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September 12, 2024 47 mins

In this episode, John explains the true nature of the money game and financial institutions. Decisions are based on finances, not race. Listen to this episode to learn how to win!

 

To get John's book, Financial Literacy for All, visit: https://johnhopebryantholdings.com/financial-literacy-for-all-book/

To learn more about John's Operation Hope initiative, visit: https://operationhope.org/how-we-help/credit-money-management/

 

 

See omnystudio.com/listener for privacy information.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome the Money in Wealth with John Hobryant, a production
of the Black Effect Podcast Network and iHeartRadio. Hey, Hey
is John Hobryant? And this is Money and Wealth. What
if I told you you could win this game, this

(00:22):
game called life? What have I told you that? What
have I told you that it is set up for you? Yes,
maybe not to win, but I can give you the
tools to turn that around. Now and I'm going to
be provocative, well, not provocative to me, but it'll be
provocative to everybody who thinks the world is set against
them and tell you it's not racial. Now, I'm about

(00:46):
to start a lot of fights because we know that
racism is real, and there are countless civil rights organizations
that spend their time every day fighting racial discrimination. And
so is John Bryant saying that that's not real. Is
John O'Brien saying that that's somehow, some kind of a game.

(01:09):
Is John O'Brien saying that their time is coming on? No,
racism is like rain. It's either falling somewhere or as gathering.
So you might as well get out an umbrella and
a color you like and start strolling through it, because
it's not going to change. So you must. You've got

(01:29):
to adapt, you've got to change, you've got to flow,
you've got to upgrade your software. I'm going to reference
Malcolm X. Malcolm X said, we've been bamboozled, We've been tricked,
we've been fooled. And while that is from the nineteen
sixties and related to civil rights, and I'm talking about
silver rights. And by the way, everybody should pick up

(01:51):
my book Financial Literacy for all number one best seller
in the country, one of very few best selling books
on business and economics by a person of color, although
books for everybody. That's the primer for this conversation, pre
post and even during. I want that book underline and
highlighted throughout. But what if I told you that. I mean,

(02:15):
the thing about racism is it's like hurting cats, It's
like hugging jello. I can't get into somebody's heart and
change how they feel about you, But I can get
in your head and change how you feel about yourself.
I can get into your head and as a result
of that, get into your thought process and your habits

(02:36):
and your pocket and change how you operate in this world.
And to turn the nose that you normally get into
opportunities and turn them into yeses, and in so doing
this will change your life. So I'm talking about changing
your life, not changing somebody else's life, not changing somebody
else views, but views you or flows you.

Speaker 2 (02:57):
Again.

Speaker 1 (02:58):
Quincy Jones, one of my dear friends, would say, the
music producer, not one ounce of my self esteem and
self respect depends on your acceptance of me. So I've
already said that racism like rain, it's either fall in
someplace or it's gathering. You might as well get out
of an umbrella in the color you like it starts
strolling through it because it's not going to change, so

(03:19):
you must.

Speaker 2 (03:21):
I remember.

Speaker 1 (03:23):
When I found an operation Hope. I love history, and
I would think about, gee, what would doctor King have
dealt with in this situation follow the Rodney King riots
in nineteen ninety two in south central LA. Of course
he would have been he would have killed it. He
would have had solutions, he would have had a strategy,
you know that one that there's no question about that.

(03:46):
But I remember saying, very respectfully, very respectfully, in some
ways he would He had an easier challenge in the
midst of the civil rights movement, and again civil rights
is essential. So I don't wan anybody walking away from
this thinking that John Bryant saying it's one or the other. No,
I'm saying it's both. The issue is a not or right.

(04:07):
You need civil rights and civil rights, you need protections,
but you also need opportunity.

Speaker 2 (04:12):
Right.

Speaker 1 (04:13):
So what I'm saying is that we have built up
institutions in the streets. Now we need access to the suites.
We've got a bunch of organizations and institutions that have
at least the minority in underserved communities.

Speaker 2 (04:28):
I'm talking about.

Speaker 1 (04:28):
Although this advice is going to give you for everybody,
by the way, but if you're a minority listening to this,
if you're a black person listening to this, if you're
a brown person listening to this, you're a woman listening
to this, you understand that there are unnatural barriers that
you've been dealing with. And there are tons of organizations
God bless them and thank God for them that have
been put in place that are doing God's work. Those

(04:52):
are organizations that are built and organized around red rooms
keeping bad things from happening to good people. What we
need now are a bunch of green rooms helping good
things to happen to good people, opening doors, not just

(05:13):
fighting wars. We don't have green rooms. I'm talking about
black people in particular. Now, there's one video that I did.
I spoke at the Milking Conference and Nicole Valentine was
a moderator of this panel with a bunch of battles
on it at the milk In Conference, and I happen

(05:34):
to say, is part of my remarks that I wanted
to be the Federal.

Speaker 2 (05:38):
Reserve of the Hood.

