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October 30, 2025 64 mins

Ace Hood Responds to DJ Khaled On The Breakfast Club + Future Vs T-Pain + Fake Watch BET Moment , Ace Hood pulls up to It’s Up There Podcast for a rare, executive-level convo on faith, reinvention, and the business behind the hits—“Bugatti,” “Hustle Hard,” “Body 2 Body,” “Ride,” “Cash Flow.” Loon and Ace break down label politics, independence vs. majors, the million-dollar exit talk, why some features never clear, radio strategy, Miami/Broward support, and how artists get trapped paying $10–25k/month to “teams” that don’t produce. They also unpack the T-Pain / Future / Auto-Tune discourse around the “Bugatti” era, the Breakfast Club clip with DJ Khaled, and Ace’s perspective on keeping God first when the industry turns weird. Plus: the infamous Rolex bezel moment (and why independent verification matters), building a real PR/marketing stack as an indie, and how to choose brand deals that actually fit your identity. If you’re an artist, podcaster, or entrepreneur, this episode is a blueprint: ownership, accountability, real relationships with radio & DJs, outsourcing the right work (PR, social, distro), and knowing exactly what you want before you walk into a label meeting. We talk Joe Budden, Chris Brown, Trey Songz, Mike Will, Watch Busters, playlist leverage, why some records stall without infrastructure, and how to protect your spirit—and your business—through all of it. #ItsUpTherePodcast #AceHood #Loon #future #djkhaled — Tap in with the movement • Patreon (early access, longer audio, lives, community perks): https://patreon.com/ItsUpTherePodcast • Discord (community, ideas, watch parties): https://discord.gg/3AwsHfDcJB • Full playlist of past episodes: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N If this episode gave you game, drop a comment, share it with someone who needs it, and make sure you’re subscribed—most viewers watch without subscribing and it hurts what we’re building. Salute. #IUTPNews #HipHopPodcast #ArtistBusinessJoin 00:00 Intro — Ace Hood on growth & presence 01:03 Keeping faith under pressure; accountability & God 03:37 Acceptance, grief, and finding light in dark seasons 05:00 “Develop in the dark room” — rebuilding mindset 06:06 Why Ace is so well-spoken (reading, travel, writing) 07:37 Southern MC stigma vs. lyricism (craft over swag) 08:27 Early influences (Canibus, Eminem, Mr. Cheeks) 09:47 Biggest records rundown (Bugatti, Hustle Hard, more) 10:23 How “Bugatti” was built (Mike WiLL, Future, anthem playbook) 11:27 T-Pain’s Bugatti in the video & culture context 14:25 Addressing the T-Pain talk — did it matter? 15:49 “Seven figures to leave?” — breaking down the We The Best exit ask 18:01 Breakfast Club clip vs. Ace’s reality; clearing the air 19:11 “No relationship currently” — where things really stand 26:11 Radio/marketing realities; why Drake-level push is infrastructure 27:15 Indie playbook: outsourcing PR/marketing/distribution 29:11 Paying teams vs. ROI; what actually moves the needle 30:39 Don’t just “work hard”—bring ideas & outcomes 33:03 Brand deals, pitch strategy, demanding results 34:21 Hire the right roles; know what you want them to do 36:04 Advances aren’t free—contracts, recoup, and real numbers 37:52 From Deerfield, FL to global records 38:52 Did Miami/radio block him? Relationship-based radio talk 41:09 Losing support vs. focusing on the rebrand; fragile rebuilding window 43:03 Keep contacts, build your own Rolodex; those streams add up 45:42 Why labels chase analytics; circling back on collabs 46:18 The BET Rolex moment — what really happened (bezel) 47:22 Cost, shock, and why they weren’t tripping (it was real) 48:19 Same jeweler tied to Baby’s fake-watch saga; Watch Busters verified Ace’s watch 50:02 Why you should independently verify expensive pieces 52:16 Looking back at an early viral moment; not throwing the jeweler under the bus 57:26 Grief, healing, and keeping composure as a man 58:26 Closing message + tour & “SOUL” album plug 59:04 Post-roll ID (“It’s Up There” x Ace Hood) Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.yout

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The video. Shoot, you guys actually had t Page and
Bugatti me from being from the South, being someone from
the the culture, the cloth of it, right. I remember
t Paying coming out and saying, Yo, that was my Bugatti.

Speaker 2 (00:18):
A future hit rightfully in his own length doing this thing.

Speaker 3 (00:20):
You had pain also too, And the reality is is
we're gonna have We're gonna have a Gougatti that regardless
exactly the BT Awards or some BT function. Your Roleg's
face bezel fell off.

Speaker 1 (00:35):
No, that was crazy, right then, that's the first time
you let people before you want something. He almost he
almost lost the vessel. They can't out before we continue.
That's gotta go. You know what what was that about?
And did you fire that jeweler?

Speaker 3 (00:54):
Back then, they had watch Busters, so watch Busters had
already verified that the watch was real.

Speaker 2 (00:59):
Okay, you know why I want to hear that.

Speaker 3 (01:00):
That's so that's why I'm saying we weren't tripping because
the watch was real, right, We weren't having no long
conversations about the watch situation like that, But we just
didn't know how the mother other came off? You know
what I'm saying, Like that was just the whole thing.
It just happened. I can't even explain how it happened,
but it happened. And that my jeweler is the biggest
jeweler at that time. He do all our stuff. He
do me, Fat Joe, he do everybody stuff. You know

(01:21):
what I'm saying.

Speaker 1 (01:22):
So make sure it's a real Why I know it
was real, I need to see the third point. But
the reason I say that is baby went up with
a watch. There were like four hundred.

Speaker 2 (01:30):
Grand that's the same jeweler.

Speaker 1 (01:32):
And you were getting out of the Calli situation seen
on Breakfast Club where they kind of asked him about you,
but to ask what were the best eight hood was
like your first artist?

Speaker 2 (01:42):
Fust time?

Speaker 1 (01:42):
Are you still're still together.

Speaker 4 (01:44):
Or ashore doing his own thing? You know what I'm saying,
that's my brother. Everybody makes your own decisions. But at
the end of the day, is we got love. It
ain't no like you know I sometimes you know, artists
might want to do.

Speaker 1 (01:54):
Something and maybe you know I don't.

Speaker 4 (01:55):
You know, I can't. I can't speak for him. I
don't know what he's thinking. But at the end of
the day, is we bless him, love him and he's
you know, I've been with him from the birth of aight.
So so I've supported him and I'm always gonna love
him and if you ever need me, I'm here to
support one.

Speaker 1 (02:09):
And you tweeted following that you said that only if
everything you said in an interview was true. Have you
guys spoken since then? What's the relationship with you guys,
if at any But what's the feeling with Kelly and
that situation with we the Best?

Speaker 3 (02:26):
Well, there is no situation. Welcome to us up there podcast.
I am your active and attractive hosts. Another episode of
the fastest growing show in the world. Today, we got
a guy, man that I was eager to speak with,
A legend in his own right, got some really big

(02:46):
records out there, Man, and I wanted to speak about
his journey and have a great conversation.

Speaker 1 (02:53):
We got Acehood. How you doing, brother sir, I'm good,
my brother. Thank you for having me, no problem, man,
Thank you for coming. Man. It's a blessing. Always a
pleasure when players meet. Yeah, you know what I'm saying,
Always a pleasure. Man. How you feeling, man, what's going
on with you? How you be good? I feel good,
feel blessed.

Speaker 3 (03:10):
You know what I'm saying, blessed to be here, Blessed
to be still doing what I love. Blessed that my
kids are healthy. Bro, you know what I'm saying. My
family good, my wife good. You know, we're building man
career wise.

Speaker 1 (03:26):
You know what I'm saying.

Speaker 3 (03:26):
I've done some incredible things in my career, sir, continuing
to do some incredible things.

Speaker 1 (03:30):
So I'm blessed all for real. How do you how
do you keep from because we just had conversation of
course off Mike, how do you keep from letting some
of the stuff you've been through break your spirit? Yeah?

Speaker 3 (03:43):
Man, well you know what, dog, I think that I
think keeping God first for me, Bro.

Speaker 1 (03:51):
You know what I'm saying.

Speaker 3 (03:52):
I think keeping God first and then realizing taking ownership
for where that I maybe didn't show up as my
best self or maybe that I shorten certain positions.

Speaker 1 (04:01):
You know what I'm saying.

Speaker 3 (04:02):
So I think it's big on taking accountability, figuring out
like you know, where I can get better at, you know,
spots where I can learn, you know what I'm saying,
where I can reapply myself, where I can do something differently.
I just look at everything as an opportunity to grow
brou So anytime I get, you know, down on.

Speaker 1 (04:16):
Myself or like hardship start to hit.

