Jannese Torres, creator and host of the award- winning financial podcast, Yo Quiero Dinero. She is a Latina money expert, speaker and business coach. After a sudden job loss in 2014, Jannese accidentally discovered her passion for entrepreneurship as she began her food blog, Delish D’Lites, which revenued up to $60,000 as just a side hustle. All together, Jannese’s content- based businesses have earned her over 1 million dollars! Since then, Jannese has become passionate in financial literacy and has made it her mission to educate other first-generation Latinas, like herself, on entrepreneurship. Yo Quiero Dinero, teaches the Latinx community how to invest, create generational wealth, how to have financial freedom and so much more.
You can find her website at yoquierodineropodcast.com
Follow her on Instagram at @yoquierodinerodineropodcast
Listen to Yo Quiero Dinero on Spotify and Apple Podcasts.
Naibe Reynoso is the Host and Executive Producer of Latinas Take the Lead.
Production Assistant is Anna Sophia Monzon
Follow Latinas Take the Lead on Instagram
See omnystudio.com/listener for privacy information.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
So this idea that money makes you a bad person,
it's garbage. Money helps you become the type of person
that you want. And there's people who are terrible human
beings who have a lot of money, and there's people
who are terrible human beings with no money. So it's
just a Money's a tool, right. It's something that can
amplify your life. It's something that can elevate your life,
but it can also make you a prisoner. But the
(00:29):
beautiful part is that you get to decide what type
of relationship you want with money, and it all starts
with your mindset.
Speaker 2 (00:37):
Welcome to Latina's Take the Lead. You just heard Jennie
Torres giving us some pearls of wisdom about the nero
and she is a Latina who knows all about money.
Janice is the creator and a host of the award
winning financial podcast YOK that helps demystify the sometimes complex
world of finances. Janice has made it her mission to
(01:00):
educate other Latinas on financial literacy. And we need to
close the wealth gap and the pay gap, as Latinas
typically earn only fifty five cents for every dollar earned
by white, non Hispanic men. According to the California Commission
on the Status of Women. But before we dive into
the interview with Denise, I headed to the newly named
(01:21):
Loria Molinette Grand Park in downtown Los Angeles to discuss
all things money with some fellow Latinas like Eva Chavis,
who is an educator and researcher. How are you creating
generational wealth? Are you investing?
Speaker 3 (01:38):
And if so, what what does that look like for you?
Or you're not at that stage yet. I don't invest.
I have for one K and I do not invest.
Speaker 4 (01:48):
And I think creating multi generational wealth is buying property.
So I have a house, perfect, awesome.
Speaker 3 (01:57):
Anything else you'd like to add about why you think
latinas a little behind in creating and.
Speaker 2 (02:01):
Establishing generational wealth.
Speaker 4 (02:04):
We don't get paid what we're worth fifty four since
to a white man, I see, that's the hard part.
Speaker 2 (02:10):
I also talked to Mariana Anayah, who has had many
jobs including project manager, production coordinator, actress, and she is
trying to get straight with her money.
Speaker 5 (02:23):
Are you creating generational wealth?
Speaker 6 (02:27):
I am starting to create generational wealth. How I have
started to educate myself on how to handle my finances
better and also how to invest in the stock market.
Speaker 2 (02:40):
Does the stock market scare you?
Speaker 6 (02:43):
It doesn't scare me as much anymore. I know when
I was younger it did because I have no idea
what it even implied or what it really meant. But
starting to educate myself with the stock market has been
very helpful. I'm very little by little getting better at it.
Speaker 5 (03:01):
Perfect Latinas earn about fifty five cents on the dollar
for the average white male. What do you think we
could do as Latinas to bridge that gap into even
the playing field.
Speaker 6 (03:14):
I think we need to speak up more. I think
we are taught at a very young age. We are
taught to just be more submissive in many ways, and
that includes the workforce. And so I think we need
to just take ownership of ourselves and our achievements and
know our worth and speak up on that.
Speaker 2 (03:34):
Own your worth. Yes, love it, and to talk more
about lenetto how we can get more of it, keep
it and create generational wealth. Let's dive into our interview
with financial expert Jenny's Torres. Let's go. So, I love
everything that you're doing. I absorb anything and everything that
(03:56):
has to do with money, and more so when it
comes from a Latina respective. So first and foremost, I
want to thank you for all the work that you
are doing. You are filling a void right now, much
needed void which has got.
Speaker 1 (04:07):
As Yes, thank you so much. It's an incredible honor
to be recognized as a voice in this space, because
when I was creating the podcast and the platform, I
couldn't find it. And so just normalizing the idea that
we get to be in these conversations and that the
NTTO is also for us is a big part of
why I decided to show up.
Speaker 2 (04:29):
And even though I'm a journalist and I'm a book
author and all of these things, to me, honestly, like
money excites me so much. It's like gets my juices
flowing and all that thing, because for me, money is possibility.
That's what for me money represents. It represents freedom, possibility, hope, excitement,
so many different things. And I'm really glad that you
(04:52):
are addressing kind of changing the paradigm of what money
has been meaning for so many generations. Jenny's talk to
us about what you think the state of money mindset
is right now for latinas.
Speaker 1 (05:05):
Yeah, I think there's still a lot of post COVID
trauma that is being navigated. We can see by the
statistics and the data that latinas took a bigger impact
from an income perspective. There was a lot of women
in general, but especially women of color, who had to
make the decision between leaving the workforce and being able
to be there for their children while virtual schooling and
(05:27):
all of those realities were, you know, something that we
had to navigate, and society as a whole is not
set up to support us in any type of way.
So when you come from communities that our support systems
are very fragile to begin with, I think there's just
a lot of still fear, but I also see a
lot of hope and prospects for what we can create
(05:48):
in the future. The number of Latin entrepreneurs is increasing
faster than any other demographic, and that for me signals
a big shift that we are tired of waiting for
somebody else to fix the problem for us, and that
we are ready to take things into our own hands
and start to bridge the wage gap, educate ourselves with
information that we haven't been able to receive before, and
just be really proactive about changing the future for ourselves.
Speaker 2 (06:11):
And our families, right, And I definitely feel like the
conversations around money has been the biggest kept secret in
this country that has kind of only been privy to certain,
you know, certain segments of the population. Not because we
don't know about it. Obviously, we know what money is,
but I just feel like having it as part of
our normal conversations hasn't really been happening. Rights. We talk
(06:36):
about surviving, we talk about family, which is amazing and great,
but we can improve all areas of our life if
we improve and take care of the money aspect of
our life. And I love the name of your podcast,
Yokiro the Netro. So what came first, JLO song or
your podcast? It was definitely Jlo's song.
Speaker 1 (06:55):
I was actually listening to the song in the shower
and I heard the chorus and it was like a
universe download, manifestation, whatever you believe in. It was that
and I decided right then and there, I ran out
the shower. I did a quick Google search. I'm like,
does this exist? Is there a personal finance podcast for
latinas and Lo and behold, I could not find it,
(07:16):
and so I did what you know, looking back, sounded
insane and I understand why my friends and family are like,
what are you doing? But for me, I think as
somebody who is an engineer by trade, So this is
not what I intended to do with my life. I
identified a problem and I decided to create a solution
for it, and so that's how the podcast started.
Speaker 2 (07:37):
Yeah, And like I said, I listened to your podcast,
and it is so easy to understand. It is so
easy to listen to. It is so easy to relate
to as a Latina, as someone that you know, I'm
a second first generation educated, etc. But for me still
the language of money and eatfs and mutual funds and
(07:58):
bear market and bull market and investing blah blah blah.
Sometimes it sounds so like mystical, and I think it's done,
like it's kind of maybe by design, right, let's have
this a different language so it's not as accessible to all.
