May 30, 2023 • 26 mins
In PART 2 of our interview with Linda Garcia, the founder of In Luz We Trust and author of “Wealth Warrior,” we dig a bit deeper into money wounds and how they hold us back from investing in ourselves.
Did you know only 0.5% of stocks are owned by Latinos? We gotta fix this, and if you haven't listened to part one, I strongly encourage you to do so right now and then come back for this episode. In part one, we talked about the very first stocks you purchased and why, and we went over some small steps to take the first step in your investment journey.
Linda Garcia, is the founder of In Luz We Trust and author of “Wealth Warrior.” From being a single mother at a young age struggling to pay bills to becoming a business owner and having a six- figure investment, Linda has made it her life’s mission to educate other Latinas on financial literacy. After working in the TV and Entertainment Industry for 17 years, Linda decided to pivot her life after she discovered the secret to obtaining wealth: invest big and take big risks. And just like that, her Patreon, In Luz We Trust™, was created in order to teach the Latinx community about the stock market, how to invest, and how to conquer money wounds. Linda recently launched her new book, “Wealth Warrior,” which is a guide for BIPOC communities to understand and excel in the Stock Market.
DISCLAIMER: All information in this podcast and associated entities is for general information purposes only. I am not a financial adviser, the content presented in this episode is not intended to be a substitute for professional financial advice, nor should it be interpreted as such. We strongly recommend consulting with a qualified financial advisor before making any financial decisions. any reliance you place on the information provided is at your own risk, and we shall not be liable for any loss or damage, including but not limited to financial loss, indirect or consequential loss, or any loss arising from the use of this information.you should carefully consider your own financial situation, objectives, risk tolerance, and seek professional advice before making any investment decisions
You can find her website on InLuzWeTrust.com
Follow her on Instagram at @inluzwetrust
Naibe Reynoso is the Host and Executive Producer of Latinas Take the Lead.
Production Assistant is Anna Sophia Monzon
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:07):
And so I went into product extremely intimidated. And even
though I was creating all of this money and generating
all of this cash into the business, there was still
a big part of me that felt like I didn't
deserve to be in that store. And I took a
(00:28):
moment and I said, no, I deserve to be here,
and one day, if I want to buy all the
products on the shelf, I will.
Speaker 2 (00:38):
Welcome to latinas take the lead. This is part two
of our conversation with Linda Garcia, entrepreneur, financial educator and
the author of Wealth Warrior, Eight Steps for Communities of
Color to Conquer the Stock Market, where Garcia acknowledges the
hurdles communities of color face from a scarcity mindset to
a lack of generational wealth and financial literacy, and provides
(01:01):
readers with the tools to get to the root of
our money wounds. Did you know only zero point five
percent of stocks are owned by latinos.
Speaker 3 (01:10):
We got to fix this. And if you haven't listened.
Speaker 2 (01:13):
To part one, I strongly encourage you to do so
right now and then come back for this episode. In
part one, we talked about the very first stocks you
purchased and why and we went over some small steps
to take the first step in your investment journey. In
this second part, we get a bit more personal, both
about her financial life and her personal life, and we
(01:34):
tackle some of those money wounds Linda addresses in her book.
So before we start with the interview, I need to
say a disclaimer. I am not a financial advisor. The
content presented in this episode is not intended to be
a substitute for professional financial advice, nor should it be
interpreted as such. We strongly recommend consulting with the qualified
(01:56):
financial advisor before making any financial disc decisions. Any reliance
you place on the information provided is that your own risk,
and we shall not be liable for any loss or damage,
including but not limited to financial loss in direct or
consequential loss, or any loss arising from the use of
this information. You should carefully consider your own financial situation objectives,
(02:20):
risk tolerance, and seek professional advice before making any investment decisions.
Understood and thendido, Okay, let's go. And I know that
you've been very transparent with your money and you know
all of that. So you're a millionaire, correct, You're a
(02:41):
bona fid millionaire.
Speaker 1 (02:43):
So we have made we have made a million in
revenue in my business since this, since we started and
lose we trust. So yes, we've made a million in
my business. And then my investments have grown. I started
(03:03):
with just two hundred dollars a month, and I invested
for two months, and I actually I invested for a
solid three years, and then I just held in the
same way like you held your investments and you just
bought the two shares. I just held for several years.
(03:23):
After that, those investments ended up turning into half a
million dollars to five hundred thousand dollars. So yeah, And
did you have someone help you choose? I know that
you bought Netflix stocks in the beginning, but for all
the other stocks, did you have someone help you?
Speaker 2 (03:41):
Or if someone's listening and confused as to what to buy, like,
what do you recommend? What resources are there out there
to help you decide what stocks to buy?
Speaker 1 (03:52):
Yeah? I highly highly recommend that you read Wealth Warrior.
It will absolutely lay out the space for you to
understand what to buy and how to start right, not
to be too aggressive, but be cautious of your emotions,
and also understand how to make fundamental decisions based on
(04:13):
the business so I talk about that as a basic
level in the book. For me personally, this isn't something
that I advise in the book because I want to
empower us to be able to make these decisions on
our own and then allow the market to teach us
what we feel comfortable investing in. If we want to
be riskier, if we want to be less like risk averse.