Speaker 3 (04:19):
I'm reminded where I am and I'm a reminder what's
on the other what's on the other side of that.

Speaker 2 (04:23):
Hardship, you see what I'm saying.

Speaker 3 (04:24):
So that's how my mind is naturally, I'm like, I know,
if I'm in a space, whatever it might be, Like, I.

Speaker 1 (04:29):
Know God is placing me here for a reason. Is
that Has it always been that way? This is a
newfound thing?

Speaker 3 (04:35):
No, no, No, I've always been a man of faith, you
know what I'm saying. That's how I navigated my career.
It's how I manifested my life the things that I want,
you know, it's just really being God's guy for real.

Speaker 1 (04:45):
You know what I'm saying.

Speaker 3 (04:46):
I think that just got re energized and recharged recently
with my whole faith obviously like stepping away and having
you know, just reaching in different places spirituality wise, you
know what I'm saying. So now coming back to the
full circle, like doubling back now in terms of like
what I know to be true about God? Would I
know it be true about my faith and how it

(05:08):
aligns with me now you see what I'm saying. So, uh,
it's always been a huge part of me, for sure.

Speaker 1 (05:13):
How do you stay planted in that? Though? I think
that that still is something that you know, you can
wave off and you can get the questioning like well
why why? Though? I get it like if I've always
been this kind of guy, I've always stood on principal
morals and tried to put my best foot forward because
you your spirit doesn't give me a sleeze ball. Yeah,

(05:37):
you know what I'm saying. And sometimes you know, I
battle with questioning like yo, hold on but this, yeah,
and why? And so maybe you can give me some
insight or some of the viewing public some insight as
to how you can continue to stay grounded and level headed,
you know, as you move through some of those times

(05:59):
where it's all and you ain't even looking for a
light switch, you know what I'm saying, just expecting it
to get light at some point.

Speaker 3 (06:08):
Yeah, Oh, that's a great question, brou I think what
I learned too, bro, is like, you know, not trying
to manipulate your situation, to manipulate where you are, but really.

Speaker 2 (06:16):
To accept that.

Speaker 3 (06:17):
So before there's acceptance, there has to be unacceptance. So
it has to be a space where it's like brou hurt,
you know what I'm saying, Like I feel pain.

Speaker 2 (06:27):
This is where I'm at.

Speaker 3 (06:28):
I'm frustrated, I don't trust nobody like you gotta really
sit in those spaces, in those moments. And the only
reason I was able to rise to this space because
I allow myself full space to be able to feel
what I was feeling. So in those moments of darkness,
like I wasn't trying to turn on the light, you
know what I'm saying, just within the darkness, I was
hoping that God provide me the like as opposed to
me physics, like I physically need to do something because

(06:50):
oftentimes that's what we go wrong, is us feeling like
we need to change and we need to do something
that we need to be more as opposed to just
being on me. Just be don't even try to be anything,
Just be in that space. If you and your darkness
allow yourself to sit there because to me, the more
that you become and you build a relationship with the darkness,
now we can introduce you to the light because then

(07:10):
you understand.

Speaker 2 (07:11):
What it's like to be in the darkness.

Speaker 3 (07:12):
And I think just for me, I've really been in
the darkness, really been in the thick of it, really
been in the lessons of it, really been in the
emotional space trying to figure out, like I've really been there,
so now to be able to tell people of like, nah,
this is how I got through it. It's like then
the light popped up. Then I seen the light at
the end of the tunnel, but it didn't start that way.

Speaker 1 (07:30):
It's one thing to develop when you got a lot
of help, but it's another thing to develop in a
dark room. Yeah, you know what I'm saying, And that
is a hell of a trade to have as a
human being, is to understand that now you know, I
can develop in this dog room because God is real,
you know what I'm saying. And the more we let

(07:50):
the youngsters know that, because you know, in this time
in the industry and music, we're in a very weird time.
A lot of people are influencing children and influencing people
to do things that they've never did, you know what
I'm saying. And so for me, I'm always scared of
that because they don't have the tools to navigate some
of the waters that people are sending them in. You

(08:13):
know what I mean, some of these erratic behavior from
these rap guys when they get on these drugs and
going this booth and they screaming and hollering some of
these things. Bro. It really it pains me because I
have boys growing up in this world, you know what
I'm saying, And I don't know how we navigate that,
But I like to Even watching the Joe Budden interview,

(08:34):
I'm like, Yo, this dude is well spoken. Yeah, Bro,
what does that come from? Do you have a college background?
Do you know?

Speaker 2 (08:41):
Bro? That's dad shit. Man, that's flattering. B I appreciate
that though.

Speaker 1 (08:44):
That's love.

Speaker 2 (08:45):
No college background, bro, just just the high school diplomba.
You know what I'm saying.

Speaker 3 (08:49):
But I continue to further my education after the fact.
Obviously reading books, Obviously traveling the world was a huge
thing for me, So I learned so much in different
code There's different people, being around, different vibes.

Speaker 2 (09:02):
So that was a huge. Uh, that was a huge
lesson for me and too growing up. To be clear.

Speaker 3 (09:09):
Also I wanted to add is that I've always been
a good writer, a writer, a good interpreter, all of that.
You see what I'm saying like these are the skills. Like,
so I went writing contests speaking so things like that,
yes and uh coming up in the game. There was
always this energy when I came up of like, uh,
Southern artists couldn't rap or Southern artists.

Speaker 2 (09:28):
Couldn't have that, you feel what I'm saying.

Speaker 3 (09:30):
So for me always wanted to change that narrative about
like oh they just make swag rapping boom boom. But
I want to let y'all know that, like, nah, I'm
an intellectual and I can give you game and I could,
like you know what I'm saying, I didn't know it
in the beginning, but like my homiusal ten.

Speaker 2 (09:44):
Brushun like you're from up top brush, like you from
blah blah blah.

Speaker 1 (09:47):
Just because I challenged myself outside of you know, my environment,
find and you let's talk about that, like the Southern
stigma that's so on not only the intellectual capabilities but
also on the wrapping mm hmm. They would think like
and you one of those guys that you'll get in
there and start slicing and dicing, you know what I'm saying.

(10:08):
So I wonder like, well, I think it was a
song you had maybe Wayne redone it or he may
have jumped on it. I don't know, I can't remember.
But your style of rapping has always been something that
a lot of people appreciate. I'm talking about writers and rappers.
They understand, Oh that take you dig, That take a

(10:32):
skill set to be able to do that. That ain't
just a dude going in there and yeah, I'm you
know one two ABC on ABC Meet to Death. You
know what I'm saying. Where did that come from? Whether
you because back in that time, like you said, the
stigma wasn't that. It was damn there an anomaly to
come on, rapping fast and all of that. It really

(10:52):
was not in the Southern district to be doing that.
So where did that come from?

Speaker 2 (10:57):
Listen to a lot of up North artists.

Speaker 1 (10:59):
You know what I'm saying.

Speaker 2 (11:01):
Me, I've always been built on like lyricism. I've always been.

Speaker 3 (11:04):
Gravitated, gravitated to artists that could tell a story, that
can narrated story right and do that through lyrics, you
know what I'm saying. So and through fast play and
all of that. So listening to the cannabis and stuff,
growing up, listening to the eminems and all of that,
Dog the mystic cheeks and shit growing up, you geting
me like, these are guys that I thought were super lyrical,

(11:28):
you know what I'm saying, And these guys would could
also tell a story.

Speaker 1 (11:31):
So that was a part of it though too as well.

Speaker 3 (11:34):
But for me, I also felt like, this is a
great way for me to set myself apart, you know
what I'm saying as opposed because how can I say, man,
people would always subject themselves to something that's much less
than something that they can easily something that might be
more of the culture of the cloth that sounds like
the community, you know what I'm saying, that's more rugged,
that sounds a little bit more dirty, a little bit

(11:54):
more you know what I'm saying, as opposed to like
something that comes from that community, that's more polished. Dig
what I'm saying. Yeah, So I represent that end that's
more polished of it. So it was very different excepting
that from the South, because from the South you can
hear guys that got more slur more like a little
bit more mumbleish, little bit more like. It's very different
against swaggish. So for me, I wanted to make sure
that this sound and what I was saying was really

(12:17):
piercing through.

Speaker 1 (12:17):
I wanted to look up some of your biggest records,
and it says Bugatti is your biggest record. That's what
it was. Hustle Hard Remix, Wang, That's what it was.
But you got Bugatti at three hundred and fifty eight
million views, you got Hustle Hard Remix at eighty five
million views. Body to Body featuring Chris Brown that said

(12:39):
thirty eight million views, cash Flow eighteen point seven million views,
Ride featuring Trey Songs sixteen point nine million views. So
you've you've covered a lot of ground with these records.
How was it with the Bugatti record in terms of
what exactly did you come up with that concept or

(13:02):
did you have anything to do with the structuring of
the restructuring of that. Well, it was a collaborative thing
more so, you know what I'm saying. And at that
particular time, it was right.

