Episode 15 - How Start a Clothing Line in Your Kitchen at 13 years old w/ Jordan Bentley

On this episode of Legit Check, Yeezy Busta sits down with Jordan Bentley creator of Hypland. They discuss his humble beginnings starting design at an early age and what has evolved over the years including the big Anime collaborations he’s got coming up soon.

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Episode Transcript

Speaker 1 (00:00):
What's going on? Guys? Welcome back to Legit Check. I'm
your host, Easy Bust. I'm here with one of my homies,
Jordan Bentley from hype Land. Up, y'all so here, Yes, sir,
thank you for coming on the show. And let's just
kind of like start things off with. So who are you?
I make clothes, you know like that. I feel like
that's the way to keep it simple. But my name

(00:20):
is Jordan Bailey, as you just said, I own hype
Plant hype Plane as a streetwear brand. We do a
lot of stuff with anime and then a lot of cutting,
so a lot of different things, you know, we do.
I try to keep it fun within the same space
that everybody kind of operates in. So that's like my
bread and butter, day and night. That's what's up. So
how did it all start? Like what's the background behind
hype Plan, Like, like, did you have another brand before?

(00:41):
Did you have a few? Because I know a lot
of people are they're like what he was telling me,
like with Menace, how did it all start? So I've
never had another brand. I've thought about starting a couple
of other ones, but hype has been like my first
baby since forever. I started making clothes when I'll start
teen years old, I like printed a couple of T
shirts with my friends and like middle school and like
weat sell stuff, you know on campus, make a couple
of dollars here and there. But you know what really

(01:04):
made the brand start was probably like my experience in
high school. I remember remember driving around one summer after
I got like after I stopped printing stuff at home
and I finally found like a silk Spreme printer with
my mom, and like we bought a Prius and my
mom drove around that whole summer and like we took
orders from people, like driving all the way around like
Los Angeles. I remember at one point in time, we
drove like to San Diego to like deliver like ten
dollar T shirts in the priest and it was like

(01:24):
it was a type story. Man. It was like we
weren't making any money, but my mom like really supported me.
So she was like, you know, like this kid's like
selling stuff like at school, was doing well at school,
like a local high schools. I used to get in
trouble at school for selling shirts, and it was just
like a support process. It was like I say, it's
pretty it's pretty organic start, you know, really just like
more so a product of interest. I wasn't never like
I was never like a kid. I was like, yo, man,

(01:46):
I want to be the next Supreme or I want
to own a brand, or like I want to be
Like this is just kind of like I like T shirts,
and I grew up like watching The Hundreds, Like come up,
I grew up watching Diamond. I remember seeing like Dre
and like all these people back when I was in
I think thirteen years old when I first found out
about The Hundreds, just going to stuff and being a consumer.
So I figured like, hey, why not try this myself,

(02:06):
And then it just kind of picked up and became
what it is today like organically. So I don't know,
it's like it's a really interesting backstory. I feel like
I always tell people it was never a brand. It's
more like a hobby. And then I just kind of
like fell into my lap as I got older and
then I understood like, wow, I can actually make money.
I remember, like when I want to say, I think
I was a junior in high school, like I had
a teacher who was like I don't want to call

(02:27):
him racist, but I know he didn't like me and
like to call the principle and like they took all
my stuff from class. They like took me out the
class and was like, hey, like you can't be selling this.
And I had, like I thought, I may I think
my first thousand dollars for the day. And they're like,
you know, we're gonna take your money or we're gonna
suspend you for three days. And I was just like bro, si, mambe,
I'm not giving you my money. Like I'm like yeah.
It's like and I used to like hustle out of
a duffle bag and I played tennis at the time,

(02:48):
so like I keep stuff stashing my like locker, my
like tennis bag like duffle bag. I was also selling candy.
So it's like I was like this hustling kids, trying
to just make like as much money as possible. And
it was like it's like damn, you get in trouble.
It's like that wrought your support, Like don't you all
like one day is to make money? Like come on, man,
Yeah that's crazy. That's wild man. So has it always
been the same brand or yeah, it's always been the

(03:09):
same brand, Like I like I said, I I thought
about started other things now that I'm a little older
and I kind of know the ins and out of
out of fashion a little bit more. But it's always
been Hype and it's been like my baby forever, and
I'm like fortunate enough to have it be to where
it is right now to be able to take care
of so much and just have my first project my
most successful project. So how how how did you get
that name? Where did the name come from? That's like

(03:30):
an interesting story, so like interesting stories yea. So the
name doesn't really mean anything so much. The logo means
more now than it did back when it first started.
But I remember back when I was in eighth grade
or seventh grade, maybe me and my friends were like
fans of hype beasts, so we're like, oh, man, like
we want to do something like like based around like
the word hype. So it was like called hype l

(03:51):
A originally and then I don't know how we ended
up like coming with the land piece, but I think
when my friend's man suggesting was like, yo, man, l
A is like call the land sometimes, like let's change
it up and like make it different, and like let's
do it hype land with like the E. I don't
know who made the suggestions to do like take off
the E, but we ended up taking the E off
because I don't think we didn't want to be known
for like copying High Beast, and then we kind of
stuck with the name hype Plan. Yeah, it's like, I

(04:14):
don't know, the name is like an interesting piece because
like you know, it's like one of those things where
like if I'm like now that I'm older, if I
make another brand, is definitely not going to be called
hype Land. It will be like something different. But it
kind of stuck with like consumers and like people like
the name. So I was like, hey, like one, don't
change it, just keep it kind of going and like
keep the following that we have right now. So that's
been like a you know, interesting, interesting take away kind

(04:36):
of Well. One thing, one thing that I really love
about hype Land is the fact that it's so not
like Supreme or like Palace or something. It's you really created,
like your own lane, and especially what you're doing now
with like Anime. I think it's sick. Like growing up,
like I was a big Norto guy. Tell you this,

(04:56):
I never I never was allowed to watch it. Really,
my mom never allowed me to, so that's why I
had to watch it with like my friends. But we
used to do all the jute suits and ship when
I was in fourth grade, like literally on the playground
and we used to be like doing all the hand
motions and stuff. I never would say that I was
a part of that culture, but I definitely had friends

(05:16):
who were like super into it. I bought all those
like thick comic books and stuff like you know, you
know what, I'm like the little ones. I have a
ton of them. So I was only into Naruto and
that that was like it, but like that was a
very short phase. I would say I was probably into
it for like maybe a year, and like with me,
I literally was not allowed to buy the comics. My
mom would not let me watch it because it was

(05:37):
funny because at one time I watched him do the
it's called the Sexy Jutsu and my mom saw these
girls pop up on the screen. My mom was like, no,
turn that off, and that was it and I'm serious
and do it, and like I always want to eat
top ramen with my friends because like that's what like
Naruto would always like like you know exactly what I'm
talking like that's what I was like. I was always

(05:57):
like super into like the whole Japanese like stuff. I
like still to this day. I am, like I told
you when I went to Tokyo, d like, Japan's like
my second favorite place in the world. What's your first
favorite place? Barcelona, Spain? Okay, I've never been, so I can't.
I can't get I can't. I can't get my feedback
on that one. But Tokyo, I'm happiest number two, dude,
Like once Olympics this year, are you trying to go?