(04:36):
It just depends on our personality and the market itself
will teach you that. Because I understand disruption from the
space of being an investor in Netflix, for me, it
is extremely important to lean into that to continue that
type of that level of investment. I do look for
(04:57):
companies that are disrupting the future and changing the way
we live, the same way that Netflix took out Blockbuster
and then challenged movie theaters and challenged linear television. I
try to stay in that same sort of space and
sector I like to be. You know, I like to
(05:18):
invest in technology. But that's just me personally. It's not
financial advice. Everyone is comfortable making their own types of investments,
which is what we encourage in the book and provide
guidance for how to find out what that looks like
for you.
Speaker 2 (05:32):
Perfect and I've heard somewhere that women are better investors
in the stock market than men, contrary to popular belief.
Speaker 1 (05:40):
Do you agree with that?
Speaker 2 (05:41):
And of so, why are women better investors in the
stock market?
Speaker 1 (05:45):
Absolutely? So, there was a recent study that came out
that proved that women are better investors than men. This
is women that are what is called retail investors or
retail investors. Is someone like myself that I don't work
for a big corporation and I don't invest someone else's money.
They are much far better investors than men. And I
(06:10):
have a theory on this myself. I believe that it
is because we have a really strong intuitive voice and
we've learned to honor that voice. And even when you
hear from men investors and they're asked like, well, what
made you initially choose that, and they'll say, oh, it's
a gut decision, you know, they say gut decision. But
(06:30):
I believe it's because we lean into our intuitive voice.
And so I think what makes this really important this
like knowledge is trusting that we do have intuitive guidance,
But in addition to the intuitive guidance, we also have
the capacity of intelligence to follow up our intuitive knowledge
(06:51):
with research and understanding, because our intuition can't keep us
from losing our shirt, you know what I mean, Like,
our intuition can't keep us safe solely because we have
a logical, more primitive brain that perceives danger and wants
to make rash decisions. But we can follow up our
(07:12):
intuitive nudges with research and development. And I think that
that makes for a much better investor. So I do
trust my intuition when I'm making decisions, but I always
do follow it up with research. And I had a
really clear lesson for me during the process when I
wanted to make a really important investment and it was
(07:33):
based solely on intuition. And I looked over to my
partner and I told him I'm about to invest one
thousand dollars into this company.
Speaker 3 (07:42):
And he was like, you can't do that.
Speaker 1 (07:44):
The CEO is an idiot and just all these things.
And I, instead of listening to my intuition and doing research,
I allowed for him to sway me to his beliefs
and his money wounds and his perspective. And I missed
out on a lot of money. Calculated it for him once.
Oh wow, And he's like, don't ever do that. Again,
(08:05):
don't ever trust me.
Speaker 3 (08:07):
The same thing happened to me too.
Speaker 2 (08:10):
I was about to invest in a tech company and
my husband told me, oh, don't because they're going to
split or this and that, and I'm like, okay, fine,
and then I'm like, man, if I would have invested yesterday,
then this would have happened.
Speaker 3 (08:25):
So you goy, you owe me, You owe me. You
have to take a dinner now.
Speaker 1 (08:30):
For the rest of your life every single night.
Speaker 2 (08:36):
Can you explain what is the bull market and bear market?
Speaker 3 (08:39):
I am embarrassed to say that.
Speaker 2 (08:41):
I hear that all the time and I've never bothered
to like figure out what that means. What is a
bull market and a bear market? And how do we
use that when we're investing?
Speaker 1 (08:51):
Absolutely, so the bull market and bear market is used
to highlight I want to say, two different teams. So
think about two different teams. They're the only two teams
that are accessible in the stock market. And it's split
into two different different teams. So the bull, the team
of the bulls. It replicates its energy. It's a bull
(09:13):
with the horns and it'll charge at you. It's an
aggressive animal. That is a bull is someone that believes
that the stock market is going to go up. So
the think of the energy of the bull and it'll
run up. Where the bear when it attacks you, it
stands up and it makes you cower if you're being attacked,
(09:36):
and you shrink and you come down. So when we
are in a bull market, a market is green and
it's going up. And when we are in a bear market,
the market is negative, it is down, and it is red.
And so what's really great about the type of market
that we are in right now, which we are in
(09:58):
a bear market. And how we determine this is if
the stock market goes up by twenty percent, then we
are officially in a bull market. We are in a
positive treading market. And if we are twenty percent negative
going down, then we are officially in a bear market.
So we have been in a bear market for over
(10:19):
a year. And while that might feel scary, what you
need to know about the bear market is that it
is twenty percent discounted, right, So it's twenty percent down.
That means it's on a discount, and so that's that's
when you want to buy.
Speaker 2 (10:34):
That's why we women love and are good at the
stock market because we love sales. It's like yes, Bear
Market Ding Ding Ding, everything's on sale.
Speaker 1 (10:44):
Let's go show up exactly exactly. Yes, we understand that
concept really clear.
Speaker 3 (10:52):
Now, I know. Now, I know.
Speaker 2 (10:55):
So I'm curious what was your first big purchase? Because
I do know a little bit more about your backstory
that you came from very humble beginnings, some of your stories,
and I hope you can share, you know, one of
your childhood experiences. But going from that to here where
now you have access to capital, et cetera. I want
(11:16):
to know first what was your first big kind of
luxury purchase, and then after that if you can kind
of set the tone of to what was your childhood
like so we can really see that anything is possible.