Speaker 3 (13:14):
It's a collaborative right because Mike Will came in, Kali
found the beat, and then when we found the beat,
we already knew that like we want the future to
be on it. So like the thing was is working
at that particular time around that energy, Like we were
always big on anthems like that was our thing.

Speaker 2 (13:28):
That was our conversation was like, all right, Bro, we
won't make anthems.

Speaker 3 (13:31):
So anytime we were creating, we would always want to
get the best and the biggest people at that particular time.
So founding the Beat Man it came through pretty smooth.

Speaker 2 (13:40):
Honestly.

Speaker 3 (13:41):
Once we found the beat, Bro hit me, it was like,
all right, we already knew what the beat was. Say y'all,
I got soup in the studio. Man, We went there,
chopped it up. Bro did his thing, knocked that verse
out immediately, and it was it was a smash it
was today.

Speaker 2 (13:54):
But it was a collaborative effort for sure.

Speaker 1 (13:56):
Yeah, and you know I've seen where the video shoot.
You guys actually had t pays and bout gott it
me from being from the South, being someone from the
culture the cloth of it, right. I remember t Pain
coming out and saying, Yo, that was my Bugatti. I
didn't understand that. What was your understanding of him coming

(14:19):
out saying that in that moment?

Speaker 3 (14:21):
Well, there was a lot of There was a lot
of energy around that time, right, was just around the
whole auto tune thing more so, Right, so you had
future hit rightfully in his own line doing this thing,
you had pain also too, So there was a lot
of comparisons at that particular time. There were a lot
of people that wanted them to collapse. So there were
a lot of people that were trying to pit them
against each other, being that they both were using a

(14:43):
specific sound, right, and they both are very talented and
good at it. So I just think, like you knows,
as bro continue to rise, I think that kind of
rubbed the pain, and you know, you know, I think
it's just, you know, it's a little industry play a
little bit. I think it rubbed paining a little bit
of like maybe this is something that I'm not a
part of and or I'm not getting the recognition or

(15:03):
from it, you know what I'm saying, being that this
is my thing, you know what I'm saying, or y'all
attacking me using it, but they ain't attacking him using
it because I think Jay also was was you know,
loud about.

Speaker 1 (15:13):
We off that he tried to kind of kill the auto.

Speaker 3 (15:15):
Two right, right, So so that's what I'm saying on
at that point there, It's like, so imagine that, right,
So that's that's kind of hovering over the culture and
the energy, and it's like, you know, people feel some
type of way, you know what I'm saying, Like I
can imagine paying feeling some type of way internally. So
you know, when stuff like that happened in comparison to
and being that Brother was a part of the video
and then we're using the whip, it's like, you know,
it's something to comment on. You what I'm saying, I

(15:37):
didn't like that because I didn't love it neither. I
felt like it was not necessary for Brother to mention that. Uh,
but either way, I felt like I'm big on seeing
things from both ends of the perspective. Dog, you did
what I'm saying, like ends of the spectrum rather so
it's like on one end, you know, in that moment,
I'm like, Bro's that don't even make sense for you

(15:57):
even be a right and that big a deal.

Speaker 1 (16:00):
We were trying to hustle.

Speaker 4 (16:03):
Bro.

Speaker 1 (16:04):
This don't got nothing to do with who caught his
seals or whatever that is. You can't you know what
I'm saying. I didn't appreciate that because of that. It's
almost like, Yo, this is two black artists you in particular,
coming from that area. Don't step on this, like, let
us hustle with this bro. It's like the big homie
who let you wear as jewelry or something. And then

(16:26):
he started trying to little boy. You know, I man,
it's my ship. Dude had on he came to buy
a bar on my car. I didn't appreciate that, you
know what I'm saying. I'm like, yo, let the let
the dudes hustle. This is part of our culture. People
rent cars in that videos. A lot of these dudes
rent jewelry. That's that's part of the culture, right. And

(16:47):
I don't think you guys positioned it like it's my Bugatti.
It's just like I woke up in a new Bougatti.
It was a smash record, and.

Speaker 3 (16:55):
The reality is is we're gonna have We're gonna have
a Bugatti that regardless exactly, So that it didn't it didn't.
You understand what I'm saying. So it didn't. It didn't matter.
The song was a smash in itself and it hit.
So it's like, I think, you know, sometimes you want
to be a part of something.

Speaker 1 (17:09):
Man.

Speaker 3 (17:09):
I understood that whole situation. I understood the frustrations that
Bro was going through. At that time too, But uh,
it didn't. It didn't affect me, It didn't hinder me.

Speaker 1 (17:17):
I did.

Speaker 3 (17:18):
I never got any questions about it, Like nobody never
said and brought that up like. It was never no energy,
So it was never anything that I had to deal with.
It was never like bro was trying to suppress this
or why Bruh doing that? It was never no energy
like that. It was just like a couple of people
mentioned that, Hey, that was paying vibe in in a
in a video.

Speaker 1 (17:36):
That was it. Yeah, that's for me. That's as a
big home man, as someone that lend out calls and
lend out jeur and lend out certain things. You know,
I just want to speak against that in our culture. Right,
Let's not do that to the youngsters coming up, because
at that point, what records did you really have? Was

(17:57):
that one of your one of your first like.

Speaker 3 (18:00):
What it all was before that? Oh it was already
the record. I was already him, you know what I'm saying.
And then Hustle and then cash Flow was before that arrived,
so you was already meelish. Yeah, twenty thirteen was was
Uh so when that record came, it was just another
massive record for another.

Speaker 1 (18:18):
Right, yeah, you smoked that junt. Let me ask you this.
I heard also on the Joe Button podcast because I
don't understand this and maybe you can, you know, help
gain some clarity. But you said that when you were
getting out of the CALLI situation, that it was seven figures.
What does that mean? Like, how does that look as

(18:41):
far as like contract negotiat What does that mean you
just need to pay a million dollars? Is that what
the verbage is that U that it is? Or what?

Speaker 3 (18:51):
Well, at that time, it was just the number, right,
you know what I'm saying. So before any negotiation anything
went down, or any discussion around the contract, this is
what bro it initially. But again, I'm a guy, I'm
a young man who understands the both ends of this,
you know spectrum. So I'm understanding, like, this is just
a fluff number, This is just something to scare me.
This is something coming off of currently it's frustration and

(19:13):
how we feel and boo boom boom.

Speaker 2 (19:15):
But also too, it.

Speaker 3 (19:16):
Was very real, very real for me, so and I
knew at the reality at that particular time, I couldn't
just up and give a bro meal. You see what
I'm saying for the situation, and I feel like it
and I feel like that would have been just taking
advantage of.

Speaker 1 (19:30):
A nigga too.

Speaker 3 (19:31):
At that point too, I'm like, you know, to give
you an M for real, like you know what I'm saying,
what I know, my work done spoke for itself.

Speaker 1 (19:37):
Like you know what I'm saying. In the rig you
you understand, yeah, kind of paper with this, especially because
you may have been in a deal that wasn't that
lucrative and it just bopped right right, So they still
are winning from that perspective, you know. So it's like,
you know, if we right have something, you've built something right,

(19:58):
which is incredible. You know, the moment when you want
to like slide out, I think for me, it's like,
oh no, Like anybody, depending upon who they are, they
gonna make it difficult for you. You know what I'm saying.

Speaker 3 (20:08):
So to me, that's the first initial like all right,
And then we went back to the drawing board, you
know what I'm saying, And there was conversation, conversation, meeting up, conversation,
that whole thing till we can actually establish a real
number or something that actually made sense for me. And
then once the you know, the hot heads cool down
and everything like that. Once we got to and even
you know, everybody even killed. Now it's like, now we

(20:29):
can have a real conversation about this, you know what
I'm saying.

Speaker 1 (20:31):
And I've seen on Breakfast Club where they kind of
asked him about you meant to ask what were the
best eight hood? Was like your first artist the first time?
Are you still and they so you're still together? Or
ain't sure?

Speaker 4 (20:42):
Doing his own thing? You know what I'm saying, that's
my brother. I support him one he is he is,
but he wants to do his own thing.

Speaker 1 (20:51):
You know what I'm saying, Why why right now? You
red hot?

Speaker 4 (20:55):
Everybody makes your own decisions. But at the end of
the day, is we got love. It ain't no like
you know I sometimes you know, artists might want to
do something and maybe you know I don't, you know,
I can't. I can't speak for him. I don't know
what he's thinking. But at the end of the day,
is we bless him, we love him, and he's you know,
I've been with him from the birth of a sort
so I've supported him and I'm always gonna love him.
And if you ever need me, I'm here to support one.