(06:17):
I want to go, but Tokyo is a very close second, Like, dude,
I went there with Dre for like a week. I
didn't want to leave. I don't like, dude, when I
was there, like I legit was supposed to leave to
Sydney for sneaker Con, and like I pushed it as
maximum as I possibly could, to the point where like
literally I flew in the night before sneaker Con at

(06:37):
like one in the morning and I'd wake up at
eight to go to the show. You're like, this flight
is twelve hours, let me like, let's go there. Hours
is just so get an hour to get there. Dude
to take a shower and get there. That's literally what happened.
I think the Japanese culture is like so incredible. It's
a different planet. I know that the anime culture is
so tighten it and like they like, oh you don't

(07:01):
watch like all these different like whatever. It's like, Okay,
you don't know ship. It's kind of like sneakers. You
know what it is? Honestly, it really is. I mean
you really think about it. There's anime expose, there's sneaker corns.
I mean even streetwear and fashion is like a protective
community too. If you don't know what you should know
that people inside the communities, Yeah, you get eggs out.
Have you always been an animy like super into it
and you just wanted to bring it into your brand

(07:23):
and people accepted it or did you always think in
the back of your head like I want to do
these collabs kind of taking a step back. I feel
like the brand has always been like a product of
my interest. No, totally. So like with the basketball stuff,
like I like playing basketball, I'm not I'm not the
best at it, but like my brother plays basketball, so
like I pull influence from that. And then like the
worldwide stuff that you see all the time kind of
came when I was in college. I did international studies

(07:44):
in business. So it's like it was always a product
of my interest. So like the anime piece, if you
go back, like I was like that kid in fourth grade,
like similar to you, but I used to get tease
for like like an nime, And even when I was
in college, I like would always connect and like watch
these different shows and I'd like remember just you know,
wanting to go to Animate X Swell, like growing up
and like that just being a like a core part
of who I am. Like anime is the reason I

(08:04):
got into like fashion for the first part, because I'm like, yo,
I'm interested. Like anime got me into like the Japanese culture,
like when Babe and Nego and all this stuff was
like really blooming in Japan when we were I want
to say when maybe when we were in middle school
that that was like my first introduction to that genre.
So it's always been something of my interest. I think
that the literal connection though, with the brand kind of

(08:24):
came as just like a random opportunity. I remember I
was talking to like Mike Sherman. He's like one of
my good friends of the guy at China Time Market
and he was saying, like, yo, go to this licensing show,
like if you have things that you want to collaborate with,
this is like how people got to get these collaborations
It's not like they're hitting these studios up. So I
went when my mom. It was like random, and then
I remember seeing like this media and like viz owns
like all the show and jump stuff they do, like

(08:45):
some of Dragon ball Z they do some of like Naruto, Bleach, Hunter, Hunter,
like any show you can think of. And I was like,
you know, I was fortunate enough to like meet somebody
who like like the brand. They like saw kind of
like what I saw. They knew it was like authentic,
and they kind of gave me an opportunity and things
just kept rolling from that. But like my main goal
kind of with the anime stuff was like yo, like
I've been a fan of like anime forever and I
was teased for being in this culture. I wanted to

(09:07):
make things for the people like me who had like
interest in anime but also have like other interests in
fashion and you know, want to be the anime guy,
but not be the anime guy quote unquote, if you
wear it, you see it and you're like, oh, dang,
like this is from my favorite show, Like this is
a Naruto reference. But someone who hates anime can wear
it because they like like the piece rather than like
liking the show. Up that makes any sense, you know

(09:29):
what I mean? Totally, I would say it's always been
under the surface, but I think more like more recently,
I was just like, yo, let me take this more directly.
Nobody's doing this anime stuff, like let's just kind of
see what it did. And then like I mean, now
it's like going crazy, like we're growing so many followers
every day, like we have a collaboration when Naruto dropping
in like two weeks, it's so much kind of going on. So,
you know, just random opportunity kind of just as a

(09:49):
product of interest. Hype Plane has always been like a
direct representation of yourself and yourself interest and kind of
like people around you, as in like what you're talking
about with your brother, Because then it used to be
called the hype Plane world old wide. Yeah, I think
that had to do with like it did it. I
felt like it was always called that's a hard question.
Wasn't that just Instagram handle, it was no so it

(10:10):
was always hype Land, but like the world wide thing
was like it was just like kind of how we
designed stuff. I stopped doing the worldwide thing because I
felt like hype blinds the brand, you know what I mean,
Like hype in world Wide can be a design, but
Hypeland is like just the entity that it is, the
world wide kind of like I don't know, I felt
like we were being pigeonhiled to it too, because like
a lot of our first initial like like hype or

(10:30):
like growth from the brand came from the world wide design.
So like when I first dropped that flag hoodie when
I was in high school, or like when I first
made these like world famous jeckets that had like this
Japanese lettering, like everything was like based around this flag thing.
But then like everybody and their mom started to doing
like the worldwide stuff. But I remember being on Reddit
like and um hypees forms and I would send the
tindeep guys designs all the time. I was like, yo, dude,

(10:53):
like this is my favorite brand, like back in high school.
Then they made a collection that was literally like super similar.
It was like same graphic flips, same like flags on
the sleeve, and it was just like it for me,
it was like I can't be as a creator, Like
I can't be like yo, they copy me. But I
remember being in high school being so disappointed because I'm like,
dang Man, I really looked up to this brand and
now like they made something super similar and I can't

