August 15, 2025 • 41 mins
Shannon Sharpe. Diddy. N.O.R.E. Joe Budden. Stephen A. Smith. Cam Newton. Dr. Umar Johnson. ESPN First Take. In EP 310, Loon connects the headlines to the real strategy behind media moves: why Shannon Sharpe made the same mistake as Diddy by settling after the story caught fire, how N.O.R.E.’s “Only 3 Podcasts Matter / Top 3 Podcasts” narrative chokes discovery instead of building infrastructure, and what it actually takes to grow a platform without gatekeeping or clout by association. This is a playbook episode about PR pressure, timing, preserved tapes, TV visibility vs. podcast performance, and the discipline to keep your circle tight when everyone wants credit after you win. What you will hear today: Shannon Sharpe vs. PR math (Diddy parallel): why timing beats tactics in settlements; how “dismissed with prejudice” plus preserved tapes can invite copycat claims; and why paying after the press reads like a payout signal instead of narrative control. We also discuss ESPN/First Take optics and the spillover into podcast numbers. N.O.R.E.’s “Only 3 Podcasts Matter / Top 3 Podcasts”: list talk vs. real infrastructure, including passing actual guest contacts, ad agency numbers, and building a Rogan style ecosystem for Black podcasters instead of shrinking the lane. Joe Budden blueprint: independence, leverage, and why the bag scales when you master distribution, cadence, and direct deals, not when you posture on lists. Dr. Umar Johnson and “relationship equity”: why some adult preferences require trust and long term rapport, and how reckless appetites become PR liabilities when you chase them outside real relationships. Cam Newton and hosting skill: big guests bring visibility, but hosting is a craft. If the craft is missing, the conversation will not travel. Proximity is not a cosign: Loon dismantles the “we went to school together” syndrome. Classmate is not comrade. If you did not help build it, do not try to build yourself off it after the win. Culture and character: streets are dead, big homies misusing leverage, entitlement, and why “useful” becomes “disposable” the second you stop adding value. Quick touch: Ksoo trial note (awareness, not a deep dive here). Big questions for the audience: Did Shannon’s settlement timing help his career or confirm the worst PR read? Does “Only 3 Podcasts Matter / Top 3 Podcasts” help the culture or choke discovery for rising Black podcasters? Whose blueprint actually builds — the list talkers or the infrastructure builders? Chapters below. Drop your take on Sharpe, N.O.R.E., and who is really building the ecosystem. #ItsUpTherePodcast #ShannonSharpe #Diddy #NORE #JoeBudden #StephenASmith #CamNewton #ESPN Patreon: https://patreon.com/ItsUpTherePodcastDiscord: https://discord.gg/3AwsHfDcJB Full Episodes Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N ⏱️ Chapter Headers (add exact timestamps after upload) 00:00 Intro - names on the board (Shannon, Diddy, N.O.R.E., Budden, Stephen A., Cam) 03:10 Shannon Sharpe = Diddy mistake - settlement timing, dismissed with prejudice, preserved tapes 11:45 ESPN / First Take math - TV visibility vs. podcast performance under PR heat 18:30 N.O.R.E. “Only 3 Podcasts Matter / Top 3 Podcasts” - list talk vs. real infrastructure 25:20 Joe Budden blueprint - independence, leverage, passing real contacts (ads and guests) 32:10 Dr. Umar Johnson - relationship equity and the cost of reckless appetites 36:18 Cam Newton and the hosting skill gap - big guests are not enough 40:10 Proximity is not proof - classmate vs. comrade, entitlement traps 44:50 Ksoo trial - brief note and why awareness matters 48:30 Closing - guard your circle, protect your climb, build systems not soundbites 👇 Join the conversation Drop your take on Shannon’s timing, N.O.R.E.’s list, and who’s actually building the ecosystem. Like the video, share it with someone building from the ground up, and tap in with the community below. Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluwDiscord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON S
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Yo, Welcome to us up There podcast. I am your
active and attractive host, Big Loan for another episode of
the fastest growing podcasts on the market. Yo, There's a
lot I want to talk about today. I pray and
hope that everyone is safe, that families are incomfort and
taken care of. I pray that everyone listening to this
(00:20):
within the sound of my voice, hustle has been magnified
and blessed, and universal law is in effect, so those
who go after it will not lose. The universe will
not disappoint. Ever, what goes up must come down as
a universal law that's bigger than any law right, any
(00:41):
law that's man made. And so we are. We are
in a position of where we are restricted by universal law,
which tells me whatever the heart wants and the heart
desires and the man works for it, that he will have.
And so I want to start the show there just
(01:01):
for us to know that we're on the same page.
But first I do want to talk about a new
epidemic that I've been seeing.
Speaker 2 (01:10):
A lot to talk about today.
Speaker 1 (01:12):
I want to touch back on the only three podcasts
matter talk, and then I also want to get a
little bit into the case soul trial that's been going on.
I would be lying if I said I was disappointed.
If you ask me, We're dealing with the normal state
of culture at this point right. One of my messages
(01:34):
since I've been in the game is the streets is dead.
A lot of the big homies don't know how to
use their leverage, don't know how to use their resume
to do anything outside of extore the little homies. And
so you know, you got an influx of men who
have spent all of their life in the ghetto, and
all they know how to do is send other black.
Speaker 2 (01:55):
Boys to jail or to hell.
Speaker 1 (01:58):
They don't know how to send them to yea and
so on this side, man, we want to do a
little bit more than.
Speaker 2 (02:04):
Just talk that shit. We want to teach that shit.
Speaker 1 (02:07):
You see, sometime I one hand watched the other BOTHA
washed the face and therefore will cleanse the whole place,
you dig. I'm gonna be honest with y'all, man, I
was gonna interview BG. You know, me and BG been
talking somebody. I grew up on a lot of those guys.
I do want to make sure that I get interviews
(02:27):
with them, because I got a lot of questions, and
I have a resume that says that all to dictate.
Speaker 2 (02:36):
The encounter.
Speaker 1 (02:39):
You dig there should be a scenario where me and
BG is in front of each other, and we both
recognize that.
Speaker 2 (02:45):
Every time you speak to me, let me know.
Speaker 1 (02:47):
You know, I'm one of the realists and I'm one
of the men that the culture needs, and I definitely
appreciate that. But as I've been doing some research getting
ready for the BG interview, I ran into a couple
of things, and some of those things I want to
talk about today, and I want to pull it off
of BG because it's not about BG. It's really what
people go through when they grow up in the inner
(03:09):
city and they make something of themselves, you know, the
crab in a bucket mentality, mentality that plagues the inner
city and some of the people who come from it,
some of the entitlement that we deal with. And when
you ask me, I'm amazed, right when I look at
things like that, I'm truly amazed, because I say, Yo,
(03:31):
people weren't there when you were building. They won't be
there when you're grinding. They won't be there when you're
trying to make it. They won't repost you, they won't
share you, they won't lend any kind of help in hand,
and then they'll show up with the hand out.
Speaker 2 (03:46):
And literally they don't.
Speaker 1 (03:48):
Feel as though there's disrespectful. And some people will come
to me, yo, man, damn you seem angry. I'm only
angry because you niggas disrespectful. When I could have used
the hand, when I could have use the hand, when
I could have used people to push the shit forward,
was nobody around, and all of a sudden, niggas show
up with they hand out. And so for me, man,
(04:11):
we're gonna talk a little bit about that today. Also,
we're gonna talk about why proximity matters, why it definitely
matters who you came up with, who you allowing your space,
and how people can take certain things and try to
twist them to devalue your present self and they'll try
to use your paths to do it. It's a very
(04:33):
unique situation, and I think we have encountered something that
human beings are doing to try to tap into other
people's success story, and I think it's disgusting.
Speaker 2 (04:43):
And so we're gonna talk about a little bit about
that today.
Speaker 1 (04:46):
Also, Shannon shap I've seen what Shannon Shap came to
a settlement agreement with the young lady who came out
with the fifty million dollar lawsuit, and all of a
sudden they settled it. And for me, if you know,
if I'm being completely honest with you guys, I still
really didn't understand why he would do that. He did
(05:07):
it at a time where he allowed for all of
the negative press to go out, He allowed for all
of the brands and add companies and sponsorships to bag up,
and then he went and he's went.
Speaker 2 (05:22):
And settled the lawsuit.
Speaker 1 (05:24):
You know, he came out saying I'm a fight, fight, fight,
and he didn't fight a lick.
Speaker 2 (05:29):
That's what I'm saying.
Speaker 1 (05:30):
And that kind of devalues what some of these other
individuals do. Like you saw Jay Z say, yo, I'm
coming to fight that, and he actually followed through with Shannon.
There was a lot of words that were used when
this settlement was announced.
Speaker 2 (05:44):
There's a lot of there was a lot of virtue.
Speaker 1 (05:47):
Signaling from the alleged victim side lawyer, and I just
think we'll speak to some of that today now. So
for people who don't know the Shannon Sharp case that
was filed maybe about six to eight months ago by
a young lady who alleged great from Shannon shap This
(06:10):
this young lady has some very damning stories, right, very
very vivid testimonies and made some very interesting allegations against
Shannon Shaw. And if you didn't listen to doctor Umar,
he was on my show and he alleged that he.