Speaker 1 (21:18):
You know, he does kind of what Cald does, kind
of dance around it, and it's love, love, and you
know what I'm saying. And then you tweeted following that
you said that only if everything you said in an
interview was true. Have you guys spoken since then? What's
the relationship with you guys, if at any But what's
the feeling with Cald and that situation with we the best?

Speaker 3 (21:41):
Well, there is no situation, you know what I'm saying
between me and me and Bro. You know that's just
only history between me and Dog. On my end, I'm
a man of love, you know what I'm saying. Like like, so,
there is no love loss. You did what I'm saying.
But at the same time, I'm not looking for anything
from him, you know what I'm saying. I think that
I will him the best with what he has going

(22:01):
on with his kids, with his family and everything. But
there is no relationship, not to say that there will there.
There won't be a relationship nor a conversation, which I
feel that maybe there will be God willing to see
it so that it will be a conversation between us
two to mend some things out. Or just have a conversation.
But you know, nah, there's no relationship at this current moment.

Speaker 1 (22:22):
But what's holding it back? What's what do you think is?
I mean? Because if you you cleared the debt, you
pay whatever was ass you guys negotiated a number, would
you guys seeming to be so close during that run,
what would make it at this point we haven't even
spoken right, right, Like, what is what? What would you

(22:43):
contribute that to? Uh?

Speaker 3 (22:45):
Well, I would say there's a few things that contributes
to that, right. So that was a moment in time
for me where I took a step back from the industry,
right to just go more introspective, to learn about myself,
to recreate myself, rebrand and all of that stuff. So
that was that whole process that when down right, when
I became independent. So I went on my own personal
journey to find me, and I feel like he went
on his own personal journey as well.

Speaker 2 (23:06):
To find him.

Speaker 3 (23:07):
We just have yet to meet or be in the
same environment or space, you know what I'm saying, So
like that's really just the difference. But when I've seen
him out, our last time interacting was love, It was
big hugs, it was my brother. It was I appreciate you.
That was our final interaction at that particular time. But
it ain't no like bad Blood is just I'm doing

(23:27):
me bro doing him. We just haven't seen each other
in that environment. But I've I had other homies who's
connected to me that's seen him again.

Speaker 2 (23:35):
And callin is always based on love.

Speaker 3 (23:36):
Man, He's always like that sort of guy, the the
no non confrontational you dig so so yeah, they've seen
him out and it's been all love, you dig what
I'm saying. So we just haven't had that opportunity to connect.

Speaker 1 (23:50):
That's to me. You know. We just spoke about some
of these events in some of the fake love in
the industry too, though, where you will get out and
there'll be DAPs in hugs and my brother is and
my brother that This is why I stay away from
some of these because they invite me everywhere. But I
stay away from some of it because I'm not into
the passing out numbers and not answering texts like if

(24:12):
you get my number, I'm gonna answer you. Yeah. You know,
I was dealing with a guy yesterday that was telling
me like, man, I reached out to this such and
such and he gave me number he wouldn't answer, and
it will hurting my spirit because I know the industry
is full of games like that. You know what I'm saying,
So I'm not sure I'm taking everyone in face value

(24:33):
that when I see you out in public, you know
what I'm saying, that it's all love and this and
that like and in private we ain't even spoken, right right,
right right, that's me my personal outlook on things, because
I understand this game. It's tainted. You know, it's sustained
on the game man, and it's not as it's not

(24:53):
as genuine as people may think it.

Speaker 3 (24:55):
It looks that's a fact, bro, But I look at
it like this, right, like, whether or not you genuine
or not don't got nothing to do with me.

Speaker 1 (25:02):
You see what I'm saying.

Speaker 3 (25:03):
My love and my genuineness hopefully may inspire you too.
You don't have to be anything like a like minded
individuals are gonna find like minded individual and it's like,
that's why it's important enough to move through or he'll
like them lower parts of yourself, because if not, you
still come in contact with those same people, even though
you think you above it to a certain degree, you
did know what I'm saying. So for me, I'm gonna

(25:24):
come through with love regardless you can hate me. I
represent love that's gonna ride on your spirit in my mind, Yes,
you did. You know what I'm saying, So it ain't
got nothing to do with me. So it's like if
I'm connected and I come through with the space and
the energy of love and you don't reciprocate that, it
just lets me know that this is not where I
need to be. You are not who I need to
be in contact with. So that's information and everything. So

(25:44):
if he don't answer you or he don't hit back.

Speaker 2 (25:46):
That's not your guy exactly. He did know what I'm saying.

Speaker 3 (25:48):
It's clear, and it ain't to take personal like what
you can right take your personal feel how you want
to feel, man, whatever, but just know after you get
done with all that this ain't my man, and I'm
gonna treat you, yes, but I still got love. But
see them same guys to see you out, And I
was trying to kind of walk them through that them
same guys will see you out again and act like

(26:10):
oh man, I just no not and like it's like
and the little home is like bro I've been trying
to get a verse from your feature from you, Like
you're do a song with a guy in this business
and they won't clear the record they know it's red tape.
On the other side of it, the label may step
in and they may crazy.

Speaker 1 (26:28):
All of that kind of stuff happens.

Speaker 3 (26:30):
I don't like that type of shit though, when I
see that go down to like people who've given features
have done something like that, yes, and then when you
get it and they won't even clear for you, that's
just ain't gonna like. That's five business, bro, business for real.
So and I feel you, bro, sad niggas do shit
like that, because that could really kill an up and
coming artist.

Speaker 2 (26:48):
Is somebody who just on their grind it can kill
your spirit.

Speaker 3 (26:50):
Bro, we're dealing with somebody like that because you happy
about it, Like, man, I got the verse, only to
find that that them people on the other end.

Speaker 1 (26:57):
I know some guys is paid for versus and we're
not talking about five were talking about forty five thousand
for a verse from artists not understanding the business. And
on the other side, the label keeps stopping it. Hey, yeah,
can't put that out, almost like they want more money.
That's crazy And for me, I don't have a I

(27:18):
take that personal or one hundred percent, one hundred percent
put majority of the time. Bro, that's really how it
goes that.

Speaker 3 (27:24):
Like you know a lot of these artists who are
signed to labels and stuff, you know it's a partnership,
so there is no independence within them, you did you
know what I'm saying, Like they're not operating on that
so a lot because I remember, okay, being on a
major label, Like I can tell you something, but that
might be that could possibly go against like what my
label think about this? Ye, Like I can say, I
can say, yeah it is, but the label can be like,

(27:45):
now we ain't gonna clear that because this on the
line with this, you ain't doing this da da D
What do they numbers look like? What are they building?
What are they doing? So like yeah, you get that, bro,
you get that a lot. And that's that BS shit
with the label shit that you gotta And did you
really see like who got controlling?

Speaker 2 (27:59):
Who really don't?

Speaker 1 (28:00):
Right?

Speaker 2 (28:00):
You see what I'm saying?

Speaker 3 (28:01):
So like, yeah, man, that's crazy.

Speaker 1 (28:05):
It's heavy, bro, that having heavy stuff. Let's take a
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only with prize Picks. Back to the show. So what
your experience with a major label, what you sign again
to a major I wouldn't be opposed to it.

Speaker 3 (30:08):
Yeah, I wouldn't be opposed to popping out with a
major label for the simple fact of like the team
that they can provide.

Speaker 1 (30:15):
You see what I'm saying.

Speaker 3 (30:18):
But it would definitely be structured something in a deal
that I structured me and my lawyer for sure.

Speaker 1 (30:22):
Right. You know what I've also noticed, because like I said,
I'm with iHeart, I've been with Revote, I've done a
lot of deals in this business. But I'm also noticing
that they outsource a lot of the jobs, right, meaning
you making go and hire that same marketing team, you know.
And I see Drake going through what he's going through

(30:43):
right now, where his songs are not getting that radio push.
Drake is gonna have to invest money hisself into some
of those teams, you know, and some of this relationship
because some of these labels have ten, fifteen, twenty years
with this certain company and they can press button, or
they have leverage with Spotify, they can you know, some

(31:03):
of the digital real estate they own, right And so
you some of these playlists and some of these things
that they can just place you on. But you see
someone as big as Drake drop a record, man and
it'll go from it, It'll peak to two or one
just because of who he is. But because of the
label infrastructure, it's not supporting him right now, because of
the lawsuits and stuff. You will see it drop fast tremendously,

(31:27):
like to forty and sixty and then out of the charts.
And we have to know that you can hire some
of these people yourself. Are you examining that, are you
looking forward to doing stuff like that?