Speaker 1 (05:41):
I believe Jay Brown was also on that panel, who
I really expect co founder and vice sherman of Rock Nation,
Jay Brown. But I remember saying that I wanted to
become the federal Reserve of the Hood, that I wanted
operation to helpe to become the fed of the Hood.
And that video has gotten now millions and millions millions
of views, and to me it was just common sense,

(06:01):
but for many it was enlightenment. I don't know, And
it got me thinking, how again, going back to doctor
King's plight and with my mentor ambassador Andrew Young right
next to him to the right, at every step of
the way, and during the movement they were dealing with
love and hate. Somebody will tell you I love you

(06:23):
or I hate you very specifically. And what I said
in nineteen ninety two when I found an Operation Hope
in south central Los Angeles after the Rotteney King riots
was I don't think that the new issue is love
or hate. That's not the new primary problem. The new
primary problem is radical indifference, that no one cares enough
about you to hate you. Increasingly, the risk, was I

(06:47):
thought in nineteen ninety two, is that no one cares
enough about you to actually hate you. It's not love
or hate anymore. I thought in the future the risk
was but radical and different. That it's just like whatever.
And if you look at thirty years later, look at
what's going on today. Unfortunately, that is front end center.

(07:11):
And so when I say the new discrimination is not
primarily racial, it's economics. It's about the money. When I
say I'm gonna help you learn how to get the
green and that that I don't want to use word trumps,
but that over overrides and cannibal ride the black and
the white and the red and the blue. That's what

(07:33):
I mean. I'm not saying racism isn't real, saying bias
is not real. I'm saying over the rounded through it,
we're gonna get to it. I'm gonna say something quite
controversial here. Black people need a Black Jewish business plan. Yes,
I said it. That there is only about fifteen million
Jews in the world of eight billion, but they're a
household name there. Last time I checked about twenty five

(07:55):
percent of the ASCID value of this country. I think
that's right, the last time I checked the asset base
of this country. Even though they're I don't know, two
three percent maximum of the population in this country, and
they've got their own country, literally very small country, but

(08:20):
like the Vatican, very influential. Do you know, the Vatican
is probably one of the most powerful banks in the world.
So even though Jews have been discriminated against, and we're
seeing it in this day, in this time, they've also
created a bulkworth. They've created a defense against that, a

(08:44):
defensive line that's also an offensive line. And it's called
wealth and opportunity. And I want that for Black America.
Black America does not have plumbing. We don't have economic plumbing.
And that's a problem when we are a one point

(09:05):
five trillion dollars plus economic force. But most of that
ninety two percent of that is consumer spending. That's a problem.
And so we need a business plan for Black America.
All people need a business plan, but certainly Black America. Again,
my Jewish brothers and sisters, in spite of the discrimination

(09:27):
and racism come in their way.

Speaker 2 (09:29):
Have created an environment where it's painful, it hurts.

Speaker 1 (09:36):
To attack them. It's not good business. It's not good
for your business, it's not good for your brand, and
not you know, they both have a powerful wealth creation
in multiple industries, I might add, and powerful philanthropy which
they can direct and use as a defense. And I

(09:58):
want to now go go to the core of this
for you. I said something pretty powerful here, Why and
how the new game of money that is the center
of your life, and how that is more important than
even the racial barriers that face you. Let me now
first make the primary point and grounded in the history.

(10:23):
Somebody's going to listen to this and go watch this
and say he's wrong. Racism discrimination is rooted in slavery.
As an example, No, slavery was about money. Slavery was
how do I build a country for free using the
best labor and the best intellect. On this topic, in

(10:46):
the world. What do you mean by that Slavery was
rooted in an agrarian era. In other words, you made
your money through farming land and the crops of that day.
Tobacco and other things were in southern states and in
regions of the Caribbean, etc. Where it's hot, it's often humid,

(11:08):
hard to work in these environments, rough work conditions. But
more importantly, the soil has been beaten up and looks
like it's dead, but that's where these crops are inclined
to grow. How do you bring these land areas back
to life? Who is that talent? The poor white immigrants
that came from England said, the heck with that. England

(11:30):
brought poor whites, Yes, poor whites over here. White folks
who are white, wealthy who are given titles and land
and mandates, brought poor whites from England. Yes, and the
criminals they sent to Australia by the way, they brought
poor whites here and put them to work. And poor
whites were like, no, we're not doing that, We're not

(11:52):
feeling that at all. So they had to find and
they didn't have the expertise. Also, so there's another story
to this because blacks and whites. Poor blacks and poor
whites were friends in the sixteen hundreds. There's another on
my podcast where I get into this, and you should
check that out. She listened to the whole every episode,
but certainly check that out. And I believe I also
covered that in my book Financial Literacy. For all of

(12:13):
how blacks and poor blacks and poor whites were friends
and over money and power posician in the world, they
were divided. This is the sixteen hundreds. The first indentured
servants in America were both black and white. Okay, back
to the story.

Speaker 2 (12:25):
So they went the.

