February 16, 2021 • 29 mins
On starting a business from scratch and staying in your lane.
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Episode Transcript
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Speaker 1 (00:13):
Hey, this is just be with Bethany, and today I
want to talk to you about regifting, the taboo topic.
Everybody re gifts, very rich people regift. Okay, here's how
I feel about regifting. I have definitely given people something
that is engraved with my name on it for short
in my life. First of all, i'll do this, I'll
(00:34):
buy like a really nice makeup bag, and then by
I have a problem with buying things that I know
are good gifts that are really unique or on sale.
So I have a problem. I went to this really
high end Christmas store around my house. This happens every year,
and I saw all these amazing, like really upscale, really nice,
high end snow globes and they were on sale, so
(00:57):
I bought like twenty of them. But the problem is
I have like twenty other categories of items that I bought,
So I have like really high end, nice men's top
kits that I buy. Also, if I see them on
sale and I could buy people like makeup bags or something,
I buy it all. And I'm not a hoarder. I'm not.
I'm very organized and I'm always getting rid. But I
buy gifts, and I buy gifts that go well with
(01:19):
other gifts. So my regifting strategy, and I think it's
the best strategy I really do, is to say, let's
say someone gave me really nice products, like uh, skincare products.
Let's say, like Kate Summer, who I love, gave me
something for oily skin or blemish I don't really break
out so like or something that's not my category of
skincare and I had it. So I would then take
(01:42):
one of these really nice makeup bags that I buy
and keep just waiting, and then I would put different
beauty products in there, and then add a candle that
I bought on sale, like a nice I don't know,
Joe Malone or those not really foreignes SETTI those are
two expennis and I keep those for myself. I have
tons of stuff like this, so I combine, and I
don't know if that's counted as regifting. Um, it's technically regifting,
(02:06):
But no one's ever sent me a pen. Let's say
someone sent me a really nice pen. I would then
find like a nice journal to go with it, and
something else that had had to do with like writing,
you know what I mean, like good stationary. So I'm
a combiner and I believe in it, and I love it.
I'm not changing it. I spend a lot of money
every year in Christmas. I give gifts to everyone. I'm
(02:27):
like a poor man's candy spelling. I have a gift closet.
So anyway, that's a mini ramp, But I just wanted
to say, I think you can read gift if you
really elevated with other things that you've actually bought and
spent money on and including really nice card and nice
packaging and nice Oh that that's that's my that's my
strong suit. Today I'm going to be talking to Keelty
(02:50):
Knight and Jack Vanneck of The Lady Gang. They have
created an amazing brand which has expanded and evolved through
the Lady Gang Podcast. They've even written a New York
Times bestseller, Act Like a Lady. And this isn't even
to mention their own individual successes. Kelty is a correspondent
on Entertainment Tonight, Jack has her own clothing and accessories brand,
(03:10):
and their third partner, Beca Tobin, is an actress who
I love from Glay. I loved talking to Kelty and
Jack because they manage a badass three woman business, which
is its own dynamic in and of itself, and I
know you're gonna love it too. Hey, Jack and Kelty,
(03:33):
welcome to the show. Of course, it's Jack and Kelsey
of the Lady Gang with one gang member not here today,
Becca Sensor regards. Were so happy to be here. Yeah,
thanks for having us and Bethany. Before we start, I
wanted to tell you that I was talking to your
team before um congratulations on the show. I was telling
them that we um we listen to the first podcast
(03:55):
of everyone that puts out a new podcast, obviously, because
that's the game that we're in, and yourdcast is the
only podcast that I've consistently gone back to this year
like new podcast, but content it's so good. It's so concise.
There's no fucking fluff, there's no like I'm just gonna
sit and like live in like twenty minutes of talking
about myself. Like I've learned so much, I've loved so
(04:16):
many of the episodes have been incredible, So congrats to you.
I cannot tell you how that makes me feel, because
I honestly I have never listened to a podcast in
my life and to this day, and because when I
when I wrote my book Naturally Thin years ago. I
remember going to different publishers and trying to sell it
and they were like, no, it needs to be like
eight weeks, two x pounds lost, and they had all
(04:39):
these things that they told me needed to be and
I said, we're in modern like yoga, be healthy world
and I and then my boyfriend at the time said
you should probably go to school and become a nutritionist,
and I said, I'm just a woman who understands what
food noises. So I want to write it from my
own fresh perspective. So, having never listened to a podcast before,
I now just I don't want to have any preconceived
(05:01):
notions about what it's supposed to because there are so
many and you were in the beginning. In my opinion,
this to me is new. Now you were five years ago, right,
you started five it's a little bit over five years. Yeah,
it's been crazy. And when we started the podcast, we
obviously didn't know anything about it. The only podcast that
was out there was Serial pretty much and then Joe Rogan,
so we sort of went into it blind as well.
(05:23):
So I think that that really is a secret to success. Though,
I mean, we did the same thing writing our book.
We didn't read any other books that were kind of
like ours, except for maybe Culty. But I think that
is just going in it and doing your own thing
makes such a difference. Well back then, I don't remember
what year was, but I remember meeting somebody I think
Westwood One or somebody in l A. And they told
(05:44):
me that the guy I think he used to be
at Doctor Drew or something, he was like a sex guy,
used to talk about sex, and that he was making
like ten million dollars a year at that time. Who
is that guy? You know, I'm talking about the tall
guy with the dark hair. He's like a Doctor Drew type.
He's gonna drive me nuts, you know kill. Are you
talking about Adam Carolla? No, right, Yes, Adam is such
(06:05):
an obvious choice. I didn't think it was. Yeah, he
just signed a hundred million dollar deal with Spotify, like
more than the Obama's more than Prince. He started early, though,
did he start earlier than you? He started before us? Yeah?
He had in the show. Yeah, they had the radio
shows for like ever and then I think they just
transferred into podcasting, but they content five days a week.
He's like a Howard Stern, you know, you like put
(06:26):
him on in the morning and you listen to him
for two hours. We've been on his show before. Um,
it's a trip, And why don't you do that? What's
your reason for not doing that every day? I'm so fascinating.
I want to hear so much about you guys in
the dynamic, But so why are you not doing that?
The truth is we all had other We all have
other jobs. I work at entertainment tonight, Becca is on
her new show on Disney, and we all have other passions.
(06:46):
And this began. The Lady Again came out of this
frustration that you know, no one was picking us. We
were like at the uncool Kids table in Hollywood. So
I was like the last person picked. Beck was the
last actor picked. I mean, and so we we just
we wanted to go to a place where we couldn't
get fired. We wanted to have a job where someone
actually said yes to us, and so we decided to
(07:07):
say yes to ourselves. And that's why we created Lady Gain.