So I'm really glad that you're demystifying that terminology and
making it very palatable and easy for us to access it.
(08:21):
I think it's so interesting that you were an engineer.
Can you just talk to us really quick about what
kind of engineer you were and like why you decided
to leave engineering?
Speaker 1 (08:29):
Absolutely so if you're a first gen or the first
person to go to college and your family has put
all their hopes and dreams in you, a lot of
the times we get a very prescriptive agenda of what
we need to do with our lives. And so for
many of us, that means you've got to be a doctor,
a lawyer, earned engineer.
Speaker 2 (08:45):
That's the choices that we have.
Speaker 1 (08:46):
We have to show that we made it. And so
I took after my father. Actually he's a computer science engineer.
I decided to become an engineer after my junior year
of college. I was originally pre med, but I realized
I'm already in debt. I'm going to get into more
debt going to college. I mean going to medical school.
And so for me, I'm like, no, I need to
get into industry. And so I graduated with a biology degree.
(09:07):
I started working in the pharmaceutical industry. Then I moved
into medical devices, and then I moved into consumer goods.
So I was working for major companies like Johnson and
Johnson and Larel. And while the career was lucrative, I
was in spaces that I had never found myself to be.
I was usually the only Latina in the room, you know,
making six figures, climbing the corporate ladder. For me, it
(09:28):
always felt like this is not why I'm here, and
so I had this like creative side of me that
couldn't be expressed at work. And so as a way
to kind of combat the identity that I was forming
in these spaces where I felt like I didn't belong,
I wanted to lean back into my roots, and so
in twenty thirteen, I started food blogging. So for me
(09:49):
as a kid, when I think about the things I
love to do, it was always around the creative arts.
It was singing, it was acting, it was being in
the kitchen. And so I went back to what I
I knew. I went back to using my creativity to
create some content on the internet, which you know, I
thought it was going to just be a hobby, but
(10:09):
eventually it became a business. And from that point I
started learning about entrepreneurship and digital marketing and all of
these things that I didn't learn about growing up, and
so it led me down the rabbit hole of learning
about money, learning about finances and listening to podcasts, and
that's when Yokio Dinetto was born. Because I'm like, there's
so many opportunities for us to show up in places
(10:32):
and spaces where we don't necessarily see ourselves represented and
creating the new narrative. And so I did that first
as a blogger. Then I'm doing that now with the
Personal Finance brand, And you know, it's been the most
rewarding and scary journey I've ever thought to be on.
You know, when I told my family I was walking
away from a corporate career with a pension to go
and like do tiktoks and like teach people about money,
(10:54):
they were going to lose their minds. You know, it's
just like, what do you mean, We sent you to school,
we came here, we sacrificed all these things. But I
had to really help them understand that because of the
sacrifices that they made, now I have the permission to
go beyond survival, to start to store, and to really
start to take and make all of those sacrifices really
worth it. And doing the safe thing just didn't feel
(11:16):
like the best way to honor them.
Speaker 2 (11:19):
Right, Yeah, you have transformed from an engineer to a blogger,
a food blogger, which I still think you do right,
Yes to a podcaster, money mindset, you know, guru, you
could say, now for our community, for the Latino community.
So I absolutely love the fact that you aren't putting
yourself in a box, that you're reinventing yourself. And that's okay.
(11:43):
I think for many years we have all been you know,
kaya maswanitas in the corner, do what you're doing, well, behaved,
et cetera. But it's time for us to like break
out of that sandbox and just free play. And I
think we deserve that, like you said, as human beings,
we deserved to allow ourselves to break out of that
(12:04):
sandbox that we felt that we should quote unquote stay in.
And that opens up so many different possibilities. And I
want to ask you, were you blogging while you were
working or did you just cite to start your blog
like cause I understand that you were fired, right, you
were let go of your engineering job.
Speaker 1 (12:24):
Yeah, so about six months before I was laid off,
I had started the blog. And so when I was
laid off, instead of rushing back into another job, I
took three months because they give me a severance package
to really just dive into understanding the business side of
these things. So I took a class. I was really
like I was living on YouTube and Google, just learning
and researching and studying what other people were doing and
(12:44):
starting to implement things. And then once I started working again,
I still continued to do this on the side. So
it took me about seven years to scale my businesses
to the point where I could walk away from my
corporate career. And that's because of an arbitrary number that
I had set in my head about how much I
wanted to be making, you know, making sure. I was
thinking about things like health insurance and retirement and all
those things. Not to say that that's the only way
(13:05):
to make the leap into entrepreneurship, but for me, I
felt like I needed to really do this with calculated
risks in mind, because I didn't want to have to
be in a situation where I'd have to go back
and rely on my family to take care of me.
So I knew like, if I'm going to make this happen,
I'm going to make sure to do it and make
it sustainable. And so that's why it took such a
long time to make the leap.
Speaker 2 (13:26):
Yeah, and I was reading that your blog and it
probably makes more money now, may at some point one
hundred K a year. Yeah, just your blog. So how
does that happen? How do you make money when you blog?
Speaker 1 (13:39):
Yeah, so it's still a big mystery for a lot
of people how you can create content and it basically
can be monetized indefinitely. And so when it comes to blogging,
there's lots of different ways that you can make money.
Speaker 3 (13:51):
Right.
Speaker 1 (13:51):
We see people who do like sponsorships with companies and
they're advertising products and things like that. But the way
that I monetize my food blog specifically is I don't
charge for any products. I don't sell anything on my blog.
I sell ad space, So I sell space on my
blog too an advertiser who will just put ads on there.
And because I have such a high amount of traffic,
I have about four million readers a year who come
(14:13):
to my website. That amount of traffic is what warrants
the six figures in passive income through ads. But there's
also affiliate marketing that I do, which is an additional
income stream. And when I was actively blogging, I was
also doing brand partnerships. So those were three different ways
that I was making money as a blogger.
Speaker 2 (14:29):
So are you still blogging or are you kind of
just like set it aside for now and it's still
just generating income.
Speaker 1 (14:35):
Yeah, so I'm kind of just like enjoying the automatic moneies,
which you know, it's like it sounds like I've unlocked
some sort of cheat code to life. But you know,
I spent years doing that upfront work of creating that portfolio,
with that library of content that now lives on Google
and YouTube and everywhere else. So I don't actively blog anymore.
I haven't done a new blog post since like December
(14:57):
of twenty twenty, and it's generating six figures a year
at this point without me having to do much other
than make sure I'm paying the monthly maintenance fee.
Speaker 2 (15:05):
That is amazing. That's amazing stuff, and that's something anybody
could learn to do. I understand you also have a class,
right that you teach others how to do that.
Speaker 1 (15:16):
Absolutely. So I love blogging for people who are interested
in becoming content creators but are not big fans of
the idea of like putting themselves out there on TikTok
and doing videos and all these things. I'm an introvert
and so for me, blogging was perfect. I'm like, I
can create this content that lives on Google. I don't
have to be out here singing and dancing and becoming
a YouTube star. And so I think it's a great
(15:37):
way to start to exercise your creativity and really figure out, like,
what is that problem that you can help people solve
and lean into your expertise. And I think it's also
great to build up a portfolio of content. If you
really have aspirations to be like a brand partner or
to become an author. These are great opportunities for you
to basically like have a visual resume of what you're
(15:59):
good at, what you know how to do, and start
to really like exercise your your authority in space.
Speaker 2 (16:07):
Time for a quick break, but when we come back,
I will be quizzing some Latinas on financial terms. How
strong is your own financial IQ? We'll be right back,
because do you know what a wroth ira is? I
do know what a wroth ira is?
Speaker 4 (16:26):
A wroth raa you put up to about if you're
before your.