Speaker 3 (31:40):
That's how I operate now as an independent audience, So
I outsource all my things. Yeah, so the people that
I need outsource my PR. We'll outsource anything, man. You
see what I'm saying, outsourced marketing teams. I've outsourced social
media marketing teams before, but yeah, that's the way the
state of You know what I'm saying. Make sure you

(32:01):
have a really good distroal company that you do business with,
good partnership, and then you outsource everything depending upon what
it is that you need, so you know, during our time,
PR and all that stuff.

Speaker 2 (32:11):
So one hundred percent, man, that's definitely the move.

Speaker 1 (32:14):
Yeah, I think. But it's also a black hole in
this industry where you can spend money with this marketing
team and they don't they're not effective. You have to
know where to spend the money. And that's the thing
about the labels. They know exactly who to call to
make sure that you're here, there, and everywhere, and then
you can be like, no, I'll do it myself and

(32:35):
hire someone. It's like you're not getting this stuff done
right right, and you can't wrap your mind around here,
you know what I'm saying.

Speaker 3 (32:42):
And that's one of the difficult parts that you say
that too, bros, because like those are some of the
things the hardships that independent artists are gonna come up against.
So I had to learn that whole plan field at first,
of like what it is to outsource? How do you
outsource these people? And only that what exactly do I need?

Speaker 1 (32:57):
Bro?

Speaker 3 (32:58):
Because I ain't gonna lie there was people that one
time that I was hiring, when it's like I can
honestly do that on my own, Like I can reach
out to the same company, I can reach out to
these same people and get the interviews and do you
know what I'm saying. So for a while once I
had to learn the game in that way of like,
all right, bro, what exactly do you need?

Speaker 2 (33:14):
You know what I'm saying, what exactly are you trying
to do and what you're trying to take it.

Speaker 3 (33:17):
So as I realized that, I'm starting to realizing like,
so I had to fail before, you know what I'm saying,
had to like outsource different people and realize had a
team of eight nine people and just realized, like, damn,
I'm putting a lot of money out. You see what
I'm saying to just mainly just paying people, but these
people are not producing. You see what I'm saying, Like
it's just And then ultimately you realize like they always

(33:37):
you know, pointed back to you.

Speaker 2 (33:38):
Or you gotta be the one and you gotta be
the da da dad.

Speaker 3 (33:40):
And it's like this is why I got the team
with people that could you know, I know, And so
for an independent art you gotta realize what are you
good at and what are you not good at?

Speaker 2 (33:48):
Let me say that you know what I'm saying.

Speaker 3 (33:50):
So like that first part was like that for me
till I realized it, like, man, I don't actually.

Speaker 2 (33:54):
Don't need that, you know what I'm saying.

Speaker 3 (33:56):
But it took for me hiring eight nine, ten people
to decide like, damn, I'm putting a lot of money out,
but I ain't getting no real return from this, you
know what I'm saying. And you sleep light man when
that happens, and you're like, man, every month I'm putting
out twenty six thousand, and you look up and it's like,
what have you been doing all money?

Speaker 1 (34:14):
Right now, We've been working on it, We've been reaching out.

Speaker 3 (34:17):
Now, they've been trying to cap you out because it
just be your energy. Because my energy alone and my
projects and my house that I pull out, they're gonna
be successful. My fans are gonna support it. The people
are gonna come. You see what I'm saying. I'm an
incredible artist in that way and blessed in that way
to where you know, I can continue giving the people
hits and so a lot of that. A lot of
times it's me driving that force. You see what I'm saying,

(34:37):
And it's like and then you can have a hot
you know, when you hire a few people, sometimes they
might hide underneath like what your energy and what you're doing.
It's a little diluted in terms of like no, no, I
made that happen, Like the boy restocked because I was
on my ship.

Speaker 1 (34:51):
What the boy restocked? Because they see me out.

Speaker 3 (34:54):
Here with you know what I'm saying, like it ain't
nothing like like so you learn like no, no, no,
is this person gonna go get you?

Speaker 2 (34:59):
Are they gonna bring you ideas?

Speaker 3 (35:01):
That's why they're gonna I'm the tight I need ideas,
bring me ideas? Yes, are you a creative mind? Can
you can just go make it happen? Don't bring it
to me? You need da da d go make it happen.
About that, like, let's get you know what I'm saying, like,
let's get it moving, bro, You hear me.

Speaker 1 (35:15):
That's and you gotta pay attention to Like you said,
they definitely are high behind and under certain things. But
that's what I love about my platform is like a
lot of it is incoming. You see what I'm saying.
So it's almost like the people that I do have
on my team, they know I expect a certain level.
Cause it's like, man, if I'm having all these dudes

(35:36):
reaching to me, what you mean such and such said
such and such right right right?

Speaker 3 (35:44):
You understand what I'm saying that what you mean such? Man,
just get it done with what you like how it
is in my mind, Bro, it ain't no pushback. Bro.
It's either it's gonna work or it's gonna work. I
don't got no. Well, maybe let's get it done. Let's
reach out to a moment like yeah, let's do bro.

Speaker 1 (36:00):
And that's what I be about. And sometimes that kind
of comes off a way. But you know, and I
try not to because I don't want to. Also I
don't want to be hard to deal with. But this
is my baby. Yeah, this is everything for me. You
know what I'm saying, And I'm not paying people for
no real why you don't see a lot of people
around me? What are you doing? Right, bro?

Speaker 3 (36:20):
That's the question right there, that's the bead. Like they
hit you with them titles you own such and such,
So what does that title intel? What would it look
like for you working on this business? What will you
be doing exactly? You know what I'm saying, like clearly,
well I be boom booming, And sometimes you're like like
hold on when they go to explain it, he's like, yeah,
I gotta actually like do that myself.

Speaker 1 (36:36):
You know what I'm saying, by the time to get
to you, right, right, by the time it's submitted to you,
that's done. So I'm not understanding that's a smarter way
to do it, right, That's a smarter way.

Speaker 3 (36:47):
So oftentimes that's what we figure out is like, all right,
the boy want ten thousand dollars a month. Boom, But
I found somebody that actually work within these that this
this job title in these you know what I'm saying,
that could actually give me what I want and as
much they actually cutting out all the fluff because sometimes
just for that tile of the name, people like to
charge extra five to ten thousands just for that you
know what I'm saying, And then you find out it's like, man.

Speaker 2 (37:08):
Y'all, boy, ain't really you know, there's no real work mean.

Speaker 1 (37:11):
Right right again, I tell people it ain't just having
a brand, it's the person you're dealing with. They gotta
know how to pitch. When you see my roller dicks
like I've did a lot of people, but certain names
on my shit. You know, they don't do interviews, so
it's important for you to leave with those names so
people know, oh who they they really don't even do

(37:35):
it and let me check out. Even if you don't
know who I am or my brand visibility hasn't got
to you. The way you pitch it is important even
to getting some of these brand deals. It's like, who
am I paying to get my brand deals? When I'm
dealing with people in the culture that's introducing me to
people that's getting some of this stuff done. We got

(37:56):
to have a mean Monday one o'clock about that I'm saying,
I'm calling meetings, man, you know what I'm saying, cause
that money. I ain't bleeding money. I can't. I come
from the street. So I'm not someone that's just gonna
let everybody be paid for no reason, you know what
I'm saying. That's why I got Marquita. She keeps me
in the loop with the labels because she's she's heavy

(38:17):
with those labels. It's certain people. She can definitely get
you to them, you know what I'm saying. And that's
the thing too. People can promise you that they'll do
things that they can't even do. They don't even have
the capacity or the capability to even do right. So
we gotta be away and let these young people know.
Independent artists, independent content creators, podcasters, whatever you're doing. Your

(38:39):
team is important, but you got to hire the right people,
you know what I'm saying. Just don't have a lot
of fluff around you. I won't know what you want. Man.

Speaker 2 (38:47):
That like for artists too.

Speaker 3 (38:48):
That's important to say because we can say that, right,
But it's like for artists, like, you really have to
know what you want, bro, and you really got to
understand the positions of the people that you're working for.
Like my guy used to say that years ago of like, yo,
you know what I'm saying, you an artist were bruh.
You got to learn the landscape of what an insistant
would do, of what a manager would do. I'm like, bro,
I ain't got no time for none of that. Like

(39:08):
moment I got independent, the moment I started to go
back right, go back to school, and I had to
learn what's the job of a management, how do they
show up? What's the job on an assistant, what's the
job of a pr what's the job of this, what's
the job like how should they operate? And me being
clear about exactly as an artist of like what I want.
So that took the longest time of like oh okay,
I need this. I need somebody who's going to see this.
These are the type of brand deals because not everything

(39:30):
is for you, So you got to know what type
of brand deals to get you for you know, I'm
saying one that's in alignment with who you are, like,
so everything comes down to being that. So it's like
the more you get clear about what it is that
you want as an up and coming artist, that like
the better your landscape will look.

