E49: MMC LIVE: Dana Brown of the Thurgood Marshall College Fund and Sunni Hickman of The Harlem Globetrotters

Rushion McDonald talks to Dana Brown, Assistant Vice President of the Thurgood Marshall College Fund. With a commitment to equity, excellence and a vision to change the world one leader at a time, The Thurgood Marshall College Fund has awarded more than $300 million to HBCU-member schools and students.
Rushion McDonald talks to Sunni Hickman, Vice President of Marketing and Sales, The Harlem Globetrotters. The world-famous Harlem Globetrotters have showcased their iconic talents in 124 countries and territories on six continents since their founding in 1926. Sunni Hickman is the creative powerhouse behind the Harlem Globetrotters 2021 relaunch.
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Episode Transcript

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Presents podcast on I Heart Radio, Apple Podcasts, or wherever
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Listen to the Welcome to Our Show podcast starting on
January the I Heart Radio app, Apple Podcast or wherever
you get your podcasts. Welcome to Money Making Conversations. It's
the show that she has the secrets of success experience
firsthand by marketing and Brandon expert Rashan McDonald. I will

(01:54):
know he's given me advice to many occasions. In occasion
and notice I'm not broke. You know, he'll be in
view a celebrity CEOs, entrepreneurs and industry decision makers. It's
what he likes to do, it's what he likes to share.
Now it's time to hear from my man, Rashan McDonald
money Making Conversations. Thank you very much, Thank you very much,
Stephen as Math. I love it. Welcome to Money Making Conversation.

(02:16):
As he stated, I am your host, Rashan McDonald. I
say this every episode and Welcome to Big Tuesday. I
call him money Making Conversation when I do it live
Big Tuesday. It's time to stop reading other people's success
stories and start writing your own. We always talk about gifts.
We talked about passion. If you have a gift, lead
with your gift and don't let your age, friends, family
of coworker stop you from planning or living your dreams.

(02:38):
All money making conversations, uh, I want you to call in.
The number is four zero four eight A zero five.
The number is four zero four eight eight zero five
because I interview celebrity CEOs, entrepreneurs and people I like
to call interested decision makers. My next guest is Dana Brown.

(02:58):
She currently serves us this assistant vice president of Marketing
for third Grade Marshall College Fund. She plays a critical
role in driving brand marketing, positioning, and strategic partnership activations.
Prior to that, she was the program director of the
newly launched Thurgood Marshall College Fund Hennessey Fellows Program, something
that Stephen Avans Smith got involved with last year last
August during the COVID. Prior to that, she was the

(03:21):
commercial Planning and Activation director for the Whiskey category at
the Agio North America, and prior to that, she created
record growth and profit highs across the U s cogate
Pamela the company portfolio. Prior to that, she graduated right
here NBA from Clark Atlanta University. Listen to parents. This
is why I brought on the show because you heard

(03:42):
me mention the Thurgood Marshall College Fund. That's why I'm
asking everybody to call because we want to get your
kids scholarship dollars. That's why she's on the show today.
We want to change lives today. That's what we do
on Money Making Conversation for zero four eight eight zero nine.
But always annoys me, Dana is that when you leave,
then they called. They called when I can't answer these questions.

(04:07):
That's that's right. She's listening to parents, teachers, coaches, and influences.
She's on the show to talk about scholarships that are
available to high school students and the third grade Marshall
College Front. If you're interested in trade schools, party schools,
or Barbara College. She can also help peop with financial assistance.
Dana's on the show to talk about all scholarship for
high school students and young adults just because building her

(04:29):
dream as well. Please working to Money Making Conversations. Dania Brown,
thanks for having me, I'm so happy to be here.
Well great, you know, because I put the show together
with all my friends and David Letting my staff trying
to give information because they don't do shows like this
on radio anymore. When I grew up, there was always
community based shows where they shove them on Sunday. You know,

(04:50):
if you get up early before church you can hear them,
you know, and then you don't know what you listening too,
as you either stay do too late. They even want
to listen that earlier in the morning where it's late
in the afternoon when you're driving home. This is what
money making conversation is. I mentioned earlier, graduate of Clark
Atlanta University talking about your experience at Clark, My friend,
Clark Atlanta was a wonderful experience for me. I received

(05:13):
my NBA here. Um. I also had a scholarship, so
I know the importance of scholarships. I know the importance
of helping to pay for your education. But most importantly,
it was a community. It was family. Um. You walk
in the door and there was a sense of family,
people who cared about your success and they invested in you. Well.
The beauty of that is that the third and Marshall
College Fund. And you know we we we hear about opportunities.

(05:36):
Were here about scholarship. You gotta apply for everything. Now,
I got a big event coming up this Saturday that
you're going to be called the HBCU College Day, HBCU
College Day, bringing in military recruiters, corporate recruiters, and and
HBCU recruiters. And I'm also bringing you in. Why was
it important? Because I'm bringing in high school seniors and
juniors and young adults. Why isn't is it important that

(05:58):
you be at that event for the type of students
are crowded. I'm bringing to HBCU College which is on
the camp the campus of Clark Atlanta University this Saturday,
ten am to six pm. It's important because HBCUs are
important to us. We champion the ambitions of these students.
We see ourselves in a lot of these students. Um

(06:19):
and so the importance is to know that there are
dollars available. Often you don't know where you're going to
get the funding for college. You don't know where to start.
So we're here to help you get the start, get
the dollars, get to college. Well, you know, I think
that when I hear the word dollars that has start. Um,
I know college changed my life. I know that it

(06:40):
took me seven years to graduate. I'm just telling you.
You got an NBA by time I got the undergraduate.
But but that's what college allowed me to do. It
allowed me to found myself mathematics degree by minds and sociology.
And if I had to do it all over again,
I probably would have major in sociology because it really
opened my mind about life from a black perspective. You know,

(07:02):
African American study, Black African American studies and sociology is
an eye opening for anybody if you want to learn
about how history kind of denies you information. Sure, and
that's what you know we're dealing with. Now, what information
you have is the truth? What is not the truth?
But the truth is you have opportunities. Let's let's break
down the whole program, the whole process of getting a
student from point A to point B being a participant

(07:26):
at Third and Marshall College fund Absolutely. So if you
think about the process, Um, it starts with high school
students getting the information and going after the information. Because
you're right, it doesn't often it's not often dropped in
your lap. So there has to be an interest. UM.
You have to understand the process. You have to understand
how the best position yourself for the process because they're competitive. UM.