Speaker 1 (11:28):
Gonganas, Yes, absolutely so, I'll I will touch on the
luxury purchase, but I want to make sure I share
what was my big purchase, which to some people this
big purchase may be luxury. It's really important for me
to explain that I was running a business in twenty
(11:48):
twenty seventeen and twenty eighteen and twenty nineteen, and in
twenty nineteen my business had profited. I had made in
and around I think it was something like fifteen to
seven ten thousand dollars. One of those two numbers, and
then the second when I founded in Lose We Trust,
the market was incredible. I was making a lot of
(12:10):
money because it was easy for people to see that
the market is profitable, so it was easy for them
to want to learn about the stock market. I was
ready to purchase a house because I had the liquidity,
I had the money for it in the stocks, and
it was but because I had only made very little
(12:31):
the year before, we had only qualified as a family
with more so with what my husband had made for
one hundred and fifty thousand dollars loan, So that really
tied us to a specific type of house. You know,
what you can buy for one hundred and fifty thousand,
which in Texas it's not that detrimental versus what that
(12:56):
can buy in California. But I felt so empowered that
I was able to pull one hundred and twenty thousand
dollars from my stocks to change to change our personal
situation that a bank was not going to determine where
I was going to live. That I was able to
(13:17):
put an additional one hundred and twenty thousand dollars, which,
by the way, those one hundred and twenty thousand dollars
were free in clear profits. They were never amounts of
money that I put into the market myself. It was
all profits that I was pulling out, which was also
a hard decision. Even when your money starts to grow,
(13:40):
you have different challenging decisions to make, where I was like,
I don't know if I want to pull it out
of the stock market because I know the potential it's
going to grow more. But I set an intention when
I started investing in the stock market that one day
this money would be profitable enough to buy me a house.
So I had to follow through with my intention and
pull that money out. And I was able to put
(14:00):
money towards a house where I wasn't limited by the bank.
So that was my first big decision where I spent
the most money, but it was more about the freedom
that I received in that moment, and so that's really
what I want to share. And then after I bought
the house, I was like, Okay, I bought the house,
so I have a house. I'm going to buy a.
Speaker 2 (14:24):
You're listening to Latinas take the lead time for a
quick break. Don't go away, We'll be right back.
Speaker 1 (14:35):
And then after I bought the house, I was like, Okay,
I bought the house, so I have a house. I'm
going to buy a purse. And so I had never
had a luxury purse prior to that before, and I
made a decision, an important decision, to buy a Prada purse.
(14:57):
And I want to share with you the reason for
wanting to buy the product purse. There was this woman,
her name was Linda. She's a very big pr woman
in Los Angeles and she's a Latina and her name
is Linda Guerrero. And the women in the office didn't
really like her. And I loved her because she knew
(15:19):
what she wanted and she asserted herself and she asserted herself.
She's a publicist, she knew what was best for the movie,
and she just she had so much power when she
walked into the room, and I was young and I
was watching her, and I was like, I want to
be like that, Linda, Like that's how I want to be.
And I remember she would walk into our conference rooms,
(15:42):
even though they were full and sometimes not enough people
had room to sit, and she would pull out a
chair and put her product purse on a chair, and
I just loved the audacity and the confidence and how
unapologetic she was about her money and the way she
(16:03):
dressed and what she had built for herself. I had
never seen a Latina like that ever. And she was intelligent,
you know, she spoke and she was direct, and so
I'm gonna cry. She just inspired me. I never saw that,
and so I went into Prada extremely intimidated. And even
(16:28):
though I was creating all of this money and generating
all of this cash into the business, there was still
a big part of me that felt like I didn't
deserve to be in that store. And I took a
moment and I said, no, I deserve to be here.
And one day, if I want to buy all the
prods on the shelf, I will. And it's okay. There's
(16:50):
nothing wrong with having this type of experience and experience
luxury in the way that I was experiencing it in
that moment, and I proudly purchased my product purse and
I had such an emotional, spiritual, almost experience of providing
something for myself that was special to me, that meant
(17:13):
something to me, that was you know, it was a milestone,
and it represented a milestone in my life. So that
is coming from a little girl that had two outfits
during preschool. Both of the outfits were hand me downs,
so they were really ugly. One of them was a
(17:35):
boy outfit and it was I did not like it.
Speaker 3 (17:38):
It was like.
Speaker 1 (17:38):
Blue khakis and a red lacrosse shirt that was donated
to my mom from one of the houses she cleaned.
And we were so poor that I didn't even have
enough underwear to sustain myself, like through the week. And
so sometimes my mom, like I mentioned, she was working
(17:59):
the five day guy cleaning houses, and she didn't have
enough time every day to wash my underwear by hand,
so she would just flip them over. Yeah, and.
Speaker 4 (18:12):
You know, I cry because of the work that it
took to get to where I am today, not because
I necessarily feel sorry for myself and the experience, because
I do take pride in my parents and the hard
work coming to this country and having their own personal
(18:35):
dreams and doing.
Speaker 1 (18:36):
Their absolute very best that they could. I cry because
I think it's a shared journey, and a lot of
the times we get stuck in that journey, and it
keeps us from propelling forward, from expanding and having more.
And so yeah, that is my luxury purchase.
Speaker 2 (18:57):
I love that story and it's I think when our
childhoods were painful for one reason or another, it's so
amazing to be able to parent our inner child and
kind of go back right and go and like you're
gonna be okay, You're gonna make it, You're gonna do
incredible things, and to just like look back at that
little girl and give her, give her a hug from afar,
(19:21):
you know, an emotional hug. So I think that's amazing
what you've done and the impact that you're going to
do to our community, to so many women that are
scared to make that first step.