Speaker 1 (12:31):
Billionaires of that day, the economic chieftains said, where are
there people who have this talent for the land Africa?
So they went to Africa and found people who could
bring dead soil to life, and they brought them here.
But they didn't need the attitude, they didn't need the drama.
They needed the self esteem. The conference they built literally

(12:52):
beat the self esteem out of us. And again this
is I don't want to get into too deep onness.
I'll do a separate podcasts just on unpacking slavery and
Jim Crow and how we got here. But to make
this point, because I did another podcast where I said
that black Africans and Black Caribbeans tend to have whenever
you generalize, you discriminate, Yes, but generally speaking, they tend

(13:14):
to have higher self esteem and lower levels of confidence
because they have intact family structures. They slavery didn't exist
in these places for long periods of time. They had
again mom and dad at home. They had the dentists,
a lawyer, or the government leaders. The business leaders were
all black like them for as long as they can remember,
and the criminals were black like them too. It was
you know, fair exchange and no robbery environment. Everybody looked

(13:38):
like them, and so they had high self esteem okay,
but low levels of confidence because those are not growing
economies where you competed at the highest level. Black African
Americans who had all that drama and who had the
self esteem beaten out of them literally, and they couldn't
protect their wife, couldn't protect their children quite literally, weren't educated.
Kept these things were illegal to give to people of color,

(13:59):
black people specifically at that time. They ended up having
low self esteem but high confidence because they succeeded in
spite of that in the biggest economy on the planet,
the United States of America. So after Americans tend to
have higher levels of confidence and lower levels of self esteem,
whereas that Black Africans and Black Caribbeans tend to have
higher levels of self esteem and lower levels of confidence.

(14:22):
Confidence is competence leaned into the world market. So the
first thing that we thought was about race alone, Ashley
was about money, primarily, which was slavery. Let me now
fast forward to today. This is not meant to be
a history lesson. It's meant to be a guidepost for you.
So again, I may I've said something pretty powerful here

(14:43):
that the game today is mostly about money. Let's look
at our politics. This is a joke, but unfortunately a
lot of jokes are based in reality. For the longest time,

(15:05):
I mean, you know, decades and decades and decades and decades,
mayors of big cities were white. The joke is that
once the city started to go broke, they handed it
to a black man or a black woman. Okay, well
we've done with this. Now you you can revive it
or kill it or whatever. Right, And it went all

(15:27):
the way to the presidency. The country was broke, the
country was on his was on his knees and they
gave a black man a shot. He did a great
job with it. By the way, President Barack Obama. That's
a joke, but there's some always a little bit truth
in every joke. But also that there was a.

Speaker 2 (15:44):
Signal there that that.

Speaker 1 (15:46):
That really the game was economic when doctor King was going,
so people were pivoting toward money. They were like, Okay,
politics is good, but that's I'm not can' I can't
get rich in politics. You know, it's about the money
unless you want to go to jail. When doctor King
was marching within the South, and Andrew Young was helping
my mentor Ambassador Andrew Young and others, doctor Dorothy Hyde,
Missus King, etc. Doctor King would shut down the economy marching,

(16:11):
which was sorry, Doctor King would march and thus shut
down the economy because two thirds of the customers in
these small towns were black.

Speaker 2 (16:19):
Hello. So even though the.

Speaker 1 (16:23):
Back of the bus situation was certainly racial and really
about class by the way keeping people in their place,
so to speak, doctor King made it about the green
because when he shut down the economy by protesting, it
hurt the business people's wallets because every customer where they're

(16:43):
in the front of the bus or the back was
using the same currency, which was green. And so when
sixty percent of your customers say I'm going to do
a black taxi, no punt attended to black taxi, which
is now uber and lyft. By the way, they were
using their own cars to drive people around because they
were not going to participate in a racist system, an
unfair system, a system biased to gets them. The business leaders. Ultimately,

(17:11):
after this pressure in these cities, doctor King would send
Andrew Young in too. You know, if there's several weeks
of protesting and shutting down the economy, doctor King would
send Andrew Young with a business suit on to cut
a business deal with one hundred business leaders in town.
He cut a deal with any one hundred business leaders
in any town. You can turn it around and he's
send that the cenebasi Young and me to meet quietly

(17:34):
behind closed doors with one hundred business leaders. Cut a
deal to get to take down the whites only signs.
Cut a deal to take down the stupid policies. Cut
a deal to integrate the lunch counter, and so on
and so forth. Doctor King's philosophy. This is not his quote,
but it's a quote I use all the time that
he talk without being offensive, listen without being defensive, and

(17:55):
always leave even your adversary with their dignity, Doctor King.
Unlike some leaders today who just want to hurt people
and they want them to feel the pain, and that's
their payoff, I guess, although they're not getting anywhere, Doctor
King wanted win, win. He even wanted his adversaries to win.

Speaker 2 (18:11):
Again.

Speaker 1 (18:13):
Talk without being offensive, Listen without being defensive, always leave
even your adversary with their dignity because if you don't,
let's spend the rest of their life trying to make
you miserable. It becomes personal. So doctor King would not
humiliate the business leaders in public. His problem was was
challenged was with the government leaders, primarily the mayors and
the governors, who would stand in the hallway and say,

(18:35):
over my dead body. The business leaders were just using
lazy morals, lazy ethics and whatever whatever. Maybe they were
racist to Doctor King would send Andrew Young and their
then Andrew would cut that deal. This is why doctor
King never wanted Andrew Young arrest it Ever, maybe I'll
tell that story of how doctor King even hired Andrew Young.