(11:14):
do anything about it. And then like huff was making
stuff that said worldwide, and like I said, I'm not
claiming that I made it first, but it's just like
it's hard when it's like dang Man, like I'm looking
up to these brands and like these are brands, like
we have the same influence. But it's just like dang bro,
like this is not original anymore. So I have to
like drop the worldwide and just kind of started doing
like my own thing. So you would say that Japanese

(11:36):
culture is probably like your biggest inspiration behind for everything
now or was it always? I won't say every, I
don't I won't say everything. It's been a big I
would say it's been my first introduction or like my
first influence, because if it wasn't for like the anime piece,
I don't think I would have explored into other things too,
because like I mean obviously have like different interests, Like

(11:58):
my favorite brands are like tech stuff, and it just
so happens to have like a lot of Japanese brands
are like that. But that was like my first introduction.
It's like I got into skateboarding and being in California
is what really exposed me to street where like had
I not like been around the skateboard culture like when
I was young, I would have never found out about
like Supreme or like the Hundreds or like Diamond or
any of the brands within like the Fairfax culture back

(12:20):
in like I won't even say I say like two nine,
you know what I mean, like JUSTUS eight, like when
things are really starting to grow, Like I don't know,
I don't know if you remember when Diamond had the
store like that was on Fairfax, but it was like
down where like the CLSC or like Flight Club was
like that just kind of down on that street and
like it was like a small store and like the hundreds,
like tiny corner store that used to have like the
MacBook in there you can come take pictures and everything,

(12:42):
and like they had the collaboration WHT. Gravis and Disney,
like that was like my first introduction, and then like
of course to like d t A and like Rogues
that has had a store on like I want to
say that Crescent Heights or something like that just in
that area. So that was like that, Like l A
piece has been like my like a big influence for
me with like street where directly like the Japanese pieces
feel like design inspiration and like influence in terms of

(13:03):
like brands, but my core street where like yo, like
I know about this is I'm into. This came from
like me being in l A and having freedom and
like being able to go around and just like kind
of submerge myself in that culture. Being young. You know, no,
absolutely you were like the coolest kid in school if
you were wearing a hundreds shirt or diamond shirt. Of
course that was like that was like the ship and
I'm in more so than the hundreds. Two of you
had that little tag at the bottom of your shirt.

(13:24):
People were like damn because they're like, he got a
fire shirt. And I guess, like I guess where I
grew up, pink Dolphin wasn't that big, but I guess
that was also kind of in the mix. In l
A especially but dude, it's crazy how much like fashion
has changed. Like you know what's even more nuts is
like Nick Diamond, Like obviously me being friends with Dre,

(13:45):
I got acquainted with him, and like I was like, damn,
like it's crazy that I know this guy now, and
like literally I couldn't even afford one of his shirts
like when I was in middle school. But I like
when you see that kid wearing a Diamond shreat was
like shit, that was like the that was like back
in the day. When you see someone now wearing like
like a Supreme Box logo extensive or like I wouldn't
even say Supreme Box, Like I feel like off white, brod.

(14:06):
I feel like everything nowadays is shifting towards like this
higher end. Like a lot of my friends are in
fashion week just like last week, and they're all like, dude,
every street where brand is trying to be like higher end,
like trying to make cutting sel collections and this is like, bro,
like I get it. I understand, like the demographic is changing,
but stay true to yourself because people will not be
able to afford that expensive stuff forever, you know. But bro,
like then again, the high fashion is trying to go streetwear. Yeah,

(14:30):
it's like everybody. I feel like everybody's confused. It's like
a drag boar where he's like, I don't know, don't
call me if I'm wrong. I know it's a lot
of drag fans, but they're like I think he said,
like Pocket and trying to make music like Mike and
Mike and try to wrap like Pocket. Like I feel
like that sticks with me, like so tough, like Stephen
texting me that and he's just like and I'm like, yo,
that makes super sense. It's like, if you have a
brand that's over here, don't try and be like the
brand over there. It's like if you try to make

(14:50):
stuff like Minutes would be like, my customers don't want that.
Or if Menute started doing like anime claps and be like, bro,
your brands are so different. Like stay in your lane
and like embrace your lane and really to be the
best you can, like don't try and like switch things up.
I feel like now everybody's like kind of like this
dysfunctional and like trying to figure out like the next
move because you know, they don't like the lane that
they're in or something like that. They want something new

(15:11):
and refreshing. You know. Yeah, of course it's interesting though,
because sometimes it really revives a brand, like a collaboration
would really revive a brand, and sometimes it would kill it,
like recently with the with the Stucie. I was just
gonna say that example, Bro, I was just gonna say that, Like,
I mean, what do you what do you think about
I'm curious. First of all, I like what Kim does.
I think he's probably like one of the best designers
right now just in terms of like blend in streetwear

(15:34):
culture and like what's what's popular in like high end.
So I mean, I definitely love that the collection and
the pieces specifically, like I can kind of give a take.
Last I think I think he's made like better collaborations before,
but the collection looks good. But I think he really
does like a good job of being the collaborations. And
then you see like the impact now like Sean is
gonna start like another brand himself now just because of

(15:54):
like the strength of that collaboration. But before he like
retired Stucie and like was done with it, and like
now he's like all of a sudden, like this O G.
That's back in the game. I'm doing his thing, you know.
And the crazy thing is people think that it's a
Door Stuicy collab, like as in the brand, but no
it's not. It's a it's a door and Sean Stuicie
clap right, so it's a comp like and it's so

(16:16):
cool because now it's like he's an artist more than anything,
you know what I mean. So I don't know, Like
I thought the collection was cool, but I wasn't obsessed
with it. But the Jordan's are are dope. I'm knowing myself,
I'm probably going to get a pair. Well, you have
to rest your job if you get a plug. Hey,
let me know, man, invite only need the loads or
the hots. I take either one. I'm not a picky guy. Okay,

(16:37):
that's what's up. Yeah, I mean, it is my job.
So unfortunately I do have to spend four thousand dollars
on the shoe. I really like what they're trying to do.
I really respect it, and I think it's dope. But
then again, it's still going to be a two thousand
dollar shoe retail, which is crazy to me. I wonder
where resale is gonna be, likeack or something like that. Honestly, well,

(16:58):
this is the thing. I'll give you an example, like, uh,
Supremes for ski clap was really expensive retail, like the
shirts where I think four hundred and they're not reselling
for that much. But then you look at like the
Supreme reason stuff and that reseals for so much. But that, dude,
like that was like groundbreaking. That's the one, you know
what I mean, Like, that's the one that really, like
you said, groundbreaking. It was crazy because dude, like Loui