We always thought of it as a side hustle. We're like, oh,
and wait, if we make some money, to'll be fine,
but we'll have something that's ours. And then over the
last five years it's become you know, a multimillion dollar
business and uh, you know, a taste maker in the
in the category, and we're like, huh. And so now
we've all Jack has stepped away from her clothing line.
(07:28):
Becca's just booked this huge show. But you know, we're
all kind of like rejiggering our lives so that Lady
and can be the main focus. But interesting that you
say that, because for me, I didn't know anything. I
didn't even know there was a list that I would
end up on before launch, and I'm not It's not
the Humble Brake. I literally thought I was doing like
a lemonade stand and then it popped off and I
just was doing it because I just wanted a place
(07:50):
to express myself, just a place I need an outlet.
And one of those people that I'm not on TV
because I just want to be famous, It's because I
need a place for the humor, for the ranting, the expression.
And so this was and my boyfriend at the time
was like, You're gonna be amazing at this is gonna
be so good, and I didn't even know what it was.
And I just started one day and just started talking.
I live for it, so I get it. You guys
(08:20):
must have been paid three dollars a year. The first
we didn't make actual money until maybe last year. The
first year we did our podcast, we made uh negative money.
The second year maybe we made two thousand dollars the
entire year. So been a lot of a hustle and
we have never We've never missed a single episode. We
have two episodes a week. We've never missed a single
(08:42):
episode in five years. And it was just the hustle
and the drive because we knew that there was a
light at the end of the tunnel and we really
believed in what we were doing. That got us through
and it really paid off in the end. Wait, and
so is this now? Are you guys making real money now?
And we're on the just K podcast, so I feel
like we can say this. There is a weird thing
with women and money, Bethany. I don't know what that is.
(09:04):
And I feel like you're someone that we look to
because you've never been afraid to be like, I'm successful, Like,
I don't know what that shame is. We're not allowed
to be successful, But yes, we are now successful. We
have employees. You're legite, and you're started from the bottom.
Now you're here. Did you guys, you guys all, did
you guys have debt? Did you like get insufficient fund notices? Like?
What was your situation? Individual? We all started with no doubt.
(09:25):
The best thing that happened, well, the best worst thing
that happened in the beginning of the podcast is we
actually started with a different name, and Kelsey and Becca
kind of started this idea of the podcast before I
came in, and the name was we call it Boltimore,
but it was Empire, and when we started the podcast,
we didn't realize that the name was already trademarked, so
we started our podcast with this whole different name. The
(09:47):
lady with the trademark came after us, and we almost
dropped and almost went into debt a lot of money
trying to buy this trademark off of her, but thank
god it didn't work out, and we changed our name
and kind of started from zero, which is way better
than starting from a negative point of view, right. I
can remember being like, well, I could take thirty dollars
out of my savings and we could buy the trip.
(10:08):
Because the show was an instant hit. I mean, we
we had listeners day one, Like first episode, we we
came to it, so we knew it was something. We're like,
maybe I could just we could each put in ten
grand and we could buy this n so we'll keep going.
And like, I mean, it was just dismal. And at
the time, Bethany, that we started, it's not like it
was now our podcast where a brand say, you know,
(10:30):
skinny Girl um is looking and they're like, all right,
they have five million dollars from marketing budget a year.
Where are we going to spend that money? All right,
we're gonna do this much TV, we're gonna do this
much that, and we're gonna do podcasts. Like, no one
was advertising on podcasts, so it was really difficult to
make money, especially because there's no female shows. So there
was a lot of like dude brands that were doing
podcasts for advertising, but there weren't the you know, female
(10:52):
centric brands that yeah. Because then also there were no
females listeners. A lot of the moms that that that
listen to mine now they've never ever listen to a
podcast in their life. I would be that person. I'm them.
I understand that they're like the people that watch Man HSN.
They're just like, how do I do this and I don't.
I'm figuring out the same thing as you I know
(11:12):
how to do. I don't even know what we're doing.
But um, well, how does the dynamic to work with three? Now?
I mean my daughter often when they're when there's a
three person played a, it's more challenging than two. So
is there a power struggle? What are the arguments? You
guys really good friends and to give vacation together or
is this just you just you know, colleagues that respect
(11:34):
each other. What's the dynamic individual? I think the coolest
thing about our podcast in our relationship with each other.
We went into it Keelty and I were acquaintances and
we share a mutual ex boyfriend. I did him first,
she took my sloppy seconds, then she went back to
him after gross I hooked up, he went back in.
I hooked up. I never go back to an X.
(11:55):
We had one night and I actually thought it was
when Kelty was still dating it, but we figured out
it wasn't. Um so that's what we know each other.
And then Beck and I had never met until we
took our first meeting at podcast one, which is the
network that we're on. So we kind of went into
this as business partners first, and we've learned about each
other through the podcast. So it's really interesting because our
(12:16):
listeners are kind of going along with the ride with
us as we make inside jokes with each other, and
we learned different things about each other. So it's really cool.
I mean, we don't really hang out outside of work.
I think Kelty and I are maybe trying to plan
a trip together, but who knows if a trip I wanted.
I need to go get Jack focused, so we're taking
her away. Maybe we can go with our partners. Kelty's like, no,
(12:39):
it's a work trip. Wait, So what relationships are um?
Kelty and Becca are married and then I, um have
been with my boyfriend for almost three years. We're gonna
get married and stuff, but all in serious relationships, so
you'll have more things to talk. Does anybody have kids?
Not yet? No kids, we have. We have were in
the stage of our lives where everyone's struggling with fertility. Yeah,
(13:00):
I just everyone's actually struggling with it. Yeah, we've had
well Jack just froze or embryos, and and Becca and
I both had miscarriages and you know, yeah, so we're
like we're in that stage right now. We were in
the thirties. We're deep in thirties. So that's very interesting
that you're going through that too, Like you know what
I mean, You've been through being sort of single on
(13:21):
the show and getting married and then now you know
the fertility issue. That's my right on the podcast has
been really good because I was single when we started.
I entered a relationship with a psychopath for a while,
and then I was single again. So I my dating
stories on this on the podcast through the years have
been pretty amazing. It's incredible. I bet Okay. So you
have separate side hustles each of you, like you don't
(13:44):
all the other businesses you're not in together. You have
some things that you're all in together, and then and
then other businesses that are not in and who drives
that whole thing. Who's sort of the CEO? Gualty, I'm
the I'm the CEO. We have our own name for it.
It's called k type. It's like a type but for Kelty.
Ok okay, So I'm a three nagram. I'm like, I'm
(14:05):
the bethany Um. What does anagram you have take? Well,
we already know she's a three, but it's a personality test.
You can be a one to a nine, and everyone
has a different test. And like me and Becca were
both three is, so we're achievers. Jack is like an enthusiast,
so she always wants to be like on the beach,
at the party, at the bungalow, like what doing or whatever,
and so we have to keep her but focused. Um.