Speaker 1 (39:45):
If a label asks you right now, Ash, what do
you want, you would be able to communicate that with
them from a dollar amount, from a structure amount. So
you're operating at a high level. Yeah, that's a artists
get around these dudes. They be like, all right, so
what do you need? What you want? What you trying
to do? Ship? I just want to sign bro right right.

Speaker 3 (40:08):
When you're young, I mean yeah, yeah, yeah. When you young,
you think about Mama and them, you think about a
little brother, you think about the crib of the family.
So immediately like you know that override that check, that signing,
you know, like and then our minds start going to play,
you know, play tricks on us.

Speaker 2 (40:22):
We start thinking about the future type of car.

Speaker 3 (40:24):
We're gonna get, the crib we finna get, June, were
finna get, Like, I'm gonna take care mom, I'm finna
get it. So your mind start to place all these
purchases when you ain't even like, you ain't present enough
to handle the business. And that's how we get got
because you know, it's just like, oh, we're thinking contract, thinking.

Speaker 2 (40:38):
Money, bro. It's like, nah, homie, all money and good
money for real real.

Speaker 1 (40:41):
And then a lot of that money is paid back
money too, So it ain't you ain't. It's no free lunch.
Ain't no such thing as free lunch in this business. Yeah.
So if somebody take got you a million dollars. I
remember t I told Thug Thug wanted to sign with
t I. And he told and me say, bro, you
don't want to sign with me because if I sign't
give a million dollars, I'm gonna lock you down for

(41:03):
nine hours. He just ken't it real with him, like, bruh,
I'm gonna lock you in, lock you down the way
you really. I'm making all that back ten times over.
And I don't want to ruin our relationship with because
what will happen is kind of what happened to you.
At some point you run an audit or you try
to start asking questions. And he said, hold on, man,
you done been paid for six years at this rate, right,

(41:26):
and now I'm trying to leave and you still want
another men, right? And that shit if you're not strong minded, man,
it can break you down. You can feel used and
abused and miss you. Yeah, bro, you know what I'm saying.
That shit is, man, that's heavy man.

Speaker 2 (41:41):
I mean all of them. Feelings are a part of it, bro.

Speaker 1 (41:43):
You know what I'm saying.

Speaker 3 (41:43):
In that moment, that's how you feel when you're in
a situation like that. And y'all water navigated something special
that loan and y'all brothers and y'all done traveled the world,
done stuff.

Speaker 1 (41:51):
Bro, y'all been on stages. You know what I'm saying.

Speaker 3 (41:54):
Like you feel that way, You feel like slighted after
you come out of something like that, Bro, you feel like, man,
I feel crazy, you know what I'm saying. But it's
like but then on the other end of that, it's like,
man like, if they keeping this information away from me, though,
what am I missing?

Speaker 1 (42:07):
For real?

Speaker 2 (42:08):
You know what I'm saying?

Speaker 1 (42:09):
Like, So yeah, Bro, that's unfortunate stuff. Man. Let me
ask you this, being from Florida, what part of Florida
are you from? Did feel did feel Florida? Yeah? Do
you feel as though when do we the best situation
stopped that you lost the support from Miami? Hell no, no, no, no,

(42:29):
hell noah. Nah.

Speaker 2 (42:32):
I ain't never I ain't never feel like that. I
ain't never feel like I lie.

Speaker 3 (42:35):
You know, I think I always had like you know,
there was always murmurs in the city. Like I'm from
Brower County, so I ain't from Miami. Miami always been.
They always loved me, you know what I'm saying. And
my city always loved me. My city just they want
to see me more, you dig what I'm saying. So
at that particular time, you know, when I separated, bro,
it was that was just my choice. Man, the city

(42:56):
still behind me, the city still showing love, you know
what I'm saying.

Speaker 1 (42:59):
Would you be able to say that though? If you like? Yo? Man,
the fucking radios and shit, and now I ain't with dude,
kind of feel like they ain't.

Speaker 2 (43:07):
We talking about I'm bad the commercial spot so like
that's what.

Speaker 1 (43:11):
I mean, Like not even just the I mean the radios,
the infrastructure that he has created in Miami. When he
co shines you or collaborates with you, it's kind of
baked in. Well.

Speaker 3 (43:24):
Well, you see, that's a great point because there was
some some some foul play going on there, right, There
was some calling in to try to not get my
records played. I was hearing things through the grayvine. But
the beautiful thing about that is that I've established my
own relationships within the radio. So there was also like
there was two ends of it that were people right
on one end that's pushed back from that side of

(43:45):
not you know, not trying to get my record played
and people not wanting me to shine and do my
thing right to like the radio people really want me
to be even more part of what they got going on.
You know what I'm saying, Like my god Bullyproof and
my guys DJ, ask the people who up there a
ninety nine, you know, the radios and all of that stuff,
like they still supported me. I mean, come through the radio, Bro,

(44:06):
Come do your thing, come do whatever. If you got
a project, you got an album. So that's that's the
beauty about h My navigation is the fact that like,
uh you know, I learned very on the respect of
like the DJ of the people. So for me, I've
always like had a clean face. So that's the beauty
about me.

Speaker 5 (44:22):
Bro.

Speaker 1 (44:22):
So I can pull up at any radio station. It
ain't no bad blood.

Speaker 3 (44:25):
Even though you support Bro, you see what I'm saying,
You still know that as still pulled up at that
free concert, He's still pulled up at that toy drive.
He's still pulled about there and handed out them turkeys
with y'all for the race. So he's still you know
what I'm saying. So I'm embedded within the culture in
the community, and for the most part, people want to
see Ace win simple and playing Bro.

Speaker 1 (44:44):
Yeah for sure. What about what about what the rappers?

Speaker 4 (44:47):
Right?

Speaker 1 (44:47):
Because we are just named off the Chris Brown's the
futures some of that shit. Did it feel like it
came because of the brand extension from call it or
because of ace hood or was it a mixture? And
did you lose some of that support after the separation
from that current situation?

Speaker 3 (45:07):
There was a mixture. There was a mixture of two
of like some things came by the extension of Bro
and some things came because of who I am and
who's the It's like ye had the extension, but the
guy on the other end of that too, you understand
what I'm saying. So if it's like, Okay, yeah, you
connected to such subch but actually I rocked with Brother regardless,
Like you know what I'm saying, Like it's extension, but

(45:28):
I really got love for Brother, So like that's what
it would be like, you know what I'm saying. It
would be that back and forth, like did you lose
any of that? Like some of it some of it?
Let me say, did I lose any of it?

Speaker 1 (45:44):
Some of it got diluted? Yeah?

Speaker 3 (45:45):
Right, So there was moments, There was a time where
like when I did separate from the whole label, there
was like, you know, but I also didn't try to
reach out. There was some artists that I did try
to reach out to, you know what I'm saying during
that time, whereas like man niggas weren't really trying to
show love in that way. You did, what I'm saying,
but it wasn't crazy, crazy pushback because I didn't really

(46:06):
try to cert I really didn't try to reach for
the higher up artists, if that makes sense. But why
is that because you were protecting your peace or because
again I just named off you Future three one hundred
and eighty five.

Speaker 1 (46:19):
Million, right right right.

Speaker 3 (46:21):
I think a little bit of it was like I think,
a little bit honestly bro from being transparent, was like
I didn't know where I stood with those artists anymore.

Speaker 2 (46:28):
I no longer knew.

Speaker 3 (46:30):
Our relationship at that particular time and how strong that was.
So a part of me was a little bit in
fear of actually reaching out to particular people to be
able to want to connect with them and say, hey, bro,
let's get on this feature. Because of the vibe of
being rejected, you know what I'm saying. I didn't want
to be rejected and reach out to something, you know
what I'm saying, and just go through that. So for me,

(46:50):
I just kind of focus on my landscape and what
I can do now. So I still took the steps
to reach out to certain artists and some you know,
wouldn't respond, and some would, but a lot of those
guys that I working with before, I didn't go back
and reach out to them guys because of this to
the idea of rejecting or the idea of like them
being slow motion, you know what I'm saying.

