Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.... Show More
October 15, 2020 37 min

Any good student of advertising and marketing should know Sir Martin Sorrell’s name! From his rising to star status as Saatchi & Saatchi’s CFO, to his building and shaping of WPP— growing it from a shopping cart maker to the world’s largest advertising holding company, Sir Martin is as well known for his legendary insights as his headstrong opinions. Listen as he and Bob discuss why you need to employ dissenters, how his father’s drive and work ethic shaped his career, and how a sabotaged memo almost prevented him from working with David Ogilvy. 

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