(14:27):
But so we just drive, we drive forward and and
it kind of works like this. Becca comes up with
a big idea, let's start a podcast. You know me
so great to get on Bethany Frankel. All right, let's
ask her for like four years, you know what you mean,
to get her on the podcast. And then we just
work away at that little goal until it comes true.
And they all magically come true if you work hard enough.
And then I'm the doer. So I'm the one who's like, Okay,
how are we going to do this? Let me find
(14:47):
the publicist bla blah blah blah blahlahla la. And Jack
is a creative genius. She has her own Jack Vanic
line that's sold in stores you know, around the world,
and so she designs the look of the brand, the branding,
the label, the you know, we just did these awesome
sweatsuits and the care the little care tag on like
how you wash it is like be nice to yourself,
eat carbs, you know. Like it's just every detail of
(15:10):
what we do is so cool. And so that's kind
of how our little trio works. I mean it sounds
like the ultimate legitimate and not touchy feely sack or
any female empowerment there has to be there's no rub,
there's no like, there's really no rub here, Like you
guys really just all work this out together. This is
stunning to make no way that I could be like
(15:31):
in business of two women on the day to day
in all aspects of things. And then I just find it.
I find it. That's why you're so successful. I mean,
I think that's like amazing and inspirational in and of itself.
It is so insane because we do work so well
together and we each have our separate talents and we
know how to stay in our own lanes. I think
that that's the biggest thing, isn't none of us are
(15:52):
kind of stepping over each other, Like Kelsey is not
telling me what font to use for something that I'm designing.
I'm not telling Kelty how to do a rundo for
the podcast. We're all we all know what we do well,
and we stick to what we do and have our
blinders on. So I think that that's the biggest thing.
And we also we've never talked about how we'd handle conflict,
but somehow we handle conflict really really well with each
other and are very honest, and I think that that's
(16:15):
just kind of what gets us through. Yeah, the honesty
is it, It's what it's at. There's no bullshit. Also,
the success the stakes are too high, you have it
has to work. It's like a serious, committed relationship. The
stakes are too high. It's too important. It has to work,
So there's no failure is not an option, you know,
And it sounds like know what you know and know
what you don't know. And I think that's a big,
(16:36):
big failure and many many businesses. You see it in fashion.
Fashion designers all of a sudden stake that their business
people also because they can design something, that does not
mean that you're a good business person. You know, I
know exactly what I know, and I know what I
don't know. And if you don't know, you're better act somebody.
You know, having good partners, good teams, and it's also
liberating to know what you don't know. Then you know
(16:56):
have to deal with that thing, like that's not your thing. Bethany,
can I ask you a question? I know this is
your podcast, but I can. I can I ask you
a question? Okay? You said, when I'm making money and
making money and when I'm doing philanthropy, I'm doing philanthropy.
And how do you think as like a female facing business,
(17:19):
you know you you can. I guess you're saying how
you separate the two because the thing that we're coming
up to now is that every basically every time we
do anything like our clothing line or whatever, we have
always done like a charity aspect, you know what I mean,
where it's like, uh ten portion of the proceeds is
going here, and we're like so happy to do that
and have the you know, people who are doing that
(17:40):
work on the pot because it's it's still gonna be
like those stores and these like socialite women that are
like come to the store on you know, Madison Avenue
or come to the shopping event and we're getting fifteen
percent to the proceeds and I'm like, but that stuff
could be fifty percent off half the time anyway, And
like I just I don't think anybody really notices unless
(18:01):
it's like Tom's did it great, where it's like one
shooting one literally you understand it. I think you should
just make all the money and they decide to do
the charity separately. I really do, because I don't believe it,
like it's like an afterthought for some of these people
or an excuse. Well, it's been an issue because in
the fall we launched our clothing line and we didn't
have a charity aspect because we were like really in
it and with our own money, and we're like, we
(18:22):
need to make money, we need to pay employees, we
need insurance, like we need all this stuff. But then
all year we did you know, covide COVID boxes to
first responders, teacher boxes t teachers working from home, just
for free, like up stuff we got, you know, we
use that money that we made off that thing to
do that. But then people came to us and they're like,
I'm only buying things that have a charity aspect. I
have never heard that there's enough thing. I've never heard
(18:43):
that I do not have a charity aspect of skinny.
But but I do plenty of charity, so maybe you
should just get your charity imprint more public so then
you're not being asked. No. One's confused by the fact
that I'm a capitalist, right, but I'm also a philanthropist,
so you can be both. But I don't just for
me a person. When I see fifteent goes to blah
blah blah, I don't even pay assentation it is. It
(19:05):
is such an afterthought to so many things, and so
many people don't notice it. So you're good. Not that
your good deed is going unnoticed, but it's just not
it's not getting the attention that it deserves. I think
when you do separate it, no, and you might be
able to make a bigger impact by like making all
the money on the clothes and then doing you know
something major. Yeah, it's sort of pieced me in my opinion.
(19:26):
It's just the way that I see it. I've never
once bought something because the percentage goes to charity. Never
once I've donated to charity, but I've never once done it. Interesting,
So whatever that's worth, I'm curious. I'll ask my listeners
to write it and tell me what they think about that,
then I'll get back to you, because listen, I'm only
one person, but that's what I've really How much was
the percentage you were giving by the way it depended.
(19:48):
We've had a bunch of things, but it's between like
you know, so it's like, I mean, you can get
off of something in general, like in your mind you're thinking, wait,
and I'm now paying full price because I'm now getting
There's a lot of different psychological things that I would
think about that, but you didn't matter. Is of be strong.
(20:09):
Money goes to UH philanthropy and we've it's been seventy
seven million dollars in three years, so it's still building
a brand in philanthropy. It's not that I don't want
people to know that information. I do want them to
know it. And just like a business, I wanted to
be street creds, you have to be strategic about your
philanthropy as much as you are your business because you
want to be successful at it. You want to have
a you know, people want an r O I if
(20:30):
they're gonna donate to your charitable UH causes, you want
they want to know exactly where money is going, how
it's being used. And that's an r o I for them,
it's no different than them investing in you know, their
money and Mery Lynch, so true, got's just go to
the embithany. So everything is your business, even if it's
(20:51):
a philanthropy, not that you're making money on it, but
you know what I mean. Do you feel like it's
a Lady Gang? Is a brand? Do you feel like
it is an actual brand? Because it's an overused word,
don't asking if you really think that, you know execute
its brand identity is, you can explain it in an elevator.