Speaker 2 (06:27):
Wanted to put a noose around on his neck or
choke him.
Speaker 1 (06:34):
I'm not going to say a noose, of course, that's
me pardon and you know, for dramatic effect. But she
wanted he wanted allegedly, he wanted to be choked and
you know, called a monkey according to doctor Umar Johnson
on my show. Now what I will say is he
was into this BDSM stuff. And again, you cannot have
(06:55):
this kind of violent sexual encounters without the relationship equity. Oftentimes,
if you're not found, if you have found yourself enjoying
some of the things that scribble outside of the lines
as it pertains to sexual encounters, you want to do
that with your partner. You don't want to go and
find a girl at the gym and then two weeks
(07:15):
from now, you choking and you gotta leash around a
neck and your dog walking around the mansion, right, And
I know some of these dudes, they can't really resist
their cravings because once you start to have that level
of sex, you go to searching for it, and you
know what it is meant for you will come to you, right,
The universe will present you with the things that your
(07:39):
heart desires. But you need not searching a way where
you are well outside of your comfort zone trying to
real people in. You need not go fishing for that
type of experience because anytime you're fishing, you got bait
on the hook, and that bait can be used against
you in the court of law. But luckily for Shannon Sharp,
(08:01):
and again I guess I could say congratulations to Shannon Sharp.
It feels like this is an effort to save his
career or what is left of his career in television.
If I'm being honest, Shannon shap podcast, if you're asking me,
it's falling off. And I don't say that with any disrespect.
I think it's still gonna land amongst the top podcast
(08:23):
in the market. But where it was headed and where
it was at right in the trajectory of it, I
think it has took a massive hit for whatever reason,
He's still getting a guess, but the numbers are not
the same them dudes, he would do millions in one day.
It'll literally, you know, he'll have certain guests and it'll
(08:45):
do a million or two in one fucking day. Now
you'll look up, it'll be two weeks in that four
or five hundred thousand, which again is still good numbers.
But I think this did affect his business in a
way that's gonna be hard form to bounce back. When
we talk about interview style, Shannon is someone who is entertained.
(09:06):
Entertaining I won't take that from Shannon, but the one
on one interview thing, like what I do and what
some of the other people do, like Joe Rogan. I
just think there's a special skill set that is needed
to do this in a way where it's effective. Even
when I look at Cam Newton, I don't really watch
(09:27):
Cam Newton. Y'all got to put me on if Cam
Newton is one of those guys who have a great podcast,
because I notice he gets a lot of good guess
a lot of big guests, But I just don't when
I watch him.
Speaker 2 (09:39):
It's like, I.
Speaker 1 (09:40):
Don't really feel as though he's adding to the interview.
I think he's asking questions nonetheless and doing his job.
And I'm not trying to throw a slight at him
because I don't want to be like the people I criticize.
Speaker 2 (09:55):
Right.
Speaker 1 (09:56):
You heard me last episode talk about Norian. He's always
sitting on black podcasters, and part of me understands it
because that's its competition. But when you're in that position,
in a leadership role, you want to become a subject
matter expert, not a hating ass old nigga. You gotta
be careful. Some of these niggas ain't shining in so long.
(10:19):
They'll get amongst the young niggas and come and turn
into a hater trying to shine on the young niggas,
you know, and go big on the young niggas, and
I just don't have no respect for that, and they
go for none of you old niggas that come from
the rap world. You know what I'm saying, Because my
question then becomes, who have you signed? And who have
you put on? Who the fuck is you niggas putting on?
(10:41):
And y'all keep talking about all this game y'all got,
and all this money y'all making and y'all ain't put
one black podcast in position, and that says something. I
don't know what it says, and I can't put my
finger on it because I need not assume. I can
only deal with information presented, and it ain't much information presented.
(11:04):
But what I will say is that niggas is in
position where they should be passing, and they continue to
take the shot. And there's something to be said about
a person that's on the team because we all in
this together. And that's the point I was making in
the last episode, is that, Yo, this ain't about black
(11:27):
podcast versus black podcast if we all kind of talking
about the same topics, kind of interviewing the same people.
This is about black podcasts taking more to market share, create.
Speaker 2 (11:41):
Their own Rogan verse.
Speaker 1 (11:43):
Right, Rogan had a scenario where he lifted up ten
to fifteen podcasters. What the fuck is these niggas doing.
They'll sign a podcast and then do nothing for him.
I just it shocked me to see nor Rich still
pedaling the same conversations about there's only three podcasts matter
(12:06):
while he ran around and got on another podcast, and
then he's starting a fucking network. You have a brand
new podcast signed to you, why would you shit on
podcasters as a whole. Sometimes you will cut the tree
to give you shaved, young nigga, and that's my game. Listen,
little nigga, do not ever cut the tree that provides
(12:30):
you shade, because then you will be standing in the sun.
Speaker 2 (12:34):
You see what I'm saying. But if you are someone.
Speaker 1 (12:37):
That has a network, yo, your job is to really
uplift these motherfucking podcasters, and there's no way to do
that by running around saying there's only three podcasts that matter.
Number one is false and number two it's counter productive
to the goal. And so it has to be of
(12:57):
selfish intent. It has to be something I always tell
y'all to judge by cause and effect. Don't never leave
ann one of them out. What a cause of nigga
to run around saying that.
Speaker 2 (13:11):
And what effect is it having.
Speaker 1 (13:12):
It's literally having zero effect outside of offending black podcasters
over and over and you keep apologizing for it, so
you can't mean the apology. The best apology has changed behavior,
and every time niggas go on the press run, they
shit on the rest of the podcasters. I gotta be
careful not to be one of you niggas. I gotta
(13:33):
be careful to stand on the mount. If I do,
gotta beat my chest. Let's beat this motherfucker and speak
about the entire market. I don't want to continue to
just set in my sights, my own brothers, my own
people that shares this same market share, and we all
are trying to come up and make millions to not
only support our family, but to be a companies. Whoever
(13:56):
you put on the phone with a booking agency that
allows them to get high quality guests. Who if these
niggas put on the phone with an ad agency that
allows them to get better ads on their show? What
game niggas is putting down? I'm trying to I'm looking
for it because I'm of the highest level. So if
you drop anything on the ground, I'm a hungry hound,
(14:19):
you understand me. So I'm looking at what kind of
game is they putting down?
Speaker 2 (14:23):
No, I don't see no game.
Speaker 1 (14:25):
I don't see now nigga showing no kind of little
podcaster how to do nothing.
Speaker 2 (14:30):
And then they look at me and say, loan, help us,
help us.
Speaker 1 (14:33):
I'm saying, little one, I'm still looking for these niggas
to drop something that I can pass to y'all. I
got here off grit, off connections, and off just being
good at conversation. But this is business. How is the
business running? How you niggas running the business the infrastructure.
(14:55):
That's why when I see Joe Budden going through the
New York Times with the twenty million dollars a year
at least, that's like, yo, all right, you can't go
independent and still make some money. But everybody else they
won't even tell you how they're making the money, where
it's coming from, what's going on?
Speaker 2 (15:11):
How do we do it? Oh man?
Speaker 1 (15:13):
Just get with the companies? Yeah, how do we get
with the companies? If we got the numbers, we got
to reach, we got the influence, we got the culture.
How do we get to the companies? Cause you niggas
won't pass a number off to save your life. If
God come down right now and say I'm gonna kill
you if you don't give one of them niggas a
number to an ad company or help one of these
(15:33):
young boys that may take your position.
Speaker 2 (15:37):
These niggas are gonna pass away. On Jesus Christ.
Speaker 1 (15:44):
But back to Shannon Shaw, the case was dismissed with prejudice.
If people don't know what that means is that means
the case is over for good. Right, That mean the
court's made a final decision and the same claim cannot
be filed again with this young lady. Now, there's a
couple different things that we have to take in mind.
I've read a couple of articles that were speaking to
(16:05):
the fact that although it was dismissed with prejudice, mean
that this same claim cannot be brought to the courts
again with this individual. I also read that the courts
did order that, hey, don't get rid of none of
them videos. Yeah, yeah, nah, don't get rid of none
of them videos now, because we might got to use
(16:25):
that to explain the behavior that may have happened to
someone else. See, it's a setup and they've putting them
in the trick bag with him settling this. Right, granted,
it was settled, but this is where the water becomes muddy,
because it damn them. Means that Shannon Sharp didn't win
the case. He just paid to close the door. And
(16:48):
you got to know the door shut loud when it's
already been cracked open to the public. So if you've
paid for your silence after the noise already hit the streets,
that ain't damaged to control my nigga. That's damaged confirmation.
So there's people now knowing that, all right, he'll pay something.
So if we got some on him, let's go on attack.
Speaker 2 (17:10):
Now. That's why you hear the judge say, hey, don't
get rid of that video. Man.
Speaker 1 (17:14):
I think we got a couple of other girls to
have some allegations on you, and I send my heart
out to Shannon. Hopefully you don't go bankrupt fucking with
all of this shit. Now, the number that this young
lady got from Shannon shap has not been confirmed. There's
rumors out there that maybe it was twenty million, maybe
it was ten million, seven figures, eight figures right. All
(17:36):
I know is she got some money. Shortly after that,
she came out and says that she's retiring from OnlyFans.