(18:55):
I think it's relevant to this podcast and the one
hundred busines leaders would say if I we'll just get
our customers back, which means get our revenue going again, right,
And that's what would happened in most of these deals.
They'd cut a deal and then and then the mayors
would go talk. Sorry, the business leaders would go talk
to the mayor and say, okay, knock it off. Enough
of this stuff. So the business agenda drove the public

(19:16):
policy agenda. If you want to call it that way,
describe it that way. Let me now explain how Andrew
Young and Baston Young got to doctor King. And then
I'm going to come to the present day and give
you some examples today of how this is all around
you and you're just not seeing it and what you
can do about it. It's positive because doctor King s

(19:39):
and Andrew Young in there to solve problems of the streets,
retail access, you know, public accommodations, public transportation. I'm trying
to create a new constituency of one hundred business leaders
in every town in the suites civil rights to seal
for rights. Civil rights. By the way, do you know
that the first reserve currency of the United States of
America was not old It was silver? Uh, there's no

(20:02):
reserve currency now at the currency's unhinged to.

Speaker 2 (20:07):
Go to arts or whatever. But it was originally silver.

Speaker 1 (20:09):
Silver was was originally selected as a reserve currency for
the US and my silver rights.

Speaker 2 (20:16):
It's just a coincidence.

Speaker 1 (20:17):
So doctor King Uh met Ambassador Young and wanted him
to work with him, and sent Ambassador Young to his
office in Atlanta. And it showed that Doctor King always,
you know, was out given speeches and whatever in traveling,
so we wasn't at the office often. So Doctor King
is a little known story. By the way, you're getting
an inside track here. I don't believe this is actually
written anywhere, so you're getting a real special one. I
got this directly from Ambassador Young. Of course, he's my mentor,

(20:41):
the Nelson Mandela of our times in the world. Built
the biggest economy in the South, Atlanta, Georgia, into the
only international city in the South, the only mayor ever
mentored by doctor Marle King Junior bastardor Andrew Young. If
you don't know his legacy, please look it up research.
He's amazing. So doctor King Uh tells Andrew Young, go
go to my office and get to work. Please help

(21:03):
us with the civil rights movement. So he goes to
Atlanta and he runs into Abernathy and others and they're like, no,
we're good.

Speaker 2 (21:11):
Doctor.

Speaker 1 (21:11):
He's always sending people here. But the offices are all full.
Everybody's got a seat, there's no place for you to sit.

Speaker 2 (21:17):
Goodbye.

Speaker 1 (21:19):
So and Basside Young says well okay and leaves. Then
Andrew Young Whereverend Andrew Young back then? And so he
gets back and doctor King didn't like conflict, by the way,
and an interesting did he hated conflict, which has also
proved another asset from Andrew Young to doctor King, which
I'll maybe mention that in this podcast. So he goes

(21:42):
back to his church, he tells them the story and they,
the church leaders, like okay, we can fix this, and
so they create a grant that was designed to teach
civil rights leaders, train them in civil rights, non train
them a non violent protesting, et cetera, et cetera, trained
civil rights leaders. And so they gave Andrew Young a
portable grant. The grant only went with him. It was

(22:06):
for SCLC, but it needed Andrew Young as the representative
of the church to go teach this philosophy. So when
doctor King, so and Andrew Young showed back up to
the office for SELC. He had money with him, He
had a salad. Well, I'm getting a hit of myself,
which included his salary. Yes, but I'm getting hit of myself.
So now they're like, oh, yeah, you got some money. Yeah,

(22:26):
sit right there, right, that's what doctor King's that sit
right there. So now when Abernatheine others got angry with
Andrew Young, this again became why one of the reason
that the best Young became so valuable to doctor King,
and he never wanted them arrested. Doctor he never wanted
Andrew Young arrested, for which Andrew Young got teased about
later by other civil rights leaders. I think it was jealousy.
By the way, it's nothing to get arrested. There's nothing

(22:48):
special by getting arrested. I mean, it's morally appropriate and
be proud of standing up for what's right. But if
you cannot get arrested and get your problem solved, in fact,
you can win the war, not just the battle, and
not get arrested. That as I'm about to explain to
you even better right again, upgrading our software. We need
the streets and the suites, we need civil rights and

(23:08):
civil rights. We need people who are willing to get
arrested so somebody can then, you know, open the door
to opportunity. So you never have to worrybout getting arrested
ever again, unless youre getting arrested by opportunity. So doctor
King goes on and travels again. Well, now Andrew Young
would see things going on in the office, He's like, no,
that's not right, No, we shouldn't do that. And before

(23:30):
Abnathy and others could just fire Andrew Young or tell
me to go away. But now Andrew Young had his
own money, he had his own he had his own salary.
I think he was the only one in that office
who was not paid for by on the payroll of
SCLC under the control of those who were around the
office when Andrew when doctor King wasn't there. So now
Andrew Young has an independent voice because he had an

(23:52):
independent pocket. Can I get an amen? Dropped the mic?
An independent voice because he had an independent pocket. And
now you can just tell our right the truth. But
the truth is y'all crazy. And so doctor King relied
on Andrew Young now to talk to the crazy people
on the left and the right in the movement. Uh
and in the office who are saying oftentimes crazy stuff,
but had a colonel of a good idea, and he