(17:20):
Batan sued Supreme like ten years before or however, yeah,
for the skateboard decks and everything. Yeah, and then then
they made a clap like arguably the world's biggest streetwear
brand and the world's biggest luxury luxury brand came together
and dude, it was that ship was sick. Yeah, well
it was crazy, like it just and it was so
different from Louis Batan too, because I feel like when
you look at LV you think like this elitist like

(17:42):
I don't even want to say like suburban mom, but
like it's like suburban mom thing. It's like, oh, she
has her lug Batan person. And then like Supreme, it's
core is like grunge skate kids who don't care about that.
It's like complete opposite worlds. And they meet together and
I remember, I don't know if you remember. When they dropped.
People are like this is gonna kill Loubaton, like why
are they making their bags red? And then like you
look at it now. It's like I've seen like in

(18:03):
South Coast Plaza, like Irvine, I've seen like moms wearing
like Supreme LV box all the hoodies or like having
the bags. I'm just like, I'm like this mom probably
has no idea. She has like a young son who
have like a matching shirt. And it's just like it's
like you guys don't even It's like you're from a
cultural standpoint. You don't get it, but I get it.
It's like it's tight. I mean, I mean, at the
end of the day, to so many people, it's just
a collection. But but you know what's crazy, Like I

(18:25):
never wore Louis Vatan, like never, I was never like
I loved Louis Baton for their leather ship. Like all
my leather goods are Louvatan. My wallet, my belt, like
my watch case, my duffle, everything is all um dummy
and life flex a little subtle flex your duffle. I'm like, okay,
you you don't have to drop the duffl in there, Brob.
I was like, hey man, let me just hide my sandals,

(18:46):
like all right now, yeah, I know, I'm dude. I
love dummy a graphy like I like it because it's
more low key if you know, you know, peace and
it goes with everything ever since I was a kid,
like since like Kanye used to wear Louis and lout.
Don man, he's really ahead of the curb and bro,
you remember when he used to like wear like like

(19:06):
carry on goyard trunks and ship before go Yard was
even a thing, way way before. He's wearing prod on
everything back. People are trying to give a sap rocky
credit for go Yard, and I'm like, man, Kanye been
and then people are drawing him him. I want to say,
like Doncy, even Virginal was around back. I mean at
least I mean like Matthew Williams. I think his name
is like all those dudes were in that space for

(19:27):
so long ago, like way way way ahead of the curve,
and which is like people are just casualing now of course.
So I mean, dude, like since I was a kid,
I was like, holy shit, Like I I love Louis Button,
but their leather stuff. I was never a fan of
the clothes because, like you said, it was kind of
like a you know, like because it was like a
Polo T shirt with a little tiny LV or sometimes

(19:48):
didn't even have it on there, and it was like
six hundred dollars and it's a gray Polo and it's like, Okay,
you can go to Kohl's and get the same thing
with a different tag on it for five bucks. And like, dude, honestly,
even though like Luis Vatan was tight, like when I
was in high school, I would never buy something like that,
even if I had the money. Like I feel like
Ralph Lauren Polo was cool, Like when I was in school.
It's like it's like you could have gave me a choice,

(20:10):
I probably would have picked the raw warn polo like
l V back when I was in middle school. In
high school, it's like it's like I'm not this LV
polo is not gonna give you girls. It's like this
this is a big Ralph Lauren horse hoodie is what's
gonna get me? Like all the girls in the football game,
I'm like, like nobody was thinking like that. We all
we all went through that phase. But I mean, yeah,
I mean do it. Up until recently though, the clothes

(20:30):
were still like that, like I'd still like I remember,
like my first big purchase I ever made was actually
like I'll show you is this wallet right here. I've
had this for four years. I wear it. I used
it every single day. It's for you guys listening. It's
just a little um LUI vatan done Grofite card holder,
like and I work. I remember I worked my ass

(20:52):
off to get this, and it was it was three
fifty bucks. It's like it's a lot of money, but
if you look at it in retrospect, it's not um
compared to like a five tho dollar pers But dude,
I use it every single day, Like the quality is amazing,
Like dude, four years and like it looks brand new.
So that to me, it was like the best thing ever.
But anyway, so my point is when I walked in
to buy it, I low key like walked around like

(21:15):
the clothes and dude, literally every single shirt or pants
or everything, I was like trash, not not trash, like
obviously something some of it I mean, it's made excellent negatory.
Like bro, all I saw was like khaki pants or
like suit pants and ship, and I was like, this

(21:35):
stuff just looks like something that like a fifty five
year old white dude with like long hair and like
Farragamo shoes on would wear, you know what I mean.
I'm like, that's just like it's definitely made for certain
demographic of people, like very high class, and like, I
don't know, I never I never liked it. And then
like actually Kim Jones for me and his collections was

(21:57):
kind of what introduced me, not even really the clothes
as much, but more so like kind of like the
the wacky leather pieces like I have the Newbie with
the Upside Down l V. Like I thought that ship
was so fire and I love the Upside Down LV,
and like even some of the clothes, I started warming
up to it. And then obviously Supreme Loui Viton I'm
not even like that, there's a whole different thing, but

(22:18):
like the other collections I was never a fan of.
And then Virgil came and then he went straight streetwear.
His ship is straight like he's wearing like he made
baseball caps and like Camo, like I never thought that
I would see a Loui Vatan Camo like bag or
any I'm like, yeah, I'm like, I'm like, I was
just about to bring that up. I'm like, oh, d
like old old stuff. I'm surprised you even knew that

(22:40):
was murder comedy. I feel like most people don't know dude.
Come on, bro, I know a little bit. I mean,
you know, I expect it, but you know, nowadays, everybody's
like an Internet warrior. They're like, oh, man, like that's
just camel lv I got that cameo, but you don't
even know who that is. Bro, Like you can be
anime buster and say that I'm I don't know anything
but anime, which I don't. I'm not gonna bust you.
I'm not gonna fashion fashion like I've gotten so much

(23:02):
more into it and like, I mean, you know, it's
part of my job essentially, of course. So shout out
to Drake because dude, he really got me into like
like Japanese brands, because bro, it's crazy. This is a
really funny story. So when I went to Japan with Dre,
he took me to the Capitol Store and he's like, dude,
this is like the new thing. This is gonna be
a year from now, everyone's gonna be wearing this ship.