Speaker 1 (47:10):
And like whatever I thought I had with these individuals,
and like you said, there's a fear associated with that,
and I don't want to feel a way about you, dudes,
because I'll stop then I'll stop performing the songs, which
then hurts my fans and then probably hurts my shows.
Like it's a domino effect. So I'm gonna just leave
that alone. But that's unfortunate, bro, It's so unfortunate. You

(47:33):
and Chris Brown should be able to get another one
in you in future. Like we're talking about records, that
three hundred and eighty five is not nothing to sneeze at.
Like that's a very big deal, bro That's you dig
almost a half a billion views and that's just on YouTube.
That don't count Spotify, Apple. We may be talking about
a billion streams if you, you know, put them all together, man,

(47:58):
And I hate that. I hate that this industry moves
that way. But I also won't expose that to the
artist that's out there that really live in the moment
and build your team while you on that journey, because
you could be next to some of these people and thinking, no,
it's always going to be like this. Now, get phone numbers,
get contacts, like build that up, man, so that it's

(48:20):
not just on the people that you came in with.
I get it, you dance with who brought you to
the party. But at the same time, man, you got
to prepare for the worst in this industry, very vital.

Speaker 2 (48:31):
Industry, very much so, yeah, very much so.

Speaker 1 (48:34):
You know, I hope at some point you can get
you in with some of those.

Speaker 3 (48:39):
It's literally just reaching out, broh because you know, I'm
not gonna make any of it true, But I'm just
telling you at that moment of what I was experiencing,
the feeling, not to say that there isn't love there,
Not to say that brother won't be willing to do
the future or whatever it is right away.

Speaker 2 (48:54):
It comes through the grayvine.

Speaker 3 (48:55):
It's all love with most of the guys, because it
ain't never been no bad blood, you know what I'm saying.
And as we see things unfolding, you know, you just
starting to see who's supported who ain't you know what
I'm saying, Like you're just starting to see things starting
to dwindle, you know what I'm saying, and like truths
are starting to be recognized about certain people, certain things.
So it's like I also believe like two dollars Like

(49:16):
at that time too, I was just mindful about where
I focused my attention.

Speaker 2 (49:18):
I knew I was very fragile at that particular.

Speaker 3 (49:21):
Times in terms of just like recreating, rebranding myself and
my identity about who I am and where I'm going,
you feel me, So it's like at that time I
had if you think about it, right, if you in
that position, I had already done this. So I had
done this feature. Me and Bru done records together, Me
and these people done stuff. Me and Chris got two records,
three records, you see what I'm saying. So I had
already done this, So in my mind, I'm going to

(49:41):
do something different, something, and you've done it under his
under right, right right exactly, and you didn't.

Speaker 1 (49:47):
Get to leave with some of that, some of the
equity that you have built. So that's why it's important
to nurture those relationships because now I'm playing independent ball
and and I'll be in a situation to be able
to capitalize off some of the things now that I've
built in the past that he won off of. You

(50:07):
know what I'm saying, Because those records a hit records, man,
and at some point I just hope that you able
to circle back around with some of those guys. The
chemistry was great, the songs did amazing, and sometimes these labels,
that's what they're looking at. We just spoke about. They're
looking at the analytics. So it's hard to say no
to the money because they all look at money around here.

(50:29):
Three hundred and eighty five million on that junt, five
hundred million over here, seventeen million over here, you know,
and millions are not something to just sneeze at. I
just I'm not going to allow people to Yeah, you
know what I'm saying. Respect that. You know. I'm also
looking into you. I don't think I ever heard you
speak about this, So I want you to speak about

(50:49):
this the BT Awards or some BT function. Your Roleg's
face bezel fell off. I'm saying on with you, brother.

Speaker 5 (51:01):
With the feeling man BC wars going down, it's happy
to beat him.

Speaker 1 (51:05):
Many of us young people just come through the takeover it.
Man ain't put up too over there.

Speaker 3 (51:10):
That's our sat man.

Speaker 5 (51:11):
I'm happy to be here. My new album man as
this stares July sixteen. But y'all picked that up. We
just hear a baby were feeling good? You feel me
all now? Speaking of Philly Field, man, I don't know
that was crazy, right then, that's the first time you
let people perform.

Speaker 1 (51:24):
You want something up.

Speaker 5 (51:27):
On?

Speaker 1 (51:29):
Yo.

Speaker 2 (51:30):
He almost he.

Speaker 1 (51:31):
Almost lost the vessel. Take care out before we continue.
That's gotta go fright, you know what, that's only like,
it's it's all good and it's only twenty k. Right then,
if I fished out and they dropped down the blow
Man's what was that about? And did you fire that? Julia? Well?

Speaker 2 (51:47):
Uh man did? I was totally shot.

Speaker 3 (51:50):
What happened at the whole war vibe, you know what
I'm saying, Especially when you spend forty two thousand or something,
it's like what I need that?

Speaker 2 (51:56):
So I ain't gonna lie it. It just happened.

Speaker 3 (52:00):
I can't even explain how it happened, but it happened,
you know what I'm saying. Not the greatest place for
it to happened that you did, you know what I'm saying,
But uh, it happened.

Speaker 1 (52:09):
Man.

Speaker 3 (52:10):
What the reality was, we were never tripping our people
around us, you know what I'm saying, Like we don't dabble,
like respectful to the people who do, but we don't
dabble in the whole fake jury vibe and.

Speaker 2 (52:18):
The people do with authentic people, you see what I'm saying.

Speaker 3 (52:21):
And after I after so after I went to Raffaello
and we talked about that joint. And my jeweler is
the biggest jewel at that time. He do all our stuff.
He do me, Fat Joe, he do everybody stuff. You
you know what I'm saying. So you know when that happened.

Speaker 1 (52:33):
Bro.

Speaker 3 (52:33):
It was unfortunate at that time, but we weren't tripping
why because it's a real watch.

Speaker 2 (52:37):
The bezl just happened to fall off.

Speaker 1 (52:39):
For did you take it to a third party and
make sure it's a real watch? I know it was real.
I needed to see the curd part. But the reason
I say that is Baby went up with a watched.
There were like four hundred grand.

Speaker 3 (52:50):
That's the same jeweler, see which which which I'm a
different type of guy. I actually never put that out.
I actually never said that years ago when it happened.
I actually had never even mentioned the jeweler. Yeah, but
the same jeweler who did that the baby was the
same jeweler that did it in my watch.

Speaker 1 (53:04):
That's what I'm trying to do.

Speaker 2 (53:05):
What I'm saying. I just wanted to never put bro
out there like that because I'm.

Speaker 1 (53:08):
Just but at the end of the day, it could
be like you send me to your people to verify
as real and then yo, like they have these infrastructures, man,
you know what I'm saying. So Baby go up online
and the little fake watch dude, hey, and Baby like
hold on, and he ended up making some rings for baby.

(53:29):
After that, just to try to smooth it over, he
basically said he was sold a fake watch. So that's
what I'm trying to say, Like, oh and two, they
so it was verified.

Speaker 3 (53:38):
Back then they had watch Busters, So watch Busters had
already verified that the watch was real. Okay, didn't nobody
want to hear that? So that's why I'm saying, we
weren't tripping because the watch was real. Hor right. We
spent real forty two thousand, and after that we read
up and spent sixty five thousand on this one. So
we want you understand what I'm saying, Like we weren't like,
we weren't tripping, bro.

Speaker 2 (53:58):
We need real money, bro.

Speaker 3 (53:59):
So it's like and no need to like so as people,
it's like, really the jokes on y'all if y'all want
to be funny, because well, I wasn't in my house
sad about nothing like that. We weren't having no loan
conversations about the watch situation, nothing like that. But we
just didn't know how the mother other came off. You
know what I'm saying, Like that was just the whole thing.

Speaker 1 (54:15):
But if you spend that kind of money, when I'm
saying is or what I would have suggest for people
independent verification of some of these pieces that's costing that money. Right,
I'm not taking a jeweler word because baby took his
word the truth true, and he come to find out
it wasn't no good and it was worth four hundred

(54:36):
thousand dollars. You see what I'm saying. So your word
is as much as I respect you, and it shouldn't
the truth. Don't mind being investigated, right, So you can't
get mad and me for saying, Yo, all right, bro,
want that watch, but let me let me take it
to such and such independently, not your people, because again
it's an adlub thing. You know what I'm saying. I'mnna

(54:58):
send you over here, man here verifies all the n
I give you some papers on it. You'll get end
up getting to the insurance people before you figure. Hold on, man,
somebody stole I'm trying to claim that. Nah, it ain't
worth what it ain't worth what the numbers is saying
on now, you know what I'm saying. So I think
that's important that you, you know what I'm saying, you
look into those kind of things for people coming up

(55:19):
that you said you verify to you. Good. But at
the end of the day, man, I just think that's important.
Have you espacially nowadays too?

Speaker 3 (55:26):
So I would say even more nowadays than like, let's
like in those times for sure, right, but nowadays I
think you you definitely have to double down in terms
of like what's real? What I ain't you know what
I'm saying, like, uh, does the dials match?

Speaker 2 (55:42):
What's what?

