May 8, 2023 • 7 mins
Bethenny breaks down the “Super Bowl of Influencer Trips.” Several million and dollars on the line. Where’d it take place? Who got invited? What went down? And was it worth it?!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:12):
Tart do you buy trip in the world. In the
vortex of beauty talk, which is a planet onto itself,
there are these brand influencer trips. Brands wisely invite young, impressionable,
beautiful girls whose dream as tweens is to get free makeup.
(00:34):
The point is young tweens like my daughter would die
to get free makeup. So now take that to people
that are eighteen twenty twenty five. They're doing videos. They
have forty thousand dollars, twenty thousand dollars, ninety thousand dollars,
one hundred thousand follars they get to get free makeup. Great.
Some of them have gotten past that and get paid
a hand over fists in this one world. People are
paying them only in this one world. And now they're
(00:54):
getting invited on trips. So Tart is flying them first class,
taking them to the rich Carlton, getting them insane rooms,
and taking them to Dubai for massages and luxury and
doom buggies and sand tours and all the shit. Their
rooms are doused in free makeup, doused in free clothing
from other brands that also want to be part of this.
(01:15):
Because it's a Tart Dubai influencer trip. People all over
TikTok are jealous, are pissed, are frustrated, or trying to
figure out the money spent, or saying Tart must have
lost money. Someone's getting fired. It's back to like Loriel muskaagate.
These fucking dummies are all commenting and they're making this
trip viral. They're making Tart viral. They're making a viral
(01:36):
and Tart didn't make anybody post anything about makeup. They
will just calm, fucking have fun. And the girls are
posting about the makeup because the trip itself is famous,
and the girls didn't get paid to go. So the
girls have given millions and millions of free pr to
Tart to just fucking go to Dubai a trip that's
probably twenty five fifty thousand dollars fine. So they spent
a couple of million dollars to send all these people,
(01:57):
maybe a million, maybe a million and a half to
send these girls to Dubai. And they definitely got trade outs.
I'm sure tradeouts from the hotel, tradeouts from the airline.
People say they don't do trade outs. Everybody does trade outs.
So whatever the deal was, Tart grabs the goddamn bag.
This was a tart Dubai influencer trip, the super Bowl
of influencer trips. And these are these trips where these
(02:19):
brands take girls and think about it, these girls are
in the popular sorority. Now. While I wouldn't go on
like a thirty person twenty year old's influencer trip, I
would go if I was running the program, like I
would go if I was kind of hosting the trip,
curating the trip, organizing it, liked the message, understood what
was going on. But I'm too old to go on
(02:39):
like a sheep trip just to kiss a brand's asked
to get some free eyeshadow if there was some sort
of partnership or brand alliance or something. And people are
always asking me if I get paid, and I'm like,
every single day, am I getting paid? No? Have I
done thousands of videos and have I probably one percent
of those been paid? Absolutely, because you're not. I can
(03:00):
use in my content if I'm not getting paid. But
am I gonna go lie on TikTok beauty? Like I
have a major brand, a major business, I have real
money in the bank, I've had real success. I'm not
going to fucking blow this whole program up in my
life for a goddamn fake mascare or liploss post. So
don't hold your breath for that. But am I a
business person, My name, my likeness, my reviews are not
(03:22):
being used for free. So yes, open for business, open
to be paid, and to be truthful because it is possible.
I just was with my daughter and her two friends
(03:44):
who are twelve years old and twelve now looks like sixteen,
and they, of course they know I do buty views
and so they really wanted to connect with me and
talk to me about do you use this product? Glow
recipe was one of them, which was highly marketed on TikTok.
It's TikTok famous product. And then do you like the
bronzie drops by Drunk Elephant, highly marketed TikTok product. They're
(04:07):
being fed everything from TikTok. There were dupe Like my
daughter and her two girlfriends were in the bathroom talking
about this is a dupe for this, and it's this
Revolution eye shadow that's a dupe for Selena Gomez's brand
that she's printing money on called Rare Beauty and the Highlighter.
And I'm like oh my god. And I'm looking at
her friends and they have do your eyeshadow and like
(04:28):
they know the names of the rare beauty and I
you know, when we were kids, whatever it was. If
it's crazy because they're being influenced. So, as I've mentioned before,
what's going on in TikTok is a whole new world
of marketing and products. And it doesn't matter the kids.