(07:49):
We have fifteen thousand students to apply. We gave scholarship
to two thousand students last year over five million UM.
So the money is there, the opportunity is there if
you set yourself apart. So as a high school senior
or junior, you should be thinking about not only where
you want to go, but how are you going to
pay for it, how are you going to get there?

(08:10):
And so working through third of Marshall College Fund, we
have we realize Black excellence comes in all forms, whether
you're going to college or four year college. We have
programs for that. UM. We have vocational trade school students.
If you decide college is not for you, but you
want to be excellent at uh being being a barber
or a beautician or some sort of electrical engineer where

(08:33):
you are sorry electrician, to get a certificate. We have
funding right now. Scholarship program open sally May. Up to
six hundred and twenty five thousand dollars available for first
year students as well, So you know, maybe you gotta
get on there with me. You got you know that

(08:54):
that trade school, because like I said, everybody is in
my My younger brother he has four barbers barbershops in
the D C. Area. So I know because he joined
the military and then he came out and it became
an entreprenuri X ray technician and then he became an
entrepreneur in the in the in the barbershop field. So
I know that he he wasn't cut out to do college.

(09:14):
He didn't want to go to college, but that didn't
stop him from being a successful entrepreneur. And when you
told me that, I never like to pigeonhole people to
say that if you don't go to college your failure.
That's not true. You go where your dream or your
passion takes you, or your gifts allow you to blossom.
That's what you have to do. And so when you
told me about the barber, the beauty, the trades coupe,

(09:35):
why haven't I heard about that before? Well? Two things.
I think in our community we measure success through degrees
and stature, um, but we are just starting to have
the partnerships where we know there's more to black excellence
than the traditional path that we've been sold before. UM,

(09:55):
we understand, just as you said, you can be successful
through trade, through entrepreneurship, and so we are tapping partners
that believe as we do to invest in these students.
Close the gap. If you're close to getting that certificate, UM,
but you don't have the dollars for that last semester,
we have them um again up to six hundred and

(10:18):
twenty five thousand, up to two hundred and fifty scholarships.
We just need the bodies to apply. Wow, did you
hear that? Called? Four zero four eight zero nine to
five five four zero four eight eight zero nine to
five five is the number to call when you and
also go to t MCF dot org completing TMCF dot

(10:41):
org for completing the dream the Sally May Fund Scholarship.
You know, sometimes I get mad, you know, because I
see these kids, especially in the Atlanta the water boards
out there. They you're almost like they don't know, they
don't know that. And I could have been a water boar.
I was out there. I remember when I was in
their age. Know, if I saw a newspaper, I picked

(11:01):
it up and went and sold it downtown to make
my little extra money. But but there are options, and
so to have you on this show and we're not
she's gonna be here for a minute now. I didn't
just bring on and say hi and bye, because we're
gonna talk about her life as well. But I wanted
to make sure people understand. I'm shocked when I hear
things like this, you know, and and I'm one of
the people who are supposed to know. So that means

(11:23):
that the people who don't know really have no clue,
and they're sitting around there not allowing their kid or
their child to see an opportunity to be different or
live a different life. And when tell me about the
Sally May I got that, and now that's totally different
or is it under the same umbrella of the third
grad Marshall Cornordge Fund. Are they two different? Because once
for a four year institution, right and then once for

(11:46):
a trade school? Is am I correct? So we have
so many different programs. And the interesting thing is the
paper on you know, I didn't want to pull out
the paper on your day Brown. You know, she gonna
she's gonna act like, you know, she's like, I didn't
do my homework. I pulled out paper when there come
on keep talking. We have quite a few different scholarships.
One money only and that's what this is, Sally made fun.

(12:08):
We give you the money right. Um. We have opportunities
where we build skills. There's a City Foundation Career Incubator
that helps you figure out what you want to do
and helps you to build the skill level so that
you can compete in that area. Just skill building and
then we have the word that you like, the wraparound
services that bats I was seeing. Her CMO ms Horton

(12:33):
was at the HBCU College Day in Winston Salem which
is Winston sale State University last week last Saturday, and
that was the first time I heard about it. It
was like it was so eloquent and she spent all day.
They're passing the information because so many people are table
head the lines. She was just busy all day because
people were just so you know, it's beautiful when you
come to HBCU College Day because you do see the

(12:55):
parents with their children, you see influence, you see coaches,
you see what you don't see on TV. As African American,
we are so stereotyped by the media. Sometimes they only
show the negative aspect of our of our success story
and our success story is just like I've told everybody,
I want to say a thing and the white people want.
I want a nice house, you know, I want security.

(13:15):
I get afraid with somebody breaking my house. Okay, I
don't want people living across street and I think gonna
steer my car. Same values, I got, same values now.
But then somebody they think black people want to want
to live like that. That's or they like they like
the hood, they like they like they like worrying about it.
They want people to steer. They stuff, they thieves, you know.
And that gets me so mad because that's why it's

(13:36):
important that we understand the options that are available to us,
because we don't know because of the fact that we're
not serviced that way with information. And that's what you're
doing right now. You're serving us information. We go to church,
but church doesn't always give us this information. Sure, and
I think a lot of it too, is there are
a lot of students at our first generation and so

(13:57):
they are figuring it out and mom Um, dad, auntie, grandma.
They don't know where to start, they don't know how
to help. So you're right, that's why we're here. We're
having this conversation. They're listening. They're gonna show up on Saturday,
eager to get the information and eager to figure out
how do they get their son, grandson, nephew into college. UM.
But again, what we love about what we do is

(14:19):
it's not just getting you to college. It's getting you
through college and then creating an economic mobility program or
opportunity for you so that you're successful, that you can
have those big houses like Mr McDonald's, what you're going
let me know. I'm like, I'm a brag about my success.
You know. So even don't die soon, you better have
somebody letting you know you did something for your diet. Now,

