All Episodes

July 31, 2021 52 min

In honor of the 40th anniversary of MTV, we’re rereleasing a fan-favorite episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear. 

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie
Bone Valley

Bone Valley

Bone Valley is a 9-episode true crime podcast. New episodes are available for free every Wednesday. In 1987, 18-year-old Michelle Schofield was found dead in a phosphate pit in Florida. Two years later, her husband Leo was convicted and sentenced to life in prison. Fifteen years later, previously unidentified fingerprints matched Jeremy Scott--a violent teenager who lived nearby. Jeremy has since confessed to Michelle’s murder. Yet Leo Schofield remains behind bars. In this groundbreaking podcast, Bone Valley host Gilbert King uncovers startling new evidence that Jeremy is responsible for a string of murders. King is the author of the Pulitzer Prize-winning book, Devil in the Grove, which led to the exonerations of four innocent men. Bone Valley is a production of Lava for Good Podcasts in association with Signal Co. No1.

All There Is with Anderson Cooper

All There Is with Anderson Cooper

Anderson Cooper takes us on a deeply personal exploration of loss and grief. He starts recording while packing up the apartment of his late mother Gloria Vanderbilt. Going through her journals and keepsakes, as well as things left behind by his father and brother, Cooper begins a series of emotional and moving conversations about the people we lose, the things they leave behind, and how to live on - with loss, with laughter, and with love.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2022 iHeartMedia, Inc.