You could say to them, they could ask me, and
I know because I bought everything from very expensive to
very inexpensive, and I'm like, it's all the same stuff,
(04:51):
but it's hard. They don't. It doesn't matter because they're
being marketed the cool stuff and it's like walking in
so why would I think that they're gonna want like,
you know, non Charlotte Tilbury makeup. So it's crazy, but
no crazier than anything else, like being marketed the Stanley
drink cup. It's a sixty dollars water cup and summer
(05:11):
eighty five dollars and are on a waiting list like
a people fucking crazy. They have the same thing at Tjmax,
but kids want the one that says Stanley. So like
it's a marketing frenzy, And yes, it was always crazy
when we were kids, but TikTok has made consumption insane
because they just want it right now. So it's something
that needs to be discussed, and I'm not sure how
(05:34):
to break free. And it's funny because my daughter, I
give her Nicks and Revolution and like drugstore brands, and
I don't just hand her everything I get. I get
I have fifty thousand dollars worth a makeup in there,
but I'm just hand her things. Like her friends were
over today and I was like, I'm gonna give everybody,
each person a gift, including Brin, because Brin doesn't get
makeup every day. So I went upstairs and I took
(05:55):
a Nick's lip gloss and one Drunk Elephant product for
each of them, because like that's stuff that I'm sure
they've seen Nixon on TikTok and Drunk Elephant. And it
was just funny because I was thinking, oh wow, I
don't even know if this is gonna seem like meaningful
to them because they have everything. So so anyway, this
is a world and being influenced is a major thing.
(06:18):
And I walked into this influential room that I realize
is so powerful. It's billions of dollars we're talking about.
I just have two girls that slept over that are
my daughter's friends. Just I'm sure every other girl in
their class, every other girl and every grade, every girl
in the country, you know, wants this perfume, and they
want the Baccara rouge, and they want the soul Jannairo
and all these brands. And I am now a savant
(06:39):
on this, like I could speak a language on this.
So you know, I've been influenced too. Sometimes I go
back and buy the same thing I already own because
I see it again on TikTok. I knew I didn't
like it, but because I saw it, so imagine what
a twelve year old sponge is doing. Like, you know,
it's crazy. So I guess it's not that I want
(07:00):
to influence people. I want to like, I just want
to educate people so they at least know this language
that's being spoken and the power that it has and
the money that is spent. It's crazy, and you can't
keep up because social media means that every day there's
a new thing being marketed. Because you keep talking about
the same thing, people get sick of it. Now you
got to talk you got to hawk a new thing.
(07:22):
So I've tried my very best to do videos on
things that are just the same and just as good
and that I like. And I've ironically been an influencer
to de influence, so I've influenced
Tart do you buy trip in the world. In the
vortex of beauty talk, which is a planet onto itself,
there are these brand influencer trips. Brands wisely invite young, impressionable,
beautiful girls whose dream as tweens is to get free makeup.
(00:34):
The point is young tweens like my daughter would die
to get free makeup. So now take that to people
that are eighteen twenty twenty five. They're doing videos. They
have forty thousand dollars, twenty thousand dollars, ninety thousand dollars,
one hundred thousand follars they get to get free makeup. Great.
Some of them have gotten past that and get paid
a hand over fists in this one world. People are
paying them only in this one world. And now they're
(00:54):
getting invited on trips. So Tart is flying them first class,
taking them to the rich Carlton, getting them insane rooms,
and taking them to Dubai for massages and luxury and
doom buggies and sand tours and all the shit. Their
rooms are doused in free makeup, doused in free clothing
from other brands that also want to be part of this.
(01:15):
Because it's a Tart Dubai influencer trip. People all over
TikTok are jealous, are pissed, are frustrated, or trying to
figure out the money spent, or saying Tart must have
lost money. Someone's getting fired. It's back to like Loriel muskaagate.
These fucking dummies are all commenting and they're making this
trip viral. They're making Tart viral. They're making a viral
(01:36):
and Tart didn't make anybody post anything about makeup. They
will just calm, fucking have fun. And the girls are
posting about the makeup because the trip itself is famous,
and the girls didn't get paid to go. So the
girls have given millions and millions of free pr to
Tart to just fucking go to Dubai a trip that's
probably twenty five fifty thousand dollars fine. So they spent
a couple of million dollars to send all these people,
(01:57):
maybe a million, maybe a million and a half to
send these girls to Dubai. And they definitely got trade outs.
I'm sure tradeouts from the hotel, tradeouts from the airline.
People say they don't do trade outs. Everybody does trade outs.
So whatever the deal was, Tart grabs the goddamn bag.