(14:41):
tell us about your at your high school student because
you know you you came on a scholarship. Okay, you
got your NBA from here. Okay, why Clark Atlanta University?
Oh wow? So I went to University of Georgia undergrad. UM,
had a great experience, transferred It's exactly, then transferred to

(15:02):
Georgia State. UM, but I missed that HBCU experience. I
wanted to have it. UM. I also saw that my
friends who were in the classes before me had a
lot of opportunities with big companies because this is where
companies were coming for African American talent. And I remember
being at Georgia State graduating and nobody was really checking

(15:25):
for me. I was an average student, um, so I
didn't have the grades that blew them away. And so
I did end up with a job, but nothing like
the opportunities that I received what I left Clark. People
came to Clark Atlanta looking for diverse talent um and
I had several opportunities when I left here, And you know,

(15:48):
I mentioned some of them right there the cod Gate
because that's because we kind of like cross lines with
Steve Harvey. And I was up in New York doing
w L. As you walked the halls when I was there,
walked the halls up there with the chief, Steve had
those pretty we're trying to do that code gide deal.
You know, he was he could. He was following so
hard that trying to get two people understand our prettyous
teeth were that's great. Well, I'm on, I'm on this call.

(16:12):
The day is with she's in studio in fact, Dana Brown.
She is the assistant vice president of Marketing for the
third Grade Marshall College Fund. And we're on the show
to day to talk about She's on the show the
day talking about scholarship opportunities not only if you go
to school and hbc U school, but also if you
want to go to a trade school to salary made
fund that's available with six hundred thousand dollars. So act
you said it's available right now to be distributed. You

(16:34):
gotta apply for these things. It just don't knock on
your doors. It's just not the publishing clearinghouse. They're not
gonna show up with a check. You have to put
forth effort. We were right back for more money making conversation.
This is Rushan McDonald. It's finally here the season of
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(16:54):
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(17:38):
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(18:00):
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to you by NITZA and the AD Council. Now let's
return to money Making Conversations Live with her Sean McDonald.
If you have questions or comments called four zero four zero,
welcome back to money Making Conversation. I am your host
with Sean McDonald. She stated that number very clearly for
zero four eight eight zero nine to five five. I

(19:31):
stated earlier that one of the reasons Jane Dana is
on the show today is that she's gonna be coming
to the HBCU College Day event that is on the
campus of Clark Atlanta University this Saturday, And let's talk
about that a little bit because it's important to weave
everything together. I'm gonna have military recruiters from the Air Force,
their National Guard, Air Force Reserve, r OTC, and Space Force.

(19:52):
Gonna have corporate recruiters from Morgan Stanley, Coca Cola Bottling Company,
United Eups, and the Aspired Group. And then the big
one hbc US on campus of Clark Atlanta University will
be Alabama State University, Bishop State Community College, Shelton State. Uh,
we're gonna have as well as St. Augustine. We're gonna

(20:13):
have a We're gonna have Clark will be here. Of course,
Morris Brown would be here. Morris will be here. Being
in college will be here, Share will be here, and
paying college will be here. So with that being said,
that's a reason for Thurgood Marshall College fun to be
here because your scholarships are only for HBCUs AM correct
some but even when we talk about wrap around services

(20:36):
are visa program um. You don't have to go to
an hbc U or a PBI predominantly black institution. UM.
We offer four years of scholarship funding up to twenty
dollars a year UM to internships and a potential job
offer UM. That's what Wrap around Services looks like, what
it sounds like, UM. And that's an opportunity for incomings

(20:59):
the first years or if you're already in a program,
I want your website and it's just a sponsors sponse
after sponsor sponsor. There's a lot of corporate five hundred
companies that believe in this program. But again it's all
about getting the word out. You know, my friend brother
Terrence J. He's the brand ambassador. What role is Terrence J?

(21:20):
Who came from up your graduate from North Carolina. South Carolina,
which is the largest black HC also graduates more black
engineers than any HBCU or any predominant white institution is
North Carolina ANTI. So if you're interested in engineering, consider
that cool interested in nursing, considering which the Stem State
University I got, I got, I got, I got. But

(21:47):
then it's about education. So you get these people like me,
my pieces out there to tell your brand. Let's talk
a little bit about you, a little history about you,
because like you said, it gave you the tools. Then
you went into the corporate world. Right, Okay, talk about
that journey because New York City too, But you were
born in New York City, but you were raised in Atlanta, Georgia. Absolutely,

(22:07):
look at you. You did do your homework to become
in this room. I gotta act like I know something.
But you went back to the Big Apple did, which
is a very busy, very crowded, very pushy environment if
you're not ready for it. What made you excel in
that environment? I did have family there, so I had
a support system. UM. But I think what you learned

(22:28):
at an HBCU, specifically what I learned at Clark Atlanta University.
You have hustle, grind and grit. UM. You know how
to make things happen. You know how to make away
when there isn't a way, when normal people don't see it.
Way you put things together. You know how to make
the connections. UM. You build a community where you are
UM and you find mentors. UM. That's what you learned

(22:49):
at an HBCU is specifically what I learned at Clark
Atlanta University, and it's what helped me be successful in
New York. You know when I am, and you know,
we had their racial awakening, especially with the George Floyd's tragedy, tragedy, tragedy,
and then all of a sudden, HBCUs started receiving these

(23:10):
corporate donations led by Mackenzie Scott, we believe delivered like
four point one billion dollars and donations to various hbc
s across this country. But you know what annoyed me,
Nobody did a story as to why these HBCUs will
get these donations. And when I say that, it's about
the academics that HBCUs keeps pushing out to. You know,

(23:30):
percent of the Black teachers in public schools are from HBCUs.
You know seven percent of the lawyers are for black
from hbc US. These are numbers, are just a fact,
and a lot of these numbers can be found on
the website if you want to back them up, you
want to learn more about the value hbc US. I
guess I talked about it a lot, and I didn't
graduate from one. I enrolled as my freshman year in

(23:54):
Southern University and baton Rouge and uh and and just
got homesick and went back. It was got a job
as a forklift driver. My aspirations weren't very high by
myself within college. Then when you got a job as
a forklift driver, Okay, where was this going for you?
It was about leadership, is about mentorship. And I think
that that's what I hear the most when I talk

(24:15):
to people who graduate or go to HBCUs is the
family environment, the mentorship. Talk about that absolutely. Um. I
think when you're at an HBCU, it's not just reaching up,
you're reaching back, um. So each one pulls one up. Um.
And you also have your class that you come in
with and you're supporting one another, so that once you

(24:37):
start to go out into the workforce globally and compete,
you have a sisterhood or a brotherhood from that hbc U.
I mean, of course we're both in Greek organizations, so
naturally we have that bond. But it goes even beyond that.
And you think about bringing don't do me like that.