Made a press release saying she's retiring from Only Fans.
If you're asking me, that's virtue signaling. See, because he
(17:56):
may have it ridden in the settlement. You can't talk
about how much I gave you, You can't talk about
certain things that happened in the court proceedings. But I
can virtue signal and let these other girls know that, Hey,
I got.
Speaker 2 (18:13):
Enough to hang it up. I got enough to hang
it up.
Speaker 1 (18:21):
I would have not even allowed for her to do
that because I'm already knowing how this thing goes.
Speaker 2 (18:28):
Right.
Speaker 1 (18:28):
It was interesting because Shannon Shaw rejecting the initial offer,
it suggested confidence in a lot of our eyes right
in his legal standing, in his position. But now it
looks like a strategic misstep by him being told not
to erase the tape. That's saying that you may you
(18:51):
may have settled now, but now you gotta settle every
time because that tape, along with this settlement could be
it's kryptonite. So it's a lady named Michelle Evans. She's
another ex girlfriend. She's filed a fresh fifty million dollar
lawsuit with a judge ordering that that sex tape be preserved,
(19:12):
raising new legal dynamics. I remember Chris Brown after he
went through whatever he went through, as it pertains to
some allegations on him. Man, he fought that shit for
a decade. It was literally a decade of backlash. So
now I look at Shannon, and I know he's trying
to settle some of these things to preserve some of
(19:35):
his TV career.
Speaker 2 (19:37):
But boy, that first bite proved the meat tender. Boy.
Speaker 1 (19:39):
They know the meat tender. Now boy oo wee, they
coming for some more of that boy.
Speaker 2 (19:46):
And I just think that he's in a weird place
at this point.
Speaker 1 (19:49):
Man. When you settle, how you sent a signal that
there's gold in them heels. Yeah, Now some niggas got
some money up in them hill. So now you start
to see people coming, People gonna come out of the
ward work. And so people ask me learn how to
settling play into some of these scenarios. And again I don't.
I never think that settling is off the table. I
(20:11):
think when you settle was just as important as you settling.
That is the strategic misstep that a lot of these
gentlemen make. You see, Puffy made that mistake.
Speaker 2 (20:22):
Right.
Speaker 1 (20:22):
If you're gonna settle, my nigga gone settle before it
really hits the fan. But soon as shit came out
with Cassie, Puffy didn't settle. Within one day, twenty thirty
million dollars he sent over. But when she was sending
over demand letters, he would just swat him down and
pat him away and act like that they didn't exist.
Speaker 2 (20:42):
But this young lady Gabrielle.
Speaker 1 (20:46):
Was an active only fans creator and of course social
media weaponized that and called her an attention seeking clout chaser.
And so you got several black men who were celebrities
that ended up in a situation where they had to
making settlement offer. But again the misstep is making those
offers after those allegations have hit the press. I know
(21:12):
Tiger Woods paid out early. He paid out early and
kept a lot of his scandals private, but it just
didn't stop the public ruins. So you have both sides
where you can settle out instill it'll make it to
the public. Now, it makes it to the public in
a different way, in particular when you're dealing with these
lawyers like Tony Bunsby the allegations against him, and of
(21:34):
course we can't confirm on the nome is that once
he goes to make a lawsuit against you, not only
is there a legal juncture that has to happen in court,
but then there's a pr firm that gets on the
side of the victim and they start to you know,
run press releases and they start to engage the public
(21:57):
because they understand that some of that public pressure can
kind of get the bills paid. And I honestly cannot
say that misleading the culture with those allegations, because again,
your celebrity status does play into the market share that
you hold as not only a podcaster, but someone that
is signed a Disney like Shannon and on ESPN First
(22:18):
Take and all of these different things. Now, do I
think First Take is gonna bring it back? I honestly don't.
Honestly don't. And if they do, I think the position
will be. I think it'll be a lesser position, in particular,
if you continue to get these lawsuits happening. If I
was a woman and a messy woman and someone that
(22:39):
wanted to extract funds from a higher earner, then what
I would do. And again I think mister Bunsby, which
is the lawyer who's behind some of these lawsuits, I
think they do understand the climate that we're in. If
I was him, what I would probably do is soon
as ESPN says Shannon will be back for this NFL season,
(23:00):
and here's another lawsuit on the table, get that paid,
because it's gonna affect everything you have going on.
Speaker 2 (23:06):
And it's funny because Shannon being on.
Speaker 1 (23:08):
TV does add validity to his podcast, it may not
be streamlined, But the visibility does have an effect on
his podcast. Man, being on TV every day and the
number one show in the market has some effect on
your podcast and the status of it. So I do
(23:29):
think at some point he has to worry about, you know,
are they gonna come back now? Also, the timing of
this is interesting, right. It's almost like he's saying, your
football season is coming up. I need to get this
off the plate and then go back and get with
ESPN to see what they are gonna do. If I
was Shanning, I probably would have had a conversation with
(23:51):
them prior to and I probably would have asked or
had my legal team on my management or whoever represents
me my agents with them that if we can get
this dismissed with prejudice, does that solidify my job?
Speaker 2 (24:06):
Right?
Speaker 1 (24:07):
Do I get to continue to be on First Take
and have my position with ESPN? And if they would
have said yes, I think I probably would have probably
settled as well. If I was in his position. With
all of the damning evidence that this young lady says
that she has, it's just an interesting place to be in.
(24:27):
But again, man, my heart goes out to Shannon. He's
going through it. Football season is about to start, so
we're gonna see how this plays into whether or not
he will return to ESPN and be on their daily
or not. And so these are situations that we will
be monitoring in the coming months.
Speaker 2 (24:48):
Let's move on from that now.
Speaker 1 (24:51):
I want to confront a different kind of story in
this culture were living in. You heard me talk about
BG earlier, and I don't know some of these people
who are speaking about BG or some of the things
that are being said, and again, it's not about them
in particular. I think that a lot of us that
come in this culture from the inner city and make
(25:11):
something of ourselves, we have to deal with some of
the residue of people who I guess try to justify
while they are not in the positions that we are in.
And so a lot of times people take shots at
the throne, and I guess it comes along with being
a king. Too many times we deal with people who
(25:33):
we may have growed up with, may have shared the
same street, may have shared the same cafeteria or same
hallways with, and they try to act like proximity as participation.
And today I want to speak a little bit about that.
But we're gonna confront a new kind of fraud, right,
people that say they know you, people that say they
(25:53):
grew up with you, and all they really know is
the past, the past location, maybe when you was a kid,
maybe growing up next to you in the sandbox. But
we're not doing the same things anymore. There's a sickness
spreading amongst our people. I used to be in school
with him syndrome, or I used to I grew up
(26:15):
with him syndrome, or you know, I knew him at fifteen,
I used to date him when we were sixteen. You
even got women that share this. And I think if
you haven't seen someone in twenty five years, you are
fool to think you know them. People like you're sick
in the head. Like literally, there's no one that I
(26:37):
haven't seen in twenty five years that I'm gonna act
like I know them.
Speaker 2 (26:40):
That's just not a thing.
Speaker 1 (26:42):
I'm not that delusion or the think that, Yo, the
person I knew at sixteen, you're that person still Like,
it's no way you're that stupid, But evidently people are
that stupid. I do think that's value in people trying
to act like they're a part of the blueprint, especially
when the building that's came together, especially when it's a
(27:04):
Riverfund property. You dig what I'm saying when it's a mansion,
Like everybody want to be a part of the blueprint.
And that's for the people who just want to seem
more important than they truly are in your lives or.
Speaker 2 (27:17):
A part of your story.
Speaker 1 (27:18):
But there's a flip side to that, people that are
trying to discredit you. And I want to speak to
that a little bit coming up in the inner city.
You don't get to choose your neighbors. You don't get
to choose the people you went to school with. You
don't get to choose the people who was a part
of your story at that particular time. But again, it's
value in them to other people, and I guess to
(27:39):
themselves if they can act as if they were a
part of the blueprint, in particular, if this house turned
out to be a mansion, if this building ended up
being worth a hunting me. Now, now I'm part of
the blueprint. I was one of the ones that drew
up the first sketch. I was the architect of that building.
(28:00):
It's a very nice accolade to have on your resume.
But if we're being honest with each other all of
the times that's not true. And what I've noticed, even
with my run that I'm having, it's it's always the
people who never showed up that feel left out. It's
always the people who never done much that feel left out.
(28:21):
You were never there, You were never part of this thing.
You never gave us any encouragement, you never enhanced us
in any way. You never reposted anything. You never believed
that we could achieve. But now when we're living our dreams,
you show up with your hand out. But when I
needed a hand up, niggas wasn't around. And it's weird
(28:43):
energy because what I've noticed also about rappers is you
gotta be careful who you letting your circle. Even if
you're a young dude, you gotta know, man, if this
dude got fucked up, trace keep him away from you.