This was a tart Dubai influencer trip, the super Bowl
of influencer trips. And these are these trips where these
(02:19):
brands take girls and think about it, these girls are
in the popular sorority. Now. While I wouldn't go on
like a thirty person twenty year old's influencer trip, I
would go if I was running the program, like I
would go if I was kind of hosting the trip,
curating the trip, organizing it, liked the message, understood what
was going on. But I'm too old to go on
(02:39):
like a sheep trip just to kiss a brand's asked
to get some free eyeshadow if there was some sort
of partnership or brand alliance or something. And people are
always asking me if I get paid, and I'm like,
every single day, am I getting paid? No? Have I
done thousands of videos and have I probably one percent
of those been paid? Absolutely, because you're not. I can
(03:00):
use in my content if I'm not getting paid. But
am I gonna go lie on TikTok beauty? Like I
have a major brand, a major business, I have real
money in the bank, I've had real success. I'm not
going to fucking blow this whole program up in my
life for a goddamn fake mascare or liploss post. So
don't hold your breath for that. But am I a
business person, My name, my likeness, my reviews are not
(03:22):
being used for free. So yes, open for business, open
to be paid, and to be truthful because it is possible.
I just was with my daughter and her two friends
(03:44):
who are twelve years old and twelve now looks like sixteen,
and they, of course they know I do buty views
and so they really wanted to connect with me and
talk to me about do you use this product? Glow
recipe was one of them, which was highly marketed on TikTok.
It's TikTok famous product. And then do you like the
bronzie drops by Drunk Elephant, highly marketed TikTok product. They're
(04:07):
being fed everything from TikTok. There were dupe Like my
daughter and her two girlfriends were in the bathroom talking
about this is a dupe for this, and it's this
Revolution eye shadow that's a dupe for Selena Gomez's brand
that she's printing money on called Rare Beauty and the Highlighter.
And I'm like oh my god. And I'm looking at
her friends and they have do your eyeshadow and like
(04:28):
they know the names of the rare beauty and I
you know, when we were kids, whatever it was. If
it's crazy because they're being influenced. So, as I've mentioned before,
what's going on in TikTok is a whole new world
of marketing and products. And it doesn't matter the kids.
You could say to them, they could ask me, and
I know because I bought everything from very expensive to
very inexpensive, and I'm like, it's all the same stuff,
(04:51):
but it's hard. They don't. It doesn't matter because they're
being marketed the cool stuff and it's like walking in
so why would I think that they're gonna want like,
you know, non Charlotte Tilbury makeup. So it's crazy, but
no crazier than anything else, like being marketed the Stanley
drink cup. It's a sixty dollars water cup and summer
(05:11):
eighty five dollars and are on a waiting list like
a people fucking crazy. They have the same thing at Tjmax,
but kids want the one that says Stanley. So like
it's a marketing frenzy, And yes, it was always crazy
when we were kids, but TikTok has made consumption insane
because they just want it right now. So it's something
that needs to be discussed, and I'm not sure how
(05:34):
to break free. And it's funny because my daughter, I
give her Nicks and Revolution and like drugstore brands, and
I don't just hand her everything I get. I get
I have fifty thousand dollars worth a makeup in there,
but I'm just hand her things. Like her friends were
over today and I was like, I'm gonna give everybody,
each person a gift, including Brin, because Brin doesn't get
makeup every day. So I went upstairs and I took
(05:55):
a Nick's lip gloss and one Drunk Elephant product for
each of them, because like that's stuff that I'm sure
they've seen Nixon on TikTok and Drunk Elephant. And it
was just funny because I was thinking, oh wow, I
don't even know if this is gonna seem like meaningful
to them because they have everything. So so anyway, this
is a world and being influenced is a major thing.
(06:18):
And I walked into this influential room that I realize
is so powerful. It's billions of dollars we're talking about.
I just have two girls that slept over that are
my daughter's friends. Just I'm sure every other girl in
their class, every other girl and every grade, every girl
in the country, you know, wants this perfume, and they
want the Baccara rouge, and they want the soul Jannairo
and all these brands. And I am now a savant
(06:39):
on this, like I could speak a language on this.
So you know, I've been influenced too. Sometimes I go
back and buy the same thing I already own because
I see it again on TikTok. I knew I didn't
like it, but because I saw it, so imagine what
a twelve year old sponge is doing. Like, you know,
it's crazy. So I guess it's not that I want
(07:00):
to influence people. I want to like, I just want
to educate people so they at least know this language
that's being spoken and the power that it has and
the money that is spent. It's crazy, and you can't
keep up because social media means that every day there's
a new thing being marketed. Because you keep talking about
the same thing, people get sick of it. Now you
got to talk you got to hawk a new thing.
(07:22):
So I've tried my very best to do videos on
things that are just the same and just as good
and that I like. And I've ironically been an influencer
to de influence, so I've influenced
Host
Bethenny Frankel
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