(24:57):
I'm rocking in the chair walking into chail. Well. The
fun thing about the relationships, that's what we're talking about. It.
One of join us on this conversation is four zero
four eight zero five five is four zero four eight
A zero five, Um, when you had to make a
college decision, Like I told you, I went to Southern

(25:20):
and enrolled, was in freshman orientation, and then I bailed out,
went back to my hometown in Houston, Texas. Got me
a job as a you know, a forklif driver, and
I probably was a state of forklif driver, but I
didn't really I really wasn't that talented because I dropped
a box on the guy's hand and broke his hand,
and guy called me and said this is not for you.

(25:42):
He fired me. So that ended my career as a
forklif driver. So I stumbled around and eventually made it
back into college that fall, and then like seven years later,
eventually graduated with a degree in mathematics and minded sociology.
As I stated earlier, but you you seem like you
knew what you wanted to do. Is that true? I'm
just looking at a person who was just I'm just

(26:04):
looking you use confidence, you know, you success, you a
sense of balance. What were you like as a as
a seventeen eight year old person trying to make a
decision about her life. Oh great question, um, seventeen eighteen
high school senior. Um, I knew I was going to college.
It was just embedded in me. My family said, you
are going what I wanted to do. I didn't know necessarily,

(26:27):
but I knew what I liked and I liked math.
I like numbers, So finance was that UM very limited.
I didn't do a lot of reading in high school,
so I didn't have exposure to a lot of different careers. UM.
Finished my undergraduate experience at Georgia State University. Worked all
over the place. I was at an insurance company and

(26:50):
to your point, just a bank and just trying to
find my way. And I had a friend that was
in business school and she introduced me to brand marketing
right and I'm a natural storyteller. That's one of my passions,
writing telling stories. So then I started writing brand stories UM.
And that's where I was really passionate UM getting consumers
to fall in love with my brands, the brands that

(27:12):
I was managing, the brands that I was promoting, all
the brands that I was developing. UM. So once I
got to business school, I found my niche. I was
extremely excited and you know, thrilled to wake up and
do what I was doing. Where I didn't have that
feeling in undergrad, I was like partying. I had a
really good time in the undergrad but I wasn't focused.
Um So I needed that time to find myself in

(27:34):
to experience the things that I didn't want to do,
so that when I landed where I was supposed to be,
it felt natural and was very organic. Why did the
sorority play a role in your life? Oh? Wow? I
had so many wonderful big sisters through the process, not
just pledging when you say big sisters, but people who
became family and guided me, exposed, um mentored me to

(27:58):
your point and then that give back. You're doing the
community service and you're learning more about yourself, how much
you have to give, and learning to stretch yourself. Um. So, yeah,
that's always been a phenomenal experience being part of the
Alpha cupea Health Authority Incorporated and throw our little memory there.
That was a good party and moment back in the day.

(28:18):
You know what I'm saying now with the third Good
Marshall College Fund, I I'm I'm listening to the radio show.
I'm a parent or influence or a coach or a teacher.
How do we go through the process? Can you walking
through some very simple states, because we talk about is
available on the website TMCF dot org, right, and that's
TMCF dot org. But you go there, it's a lot

(28:40):
going on there about you got the home, you got
the scholarships, you've got the students. I can see it
right now, that little navigation right at the top. How
do I walk through the valley of confusion so I
can successfully get my my daughter or my son, or
my of my somebody mentoring in this direction of being
able to get these benefits. And do you have to

(29:01):
be a super student. That's a very good question. So
on average your g p A should be a three
point oh um. But you need to be ready to
compete on paper. You know, have an essay that you've
vetted that's rich with information that sells you, that pitches
you the best of you and your intentions and ambitions. Well,

(29:22):
it was it was a funny part about miss Horton,
who to c She was saying that a lot of
applications people kind of like duct tape your copy the
copy of the paragative the essay that they had on
another and bringing over there, not putting any effort into it.
You laugh, because obviously that's the truth, just duct taping
scholars of application to the next You change one line

(29:45):
or two lines, and you say, I think that this
will work, um, but not necessarily. So you need to
put thought in it. You need to put energy. You
need to make sure that you're positioning yourself for the
wind because they're very competitive. As I said, we had
ten thousand uh st to apply. So so you're sitting
up there trying to determine your life and you just

(30:09):
duct taping the essay on top of something else, thinking
that's how you go because you do it now, it's
gonna happen later on when you trying to move forward
in your life. That's what it's about. Effort and about
making sure that the effort leads off into something more successful.
Or another common mistake you wait until the night before
and then you look at the components of the application
and you need to references, and it's the night before, right.

(30:33):
The application isn't complete without those references. So let's back up.
So we're going to the website. What do I click? First? Oh,
my scholarships, Chalars, you're looking for scholarships. Click scholarships. I'm
trying to empty forgotten that you know they get on
the website. They all just like me. I look like

(30:55):
I got it going on. But I get on this website,
to the phone, my phone. People keep telling me why
I phone and said, Hey, don't worry, I'm going buy
a new flip phone. I'm about this. I'm trying to
step back fancy. That's all I'm trying to see with
your career. And you went to Clark Atlanta University. I'm
over here just trying to make it happen for myself.
So you said on a lot of councils, you know
that you sat on the Girls Incorporate a Great Atlanta

(31:15):
board where you know, he committed the development of strong,
bold and small girls and underserved communities. I have a daughter,
and uh, and so that absolutely better believe it. You
better believe she's a she's learning taypewondo down the Orange
Belt and so but young girls, you know, uh, it's

(31:35):
been a major shift, you know. And and I say
this because when I when I grew up under B. E. T.
You know B E T and all the girls with
shaking it and shaking it and and then all of
a sudden we see now where we see the pro
thought process of being able to deliver an opportunity for
Black women to see more than themselves in their physicality.

