Join Bob Pittman for the new season of Math & Magic.
This season, Bob sits down with visionaries—from CEOs, to neuroscientists, and everyone in-between—to hear how they’ve used data and creativity to successfully adapt to the biggest changes of our time: the metaverse, fake news, remote work, championing stories that matter, and more.
See omnystudio.com/listener for privacy information.
Episode Transcript
How does an idea change the world? I say it
comes down to two things. Math and magic. Hi there,
I'm Bob Pittman, Chairman and CEO of I Heart Media.
I'm back for an all new season of my podcast,
Math and Magic, Stories from the Frontiers and Marketing. If
you're a new listener, welcome. If you've been with us before,
hello again. I know it's been a minute and we
(00:21):
had to take a break during the pandemic, as many
people did, but it really feels good to be back.
This season, I sit down with the trailblazers on the
frontiers of marketing to hear how they've used data and
creativity to bring new ideas to life. Will welcome leaders
like Jeff Bucas, who oversaw HBO during the age of
the Sopranos and Sex in the City and brings important
(00:42):
industry knowledge to analyze today's streaming wars. We were the
only work that didn't make shows for the advertisers. We
made the shows for the audience. The math of it
is we didn't have advertising. That's a structural thing, and
the magic was our campaign. It's not TV or unique
thinkers whose groundbreaking insights inform all of us in marketing
(01:06):
or content creation, like neural scientists David Eagleman, whose book Incognito,
The Secret Lives of the Brain turns out to be
the best marketing textbook I ever read. How do I
tell stories? How do I lead the audience through a
journey where by the end of it they've learned some
They've turned on something that's changed their internal model. I
love learning from truth seekers like Stephanie Rule. NBC News
(01:28):
senior business analysts and hosts of the Eleventh Hour with
Stephanie Rule, who fearlessly navigates this era of disinformation. Am
I hoping? I want the world to get better and smarter.
I want to create content that helps people do that.
I want the world that I had my kids to
be better than the world I received. And I hearts
very own. President of the Black Information Network, Tony Coles
(01:51):
joins me as well to share the story of how,
during a national reckoning on race, he sprang into action
and led the creation of b I N, the only
full time news network for the black community. We're sourcing
stories that mainstream newsrooms would never tell, only because they
lacked the diversity to bring some of these stories to light.
(02:14):
Listen to the new season of Math and Magic, premiering
September on our own I Heart Radio, app, Apple podcast,
or wherever you get your podcast
Host
Bob Pittman
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