Speaker 3 (19:33):
You're going to give them.
Speaker 2 (19:34):
The warrior the warrior power that we need to create
generational wealth so our communities in the future don't have
to go through some of the hardships that we went through, right,
because we all deserve to have joy and opportunity equally so,
and to me, money represents joy and opportunity. That's the
(19:55):
paradigm that I shifted. That's all it means to me,
joy and opportunity. And the name of the show is
Latinas take the lead.
Speaker 3 (20:02):
So how are you taking the lead?
Speaker 1 (20:05):
I feel like I'm taking the lead by trusting my
intuitive voice and using intuitive guidance to really propel me
into spaces that my logical brain might be fearful of.
But I'm allowing for my higher self, my more conscious self,
to lead me and guide me into these unknown spaces.
Speaker 2 (20:30):
No, I love it because you're merging like finances for
so long, and money has been looked at so logically, right,
But I think maybe that's why it's been hard to
understand at times, because if you're not into maths or
any kind of like numbers, you don't connect with it.
But when you look at it more intuitively, then I
(20:53):
think it's more of a natural thing to explore, right,
and a natural thing to understand, and as opposed to
just looking at it from a purely logical perspective. And
I totally agree with you, like I always use my
intuition for everything as well, even with money, with whatever.
Speaker 3 (21:14):
You know, if I didn't feel.
Speaker 2 (21:15):
Compelled to clean my desk and use my intuition, Okay,
there's this piece of paper here that says I have
five hundred dollars. There's a phone, a one eight hundred
phone number I should probably call. That was my intuition
telling me, Hey, Naive, Hey, there's something here, right, And
it paid off, like I said, with the fifteen thousand
dollars from one phone.
Speaker 3 (21:37):
Call over time.
Speaker 2 (21:39):
What is something that you're reading, listening to, or doing
that you're completely obsessed with that you want to recommend?
Speaker 1 (21:46):
You know, I knew this question was coming and I
was I was sitting with it, and I thought to myself,
how self indulgent is it that I'm just obsessed with
my own work? And I thought, well, maybe I can
come up with something, And I'm like, no, I need
to just be honest and own it that I'm just
(22:07):
I really like, I live it all day. I create news,
and I create all kinds of you know, information that's
coming out of myself as I study the stock market.
I will always be a student of the stock market.
I don't think we ever master it. But I'm really
just so determined and focus on educating as many women
(22:31):
as possible on the stock market. So I'm going to
say I'm obsessed with my own book, Wealth Warrior.
Speaker 3 (22:40):
And where is the book available?
Speaker 1 (22:42):
You can get the book at Barnes and Noble at
your local bookstore. On Amazon, you can get the audio
version on Audible or get the downloadable version on Kindle.
Speaker 3 (22:54):
All right, thank you so much, Linda.
Speaker 2 (22:57):
Is there anything else we want to add that maybe
we didn't touch upon anything else.
Speaker 3 (23:01):
You want to promote anything?
Speaker 1 (23:03):
Well, I just want to say thank you so much
for opening up your platform to me and sharing these
types of conversations. I think we definitely need to normalize them.
I'm obsessed with your story. I'm going to have to
like share that because I think it's it's a true testament.
And just thank you for sharing your experience, because I
know that so many women shy away from sharing those
(23:25):
types of experiences that they have investments in out of
all kinds of reasons. But I just want to let
you know that I appreciate it, and I appreciate you
opening up your platform to me as well.
Speaker 2 (23:35):
Thank you, thank you, thank you, thank you, thank you.
And the awesome thing about you is that if anyone's
listening and they want to learn, I believe you have
courses and all of that.
Speaker 3 (23:46):
Where can they find them?
Speaker 2 (23:48):
Yes?
Speaker 1 (23:48):
Absolutely so. We have a website called in loose we
Trust luz and Spanish dot com, and then we also
have an Instagram account at in loosewitch te Trust, where
we share stock market news, and then my personal instagram
is Loose Warrior and you can find information on the
link in my bio for courses or different programs that
(24:12):
we have running. We currently have one coming up that
is helping to change your abundance mindset to be more
prosperous in thinking. And so it's a it's a forty
day program that's kicking off June first, and it's always
a hit. It's a community favorite every time we do
the Prosperity Plan awesome.
Speaker 2 (24:34):
And I love the name of in loose we Trust.
Is that a play on in God we trust from
the Dollar Bill?
Speaker 1 (24:41):
Yes?
Speaker 3 (24:42):
Yes.
Speaker 1 (24:44):
The idea behind that is trusting on your in or
loose the light within, trusting on your which can also
be translated as God, but not something that's outwardly and
without you, but more so within.
Speaker 2 (25:00):
Right, It's like the instinct that we were talking about, right, yep, Well,
thank you again.
Speaker 3 (25:05):
I was gonna call you loose again.
Speaker 2 (25:07):
Thank you again Linda for this, for sharing this message,
and I can't wait to see what else awaits you.
Speaker 3 (25:17):
I mean, this is just the beginning, right, Thank you.
Speaker 1 (25:20):
I appreciate that.
Speaker 2 (25:21):
Yes, thank you, thank you so much for listening. I
hope you learned something today.
Speaker 3 (25:29):
I know I did.
Speaker 2 (25:31):
Please subscribe and give us a review. Tell your friends
and go mades about our podcast, and hope you.
