June 17, 2020 • 28 mins
Phil Thornton is a Music Industry Executive, Television Producer, and Senior Vice President and General Manager of RCA Inspiration. Because he wears so many hats, there are plenty of words that can be used to describe music industry executive and television producer, Phil Thornton. But there is one word in particular that also comes to mind: fearless. And that's because Thornton has proven that he can confidently and consistently create projects and content that successfully goes against the grain. Inspiration is the #1 label in Gospel music! Home to Kirk Franklin, Fred Hammond, The Walls Group, Le'Andria Johnson & more! He is on the show to talk the label had to shifting it’s practices amid the pandemic regarding artist releases, tours, etc. and his thoughts on how things will look for the music industry moving forward. Please welcome to Money Making Conversations, Phil Thornton.
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Speaker 1 (00:00):
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overcoming the arts, and how to live a balanced life.
My next guest is a industry friend and a personal friend.
(02:09):
Uh He's a music industry executive, television producer and senior
vice president and general manager of r C A Inspiration.
Inspiration is the number one label and gospel music honed
to Kirk Franklin. That's my man, Fred Hammond, that's my boy,
the Walls Group, Landraw Johnson, and many many more. Please
welcome the money making conversation. I call him a visionary.
(02:29):
Please welcome Phil Thornton Man. I'm honored Mann. You know
I thank you for that compliment. I know I enjoyed lunch,
and that means that once this calls down, I missed
your smile of phase I did to you in l
A when you're being undered in the Legends Award h
(02:51):
ceremony and uh good friend about Kelly Rowland's uh brought
you on stage and many more good people could bring.
I was just happy I was there to to see
you being on it for that tell us before we
get started. Because it's all about music, it's all about
a body of work. What it felt like to be
be honored at that at that ceremony, it was humbling.
(03:12):
It was I couldn't believe it, just to be in
the room filled with so many people that I've known
since my journey in this business and starting at twelve
years old. Just to be in that room and to
feel that love. Just it was humbling and just grateful
and just I couldn't even believe it. I almost I
couldn't even remember my speech right right. It was just overwhelmed.
(03:33):
It was overwhelmed. Well, it was happy because of the
fact that I know I was blessed with that honor
and it was unexpected, and that those are the type
of honests you you appreciate more because you know you're
just working hard. Okay, Phil, and then somebody tapped you
on the shows. You know something, we noticed that you
know thise what you're doing and and it's a blessing.
We're wanna bless you by honoring you and telling the
(03:55):
world what we think about you. And we also know
that the celebration always benefits to go to a charitable
donation to help out people who have not been successful
in business, all have fallen on hard time. So it's
a dual honor. You get honored, but also we celebrate
by honoring individual of creating income for individuals who are
suffering or not doing well at the time. So it's
(04:16):
a it's a double edge celebration. Absolutely absolutely, and to
my you know, my understanding, we raised a lot of
money that night and which is and it's a path
the goal, which was the blessing in it all. So
that was great to hear that. So yeah, we know,
we do. You know, just we're going into the third quarter,
and when we were started out the year smiling, then
the pandemic hitt and uh, now we're into this civil arrest,
(04:39):
which is understandable as an African American man. I'm just
gonna let people know, one out of one thousand black
men and black boys who have stopped by the police
are likely to be die. That's a statu that a
lot of people don't know. I read their story in
Los Angeles time. That's two point five times higher than
white men. That happens to white men and white boys
when they're stopped by the police one out of one thousand.
(05:00):
And people wonder why we are concerned about police brutality. Uh,
concern when police stop us as black individuals, especially black men.
And let's let's just talk about your business from a perspective,
starting with the pandemic when it hit, some changes you
had to make in the whole circle of communicating people,
your personal life, your business life. Phil you know, in
(05:24):
that pan didn't make hit this is uh in March.
We're actually on you know, past the Ada market within
Quarantine and Social Distancing and Sony Music. So we you know,
our meetings have been converted to all Microsoft Teams meetings,
so we're still getting some face time, but it's it's
a little different. Uh. You know, we were sharing all
(05:45):
of our meeting agendas and you know, data and sales
everything by way of the share feature of Microsoft Teams.
But it's just it's been quite a transition. But we've
still been grateful to police music videos and songs because
some music videos we had already in the can and
then somebody actually created over during the pandemic. But we're
being very responsible with a very limited crew and social
(06:07):
distance thing. We've still been recording songs and albums. He
still open recording music videos, one of which is Kirk
France's new video which just came out called Strong Guys.
So we actually capture that over the pandem. So can
you get that video to it so I can put
it on my social media and my newsletter because I
didn't know the name brother, you know me, I'm in
the marketing Google. You will have it in your inbox. Short,
(06:32):
my boy, you're my boy. You're talking about Kirk a
new song, come on man, Yeah, definitely and and and
it's so timely reshound of what Kirk's talking about. The
song is called strong Guy, and he's speaking about some
of the social injustices, you know, in our country and
just everything happening and he addressed depends there and it's
a really profound, such a powerful song, um and powerful video.
(06:56):
Absolutely well. This month is Black Music month. Um I uh.
I talked to Diana Williams. I called her the mother
of Black History, of the brand ambassador of Black History.