(23:22):
And I was like, I was like, okay, cool. He
took me to the store and it was all a
bunch of weird ass clothes, super weird, and like, dude,
this is crazy. And I don't know if I should
say this, but like literally there was wooden dildoes all
around the store, like little ones, big gas ones all
around like do know, Like, I'll show you a picture

(23:44):
when we leave the bro. I literally I I had to.
I'm like, dude, what the funk is? This is a
clothing store. There's wooden dildos everywhere and it was weird
as fun. You're like, why are there dicks everywhere? And
then and then andre uh Ray was talking about like,
oh dude, this is so sick, and I'm like, I'm like, bro,

(24:05):
I'm not gonna buy any piece of clothing within ten
feet of a wooden dildo. You're like, oh, man, it's
a dick on the side of the man. That is nice. Like, bro,
have you been to the Capital store so you know
that there's three and did you go to the one
where you're like you have to go through this weird entrance.
You have to take your shoes off before you walk in.
I think if I'm not if I'm not mistaken, I

(24:25):
think I did. I haven't been. I haven't been to
Tokyo two years, bro, so legit like you have to
walk up this flight of stairs and there's someone there
explicitly telling you you and like so I was like, oh,
this is weird. And like Dre was wearing like solar
red like eeasy twos, and I was wearing I don't remember,
but some expensive sneaker, like I don't want to take
my shoes. Yeah, I'm like no, I'm good, and and

(24:47):
she's like, no, no no, you have to. Drey was talking
and he's like okay. So we both took her shoes
off and we walk in and dude, it was the
weirdest store. I felt like I was in somebody's like
Attic who was like deranged, Like literally everything was like
hanging from the ceiling and ship and I was like, dude,
this is so weird, like gett me the funk out.
And then we went to the last Capital store, which
had some of the cooler ship. It had like the bandanna,

(25:09):
more stuff, the stuff that's more popular right now exactly.
So even back then, like all the smiley faced stuff
was the biggest ship, but it was all sold out
and I saw like in the catalogs. I was like, dude,
like have you seen those genes that are like all
patchwork with like this? Those are fire very much so,
but like bro, they sold out so quickly, like they
didn't have any of that stuff. They only had kind

(25:29):
of like the weird because you know, Capital makes some
weird ship. So recently, like I started seeing like all
the stuff with the bones on it, which I like,
I this is like one of my favorite sweaters. When
I was coming and I saw it, I was like, oh,
it's the Capital swater. I'm surprised. I mean, like I'm
not surprised, you knew, but I was just like, I
feel like that's not something especially and let you see
people walking around with because it's expensive and it's like

(25:49):
it's like if you know, you know kind of brand,
and you gotta really be in the space in order
to like really know and like like you know, spend
the money on it too. It's not like the off
white piece, like you could buy off white sweater for
like this and cost maybe, but like you know, somebody
would rather spend off white because that'll give them, like
the street incredibility and recognition, rather than like a capital
sweater where it's just like a subtle nod, like you

(26:09):
get the nod for it. Yeah, and like that that's
the way my fashion is changed. Like that's what I'm into,
you know, I'd rather somebody like, oh, dude, that that's
like a dope capital sweater. But you know it's crazy.
I get so many compliments on the sweater from random
people that I love your sweater. Where did you get it?
And I'm like, oh, it's it's this Japanese brand, like oh,
where can I buy it? And then like I would
like show them like the website. They're pulling it up.

(26:31):
It's like this like old like people and like you
know what I mean, Like they put their glasses on,
like oh my god, that's sweaters like six dollars and
I'm like, yeah, you know it's a designer sweart. Like
what that looks like an ugly Christmas sweater? You know,
so that but to me, I think I think it's
I love it. I think it's super dope, like I
I got. I got into the brand a lot like
I got into Japanese brands a lot, like like undercover

(26:53):
undercover love it, dude, Like that brand is so slept
on right now, And bro, like, did you see their
collab with Valentino? Yeah? I did, I did, I did.
They had some sick pieces I don't even know, really
good collaborations too, though I didn't even know that they
did a collabor undercover. You know how I found out.
I went to a Nemon Marcus and I was like,

(27:13):
what the funk is this? I was like, when did
this come out? Oh? It came out last season? I
was like what what? I was like, where where was
I when this came out? But dude, like I got
into stuff where literally it isn't if you know, you
know type type basis so like all the Japanese brands,
because I know, I know for a fact, Bro, a
year from now, you're gonna see all the hype beasts
walking around with the newest sneaker. Where you think, so

(27:37):
I'll put money on it. I low key I might
disagree with you on that one, really, yeah, Because like
I feel like some of the Japanese brands they kind
of keep the culture so like tight knit that I
don't think that it would get to that point. It's
like it's like like, for example, you can look at
like a brand like Stone Island and like that's like
a super high brand now because like Drake is wearing it,
but it's still so expensive and hard to get, so

(27:57):
people aren't really on it like that. It's like you
might see people with a patch here and there, or
like they might wear like the hoodies, like the basic
level stuff, but there with like the higher in Japanese pieces,
there is no like entry level piece because it's like
hard to get and it's expensive, so it's like unless
you're on it, we won't ever get to the point
where it's like ah, man, like Capital is like sold
out and it's for everybody now and it's everywhere like

(28:18):
they're like they stick true to themselves if that makes
any totally No, it's kind of like Bismum exactly. It's
like it's like because because vis like Drake was wearing,
Kanye was wearing the back when we were in middle school,
absolutely and like and like Vismum is still low key
to the mainstream. But I don't know, there's just something
about the Japanese brands and just like, dude, needles. I
was just just gonna bring up needles next. I didn't

(28:40):
even know CDG was a Japanese brand, really. I thought
it was a French brand. Like I always thought it
was like a French band. And then like I was like,
I was like, because there's like, oh, dude, CDG seeper here,
And I was like, oh, why isn't that a European brand.
That's where all the play stuff comes from. Bro. You
can literally go to Japan and like I don't know
if you've been, you've been in Tokyo. It's like, you know,
you go on the mall and have a little playbooth.
You can literally buy play play CDG stuff for like