Speaker 2 (16:29):
Mattress three to percent of five percent.
Speaker 4 (16:31):
It is money that goes untaxed, untaxed into your retirement
savings that you could take a certain percentage.
Speaker 2 (16:40):
Awesome. I'm not sure if that's.
Speaker 4 (16:41):
Right, but I think that's what it is.
Speaker 2 (16:45):
And now we're back with our guest, Jenny's torres. I
got some verbiage and I just wanted to do a
quick fire like in one sentence, could you explain for
those of us I understand some of the terms but
not all of them in one sentence what it means. Sure,
that's okay with you?
Speaker 1 (17:03):
Okay?
Speaker 2 (17:04):
So what is high yield savings account?
Speaker 1 (17:07):
So a high old savings account is just a savings account,
but that has a higher percentage of interest that you
will be paid for holding your money in this account.
Typically these accounts are at online only banks, and so
the way that the banks are able to pay you
more interest is because they don't have physical footprints, they
don't have as much staff they have to pay, they
don't have big buildings, and so typically you'll get you know,
(17:28):
twenty five times the national average. Right now, the average
for HILD savings accounts are around two percent versus a
traditional bank which will be maybe you know, point zero
five point one percent. So you're just getting a lot
more interest for essentially just having your money there sitting.
Speaker 2 (17:44):
Okay, good to know what is the ETF? All right?
Speaker 1 (17:49):
ETF is a type of investment fund that you can
buy at any major brokerage account or any major brokerage company.
And essentially, instead of having to pick one stock like
Apple or Tesla or Google, you can buy an ETF
and it's a bundle of a bunch of different stocks.
ETFs can be segmented by a specific industry, so you
(18:11):
can buy an ETF that's in healthcare or tech or finances,
or you can even buy one that's geographically specific, so
one that encompasses the United States stock market. There's global ETFs.
So it's just a way to diversify your investments in
a very easy, one purchase type of way. Right.
Speaker 2 (18:30):
And then there's I'm assuming there's different types like different ETFs, right,
Like absolutely created by different companies or.
Speaker 1 (18:37):
Yes, they're versed by different companies, they have different fees
associated with them, they are comprised of different companies, and
typically like major brokerage firms like Fidelity, Vanguard, et cetera,
will create their own custom ETFs that you can buy
through being a customer for their brokerage.
Speaker 2 (18:52):
Great Okay, mutual fund, So.
Speaker 1 (18:54):
A mutual fund is very similar to an ETF, but
instead of it being what's called passively managed. Mutual funds
are typically actively managed, which means that there's a person
that's in there making decisions about what's inside of the
fund and they're trying to essentially beat the stock market.
Mutual funds can tend to be more expensive because there
is a person who's managing the contents of those funds,
(19:16):
and as a result, they need to get paid. So
I'm not a big fan of mutual funds. I think
the most investors can get away with index funds and ETFs,
which are very similar and they're typically lower costs than
mutual funds.
Speaker 2 (19:29):
Okay, one more, what's a dividend stock?
Speaker 1 (19:33):
So dividends are an amazing way to make passive income,
and it's essentially how a company rewards you for being
a shareholder. So when you purchase stock, the way that
a company can incentivize you to hold onto them instead
of selling it is by paying you dividends. And typically
this happens on a quarterly basis, and it's based on
the company performance and then agreed upon percentage of income
(19:54):
that they're going to pay to shareholders. It's not always guaranteed,
and there are some stocks that will pay you on
a monthly basis, So it's just important to understand, you know,
what the dividend is for specific stock or even ETFs
and index funds will also pay you dividends.
Speaker 2 (20:08):
Great if someone is listening to this podcast and hasn't
had a chance to discover Yokio di Neto and is
kind of a newbie, right, a newbie or a newbee
how they call it in finance, and wants to learn
and is thirsting to invest. I do have some stocks,
and I have a couple of you know, real estate investments,
but I'm not an expert, so I know that there
(20:29):
is need for a lot of guidance and knowledge for newbies.
So what advice would you give someone that has I
don't know, maybe three hundred dollars extra a month as
far as how to start their investing.
Speaker 1 (20:42):
Yeah, I would say before you invest a single dollar,
the best investment you can make is in your education.
So before you just go and open a Robinhood account
and go start buying some bitcoin, I want you to
sit down and download some podcasts, including Yokyo Di Netto.
The thing that I love about my show, and I'm
a two percent biased here, is that I'm introducing you
to so many people of color who are in these spaces.
(21:05):
So you're not just going to learn from me, You're
going to learn from people across the spectrum, folks who
are in the queer community, the black community, the Asian community.
There's so many of us who are building wealth in
different ways, and that's one amazing resource that I would
recommend for you. Also, books, right you can go to
your local library and get a couple of personal finance books.
Some of my favorites right now are for beginners, especially
(21:26):
are books like I Will Teach You to Be Rich
by Ramit Seti, or Get Good with Money by Tiffany Alice.
I'm coming out with a book for latinas in personal
Finance that's coming out in twenty twenty four, and I'm
super excited about that because it's going to be again
like a comprehensive guide for beginners, intermediate folks, and advanced
people who want to learn about finances in a way
that's culturally relevant and relatable. So for me, I'm like,
(21:49):
you know what, if you like YouTube, if you like TikTok,
if you like reading books, if you like reading listening
to podcasts, find the medium and find the person that's
going to get you excited about learning about this so
that you can then start to make informed decisions because
you've laid the foundation of the education, which is the
most important part, one hundred percent.
Speaker 2 (22:08):
I'm a big fan of audible and audiobooks, and I've
downloaded some audiobooks and it's just like a snooze fest
to some of them. It's like, Hi, I'm gonna teach you,
and it's like a male voice how to and it's like, no,
I can't, Like I can't.
Speaker 1 (22:23):
I agree, So.
Speaker 2 (22:25):
Please make yours also an audible audio book. I think
a lot of us are now listening to books through
Oh for sure, that's definitely don't happen right while we're
on our cars, while we're working out, et cetera. So
talk to us about now, like what does your life
look like now? What are the exciting things? We already
know you're writing a book, which is amazing, but what
other exciting things are happening with you? And at what
(22:47):
stage of your journey are you at right now?
Speaker 1 (22:51):
You know, after so many years of like hustling and
building the foundation of this business, and you know, burning
the midnight oil and balancing the core job and the
side hustle. I feel like now I'm finally starting to
really enjoy the fruits of my labor and really getting
intentional with how I scale the business to the next level.
I think there's a lot of pressure, especially for new entrepreneurs,
(23:13):
to like do the most, do all the things, make
all the money, and that's at the sacrifice of your health,
of your mental health, of your wellness. And I did
that for so many years that now I'm like anti work,
I'm anti hustle, I'm like, let me enjoy how far
I've come and not succumb to the pressure of always
having to do more to continue to outdo myself. And
(23:36):
so it's been a lot of like in a reflection
on when is enough enough. So I would definitely say
at this point I'm in a personal development focused phase
of my life where I'm really getting intentional about enjoying
the freedom that I've built.
Speaker 2 (23:52):
Amazing and what do you do with that freedom? Do
you just like meditate, do you work out? Do you
just chill with you know, watching Netflix? Like what is that?
What is the chill moment? Like for you, the.
Speaker 1 (24:02):
Chill moment has involved getting back into my physical fitness,
So working with a personal trainer to really prioritize my
physical health traveling, but not to show off on the GRAM,
Like I just want to travel because nobody needs me,
nobody is asking for me. I don't need to do anything.
