started a small business and put myself out there

(01:17:52):
and asked other businesses for help. And it's it's it's amazing.
It's amazing how people yes to the occasion. Um I
I love it, man, I love it. I think that
goes across all parts of life. Uh. The more you give,
just the better you're gonna feel like you just feel

(01:18:13):
your heart is so full the more you give. And
then and that can be anything with your time, with
your money, with anything, UM. Holding space for somebody anything.
But then to have business and to have a product
and then be able to give that is so rewarding.
It's so rewarding. Yap called open gym and I just

(01:18:33):
gift open Jim. Yes. Or two days ago I met
a gentleman who was in the Navy and he was
out running and stuff. I'm like, man, I got a
training program for you can give it to you Like
it just feels so damn good product. You know. Its
Sometimes I'm like, I'm such a bad businessman because I
just give it all away. You know. It's look, you know,

(01:18:57):
good good business comes down to good people. And that's
been my That's another lesson that I've learned is you
can do really good business with good people and uh,
you don't even need paperwork with them. Uh you don't
need a contract, you don't need an n DA. It's
always good to get it. I mean, don't get me wrong,
but um, you know, the better people step up and

(01:19:21):
they reveal themselves and you know right away if it's
gonna work or not, and it's it's it's a wonderful thing.
Connecting with you know, a total stranger over the phone
or video chat or whatever. And you just know that
it's gonna work and you're gonna have a rewarding experience.
And I mean some of the best phone calls I've
had are with my partners from other companies that were

(01:19:43):
partnering up with And it's just it's just a guess
And I love getting on the phone with him to discuss,
you know, little pieces of business here and there, because
I know it's gonna be ten minutes laughter before we
even get to business. So it's just it's just such
a you know, small business owners are the lifeblood of
this country. I love them. I want to help them,

(01:20:03):
and I am a small business owner. I want them
to help me. And I think I don't really see
it as competitive, because you and I we both come
from very competitive sort of we have very competitive d
n A. I don't look at business that way. I
look at it more as like an opportunity to bring
people together and join a community and help help help

(01:20:23):
and just be better citizens and be good to each
other and help each other. Um and if you profit,
you know amazing amounts of money, you know, boys that
that's just an opportunity to to help a lot of people,
because there are a lot of people in need. I mean,
we're very very lucky, you and I. You know, we

(01:20:43):
we were strong enough physically to have been professional athletes
at a high level. You at a higher level than I.
But you know, um and and and now we have
the brains enough to get involved and be entrepreneurs and
be small business is but the main thing is just
giving back. That's the main thing that it is. It's everything.

(01:21:06):
And what excites me so much about the opportunity to
help people, and like Charles is is that's a lifelong
commitment to helping people wherever they are, wherever the need is.
And that's it's just a beautiful thing. And how the
business is growing and really glad because I you know,
I said to a length today, I said, you know,
isn't this you know, isn't this awful what's happening? But

(01:21:29):
but it really has opened up our hearts and our
wallets and um, you know, you just want to be
a better corporate citizen. As a small business you're really
really doing. You hope you never get so big that
you lose that. You know what I mean, dude, I'm
I'm you're speaking my language, just because my business that
I just started two days ago, World Playground, I pledged

(01:21:51):
that ten percent of the proceeds of all membership subscriptions
that came in would go right to Operation Underground Railroad,
which is an organized sation that I'm involved with that
freeze kids from sexual slavery from being helped. For you,
it's been and so like that's my pledge of the community.
Ten percent off the top goes right to Oh you

(01:22:11):
Are because it just pulls at my heart. And so
as my business has grown the last two days, it's
been phenomenal to see the growth of World Playground. Um,
I've actually been more jazz about like boom. So it's
is the budget of Oh you are roughly to save
one kid. That's what the operations budget is. And so

(01:22:32):
I'm like, Boom, there's a kid, Boom, there's a kid.
Like I get. I get more excited as we hit
milestones to save kids. Then I am about the finances
of my business. And so just like you can hear
to my voice, it gives me life just having the
mission component of it attached to my business, even right
at the startup, It's gonna drive me further because it's

(01:22:55):
a greater purpose than me. And so I encourage entrepreneurs
out there. I know it's tough at the startup. If
you have or can create a margin to do it,
even if it's one percent like Rumple, or if it's
like Scotty PA's Coffee, which is sending coffee to policeman,
you know, in traumatized areas or stuff where there's been
hurricanes or anything. Whatever it is, find some component that's

(01:23:18):
greater than yourself, that's amazing, and share that mission in
your community is gonna jump on it in spades and
they're gonna support it. I got three quick questions for you.
Then we're gonna let you go roll through these real quick.
Where can people find you, Mr Scott Patterson? Where can
they find you me? Yes? Media? Um, yeah, I mean

(01:23:40):
I have I have a Facebook page at Scott G. Patterson.
I've got a personal Instagram. I think it's at Scott
Gordon Patterson or at Scott g. Patterson. So many handles
I don't even know what they are. Uh, Scotty p
dot com for the coffee, that's a question. Where can
they get the coffee? Scott p dot com that's where

(01:24:01):
they get the coffee. All the links to buy one
pack one bag, and the three packs go right through
the Amazon brand store. The rest of it, the gift
boxes are right there on the website and we fulfill those.
So um, I have one more question, yes, sir, what
should be my very first cup of coffee from Scott

(01:24:22):
E P Well? Uh if probably, well, it's either gonna
be the Breakfast Blend or the house Blend. We think
house blend is good for all occasions all day. Breakfast
Blend is a little bit lighter, so it's a morning
kind of a coffee. It's a little lighter ros but
you can't go wrong with the other one. They both
have the cast era in it, um, you know, which

(01:24:45):
is filled with iron and nutrients and all kinds of
great healthy stuff fiber, and it's helping the environment too.
So those two blends, I would say, you can't go wrong.
That's a good entry level coffee, and then you can
start getting a little more so I can get your
mind blown even more. Awesome, dude, I appreciate Scott. I
appreciate that YouTube man. Best of luck to you in

(01:25:09):
the coffee business. Best of luck to you on your
upcoming podcast with my heart love your brother, I also
love I also just admire the transition from athlete to
entrepreneur because I'm on that same path brother. So yeah,
hyping light and a mentor for me. I appreciate it, dude.
I appreciate your time high buddy. Alright, me too, man, Okay,

(01:25:29):
How Men Think Community. There you have an entrepreneur episode.
I love it. Till next week. Take care of one another,
love one another, and we'll see you back here for
another episode of How Men Think

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