(29:03):
forty dollar. Come back to the US and said that
exact same shure for ninety dollars retail or more because
it's just CDG, you know, And like I had no idea.
I don't think that, like like you said, I agree
with you. I don't think that, like kids are going
to be wearing it. But like, dude, you see all
the rappers wearing capital now, like the Bones stuff. The
Bones stuff is like even if it's not directly capital,

(29:25):
it's it's inspired by capital. Or some brand or the
smiley face with like China Tell Market had a huge
impact on that Cactus Plant Flea Market, which I wonder
who ripped who ripped two? But it's crazy because of
the capital. Like I always thought Cactus Plant Flea Market
was known for their double eyes and a smiley face,
but that was that's a capital capital thing, So who

(29:46):
bit who for sure capital bit? I mean not for sure?
Capitals first are yeah, capitals first? Definite? So do you
think China Tell Market had any sort of do you
think they were inspired because that's where I really started
seeing the smiley face ship from then. Knowing Mike, I
would say no. Mike is like a very forward thinker
and he's like very smart within business, so I would
say I would say it might be like some subtle

(30:09):
influence on like maybe a design standpoint. But I don't
think Mike sought out and was like, Hm, I'm gonna
look at the smiley face license because you know capital
is popular, because because it gives me really think about it.
My Chilatown Market has been around for a while, and
when they were doing the smiley face stuff, it was
like before I think it just kind of came as
like a right piece of timing. It's like, now the
smiley stuff is popular, and Mike happened to be like

(30:30):
the guy who is like Mike is a smiley face now,
you know. So, like I feel like it just was
like random coincidence. He's happy. I don't. Mike doesn't rub
me as like a dude who's a copier. He's like
an artist. So it's really ironic because if you think
about the brand, yeah, it's really ironic, it is. But
I think what he did is genius, like genuinely. I
think it's it's funny because a lot of people ask
me about my opinion about the whole thing because technically

(30:51):
it's like fake stuff. But dude, I think it's sick.
You embrace the bootleg though. Man, it's like it's always
like fucking backmen like dapper Danish, like always always a
custom piece. Like I feel like I feel like there's
always gonna be a lane for that kind of stuff.
And I think what China Till Market does that that
you to like avoid that like backlash is they make
it like perfectly bootleg, like they're not trying to like

(31:13):
like if you wear a fake lou baton that's supposed
to look like a rebalu baton, you're getting roasted. But
if you wear a fake leue baton, that's like clearly fake,
and you like embrace that it's fake. It's funny. People
like it because they're like, oh damn, Like this guy
is confident, like he's wearing this like cool bag, versus
being like the guy who can't afford to leu baton,
trying too hard to like fit in when it really
should when you really shouldn't focus on that. So I
think that Mike does like a really good job of

(31:34):
like blending that, and he's like a product of like
perfect opportunity. Like he has a bunch of interviews out
and like he always talks about like how he kind
of got started with the influence, and I think he
just kind of his brand just kind of came through
it like the right timing with all this like higher
end stuff going on, He's like in the perfect place
for the people who don't want to spend like six
dollars for a shirt but want that same look but
also want to like save money and like and they

(31:55):
don't mind like the bootleg yeah exactly, because it's funny,
you know, what I mean, like Nicky Mouse wearing like
it's like, I don't know, have you ever been to
China before? So like if you go to like so,
have you ever been to like the bootleg markets before? So,
like you know, you go in there, you see like
the Gucci shirts with like pepper pig on them or
like Mickey Mouse like Gucci and they're all fake and funny.
It's like Chinatown Market. It's like those are tied to
us because it's like, dang, this shirt looks so bad.

(32:16):
It's funny. It's like Chinatown Market is the embodiment of
like embracing that culture. It's like the people. It's like
you have some people on one side who like take
that stuff seriously and they're like, yeah, man, we're gonna
bootleg this Gucci shirt and we're gonna put pepper on
there because it's tight. And then Timetown Markets like, dude,
that's funny, this is tight. People like this. Let me
just do this full time. And that's why he's been
so successful, you know what I mean. Yeah, that's that's
really I think I think it's sick. So with Chinatown Market,

(32:40):
you said it's one of your favorite brants. What what
are other brands that are your favorite? Obviously your own
is going to be one of your favorites, but like
what would you say, Like are you into more streetwear
or like high fashion or I'm meant to I'm into both.
I mean, well, I'm into like multiple brands for different reasons.
I would say, so like I pull influence and I
like different brands for different reasons. So like, for example,
I like Ripping Dip a lot. I don't know if
you follow them, but I think that like Ryan is

(33:02):
probably one of the most creative and fun people within
Tree where it's like a very refreshing breath of air
when you look at it because they do like a
lot of events. They do crazy pop ups, they do installations,
they do like like they do river floats and just
crazy obscure stuff that you wouldn't think that a streetwear
brand would do. So it's really refreshing and new. So
like I feel that same way buy Chinatown Market too.
They're like they made this customization piece their thing. They're

(33:23):
like new, fresh and fun. It's like refreshing in the
face of fashion. But then like my personal interests, I
really like brands like Stone Island, like I've been into
like tech where forever, like Stone Islands one of my
favorite brands. Cavimp is one of my favorite brands. I
love that whole, like techy futuristic type stuff. And then
like obviously like I like, I like Kim Jones a
lot more. I won't say like one specific brands I'm
a fan of, like what Kim Jones does, but i'd

(33:45):
say like probably like Stone Island probably like my hands
down favorite brand right now, just because like I spent
a lot of money with them, you know, I really
like how much they mean. Not even I don't even
want that Cavalo sweater is more more than all I'm wearing.
I don't want to hear it, dude. I love Stone Island,
like do sometimes I wear it without the patch, honestly,
Like the pants that have on right now are Stone Island.