Do you feel that you've built a brand? Absolutely. We
are actually talking about this, uh the other day because
we're having a meeting of what is going to be,
(21:13):
what things we're going to put out, and I remember
having the conversation where we're like, we could put out
hair care line, a makeup line, anything out there, and
we know exactly what the product would look like because
we have such a strong brand identity from doing all
these different things and kind of finding it along the way,
because when we started the podcast, we really had no
(21:33):
idea what the brand would be and we found it
just through living the brand itself, which I think is
a really cool thing because it's so genuine. We have
such an amazing community, and I think that's the single
most important thing in our brand is that we have
worldwide community. Like our girls. I mean I let my
wedding dress to one of our girls. We have celebrated
(21:54):
marriages and deaths and job promotions, and we have like
we know our girls, you know, and we have a
re it's fun of you say, girls, what's the demo? Well,
the thing about the demo that's so funny. I mean
the demo is mostly you know, probably thirty five working women,
but we have and I don't know why teenagers are
(22:14):
listening to our podcast, but we have teenagers up to
Grandma's that listen to our podcasts and those are the
people that come to the show when we do live shows.
And it's so fun because there's there are ladies all
around the world that listen to the podcast. But what
Celti was talking about is we have like a Facebook
group full of women and we pull them for everything
(22:35):
that we do, whether it's the clothing line that we're making,
guests that we're having on the podcast. So Lady Gang
is so much more than the three of us. Lady
gang as women around the entire world, and we really
do take their voices into consideration with everything that we do.
And I think that that's what puts us in a
different world than a lot of these other female podcasts
out there, because they're so centric and ours is just
(22:56):
very open to everyone. Yes, it's like a universe and
it is a gang, which I love. Yeah, that's interesting.
Do you want to sell this brand? I mean I do.
And here's here's where it's an interesting business conversation. I
think that we have been inspired by people that have
come before us and now are inspiring people that say,
I want to start a podcast, I want to start
(23:17):
a brand. And it's amazing. Like, right, we've put in
the five years here we are, and we have been
able to crowdsource or figure out or have mentors and
figure out everything until now is the cusp of like
where the fear kicks in, because now this is bigger
than any of our abilities, Like this is into the
next level where you almost need to like bring someone
(23:38):
on who really knows what they're talking about, because we
have it all and we've been doing it all ourselves,
and and that's what's scary. And it's like of course
I'd like to sell it, and of course there's all
these different avenues that I'd like to go in, and
we're always thinking, like we have. I was just at
this like event retreat thing and this woman said to me,
you have all this data on your girl and I
was like, yeah, we we know everything about them, and
(23:59):
she's like, this is a billion dollar brand and I
was like what. Like it scared the ship out of
me because I was just like, I know that in
my soul that it is, but like, how do you
get there? Oh my god, it's terrifying. Yeah, if you
were to do that, it has to be someone who
really has institutional knowledge. It can't just be it can't
be just the money sellt us to come in and
take a piece, but understand how to to to run
(24:21):
a living, breathing brand like this. I fully, fully get it.
I have one of Skinny Girl, um, which is crazy
anyway because it was already sold, but that was I
only let them take the cocktail portion. And now I'm
going back into cocktails in a different brand, but to
own a hundred percent of it, you know, I'm building
it to a certain point and then I'm going to
either cash out the whole thing, or take a piece
(24:43):
of money to blow it to the next level, which
I'm not even sure that I need. That's the other thing.
When I asked Mark Cuban, do I, Mark Cuban, do
I take private equity money? He's like, what do you
need the money for. I'm like, nothing, I don't really
need the money. Like he's like, why would you do it?
Why would you sell? Does it make you a lot
of money every year? I'm like yeah. He's like, okay,
So that's one opinion. Other people are like, take a
pile of cash, have someone get involved, and still have
(25:04):
a big piece of it. I mean, there are so
many decisions to be made in business. You just have
to really decide ahead of time what you really would
spend the money on, and you're gonna get a little diluted,
not just financially, but like in what you're doing. Someone's
going to not think the The one piece of advice
I would say to you is have fewer buckets full
(25:25):
than like saying yes to everything and having but that's
sort of a third full. Like time. You guys are
still young, but time is more valuable than money. But
like the little dribs and drabs in between. That's that's
the time stuck. Because the equivalent of being like on
your phone looking at on lunch said that we call
the year of Bethy, it's the year of no, because
we were like, we'll say yes to every little podcast,
(25:45):
every girl that's coming up that wants us on the show,
We'll do every little ten dollar deal, and we're like,
this is the year of now. If this is not
a sign that we need to double down on that, Culty,
I don't know what is. Let's let's get this and
let's have this like play every morning on Alexa when
we wake up. But Fini saying that is our new
alarm clock, it totally is Oh my gosh, you're speaking
(26:07):
fill the buckets. So it sounds like you girls are
making incredible choices. You've created a real success that's going
to go all the way and you'll take it into
the end zone. And I have adored this conversation. Thanks
for having us as literally as a dream. It's a dream, Athany,
And you know you you are such an inspiration to
so many young entrepreneurial women because you're very um, you're
(26:29):
outspoken about being successful, and so so few women are
and it's been nice to like be a trailblazer almost
in your wake, um, because it's it's been really easier
to be strong willed in our needs, decisions and confidence
because of people like you. So we we talk about
(26:51):
you and the things that you've done all a lot
of even before we had met. Oh my god, so
thank you so much. And um, I hope we get
to talk in soon. Congrats that name, Thank you for
having everything. Thank you so much, you too, congrats and everything.
Have a good day. That was such a great conversation.
It's the first time I've spoken to two women. I
(27:13):
am absolutely fascinated and impressed by a group of three
women in their thirties working together on the day and
day out on a brand decision making different personalities. That
is honestly something to be admired. That is a skill
set that is like a management tool. People would have
to go to seminars to figure out how to do that.
(27:36):
I mean, marriages between couples don't work. I mean three
people with equal shares of a business and a brand
working together with totally different skill sets is fascinating and
something to be admired and to be looked at. And
that that should be a book that they should write
on that alone, not just on their whole culture, but
(27:56):
they should write a book on that worked. And I'm
very impressed it by the way. It brings to mind
that you have to know your personality type many people,
and it sounds like they need to work with others.
They need to they need to bounce things off each other.
They want to have somebody else to support. And that's
a style. It's not the corporate style I talk about,
where people want to be part of an infrastructure and
(28:18):
a hierarchy and can still be utterly successful and Mavericks
and Vogels or a person like me who really likes
to have a good team around them. But I you know,
I like to fly solo. I mean, I need my
Tom Brady and I need uh my team, but I
like to be the Belichick, you know, running running the
(28:39):
show and calling the shots and just making the ultimate decision.
So I find that to be amazing and fascinating. Please
continue to rate, review and subscribe. Just Be with Bethany.
I'm loving this so much and I can't wait to
talk again. Us Be is hosted by me Bethany Frankle,
(29:03):
our managing producer is Fiona Smith and our producer is
Stephanie Stender. Sarah Katnak is our assistant producer, and our
development Executive is Nayantara Woyd. Just Be as a production
of B Real Productions and Endeavor Content. This episode was
mixed by Sam Bear. To catch more moments from the show,
follow us on Instagram and just Be with Bethany
Hey, this is just be with Bethany, and today I
want to talk to you about regifting, the taboo topic.