Speaker 3 (25:37):
Join us next week. Latinus Take the.
Speaker 2 (25:40):
Lead is executive produced by Hodsten Reinoso Media Group, LLC
and hosted by me Naive reino So. Production Assistant is
Ana Sofia Monson. Latinus Take the Lead is a production
of the Seneca Women Podcast Network and iHeartRadio. For more
podcasts from iHeartRadio, check out the iHeartRadio app podcasts, or wherever.
Speaker 3 (26:00):
You listen to your favorite shows.
Speaker 2 (26:03):
Asta Approxima Again, we strongly recommend consulting with the qualified
financial advisor before making any financial decisions. Any reliance you
placed on the information provided is at your own risk,
and we shall not be liable for any loss or damage,
including but not limited to financial loss, indirect or consequential loss,
or any loss arising from the use of this information.
Speaker 3 (26:24):
You should carefully consider your
Speaker 2 (26:26):
Own financial situation objectives, risk tolerance, and seek professional advice
before making any investment decisions.
And so I went into product extremely intimidated. And even
though I was creating all of this money and generating
all of this cash into the business, there was still
a big part of me that felt like I didn't
deserve to be in that store. And I took a
(00:28):
moment and I said, no, I deserve to be here,
and one day, if I want to buy all the
products on the shelf, I will.
Speaker 2 (00:38):
Welcome to latinas take the lead. This is part two
of our conversation with Linda Garcia, entrepreneur, financial educator and
the author of Wealth Warrior, Eight Steps for Communities of
Color to Conquer the Stock Market, where Garcia acknowledges the
hurdles communities of color face from a scarcity mindset to
a lack of generational wealth and financial literacy, and provides
(01:01):
readers with the tools to get to the root of
our money wounds. Did you know only zero point five
percent of stocks are owned by latinos.
Speaker 3 (01:10):
We got to fix this. And if you haven't listened.
Speaker 2 (01:13):
To part one, I strongly encourage you to do so
right now and then come back for this episode. In
part one, we talked about the very first stocks you
purchased and why and we went over some small steps
to take the first step in your investment journey. In
this second part, we get a bit more personal, both
about her financial life and her personal life, and we
(01:34):
tackle some of those money wounds Linda addresses in her book.
So before we start with the interview, I need to
say a disclaimer. I am not a financial advisor. The
content presented in this episode is not intended to be
a substitute for professional financial advice, nor should it be
interpreted as such. We strongly recommend consulting with the qualified
(01:56):
financial advisor before making any financial disc decisions. Any reliance
you place on the information provided is that your own risk,
and we shall not be liable for any loss or damage,
including but not limited to financial loss in direct or
consequential loss, or any loss arising from the use of
this information. You should carefully consider your own financial situation objectives,
(02:20):
risk tolerance, and seek professional advice before making any investment decisions.
Understood and thendido, Okay, let's go. And I know that
you've been very transparent with your money and you know
all of that. So you're a millionaire, correct, You're a
(02:41):
bona fid millionaire.
Speaker 1 (02:43):
So we have made we have made a million in
revenue in my business since this, since we started and
lose we trust. So yes, we've made a million in
my business. And then my investments have grown. I started
(03:03):
with just two hundred dollars a month, and I invested
for two months, and I actually I invested for a
solid three years, and then I just held in the
same way like you held your investments and you just
bought the two shares. I just held for several years.
(03:23):
After that, those investments ended up turning into half a
million dollars to five hundred thousand dollars. So yeah, And
did you have someone help you choose? I know that
you bought Netflix stocks in the beginning, but for all
the other stocks, did you have someone help you?
Speaker 2 (03:41):
Or if someone's listening and confused as to what to buy, like,
what do you recommend? What resources are there out there
to help you decide what stocks to buy?
Speaker 1 (03:52):
Yeah? I highly highly recommend that you read Wealth Warrior.
It will absolutely lay out the space for you to
understand what to buy and how to start right, not
to be too aggressive, but be cautious of your emotions,
and also understand how to make fundamental decisions based on
(04:13):
the business so I talk about that as a basic
level in the book. For me personally, this isn't something
that I advise in the book because I want to
empower us to be able to make these decisions on
our own and then allow the market to teach us
what we feel comfortable investing in. If we want to
be riskier, if we want to be less like risk averse.
(04:36):
It just depends on our personality and the market itself
will teach you that. Because I understand disruption from the
space of being an investor in Netflix, for me, it
is extremely important to lean into that to continue that
type of that level of investment. I do look for
(04:57):
companies that are disrupting the future and changing the way
we live, the same way that Netflix took out Blockbuster
and then challenged movie theaters and challenged linear television. I
try to stay in that same sort of space and
sector I like to be. You know, I like to
(05:18):
invest in technology. But that's just me personally. It's not
financial advice. Everyone is comfortable making their own types of investments,
which is what we encourage in the book and provide
guidance for how to find out what that looks like
for you.
Speaker 2 (05:32):
Perfect and I've heard somewhere that women are better investors
in the stock market than men, contrary to popular belief.
Speaker 1 (05:40):
Do you agree with that?
Speaker 2 (05:41):
And of so, why are women better investors in the
stock market?
Speaker 1 (05:45):
Absolutely? So, there was a recent study that came out
that proved that women are better investors than men. This
is women that are what is called retail investors or
retail investors. Is someone like myself that I don't work
for a big corporation and I don't invest someone else's money.