(24:13):
and because doctor King did not like conflict, he'd wait
for Andrew Young to sort it all out and knock
heads and and get and curse people out and get
to the point where there were the colonel of this
idea had been refined to a magic moment, and then
he would then bring that idea to doctor King, and
Doctor King would say yes, and let's go forward with
the staff. And the only time Doctor King ever threatened

(24:34):
to fire Andrew Young's when doctor when Andrew Young got
frustrated and threw his hands up and like, oh, screw
these crazy people. I'm not I'm not mess around with this,
and and told Doctor King that and doctor King's will
look at Andy, if you're not gonna do this, I
don't need you like this. This is this is your job.
This is what I need for you to sort this
stuff out. And that's why he's the ambassador. He's a teacher,

(24:55):
he's a facilitator. So he did it both inside the
office and outside in the commune to the I've already
a gain example of how he brought the business community
together behind closed doors. And whenever you saw Doctor King
and Andrew Young in photo together, and please you can
search it. Whenever you looking for doctor King's photo, you'll
see Andrew Young nine times out of ten right next
to him. But he's never looking at the camera. He's
looking up the ceiling, at the walls, looking left, right down.

(25:17):
He's looking for threats. He never wanted to be Doctor
King like other leaders. He wanted to be himself, but
he wanted to protect his friend. But he understood that
the money was really important. That's why he was able
to bring those talents to Atlanta and turn Atlanta into
the most educated city in the United States of America. Yes,
that's the courting the Forbes advisors. Atlanta is the most
educated city in the US. She's talking about Mayor Andrew Dickens.

(25:39):
About that. Who's who's so proud of that? Good for
good reason And the biggest economy in the traditional South
with almost five n b and dollars a year in
economic activity. Now, let's now bring this to today. And
when I say, it's all around you. So in the

(26:01):
old script, people would curse you out, they call you names,
they would do things to keep you out of the
public buildings, they would, you know, they drag you out
in their heels. But today you can sue somebody. You can,
you can sue their pants off if they dragged you out.
They first of all, I get theres, get them arrested
in social media, get them arrested. Then you get Then
then the business gets zeroed out because of that bad publicity.

(26:26):
And maybe you can even sue them if you had
some harm and literally drill a hole in their economic pockets.
Which again it's about money too. But now you have
these community and by the way, but by the name
of these communities, this is not racism, this is classism.
These are people who just want what they want right.
It's no different than our home. We have a gate
around it and a private I used to leave in

(26:48):
a gated community and there were I don't know, fifteen homes,
twenty homes in this gay community. But I had to
obey the HOA rules Homeowners Association. I had to I
couldn't park a car on the street for more than
two days. I couldn't park I couldn't have two cars
in the driveway, which are by the way, great rules.

(27:09):
It was about apparents. All that stuff but I didn't
want anybody telling me if I was gonna have a party,
had to tell people it was a community pool. I
had to get notifications where we got in the water.
I didn't want to do it all that stuff. I
want't we get in the pool. I want to get
in the pool. When I want to put a car
in front of my house, and put a car in
front of my house, well keep it there for a week.
At two weeks eight, I want to do what I
want to do. So I went and got my own
gate and my own property, my own forty acres in

(27:29):
a sprinter van where I control the rules. But by
the way, that's also economic right. Civil rights gives you
a lot of civil rights. So these communities are not racist.
I've been in these communities. I did not pick up
one ounce of racism. But they achieve another objective that

(27:52):
might not be the problem of some people who are
maybe not so progressive, who may live here and look
at these look at these places up Sara and B
here in Atlanta, see R E. M B E serenb.
Outside of Atlanta, beautiful community restaurants, whatever, completely completely self

(28:14):
contained schools, playhouses where they do plays.

Speaker 2 (28:19):
They may have moved.

Speaker 1 (28:20):
I think in a movie theater. They are horse barns.
They've got restaurants, plural restaurants. They've got entertainment centers, creative centers,
arts centers, schools, middle school, elementary school, high school. Of course,
residents is homes for rent, homes to own. It's his
own community. I'm gonna name some others. Well, Trilith, right,

(28:43):
you know Trilith Communities. That's in Fayetteville. They just the
second biggest movie studio in the country at Trilith t
R I l U t h I believe it's spelled
look that up on his way to be a billion
dollar community. My friend Dan Cathy built that in Faynville,
not close, not far from me. Thermal, now, this is

(29:07):
a motorsports community in California outside of La but thermals deep. Like,
you want to be a member of Thermal, you want
to go race your car there. They only have two
hundred and ten members. Two hundred and ten. They have
seventy five homes that are there, one hundred and thirty
five home lots.

Speaker 2 (29:24):
That's it.

Speaker 1 (29:25):
You've got to buy a lot when you become a member.
The membership it's one hundred and seventy five thousand dollars
initiation fee, twenty five hundred dollars a month membership fee,
and you've got to agree to buy to build at
least thirty thousand square for the house there. As I understand,
those homes are worth between five to seven million dollars.