It's like just disconnection, pure disconnection. And spending so much
(24:25):
more time with my family. You know, my parents are
getting older, and I realize what a privilege it is
to still have them here, and so doing things that
allow us to spend more time together. I took my
mom recently on a mother daughter trip to Paris. We
had never traveled together, and so like doing things like
that and really enjoying the fruits of my labor in
that way are my priority Number one.
Speaker 2 (24:47):
Amazing what advice do you give Latinas that are not
where at the stage you're at, which is an amazing,
beautiful stage of just kind of relaxing and like you said,
reassessing your priorities and doing those having those special moments
with family. You know, maybe they're at the stage where
(25:08):
they're still they still feel they do need a hustle
to build you know, their blog or build their business
or et cetera, and maybe don't have the luxury right
now to feel like they can relax and enjoy. But
maybe there's space for that in the hustle. I don't
know kind of walk us through how Latinas in that
stage should approach life.
Speaker 1 (25:28):
Yeah, you know, I think there's always a season for
the hustle, and it's an inevitable part of us building
the life that we want. Right when we're starting from
the bottom, when we're starting from zero, we're going to
have to create what doesn't exist. And so I don't
want anybody to think, like if right now is a
time where you are really just making things happen, you're grinding,
(25:49):
like that is part of this process. But what I
do want you to do is not get so caught
up in like the checkbox the checklist of life, that
you're not stopping to celebrate those wins. So, whether that
is you paying off this credit card that's been haunting
you for years and you finally got rid of it,
or you made your first hundred dollars with your side hustle,
(26:11):
or you were the first to graduate from college, Like,
take a moment to really reflect on how powerful it
is these little steps that you're taking that will basically
exponentially grow, just like the stock market. Right, when you
are continuing to take one step at a time towards
your goals, you will continue to see more and more progress.
(26:32):
But you got to celebrate the wins along the way.
So whether that's taking yourself, you know, to the spa
or getting your nails done, or going to have a
nice dinner, like, celebrate along the way and that really
helps you stay motivated for the long term stuff.
Speaker 2 (26:45):
And here's a kind of like a big picture idea
of how should people how should Latinas maybe in particular,
think about money.
Speaker 1 (26:53):
Yeah, I think we need to be okay with the
idea that being wealthy is not a bad thing. Right
For a lot of us, culturally, we're programmed to somehow
associate wealth with greed or this idea that rich people
are bad people and that wanting wealth makes you not
a good person. And I like to tell people, you know,
we want to serve. I think as latin As, we
(27:14):
are so eager to nurture and care for and we
see our mothers and grandmother's sacrifice, but they were doing
it with nothing to spare. And I promise you can
have so much more impact when you are pouring from
an overflowing cup. So it's the idea of the oxygen mask.
Right when you are good, when you know that your
family's good, that your accounts are you know your emergency
(27:36):
fund is fully funded, you have your retirement set aside,
you have money to help mommy and Poppy, like, you
can really do great things in the world. And so
this idea that money makes you a bad person, it's garbage.
Money helps you become the type of person that you want.
And there's people who are terrible human beings who have
a lot of money, and there's people who are terrible
human beings with no money. So it's just a Money's
(27:59):
a tool, right, It's something that can amplify your life.
It's something that can elevate your life, but it can
also make you a prisoner. But the beautiful part is
that you get to decide what type of relationship you
want with money. And it all starts with your mindset,
working on unlearning those negative beliefs that maybe you grew
up with, you know, in an environment of scarcity, unlearning
(28:21):
what it is to be kajaita, learning how to advocate
for yourself, learning for how how to ask for what
you need how to advocate for yourself. Those are skills
that are going to serve you not only when it
comes to building wealth, but just building the life that
you want.
Speaker 2 (28:34):
Definitely. And we know that there's a lot of money
out there, a lot. There's billions and billions and billions
and billions of dollars out there for the taking, and
we also need a piece of that pie, and we
should we have the right to seek that piece of
the pie. Nothing wrong with that. I want to ask
you what was your big splurge spend once you started
(28:58):
to get your passive income? Ello? And was it a purse?
Speaker 6 (29:04):
Was it a trip?
Speaker 2 (29:05):
Was it a car? What was it?
Speaker 6 (29:07):
Yeah?
Speaker 2 (29:07):
I'm hella basics.
Speaker 1 (29:08):
So I said, you know what, I'm gonna buy my
first like designer bag ever. And so instead of just
going to the mall, I said, I'm going to do it,
but I'm going to do it in the place that
I've always wanted to go. So I went to Paris,
never been. I went did the whole tourist thing, the
Eiffel Tower, all that stuff, and I went to the
Louisvaston store and I bought my Louisviton purse in Paris.
(29:29):
So now every time I use it, not only do
I get to celebrate becoming debt free, but it takes
me back to this amazing place that I love to
be in. And so you know, I'm like, buy the
expensive purse, but buy it in the place that you've
always dreamed of visiting. It makes it so much more
memorable in my pity, right.
Speaker 2 (29:47):
Like it's it's ceremonial, all this right amazing, It's it's funny.
It's like a lot of people are like, I'm gonna
get married in Paris. You're like, I'm gonna.
Speaker 1 (29:56):
Buy my Louis Vuitton in Paris, and it's actually a
better deal because you save on taxis.
Speaker 2 (30:02):
Exactly. Okay, So now that we're going to start wrapping
it up, but before I always ask my guests, what
is something you're reading, listening to, or using that you
love and want to recommend?
Speaker 1 (30:15):
Okay, So right now I'm reading a book called Pay
Up The Future of Women and Work by Rushma Saujani,
and she is an incredible entrepreneur activist for women, and
her message in this book is really, we need to
stop being afraid of asking for what we need, whether
that is in our personal lives, in our relationships, in
(30:36):
the corporate setting, in our businesses. It's time for us
to be unapologetic about how we show up in the world,
ask for what we need, because it's going to allow
us to elevate to a place where we're not living
in the struggle and the sacrifice. We're living in abundance
and we're able to really do better in the world
because of it.
Speaker 2 (30:54):
Perfect And what was that title again?
Speaker 1 (30:56):
It's called pay Up the Future of Women and Work.
Speaker 2 (30:59):
Because I'm about to order it, right, You have no
idea how many audible books I have in my audible account.
It's amazing. But I like to That's like you said,
if you want to learn about something, you have to
inform yourself, educate yourself, listen to podcasts, buy books, read books,
et cetera. Okay, and the name of the show is
(31:22):
latinas take the lead. How are you taking the lead
in your life?
Speaker 1 (31:26):
I'm no longer afraid of doing this scary things. Doing
the safe thing will have you living a small life.
And so as I've continue to do things that terrify me,
like public speaking, like starting a podcast, like showing up
on camera, like putting my voice out there. I've been
able to rediscover what was inside of me and what
(31:48):
I was hiding for so long, and so I want
to encourage you. If you feel called for something greater,
take the lead.
Speaker 2 (31:56):
Can't wait to till your book comes out. And it's like,
we have to wait almost two years to come out.
That's how long it takes to write a book.
Speaker 1 (32:04):
Absolutely, this process is archaic.
Speaker 2 (32:07):
Wow, all right, Janise Amware, can people find you?
Speaker 1 (32:10):
You can find me at yokyto dnetopodcast dot com. I'm
all over social media from TikTok to YouTube and everywhere
in between. And you can tune into the yokyto denetto
podcast wherever you're listening to this one awesome.
Speaker 2 (32:23):
Anything else you'd like to add before we say goodbye?
Speaker 1 (32:26):
No, I think that's it. I mean, thank you for
the time. I hope that this conversation inspires you to
become full that osa with your THENTO.