They are much far better investors than men. And I
(06:10):
have a theory on this myself. I believe that it
is because we have a really strong intuitive voice and
we've learned to honor that voice. And even when you
hear from men investors and they're asked like, well, what
made you initially choose that, and they'll say, oh, it's
a gut decision, you know, they say gut decision. But
(06:30):
I believe it's because we lean into our intuitive voice.
And so I think what makes this really important this
like knowledge is trusting that we do have intuitive guidance,
But in addition to the intuitive guidance, we also have
the capacity of intelligence to follow up our intuitive knowledge
(06:51):
with research and understanding, because our intuition can't keep us
from losing our shirt, you know what I mean, Like,
our intuition can't keep us safe solely because we have
a logical, more primitive brain that perceives danger and wants
to make rash decisions. But we can follow up our
(07:12):
intuitive nudges with research and development. And I think that
that makes for a much better investor. So I do
trust my intuition when I'm making decisions, but I always
do follow it up with research. And I had a
really clear lesson for me during the process when I
wanted to make a really important investment and it was
(07:33):
based solely on intuition. And I looked over to my
partner and I told him I'm about to invest one
thousand dollars into this company.
Speaker 3 (07:42):
And he was like, you can't do that.
Speaker 1 (07:44):
The CEO is an idiot and just all these things.
And I, instead of listening to my intuition and doing research,
I allowed for him to sway me to his beliefs
and his money wounds and his perspective. And I missed
out on a lot of money. Calculated it for him once.
Oh wow, And he's like, don't ever do that. Again,
(08:05):
don't ever trust me.
Speaker 3 (08:07):
The same thing happened to me too.
Speaker 2 (08:10):
I was about to invest in a tech company and
my husband told me, oh, don't because they're going to
split or this and that, and I'm like, okay, fine,
and then I'm like, man, if I would have invested yesterday,
then this would have happened.
Speaker 3 (08:25):
So you goy, you owe me, You owe me. You
have to take a dinner now.
Speaker 1 (08:30):
For the rest of your life every single night.
Speaker 2 (08:36):
Can you explain what is the bull market and bear market?
Speaker 3 (08:39):
I am embarrassed to say that.
Speaker 2 (08:41):
I hear that all the time and I've never bothered
to like figure out what that means. What is a
bull market and a bear market? And how do we
use that when we're investing?
Speaker 1 (08:51):
Absolutely, so the bull market and bear market is used
to highlight I want to say, two different teams. So
think about two different teams. They're the only two teams
that are accessible in the stock market. And it's split
into two different different teams. So the bull, the team
of the bulls. It replicates its energy. It's a bull
(09:13):
with the horns and it'll charge at you. It's an
aggressive animal. That is a bull is someone that believes
that the stock market is going to go up. So
the think of the energy of the bull and it'll
run up. Where the bear when it attacks you, it
stands up and it makes you cower if you're being attacked,
(09:36):
and you shrink and you come down. So when we
are in a bull market, a market is green and
it's going up. And when we are in a bear market,
the market is negative, it is down, and it is red.
And so what's really great about the type of market
that we are in right now, which we are in
(09:58):
a bear market. And how we determine this is if
the stock market goes up by twenty percent, then we
are officially in a bull market. We are in a
positive treading market. And if we are twenty percent negative
going down, then we are officially in a bear market.
So we have been in a bear market for over
(10:19):
a year. And while that might feel scary, what you
need to know about the bear market is that it
is twenty percent discounted, right, So it's twenty percent down.
That means it's on a discount, and so that's that's
when you want to buy.
Speaker 2 (10:34):
That's why we women love and are good at the
stock market because we love sales. It's like yes, Bear
Market Ding Ding Ding, everything's on sale.
Speaker 1 (10:44):
Let's go show up exactly exactly. Yes, we understand that
concept really clear.
Speaker 3 (10:52):
Now, I know. Now, I know.
Speaker 2 (10:55):
So I'm curious what was your first big purchase? Because
I do know a little bit more about your backstory
that you came from very humble beginnings, some of your stories,
and I hope you can share, you know, one of
your childhood experiences. But going from that to here where
now you have access to capital, et cetera. I want
(11:16):
to know first what was your first big kind of
luxury purchase, and then after that if you can kind
of set the tone of to what was your childhood
like so we can really see that anything is possible.
Speaker 1 (11:28):
Gonganas, Yes, absolutely so, I'll I will touch on the
luxury purchase, but I want to make sure I share
what was my big purchase, which to some people this
big purchase may be luxury. It's really important for me
to explain that I was running a business in twenty
(11:48):
twenty seventeen and twenty eighteen and twenty nineteen, and in
twenty nineteen my business had profited. I had made in
and around I think it was something like fifteen to
seven ten thousand dollars. One of those two numbers, and
then the second when I founded in Lose We Trust,
the market was incredible. I was making a lot of
(12:10):
money because it was easy for people to see that
the market is profitable, so it was easy for them
to want to learn about the stock market. I was
ready to purchase a house because I had the liquidity,
I had the money for it in the stocks, and
it was but because I had only made very little
(12:31):
the year before, we had only qualified as a family
with more so with what my husband had made for
one hundred and fifty thousand dollars loan, So that really
tied us to a specific type of house. You know,
what you can buy for one hundred and fifty thousand,
which in Texas it's not that detrimental versus what that
(12:56):
can buy in California. But I felt so empowered that
I was able to pull one hundred and twenty thousand
dollars from my stocks to change to change our personal
situation that a bank was not going to determine where
I was going to live. That I was able to
(13:17):
put an additional one hundred and twenty thousand dollars, which,
by the way, those one hundred and twenty thousand dollars
were free in clear profits. They were never amounts of
money that I put into the market myself. It was
all profits that I was pulling out, which was also
a hard decision. Even when your money starts to grow,
(13:40):
you have different challenging decisions to make, where I was like,
I don't know if I want to pull it out
of the stock market because I know the potential it's
going to grow more. But I set an intention when
I started investing in the stock market that one day
this money would be profitable enough to buy me a house.