Everybody re gifts, very rich people regift. Okay, here's how
I feel about regifting. I have definitely given people something
that is engraved with my name on it for short
in my life. First of all, i'll do this, I'll
(00:34):
buy like a really nice makeup bag, and then by
I have a problem with buying things that I know
are good gifts that are really unique or on sale.
So I have a problem. I went to this really
high end Christmas store around my house. This happens every year,
and I saw all these amazing, like really upscale, really nice,
high end snow globes and they were on sale, so
(00:57):
I bought like twenty of them. But the problem is
I have like twenty other categories of items that I bought,
So I have like really high end, nice men's top
kits that I buy. Also, if I see them on
sale and I could buy people like makeup bags or something,
I buy it all. And I'm not a hoarder. I'm not.
I'm very organized and I'm always getting rid. But I
buy gifts, and I buy gifts that go well with
(01:19):
other gifts. So my regifting strategy, and I think it's
the best strategy I really do, is to say, let's
say someone gave me really nice products, like uh, skincare products.
Let's say, like Kate Summer, who I love, gave me
something for oily skin or blemish I don't really break
out so like or something that's not my category of
skincare and I had it. So I would then take
(01:42):
one of these really nice makeup bags that I buy
and keep just waiting, and then I would put different
beauty products in there, and then add a candle that
I bought on sale, like a nice I don't know,
Joe Malone or those not really foreignes SETTI those are
two expennis and I keep those for myself. I have
tons of stuff like this, so I combine, and I
don't know if that's counted as regifting. Um, it's technically regifting,
(02:06):
But no one's ever sent me a pen. Let's say
someone sent me a really nice pen. I would then
find like a nice journal to go with it, and
something else that had had to do with like writing,
you know what I mean, like good stationary. So I'm
a combiner and I believe in it, and I love it.
I'm not changing it. I spend a lot of money
every year in Christmas. I give gifts to everyone. I'm
(02:27):
like a poor man's candy spelling. I have a gift closet.
So anyway, that's a mini ramp, But I just wanted
to say, I think you can read gift if you
really elevated with other things that you've actually bought and
spent money on and including really nice card and nice
packaging and nice Oh that that's that's my that's my
strong suit. Today I'm going to be talking to Keelty
(02:50):
Knight and Jack Vanneck of The Lady Gang. They have
created an amazing brand which has expanded and evolved through
the Lady Gang Podcast. They've even written a New York
Times bestseller, Act Like a Lady. And this isn't even
to mention their own individual successes. Kelty is a correspondent
on Entertainment Tonight, Jack has her own clothing and accessories brand,
(03:10):
and their third partner, Beca Tobin, is an actress who
I love from Glay. I loved talking to Kelty and
Jack because they manage a badass three woman business, which
is its own dynamic in and of itself, and I
know you're gonna love it too. Hey, Jack and Kelty,
(03:33):
welcome to the show. Of course, it's Jack and Kelsey
of the Lady Gang with one gang member not here today,
Becca Sensor regards. Were so happy to be here. Yeah,
thanks for having us and Bethany. Before we start, I
wanted to tell you that I was talking to your
team before um congratulations on the show. I was telling
them that we um we listen to the first podcast
(03:55):
of everyone that puts out a new podcast, obviously, because
that's the game that we're in, and yourdcast is the
only podcast that I've consistently gone back to this year
like new podcast, but content it's so good. It's so concise.
There's no fucking fluff, there's no like I'm just gonna
sit and like live in like twenty minutes of talking
about myself. Like I've learned so much, I've loved so
(04:16):
many of the episodes have been incredible, So congrats to you.
I cannot tell you how that makes me feel, because
I honestly I have never listened to a podcast in
my life and to this day, and because when I
when I wrote my book Naturally Thin years ago. I
remember going to different publishers and trying to sell it
and they were like, no, it needs to be like
eight weeks, two x pounds lost, and they had all
(04:39):
these things that they told me needed to be and
I said, we're in modern like yoga, be healthy world
and I and then my boyfriend at the time said
you should probably go to school and become a nutritionist,
and I said, I'm just a woman who understands what
food noises. So I want to write it from my
own fresh perspective. So, having never listened to a podcast before,
I now just I don't want to have any preconceived
(05:01):
notions about what it's supposed to because there are so
many and you were in the beginning. In my opinion,
this to me is new. Now you were five years ago, right,
you started five it's a little bit over five years. Yeah,
it's been crazy. And when we started the podcast, we
obviously didn't know anything about it. The only podcast that
was out there was Serial pretty much and then Joe Rogan,
so we sort of went into it blind as well.
(05:23):
So I think that that really is a secret to success. Though,
I mean, we did the same thing writing our book.
We didn't read any other books that were kind of
like ours, except for maybe Culty. But I think that
is just going in it and doing your own thing
makes such a difference. Well back then, I don't remember
what year was, but I remember meeting somebody I think
Westwood One or somebody in l A. And they told
(05:44):
me that the guy I think he used to be
at Doctor Drew or something, he was like a sex guy,
used to talk about sex, and that he was making
like ten million dollars a year at that time. Who
is that guy? You know, I'm talking about the tall
guy with the dark hair. He's like a Doctor Drew type.
He's gonna drive me nuts, you know kill. Are you
talking about Adam Carolla? No, right, Yes, Adam is such
(06:05):
an obvious choice. I didn't think it was. Yeah, he
just signed a hundred million dollar deal with Spotify, like
more than the Obama's more than Prince. He started early, though,
did he start earlier than you? He started before us? Yeah?
He had in the show. Yeah, they had the radio
shows for like ever and then I think they just
transferred into podcasting, but they content five days a week.
He's like a Howard Stern, you know, you like put
(06:26):
him on in the morning and you listen to him
for two hours. We've been on his show before. Um,
it's a trip, And why don't you do that? What's
your reason for not doing that every day? I'm so fascinating.
I want to hear so much about you guys in
the dynamic, But so why are you not doing that?
The truth is we all had other We all have
other jobs. I work at entertainment tonight, Becca is on
her new show on Disney, and we all have other passions.
(06:46):
And this began. The Lady Again came out of this
frustration that you know, no one was picking us. We
were like at the uncool Kids table in Hollywood. So
I was like the last person picked. Beck was the
last actor picked. I mean, and so we we just
we wanted to go to a place where we couldn't
get fired. We wanted to have a job where someone
actually said yes to us, and so we decided to
(07:07):
say yes to ourselves. And that's why we created Lady Gain.
We always thought of it as a side hustle. We're like, oh,
and wait, if we make some money, to'll be fine,
but we'll have something that's ours. And then over the
last five years it's become you know, a multimillion dollar
business and uh, you know, a taste maker in the
in the category, and we're like, huh. And so now
we've all Jack has stepped away from her clothing line.