If you truly believe in what you are and who
you are gonna be, you have to limit people's access
to the upper room. Brother, If you notice, when niggas
(29:07):
see me, you don't see nobody with me. I've always
believed that I was him. I never thought that they
made me him or somebody can Poe into me and
make me right, validate my story, validate my hustle. I've
always been alone because what I believed in my head,
and I had faith in God, and I knew the
(29:28):
universe rewards those that put one foot in front the other.
I've always believed I.
Speaker 2 (29:32):
Was him, not them.
Speaker 1 (29:36):
It's too many people show up with fifty sixty niggas
and because of them, you become him, or you become
a big fish in a small pond. Sometimes because I'm alone,
I don't even know how big I am. I don't
even know how far it done reached because I ain't
got a bunch of dudes around me that's inflating my
(29:57):
ego or undermining my autonomy, dismantling my strengths, stripping me
of my influence. I know niggas that used to be
around rap niggas. They don'e fuck more bitches than the
rap nigga. They ain't done no being it, but they
don't got more pussy than the rap nigga. He the superstar.
(30:19):
But because they around the superstar, people look at them
like they have access to things that they.
Speaker 2 (30:24):
Ain't even earned.
Speaker 1 (30:26):
So what will happen is you'll get pussy that you
really don't even deserve. Instead of looking for opportunities, they
looking for one nice stands.
Speaker 2 (30:37):
You see what I'm saying.
Speaker 1 (30:39):
I was listening to a nigga talk about a rapper
that I like the other day and he just kept saying, Yo,
we went to school together.
Speaker 2 (30:46):
I know that nigga. Man, I know him.
Speaker 1 (30:47):
He was calling him some other kind of name, and
I'm saying, Yo, you gotta separate yourself from that old
we went to school together shit like salute to you.
Though like salute. We went to school. We was in
Miss James class or Miss Abernathty class, whatever it was.
Doctor high. Salute, doctor high. Right, we was in class together. Home.
(31:09):
You was a classmate, not a comrade. Nah, don't play
it like you was a comrade, because you didn't know
me when I was broken. You didn't know me when
I was building. Ain't nowhere in the world you gonna
know me when I'm balling. You don't put yourself in
position to make people think you know me. Man, you
don't know much about this shit, but people will weaponize
(31:30):
your silence because you're in a position where you can't
respond and play with some of these low level antics.
They'll use your silence against you and validate people who
they really believe was in your proximity. That's why proximity matters,
because they was never the plug. But they won't credit
(31:50):
for sitting next to the outlet. They won't credit because
they were sitting next to the outlet. You was never
the plug. You was never the plug. The Internet is
so stupid they allow people to use proximity as proof.
You'll have people that didn't help me build trying to
build theyself off of me.
Speaker 2 (32:11):
Ain't that a bitch? Ain't that a bitch?
Speaker 1 (32:16):
Didn't help me with the hammers in the nails, didn't
help me when I was going through hell? Right, niggas
didn't help you, Bill, But they'll try to build themselves
off of you, and you have to be careful because
they'll they'll use your guilt, your good heart against you.
Oh man, he don't like helping nigga man. He don't
want to be and he ain't really messing with no
nigga man. Ain't bro it ain't really daaa bra ain't
(32:40):
really putting on ya ya yad.
Speaker 2 (32:43):
You know he.
Speaker 1 (32:44):
Came in, he had like he too good for this
and that when you whole time you trying to build
a business. Whole time, you got your head down and
you just trying to one foot in front of the other.
Ain't no grass growing under your feet. You really trying
to make some shape, and everything don't coming together all
at once. This ain't like the movies where you snap
your finger and everything come together all at once. This
(33:06):
shit is stepped by step, brick by brick. It take
a long time to get a lot of money. It's
no situation where you're gonna get money and getting millions
in a blink of an eye. Even when you see
an NFL player on NBA Star that's drafted in the
first round, that's his whole life. He done dedicated to
(33:27):
that shit. I jump up in the morning, take my
little boy to practice at six am in the morning.
Speaker 2 (33:34):
He a teenager. Most times, people that make.
Speaker 1 (33:37):
It pro they have lives of that magnitude, right, so
they've dedicated their entire life. So even though you see
he got a fifty million dollar deal for four years,
you don't even get to see the work that was
put in and got him now. And it's always the
people that was nowhere around know where to help.
Speaker 2 (33:56):
You.
Speaker 1 (33:57):
See these other kind of people that didn't help take
care of big Mama, they didn't help take care of
their grandmama.
Speaker 2 (34:03):
But when the inheritance come they got their hand out.
They badly want to.
Speaker 1 (34:07):
Answer the phone call for their father, but when in
school time, they want you to go grab everything they need.
They don't want to help you cut the grass, but
they want to take pictures on the yard.
Speaker 2 (34:19):
You see what I'm saying.
Speaker 1 (34:20):
There's always people that's selfish in this world, and you
gotta keep your eyes open for them. When you were stuck,
nobody showed up. When you were silent, nobody showed up.
When you were sinking, nobody showed up. But somehow, now
that you done got in position, you selfish. Somehow, now
(34:42):
all of a sudden, they throw selfish on you.
Speaker 2 (34:45):
And they ain't appealing to the truth. They're appealing to
your youth.
Speaker 1 (34:48):
They're appealing to your good heart, your good mindset, the
way you was raised.
Speaker 2 (34:52):
They know you don't want to get called selfish.
Speaker 1 (34:55):
You don't want to feel like you ain't being the
person that God has put you here to be and
saw a seas into the community or into your family
or to your people. That's a hard pill to swallow.
That's a heavy birden to carry. But they play on that,
they play on that. See, it's always the ones that
(35:16):
never showed up that feels left out. And I really
hate that for us, that's getting up every motherfucking day
working for my son, up the sundown. I hate that
for us. You ain't never lifted a hand to help
a motherfucker. I remember when I was a little boy,
(35:37):
I could just be riding with one of my people,
or my uncle or somebody, and I picked trash up
in his yard. Nowadays, you got young niggas that are
step over the trash and then come at you with
they hand out.
Speaker 2 (35:52):
You got people that used to live with you.
Speaker 1 (35:55):
You got girls that used to date you who the
entire time you would chasing your dream. And this is
where it really hits at right. It ain't just the
people that grew up with you that's faking like they
know something about you and they got the secrets on you. Man,
If you don't beat it with that, ain't no secrets,
ain't no code signs needed, didn't nobody help with this shit?
Speaker 2 (36:17):
Beat it.
Speaker 1 (36:18):
But you'll even have people that may have dated you
on your come up sixteen years old and They'll still
be holding on to that at forty, talking like they
know you because they knew you as a boy. You
knew the boy, not the man. You knew what he was,
not what he became, and you will deal with him.
How they dismiss your greatness right, try to dismantle your
(36:43):
vision by way of not breathing life into your confidence.
Instead their disregard your potential. But see, I'm not here
because I believed in me. I'm here because I didn't
believe them niggas. I'm here because I didn't believe them
when they said it wasn't gonna work, when they said
it wasn't enough room, when they said you couldn't do
(37:05):
it coming from outside the industry, when they said all
those things.
Speaker 2 (37:09):
I'm not here because I believed in me.
Speaker 1 (37:11):
I'm here because I didn't believe in them and what
they were saying. I knew the universe with reward throws
that truly get up every day and chase their dreams.
I knew this with everything I had. I believed this.
Not only did I believe that, I knew for a
fact these niggas can't talk like I can. They having
(37:31):
enough game, enough life experience, they ain't been through enough.
I had a nigga trying to mock the fact that
I'm consistently myself. See what we from, they honor inconsistent.
I was smart enough to know that anything consistent, you
can bet on that one thing.
Speaker 2 (37:50):
I know.
Speaker 1 (37:50):
They weren't there when I was set back. They weren't
there when I was in solitude, when I was getting
side eyes and the sleepless nights. Niggas was waking up
four in the morning because he got to interview them
all because I gotta go sit in front of the
camera and talk this game and put some game down.
Nobody wasn't there. And when I say nobody, I mean
(38:11):
that humbly. There was nobody that believed that what I
was doing with equate to what it is doing. See
that there was nobody that knew what I was doing
will equate to what's now doing.
Speaker 2 (38:29):
But I walked along so no snake could slither behind me.
Speaker 1 (38:33):
So many suckers acted like they knew me because they
was around me at fifteen. Nigga, I didn't even know
me at fifteen. That's the beauty of this thing, right.
We come up from the inner city, come from the ghetto,
the streets, what have you? So many people gotta figure
it out. But I went from invisible to iconic on
(38:55):
these nigga. And because we took off the same weight,
don't mean we went to say, ain't route I was building.
Niggas was blending in. And it's sad because I'm proud
of you. Sometimes it's premeditated manipulation. I get so many
I'm proud of you. Oh man, how y'all niggas proud
of me when I was Yeah, man, come on, y'all,
(39:16):
ain't dealing with no game.
Speaker 2 (39:17):
Goofy. Y'all ain't dealing with no game, goofy.
Speaker 1 (39:22):
It be the same motherfuckers that was in attendance when
I was on assignment. You knew me when I had
nothing to prove. Now you hate me cause I got
nothing to explain. I no longer got approve nothing home.