She's uh, she's incredible. I always tell her, I said,
you know, we won't see like like what you. I
don't see her enough. And this is gonna change in
(07:18):
the third and four quarter this year because we want
the mission to change the game. And she was telling
me about the the Hall of Fame at the museum
that's opening in Nashville in the Labor Day weekend, know
that month of labor, the month of September. But let's
talk about black history, mark the importance of it, the
importance of black music period well as if it was
(07:38):
as a black man and as an executive at a
major record company. I telela, I celebrate black music. That's
just my position. But we're gonna put extra emphasis on
black music. You know about that black music. But when
you think about black music and black musicians, it is
they are the basis of all genres of music. Thing
(08:00):
about R and B blue hip hop, blue, let's talk
about R and B blom chazz, gospel, like so many
genres of music were derived from just those initial genres
of music. Those are rock and roll country like, those
are created by black individuals. And so this is a
month where we, you know, just salute and honor them.
(08:21):
I did it an ed piece of Billboards last year
about the importance of black music, and they continue are
important not only about black music for black executives. And
that's another thing in the other areas, because we also
need people in the board rooms and that these companies
to reflect the music that we're releasing at these trecord companies. Well,
you know, because it's really important because like you said
(08:41):
with Kurt Franklin, it's timely. Music is timely because music
plays a major portion, a major part in protests, made
a part of inspiring people. Music. Music, music is emotionally
driven and that that emotion can turn into activation, which
you can turn into change. So so we've been a
guy who's been in the music business and because you're
(09:04):
an inspiring figure, you know, you know that, you know that,
like you said, something you've been wanting to do since
you were twelve years old? What what? What those the
natural instincts of music that affects you feel music? Just
you know, I listened to what I'm happy. So what
I'm saying, I listened to her when it's trying times
and we're going through a crisis, like we're dealing with,
(09:25):
whether it's the pandemic or some of these horristic, you know,
traumatic events that we've witnessed. I've heard about. We've seen
the videos for brother George Floyd and Amara Arebury. We
saw those videos. We saw and her that audio. So
you know, like when I think about the Civil Rights movement,
you know, the actual movement itself, music was such a
part of that time, but it's such as you know,
(09:46):
when I think about you know, the Curtis Mayfield and
the James Browns, and you know what I mean, like
a lot of these brothers, they were speaking to what
was happening during that time and to me, it's no difference.
So to me, music when I listened to those songs,
I've listened on to the market gay actually, uh yesterday
and I'm in Dallas now, but you know, literally, I
was in my hotel just vibe and out and I'm like, man,
(10:09):
just somethings haven't changed, But it's getting the lyrics still.
They're still here and that's a present. But it's just
that you think about that time and how to cope
and get through what we're dealing with now because we've
seen this. My ancestors have seen this, my parents, my grandparents,
my family, they've named this before because they made it
on the other side and so we're weak. But music
is a is a source to getting to the other
(10:30):
side and coping and hoping. You still distressed and just
the anxiety that yeah, that's that's music for me. Wow, brother, brother,
there's also many of us dying. Marvin Gaye, I got
to I've got chills when you said that those lyrics.
Think about those lyrics and you know what I mean,
(10:50):
they still impact you the same way of us dying. Okay,
you play that song right now on top of George Floyd.
You play that song right now on the mall. Mom Aubrey,
you play that song right now, on top of Brianna Taylor.
You play the song right now on Anybody that's black
in America will understand what that is. People who may
(11:11):
not just hear that's good music, we hear that as
an anthem of truth in our community. And that's why,
you know, that's why. That's why when when the whole
concept of Black Music Month and the month of June
was being recognized, I felt it was important because sometimes
we need to take a moment and say, this is
why music. This is why music makes a difference. You know,
(11:31):
you're this is why we're we're special to us, and
that's why it's important that I'm talking about it and
you're you're being a person that delivers that content and
knows how it affects people, not only just in record sales,
but how they get up, how they live there to day,
how they celebrate weddings and birthdays and parties, and you know,
(11:52):
I know that when I was driving field. When I
was I drove from when the pandemic immediately hit, I
didn't fly. I drove from Atlanta to Houston, where my
family was at and so I loaded up by the
hundred and fifty of my best songs. You know I didn't.
I didn't. I didn't load up no talking book, no
audio book. I loaded up a hundred and fifty of
(12:13):
my best songs that I hit the role. Brother. But
that's how he's told to do it, because just hope
to the times goes the way because you think about
those weddings celebrations, You think about those cookouts and barbecues,
You think about those birthday parties like bio falls are
post anonymous against and a lot of them created by
our very own people, all black people like present. Come on,
(12:36):
my friend, I'm talking about man Field Thornton. He's uh
television producer, senior vice president, general manager r C, A inspiration,
He's interspirations and number one label and gospel music. He
already just sneaked it in on me that Kurt Franklin
and dropped the new one that I'm gonna get the
day and tell the world about it. This week, we'll
be right back with more with my man filth on you.
(12:56):
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dot Ai. Hi, Welcome back to money making conversations. I'm
on the phone with the senior vice president gentleman of
RC Inspiration. I always look at myself. I feel good
about my life. I feel even better about my life
when I've impacted our influenced individuals and let them know
(15:09):
that they can do what I do and do it bigger.
He's one of these other He's an individual that has
seen some of my steps, some of my walks some
of my accomplishments and been inspired by and then I
appreciate that every time he complishment and compliments me about it,
because that means I gotta work harder because I'm not through. Phil,
I'm not through, okay, But you're the boy. We we
(15:33):
we can't tell him right now, but I know we're
working on the project that you can't be through until we. Man,
don't get me, mad man. This pandemic got me stopping,
the stopping, the stopping. But we're gonna get out there. Man.