(07:28):
Becca's just booked this huge show. But you know, we're
all kind of like rejiggering our lives so that Lady
and can be the main focus. But interesting that you
say that, because for me, I didn't know anything. I
didn't even know there was a list that I would
end up on before launch, and I'm not It's not
the Humble Brake. I literally thought I was doing like
a lemonade stand and then it popped off and I
just was doing it because I just wanted a place
(07:50):
to express myself, just a place I need an outlet.
And one of those people that I'm not on TV
because I just want to be famous, It's because I
need a place for the humor, for the ranting, the expression.
And so this was and my boyfriend at the time
was like, You're gonna be amazing at this is gonna
be so good, and I didn't even know what it was.
And I just started one day and just started talking.
I live for it, so I get it. You guys
(08:20):
must have been paid three dollars a year. The first
we didn't make actual money until maybe last year. The
first year we did our podcast, we made uh negative money.
The second year maybe we made two thousand dollars the
entire year. So been a lot of a hustle and
we have never We've never missed a single episode. We
have two episodes a week. We've never missed a single
(08:42):
episode in five years. And it was just the hustle
and the drive because we knew that there was a
light at the end of the tunnel and we really
believed in what we were doing. That got us through
and it really paid off in the end. Wait, and
so is this now? Are you guys making real money now?
And we're on the just K podcast, so I feel
like we can say this. There is a weird thing
with women and money, Bethany. I don't know what that is.
(09:04):
And I feel like you're someone that we look to
because you've never been afraid to be like, I'm successful, Like,
I don't know what that shame is. We're not allowed
to be successful, But yes, we are now successful. We
have employees. You're legite, and you're started from the bottom.
Now you're here. Did you guys, you guys all, did
you guys have debt? Did you like get insufficient fund notices? Like?
What was your situation? Individual? We all started with no doubt.
(09:25):
The best thing that happened, well, the best worst thing
that happened in the beginning of the podcast is we
actually started with a different name, and Kelsey and Becca
kind of started this idea of the podcast before I
came in, and the name was we call it Boltimore,
but it was Empire, and when we started the podcast,
we didn't realize that the name was already trademarked, so
we started our podcast with this whole different name. The
(09:47):
lady with the trademark came after us, and we almost
dropped and almost went into debt a lot of money
trying to buy this trademark off of her, but thank
god it didn't work out, and we changed our name
and kind of started from zero, which is way better
than starting from a negative point of view, right. I
can remember being like, well, I could take thirty dollars
out of my savings and we could buy the trip.
(10:08):
Because the show was an instant hit. I mean, we
we had listeners day one, Like first episode, we we
came to it, so we knew it was something. We're like,
maybe I could just we could each put in ten
grand and we could buy this n so we'll keep going.
And like, I mean, it was just dismal. And at
the time, Bethany, that we started, it's not like it
was now our podcast where a brand say, you know,
(10:30):
skinny Girl um is looking and they're like, all right,
they have five million dollars from marketing budget a year.
Where are we going to spend that money? All right,
we're gonna do this much TV, we're gonna do this
much that, and we're gonna do podcasts. Like, no one
was advertising on podcasts, so it was really difficult to
make money, especially because there's no female shows. So there
was a lot of like dude brands that were doing
podcasts for advertising, but there weren't the you know, female
(10:52):
centric brands that yeah. Because then also there were no
females listeners. A lot of the moms that that that
listen to mine now they've never ever listen to a
podcast in their life. I would be that person. I'm them.
I understand that they're like the people that watch Man HSN.
They're just like, how do I do this and I don't.
I'm figuring out the same thing as you I know
(11:12):
how to do. I don't even know what we're doing.
But um, well, how does the dynamic to work with three? Now?
I mean my daughter often when they're when there's a
three person played a, it's more challenging than two. So
is there a power struggle? What are the arguments? You
guys really good friends and to give vacation together or
is this just you just you know, colleagues that respect
(11:34):
each other. What's the dynamic individual? I think the coolest
thing about our podcast in our relationship with each other.
We went into it Keelty and I were acquaintances and
we share a mutual ex boyfriend. I did him first,
she took my sloppy seconds, then she went back to
him after gross I hooked up, he went back in.
I hooked up. I never go back to an X.
(11:55):
We had one night and I actually thought it was
when Kelty was still dating it, but we figured out
it wasn't. Um so that's what we know each other.
And then Beck and I had never met until we
took our first meeting at podcast one, which is the
network that we're on. So we kind of went into
this as business partners first, and we've learned about each
other through the podcast. So it's really interesting because our
(12:16):
listeners are kind of going along with the ride with
us as we make inside jokes with each other, and
we learned different things about each other. So it's really cool.
I mean, we don't really hang out outside of work.
I think Kelty and I are maybe trying to plan
a trip together, but who knows if a trip I wanted.
I need to go get Jack focused, so we're taking
her away. Maybe we can go with our partners. Kelty's like, no,
(12:39):
it's a work trip. Wait, So what relationships are um?
Kelty and Becca are married and then I, um have
been with my boyfriend for almost three years. We're gonna
get married and stuff, but all in serious relationships, so
you'll have more things to talk. Does anybody have kids?
Not yet? No kids, we have. We have were in
the stage of our lives where everyone's struggling with fertility. Yeah,
(13:00):
I just everyone's actually struggling with it. Yeah, we've had
well Jack just froze or embryos, and and Becca and
I both had miscarriages and you know, yeah, so we're
like we're in that stage right now. We were in
the thirties. We're deep in thirties. So that's very interesting
that you're going through that too, Like you know what
I mean, You've been through being sort of single on
(13:21):
the show and getting married and then now you know
the fertility issue. That's my right on the podcast has
been really good because I was single when we started.
I entered a relationship with a psychopath for a while,
and then I was single again. So I my dating
stories on this on the podcast through the years have
been pretty amazing. It's incredible. I bet Okay. So you
have separate side hustles each of you, like you don't
(13:44):
all the other businesses you're not in together. You have
some things that you're all in together, and then and
then other businesses that are not in and who drives
that whole thing. Who's sort of the CEO? Gualty, I'm
the I'm the CEO. We have our own name for it.
It's called k type. It's like a type but for Kelty.
Ok okay, So I'm a three nagram. I'm like, I'm
(14:05):
the bethany Um. What does anagram you have take? Well,
we already know she's a three, but it's a personality test.
You can be a one to a nine, and everyone
has a different test. And like me and Becca were
both three is, so we're achievers. Jack is like an enthusiast,
so she always wants to be like on the beach,
at the party, at the bungalow, like what doing or whatever,
and so we have to keep her but focused. Um.
