Math & Magic: Stories from the Frontiers of Marketing

Math & Magic: Stories from the Frontiers of Marketing

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.... Show More
August 21, 2019 42 min

As a kid, there were some things Translation's founder and CEO Steve Stoute just knew: that there were 50 houses on his block (he used to count them!), that there was no job he wasn’t willing to do (from shoveling snow to delivering newspapers), and that the Bangles didn’t have to be classified as either black or white music. Hear how following his curiosity led him to the record business, why the Men in Black soundtrack was a revelation to marketers, and how building bridges and railing against the “fake metrics of segmentation” has made him the incredible success he is.

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