Now you're the board of the National Museum of African
American Music. Tell us about the museum. You know, I'm
super excited about the National Museum of African American Music,
(15:55):
which will be being National Tennessee opening. We're looking at
the September. I mean, the pandemic has really impacted our
you know, opening grand opening plans. But it's just all
things black music, RV CHAZ, hip hop, great game, gospel,
uh you you name it, and just it just it's
a really one destination. Located on Fifth and Broadway in National, Tennessee,
(16:18):
directly across the street from Bridge Stone Arena and on
the other interspaces, the Rhyman Auditorium, perfect location, but celebrating
all Thames Black music. We got artifacts in there, you've
got music, interactive activities. I mean it's as a movie
going and viewing the room. I mean it's it's incredible. Now,
now I know exactly what Bridge stones and I through
a lot of concerts and Steve Harry not winning there
(16:39):
and so that bad bar several times. Now, how did
y'all get that location right there? Because that's a prime
real estate location. You're not buried at the end of
the corner. Around the corner, nobody see you right in
the primary fifty six thousand square feet dedicated to preserve it, educating,
suburbating after good Americans in their music, come on talking
(17:01):
about how do you get that? How do you on
the board? You got some inside information? I got a
I got a little. You know, originally the actually the
location was gonna be on Jefferson Street. I don't know
if you knew that, but ritinally was gonna be on
Jefferson which is iconic and iconic street. But um, we
ended up going downtown with the new development because the
city of Nashville and the state of Tennessee. I gotta
say they've been extremely supportive of this whole you know,
(17:23):
the museum, uh, financial and otherwise, and everyone thought, why,
you know, why have this cut away from where we
can actually put it prime real estate as far as
this new Fifth and Broadway development that you know they
just built brand second new and just to have it
in the heart of the city because just you know,
increase that foot traffic. Again, you can't get no better
location than the rhyme And I said, Bridge Stone and
(17:45):
some of the the you know, bars and everything down there.
But it's gonna be restaurants in there in this whole
new development. But it's what I mean, like it's the
fifty six thousand square feet um this is in Again
there's an educational component, but I'm loving that it's about
music and it's prime location. That that's fine real estate
right there. You are, Come on now the thing that
that's what I like about it because of the fact
that you want to, like I'm trying to do now
(18:08):
during this civil arrest, I'm educating people and it's important.
So if you educate people there know why you're frustrated
while you're why there's a need to be upset and
maybe you're joined the upset team, okay, instead of the
confused team. But the whereas that means that other other
other than African Americans will be able to, oh what's
that and walk in there and comfortably enjoy the experience
(18:29):
because the National Museum of African African American History and
Culture in DC is off the chain. You can't even
get in any place. And that's the goal of what
you guys are trying to accomplish with the museum in Nashville. Correct, absolutely,
and where I can't wait to people seeing. I mean
it's I've seen all these sketches and I actually did
a hard hat tour recently. It is phenomenal. Now it's
(18:50):
in free admission or donations. How how does that work
as far as the entry, Yes, sir, yeah, there will
be being an emergent ticket for the attend the museum,
you know, but yeah, every ticket in group fails available. Awesome.
That is that's important to say that. Now has a
I know I'm talking in June, just just turn June
and Septembers and potential has a lineup been set yet
(19:14):
or potential? This is what we're gonna do on the
inaugural day of the event because you know, President Obama
was at the inaugural event and uh for the African
American Museum. So was just that opening week opening day
looking at If you don't have it on your agenda yet,
you can tell me. But I'm just trying to get
some sneak sneak sneak peak information from our listeners, you know.
(19:36):
And originally, you know, before the pandemic, we had this elaborate,
bigger grand opening for September. But due to the you know,
the current circumstances, we're reevaluating everything to see what makes sense.
But I will tell you that said, we have a
huge gonna be a huge celebration either way, even though
we have to move the actual opening celebrations back a
(19:56):
two months. We've got some big, big, big names and
ben for our Legend Gale that we host. You know,
any Lee Dan Williams when you mentioned earlier, the co
founder and mother Black Music, She and I, you know,
co chair the you know, the Legend Gale a couple
of years ago, and so we're actually gonna co chair
the next one and honor I'll tell you one of
the biggest artists in the world. That's all I'll say
(20:17):
right there, well, I know, come on now, the biggest artists,
come on, now, we got is. I'm not gonna miss
I'm not eve gonna mess with you like that. I'm
not gonna mess with that because because it's only one.
You know, Michael Jackson did Okay, she she left out
that by herself. I'm just gonna say some I just
said one of the biggest artists. Perfect everyone. I love it.
(20:42):
I love talking to you. Now. Let's let's talk about
what are some of the ways in your eyes, you
see music industry changing over next several years, Because you know,
we've seen how labels and people are dropping their own music,
the digital growth of digital and everything as far as
the music injuwy concern. What do you see now with
the music industry over the next several years? Feel I
see the increased growth of our independent labels. I think
(21:06):
we're gonna see even more. We've seen them a huge
ride already, but I think we're gonna see more uh
indie labels popping up and just having more strategic partnerships
with majors. There will always be a place your major
record labels because that the added services and the value
they add with you know, some of the accountant. On
the sink licensing level, there's a lot of value of
majors add so I still see majors having a place.
(21:28):
I just think the relationship will change where I think
we're gonna see a huge increase of independent labels and
artists and producer only. I think we're gonna get big
d R right. I know my intro. I just spoke
to Nerica. I said music industries, academic, television user and
all that stuff. But tell us about some of the
artists that you you you manage and some of the
(21:48):
people you've had at your label that you work with.