(34:06):
I'm like, I try to not buy stuff with a
patch anymore. At first, it was like first it was
cool to have the patch, but now I feel like
now it becomes like this, like, oh, you got a
Stone Island piece on like your flex, and it's like, nah, bro,
take the patch off, Like give me a ghost piece
or something where you can't tell a Stone Island and
like because that's the stuff that like it really put
the like emphasis on like quality on the fabric or
like really trying to innovate so it's like different rather

(34:26):
than like just making a hoodie with the badge and
you know what I mean, it's refreshing. And so you
look at some of the material it's like, dude, like
it's like the ice knit that they have. It's like, bro,
you put your hand on this and it turns a
different color, Like that's tied in itself, you know what
I mean. It's like you get a little warm, like
this blue turns purple, and like this whole garbage turns
of different fabric or like just the materials that use.
It's like it'll be like a cotton that it's like

(34:46):
it'll be like a hoodie that feels like a regular
cotton hoodie. But then you put water on it, it's
like full water repellent. Like it's just it just do
so much in terms of innovation, it's amazing. I love quality.
The reason why I like nice things because of the quality.
And that's kind of why I never really got into
buying fake ship, because the fake ship is not made
of the same honestly though, Bro, being in China, a

(35:09):
lot of people think that some of these fakes are
not that good. Bro. China they own some different stuff. Bro.
It's like it's they can make some pretty close. I mean, yeah,
you don't get the same level of craftsmanship because it's
just like if you made something versus me, like we're
gonna have the same different vision and and go. But dude,
like you can get some good stuff in China. I'm
not saying buy fakes, but like it's like I feel

(35:30):
like just in general within like clothing, that there's this
like there's this like dawning like message where people are like, man,
if it's made in China, it's not good. It's like no, bro,
Like some of the best stuff is made in China.
China is like the global powerhouse for a reason, you
know what I mean, Like they make great stuff because
they are Like it's like, yeah, look at the iPhone,
look at a lot of the like a lot of
the brands that you like, like love that your fans

(35:52):
of make their stuff in China. They buy their fathers
from China. It's like it only makes sense. It's just
a different place in the world. You know, I just
think that. But what I mean quality materials Like for me,
it's more so about like how it's made. I'm a
big watch guy. Oh we know, bro, yeah, I see.
But the way that Rolex, just like as as an example,
pays attention to every single little detail on their watch

(36:15):
is impeccable. Like the quality is insane. I can give
my watch, the one I'm wearing right now, to my
great great great great great grandkids, and as long as
they service it every seven ten years, it will still
work and it will still look beautiful. There's literally some
mariners from World War Two that people sell for millions,
millions of dollars. It's insane, and they still work and

(36:38):
there and they'll be standless still inself million. Yeah oh yeah.
All right. So if you like watches, how do you
feel about like this, all this ap hype recently and
all this like Paddig Philip and all of their stuff.
Do you think that will last? Or are you like
what is your thoughts on all that? Well, I'll tell
you this. The most popular watches right now, I would,
says Richard mill Rm Richard Millie is some people like
to pronounce it protectfully Outomar Piguette and Rolex. I would

(37:02):
say those are the most Rolex, always timeless, never will
lose its value. I thought rappers don't talk about roles
as much anymore. I hear the Paddocks and the Richards
and everything now. Really, I mean, I feel like even apes,
like the hype that that was there maybe like two
or three years ago, people aren't talking about aps as
much anymore because it's a fad bro Like my jeweler
literally told me, he's like, do not buy a p

(37:22):
it is way too expensive right now. Just wait and
if you still want one in five years, you can
get one and it's gonna be way cheaper. And now,
Protect Philip is a whole different animal. Protexts always hold
their value there even though there's like a bubble right
now and they're super super hot. Even in five years,
if no one gives a shit about protech Philip, Protect
it will still always be Protect. It will always be

(37:44):
arguably the best crafted time piece on planet Earth, you know,
to a watch nerd. And honestly, there's a lot of
watches that, I mean, there's a lot of Rolex watches
that really hold their value. I really want, like my
think my next purchase if I like drop a little
bit and I watch are a little more than like
what I have in the past. I want the newest,
like Batman GMT with a jubilee. Dude, I'm literally picking

(38:05):
mine up tomorrow. Really, where did you get it from somebody?
Or you got it from Relex? I know it's been
like it was like a long reserve list for a
long time and a white list like I got it
from Relexe b this podcast drop Mike, Well, that's crazy.
Congrats on that. Than you come. I need to see
it when you can pick it up. No, I got you. Well,
I mean, dude, like, let me go, let me let

(38:26):
me wear this for a week. You know, bro, It's
crazy how how some people are so crazy about watches. Man. Yeah,
I'm surprised I haven't asked you this yet, But did
sneakers ever really have an impact on your life or
your brand? You know? I think for me, I was
never really like a sneaker head at first, Like I'm
I've always been like a cozy guy, like I don't

(38:46):
really not really into shoes too much, like I've I've
always been like an onlooker or an admirer of like
shoe culture, but never really too into it. I kind
of fell into it on accident because I'm good friends
with like Christian and Kaison, like Mike and everybody who's
in that same space. But I've never been like, oh man,
let me go buy SBS, Like I bought s b
s when I was in like middle school because I
skateboarded and like I needed shoes to skateboarding, or like

(39:10):
I bought Jordan's ones because like I liked the Silhouette
at the time, and I think I remember when I
was like, actually, the only time I really bought shoes
like for real for ital was like maybe my like
nineteenth fat the year of high school when like all
the phones were popular and like you'd have like the
Concords and like the Levins and all the hype shoes,
and I was for like purpose of like maybe getting
girls or something like that. But I was never like,
oh man, I gotta get this. The only shoe I've

(39:31):
been like that for is like once my little brother
is more of a sneakerhead than me, Like he's the
one who like forced me to get something. He'd be like, oh,
I want these off whites like you know somebody like
can you get these? You know, like I'll buy him
for myself. And he's like, if you don't wear him
after a month, I'd wearing myself Like I'll come I'll
come home and like my little brother, he's like a
half size bigger than me, We'll be wearing my shoes
and I'm like, where'd you get this? He's like, he's like,
you haven't worn these for a month. I figured you
didn't want them anymore. It's just like it's like all right, Trevor.