I do undone it, and I done it the right way,
and I done it myself, thanks to God. And you
know my connections, my political connects. But when we talk
(39:43):
about coming from the ghetto, from outside the industry and
making a way, man, they gotta put my name on
the walls. They gotta put my name on the walls.
Niggas watched me climb. They watched me climb the mountain.
Dog how damn nigga hate on this shit, But it
(40:03):
ain't really hate its bait because they'll watch you climb
all those years just to bait you in the jumping
off the legs so it gets you back down here.
Speaker 2 (40:11):
What we at.
Speaker 1 (40:13):
Imagine spending all your life climbing the mountain of entrepreneurship
to get baity to jump off the legs nigga and
get back to the bullshit. Then what I tell niggas,
guard your confidence and guard your whereabouts, nigga, guard your
mind frame. These niggas is snakes and they slithering right
behind you. They'll wait till you got something to lose
(40:35):
in There're start questioning who you are.
Speaker 2 (40:37):
And it ain't because it's true.
Speaker 1 (40:39):
It's because they hope you your throw it away trying
to prove something that's documented. It's in the work, nigga.
The proof is in the pudding. Ain't no need for
us to write. And I was telling Herbo this when
I was talking to him. Don't never let him tricky
into trying to prove nothing, because that's the only way
they can get you to jump off the legs. They
can't climb the mountain, but if they can get you
to jump off the legs, they got you back down
(41:01):
there bullshitting with them and squabbling over some bullshit. Don't
let them do that to you, my nigga. I tell
rappers all the time. Listen, when you stop being useful nigga,
you start being disposable. I remember you. You know you're
a text of motherfucker. They won't even answer. They think
you ain't useful no more. They done got where they
(41:22):
going shit.
Speaker 2 (41:23):
They don't even know. Then why I.
Speaker 1 (41:24):
Try to tell you, pay attention to these niggas in
this game, these podcast niggas, these rap niggas. Pay attention.
Who you done put on rich nigga. That's the only
question I want you to ask these niggas, Who you
done put on rich nigga,
Yo, Welcome to us up There podcast. I am your
active and attractive host, Big Loan for another episode of
the fastest growing podcasts on the market. Yo, There's a
lot I want to talk about today. I pray and
hope that everyone is safe, that families are incomfort and
taken care of. I pray that everyone listening to this
(00:20):
within the sound of my voice, hustle has been magnified
and blessed, and universal law is in effect, so those
who go after it will not lose. The universe will
not disappoint. Ever, what goes up must come down as
a universal law that's bigger than any law right, any
(00:41):
law that's man made. And so we are. We are
in a position of where we are restricted by universal law,
which tells me whatever the heart wants and the heart
desires and the man works for it, that he will have.
And so I want to start the show there just
(01:01):
for us to know that we're on the same page.
But first I do want to talk about a new
epidemic that I've been seeing.
Speaker 2 (01:10):
A lot to talk about today.
Speaker 1 (01:12):
I want to touch back on the only three podcasts
matter talk, and then I also want to get a
little bit into the case soul trial that's been going on.
I would be lying if I said I was disappointed.
If you ask me, We're dealing with the normal state
of culture at this point right. One of my messages
(01:34):
since I've been in the game is the streets is dead.
A lot of the big homies don't know how to
use their leverage, don't know how to use their resume
to do anything outside of extore the little homies. And
so you know, you got an influx of men who
have spent all of their life in the ghetto, and
all they know how to do is send other black.
Speaker 2 (01:55):
Boys to jail or to hell.
Speaker 1 (01:58):
They don't know how to send them to yea and
so on this side, man, we want to do a
little bit more than.
Speaker 2 (02:04):
Just talk that shit. We want to teach that shit.
Speaker 1 (02:07):
You see, sometime I one hand watched the other BOTHA
washed the face and therefore will cleanse the whole place,
you dig. I'm gonna be honest with y'all, man, I
was gonna interview BG. You know, me and BG been
talking somebody. I grew up on a lot of those guys.
I do want to make sure that I get interviews
(02:27):
with them, because I got a lot of questions, and
I have a resume that says that all to dictate.
Speaker 2 (02:36):
The encounter.
Speaker 1 (02:39):
You dig there should be a scenario where me and
BG is in front of each other, and we both
recognize that.
Speaker 2 (02:45):
Every time you speak to me, let me know.
Speaker 1 (02:47):
You know, I'm one of the realists and I'm one
of the men that the culture needs, and I definitely
appreciate that. But as I've been doing some research getting
ready for the BG interview, I ran into a couple
of things, and some of those things I want to
talk about today, and I want to pull it off
of BG because it's not about BG. It's really what
people go through when they grow up in the inner
(03:09):
city and they make something of themselves, you know, the
crab in a bucket mentality, mentality that plagues the inner
city and some of the people who come from it,
some of the entitlement that we deal with. And when
you ask me, I'm amazed, right when I look at
things like that, I'm truly amazed, because I say, Yo,
(03:31):
people weren't there when you were building. They won't be
there when you're grinding. They won't be there when you're
trying to make it. They won't repost you, they won't
share you, they won't lend any kind of help in hand,
and then they'll show up with the hand out.
Speaker 2 (03:46):
And literally they don't.
Speaker 1 (03:48):
Feel as though there's disrespectful. And some people will come
to me, yo, man, damn you seem angry. I'm only
angry because you niggas disrespectful. When I could have used
the hand, when I could have use the hand, when
I could have used people to push the shit forward,
was nobody around, and all of a sudden, niggas show
up with they hand out. And so for me, man,
(04:11):
we're gonna talk a little bit about that today. Also,
we're gonna talk about why proximity matters, why it definitely
matters who you came up with, who you allowing your space,
and how people can take certain things and try to
twist them to devalue your present self and they'll try
to use your paths to do it. It's a very
(04:33):
unique situation, and I think we have encountered something that
human beings are doing to try to tap into other
people's success story, and I think it's disgusting.
Speaker 2 (04:43):
And so we're gonna talk about a little bit about
that today.
Speaker 1 (04:46):
Also, Shannon shap I've seen what Shannon Shap came to
a settlement agreement with the young lady who came out
with the fifty million dollar lawsuit, and all of a
sudden they settled it. And for me, if you know,
if I'm being completely honest with you guys, I still
really didn't understand why he would do that. He did
(05:07):
it at a time where he allowed for all of
the negative press to go out, He allowed for all
of the brands and add companies and sponsorships to bag up,
and then he went and he's went.
Speaker 2 (05:22):
And settled the lawsuit.
Speaker 1 (05:24):
You know, he came out saying I'm a fight, fight, fight,
and he didn't fight a lick.
Speaker 2 (05:29):
That's what I'm saying.
Speaker 1 (05:30):
And that kind of devalues what some of these other
individuals do. Like you saw Jay Z say, yo, I'm
coming to fight that, and he actually followed through with Shannon.
There was a lot of words that were used when
this settlement was announced.
Speaker 2 (05:44):
There's a lot of there was a lot of virtue.
Speaker 1 (05:47):
Signaling from the alleged victim side lawyer, and I just
think we'll speak to some of that today now. So
for people who don't know the Shannon Sharp case that
was filed maybe about six to eight months ago by
a young lady who alleged great from Shannon shap This
(06:10):
this young lady has some very damning stories, right, very
very vivid testimonies and made some very interesting allegations against
Shannon Shaw. And if you didn't listen to doctor Umar,
he was on my show and he alleged that he.
Speaker 2 (06:27):
Wanted to put a noose around on his neck or
choke him.
Speaker 1 (06:34):
I'm not going to say a noose, of course, that's
me pardon and you know, for dramatic effect. But she
wanted he wanted allegedly, he wanted to be choked and
you know, called a monkey according to doctor Umar Johnson
on my show. Now what I will say is he
was into this BDSM stuff. And again, you cannot have
(06:55):
this kind of violent sexual encounters without the relationship equity. Oftentimes,
if you're not found, if you have found yourself enjoying
some of the things that scribble outside of the lines
as it pertains to sexual encounters, you want to do
that with your partner. You don't want to go and
find a girl at the gym and then two weeks
(07:15):
from now, you choking and you gotta leash around a
neck and your dog walking around the mansion, right, And
I know some of these dudes, they can't really resist
their cravings because once you start to have that level
of sex, you go to searching for it, and you
know what it is meant for you will come to you, right,
The universe will present you with the things that your
(07:39):
heart desires. But you need not searching a way where
you are well outside of your comfort zone trying to
real people in. You need not go fishing for that
type of experience because anytime you're fishing, you got bait
on the hook, and that bait can be used against
you in the court of law. But luckily for Shannon Sharp,
(08:01):
and again I guess I could say congratulations to Shannon Sharp.
It feels like this is an effort to save his
career or what is left of his career in television.
If I'm being honest, Shannon shap podcast, if you're asking me,
it's falling off. And I don't say that with any disrespect.
I think it's still gonna land amongst the top podcast
(08:23):
in the market. But where it was headed and where
it was at right in the trajectory of it, I
think it has took a massive hit for whatever reason,
He's still getting a guess, but the numbers are not
the same them dudes, he would do millions in one day.
It'll literally, you know, he'll have certain guests and it'll
(08:45):
do a million or two in one fucking day. Now
you'll look up, it'll be two weeks in that four
or five hundred thousand, which again is still good numbers.