Speaker 2 (32:34):
Yes, then let's not be scared of that word. All right, Well,
thank you so much again, thank you, thank you so
much for listening. I hope you learned something today. I
know I did. Please subscribe and give us a review,
Tell your friends and quo madus about our podcast and
(32:55):
hope you join us next week. Latinas Take the Lead
is executive produced by Hodston Reinoso Media Group, LLC and
hosted by me Naive reino So. Production Assistant is Ana
Sofia Monson. Latinas Take the Lead is a production of
the Seneca Women Podcast Network and iHeartRadio. For more podcasts
from iHeartRadio, check out the iHeartRadio app, Apple Podcasts, or
(33:18):
wherever you listen to your favorite shows. Asta la Proxima
So this idea that money makes you a bad person,
it's garbage. Money helps you become the type of person
that you want. And there's people who are terrible human
beings who have a lot of money, and there's people
who are terrible human beings with no money. So it's
just a Money's a tool, right. It's something that can
amplify your life. It's something that can elevate your life,
but it can also make you a prisoner. But the
(00:29):
beautiful part is that you get to decide what type
of relationship you want with money, and it all starts
with your mindset.
Speaker 2 (00:37):
Welcome to Latina's Take the Lead. You just heard Jennie
Torres giving us some pearls of wisdom about the nero
and she is a Latina who knows all about money.
Janice is the creator and a host of the award
winning financial podcast YOK that helps demystify the sometimes complex
world of finances. Janice has made it her mission to
(01:00):
educate other Latinas on financial literacy. And we need to
close the wealth gap and the pay gap, as Latinas
typically earn only fifty five cents for every dollar earned
by white, non Hispanic men. According to the California Commission
on the Status of Women. But before we dive into
the interview with Denise, I headed to the newly named
(01:21):
Loria Molinette Grand Park in downtown Los Angeles to discuss
all things money with some fellow Latinas like Eva Chavis,
who is an educator and researcher. How are you creating
generational wealth? Are you investing?
Speaker 3 (01:38):
And if so, what what does that look like for you?
Or you're not at that stage yet. I don't invest.
I have for one K and I do not invest.
Speaker 4 (01:48):
And I think creating multi generational wealth is buying property.
So I have a house, perfect, awesome.
Speaker 3 (01:57):
Anything else you'd like to add about why you think
latinas a little behind in creating and.
Speaker 2 (02:01):
Establishing generational wealth.
Speaker 4 (02:04):
We don't get paid what we're worth fifty four since
to a white man, I see, that's the hard part.
Speaker 2 (02:10):
I also talked to Mariana Anayah, who has had many
jobs including project manager, production coordinator, actress, and she is
trying to get straight with her money.
Speaker 5 (02:23):
Are you creating generational wealth?
Speaker 6 (02:27):
I am starting to create generational wealth. How I have
started to educate myself on how to handle my finances
better and also how to invest in the stock market.
Speaker 2 (02:40):
Does the stock market scare you?
Speaker 6 (02:43):
It doesn't scare me as much anymore. I know when
I was younger it did because I have no idea
what it even implied or what it really meant. But
starting to educate myself with the stock market has been
very helpful. I'm very little by little getting better at it.
Speaker 5 (03:01):
Perfect Latinas earn about fifty five cents on the dollar
for the average white male. What do you think we
could do as Latinas to bridge that gap into even
the playing field.
Speaker 6 (03:14):
I think we need to speak up more. I think
we are taught at a very young age. We are
taught to just be more submissive in many ways, and
that includes the workforce. And so I think we need
to just take ownership of ourselves and our achievements and
know our worth and speak up on that.
Speaker 2 (03:34):
Own your worth. Yes, love it, and to talk more
about lenetto how we can get more of it, keep
it and create generational wealth. Let's dive into our interview
with financial expert Jenny's Torres. Let's go. So, I love
everything that you're doing. I absorb anything and everything that
(03:56):
has to do with money, and more so when it
comes from a Latina respective. So first and foremost, I
want to thank you for all the work that you
are doing. You are filling a void right now, much
needed void which has got.
Speaker 1 (04:07):
As Yes, thank you so much. It's an incredible honor
to be recognized as a voice in this space, because
when I was creating the podcast and the platform, I
couldn't find it. And so just normalizing the idea that
we get to be in these conversations and that the
NTTO is also for us is a big part of
why I decided to show up.
Speaker 2 (04:29):
And even though I'm a journalist and I'm a book
author and all of these things, to me, honestly, like
money excites me so much. It's like gets my juices
flowing and all that thing, because for me, money is possibility.
That's what for me money represents. It represents freedom, possibility, hope, excitement,
so many different things. And I'm really glad that you
(04:52):
are addressing kind of changing the paradigm of what money
has been meaning for so many generations. Jenny's talk to
us about what you think the state of money mindset
is right now for latinas.
Speaker 1 (05:05):
Yeah, I think there's still a lot of post COVID
trauma that is being navigated. We can see by the
statistics and the data that latinas took a bigger impact
from an income perspective. There was a lot of women
in general, but especially women of color, who had to
make the decision between leaving the workforce and being able
to be there for their children while virtual schooling and
(05:27):
all of those realities were, you know, something that we
had to navigate, and society as a whole is not
set up to support us in any type of way.
So when you come from communities that our support systems
are very fragile to begin with, I think there's just
a lot of still fear, but I also see a
lot of hope and prospects for what we can create
(05:48):
in the future. The number of Latin entrepreneurs is increasing
faster than any other demographic, and that for me signals
a big shift that we are tired of waiting for
somebody else to fix the problem for us, and that
we are ready to take things into our own hands
and start to bridge the wage gap, educate ourselves with
information that we haven't been able to receive before, and
just be really proactive about changing the future for ourselves.
Speaker 2 (06:11):
And our families, right, And I definitely feel like the
conversations around money has been the biggest kept secret in
this country that has kind of only been privy to certain,
you know, certain segments of the population. Not because we
don't know about it. Obviously, we know what money is,
but I just feel like having it as part of
our normal conversations hasn't really been happening. Rights. We talk
(06:36):
about surviving, we talk about family, which is amazing and great,
but we can improve all areas of our life if
we improve and take care of the money aspect of
our life. And I love the name of your podcast,
Yokiro the Netro. So what came first, JLO song or
your podcast? It was definitely Jlo's song.
Speaker 1 (06:55):
I was actually listening to the song in the shower
and I heard the chorus and it was like a
universe download, manifestation, whatever you believe in. It was that
and I decided right then and there, I ran out
the shower. I did a quick Google search. I'm like,
does this exist? Is there a personal finance podcast for
latinas and Lo and behold, I could not find it,
(07:16):
and so I did what you know, looking back, sounded
insane and I understand why my friends and family are like,
what are you doing? But for me, I think as
somebody who is an engineer by trade, So this is
not what I intended to do with my life. I
identified a problem and I decided to create a solution
for it, and so that's how the podcast started.
Speaker 2 (07:37):
Yeah, And like I said, I listened to your podcast,
and it is so easy to understand. It is so
easy to listen to. It is so easy to relate
to as a Latina, as someone that you know, I'm
a second first generation educated, etc. But for me still
the language of money and eatfs and mutual funds and
(07:58):
bear market and bull market and investing blah blah blah.
Sometimes it sounds so like mystical, and I think it's done,
like it's kind of maybe by design, right, let's have
this a different language so it's not as accessible to all.
So I'm really glad that you're demystifying that terminology and
making it very palatable and easy for us to access it.
(08:21):
I think it's so interesting that you were an engineer.
Can you just talk to us really quick about what
kind of engineer you were and like why you decided
to leave engineering?
Speaker 1 (08:29):
Absolutely so if you're a first gen or the first
person to go to college and your family has put
all their hopes and dreams in you, a lot of
the times we get a very prescriptive agenda of what
we need to do with our lives. And so for
many of us, that means you've got to be a doctor,
a lawyer, earned engineer.
