In 2010, Brandon McEachern and Marcus Allen threw a hip-hop centric Earth Day celebration for the black community in Los Angeles.
In the decade plus that followed, and with the help of co-founder Jermon Williams, that party evolved into Broccoli City, a global brand focused on community, music, health, and culture, culminating in an annual festival in Washington DC.
But along the way Broccoli City would discover the challenges that come with running a festival, expand into digital content, and develop exciting new initiatives that make a positive impact in their community.
On this week’s episode of Idea Generation's All Angles, we talk to co-founders Brandon McEachern, Marcus Allen, and Darryl Perkins, creative director Hugo Cubias, and Chief of Staff Jacqueline Alston, to hear the intricacies of throwing a major festival and creating one of the most dynamic brands in music and culture.
See omnystudio.com/listener for privacy information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.