Math & Magic: Stories from the Frontiers of Marketing

Math & Magic: Stories from the Frontiers of Marketing

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.... Show More

BusinessWeek once called him “the James Bond of the media world.” The Columbia Journalism Review declared “No other reporter has covered the news communication business as thoroughly.” And the truth is, there’s a lot about the world that we wouldn’t understand if it wasn’t for journalist Ken Auletta—from his profiles of powerful people to his keen instincts for industry reporting. But how did working in politics lead him to journalism? Why does he think the press can be such a motivator for good? And what’s his trick for landing so many high-profile interviews? Tune in as Bob and Ken discuss. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

Share
Mark as Played

Chat About Math & Magic: Stories from the Frontiers of Marketing

Popular Podcasts

Stuff You Should Know
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The Joe Rogan Experience
Joe Rogan's Weekly Podcast
Crime Junkie
Crime Junkie
Crime Junkie is a weekly podcast dedicated to giving you a true crime fix. Every Monday, Ashley Flowers will tell you about whatever crime she’s been obsessing over that week in a way that sounds like you're sitting around talking crime with your best friends. The storytelling is straightforward and free of rabbit holes so the cases stay suspenseful and are easy to follow. If you can never get enough true crime... Congratulations, you’re a Crime Junkie! You’ve found your people.