Speaker 2 (08:45):
That's the choices that we have.
Speaker 1 (08:46):
We have to show that we made it. And so
I took after my father. Actually he's a computer science engineer.
I decided to become an engineer after my junior year
of college. I was originally pre med, but I realized
I'm already in debt. I'm going to get into more
debt going to college. I mean going to medical school.
And so for me, I'm like, no, I need to
get into industry. And so I graduated with a biology degree.
(09:07):
I started working in the pharmaceutical industry. Then I moved
into medical devices, and then I moved into consumer goods.
So I was working for major companies like Johnson and
Johnson and Larel. And while the career was lucrative, I
was in spaces that I had never found myself to be.
I was usually the only Latina in the room, you know,
making six figures, climbing the corporate ladder. For me, it
(09:28):
always felt like this is not why I'm here, and
so I had this like creative side of me that
couldn't be expressed at work. And so as a way
to kind of combat the identity that I was forming
in these spaces where I felt like I didn't belong,
I wanted to lean back into my roots, and so
in twenty thirteen, I started food blogging. So for me
(09:49):
as a kid, when I think about the things I
love to do, it was always around the creative arts.
It was singing, it was acting, it was being in
the kitchen. And so I went back to what I
I knew. I went back to using my creativity to
create some content on the internet, which you know, I
thought it was going to just be a hobby, but
(10:09):
eventually it became a business. And from that point I
started learning about entrepreneurship and digital marketing and all of
these things that I didn't learn about growing up, and
so it led me down the rabbit hole of learning
about money, learning about finances and listening to podcasts, and
that's when Yokio Dinetto was born. Because I'm like, there's
so many opportunities for us to show up in places
(10:32):
and spaces where we don't necessarily see ourselves represented and
creating the new narrative. And so I did that first
as a blogger. Then I'm doing that now with the
Personal Finance brand, And you know, it's been the most
rewarding and scary journey I've ever thought to be on.
You know, when I told my family I was walking
away from a corporate career with a pension to go
and like do tiktoks and like teach people about money,
(10:54):
they were going to lose their minds. You know, it's
just like, what do you mean, We sent you to school,
we came here, we sacrificed all these things. But I
had to really help them understand that because of the
sacrifices that they made, now I have the permission to
go beyond survival, to start to store, and to really
start to take and make all of those sacrifices really
worth it. And doing the safe thing just didn't feel
(11:16):
like the best way to honor them.
Speaker 2 (11:19):
Right, Yeah, you have transformed from an engineer to a blogger,
a food blogger, which I still think you do right,
Yes to a podcaster, money mindset, you know, guru, you
could say, now for our community, for the Latino community.
So I absolutely love the fact that you aren't putting
yourself in a box, that you're reinventing yourself. And that's okay.
(11:43):
I think for many years we have all been you know,
kaya maswanitas in the corner, do what you're doing, well, behaved,
et cetera. But it's time for us to like break
out of that sandbox and just free play. And I
think we deserve that, like you said, as human beings,
we deserved to allow ourselves to break out of that
(12:04):
sandbox that we felt that we should quote unquote stay in.
And that opens up so many different possibilities. And I
want to ask you, were you blogging while you were
working or did you just cite to start your blog
like cause I understand that you were fired, right, you
were let go of your engineering job.
Speaker 1 (12:24):
Yeah, so about six months before I was laid off,
I had started the blog. And so when I was
laid off, instead of rushing back into another job, I
took three months because they give me a severance package
to really just dive into understanding the business side of
these things. So I took a class. I was really
like I was living on YouTube and Google, just learning
and researching and studying what other people were doing and
(12:44):
starting to implement things. And then once I started working again,
I still continued to do this on the side. So
it took me about seven years to scale my businesses
to the point where I could walk away from my
corporate career. And that's because of an arbitrary number that
I had set in my head about how much I
wanted to be making, you know, making sure. I was
thinking about things like health insurance and retirement and all
those things. Not to say that that's the only way
(13:05):
to make the leap into entrepreneurship, but for me, I
felt like I needed to really do this with calculated
risks in mind, because I didn't want to have to
be in a situation where I'd have to go back
and rely on my family to take care of me.
So I knew like, if I'm going to make this happen,
I'm going to make sure to do it and make
it sustainable. And so that's why it took such a
long time to make the leap.
Speaker 2 (13:26):
Yeah, and I was reading that your blog and it
probably makes more money now, may at some point one
hundred K a year. Yeah, just your blog. So how
does that happen? How do you make money when you blog?
Speaker 1 (13:39):
Yeah, so it's still a big mystery for a lot
of people how you can create content and it basically
can be monetized indefinitely. And so when it comes to blogging,
there's lots of different ways that you can make money.
Speaker 3 (13:51):
Right.
Speaker 1 (13:51):
We see people who do like sponsorships with companies and
they're advertising products and things like that. But the way
that I monetize my food blog specifically is I don't
charge for any products. I don't sell anything on my blog.
I sell ad space, So I sell space on my
blog too an advertiser who will just put ads on there.
And because I have such a high amount of traffic,
I have about four million readers a year who come
(14:13):
to my website. That amount of traffic is what warrants
the six figures in passive income through ads. But there's
also affiliate marketing that I do, which is an additional
income stream. And when I was actively blogging, I was
also doing brand partnerships. So those were three different ways
that I was making money as a blogger.
Speaker 2 (14:29):
So are you still blogging or are you kind of
just like set it aside for now and it's still
just generating income.
Speaker 1 (14:35):
Yeah, so I'm kind of just like enjoying the automatic moneies,
which you know, it's like it sounds like I've unlocked
some sort of cheat code to life. But you know,
I spent years doing that upfront work of creating that portfolio,
with that library of content that now lives on Google
and YouTube and everywhere else. So I don't actively blog anymore.
I haven't done a new blog post since like December
(14:57):
of twenty twenty, and it's generating six figures a year
at this point without me having to do much other
than make sure I'm paying the monthly maintenance fee.
Speaker 2 (15:05):
That is amazing. That's amazing stuff, and that's something anybody
could learn to do. I understand you also have a class,
right that you teach others how to do that.
Speaker 1 (15:16):
Absolutely. So I love blogging for people who are interested
in becoming content creators but are not big fans of
the idea of like putting themselves out there on TikTok
and doing videos and all these things. I'm an introvert
and so for me, blogging was perfect. I'm like, I
can create this content that lives on Google. I don't
have to be out here singing and dancing and becoming
a YouTube star. And so I think it's a great
(15:37):
way to start to exercise your creativity and really figure out, like,
what is that problem that you can help people solve
and lean into your expertise. And I think it's also
great to build up a portfolio of content. If you
really have aspirations to be like a brand partner or
to become an author. These are great opportunities for you
to basically like have a visual resume of what you're
(15:59):
good at, what you know how to do, and start
to really like exercise your your authority in space.
Speaker 2 (16:07):
Time for a quick break, but when we come back,
I will be quizzing some Latinas on financial terms. How
strong is your own financial IQ? We'll be right back,
because do you know what a wroth ira is? I
do know what a wroth ira is?
Speaker 4 (16:26):
A wroth raa you put up to about if you're
before your.
Speaker 2 (16:29):
Mattress three to percent of five percent.
Speaker 4 (16:31):
It is money that goes untaxed, untaxed into your retirement
savings that you could take a certain percentage.
Speaker 2 (16:40):
Awesome. I'm not sure if that's.
Speaker 4 (16:41):
Right, but I think that's what it is.
Speaker 2 (16:45):
And now we're back with our guest, Jenny's torres. I
got some verbiage and I just wanted to do a
quick fire like in one sentence, could you explain for
those of us I understand some of the terms but
not all of them in one sentence what it means. Sure,
that's okay with you?