(31:58):
And that's what you represent. You represent the growth of
a person who can win big at another level because
you've shown that education not on education at an HBCU,
but education in life allows you to be more than
what people to expect you you from a physical role.
Talk about that. Thank you. I love it because a
lot of people think that HBCUs UM students from HBCUs

(32:20):
can't compete, and that's the question, like are you competitive? Absolutely? Again,
you know that it's not just who you know. You
know that, it's what you know. Um, you're not relying
on any lineage your first generation. You're hungry, you're ambitious,
and you have a community behind you. Um. The other piece,

(32:40):
I mean, look at what's happening in sports with Dion Sanders. Yes, Well,
you know the thing about it is that when I
look at anybody black today, you know the possible is possible.
And we got Josie on the call from Atlanta. We're
gonna pick her up right after the break when we
come back. Don't go nowhere, Josie, We're gonna be right back.
Got Dana Brown in here. She's doing her things. She's

(33:00):
the assistant vice president Marketing for the third Gerd Marshall
College Fund. If you have any questions, please call us
for zero eight zero nine two five five. Josie from
Atlanta will be picking up phone call with you when
we come right back. We'll be right back with more
money making conversations live with Rishan McDonald. Adoption of teams

(33:25):
from foster care is a topic not enough people know about,
and we're here to change that. I'm April Denuit, the
host of the new podcast Navigating Adoption, presented by adopt
Us Kids. Each episode brings you compelling, real life adoption
stories told by the families that lived them, with commentary
from experts. Visit adopt us Kids dot org, slash podcast,
or subscribe to Navigating Adoption presented by adopt Us Kids,

(33:48):
brought to you by the U S Department of Health
and Human Services, Administration for Children and Families and the
ACT Council. Look for your children's eyes to see the
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You look and see a tree, They see the wrinkled
face of a wizard with arms outstretched to the sky.
They see treasure in pebbles, they see a windy path

(34:10):
that could lead to adventure, and they see you. They're fearless. Guide.
Is this fascinating world? Find a forest near you and
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(34:33):
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felt left out, and for some that feeling lasts more
than a moment. We can change that. Learn how it
belonging begins with us. Dot org brought to you by
the AD Council. Welcome out in the shoes. Now, let's

(34:55):
return to money making conversations Live with ru Sean McDonald.
If you have questions, are comments called four zero four.
Welcome back to money making Conversations. She's in studio Dana Brown.
Over her twenty year career, she received multiple awards and
honors for leadership and significant contributions and motivation remains building teams,

(35:17):
creating points of disruption and innovative solutions that surpassed customer
and consumer expectation. Well, she's on the show to take
a question from Josie in Atlanta. From Atlanta, how are
you doing, Josie, I'm doing fine, I'm blessing. Well, thank you.
What was your question? Dana's on a call here, h okay, Hi,

(35:37):
how are you doing? Um I'd like to say with Sean,
I really enjoy your show, listen to it every week,
but listen Dana. What I wanted to ask you my
granddaughter and went to HBC School UM part of her
scholarship the COVID they decreased her money. But anyway, she's
lead out because of COVID, But right now she knows
how to make week she does I ask this, she

(36:00):
does teeth whitening, I mean, and she's really Now you
say your daughter knows how to do teeth whitening and
her she went to UM an HBCU for a year
and a half Kobe she had to drop out, right,
And so what I wanted to know is that with
this the program Saturday, I would really like to bring
her down there to talk with someone to see if

(36:21):
she can get another scholarship that she could finish doing
her passion. She got a music scholarship. She has a
beautiful voice, but she wants to do more than that, right, Yeah,
so absolutely bring her down. We'll be we have a
tent and we'll be looking for you. Okay, lot going
on here. Now she can white and teeth, she can
do half, she can sing. I want to meet you.

(36:43):
I would to meet you. I want to meet her.
You know, I managed, I managed people for a living.
Now I might need to meet up. She might be
the second big one for me. I got Steve Harvey
first mate. I got Steve Smith. Very utality. What does
she want to Yeah, I'm just as dang about tagom
shall see that's what you can. Let a ks come

(37:04):
in and her mother has her own business, and she
goes and uses her mother's shop and mom has her
own business and buckets. Well, I'll tell you what that
is why HBCU College Day was put together. Come down
at ten o'clock. Not only will Dana Brown be there
with the third grade Marshall College Front, but like I said,
there'd be other uh HBC used there. Of course Clark

(37:25):
Atlanta University, who I think and really feel blessed that
they allowed us to come on this campus and bring
twelve eleven other HBCUs on campus, but also ups be
there Morgan Morgan Stanley and be there. Coca Coo Bao
is united to be there. We'll have I'll be giving
out free to start the water and all that good
stuff because it would be warm out there. If it's warm,
you have free water to drink. But more potly were

(37:47):
your mask, we have hand sanitizers. It'd be social distancing.
And I'm gonna tell you this. And so we've been
in what's the Salem this past weekend, we was in Montgomery, Alabama,
Alabama State University, and it was just blessing to see
everybody wearing their masks. It was no it was nobody
challenging the format. Everybody knows there's a core for Everybody
knows that they're there to be safe, recognized, the ability

(38:11):
to move forward with no with no disruption. Okay, so
it's a it's a safe environment to come in. And
you know we're gonna have their The marching Band's gonna
be a doing audition. The Harll and Globe trivealers are
gonna be there during a demonstration. That's guys, I'll be hosting.
I'll be I'll be on stage and now I'll be
hosting that. I don't know if that's good news for
some people. Appreciate you calling the show again. Okay, anybody

(38:35):
else want to call, please call four zero four eight
zero nine five four zero four eight eight zero. Ni,
let's get back to you, miss dB Let's do it.
Let's do it. What do you recommend for people to
do when you when you, when you look at the
world that you control, you know you you you are,
like said, I first met you when the Hennessee Fellows

(38:58):
with Steve kind of met you indvertently, Like I said,
our lives have been really interesting because I kind of
passed you in the hallway at Colgate with Steve Harvey,
and then I represented Steven A. Smith. I kind of
talked to you when he was doing a speaking engagement,
and now I'm interviewing the interviewing you're on the show
about the third and Marshall College. So but the thing

(39:23):
I love about when I was listening to Miss Horton talking,
went to say them the wrap around services when you
go scholarship, internship job, how talk to me? That sounds
so simple, but I know it took a lot of
work to be able to put a program like that
in place and also create the business relationships to be

(39:43):
able to have it as as as a campaign, as
a system in place that you can trust and you
can say it in public because it's true. Absolutely. The
interesting thing is we have a lot of those programs
um Apple. You have Apple scholars Um where our students
are getting scholarship dollars, internship opportunities, and full placement opportunities. UM.