Speaker 2 (29:44):
The build costs.

Speaker 1 (29:46):
And yeah, you're not going there, broke. This is in California.
Let's go back to some examples. The Hamptons. I was
just in the Hamptons a few weeks ago. I mean,
there's nothing in the Hampton's less than seven figures. In fact,
seven figures.

Speaker 2 (29:59):
Get you a check.

Speaker 1 (30:01):
Most houses are five million on the low end, ten million,
twenty million. Now you're talking right. I stayed in one
when I was there, and I didn't see one black
person in the Hamptons. And it wasn't because they had
blacks keep out signs. It's expensive, expensive to live, their
shop there, to go to dine there. The thing that's
consistent about all these places I mentioned, and there's there's
a bunch of more. It's expensive and it's hard to

(30:26):
get there. It's inconvenient. It's not convenient to roll up
to these places. But again it costs to whether you
if you want to go to a restaurant, if you
want to just dine, it's expensive. You know, it's about
one hundred dollars, hundred dollars for lunch. And this is
how they keep what you might call the riff raft out.
I'm not calling your names unless you think your riff raft.

Speaker 2 (30:48):
And it works.

Speaker 1 (31:00):
Here's the image of what you have in your head.
Because there's a There are five hundred communities I just mentioned.
I just gave you four examples, gated communities, so private homes,
private roads, private security, private schools, private planes, private cars,

(31:23):
private lives, gated communities, toll roads, inconvenient.

Speaker 2 (31:29):
Access, high prices.

Speaker 1 (31:32):
It's a way to create an exclusive environment that excludes
the drama, pulls all the stuff they don't want away,
and attracts the green. Now, if you're black and you
can afford that, we'll welcome. When I go to these places,
no one ever says the thing to me but hello.
When I was in the Hampton's two weeks ago, I

(31:55):
literally did not see a black person unless they were
a nanny occasionally a worker in the shops. I think
I might say I saw a half dozen workers over
three four days. But literally, it just was white people everywhere,
and it wasn't and people couldn't be nice to me
when I talked to him, So it wasn't there excluding us.

(32:16):
It's just expensive and inconvenient, and maybe some people just
feel like, ah, I'm good. I'm not. I don't feel
the love. But it's no longer about lover hate. It's
radical and different than no one cares enough about you
to hate you. I remember I said in one of
my books about President Reagan. I was in Harlem. This
is twenty years ago, twenty five years ago, and his

(32:36):
brothers like President Reagan is a racist. No, I don't
think he's racist. I knew President Reagan were born in
the same day his wife honored. Was he honored me,
recognized me? At least? No, President Reagan's are racist. No,
he's not my cup of tea. I think he you know,
I'm not crazy about his policies when he was president,
But I don't think he was a racist. No, he
was a racist. I literally explained something to you. President

(32:59):
Reagan didn't have no black friends then, at least that
I was aware of, didn't have any black children, no
black relatives. I didn't live in a black community, didn't
grow up with a black experience, does not have a
black environment. President Reagan, I'm gonna say this in present
day as if he was alive, President Reagan, don't hate you.
He ain't thinking about you, wasn't thinking about you. You

(33:23):
were on not on his radar screen. He was just
indifferent to you. Now, the only time he knew you
was if you know, congressional leaders or black elect officials,
or somebody or some recording artists, some celebrity said you
were racist.

Speaker 2 (33:35):
You're a bad person around the Reagan.

Speaker 1 (33:36):
So now his only experience he wasn't very curious about
cultural things like that, so he wasn't going to go
try and find it. Now his new experience a black
people is a negative one only, and so then he
it just reaffirms his maybe already pre existing biases. So
now he really doesn't want to be associated because nobody
wants to be associated with somebody who's attacking them, whether

(33:59):
you're racist, a nice person of the planet. So you're
if the person has no experience with you whatsoever, but
their first experience of you is you attacking them, they
just shut down completely. So why do I tell you
this story, because you don't have to live in this
world and just take it. You can master it. This

(34:20):
is why I love for you to get your credit right.
Because when somebody cursed me out, or if they they don't,
but if somebody was cursing me out or being mad
to me at a restaurant, you know, I don't have
to get upset with you. I can put my Americ
Express card out, my Black America's Press card and knock
you out with it without ever touching you. I can

(34:40):
I can buy the not just pay for the bill.
I can buy the restaurant with it. Like literally, there's
no limit on the card.

Speaker 2 (34:46):
Over with you.

Speaker 1 (34:46):
Doesn't have to get upset with you. She just I
mean she was on the board of I think it
was Weight Watchers, and something happened when something went down
where she didn't like what they were doing, and so
U she made some moves that they didn't like, and
so they said, well, we're gonna we don't appreciate you

(35:07):
doing s y z oprah, So we're going to I
just saw op a few weeks ago.

Speaker 2 (35:10):
I love her. We're gonna, you know, we don't want
you to think to be our spokesman. Anymore.