So people here a clear understanding feel of your body
of work and why I'm so how and you you
know your accomplishment at such a young age, and your
your television h features that you've been out there that
you pitched and as well as Adam executed. Telling us
about a little bit more in detail, and uh, you
know the floor is yours as well. On the on
(22:12):
the management side, you know, I'm a little bit older
than I look, but you know I U I've managed
everyone from Faith Evan to Kenny Lattimore to the group
s w V. You know I was instrument want to
reunited them in they years back and work with them.
So I've worked at a wide range there. I've managed actors,
you know Mac Wild, I had worked with Michael B.
(22:33):
Jordan's for abrief Stead. I mean, I've worked with a
wide range of talent in addition to producing some of
you know, great TV shows for Lifetime. I didn't Surviving
Content movie that was you know, Biopico, mich Lay. I've
also done you know, the R and B DVA series
in the Man World on for BT and TV. One
of those shows I've lived on. But yeah, just you know,
those are just some of the artists. And then on
when I worked at my previous company E one, you know,
(22:56):
I worked with life of Layla Hathaway. We won three
Grammys together for her live album and you know now
we said nine weeks the number one with the song Angel,
but also had the fun You're working with the iconic
Shirley Caesar and with instrumental working with my family over
w and w uh. You know you want to secure
her her star on the Walk of Thames Walking. I
(23:16):
was so again again, I've worked with some of the best,
the best, and I'm completely grateful. I would do it
again again, just greatful to have all these different touchpoints
of people on TV, music, film, It's incredible. We don't
don't well. The thing about it is, you know, I've
been fortunate to slide alone that same run. You know,
being a talent manager, which is a whole different langue,
(23:38):
and being in the television producer's a whole different lane.
Drop to CD with my man Osley with Ron Ron
Easley back in the day when he was over the
Island Records. So each genre called for a different hat.
How do you manage all the different hats and maintain
your sanity? My team, my team in each area with
(24:01):
each venture and each relationship, whether it's an artist I'm managing,
whether it's a TV show I'm producing, so whether it's
my birth day of the label, it is the team
in those respective areas that I rely on and trust
and support because I may have the initial baby, you
know how this, We may have that initial idea, but
we're nothing about the people to help with textecutes. So
(24:21):
I gotta I gotta give credit to my team. I
could not do it. So, whether it's my production crew
on one of my TV or film projects, or again
my artists that I may manage all of the day
to day people be accounting the alterney, the assistance, like
we couldn't do without them. So that that's me is
how I'm able to balance and juggle at all. And
it is a juggle. But I'm also making sure I'm
getting making time for me as well, my mental, my physical,
(24:44):
my just my overall standards. So that's important too. Awesome,
awesome and closing, you know, I you know gospel music.
Does gospel music get the respect it gets? As far
as you know, you're a pop you have R and B,
hipp up and all these genres kind of like explode
and and in the industries for its video or views
(25:07):
as far as sales, what and in gospel has influences,
influences at all. You know, it's the it's the basis
of everything happening pop, so R and B all at
hip hop? What? What is? What? What do your what
is the state of your thoughts about gospel music as
a genre when you talk about music in general? You
(25:29):
know what gospel has gone back, you know when you
came back to to the seventeen seventeenth century has been around.
It's one of those beginning of genres, the foundations of
what we call American music to this day actually actually
doing the pandemic gospel. Interesting enough, with one of the
few gals that we saw entries in streaming down that
(25:50):
is that that you know, So that's that is a
testament to the longevity and no gospel it's not going anywhere.
I mean, we just did versus online Sattle with a
celebration should I say, with Kirk Franklin and Fred Hammond,
you know, just you know a little while ago, and
just to see the outpouring of love and support from
everybody from Kerry Washington to Snoop Dogg just literally part
(26:11):
of this celebration and just to see the numbers and
people celebrating with something gospel music on the big stage
and so gospel absolutely, I think it's gonna get better
some of these new artists, uh in the marketplace, like
your current Hawthorns you're Travis Green and Johnson mcgremold's. It's
it's a bright spot. It's a bright spot to gospel
going forward. So we're gonna continue to celebrate with Kirk
(26:31):
Franklin and you're line to Adams or a married Mary
and the people we know, I love, but we're also
gonna pay it for But I think the future was
extremely bright for you like that. And you said, Travis Green,
I love that young man. Look crazy. I love that
young man. You know it's a beautiful thing as usual.
I want to thank you for coming on the show.
(26:52):
You owe me Kurt Franklin's video and you over a
eachthing body else you need to drop bringing the Rushan McDonald,
I drop it on all my social I got a
ninety thousand fan club based and I set out every
Friday nine am newsletter that goes out. I will support you.
Feel you're my man. You are my inspiration. You're perfectly
tied to the label. Inspiration is the number one label
(27:12):
and gospel music. Phil thank you for coming on Money
Making Conversations. Thank you with Sean. I appreciate you, body
appreciate you. If you want to hear more interviews on
all that happened on Money Making Conversations to go to
Money Making Conversation dot com. I'm with Sean mcgonnald. I'm
your home. In this season of giving Coals has gifts
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keep it cozy, find fleeces sweaters, loungeware, blankets and throws,
(27:35):
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Adoption of teams from foster care is a topic not
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I'm April Dinuity, host of the new podcast Navigating Adoption,
(28:18):
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This podcast is sponsored by Better Help Online Therapy. I'm
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Getting Better Stories of Mental Health. Join us for discussions
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T T E R dot Ai. You're coming to bed hunt? Yep, honey,
I'll be right there. Just gotta turn out the light.