(40:09):
As you mentioned, I managed the Hennessey Fellows program and
that was for graduate students. So we're looking at targeting
high school students, junior seniors to help you get into college,
while you're in college, to help you get through college,
for undergrad students, and then even in graduate school. We
have programs where there was an opportunity that the Hennessee
team saw to unlock the C suite. There wasn't a

(40:31):
lot of diversity at the C suite level. So let's
train ten gifted talented students c suite. What is that CEO,
c m O, CFO see because you know you hear
that long now, I could have said what was trying?
I do know that, but they just thrown out an interview.
It just thrown out in print, but it never My

(40:54):
whole thing is that there's so much information as being,
especially within the technology that we have digital apps and everything,
and that sweets you know, first of all, the glass ceiling. Okay,
that's that was the original term, you know, breaking the
glass ceiling. Now the term is c suite, unlocking the
c And so in order to do that, you have

(41:14):
to have relationships. That is what a lot of people
don't understand. I am only on this radio show because
of relationships that I've met and having and created over
the years. In other words, let's let's put to this perspective. Okay,
you didn't know me at Cold Gate. What if I
went there and you heard that Steve Harvey was a

(41:34):
jerk and a guy with him was a double jerk,
you know, then that would that would that would permeate
to across the hallways of Cold Gate. Was working with
a black agency at agency called Uni World. It had
permeated back to them and that relationship would have been destroyed.
But because we didn't do that, we were positive, were
proactive and understand the value relationship. It allows us to

(41:56):
carry a stronger reputation and a lot of people to
understand Our reputation can be made and broken by what
you say and do around people talk about that you
were building your brand. You established a value for who
you are, what you had to contribute, and then it
became legacy. People knew the value attached to the name.

(42:18):
They knew what they were getting, the type of product,
the type of service. Um, you built a brand for yourself. Now,
when you talk about brands, I remember because because you're
kind of coming into my little world here, because I
didn't go into marketing. I studied that IBM. I did
my undergraduate two an a half years. Would I be
m two an alf years as a full time employee?

(42:40):
There isn't math, but I always understood. But I saw
Steve Harvy when I started managing him in two thousand,
there was a philosophy in my head. Why can't I
treat him like a business? Why can I treat him
like the company? Why can I have the same standards
for him that I be in would have? Right? And
so that's when the whole process of being a brand

(43:02):
kind of kind of transferred for me from a corporate
structure to an individual. I remember when I was I
got honored as a like a manager of the Hall
of Fame, and I remember William Shatner was I've never
met his manager was being honored at the same time.
He said, he said, he said, they got Rushan McDonald
changed the game, you know, because he said he figured

(43:24):
it out. He he kind of figured it out for
us all that that an individual can actually have the
same values that a company. And that's where the word
brand comes into play now because of the fact that
you should have the same standards of excellence that the
corporation has, which means that you should have to be
responsible for your product and guess what your product is

(43:45):
you And that's why it's really really important that we
hear all these things and we went in a big way.
It isn't that correct, It is And it's positioning yourself.
I think that's the biggest thing. How do you position yourself?
What do you want people to think about? Associated? Associate
with few because that's what's going to allow you to
extend your brand. That's what's going to take Steve Harvey
from stand up to sitcom to radio show to family

(44:11):
feud host. Right, yes, yes, and I know that for
a fact. And then closing, my friend Dana Brown, we're
gonna be there Saturday. We're gonna see you at the
HBCU College Day on Clark Atlanta, Clark Atlanta University campus
from tending. Would you be there on time because because
it's hardy went on time. We just wanted to because
he was waiting on her signage and uh packaging. So

(44:35):
I'm gonna give a hard time for that because you
will be on the show next month because she's sent fantastic.
She's the CMO of the third of Marshall College. Fright,
But again, thank you for coming on my show. Thank
you for every part of something I feel it's very
special and building a brand that I think will make
a difference in all our lives. Your graduate Clark Atlanta University,
any part of words, you know you got, you got
the sars out there, you got to alumna out there.

(44:56):
You I'm gonna see you on Saturday. I know. Actually
gonna bring that multi talent with the daughter over there
who can do week type teeth, whitening, she can do
all she can just saying, and she can do hair.
I don't know who I'm gonna meet or she gonna
be special because I gotta sign her. I just say
thank you so much for having me. I look forward
to meeting everyone on Saturday and again. If you don't
remember anything else, go to t mcf dot org. Thank

(45:19):
you fantastic and thank you for coming on My show
with Dana Brown. Thank you. Let see your Saturday. My
next guest, the Hall of Globe Trotters, come back next,
the Sunny Hickman. She's the vice president of marketing and
sales for the incredible Hall and Globe Trotters. Be right back.
We'll be right back with more money making conversations Live

(45:42):
with Rashan McDonald. Look at your children's eyes to see
the true magic of a forest. It's a storybook world
for them. You look and see a tree. They see
the wrinkled face of a wizard with arms outstretched to
the sky. They see treasure and pebbles. They see a

(46:03):
windy path that could lead to adventure. And they see you.
They're fearless guide to this fascinating world. Find a forest
near you and start exploring and discover the forest dot
Org brought to you by the United States Forest Service
and the ad Council. What grows in the forest trees? Sure, no,
What else grows in the forest? Our imagination, our sense