Speaker 1 (35:18):
Can you imagine somebody saying this to Oprah and she's like,
that's cool, that's fine, no problem. Didn't raise her voice.
One stole Oliver stock tied to the deal. The stock
then plunged. I think this is weight watchers. Don't quote
me in this, but whatever weight management company she was
associated with, you can correct me in the comments or
confirming the comments. If I'm right. The stock plunged when

(35:38):
she sold her shares. They forgot that she had a
strong economic interest. She wrote a very smart, financially literate,
and intelligent deal. It's all about the details. When she
cut that deal to be their spokesman, she she's like,
I'm not gonna rock the mic. I'm gonna own it.
And that's what I want you to do. I want
you to own the stage. Don't just dance on it.

Speaker 2 (35:58):
I want you.

Speaker 1 (35:58):
Quincy Jones says, if you think that you're in the
music business and you don't own music rights, publishing rights,
licensing rights, some kind of rights or ownership interests, you're
not in the music business. You're a temporary performer. Quincy
and Jones and I iced to talk about Michael Jackson
and how Paul McCarthy got very upset with Michael because
Paul McCartney said that Michael should own publishing, shouldn't just

(36:20):
be an entertainer. And Michael realized that he was smart,
and so God gave you two ears in one mouth
to listen twice as much as you talk, and so
he's like, okay, cool, that's really smart. I should own
publishing rights. Okay cool. So he had it owns who
I was trying to own his own publishing rights, Michael
Jackson's rights. But then he's like, well who else should

(36:40):
I own? The Beatles? So he went and bought bid
for the Beatles publishing rights, and Paul McCarthy lost his mind.
He was extra I think to this day, extraordinarily. In fact,
I know based on public reports, published reports, and his
own words, he was very very very very very unhappy
with Michael Jackson. Now it might have been on the

(37:01):
edges of an ethico that your friend tells you that
you know, he didn't say no, he's not even an
ethical because Paul McCarthy didn't say any publishing rights but ours.

Speaker 2 (37:10):
He didn't say but but the Beatles.

Speaker 1 (37:13):
In fact, there's little bit of arrogance to assume that
Michael Jackson, who's the biggest pop star in the world
at that time, did not did not have a right
to own the Beatles publishing rights too. But he didn't
say you can own any rights but the Beatles. He
was giving this advice against like a tutor gives like
a mentor gives a mentee. Didn't realize that that that
that the student was going to become the teacher. Michael

(37:33):
went and bought the Beatles publishing portfolio. Paul McCarthy lost
his mind and and and could not say a nice
thing after about his once good friend Michael Jackson. Just
he didn't he didn't, he didn't do any unethical He
just outbid everybody else, including the Beatles. The Beatles could
have outbid Michael Jackson. They could have bought that portfolio,
but didn't believe in themselves as much as Michael Jackson

(37:55):
believed in them, and he bought that portfolio. Do you
know that when Michael Jackson and was doing all that
spending and the reason he didn't go broke was because
he owned that publishing rights, which which Sony ultimately ended
up purchasing, was worth a billion dollars his He never
weighed that kind of money. And tour you toured, you
made ten million back in the day, ten twenty million.

(38:16):
The tour that took him out when he passed away
got restless. So I think that was he was gonna
make fifty million. Is to get the number right. We
got the number right, fifty million. But his portfolio was
worth a billion back in that day. It was worth
you know, seven hundred million. And that's in large part
because he owned his portfolio plus a few others, but
mostly the Beatles' rights.

Speaker 2 (38:35):
It's what you own.

Speaker 1 (38:37):
And so getting your credit score now you know Michael
Jackson's credit score was He's Michael Jackson. He is an
imprint in Presario, and he had these relationship capital amongst
people in the music business and they and he was
savvy about business, and so he made a case, a
credible case. You know, the word credit comes in the
lot were creditito, which means credibility.

Speaker 2 (38:57):
Did you know that?

Speaker 1 (38:58):
So he had credibility with those who could work with
him to back him to buy the publishing rights. Now,
he got into trouble financially later on and had to
sell his half of the publishing and ultimately his a state.
I think, right now is trying to sell all the
publishing rights. But the reason Michael Jackson was able to
live the life he lived was not because he danced
from the stage, because he owned the music being played
on the stage. So on the stage that you live on.

(39:23):
The credit score you have gets most of the yes.
Is that you want you want to become you want
a prime home loan, the answer is yes, good credit
score over seven hundred. My mother credit score was eight
fifty four when he the smith got rest her so
and the computer just said yes to my mother midnight.
When my mother went to computer to apply for a
loan for something, a home mortgage or consumer loan or

(39:46):
auto loan, whatever, the computer just said yes, because now
it didn't say are you black, or you're female or whatever.
He said, Oh my gosh, he has an eight hundred
credit score plus over seven hundred. By the way, it's
just fine, perfect, actually seven fifty golden. But my mother's
credit score was eight to fifty four back back when
it went that high, and the computer just said, yes,
you're approved. And you've never seen a riot in a

(40:08):
seven hundred credit score neighborhood in all your life, right,
so I want you to get your credit score right.
I want you to get your debt down, your savings up,
your credit score up, because if you can do that,
the bank just says, yes, the banks are not racist. Okay,
they're capitalist machines. They want to make money and they
cannot make money unless they make a loan. Now, is
there somebody racist at a bank? Sure there is, right,