Speaker 3 (55:43):
You know what I'm saying, like, it's the numbers, it's
everything lining up, you see them saying. So I think
now more than ever because you got so many people
like creating replicausin doing other things. So now today's game
is even more dangerous now. So I would get two
three people to just like verify that particular thing if
you purchased, enjoyed.

Speaker 1 (55:59):
I think, like you're saying now, it's it's an overwhelming
amount of full gazy shit moving around from clothes to
jewelry to cause even niggas is having this bumper on
this car and it's the twenty fourteen model with the
twenty twenty three grill, and oh man, they it's pull

(56:19):
a pause, man, Yeah, you know what I'm saying. So
I would definitely tell people that right for real, man, Like,
it's it's not as simple as because you'll spend your
real money on something that ain't no good and that
that can start a real problem forty two brand and
it fall off. It's like, man, y'all, nigga, what you
got me going through? Love one? Yeah? You know what

(56:42):
I'm saying, that's just crazy.

Speaker 3 (56:44):
Yeah, that's I was like, now you know damn Like
bro brouh, you know what I'm saying.

Speaker 2 (56:51):
That's it with Dow we had we like.

Speaker 3 (56:53):
That's one of the first bro so apologetic. Man, I
feel sorry for him. Jude, I felt sorry went to him.

Speaker 2 (56:59):
So Bro, I'm so sorry. Bro Manna, you know what
I'm saying.

Speaker 3 (57:03):
That Like again, and if I if I would have
felt slighted, if I would have been affected by it,
I think I would have said his name earlier when
it first happened. Yeah, I never said anything. That's how solid,
which I was just like, and it because it wasn't
no issue with me. It's just the world wanted to
make it an issue. But we was all laughing at it.
You know what I'm saying.

Speaker 1 (57:22):
That one of the first things that went viral, Like
you got to think back then, shit was viral, viral anything,
all these little niggas going viral. Now, that was one
of the first things that really went crazy across the
internet because again, people are messing bullshitters, so they just
want to see it and be like, man, this bezzer
fell out. Man, I spent fifty recks on that jump,

(57:45):
like what y'all got going. But for you not to
throw dude under the bus, it says a lot about
your careag She baby didn't hold note.

Speaker 3 (57:52):
He didn't hope because it's because it's the pressure of
the people that he's dealing with, and only that his
situation was a little different because it washed was fake. Yeah,
you know what I'm saying, Like I had a real
watch that the bezel came off of it that people
were trying to consider its fake because the bezel came right,
But we chilling in, we chilling the fact that it's
a real watch on it. It's manufacturing. We don't know

(58:14):
how it came off, my brad, but we know we
spent brother government, Like we know what we spent, we
know how we rotten, we know how we purchased jewelry.

Speaker 1 (58:21):
Right, you see what I'm saying.

Speaker 3 (58:23):
Not even that look at anything track history on anything
that we purchased, house, cribs, cars, whatever.

Speaker 1 (58:28):
No matter what it is.

Speaker 3 (58:28):
That like you know what I'm saying, like like, come on, man,
and I've been doing it since I'm in eighteen nineteen
yeh three seven and this tookn't kill menasy understand.

Speaker 2 (58:36):
So it's like, you know, you.

Speaker 3 (58:38):
Just got to be mindful about like, you know, especially
for people out there in terms of like you know,
I know they want to keep it as like you know,
a running joke or whatever in the path, but like
you know, we're really rich for real.

Speaker 1 (58:49):
Yeah for sure. Do you think you were fairly compensated
for all the work you've put in?

Speaker 3 (58:54):
You mean, like fairly from all the work that I done,
all the music and the success of the music. No, no, no, no,
I'm definitely old some checks out here. But you know
what I'm saying, Uh, I think I should be way
more richer for sure, Like I should have way more Yeah,
for sure, That's just what I believe, uh, especially for

(59:16):
my type of music, my discography in in in you know,
in comparison to maybe like the other things that people
put out. I think that my music and what I
put out is healing. I think it affects people. I
think it'll make you wanna get up and go get
some money and think you wanna get up and become
or be something. So I do think that, uh, for
sure deserve more. But I think at the same time,
like uh, you know, like like like like, uh, you know.

Speaker 2 (59:41):
God has an answer.

Speaker 3 (59:42):
You did y sort of speech, you know what I'm saying, like,
so uh, I keep my eyes on that cause I
know God can provide anything as opposed to what I
felt like man should get me, you know what I'm saying.

Speaker 1 (59:51):
So that you know that's a beautiful thing. I I'm
also want to hit you or talk to you about
you lost a kid, very sad situation and RP. Can
you explain that? Is that something that you would like
to talk about?

Speaker 3 (01:00:07):
Yeah, my daughter, lyrics star who passed away. My daughter
lyrics star passed away. The twins were born to twenty eleven,
you know, so I had two twins, a lyric star
and I had Sailor Blue. Sailor Blue is my daughter
now she's fourteen in high school. So I lost my
baby girl. She was in a nick you and she

(01:00:28):
couldn't so normally when they let you out of the nick.
You you gotta have a stool, you know what I'm saying.
You gotta have a natural stool so they can see
that everything is okay, you're processing your food. So she
didn't have an anus for it too, like you know
what I'm saying, She had a tube connected to her.
So long story short, man, we had to make a
really tough decision. That's what I spoke about on the
album on the Soul Album of Georgia Lyric talking about

(01:00:51):
her and my grandmother's story around that. So yeah, we
ended up losing her. We had to make a tough
decision to pull the plug at that time because she
wasn't showing of they actually created her, you know, uh
you know, and it ain't it so she can try
to use the restroom, but it still was coming out
like the sack part of it, you know what I'm saying.

Speaker 1 (01:01:10):
So that's wrong.

Speaker 3 (01:01:11):
It was rough, man, So we had to make a
decision to pull the plug. And it is one of
the toughest decisions in my life. So I definitely, you know,
still to this day, is still healing from for sure.

Speaker 1 (01:01:24):
Yeah, for sure, I got a I actually got a
sound name a lyric, right, and that's that's crazy, man, agatting.
My heart goes out to you. I couldn't imagine he
was born in the nick you he spent like seventy
some days and as well, So of course my heart
goes out to you for that, you know, Navigating that
kind of shit, it just has to be yeah, b
traumatize it very much, so, bro, very much so.

Speaker 3 (01:01:46):
Like I told him, Man, I was in the room
for weeks, Bro, you know what I'm saying, for weeks,
I would say, for about for about a week though,
in the room, just emotional in the dark room, in
a hotel room. You see what I'm saying, crying about
an emotional and it still visits me. You know what
I'm saying. I can just be chilling, do low, bro,
and just become emotional out of nowhere. You know what
I'm saying, thinking about my daughter and my grandmother. But

(01:02:09):
I know like they still here, Bro. You know what
I'm saying, a part of why I am the way
that I am is because they are who they are.

Speaker 1 (01:02:15):
You know what I'm saying. Yeah, So facts, man, Well
anything you want to lead the people with Man, great
conversation today with you. Man, I appreciate you. I'm gonna
get your number with a lock in anytime you dropping,
you know, touch through touch point, make it happen. You
know what I'm saying. I support your music, support your journey.
I think you're well spoken, which is rare in its climate,

(01:02:37):
you know what I'm saying. But you're able to spa
and do this thing. So that's a beautiful thing from
just a man standpoint. Yeah, hold yourself together, man, but
I appreciate you. Anything you want to lead the people with.

Speaker 3 (01:02:50):
Man, keep God first, man, God first, and everything that
you do. We got the tour coming up soon. I'm
very excited about that. That's gonna happen the top of
the year for sol album. Soul Album is also.

Speaker 1 (01:03:02):
Out right now. Go check it out. Man.

Speaker 3 (01:03:03):
If you wentto growing, healing, being motivated, being pushed, we
got some of that dog work on there too, man,
So it ain't all just like healing, but it's definitely something.

Speaker 2 (01:03:12):
For everybody on the album. Go check it out.

Speaker 1 (01:03:15):
Merchandise and all of that man Ace hood and all sites.
But I love you.

Speaker 3 (01:03:19):
I appreciate the people who's been supporting me, all of
the fans, So yeah, man, keep.

Speaker 1 (01:03:24):
Going, keep going, man, y'all take that game, do something
with it. It's up there podcast. Let's get it.

Speaker 2 (01:03:29):
Yeah, what up?

Speaker 1 (01:03:29):
Man it?

Speaker 3 (01:03:30):
Shahmi ace Hood Man right here, live and direct you dig.
My album Soul is available and out everywhere right now. Man,
make sure you go get that. It's healing, emotion, it's growth,
it's all that good stuff. Hey, and it's up there man,
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