(39:52):
Like you, it's like just take them to school. I'll
get you, but take them up for spin. Yeah, it's
like just go ahead. But like I say, like I
had like a subtle culture, but not not so much
of like a super influence. I like shoes. I'm an onlooker.
I think ones are my favorite shoe, hands down. But
I've never been like that guy that's like, oh man,
I gotta get this fit off. Like I'm like a
basic Like I wear slides every day, like a pair

(40:15):
of Gucci slides that I like beat to the dirt
for like three years, you know what I mean That
my friend got me for graduation. Like I'm like slippers, sandals,
anything like comfortable all day, Like that's my thing. Shoe culture. No,
I'm not really just what's been my favorite piece of
clothing to wear in the last few weeks is a
ten dollar flannel that I got from Costco. Really, dude,
Costco is fire, but it is fire. Costco got some

(40:38):
gas stuff. Don't blame you know, it's crazy. I went
to catch and I wore it because I was like,
fucking but it's a it's a genuinely it's a dope flannel,
and like I wore it. I was like fuck it.
So I get to catch and like some dude literally
stops me when I'm walking down the hallway, you know
what I'm talking about, and he's like, dude, where did
you get that flannel? Is that Balenciaga? Like like you're like, yeah,

(41:00):
let's go without dude. I was like, no, it's actually
a lot cheaper than that, but you know, tell from Costco.
He's probably He's like I can't believe. He's like you're lying.
He probably you're a liar for sure, dude. Probably he
walked away like this guy's an asshole. He won't tell
me where he got that fire sweater. From he's like
lying he could be a costco to market and eggs like,

(41:21):
oh my god, give me every color right now. It's
like every color, every size is like I need oversize,
I need true size fit, I need all this is
like I'm gonna worth depends on it depends on what
kind of to get exactly. That's crazy and and like, dude, um,
it's not always about the most expensive piece. I feel
like you don't always need that kind of attention. Like
social media makes people think like man, I got to

(41:42):
be the freshest guy all the time. But like I mean, dude,
we're regular people. Like you like to chill, like you're
chilling right now, like you like I would like someone
who knows would be like, oh man, like you have
a great fit on right now, you're flossing quote unquote,
but like you're not flexing, like you're just chilling, you
know what I mean. Like you don't always have to
be the freshest dude in the room or like have
the flaws like all the jewelry or all the watch

(42:02):
all the time. It's like I don't wear my watch
every day. I don't wear jewelry every day. It's like
Chiplin like, so, do you think that hype Plane will
ever become something that's not comfortable and not really like
your style? You know what I mean? Do you think
you could ever make like not classy but more like
dinner like black and white tie event or something like that.
Could you ever go there? You think? Can I go

(42:24):
there myself? Yes, but we'll Hypeline go there. No. I
think a big part is like knowing you're demographic, and
I think that it wouldn't fit or resonate well with
the kind of customer that I have. I wouldn't. I
feel like it would be it would be not authentic
to the consumer myself. I'd like to make stuff like that.
I think it'd be challenging and dope to like, you know,
make some kind of product different brand. Yeah, Like I'm
working I'm like just as like an inside, I'm working

(42:45):
on another brand that I'm plan on launching in like
the fall. Don't have like a name for it yet.
I'm trying to figure out, Like, but it would be
like a more higher end like mid mid to higher
tier division And I like because I like that kind
of stuff for myself. And then I'm working on like
a little more expensive piece to hype Plane where it's
like a litt more expensive, more experimental also too, and
then I want to do like a brand that's like
dirt cheap cell It' to Walmart, be like a cash

(43:05):
from like a business standpoint. So you know, it's like
it's all like a balance, you know what I mean.
I want to keep I feel like each price point
has a different consumer, so you have to like play
into like that consumer group, you know, evenly for each thing. Well, man,
like what what are the next steps for hype Plane?
What do you think what's coming next? Because there's something
you can give us a sneak peek on. Collection is

(43:27):
probably our biggest collaboration to date. I'm working on like
a collaboration with some of my like favorite like childhood shows.
I can't disclose it because I know it's gonna be
somebody listening who will go out and has the relationship
and will steal it first because they didn't think about it.
But we're doing like a lot of exciting stuff like
crunchy Roll. I have a lot of stuff planning for
the Olympics. It's a couple of shows anniversaries like this
year and next year that we're like part of so

(43:48):
I'm really excited with a lot of that stuff. It
really it's a really a ton of stuff within like
the anime space, and then in general, I'm excited to
kind of get back to like my core streetwear stuff.
I'm doing a lot of like cutting so for this year,
a lot more like stuff that's not inspired by street
where so I really want to kind of get back
to like designing the stuff that I love outside of anime.
So you know, it's just like a fun growth process.
I'll tell you more like off the grid. But you know,

(44:08):
on this mic, y'all can't listen because people people be
stealing from you. And yeah, man, dude, like thank you
for coming on and like talking about like kind of
like how you started your brand and I'm so happy
to see it take off and where it is now.
That's fire man. I'm proud of you. That man that
that ship's sick. I'm appreciate you. I'm proud of you.
I'm proud of you too. Bro. I feel like I
feel I'm happy that all of my homies are like

(44:29):
doing good. It's like it's dope to be able to
like be like yo, we can talk about Japan. We're
all the same age, Like we all have like similar upbringings,
family values, like within the same proximity. But it's rare that,
you know, people of our age are able to even
like talk and relate on like this level of doing stuff.
It's like you're doing your thing, I'm doing my thing,
and we can kind of come together on our similar
interests because we all work hard and like we you know,

(44:50):
put our heads not even in the books, will put
our heads in our crafts and like just get our
things going. You know what I'm saying. Absolutely, man, there's
so many different ways to become successful than just putting
your head in a book, you know what I mean.
So I literally we could literally keep talking for three hours,
and we probably will after this. But yeah, man, I
mean like we're gonna have you again. Don't worry, We'll
have you on again. But dude, what I always do
at the end of the show is I always give

(45:11):
my guests an opportunity like just you know, plug yourself.
The floor is yours. First of all, make sure you
follow me. Jordan Biley, hype Plane, h y P l
A n D. There's no E in there. I want
to give a big shout out to my mom. I
think that's the end note, Like my mom is amazing,
She's where I am today. Yeah, man, keep chasing your
dreams where I feel like everybody's young. So you know,
if you're listening to this right now, I've been in
the same position. Go out and follow your dreams. Get

(45:32):
your internships learned as much as possible. Learning as the
foundation of success. That's it. I feel like that's corny,
but whatever, No, dude, that's not you know, that's not corny.
That's get education, guys. You'll you'll be smart, you know. Anyway,
make sure you guys go follow Jordan's and Hypeline both
on Instagram. Go check them out. Honestly, such a dope brand.
I've Hielane in like my videos. I don't know if
you've ever seen it. I've seen a couple of times

(45:53):
post that often no more bro where the upload that subscribed? Man,
I need to do it, I know I need to.
But yeah, make sure you like columns subscribe. Go follow
easy Bust on Instagram, you know for exposed this identity. Wow. Okay,
on that note, it's like podcast over well, actually, yes,

(46:13):
podcast over by guys. I'm gonna catch you, guys. Next time. Thanks,
thanks again, Join the Peace