(46:25):
of wonder, and our family bonds grow too, because when
we disconnect from this and connect with this, we reconnect
with each other. The forest is closer than you think.
Find a forest near you and start exploring. I discover
the Forest dot Org. Brought to you by the United
States Forest Service and the AD Council. Hi, everyone, I'll

(46:49):
roker here as a guy with his own catchphrase. I
appreciate that Smokey's only said only you can prevent wildfires,
but I'm filling it because there's a lot more to report.
Why when they're parched her windy conditions out there, you
gotta be extra careful with things like burning yard waist.
After all, wildfires can start anywhere, even in your neck

(47:10):
of the woods. Go to Smokey Bear dot com to
learn more about wildfire prevention. Brought to you by the U. S.
Forest Service, your State Forrester, and the AD Council. Now
let's return to money making conversations live with her son McDonald.
If you have questions or comments, called four zero four
zero Welcome back on. My name is Rushan McDonald, As

(47:31):
she stated earlier, my next guest, She's one of my
favorite people. I had on on my other national syndicated
platform is Sonny Hickman. She's the vice president of Marketing
and Sales for the HALLM Globe Trotters. The world famous
Holland Globe Trotters have showcase the iconic talents in the
hundred and twenty four countries and territories on six continents
since they're founding in nineteen twenty six. Sunday Hummans created

(47:55):
Polehouse behind the HOLLM Globe Trotters. In one she did
a read lunch and I'll tell you someone it's really
special because she's also a graduate of Clark Atlantic University.
She's on the show to discuss her career, these successful
brand changes to the Hall and Global troducts and talk
about building her dream. Please work with the money making
conversations again, Miss Sunny Hickman, how are you doing? Sunny good? Now?

(48:20):
That's sunny kind of lottle key. Now you know you've
got a low key. Now, this is not the Sunday
I had on my show previously. There's a long work day.
What's happening there? Because I did? I need that energy back.
You can't do me like this. I can't pull up
a pillow and go to sleep on my show. There
you go, there you go, there you go. You're all
the glowing, you know. And girl, if I do anymore,

(48:49):
you probably fired me, you know. And then how this
is some people get fired before they get hired. That
would have happen if I finished trying to do in
the sweet Yorgia Brown, talk to me about being the
brand of the Hall and Glow Trotters, which is iconic
first of all, and the fact that you are a
woman of color leading this organization, you know, through a

(49:10):
transition because you always you know, you know, everything can
become stale and not sending the brand is stale, but
you always have motivational techniques and brands. You change and
you shift. Because Hall and glowtros are known for trick shots,
they're known for they have introduced women onto the team.
They've done so many, I guess, groundbreaking things for the

(49:33):
game of basketball in general. What did you see that
excited you by coming on board to work with the
Hall and Glowtrotters. Oh wows? Is the dream come true?
Thank you? So I've been with Harlem Glowtratters for a year.
So I just finished my rookie season and I remember,

(49:57):
so I've been with our parent company, Person Enterprises. So
I've worked with the Dollar with Company and several others
um theme parks and aquariums that are part of the company.
And I remember coming to our office in Atlanta and
seeing the Harlem glow Tootter's office beautiful, and I said,
it would be so dope work for the glow Totters

(50:19):
one day. I'm just letting everybody know the opportunity. It's beautiful,
the office of the Hall of Glowtrotters. You walk in
there and you want to take photos. It's like a museum.
It's really, it's really, it's really one of the I
had a meeting over there. That's how I knew about it,
and want nobody hired me. You know that I went
over there, and you know then I'm gonna get nosy, sonny.

(50:41):
I'm gonna look around, you know, I want the old
black people, you know, just walk in the building, started
looking around and touching stuff. That's why they put ropes
up around people for people like me. I touched up
and so. But you walk in there, you see the
rich history and the incredible players who are who been
a part of this and like I said, I went
to one of you. One of your famous players went
to the same college that I graduated from, University Houston,

(51:03):
Lewis Dunbar, and he became an iconic, uh not only athlete,
but then you guys were making transitions to these guys.
They come to the game over the Harlem Globetrotters. And
I like to make that statement because these are highly skilled,
professional people who have just turning their game into an
entertainment factor. Correct, absolutely, absolutely, Now wait a minute, resign.

(51:26):
You just told me you went to the same high
school as lou Dumbar. No college, college, so don't me
in high school? Ain't that over college? University of Houston,
University College. I went to see you. I watched Louis Dumbar.
He was playing in college when I was watching him.
Is a legend six knight and a half. He was

(51:48):
Magic Johnson before Magic Johnson. See that's right, that's how
that's how cold he was. Now he's what does he
eats the coach now? Right? Absolutely so Again, there's just
so much like in the office, you can go through
that history and meeting and working with Coach Low and

(52:10):
hearing his story. The thing that makes a glowtalter. So
special is they bring this incredible skill and style of basketball,
but they want you to laugh and have a good time.
But they've been doing it for decades. But you know something,
you're you're representing something that's even special. The reason I

(52:30):
say that is that, uh, you know your your graduate
of Clark Atlanta University. That had Dana Brown on earlier
the first half of the show. She's a graduate of
Clark Atlanta University's HPCU is a very powerful academic institution.
And when I had you on my show earlier, we
talked about that, and I like to work before were
going to further interview, I want you to share your

(52:51):
experience and why hbc has played such an important role
in your success as a as a person who who's
rising into the c C suite territory. Yes, forever, I
love Clark Atlanta University from some of my very best
days were on that campus. And I can't wait to
get back there Saturday for the CCU tour. Um. Well,

(53:18):
you know the thing about it is talk about what
you were saying, sunny, Um, I can't wait to get
back there for the HBCU College Day on Saturday. But
my time at Clark Atlanta. I was challenged, I was inspired,
I was um really truly lived out sort of the
motto of find a way of make one that just

(53:40):
really became ingrained in me. In terms of business professionally, Um,
I've met so many people of color from so many
different walks of life and built so many relationships that
continue to drive me both professionally and personally today. Now
we're not talking about being a female in a black

(54:00):
woman in this position. I is it too much being
made of that? Or it still is a path that
needs to be recognized as being unique. And the more
doors need to be open, Absolutely, more doors need to
be open. I hear more now, um than ever, people
saying to me that they're inspired because they see people

(54:20):
that look like them, they see women that look like them.
And leadership and now that now there are a couple
of things that are happening with you in the In
the Globetrotters, you know, it talks about black excellence on
off the court, black excellence in the boardroom. And then
it turns out to be what the success? Because I
was asking Dana the same question about success. What is success?