But I think this did affect his business in a
way that's gonna be hard form to bounce back. When
we talk about interview style, Shannon is someone who is entertained.
(09:06):
Entertaining I won't take that from Shannon, but the one
on one interview thing, like what I do and what
some of the other people do, like Joe Rogan. I
just think there's a special skill set that is needed
to do this in a way where it's effective. Even
when I look at Cam Newton, I don't really watch
(09:27):
Cam Newton. Y'all got to put me on if Cam
Newton is one of those guys who have a great podcast,
because I notice he gets a lot of good guess
a lot of big guests, But I just don't when
I watch him.
Speaker 2 (09:39):
It's like, I.
Speaker 1 (09:40):
Don't really feel as though he's adding to the interview.
I think he's asking questions nonetheless and doing his job.
And I'm not trying to throw a slight at him
because I don't want to be like the people I criticize.
Speaker 2 (09:55):
Right.
Speaker 1 (09:56):
You heard me last episode talk about Norian. He's always
sitting on black podcasters, and part of me understands it
because that's its competition. But when you're in that position,
in a leadership role, you want to become a subject
matter expert, not a hating ass old nigga. You gotta
be careful. Some of these niggas ain't shining in so long.
(10:19):
They'll get amongst the young niggas and come and turn
into a hater trying to shine on the young niggas,
you know, and go big on the young niggas, and
I just don't have no respect for that, and they
go for none of you old niggas that come from
the rap world. You know what I'm saying, Because my
question then becomes, who have you signed? And who have
you put on? Who the fuck is you niggas putting on?
(10:41):
And y'all keep talking about all this game y'all got,
and all this money y'all making and y'all ain't put
one black podcast in position, and that says something. I
don't know what it says, and I can't put my
finger on it because I need not assume. I can
only deal with information presented, and it ain't much information presented.
(11:04):
But what I will say is that niggas is in
position where they should be passing, and they continue to
take the shot. And there's something to be said about
a person that's on the team because we all in
this together. And that's the point I was making in
the last episode, is that, Yo, this ain't about black
(11:27):
podcast versus black podcast if we all kind of talking
about the same topics, kind of interviewing the same people.
This is about black podcasts taking more to market share, create.
Speaker 2 (11:41):
Their own Rogan verse.
Speaker 1 (11:43):
Right, Rogan had a scenario where he lifted up ten
to fifteen podcasters. What the fuck is these niggas doing.
They'll sign a podcast and then do nothing for him.
I just it shocked me to see nor Rich still
pedaling the same conversations about there's only three podcasts matter
(12:06):
while he ran around and got on another podcast, and
then he's starting a fucking network. You have a brand
new podcast signed to you, why would you shit on
podcasters as a whole. Sometimes you will cut the tree
to give you shaved, young nigga, and that's my game. Listen,
little nigga, do not ever cut the tree that provides
(12:30):
you shade, because then you will be standing in the sun.
Speaker 2 (12:34):
You see what I'm saying. But if you are someone.
Speaker 1 (12:37):
That has a network, yo, your job is to really
uplift these motherfucking podcasters, and there's no way to do
that by running around saying there's only three podcasts that matter.
Number one is false and number two it's counter productive
to the goal. And so it has to be of
(12:57):
selfish intent. It has to be something I always tell
y'all to judge by cause and effect. Don't never leave
ann one of them out. What a cause of nigga
to run around saying that.
Speaker 2 (13:11):
And what effect is it having.
Speaker 1 (13:12):
It's literally having zero effect outside of offending black podcasters
over and over and you keep apologizing for it, so
you can't mean the apology. The best apology has changed behavior,
and every time niggas go on the press run, they
shit on the rest of the podcasters. I gotta be
careful not to be one of you niggas. I gotta
(13:33):
be careful to stand on the mount. If I do,
gotta beat my chest. Let's beat this motherfucker and speak
about the entire market. I don't want to continue to
just set in my sights, my own brothers, my own
people that shares this same market share, and we all
are trying to come up and make millions to not
only support our family, but to be a companies. Whoever
(13:56):
you put on the phone with a booking agency that
allows them to get high quality guests. Who if these
niggas put on the phone with an ad agency that
allows them to get better ads on their show? What
game niggas is putting down? I'm trying to I'm looking
for it because I'm of the highest level. So if
you drop anything on the ground, I'm a hungry hound,
(14:19):
you understand me. So I'm looking at what kind of
game is they putting down?
Speaker 2 (14:23):
No, I don't see no game.
Speaker 1 (14:25):
I don't see now nigga showing no kind of little
podcaster how to do nothing.
Speaker 2 (14:30):
And then they look at me and say, loan, help us,
help us.
Speaker 1 (14:33):
I'm saying, little one, I'm still looking for these niggas
to drop something that I can pass to y'all. I
got here off grit, off connections, and off just being
good at conversation. But this is business. How is the
business running? How you niggas running the business the infrastructure.
(14:55):
That's why when I see Joe Budden going through the
New York Times with the twenty million dollars a year
at least, that's like, yo, all right, you can't go
independent and still make some money. But everybody else they
won't even tell you how they're making the money, where
it's coming from, what's going on?
Speaker 2 (15:11):
How do we do it? Oh man?
Speaker 1 (15:13):
Just get with the companies? Yeah, how do we get
with the companies? If we got the numbers, we got
to reach, we got the influence, we got the culture.
How do we get to the companies? Cause you niggas
won't pass a number off to save your life. If
God come down right now and say I'm gonna kill
you if you don't give one of them niggas a
number to an ad company or help one of these
(15:33):
young boys that may take your position.
Speaker 2 (15:37):
These niggas are gonna pass away. On Jesus Christ.
Speaker 1 (15:44):
But back to Shannon Shaw, the case was dismissed with prejudice.
If people don't know what that means is that means
the case is over for good. Right, That mean the
court's made a final decision and the same claim cannot
be filed again with this young lady. Now, there's a
couple different things that we have to take in mind.
I've read a couple of articles that were speaking to
(16:05):
the fact that although it was dismissed with prejudice, mean
that this same claim cannot be brought to the courts
again with this individual. I also read that the courts
did order that, hey, don't get rid of none of
them videos. Yeah, yeah, nah, don't get rid of none
of them videos now, because we might got to use
(16:25):
that to explain the behavior that may have happened to
someone else. See, it's a setup and they've putting them
in the trick bag with him settling this. Right, granted,
it was settled, but this is where the water becomes muddy,
because it damn them. Means that Shannon Sharp didn't win
the case. He just paid to close the door. And
(16:48):
you got to know the door shut loud when it's
already been cracked open to the public. So if you've
paid for your silence after the noise already hit the streets,
that ain't damaged to control my nigga. That's damaged confirmation.
So there's people now knowing that, all right, he'll pay something.
So if we got some on him, let's go on attack.
Speaker 2 (17:10):
Now. That's why you hear the judge say, hey, don't
get rid of that video. Man.
Speaker 1 (17:14):
I think we got a couple of other girls to
have some allegations on you, and I send my heart
out to Shannon. Hopefully you don't go bankrupt fucking with
all of this shit. Now, the number that this young
lady got from Shannon shap has not been confirmed. There's
rumors out there that maybe it was twenty million, maybe
it was ten million, seven figures, eight figures right. All
(17:36):
I know is she got some money. Shortly after that,
she came out and says that she's retiring from OnlyFans.
Made a press release saying she's retiring from Only Fans.
If you're asking me, that's virtue signaling. See, because he
(17:56):
may have it ridden in the settlement. You can't talk
about how much I gave you, You can't talk about
certain things that happened in the court proceedings. But I
can virtue signal and let these other girls know that, Hey,
I got.
Speaker 2 (18:13):
Enough to hang it up. I got enough to hang
it up.
Speaker 1 (18:21):
I would have not even allowed for her to do
that because I'm already knowing how this thing goes.
Speaker 2 (18:28):
Right.
Speaker 1 (18:28):
It was interesting because Shannon Shaw rejecting the initial offer,
it suggested confidence in a lot of our eyes right
in his legal standing, in his position. But now it
looks like a strategic misstep by him being told not
to erase the tape. That's saying that you may you
(18:51):
may have settled now, but now you gotta settle every
time because that tape, along with this settlement could be
it's kryptonite. So it's a lady named Michelle Evans. She's
another ex girlfriend. She's filed a fresh fifty million dollar
lawsuit with a judge ordering that that sex tape be preserved,
(19:12):
raising new legal dynamics. I remember Chris Brown after he
went through whatever he went through, as it pertains to
some allegations on him. Man, he fought that shit for
a decade. It was literally a decade of backlash. So
now I look at Shannon, and I know he's trying
to settle some of these things to preserve some of
(19:35):
his TV career.
Speaker 2 (19:37):
But boy, that first bite proved the meat tender. Boy.
Speaker 1 (19:39):
They know the meat tender. Now boy oo wee, they
coming for some more of that boy.
Speaker 2 (19:46):
And I just think that he's in a weird place
at this point.