(40:28):
they're racist people everywhere. But as a rule, like racism
and banks, I did a thing on banks. Can go
and listen to that podcast or break this down. But
one hundred years ago, yes, there was a racist bank.
It was Joe's bank, as family owned it, and he
didn't want to give any loans to black people. Yes,
or maybe even the women. Women couldn't even get a
loan before nineteen seventy two, you know that. That's that

(40:48):
nineteen seventy two women. I did a Time article on this,
you should read it. I did a podcast on this,
you should listen to it. But women did not have rights,
financial rights before nineteen seventy two, nineteen seventy four. Crazy,
not eighteen seventy two, eight seventy four, nineteen seventy two
in our lifetime. So the bank wants to say yes,
they can't make any money unless they make a loan. Again,

(41:10):
one hundred years ago, they were discriminating issue because they
could because it was owned by a family. Now a
bank is publicly traded and they want their stock to
do well. They want their they want to perform for
their shareholders, which means they need to make good loans.
So if you're pookying them, booboo in them, whether you're
poor white or poor black, your credit score is five hundred,
not making you alone. They're not making you alone. I
wouldn't make you alone, okay, But if your credit score

(41:33):
is seven hundred, you're not black or white. You're not
red or blues and politics black and white isn't race.
You're green, as in a good credit risk. And if
you get that credit score up, you're just amazing how
your life changes. And it's not about the credit score.
Go to the Hope Financial Wellness Index that we've published
and you'll see if you live in a credit hordse
a seven hundred credit score neighborhood, you lived to eighty

(41:53):
one years old. On average. You live in a five
one hundred and five fifty credit score neighborhood, you live
to sixty one years of age on average, which means
so security is sixty five. You don't even get so
security and you drop dead. Twenty year difference fifteen minutes apart.
Not because of racism or these other things that we've
obsessed about, police brutality. All these things are really important.

Speaker 2 (42:15):
Again. The red rooms. We got red rooms all over
the place. We now need green rooms.

Speaker 1 (42:19):
Access to capital, access to home loans, access, access to opportunity,
access the internships, access the jobs, access to yes, access, access, access.

Speaker 2 (42:28):
To green, the green so we can build a thing.

Speaker 1 (42:32):
I want you to go to a Hope Financial coach.
Get signed up. We have offices all over this country
and Operation Hope and take your life back and get
the book Financial Literacy for all the new colors green people.
It's not black or white, it's not red or blue.
In fact, even the red or blue. The politics is
about the green. As I said earlier, you know, look,

(42:52):
and I mean this is another podcast for another day,
but somebody's gonna listen to this and say, yeah, but John,
we can't succeed. We don't have generational well and you
know how we're going to do this. The credit score
is going to just give you a debt. No, no,
there's good debt and bad debt. There's not a billionaire
in this country. Listen to me, now, there's not a progress.
There's not a growing city, a growing country, or a

(43:13):
growing multimillionaire like me or a billionaire who did it
without good debt. And good debt is something that finance,
is something that may grow and enhance and income or
value and wealth. Bad debt is financing jewelry. Bad debt
is financing a rental car. Bad debt is financing a
ticket to go to a concert. Bad debt is people

(43:34):
do this. Bad debt is financing a vacation. Bad debt
is a twenty sixty percent loan at an apartment store,
department store credit card, credit card. Bad debt is financing
a Mercedes and an eighteen percent interest, and it's not
a Mercedes's Mercedes payments and did the whole thing on
the auto loan industry. Watch that and listen to that.
In this podcast series, I'm trying to bring you in
the light and show you what's right. You want good debt,

(43:56):
and you wanted to manage and leverage things that give
you assets, and your assets cannot be on your ass
all right, loving like John O'Brien, I'm out. I will
see you and next week on my ministry finance. This
is the civil rights movement. This is financial literacy for all.

Speaker 2 (44:15):
Get the book.

Speaker 1 (44:16):
This is the Money in Wealth podcast series on iHeartRadio
and the Black Effect Network. The new color is green.
Check out that thing. Look in your neighborhood, Look in
your city, look in your area. Pull up the Hope
Financial Wellness Index. Put in your zip code. I'll tell
your credit score, and I'll tell you how you're living.
Your day is about money. For the time you give
in the morning to the time you go to bed

(44:37):
at night is a series of financial transactions. Getting gas
in the car. No one's giving the government's like giving
you free gas. Governments like the alarm clock that wasn't
the government. Alarm clock was your It was your mobile phone, right,
your smartphone that you paid for. Money is all around us.
Do we understand it? Get your life right. It's okay
if you don't like me, I like me. I want

(44:59):
you to to be able to say that not one
ounce of yourself esteem depends on someone's acceptance.

Speaker 2 (45:03):
If you just get you. It's James Brown version of
an affirmative action. Open the door. I'll get it my
damn self, all right. I'm out.

Speaker 1 (45:26):
Money and Wealth with John O'Brien is a production of
the Black Effect Podcast Network. For more podcasts from the
Black Effect Podcast Network, visit the iHeartRadio app, Apple Podcasts,
or wherever you listen to your favorite shows. The dep
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John Hope Bryant

John Hope Bryant

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