Speaker 1 (17:03):
Okay?
Speaker 2 (17:04):
So what is high yield savings account?
Speaker 1 (17:07):
So a high old savings account is just a savings account,
but that has a higher percentage of interest that you
will be paid for holding your money in this account.
Typically these accounts are at online only banks, and so
the way that the banks are able to pay you
more interest is because they don't have physical footprints, they
don't have as much staff they have to pay, they
don't have big buildings, and so typically you'll get you know,
(17:28):
twenty five times the national average. Right now, the average
for HILD savings accounts are around two percent versus a
traditional bank which will be maybe you know, point zero
five point one percent. So you're just getting a lot
more interest for essentially just having your money there sitting.
Speaker 2 (17:44):
Okay, good to know what is the ETF? All right?
Speaker 1 (17:49):
ETF is a type of investment fund that you can
buy at any major brokerage account or any major brokerage company.
And essentially, instead of having to pick one stock like
Apple or Tesla or Google, you can buy an ETF
and it's a bundle of a bunch of different stocks.
ETFs can be segmented by a specific industry, so you
(18:11):
can buy an ETF that's in healthcare or tech or finances,
or you can even buy one that's geographically specific, so
one that encompasses the United States stock market. There's global ETFs.
So it's just a way to diversify your investments in
a very easy, one purchase type of way. Right.
Speaker 2 (18:30):
And then there's I'm assuming there's different types like different ETFs, right,
Like absolutely created by different companies or.
Speaker 1 (18:37):
Yes, they're versed by different companies, they have different fees
associated with them, they are comprised of different companies, and
typically like major brokerage firms like Fidelity, Vanguard, et cetera,
will create their own custom ETFs that you can buy
through being a customer for their brokerage.
Speaker 2 (18:52):
Great Okay, mutual fund, So.
Speaker 1 (18:54):
A mutual fund is very similar to an ETF, but
instead of it being what's called passively managed. Mutual funds
are typically actively managed, which means that there's a person
that's in there making decisions about what's inside of the
fund and they're trying to essentially beat the stock market.
Mutual funds can tend to be more expensive because there
is a person who's managing the contents of those funds,
(19:16):
and as a result, they need to get paid. So
I'm not a big fan of mutual funds. I think
the most investors can get away with index funds and ETFs,
which are very similar and they're typically lower costs than
mutual funds.
Speaker 2 (19:29):
Okay, one more, what's a dividend stock?
Speaker 1 (19:33):
So dividends are an amazing way to make passive income,
and it's essentially how a company rewards you for being
a shareholder. So when you purchase stock, the way that
a company can incentivize you to hold onto them instead
of selling it is by paying you dividends. And typically
this happens on a quarterly basis, and it's based on
the company performance and then agreed upon percentage of income
(19:54):
that they're going to pay to shareholders. It's not always guaranteed,
and there are some stocks that will pay you on
a monthly basis, So it's just important to understand, you know,
what the dividend is for specific stock or even ETFs
and index funds will also pay you dividends.
Speaker 2 (20:08):
Great if someone is listening to this podcast and hasn't
had a chance to discover Yokio di Neto and is
kind of a newbie, right, a newbie or a newbee
how they call it in finance, and wants to learn
and is thirsting to invest. I do have some stocks,
and I have a couple of you know, real estate investments,
but I'm not an expert, so I know that there
(20:29):
is need for a lot of guidance and knowledge for newbies.
So what advice would you give someone that has I
don't know, maybe three hundred dollars extra a month as
far as how to start their investing.
Speaker 1 (20:42):
Yeah, I would say before you invest a single dollar,
the best investment you can make is in your education.
So before you just go and open a Robinhood account
and go start buying some bitcoin, I want you to
sit down and download some podcasts, including Yokyo Di Netto.
The thing that I love about my show, and I'm
a two percent biased here, is that I'm introducing you
to so many people of color who are in these spaces.
(21:05):
So you're not just going to learn from me, You're
going to learn from people across the spectrum, folks who
are in the queer community, the black community, the Asian community.
There's so many of us who are building wealth in
different ways, and that's one amazing resource that I would
recommend for you. Also, books, right you can go to
your local library and get a couple of personal finance books.
Some of my favorites right now are for beginners, especially
(21:26):
are books like I Will Teach You to Be Rich
by Ramit Seti, or Get Good with Money by Tiffany Alice.
I'm coming out with a book for latinas in personal
Finance that's coming out in twenty twenty four, and I'm
super excited about that because it's going to be again
like a comprehensive guide for beginners, intermediate folks, and advanced
people who want to learn about finances in a way
that's culturally relevant and relatable. So for me, I'm like,
(21:49):
you know what, if you like YouTube, if you like TikTok,
if you like reading books, if you like reading listening
to podcasts, find the medium and find the person that's
going to get you excited about learning about this so
that you can then start to make informed decisions because
you've laid the foundation of the education, which is the
most important part, one hundred percent.
Speaker 2 (22:08):
I'm a big fan of audible and audiobooks, and I've
downloaded some audiobooks and it's just like a snooze fest
to some of them. It's like, Hi, I'm gonna teach you,
and it's like a male voice how to and it's like, no,
I can't, Like I can't.
Speaker 1 (22:23):
I agree, So.
Speaker 2 (22:25):
Please make yours also an audible audio book. I think
a lot of us are now listening to books through
Oh for sure, that's definitely don't happen right while we're
on our cars, while we're working out, et cetera. So
talk to us about now, like what does your life
look like now? What are the exciting things? We already
know you're writing a book, which is amazing, but what
other exciting things are happening with you? And at what
(22:47):
stage of your journey are you at right now?
Speaker 1 (22:51):
You know, after so many years of like hustling and
building the foundation of this business, and you know, burning
the midnight oil and balancing the core job and the
side hustle. I feel like now I'm finally starting to
really enjoy the fruits of my labor and really getting
intentional with how I scale the business to the next level.
I think there's a lot of pressure, especially for new entrepreneurs,
(23:13):
to like do the most, do all the things, make
all the money, and that's at the sacrifice of your health,
of your mental health, of your wellness. And I did
that for so many years that now I'm like anti work,
I'm anti hustle, I'm like, let me enjoy how far
I've come and not succumb to the pressure of always
having to do more to continue to outdo myself. And
(23:36):
so it's been a lot of like in a reflection
on when is enough enough. So I would definitely say
at this point I'm in a personal development focused phase
of my life where I'm really getting intentional about enjoying
the freedom that I've built.
Speaker 2 (23:52):
Amazing and what do you do with that freedom? Do
you just like meditate, do you work out? Do you
just chill with you know, watching Netflix? Like what is that?
What is the chill moment? Like for you, the.
Speaker 1 (24:02):
Chill moment has involved getting back into my physical fitness,
So working with a personal trainer to really prioritize my
physical health traveling, but not to show off on the GRAM,
Like I just want to travel because nobody needs me,
nobody is asking for me. I don't need to do anything.
It's like just disconnection, pure disconnection. And spending so much
(24:25):
more time with my family. You know, my parents are
getting older, and I realize what a privilege it is
to still have them here, and so doing things that
allow us to spend more time together. I took my
mom recently on a mother daughter trip to Paris. We
had never traveled together, and so like doing things like
that and really enjoying the fruits of my labor in
that way are my priority Number one.
Speaker 2 (24:47):
Amazing what advice do you give Latinas that are not
where at the stage you're at, which is an amazing,
beautiful stage of just kind of relaxing and like you said,
reassessing your priorities and doing those having those special moments
with family. You know, maybe they're at the stage where
(25:08):
they're still they still feel they do need a hustle
to build you know, their blog or build their business
or et cetera, and maybe don't have the luxury right
now to feel like they can relax and enjoy. But
maybe there's space for that in the hustle. I don't
know kind of walk us through how Latinas in that
stage should approach life.