Oh hey, some things now or change, like your kids
(01:02):
always leaving tiny toys on the floor for you to
step on and gang saving folks lots of money on
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light on. Please don't make me go. Fifteen minutes could
save you or more. Hi, this is Roshan McDonald. Welcome
to Money Making Conversation. Each Money Making Conversation talk show
(01:25):
is about entrepreneurship and entertainment. I provide the consumer and
business owner access to celebrity CEOs, entrepreneurs and industry decision makers.
I recognize that we all have different definitions of success.
For some, it's a sizeable paycheck. Mine is helping people
wake up and inspiring them to accomplish their goals and
live their very best life. These are my passions and
(01:45):
that's what I'm going to do for you. I want
you to stop tripping over small challenges and prepare to
rise above bigger obstacles in life. Will present to you
the Money Making Conversation interviews provide relatable information to the
listener about career and find that you're planning, entrepreneurship, motivation, leadership,
overcoming the arts, and how to live a balanced life.
My next guest is a industry friend and a personal friend.
(02:09):
Uh He's a music industry executive, television producer and senior
vice president and general manager of r C A Inspiration.
Inspiration is the number one label and gospel music honed
to Kirk Franklin. That's my man, Fred Hammond, that's my boy,
the Walls Group, Landraw Johnson, and many many more. Please
welcome the money making conversation. I call him a visionary.
(02:29):
Please welcome Phil Thornton Man. I'm honored Mann. You know
I thank you for that compliment. I know I enjoyed lunch,
and that means that once this calls down, I missed
your smile of phase I did to you in l
A when you're being undered in the Legends Award h
(02:51):
ceremony and uh good friend about Kelly Rowland's uh brought
you on stage and many more good people could bring.
I was just happy I was there to to see
you being on it for that tell us before we
get started. Because it's all about music, it's all about
a body of work. What it felt like to be
be honored at that at that ceremony, it was humbling.
(03:12):
It was I couldn't believe it, just to be in
the room filled with so many people that I've known
since my journey in this business and starting at twelve
years old. Just to be in that room and to
feel that love. Just it was humbling and just grateful
and just I couldn't even believe it. I almost I
couldn't even remember my speech right right. It was just overwhelmed.
(03:33):
It was overwhelmed. Well, it was happy because of the
fact that I know I was blessed with that honor
and it was unexpected, and that those are the type
of honests you you appreciate more because you know you're
just working hard. Okay, Phil, and then somebody tapped you
on the shows. You know something, we noticed that you
know thise what you're doing and and it's a blessing.
We're wanna bless you by honoring you and telling the
(03:55):
world what we think about you. And we also know
that the celebration always benefits to go to a charitable
donation to help out people who have not been successful
in business, all have fallen on hard time. So it's
a dual honor. You get honored, but also we celebrate
by honoring individual of creating income for individuals who are
suffering or not doing well at the time. So it's
(04:16):
a it's a double edge celebration. Absolutely absolutely, and to
my you know, my understanding, we raised a lot of
money that night and which is and it's a path
the goal, which was the blessing in it all. So
that was great to hear that. So yeah, we know,
we do. You know, just we're going into the third quarter,
and when we were started out the year smiling, then
the pandemic hitt and uh, now we're into this civil arrest,
(04:39):
which is understandable as an African American man. I'm just
gonna let people know, one out of one thousand black
men and black boys who have stopped by the police
are likely to be die. That's a statu that a
lot of people don't know. I read their story in
Los Angeles time. That's two point five times higher than
white men. That happens to white men and white boys
when they're stopped by the police one out of one thousand.
(05:00):
And people wonder why we are concerned about police brutality. Uh,
concern when police stop us as black individuals, especially black men.
And let's let's just talk about your business from a perspective,
starting with the pandemic when it hit, some changes you
had to make in the whole circle of communicating people,
your personal life, your business life. Phil you know, in
(05:24):
that pan didn't make hit this is uh in March.
We're actually on you know, past the Ada market within
Quarantine and Social Distancing and Sony Music. So we you know,
our meetings have been converted to all Microsoft Teams meetings,
so we're still getting some face time, but it's it's
a little different. Uh. You know, we were sharing all
(05:45):
of our meeting agendas and you know, data and sales
everything by way of the share feature of Microsoft Teams.
But it's just it's been quite a transition. But we've
still been grateful to police music videos and songs because
some music videos we had already in the can and
then somebody actually created over during the pandemic. But we're
being very responsible with a very limited crew and social
(06:07):
distance thing. We've still been recording songs and albums. He
still open recording music videos, one of which is Kirk
France's new video which just came out called Strong Guys.
So we actually capture that over the pandem. So can
you get that video to it so I can put
it on my social media and my newsletter because I
didn't know the name brother, you know me, I'm in
the marketing Google. You will have it in your inbox. Short,
(06:32):
my boy, you're my boy. You're talking about Kirk a
new song, come on man, Yeah, definitely and and and
it's so timely reshound of what Kirk's talking about. The
song is called strong Guy, and he's speaking about some
of the social injustices, you know, in our country and
just everything happening and he addressed depends there and it's
a really profound, such a powerful song, um and powerful video.
(06:56):
Absolutely well. This month is Black Music month. Um I uh.
I talked to Diana Williams. I called her the mother
of Black History, of the brand ambassador of Black History.