Speaker 1 (19:49):
Man. When you settle, how you sent a signal that
there's gold in them heels. Yeah, Now some niggas got
some money up in them hill. So now you start
to see people coming, People gonna come out of the
ward work. And so people ask me learn how to
settling play into some of these scenarios. And again I don't.
I never think that settling is off the table. I
(20:11):
think when you settle was just as important as you settling.
That is the strategic misstep that a lot of these
gentlemen make. You see, Puffy made that mistake.
Speaker 2 (20:22):
Right.
Speaker 1 (20:22):
If you're gonna settle, my nigga gone settle before it
really hits the fan. But soon as shit came out
with Cassie, Puffy didn't settle. Within one day, twenty thirty
million dollars he sent over. But when she was sending
over demand letters, he would just swat him down and
pat him away and act like that they didn't exist.
Speaker 2 (20:42):
But this young lady Gabrielle.
Speaker 1 (20:46):
Was an active only fans creator and of course social
media weaponized that and called her an attention seeking clout chaser.
And so you got several black men who were celebrities
that ended up in a situation where they had to
making settlement offer. But again the misstep is making those
offers after those allegations have hit the press. I know
(21:12):
Tiger Woods paid out early. He paid out early and
kept a lot of his scandals private, but it just
didn't stop the public ruins. So you have both sides
where you can settle out instill it'll make it to
the public. Now, it makes it to the public in
a different way, in particular when you're dealing with these
lawyers like Tony Bunsby the allegations against him, and of
(21:34):
course we can't confirm on the nome is that once
he goes to make a lawsuit against you, not only
is there a legal juncture that has to happen in court,
but then there's a pr firm that gets on the
side of the victim and they start to you know,
run press releases and they start to engage the public
(21:57):
because they understand that some of that public pressure can
kind of get the bills paid. And I honestly cannot
say that misleading the culture with those allegations, because again,
your celebrity status does play into the market share that
you hold as not only a podcaster, but someone that
is signed a Disney like Shannon and on ESPN First
(22:18):
Take and all of these different things. Now, do I
think First Take is gonna bring it back? I honestly don't.
Honestly don't. And if they do, I think the position
will be. I think it'll be a lesser position, in particular,
if you continue to get these lawsuits happening. If I
was a woman and a messy woman and someone that
(22:39):
wanted to extract funds from a higher earner, then what
I would do. And again I think mister Bunsby, which
is the lawyer who's behind some of these lawsuits, I
think they do understand the climate that we're in. If
I was him, what I would probably do is soon
as ESPN says Shannon will be back for this NFL season,
(23:00):
and here's another lawsuit on the table, get that paid,
because it's gonna affect everything you have going on.
Speaker 2 (23:06):
And it's funny because Shannon being on.
Speaker 1 (23:08):
TV does add validity to his podcast, it may not
be streamlined, But the visibility does have an effect on
his podcast. Man, being on TV every day and the
number one show in the market has some effect on
your podcast and the status of it. So I do
(23:29):
think at some point he has to worry about, you know,
are they gonna come back now? Also, the timing of
this is interesting, right. It's almost like he's saying, your
football season is coming up. I need to get this
off the plate and then go back and get with
ESPN to see what they are gonna do. If I
was Shanning, I probably would have had a conversation with
(23:51):
them prior to and I probably would have asked or
had my legal team on my management or whoever represents
me my agents with them that if we can get
this dismissed with prejudice, does that solidify my job?
Speaker 2 (24:06):
Right?
Speaker 1 (24:07):
Do I get to continue to be on First Take
and have my position with ESPN? And if they would
have said yes, I think I probably would have probably
settled as well. If I was in his position. With
all of the damning evidence that this young lady says
that she has, it's just an interesting place to be in.
(24:27):
But again, man, my heart goes out to Shannon. He's
going through it. Football season is about to start, so
we're gonna see how this plays into whether or not
he will return to ESPN and be on their daily
or not. And so these are situations that we will
be monitoring in the coming months.
Speaker 2 (24:48):
Let's move on from that now.
Speaker 1 (24:51):
I want to confront a different kind of story in
this culture were living in. You heard me talk about
BG earlier, and I don't know some of these people
who are speaking about BG or some of the things
that are being said, and again, it's not about them
in particular. I think that a lot of us that
come in this culture from the inner city and make
(25:11):
something of ourselves, we have to deal with some of
the residue of people who I guess try to justify
while they are not in the positions that we are in.
And so a lot of times people take shots at
the throne, and I guess it comes along with being
a king. Too many times we deal with people who
(25:33):
we may have growed up with, may have shared the
same street, may have shared the same cafeteria or same
hallways with, and they try to act like proximity as participation.
And today I want to speak a little bit about that.
But we're gonna confront a new kind of fraud, right,
people that say they know you, people that say they
(25:53):
grew up with you, and all they really know is
the past, the past location, maybe when you was a kid,
maybe growing up next to you in the sandbox. But
we're not doing the same things anymore. There's a sickness
spreading amongst our people. I used to be in school
with him syndrome, or I used to I grew up
(26:15):
with him syndrome, or you know, I knew him at fifteen,
I used to date him when we were sixteen. You
even got women that share this. And I think if
you haven't seen someone in twenty five years, you are
fool to think you know them. People like you're sick
in the head. Like literally, there's no one that I
(26:37):
haven't seen in twenty five years that I'm gonna act
like I know them.
Speaker 2 (26:40):
That's just not a thing.
Speaker 1 (26:42):
I'm not that delusion or the think that, Yo, the
person I knew at sixteen, you're that person still Like,
it's no way you're that stupid, But evidently people are
that stupid. I do think that's value in people trying
to act like they're a part of the blueprint, especially
when the building that's came together, especially when it's a
(27:04):
Riverfund property. You dig what I'm saying when it's a mansion,
Like everybody want to be a part of the blueprint.
And that's for the people who just want to seem
more important than they truly are in your lives or.
Speaker 2 (27:17):
A part of your story.
Speaker 1 (27:18):
But there's a flip side to that, people that are
trying to discredit you. And I want to speak to
that a little bit coming up in the inner city.
You don't get to choose your neighbors. You don't get
to choose the people you went to school with. You
don't get to choose the people who was a part
of your story at that particular time. But again, it's
value in them to other people, and I guess to
(27:39):
themselves if they can act as if they were a
part of the blueprint, in particular, if this house turned
out to be a mansion, if this building ended up
being worth a hunting me. Now, now I'm part of
the blueprint. I was one of the ones that drew
up the first sketch. I was the architect of that building.
(28:00):
It's a very nice accolade to have on your resume.
But if we're being honest with each other all of
the times that's not true. And what I've noticed, even
with my run that I'm having, it's it's always the
people who never showed up that feel left out. It's
always the people who never done much that feel left out.
(28:21):
You were never there, You were never part of this thing.
You never gave us any encouragement, you never enhanced us
in any way. You never reposted anything. You never believed
that we could achieve. But now when we're living our dreams,
you show up with your hand out. But when I
needed a hand up, niggas wasn't around. And it's weird
(28:43):
energy because what I've noticed also about rappers is you
gotta be careful who you letting your circle. Even if
you're a young dude, you gotta know, man, if this
dude got fucked up, trace keep him away from you.
If you truly believe in what you are and who
you are gonna be, you have to limit people's access
to the upper room. Brother, If you notice, when niggas
(29:07):
see me, you don't see nobody with me. I've always
believed that I was him. I never thought that they
made me him or somebody can Poe into me and
make me right, validate my story, validate my hustle. I've
always been alone because what I believed in my head,
and I had faith in God, and I knew the
(29:28):
universe rewards those that put one foot in front the other.
I've always believed I.
Speaker 2 (29:32):
Was him, not them.
Speaker 1 (29:36):
It's too many people show up with fifty sixty niggas
and because of them, you become him, or you become
a big fish in a small pond. Sometimes because I'm alone,
I don't even know how big I am. I don't
even know how far it done reached because I ain't
got a bunch of dudes around me that's inflating my
(29:57):
ego or undermining my autonomy, dismantling my strengths, stripping me
of my influence. I know niggas that used to be
around rap niggas. They don'e fuck more bitches than the
rap nigga. They ain't done no being it, but they
don't got more pussy than the rap nigga. He the superstar.
(30:19):
But because they around the superstar, people look at them
like they have access to things that they.
Speaker 2 (30:24):
Ain't even earned.
Speaker 1 (30:26):
So what will happen is you'll get pussy that you
really don't even deserve. Instead of looking for opportunities, they
looking for one nice stands.
Speaker 2 (30:37):
You see what I'm saying.
Speaker 1 (30:39):
I was listening to a nigga talk about a rapper
that I like the other day and he just kept saying, Yo,
we went to school together.
Speaker 2 (30:46):
I know that nigga. Man, I know him.
Speaker 1 (30:47):
He was calling him some other kind of name, and
I'm saying, Yo, you gotta separate yourself from that old
we went to school together shit like salute to you.
Though like salute. We went to school. We was in
Miss James class or Miss Abernathty class, whatever it was.
Doctor high. Salute, doctor high. Right, we was in class together. Home.
