How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join Bob Pittman as he analyzes the Math and Magic of marketing.
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Episode Transcript
To me, data isn't just numbers. Data is also words.
We struck a relationship with Twitter to be actually the
first one to anonymously connect tweets to purchasers. What I
learned is that there are words that people use in
social media that can tell you whether or not they're
(00:20):
going to go to a film six months for that
film comes out. It is astonishing. Every cultural phenomenon comes
down to two things, Math and Magic. I'm Bob Pittman,
chairman and CEO of I Heart Media, and one of
the things I've always loved is trying to decode how
big ideas find their way into the world. My new show,
(00:40):
Math and Magic is about those stories. It's about the
stories from the frontiers of marketing. Each show, I sit
down with visionaries to hear how they've used data and
creativity to bring incredible ideas to life. It was just
pure desperation. So I come in to the programming meeting
and I said, I've got an idea. I was fearful
(01:01):
that creative executives would see me walk down the hall
and run and hide, because like, there's the data nerd.
Every label was saying no to me. They're like, Scooter,
your grade at marketing, but like it's a YouTube kid.
Let's say, guys, there's a sleeping giant over here. You're
not paying attention. I discovered Justin Bieber on YouTube. Listen
and subscribe to Math and Magic on Apple podcast, the
I Heart Radio app, or wherever you get your podcast
Host
Bob Pittman
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