She's uh, she's incredible. I always tell her, I said,
you know, we won't see like like what you. I
don't see her enough. And this is gonna change in
(07:18):
the third and four quarter this year because we want
the mission to change the game. And she was telling
me about the the Hall of Fame at the museum
that's opening in Nashville in the Labor Day weekend, know
that month of labor, the month of September. But let's
talk about black history, mark the importance of it, the
importance of black music period well as if it was
(07:38):
as a black man and as an executive at a
major record company. I telela, I celebrate black music. That's
just my position. But we're gonna put extra emphasis on
black music. You know about that black music. But when
you think about black music and black musicians, it is
they are the basis of all genres of music. Thing
(08:00):
about R and B blue hip hop, blue, let's talk
about R and B blom chazz, gospel, like so many
genres of music were derived from just those initial genres
of music. Those are rock and roll country like, those
are created by black individuals. And so this is a
month where we, you know, just salute and honor them.
(08:21):
I did it an ed piece of Billboards last year
about the importance of black music, and they continue are
important not only about black music for black executives. And
that's another thing in the other areas, because we also
need people in the board rooms and that these companies
to reflect the music that we're releasing at these trecord companies. Well,
you know, because it's really important because like you said
(08:41):
with Kurt Franklin, it's timely. Music is timely because music
plays a major portion, a major part in protests, made
a part of inspiring people. Music. Music, music is emotionally
driven and that that emotion can turn into activation, which
you can turn into change. So so we've been a
guy who's been in the music business and because you're
(09:04):
an inspiring figure, you know, you know that, you know that,
like you said, something you've been wanting to do since
you were twelve years old? What what? What those the
natural instincts of music that affects you feel music? Just
you know, I listened to what I'm happy. So what
I'm saying, I listened to her when it's trying times
and we're going through a crisis, like we're dealing with,
(09:25):
whether it's the pandemic or some of these horristic, you know,
traumatic events that we've witnessed. I've heard about. We've seen
the videos for brother George Floyd and Amara Arebury. We
saw those videos. We saw and her that audio. So
you know, like when I think about the Civil Rights movement,
you know, the actual movement itself, music was such a
part of that time, but it's such as you know,
(09:46):
when I think about you know, the Curtis Mayfield and
the James Browns, and you know what I mean, like
a lot of these brothers, they were speaking to what
was happening during that time and to me, it's no difference.
So to me, music when I listened to those songs,
I've listened on to the market gay actually, uh yesterday
and I'm in Dallas now, but you know, literally, I
was in my hotel just vibe and out and I'm like, man,
(10:09):
just somethings haven't changed, But it's getting the lyrics still.
They're still here and that's a present. But it's just
that you think about that time and how to cope
and get through what we're dealing with now because we've
seen this. My ancestors have seen this, my parents, my grandparents,
my family, they've named this before because they made it
on the other side and so we're weak. But music
is a is a source to getting to the other
(10:30):
side and coping and hoping. You still distressed and just
the anxiety that yeah, that's that's music for me. Wow, brother, brother,
there's also many of us dying. Marvin Gaye, I got
to I've got chills when you said that those lyrics.
Think about those lyrics and you know what I mean,
(10:50):
they still impact you the same way of us dying. Okay,
you play that song right now on top of George Floyd.
You play that song right now on the mall. Mom Aubrey,
you play that song right now, on top of Brianna Taylor.
You play the song right now on Anybody that's black
in America will understand what that is. People who may
(11:11):
not just hear that's good music, we hear that as
an anthem of truth in our community. And that's why,
you know, that's why. That's why when when the whole
concept of Black Music Month and the month of June
was being recognized, I felt it was important because sometimes
we need to take a moment and say, this is
why music. This is why music makes a difference. You know,
(11:31):
you're this is why we're we're special to us, and
that's why it's important that I'm talking about it and
you're you're being a person that delivers that content and
knows how it affects people, not only just in record sales,
but how they get up, how they live there to day,
how they celebrate weddings and birthdays and parties, and you know,
(11:52):
I know that when I was driving field. When I
was I drove from when the pandemic immediately hit, I
didn't fly. I drove from Atlanta to Houston, where my
family was at and so I loaded up by the
hundred and fifty of my best songs. You know I didn't.
I didn't. I didn't load up no talking book, no
audio book. I loaded up a hundred and fifty of
(12:13):
my best songs that I hit the role. Brother. But
that's how he's told to do it, because just hope
to the times goes the way because you think about
those weddings celebrations, You think about those cookouts and barbecues,
You think about those birthday parties like bio falls are
post anonymous against and a lot of them created by
our very own people, all black people like present. Come on,
(12:36):
my friend, I'm talking about man Field Thornton. He's uh
television producer, senior vice president, general manager r C, A inspiration,
He's interspirations and number one label and gospel music. He
already just sneaked it in on me that Kurt Franklin
and dropped the new one that I'm gonna get the
day and tell the world about it. This week, we'll
be right back with more with my man filth on you.
(12:56):
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dot Ai. Hi, Welcome back to money making conversations. I'm
on the phone with the senior vice president gentleman of
RC Inspiration. I always look at myself. I feel good
about my life. I feel even better about my life
when I've impacted our influenced individuals and let them know
(15:09):
that they can do what I do and do it bigger.
He's one of these other He's an individual that has
seen some of my steps, some of my walks some
of my accomplishments and been inspired by and then I
appreciate that every time he complishment and compliments me about it,
because that means I gotta work harder because I'm not through. Phil,
I'm not through, okay, But you're the boy. We we
(15:33):
we can't tell him right now, but I know we're
working on the project that you can't be through until we. Man,
don't get me, mad man. This pandemic got me stopping,
the stopping, the stopping. But we're gonna get out there. Man.