So I had to follow through with my intention and
pull that money out. And I was able to put
(14:00):
money towards a house where I wasn't limited by the bank.
So that was my first big decision where I spent
the most money, but it was more about the freedom
that I received in that moment, and so that's really
what I want to share. And then after I bought
the house, I was like, Okay, I bought the house,
so I have a house. I'm going to buy a.
Speaker 2 (14:24):
You're listening to Latinas take the lead time for a
quick break. Don't go away, We'll be right back.
Speaker 1 (14:35):
And then after I bought the house, I was like, Okay,
I bought the house, so I have a house. I'm
going to buy a purse. And so I had never
had a luxury purse prior to that before, and I
made a decision, an important decision, to buy a Prada purse.
(14:57):
And I want to share with you the reason for
wanting to buy the product purse. There was this woman,
her name was Linda. She's a very big pr woman
in Los Angeles and she's a Latina and her name
is Linda Guerrero. And the women in the office didn't
really like her. And I loved her because she knew
(15:19):
what she wanted and she asserted herself and she asserted herself.
She's a publicist, she knew what was best for the movie,
and she just she had so much power when she
walked into the room, and I was young and I
was watching her, and I was like, I want to
be like that, Linda, Like that's how I want to be.
And I remember she would walk into our conference rooms,
(15:42):
even though they were full and sometimes not enough people
had room to sit, and she would pull out a
chair and put her product purse on a chair, and
I just loved the audacity and the confidence and how
unapologetic she was about her money and the way she
(16:03):
dressed and what she had built for herself. I had
never seen a Latina like that ever. And she was intelligent,
you know, she spoke and she was direct, and so
I'm gonna cry. She just inspired me. I never saw that,
and so I went into Prada extremely intimidated. And even
(16:28):
though I was creating all of this money and generating
all of this cash into the business, there was still
a big part of me that felt like I didn't
deserve to be in that store. And I took a
moment and I said, no, I deserve to be here.
And one day, if I want to buy all the
prods on the shelf, I will. And it's okay. There's
(16:50):
nothing wrong with having this type of experience and experience
luxury in the way that I was experiencing it in
that moment, and I proudly purchased my product purse and
I had such an emotional, spiritual, almost experience of providing
something for myself that was special to me, that meant
(17:13):
something to me, that was you know, it was a milestone,
and it represented a milestone in my life. So that
is coming from a little girl that had two outfits
during preschool. Both of the outfits were hand me downs,
so they were really ugly. One of them was a
(17:35):
boy outfit and it was I did not like it.
Speaker 3 (17:38):
It was like.
Speaker 1 (17:38):
Blue khakis and a red lacrosse shirt that was donated
to my mom from one of the houses she cleaned.
And we were so poor that I didn't even have
enough underwear to sustain myself, like through the week. And
so sometimes my mom, like I mentioned, she was working
(17:59):
the five day guy cleaning houses, and she didn't have
enough time every day to wash my underwear by hand,
so she would just flip them over. Yeah, and.
Speaker 4 (18:12):
You know, I cry because of the work that it
took to get to where I am today, not because
I necessarily feel sorry for myself and the experience, because
I do take pride in my parents and the hard
work coming to this country and having their own personal
(18:35):
dreams and doing.
Speaker 1 (18:36):
Their absolute very best that they could. I cry because
I think it's a shared journey, and a lot of
the times we get stuck in that journey, and it
keeps us from propelling forward, from expanding and having more.
And so yeah, that is my luxury purchase.
Speaker 2 (18:57):
I love that story and it's I think when our
childhoods were painful for one reason or another, it's so
amazing to be able to parent our inner child and
kind of go back right and go and like you're
gonna be okay, You're gonna make it, You're gonna do
incredible things, and to just like look back at that
little girl and give her, give her a hug from afar,
(19:21):
you know, an emotional hug. So I think that's amazing
what you've done and the impact that you're going to
do to our community, to so many women that are
scared to make that first step.
Speaker 3 (19:33):
You're going to give them.
Speaker 2 (19:34):
The warrior the warrior power that we need to create
generational wealth so our communities in the future don't have
to go through some of the hardships that we went through, right,
because we all deserve to have joy and opportunity equally so,
and to me, money represents joy and opportunity. That's the
(19:55):
paradigm that I shifted. That's all it means to me,
joy and opportunity. And the name of the show is
Latinas take the lead.
Speaker 3 (20:02):
So how are you taking the lead?
Speaker 1 (20:05):
I feel like I'm taking the lead by trusting my
intuitive voice and using intuitive guidance to really propel me
into spaces that my logical brain might be fearful of.
But I'm allowing for my higher self, my more conscious self,
to lead me and guide me into these unknown spaces.
Speaker 2 (20:30):
No, I love it because you're merging like finances for
so long, and money has been looked at so logically, right,
But I think maybe that's why it's been hard to
understand at times, because if you're not into maths or
any kind of like numbers, you don't connect with it.