(54:44):
Because you not only this is not your first stop
as a person who's done marketing and Brandon, You've done
theme parks, You've done other levels of Like I said,
transitioning to this role of an iconic brand because it
us come with a little fear, doesn't it? Sunday? Because
of the fact that it is laid out there. You've

(55:05):
seen it. You people can tell you the thing something
like I tried to sing it. You know those red strips,
those pants that balld is read, you know you the
currly nails sliding up the for the metal loock linnen
hook shot. You know all that's coming in there to you?
How do you not stay? How do you not how
do you stay calm? Because you're in a calm on

(55:25):
this call now and you're the you. You made decision,
you shifted, you rebranded it. What what what made you
so bold? What made you the confidence to say this
is fantastic, but it needs a little push? Mm hmm.
I've been blessed with a gift, and I think in

(55:46):
my career I've had opportunities and I believe that that
door is crash, you gotta bust it open. And I
think fear um can be powerful um and motivating just
if you kind of trust and belief and one who
you are. So I was kind of thinking about like

(56:06):
what might I share, you know, if whoever is listening.
And for me, that fear is motivating because I want
to make an imprint. I want to make a difference.
I'm only as good as the people around me. For
my team, I want to see people would develop and
grow to the things that they're passionate about being able

(56:28):
to do it. I want to see families be able
to spend special time together and be able to have
memories that will we had a pass on and remember
for generations and where people can just take a break
from all of the stresses and the things that you
deal with on a day to day basis and just laugh.
That's an honor and a privilege. And I recognize that

(56:52):
and try to make the most of every moment. But
I'd be scared Rushan. You know something I tell people
that I laugh because fear I wake up. You know,
I never know what happens when I walk out of
the door. I'm confident. And then when you're confident, hopefully
that pushes you past the fear. And then I always

(57:14):
talk about people allow fear to stop them from making
job changes, stand in relationships too long, or and that's
that's a big deal because of the fact that the
unknown is tied to fear, and if you don't walk
through the unknown. That's why when I read your bio
and even when I talk to you now, I so

(57:35):
admire you because of the fact that when people don't
understand when you can take on iconic brands like the
Hall and Global Trotters where you know, it's it's it's
like it's like it's like it's like going in there
in Kentucky Fried Chicken trying to change your chicken recipe.
You know, people, she's talking about messing with the chickens.
What's wrong with the chicken recipe? Well, we have to

(57:56):
change the chicken recie. We won't mess with the fries. Okay,
that's all she's doing. The Hall of Girl, she's just
messing with the fries, the fries of the Hall of Globe,
trying to brain And so when she messing with the
fried that means she has to she's marketing and Brandon
and and she's reimaging the tours and things like that.
And let's talk about that whole reimaging because people while

(58:16):
and there they are. They are jumped in conclusions like
you know the ball is gonna be white, you know,
and then you know all those different things. But you're
not changing anything. We'll know you have changing the thing.
You just reimaged some things and then looked at it
from a different perspective coming out of the COVID situation
and going back into live audiences. Correct. That is absolutely right.

(58:37):
And something that you said, really, um, reminded me of
something brushining one of my kind of hashtags. I talked
in hashtags often, and one of them is being trusting
it open and for the globe totters, I've kind of
stepped in this role of being trusting to the path
that's being set before me and being open to um

(59:02):
what is intended for this brand. So these players, Um,
you're right, they're trusting me two provide them with a
pathway to touch and reach people. Right, they give so
much of themselves. I mean they're touring and they're playing games,
two hundred plus games a year and then they sign

(59:23):
every autograph. Now, they spend the box, they work on
their skills. So I'm being trusted to allow them to
touch lives and that's really what this reimagination is about,
of ensuring that they continue to shape youth and young
people and inspire others for generations to come. Now this Saturday,

(59:47):
the Hall and Globe Trotters will be that while the
interview to be on stage doing some small demonstrations. When
I asked, you know, just the email to come to,
I know what you're gonna say, and then they still know, Yeah,
we'll be there, We'll be there. Why was it important
for you to commit to being a part of the
HBCU College Day that's on Clark Atlanta University campus this

(01:00:09):
Saturday at ten am two six pm. When I asked,
all that was I asked, it was no offer free money.
I was just saying all of these old drawers to
come down and hang out. And you said yes, why,
oh man, those are my young brothers and sisters there
on that campus. And I wentn't here. I wouldn't be
doing what I'm doing. I wouldn't be the person that
I am today doing what I love and everyone doesn't

(01:00:32):
have a chance to do that had it not been
for Clark Atlanta University. Well, my friends, well, my friend,
I'm so glad you said yes because it means a
lot to me because of the fact that you know
we were gonna be there. You know, we're gonna have
corporate recruiters there, Like I said, We're gonna have military
recruiters there, and most important, we're gonna have HBCU recruiters.
And most important, we're gonna have the Hall of Global

(01:00:53):
Drawers there, you know. And I'm not gonna I'm gonna
tell yourself, I'm staying in my lane because I'm one
of them old hoopers, you know, the thing I can
rotate the ball on my finger and go between my leg.
I'm gonna sit my old behind right there and let
the talented people gifted do their thing and I'm an
interview and just have a good time. But again, if
you want to change your life, you want your child

(01:01:14):
to have an opportunity to be special, please come down
there this Saturday. Will be there on the campus of
Clark Atlanta University h b c U College Day Tour.
Holl And Clothe Childers will be there Sunday. Thank you
for coming on the show. I really appreciate you. Thank
you so much for having me roun to see you Saturday.
Bye bye Dania Brown, Bye bye girl. Thank you, and

(01:01:34):
we'll be here next week with more money Making Conversation
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(01:01:57):
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(01:02:31):
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What girls in the forest all imagine nation and our
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Brought to you by the United States Forest Service and
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(01:03:15):
and our family bonds. The forest is closer than you think.
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