(14:27):
But so we just drive, we drive forward and and
it kind of works like this. Becca comes up with
a big idea, let's start a podcast. You know me
so great to get on Bethany Frankel. All right, let's
ask her for like four years, you know what you mean,
to get her on the podcast. And then we just
work away at that little goal until it comes true.
And they all magically come true if you work hard enough.
And then I'm the doer. So I'm the one who's like, Okay,
how are we going to do this? Let me find
(14:47):
the publicist bla blah blah blah blahlahla la. And Jack
is a creative genius. She has her own Jack Vanic
line that's sold in stores you know, around the world,
and so she designs the look of the brand, the branding,
the label, the you know, we just did these awesome
sweatsuits and the care the little care tag on like
how you wash it is like be nice to yourself,
eat carbs, you know. Like it's just every detail of
(15:10):
what we do is so cool. And so that's kind
of how our little trio works. I mean it sounds
like the ultimate legitimate and not touchy feely sack or
any female empowerment there has to be there's no rub,
there's no like, there's really no rub here, Like you
guys really just all work this out together. This is
stunning to make no way that I could be like
(15:31):
in business of two women on the day to day
in all aspects of things. And then I just find it.
I find it. That's why you're so successful. I mean,
I think that's like amazing and inspirational in and of itself.
It is so insane because we do work so well
together and we each have our separate talents and we
know how to stay in our own lanes. I think
that that's the biggest thing, isn't none of us are
(15:52):
kind of stepping over each other, Like Kelsey is not
telling me what font to use for something that I'm designing.
I'm not telling Kelty how to do a rundo for
the podcast. We're all we all know what we do well,
and we stick to what we do and have our
blinders on. So I think that that's the biggest thing.
And we also we've never talked about how we'd handle conflict,
but somehow we handle conflict really really well with each
other and are very honest, and I think that that's
(16:15):
just kind of what gets us through. Yeah, the honesty
is it, It's what it's at. There's no bullshit. Also,
the success the stakes are too high, you have it
has to work. It's like a serious, committed relationship. The
stakes are too high. It's too important. It has to work,
So there's no failure is not an option, you know,
And it sounds like know what you know and know
what you don't know. And I think that's a big,
(16:36):
big failure and many many businesses. You see it in fashion.
Fashion designers all of a sudden stake that their business
people also because they can design something, that does not
mean that you're a good business person. You know, I
know exactly what I know, and I know what I
don't know. And if you don't know, you're better act somebody.
You know, having good partners, good teams, and it's also
liberating to know what you don't know. Then you know
(16:56):
have to deal with that thing, like that's not your thing. Bethany,
can I ask you a question? I know this is
your podcast, but I can. I can I ask you
a question? Okay? You said, when I'm making money and
making money and when I'm doing philanthropy, I'm doing philanthropy.
And how do you think as like a female facing business,
(17:19):
you know you you can. I guess you're saying how
you separate the two because the thing that we're coming
up to now is that every basically every time we
do anything like our clothing line or whatever, we have
always done like a charity aspect, you know what I mean,
where it's like, uh ten portion of the proceeds is
going here, and we're like so happy to do that
and have the you know, people who are doing that
(17:40):
work on the pot because it's it's still gonna be
like those stores and these like socialite women that are
like come to the store on you know, Madison Avenue
or come to the shopping event and we're getting fifteen
percent to the proceeds and I'm like, but that stuff
could be fifty percent off half the time anyway, And
like I just I don't think anybody really notices unless
(18:01):
it's like Tom's did it great, where it's like one
shooting one literally you understand it. I think you should
just make all the money and they decide to do
the charity separately. I really do, because I don't believe it,
like it's like an afterthought for some of these people
or an excuse. Well, it's been an issue because in
the fall we launched our clothing line and we didn't
have a charity aspect because we were like really in
it and with our own money, and we're like, we
(18:22):
need to make money, we need to pay employees, we
need insurance, like we need all this stuff. But then
all year we did you know, covide COVID boxes to
first responders, teacher boxes t teachers working from home, just
for free, like up stuff we got, you know, we
use that money that we made off that thing to
do that. But then people came to us and they're like,
I'm only buying things that have a charity aspect. I
have never heard that there's enough thing. I've never heard
(18:43):
that I do not have a charity aspect of skinny.
But but I do plenty of charity, so maybe you
should just get your charity imprint more public so then
you're not being asked. No. One's confused by the fact
that I'm a capitalist, right, but I'm also a philanthropist,
so you can be both. But I don't just for
me a person. When I see fifteent goes to blah
blah blah, I don't even pay assentation it is. It
(19:05):
is such an afterthought to so many things, and so
many people don't notice it. So you're good. Not that
your good deed is going unnoticed, but it's just not
it's not getting the attention that it deserves. I think
when you do separate it, no, and you might be
able to make a bigger impact by like making all
the money on the clothes and then doing you know
something major. Yeah, it's sort of pieced me in my opinion.
(19:26):
It's just the way that I see it. I've never
once bought something because the percentage goes to charity. Never
once I've donated to charity, but I've never once done it. Interesting,
So whatever that's worth, I'm curious. I'll ask my listeners
to write it and tell me what they think about that,
then I'll get back to you, because listen, I'm only
one person, but that's what I've really How much was
the percentage you were giving by the way it depended.
(19:48):
We've had a bunch of things, but it's between like
you know, so it's like, I mean, you can get
off of something in general, like in your mind you're thinking, wait,
and I'm now paying full price because I'm now getting
There's a lot of different psychological things that I would
think about that, but you didn't matter. Is of be strong.
(20:09):
Money goes to UH philanthropy and we've it's been seventy
seven million dollars in three years, so it's still building
a brand in philanthropy. It's not that I don't want
people to know that information. I do want them to
know it. And just like a business, I wanted to
be street creds, you have to be strategic about your
philanthropy as much as you are your business because you
want to be successful at it. You want to have
a you know, people want an r O I if
(20:30):
they're gonna donate to your charitable UH causes, you want
they want to know exactly where money is going, how
it's being used. And that's an r o I for them,
it's no different than them investing in you know, their
money and Mery Lynch, so true, got's just go to
the embithany. So everything is your business, even if it's
(20:51):
a philanthropy, not that you're making money on it, but
you know what I mean. Do you feel like it's
a Lady Gang? Is a brand? Do you feel like
it is an actual brand? Because it's an overused word,
don't asking if you really think that, you know execute
its brand identity is, you can explain it in an elevator.