But when you look at it more intuitively, then I
(20:53):
think it's more of a natural thing to explore, right,
and a natural thing to understand, and as opposed to
just looking at it from a purely logical perspective. And
I totally agree with you, like I always use my
intuition for everything as well, even with money, with whatever.
Speaker 3 (21:14):
You know, if I didn't feel.
Speaker 2 (21:15):
Compelled to clean my desk and use my intuition, Okay,
there's this piece of paper here that says I have
five hundred dollars. There's a phone, a one eight hundred
phone number I should probably call. That was my intuition
telling me, Hey, Naive, Hey, there's something here, right, And
it paid off, like I said, with the fifteen thousand
dollars from one phone.
Speaker 3 (21:37):
Call over time.
Speaker 2 (21:39):
What is something that you're reading, listening to, or doing
that you're completely obsessed with that you want to recommend?
Speaker 1 (21:46):
You know, I knew this question was coming and I
was I was sitting with it, and I thought to myself,
how self indulgent is it that I'm just obsessed with
my own work? And I thought, well, maybe I can
come up with something, And I'm like, no, I need
to just be honest and own it that I'm just
(22:07):
I really like, I live it all day. I create news,
and I create all kinds of you know, information that's
coming out of myself as I study the stock market.
I will always be a student of the stock market.
I don't think we ever master it. But I'm really
just so determined and focus on educating as many women
(22:31):
as possible on the stock market. So I'm going to
say I'm obsessed with my own book, Wealth Warrior.
Speaker 3 (22:40):
And where is the book available?
Speaker 1 (22:42):
You can get the book at Barnes and Noble at
your local bookstore. On Amazon, you can get the audio
version on Audible or get the downloadable version on Kindle.
Speaker 3 (22:54):
All right, thank you so much, Linda.
Speaker 2 (22:57):
Is there anything else we want to add that maybe
we didn't touch upon anything else.
Speaker 3 (23:01):
You want to promote anything?
Speaker 1 (23:03):
Well, I just want to say thank you so much
for opening up your platform to me and sharing these
types of conversations. I think we definitely need to normalize them.
I'm obsessed with your story. I'm going to have to
like share that because I think it's it's a true testament.
And just thank you for sharing your experience, because I
know that so many women shy away from sharing those
(23:25):
types of experiences that they have investments in out of
all kinds of reasons. But I just want to let
you know that I appreciate it, and I appreciate you
opening up your platform to me as well.
Speaker 2 (23:35):
Thank you, thank you, thank you, thank you, thank you.
And the awesome thing about you is that if anyone's
listening and they want to learn, I believe you have
courses and all of that.
Speaker 3 (23:46):
Where can they find them?
Speaker 2 (23:48):
Yes?
Speaker 1 (23:48):
Absolutely so. We have a website called in loose we
Trust luz and Spanish dot com, and then we also
have an Instagram account at in loosewitch te Trust, where
we share stock market news, and then my personal instagram
is Loose Warrior and you can find information on the
link in my bio for courses or different programs that
(24:12):
we have running. We currently have one coming up that
is helping to change your abundance mindset to be more
prosperous in thinking. And so it's a it's a forty
day program that's kicking off June first, and it's always
a hit. It's a community favorite every time we do
the Prosperity Plan awesome.
Speaker 2 (24:34):
And I love the name of in loose we Trust.
Is that a play on in God we trust from
the Dollar Bill?
Speaker 1 (24:41):
Yes?
Speaker 3 (24:42):
Yes.
Speaker 1 (24:44):
The idea behind that is trusting on your in or
loose the light within, trusting on your which can also
be translated as God, but not something that's outwardly and
without you, but more so within.
Speaker 2 (25:00):
Right, It's like the instinct that we were talking about, right, yep, Well,
thank you again.
Speaker 3 (25:05):
I was gonna call you loose again.
Speaker 2 (25:07):
Thank you again Linda for this, for sharing this message,
and I can't wait to see what else awaits you.
Speaker 3 (25:17):
I mean, this is just the beginning, right, Thank you.
Speaker 1 (25:20):
I appreciate that.
Speaker 2 (25:21):
Yes, thank you, thank you so much for listening. I
hope you learned something today.
Speaker 3 (25:29):
I know I did.
Speaker 2 (25:31):
Please subscribe and give us a review. Tell your friends
and go mades about our podcast, and hope you.
Speaker 3 (25:37):
Join us next week. Latinus Take the.
Speaker 2 (25:40):
Lead is executive produced by Hodsten Reinoso Media Group, LLC
and hosted by me Naive reino So. Production Assistant is
Ana Sofia Monson. Latinus Take the Lead is a production
of the Seneca Women Podcast Network and iHeartRadio. For more
podcasts from iHeartRadio, check out the iHeartRadio app podcasts, or wherever.
Speaker 3 (26:00):
You listen to your favorite shows.
Speaker 2 (26:03):
Asta Approxima Again, we strongly recommend consulting with the qualified
financial advisor before making any financial decisions. Any reliance you
placed on the information provided is at your own risk,
and we shall not be liable for any loss or damage,
including but not limited to financial loss, indirect or consequential loss,
or any loss arising from the use of this information.
Speaker 3 (26:24):
You should carefully consider your
Speaker 2 (26:26):
Own financial situation objectives, risk tolerance, and seek professional advice
before making any investment decisions.
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