(31:09):
You was a classmate, not a comrade. Nah, don't play
it like you was a comrade, because you didn't know
me when I was broken. You didn't know me when
I was building. Ain't nowhere in the world you gonna
know me when I'm balling. You don't put yourself in
position to make people think you know me. Man, you
don't know much about this shit, but people will weaponize
(31:30):
your silence because you're in a position where you can't
respond and play with some of these low level antics.
They'll use your silence against you and validate people who
they really believe was in your proximity. That's why proximity matters,
because they was never the plug. But they won't credit
(31:50):
for sitting next to the outlet. They won't credit because
they were sitting next to the outlet. You was never
the plug. You was never the plug. The Internet is
so stupid they allow people to use proximity as proof.
You'll have people that didn't help me build trying to
build theyself off of me.
Speaker 2 (32:11):
Ain't that a bitch? Ain't that a bitch?
Speaker 1 (32:16):
Didn't help me with the hammers in the nails, didn't
help me when I was going through hell? Right, niggas
didn't help you, Bill, But they'll try to build themselves
off of you, and you have to be careful because
they'll they'll use your guilt, your good heart against you.
Oh man, he don't like helping nigga man. He don't
want to be and he ain't really messing with no
nigga man. Ain't bro it ain't really daaa bra ain't
(32:40):
really putting on ya ya yad.
Speaker 2 (32:43):
You know he.
Speaker 1 (32:44):
Came in, he had like he too good for this
and that when you whole time you trying to build
a business. Whole time, you got your head down and
you just trying to one foot in front of the other.
Ain't no grass growing under your feet. You really trying
to make some shape, and everything don't coming together all
at once. This ain't like the movies where you snap
your finger and everything come together all at once. This
(33:06):
shit is stepped by step, brick by brick. It take
a long time to get a lot of money. It's
no situation where you're gonna get money and getting millions
in a blink of an eye. Even when you see
an NFL player on NBA Star that's drafted in the
first round, that's his whole life. He done dedicated to
(33:27):
that shit. I jump up in the morning, take my
little boy to practice at six am in the morning.
Speaker 2 (33:34):
He a teenager. Most times, people that make.
Speaker 1 (33:37):
It pro they have lives of that magnitude, right, so
they've dedicated their entire life. So even though you see
he got a fifty million dollar deal for four years,
you don't even get to see the work that was
put in and got him now. And it's always the
people that was nowhere around know where to help.
Speaker 2 (33:56):
You.
Speaker 1 (33:57):
See these other kind of people that didn't help take
care of big Mama, they didn't help take care of
their grandmama.
Speaker 2 (34:03):
But when the inheritance come they got their hand out.
They badly want to.
Speaker 1 (34:07):
Answer the phone call for their father, but when in
school time, they want you to go grab everything they need.
They don't want to help you cut the grass, but
they want to take pictures on the yard.
Speaker 2 (34:19):
You see what I'm saying.
Speaker 1 (34:20):
There's always people that's selfish in this world, and you
gotta keep your eyes open for them. When you were stuck,
nobody showed up. When you were silent, nobody showed up.
When you were sinking, nobody showed up. But somehow, now
that you done got in position, you selfish. Somehow, now
(34:42):
all of a sudden, they throw selfish on you.
Speaker 2 (34:45):
And they ain't appealing to the truth. They're appealing to
your youth.
Speaker 1 (34:48):
They're appealing to your good heart, your good mindset, the
way you was raised.
Speaker 2 (34:52):
They know you don't want to get called selfish.
Speaker 1 (34:55):
You don't want to feel like you ain't being the
person that God has put you here to be and
saw a seas into the community or into your family
or to your people. That's a hard pill to swallow.
That's a heavy birden to carry. But they play on that,
they play on that. See, it's always the ones that
(35:16):
never showed up that feels left out. And I really
hate that for us, that's getting up every motherfucking day
working for my son, up the sundown. I hate that
for us. You ain't never lifted a hand to help
a motherfucker. I remember when I was a little boy,
(35:37):
I could just be riding with one of my people,
or my uncle or somebody, and I picked trash up
in his yard. Nowadays, you got young niggas that are
step over the trash and then come at you with
they hand out.
Speaker 2 (35:52):
You got people that used to live with you.
Speaker 1 (35:55):
You got girls that used to date you who the
entire time you would chasing your dream. And this is
where it really hits at right. It ain't just the
people that grew up with you that's faking like they
know something about you and they got the secrets on you. Man,
If you don't beat it with that, ain't no secrets,
ain't no code signs needed, didn't nobody help with this shit?
Speaker 2 (36:17):
Beat it.
Speaker 1 (36:18):
But you'll even have people that may have dated you
on your come up sixteen years old and They'll still
be holding on to that at forty, talking like they
know you because they knew you as a boy. You
knew the boy, not the man. You knew what he was,
not what he became, and you will deal with him.
How they dismiss your greatness right, try to dismantle your
(36:43):
vision by way of not breathing life into your confidence.
Instead their disregard your potential. But see, I'm not here
because I believed in me. I'm here because I didn't
believe them niggas. I'm here because I didn't believe them
when they said it wasn't gonna work, when they said
it wasn't enough room, when they said you couldn't do
(37:05):
it coming from outside the industry, when they said all
those things.
Speaker 2 (37:09):
I'm not here because I believed in me.
Speaker 1 (37:11):
I'm here because I didn't believe in them and what
they were saying. I knew the universe with reward throws
that truly get up every day and chase their dreams.
I knew this with everything I had. I believed this.
Not only did I believe that, I knew for a
fact these niggas can't talk like I can. They having
(37:31):
enough game, enough life experience, they ain't been through enough.
I had a nigga trying to mock the fact that
I'm consistently myself. See what we from, they honor inconsistent.
I was smart enough to know that anything consistent, you
can bet on that one thing.
Speaker 2 (37:50):
I know.
Speaker 1 (37:50):
They weren't there when I was set back. They weren't
there when I was in solitude, when I was getting
side eyes and the sleepless nights. Niggas was waking up
four in the morning because he got to interview them
all because I gotta go sit in front of the
camera and talk this game and put some game down.
Nobody wasn't there. And when I say nobody, I mean
(38:11):
that humbly. There was nobody that believed that what I
was doing with equate to what it is doing. See
that there was nobody that knew what I was doing
will equate to what's now doing.
Speaker 2 (38:29):
But I walked along so no snake could slither behind me.
Speaker 1 (38:33):
So many suckers acted like they knew me because they
was around me at fifteen. Nigga, I didn't even know
me at fifteen. That's the beauty of this thing, right.
We come up from the inner city, come from the ghetto,
the streets, what have you? So many people gotta figure
it out. But I went from invisible to iconic on
(38:55):
these nigga. And because we took off the same weight,
don't mean we went to say, ain't route I was building.
Niggas was blending in. And it's sad because I'm proud
of you. Sometimes it's premeditated manipulation. I get so many
I'm proud of you. Oh man, how y'all niggas proud
of me when I was Yeah, man, come on, y'all,
(39:16):
ain't dealing with no game.
Speaker 2 (39:17):
Goofy. Y'all ain't dealing with no game, goofy.
Speaker 1 (39:22):
It be the same motherfuckers that was in attendance when
I was on assignment. You knew me when I had
nothing to prove. Now you hate me cause I got
nothing to explain. I no longer got approve nothing home.
I do undone it, and I done it the right way,
and I done it myself, thanks to God. And you
know my connections, my political connects. But when we talk
(39:43):
about coming from the ghetto, from outside the industry and
making a way, man, they gotta put my name on
the walls. They gotta put my name on the walls.
Niggas watched me climb. They watched me climb the mountain.
Dog how damn nigga hate on this shit, But it
(40:03):
ain't really hate its bait because they'll watch you climb
all those years just to bait you in the jumping
off the legs so it gets you back down here.
Speaker 2 (40:11):
What we at.
Speaker 1 (40:13):
Imagine spending all your life climbing the mountain of entrepreneurship
to get baity to jump off the legs nigga and
get back to the bullshit. Then what I tell niggas,
guard your confidence and guard your whereabouts, nigga, guard your
mind frame. These niggas is snakes and they slithering right
behind you. They'll wait till you got something to lose
(40:35):
in There're start questioning who you are.
Speaker 2 (40:37):
And it ain't because it's true.
Speaker 1 (40:39):
It's because they hope you your throw it away trying
to prove something that's documented. It's in the work, nigga.
The proof is in the pudding. Ain't no need for
us to write. And I was telling Herbo this when
I was talking to him. Don't never let him tricky
into trying to prove nothing, because that's the only way
they can get you to jump off the legs. They
can't climb the mountain, but if they can get you
to jump off the legs, they got you back down
(41:01):
there bullshitting with them and squabbling over some bullshit. Don't
let them do that to you, my nigga. I tell
rappers all the time. Listen, when you stop being useful nigga,
you start being disposable. I remember you. You know you're
a text of motherfucker. They won't even answer. They think
you ain't useful no more. They done got where they
(41:22):
going shit.
Speaker 2 (41:23):
They don't even know. Then why I.
Speaker 1 (41:24):
Try to tell you, pay attention to these niggas in
this game, these podcast niggas, these rap niggas. Pay attention.
Who you done put on rich nigga. That's the only
question I want you to ask these niggas, Who you
done put on rich nigga,
Host
Looney
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