Do you feel that you've built a brand? Absolutely. We
are actually talking about this, uh the other day because
we're having a meeting of what is going to be,
(21:13):
what things we're going to put out, and I remember
having the conversation where we're like, we could put out
hair care line, a makeup line, anything out there, and
we know exactly what the product would look like because
we have such a strong brand identity from doing all
these different things and kind of finding it along the way,
because when we started the podcast, we really had no
(21:33):
idea what the brand would be and we found it
just through living the brand itself, which I think is
a really cool thing because it's so genuine. We have
such an amazing community, and I think that's the single
most important thing in our brand is that we have
worldwide community. Like our girls. I mean I let my
wedding dress to one of our girls. We have celebrated
(21:54):
marriages and deaths and job promotions, and we have like
we know our girls, you know, and we have a
re it's fun of you say, girls, what's the demo? Well,
the thing about the demo that's so funny. I mean
the demo is mostly you know, probably thirty five working women,
but we have and I don't know why teenagers are
(22:14):
listening to our podcast, but we have teenagers up to
Grandma's that listen to our podcasts and those are the
people that come to the show when we do live shows.
And it's so fun because there's there are ladies all
around the world that listen to the podcast. But what
Celti was talking about is we have like a Facebook
group full of women and we pull them for everything
(22:35):
that we do, whether it's the clothing line that we're making,
guests that we're having on the podcast. So Lady Gang
is so much more than the three of us. Lady
gang as women around the entire world, and we really
do take their voices into consideration with everything that we do.
And I think that that's what puts us in a
different world than a lot of these other female podcasts
out there, because they're so centric and ours is just
(22:56):
very open to everyone. Yes, it's like a universe and
it is a gang, which I love. Yeah, that's interesting.
Do you want to sell this brand? I mean I do.
And here's here's where it's an interesting business conversation. I
think that we have been inspired by people that have
come before us and now are inspiring people that say,
I want to start a podcast, I want to start
(23:17):
a brand. And it's amazing. Like, right, we've put in
the five years here we are, and we have been
able to crowdsource or figure out or have mentors and
figure out everything until now is the cusp of like
where the fear kicks in, because now this is bigger
than any of our abilities, Like this is into the
next level where you almost need to like bring someone
(23:38):
on who really knows what they're talking about, because we
have it all and we've been doing it all ourselves,
and and that's what's scary. And it's like of course
I'd like to sell it, and of course there's all
these different avenues that I'd like to go in, and
we're always thinking, like we have. I was just at
this like event retreat thing and this woman said to me,
you have all this data on your girl and I
was like, yeah, we we know everything about them, and
(23:59):
she's like, this is a billion dollar brand and I
was like what. Like it scared the ship out of
me because I was just like, I know that in
my soul that it is, but like, how do you
get there? Oh my god, it's terrifying. Yeah, if you
were to do that, it has to be someone who
really has institutional knowledge. It can't just be it can't
be just the money sellt us to come in and
take a piece, but understand how to to to run
(24:21):
a living, breathing brand like this. I fully, fully get it.
I have one of Skinny Girl, um, which is crazy
anyway because it was already sold, but that was I
only let them take the cocktail portion. And now I'm
going back into cocktails in a different brand, but to
own a hundred percent of it, you know, I'm building
it to a certain point and then I'm going to
either cash out the whole thing, or take a piece
(24:43):
of money to blow it to the next level, which
I'm not even sure that I need. That's the other thing.
When I asked Mark Cuban, do I, Mark Cuban, do
I take private equity money? He's like, what do you
need the money for. I'm like, nothing, I don't really
need the money. Like he's like, why would you do it?
Why would you sell? Does it make you a lot
of money every year? I'm like yeah. He's like, okay,
So that's one opinion. Other people are like, take a
pile of cash, have someone get involved, and still have
(25:04):
a big piece of it. I mean, there are so
many decisions to be made in business. You just have
to really decide ahead of time what you really would
spend the money on, and you're gonna get a little diluted,
not just financially, but like in what you're doing. Someone's
going to not think the The one piece of advice
I would say to you is have fewer buckets full
(25:25):
than like saying yes to everything and having but that's
sort of a third full. Like time. You guys are
still young, but time is more valuable than money. But
like the little dribs and drabs in between. That's that's
the time stuck. Because the equivalent of being like on
your phone looking at on lunch said that we call
the year of Bethy, it's the year of no, because
we were like, we'll say yes to every little podcast,
(25:45):
every girl that's coming up that wants us on the show,
We'll do every little ten dollar deal, and we're like,
this is the year of now. If this is not
a sign that we need to double down on that, Culty,
I don't know what is. Let's let's get this and
let's have this like play every morning on Alexa when
we wake up. But Fini saying that is our new
alarm clock, it totally is Oh my gosh, you're speaking
(26:07):
fill the buckets. So it sounds like you girls are
making incredible choices. You've created a real success that's going
to go all the way and you'll take it into
the end zone. And I have adored this conversation. Thanks
for having us as literally as a dream. It's a dream, Athany,
And you know you you are such an inspiration to
so many young entrepreneurial women because you're very um, you're
(26:29):
outspoken about being successful, and so so few women are
and it's been nice to like be a trailblazer almost
in your wake, um, because it's it's been really easier
to be strong willed in our needs, decisions and confidence
because of people like you. So we we talk about
(26:51):
you and the things that you've done all a lot
of even before we had met. Oh my god, so
thank you so much. And um, I hope we get
to talk in soon. Congrats that name, Thank you for
having everything. Thank you so much, you too, congrats and everything.
Have a good day. That was such a great conversation.
It's the first time I've spoken to two women. I
(27:13):
am absolutely fascinated and impressed by a group of three
women in their thirties working together on the day and
day out on a brand decision making different personalities. That
is honestly something to be admired. That is a skill
set that is like a management tool. People would have
to go to seminars to figure out how to do that.
(27:36):
I mean, marriages between couples don't work. I mean three
people with equal shares of a business and a brand
working together with totally different skill sets is fascinating and
something to be admired and to be looked at. And
that that should be a book that they should write
on that alone, not just on their whole culture, but
(27:56):
they should write a book on that worked. And I'm
very impressed it by the way. It brings to mind
that you have to know your personality type many people,
and it sounds like they need to work with others.
They need to they need to bounce things off each other.
They want to have somebody else to support. And that's
a style. It's not the corporate style I talk about,
where people want to be part of an infrastructure and
(28:18):
a hierarchy and can still be utterly successful and Mavericks
and Vogels or a person like me who really likes
to have a good team around them. But I you know,
I like to fly solo. I mean, I need my
Tom Brady and I need uh my team, but I
like to be the Belichick, you know, running running the
(28:39):
show and calling the shots and just making the ultimate decision.
So I find that to be amazing and fascinating. Please
continue to rate, review and subscribe. Just Be with Bethany.
I'm loving this so much and I can't wait to
talk again. Us Be is hosted by me Bethany Frankle,
(29:03):
our managing producer is Fiona Smith and our producer is
Stephanie Stender. Sarah Katnak is our assistant producer, and our
development Executive is Nayantara Woyd. Just Be as a production
of B Real Productions and Endeavor Content. This episode was
mixed by Sam Bear. To catch more moments from the show,
follow us on Instagram and just Be with Bethany
Host
Bethenny Frankel
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