Now you're the board of the National Museum of African
American Music. Tell us about the museum. You know, I'm
super excited about the National Museum of African American Music,
(15:55):
which will be being National Tennessee opening. We're looking at
the September. I mean, the pandemic has really impacted our
you know, opening grand opening plans. But it's just all
things black music, RV CHAZ, hip hop, great game, gospel,
uh you you name it, and just it just it's
a really one destination. Located on Fifth and Broadway in National, Tennessee,
(16:18):
directly across the street from Bridge Stone Arena and on
the other interspaces, the Rhyman Auditorium, perfect location, but celebrating
all Thames Black music. We got artifacts in there, you've
got music, interactive activities. I mean it's as a movie
going and viewing the room. I mean it's it's incredible. Now,
now I know exactly what Bridge stones and I through
a lot of concerts and Steve Harry not winning there
(16:39):
and so that bad bar several times. Now, how did
y'all get that location right there? Because that's a prime
real estate location. You're not buried at the end of
the corner. Around the corner, nobody see you right in
the primary fifty six thousand square feet dedicated to preserve it, educating,
suburbating after good Americans in their music, come on talking
(17:01):
about how do you get that? How do you on
the board? You got some inside information? I got a
I got a little. You know, originally the actually the
location was gonna be on Jefferson Street. I don't know
if you knew that, but ritinally was gonna be on
Jefferson which is iconic and iconic street. But um, we
ended up going downtown with the new development because the
city of Nashville and the state of Tennessee. I gotta
say they've been extremely supportive of this whole you know,
(17:23):
the museum, uh, financial and otherwise, and everyone thought, why,
you know, why have this cut away from where we
can actually put it prime real estate as far as
this new Fifth and Broadway development that you know they
just built brand second new and just to have it
in the heart of the city because just you know,
increase that foot traffic. Again, you can't get no better
location than the rhyme And I said, Bridge Stone and
(17:45):
some of the the you know, bars and everything down there.
But it's gonna be restaurants in there in this whole
new development. But it's what I mean, like it's the
fifty six thousand square feet um this is in Again
there's an educational component, but I'm loving that it's about
music and it's prime location. That that's fine real estate
right there. You are, Come on now the thing that
that's what I like about it because of the fact
that you want to, like I'm trying to do now
(18:08):
during this civil arrest, I'm educating people and it's important.
So if you educate people there know why you're frustrated
while you're why there's a need to be upset and
maybe you're joined the upset team, okay, instead of the
confused team. But the whereas that means that other other
other than African Americans will be able to, oh what's
that and walk in there and comfortably enjoy the experience
(18:29):
because the National Museum of African African American History and
Culture in DC is off the chain. You can't even
get in any place. And that's the goal of what
you guys are trying to accomplish with the museum in Nashville. Correct, absolutely,
and where I can't wait to people seeing. I mean
it's I've seen all these sketches and I actually did
a hard hat tour recently. It is phenomenal. Now it's
(18:50):
in free admission or donations. How how does that work
as far as the entry, Yes, sir, yeah, there will
be being an emergent ticket for the attend the museum,
you know, but yeah, every ticket in group fails available. Awesome.
That is that's important to say that. Now has a
I know I'm talking in June, just just turn June
and Septembers and potential has a lineup been set yet
(19:14):
or potential? This is what we're gonna do on the
inaugural day of the event because you know, President Obama
was at the inaugural event and uh for the African
American Museum. So was just that opening week opening day
looking at If you don't have it on your agenda yet,
you can tell me. But I'm just trying to get
some sneak sneak sneak peak information from our listeners, you know.
(19:36):
And originally, you know, before the pandemic, we had this elaborate,
bigger grand opening for September. But due to the you know,
the current circumstances, we're reevaluating everything to see what makes sense.
But I will tell you that said, we have a
huge gonna be a huge celebration either way, even though
we have to move the actual opening celebrations back a
(19:56):
two months. We've got some big, big, big names and
ben for our Legend Gale that we host. You know,
any Lee Dan Williams when you mentioned earlier, the co
founder and mother Black Music, She and I, you know,
co chair the you know, the Legend Gale a couple
of years ago, and so we're actually gonna co chair
the next one and honor I'll tell you one of
the biggest artists in the world. That's all I'll say
(20:17):
right there, well, I know, come on now, the biggest artists,
come on, now, we got is. I'm not gonna miss
I'm not eve gonna mess with you like that. I'm
not gonna mess with that because because it's only one.
You know, Michael Jackson did Okay, she she left out
that by herself. I'm just gonna say some I just
said one of the biggest artists. Perfect everyone. I love it.
(20:42):
I love talking to you. Now. Let's let's talk about
what are some of the ways in your eyes, you
see music industry changing over next several years, Because you know,
we've seen how labels and people are dropping their own music,
the digital growth of digital and everything as far as
the music injuwy concern. What do you see now with
the music industry over the next several years? Feel I
see the increased growth of our independent labels. I think
(21:06):
we're gonna see even more. We've seen them a huge
ride already, but I think we're gonna see more uh
indie labels popping up and just having more strategic partnerships
with majors. There will always be a place your major
record labels because that the added services and the value
they add with you know, some of the accountant. On
the sink licensing level, there's a lot of value of
majors add so I still see majors having a place.
(21:28):
I just think the relationship will change where I think
we're gonna see a huge increase of independent labels and
artists and producer only. I think we're gonna get big
d R right. I know my intro. I just spoke
to Nerica. I said music industries, academic, television user and
all that stuff. But tell us about some of the
artists that you you you manage and some of the
(21:48):
people you've had at your label that you work with.