Speaker 1 (25:28):
Yeah, you know, I think there's always a season for
the hustle, and it's an inevitable part of us building
the life that we want. Right when we're starting from
the bottom, when we're starting from zero, we're going to
have to create what doesn't exist. And so I don't
want anybody to think, like if right now is a
time where you are really just making things happen, you're grinding,
(25:49):
like that is part of this process. But what I
do want you to do is not get so caught
up in like the checkbox the checklist of life, that
you're not stopping to celebrate those wins. So, whether that
is you paying off this credit card that's been haunting
you for years and you finally got rid of it,
or you made your first hundred dollars with your side hustle,
(26:11):
or you were the first to graduate from college, Like,
take a moment to really reflect on how powerful it
is these little steps that you're taking that will basically
exponentially grow, just like the stock market. Right, when you
are continuing to take one step at a time towards
your goals, you will continue to see more and more progress.
(26:32):
But you got to celebrate the wins along the way.
So whether that's taking yourself, you know, to the spa
or getting your nails done, or going to have a
nice dinner, like, celebrate along the way and that really
helps you stay motivated for the long term stuff.
Speaker 2 (26:45):
And here's a kind of like a big picture idea
of how should people how should Latinas maybe in particular,
think about money.
Speaker 1 (26:53):
Yeah, I think we need to be okay with the
idea that being wealthy is not a bad thing. Right
For a lot of us, culturally, we're programmed to somehow
associate wealth with greed or this idea that rich people
are bad people and that wanting wealth makes you not
a good person. And I like to tell people, you know,
we want to serve. I think as latin As, we
(27:14):
are so eager to nurture and care for and we
see our mothers and grandmother's sacrifice, but they were doing
it with nothing to spare. And I promise you can
have so much more impact when you are pouring from
an overflowing cup. So it's the idea of the oxygen mask.
Right when you are good, when you know that your
family's good, that your accounts are you know your emergency
(27:36):
fund is fully funded, you have your retirement set aside,
you have money to help mommy and Poppy, like, you
can really do great things in the world. And so
this idea that money makes you a bad person, it's garbage.
Money helps you become the type of person that you want.
And there's people who are terrible human beings who have
a lot of money, and there's people who are terrible
human beings with no money. So it's just a Money's
(27:59):
a tool, right, It's something that can amplify your life.
It's something that can elevate your life, but it can
also make you a prisoner. But the beautiful part is
that you get to decide what type of relationship you
want with money. And it all starts with your mindset,
working on unlearning those negative beliefs that maybe you grew
up with, you know, in an environment of scarcity, unlearning
(28:21):
what it is to be kajaita, learning how to advocate
for yourself, learning for how how to ask for what
you need how to advocate for yourself. Those are skills
that are going to serve you not only when it
comes to building wealth, but just building the life that
you want.
Speaker 2 (28:34):
Definitely. And we know that there's a lot of money
out there, a lot. There's billions and billions and billions
and billions of dollars out there for the taking, and
we also need a piece of that pie, and we
should we have the right to seek that piece of
the pie. Nothing wrong with that. I want to ask
you what was your big splurge spend once you started
(28:58):
to get your passive income? Ello? And was it a purse?
Speaker 6 (29:04):
Was it a trip?
Speaker 2 (29:05):
Was it a car? What was it?
Speaker 6 (29:07):
Yeah?
Speaker 2 (29:07):
I'm hella basics.
Speaker 1 (29:08):
So I said, you know what, I'm gonna buy my
first like designer bag ever. And so instead of just
going to the mall, I said, I'm going to do it,
but I'm going to do it in the place that
I've always wanted to go. So I went to Paris,
never been. I went did the whole tourist thing, the
Eiffel Tower, all that stuff, and I went to the
Louisvaston store and I bought my Louisviton purse in Paris.
(29:29):
So now every time I use it, not only do
I get to celebrate becoming debt free, but it takes
me back to this amazing place that I love to
be in. And so you know, I'm like, buy the
expensive purse, but buy it in the place that you've
always dreamed of visiting. It makes it so much more
memorable in my pity, right.
Speaker 2 (29:47):
Like it's it's ceremonial, all this right amazing, It's it's funny.
It's like a lot of people are like, I'm gonna
get married in Paris. You're like, I'm gonna.
Speaker 1 (29:56):
Buy my Louis Vuitton in Paris, and it's actually a
better deal because you save on taxis.
Speaker 2 (30:02):
Exactly. Okay, So now that we're going to start wrapping
it up, but before I always ask my guests, what
is something you're reading, listening to, or using that you
love and want to recommend?
Speaker 1 (30:15):
Okay, So right now I'm reading a book called Pay
Up The Future of Women and Work by Rushma Saujani,
and she is an incredible entrepreneur activist for women, and
her message in this book is really, we need to
stop being afraid of asking for what we need, whether
that is in our personal lives, in our relationships, in
(30:36):
the corporate setting, in our businesses. It's time for us
to be unapologetic about how we show up in the world,
ask for what we need, because it's going to allow
us to elevate to a place where we're not living
in the struggle and the sacrifice. We're living in abundance
and we're able to really do better in the world
because of it.
Speaker 2 (30:54):
Perfect And what was that title again?
Speaker 1 (30:56):
It's called pay Up the Future of Women and Work.
Speaker 2 (30:59):
Because I'm about to order it, right, You have no
idea how many audible books I have in my audible account.
It's amazing. But I like to That's like you said,
if you want to learn about something, you have to
inform yourself, educate yourself, listen to podcasts, buy books, read books,
et cetera. Okay, and the name of the show is
(31:22):
latinas take the lead. How are you taking the lead
in your life?
Speaker 1 (31:26):
I'm no longer afraid of doing this scary things. Doing
the safe thing will have you living a small life.
And so as I've continue to do things that terrify me,
like public speaking, like starting a podcast, like showing up
on camera, like putting my voice out there. I've been
able to rediscover what was inside of me and what
(31:48):
I was hiding for so long, and so I want
to encourage you. If you feel called for something greater,
take the lead.
Speaker 2 (31:56):
Can't wait to till your book comes out. And it's like,
we have to wait almost two years to come out.
That's how long it takes to write a book.
Speaker 1 (32:04):
Absolutely, this process is archaic.
Speaker 2 (32:07):
Wow, all right, Janise Amware, can people find you?
Speaker 1 (32:10):
You can find me at yokyto dnetopodcast dot com. I'm
all over social media from TikTok to YouTube and everywhere
in between. And you can tune into the yokyto denetto
podcast wherever you're listening to this one awesome.
Speaker 2 (32:23):
Anything else you'd like to add before we say goodbye?
Speaker 1 (32:26):
No, I think that's it. I mean, thank you for
the time. I hope that this conversation inspires you to
become full that osa with your THENTO.
Speaker 2 (32:34):
Yes, then let's not be scared of that word. All right, Well,
thank you so much again, thank you, thank you so
much for listening. I hope you learned something today. I
know I did. Please subscribe and give us a review,
Tell your friends and quo madus about our podcast and
(32:55):
hope you join us next week. Latinas Take the Lead
is executive produced by Hodston Reinoso Media Group, LLC and
hosted by me Naive reino So. Production Assistant is Ana
Sofia Monson. Latinas Take the Lead is a production of
the Seneca Women Podcast Network and iHeartRadio. For more podcasts
from iHeartRadio, check out the iHeartRadio app, Apple Podcasts, or
(33:18):
wherever you listen to your favorite shows. Asta la Proxima
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