So people here a clear understanding feel of your body
of work and why I'm so how and you you
know your accomplishment at such a young age, and your
your television h features that you've been out there that
you pitched and as well as Adam executed. Telling us
about a little bit more in detail, and uh, you
know the floor is yours as well. On the on
(22:12):
the management side, you know, I'm a little bit older
than I look, but you know I U I've managed
everyone from Faith Evan to Kenny Lattimore to the group
s w V. You know I was instrument want to
reunited them in they years back and work with them.
So I've worked at a wide range there. I've managed actors,
you know Mac Wild, I had worked with Michael B.
(22:33):
Jordan's for abrief Stead. I mean, I've worked with a
wide range of talent in addition to producing some of
you know, great TV shows for Lifetime. I didn't Surviving
Content movie that was you know, Biopico, mich Lay. I've
also done you know, the R and B DVA series
in the Man World on for BT and TV. One
of those shows I've lived on. But yeah, just you know,
those are just some of the artists. And then on
when I worked at my previous company E one, you know,
(22:56):
I worked with life of Layla Hathaway. We won three
Grammys together for her live album and you know now
we said nine weeks the number one with the song Angel,
but also had the fun You're working with the iconic
Shirley Caesar and with instrumental working with my family over
w and w uh. You know you want to secure
her her star on the Walk of Thames Walking. I
(23:16):
was so again again, I've worked with some of the best,
the best, and I'm completely grateful. I would do it
again again, just greatful to have all these different touchpoints
of people on TV, music, film, It's incredible. We don't
don't well. The thing about it is, you know, I've
been fortunate to slide alone that same run. You know,
being a talent manager, which is a whole different langue,
(23:38):
and being in the television producer's a whole different lane.
Drop to CD with my man Osley with Ron Ron
Easley back in the day when he was over the
Island Records. So each genre called for a different hat.
How do you manage all the different hats and maintain
your sanity? My team, my team in each area with
(24:01):
each venture and each relationship, whether it's an artist I'm managing,
whether it's a TV show I'm producing, so whether it's
my birth day of the label, it is the team
in those respective areas that I rely on and trust
and support because I may have the initial baby, you
know how this, We may have that initial idea, but
we're nothing about the people to help with textecutes. So
(24:21):
I gotta I gotta give credit to my team. I
could not do it. So, whether it's my production crew
on one of my TV or film projects, or again
my artists that I may manage all of the day
to day people be accounting the alterney, the assistance, like
we couldn't do without them. So that that's me is
how I'm able to balance and juggle at all. And
it is a juggle. But I'm also making sure I'm
getting making time for me as well, my mental, my physical,
(24:44):
my just my overall standards. So that's important too. Awesome,
awesome and closing, you know, I you know gospel music.
Does gospel music get the respect it gets? As far
as you know, you're a pop you have R and B,
hipp up and all these genres kind of like explode
and and in the industries for its video or views
(25:07):
as far as sales, what and in gospel has influences,
influences at all. You know, it's the it's the basis
of everything happening pop, so R and B all at
hip hop? What? What is? What? What do your what
is the state of your thoughts about gospel music as
a genre when you talk about music in general? You
(25:29):
know what gospel has gone back, you know when you
came back to to the seventeen seventeenth century has been around.
It's one of those beginning of genres, the foundations of
what we call American music to this day actually actually
doing the pandemic gospel. Interesting enough, with one of the
few gals that we saw entries in streaming down that
(25:50):
is that that you know, So that's that is a
testament to the longevity and no gospel it's not going anywhere.
I mean, we just did versus online Sattle with a
celebration should I say, with Kirk Franklin and Fred Hammond,
you know, just you know a little while ago, and
just to see the outpouring of love and support from
everybody from Kerry Washington to Snoop Dogg just literally part
(26:11):
of this celebration and just to see the numbers and
people celebrating with something gospel music on the big stage
and so gospel absolutely, I think it's gonna get better
some of these new artists, uh in the marketplace, like
your current Hawthorns you're Travis Green and Johnson mcgremold's. It's
it's a bright spot. It's a bright spot to gospel
going forward. So we're gonna continue to celebrate with Kirk
(26:31):
Franklin and you're line to Adams or a married Mary
and the people we know, I love, but we're also
gonna pay it for But I think the future was
extremely bright for you like that. And you said, Travis Green,
I love that young man. Look crazy. I love that
young man. You know it's a beautiful thing as usual.
I want to thank you for coming on the show.
(26:52):
You owe me Kurt Franklin's video and you over a
eachthing body else you need to drop bringing the Rushan McDonald,
I drop it on all my social I got a
ninety thousand fan club based and I set out every
Friday nine am newsletter that goes out. I will support you.
Feel you're my man. You are my inspiration. You're perfectly
tied to the label. Inspiration is the number one label
(27:12):
and gospel music. Phil thank you for coming on Money
Making Conversations. Thank you with Sean. I appreciate you, body
appreciate you. If you want to hear more interviews on
all that happened on Money Making Conversations to go to
Money Making Conversation dot com. I'm with Sean mcgonnald. I'm
your home. In this season of giving Coals has gifts
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Adoption of teams from foster care is a topic not
enough people know about, and we're here to change that.
I'm April Dinuity, host of the new podcast Navigating Adoption,
(28:18):
presented by adopt us Kids. Each episode brings you compelling,
real life adoption stories told by the families that lived them,
with commentary from experts. Visit adopt us Kids dot org,
slash podcast, or subscribe to Navigating Adoption presented by adopt
us Kids, brought to you by the U S Department
of Health and Human Services, Administration for Children and Families
and the AD Council.
Host
Rushion McDonald
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