Franchise owner of Nothing Bundt Cakes, Charlie Shabazz, visit Money Making Conversations Master Class. Listen as she shares the twist and turns that led her to franchising Nothing Bundt Cakes. We discuss how she overcame her fears, uprooted her life and let go of her safety blanket. From tax professional to store owner, pivoting when necessary in order to keep her dream alive.
Charlie Shabazz left Philly as a CPA and worked as VP of a national bank. However her plans quickly changed as she sought to capitalize on opportunity. Tune in to this incredible story of perseverance and commitment.
More on Nothing Bundt Cakes:
"To find the perfect recipe, you first need the perfect ingredients. And that's what our founders Dena Tripp and Debbie Shwetz were for each other. In 1997, they joined forces, or better yet kitchens, to make cakes for their friends and family. The cakes they made were delicious, unlike anything anyone had tasted. As a result, their friends and family asked them to entertain more and more.
They quickly realized this side project of theirs could be something more. There was a gap in the world for delicious cakes, readily available, that didn't compromise on their ingredients. Real eggs, butter and cream cheese; nothing was too good to achieve perfection. And perfection is that decadent, slowly melting bite of cake we all know and love.
Flash forward and the Nothing Bundt Cakes brand has grown nationwide. Built on Dena and Debbie's vision, each bakery still has the warmth and nostalgia of its home-kitchen roots, but we also take a modern approach for the world today. So whether you're enjoying a Bundt Cake or a Bundtinis®, one thing is certain – perfection is all we offer." - Nothing Bundt Cakes
FOLLOW NOTHING BUNDT CAKES AT…
Instagram: @NothingBundtCakesTuckerGA
Facebook: @NothingBundtCakes
See omnystudio.com/listener for privacy information.
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Episode Transcript
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Speaker 1 (00:00):
Please work with to Money Making Conversations master Class. The
franchise owner of a Nothing Bontcake location, Charlie Shaw, I'm wonderful.
How are you shying? I'm happy to be here. Thank
you for having me. Well, first of all, let's talk
about the relationship. You know, in my business, somebody had
delivery gifted me You're prob and I was happy. Manybody
(00:25):
know what they followed and they know I love sweets.
And I immediately invited you because I asked you. I said,
because you know I'm gonna be honest with I. I
stereotyped it. I thought she was just a delivery person.
She said, no, I am the owner of this location.
I went wow, and I said, could you come on
my show? And we've been going back and forth because
your schedule has been busy, and finally you're able to
come my man show in Black History. Mom, it's proud
(00:48):
and talk about what you do. Let's talk about before
you made this decision, Charlie, to be a franchise So
a little background. I'm a CPI. So I've been in
accounting my whole life. Always knew I wanted to be
an accountant. From Philadelphia. I went to Temple University for
my undergrad and accounting had a taxation class, and I
(01:09):
think I want to do taxes. So I went and
got my masters and taxation, and um that's what I did.
So I was a tax accountant for most of my life,
and I thought I would do that for the rest
of my life. I'm gonna tell you something I am
afraid to do time. I would degree in mathematics. You
cannot even an easy for him. I get nervous that.
I swear to you, I will go to h and
(01:32):
whatever whatever about that don't tax I would take it
easy for him. Okay, you know, just just do it
you So for you, I am like borrowing down to
you to say, because you're confidently saying the taxes, that's
what I do. I do taxes, taxes when you look
at it, the guy and I've people tell me I'm
pretty smart. My degree, you know, I made it easis.
(01:53):
But I swear to you, I will not do my taxes.
I've never ever done my taxes because they intimidate me
in the whole process of making a mistake. Intimidated and so.
But so that means that you have to be a
confident person. Then, right, yeah. You know, UM, the law
changes often, so you're always doing your continuing education credits
(02:13):
and understanding the new laws and you know once you
and don't get me wrong. I started out as a
personal tax return prepared and when I moved to Atlanta,
I decided I want to be a business tax return
prepare And I was totally intimidated by that. UM, but
I googled a c p A I called her. I
(02:33):
told her, listen, I want to work for free. I
don't know business taxes. Can I please come to your
office and you teach me? And I learned for free,
just free, free, free, free, free free. So she's said,
uh yeah, so because she asked for your resume and
she saw, I'm gonna get this person this skills a
temple graduate for free, knowing what your ultimate goal was exactly,
(02:57):
so she um, it's a huge mentor for me. And
so I learned business axes and I had a corporate job.
That's how I moved to Atlanta UM from Philly. UM
large bank made me an offer that I couldn't refuse.
So packed up, you know, a little jeep, and I
moved to Atlanta. UM found an apartment three days later
(03:18):
and in Tucker. So Tucker has been where I moved
to first, at my first home, had my first job,
and now the Bakries and Tucker. So I have deep
roots with Tucker Tucker Georgia because it syndicated national. Yes Georgia,
Yes it is. Now let's let's talk about that. The differences,
you know, because we always talking about fear on this show.
(03:40):
You know you you you moved, you know, you are
all female, you know, transitioning from another major market to
another major market. But it is northeastern, NATA South. Were
there any what were the fears and making that move,
that decision to come to Atlanta, because there were some
there were a lot of fears. Um, but I it
was done of Philly. You know, I needed to change.
(04:01):
So I kind of left it open to where the
job opportunity took me. So d C, California, there were
all options, Texes. So when the door opened to Atlanta,
I was like, well, that's where I need to be.
So I came confidently with fears of what if I
don't do well at this job? What if you know,
(04:21):
what if? What if? What if? But I was like,
I could always go back to Philly, you know, all
my families in Philly, So you know that's um always
was a fallback plan if it had to be, but
never looked back. You know. Interesting, if you guys want
to talk and join this conversation. I remember when I
left IBM to pursue a stand up career, and I
left on great terms, and in fact, I tell people
(04:43):
when the Showman, I was in tears when I made
that decision a year in advance because it was such
an emotional decision that even though that knew working for
ib AND was not my future, it just didn't It
didn't excite me. I felt I saw myself being blocked
in creatively, and I went, Okay, this is not me.
And so because they had a successful model and they
wanted people to grow in that model, and I wanted
(05:04):
to do things outside of that model, and I went, no,
this is not me. But I know for a year
I kept thinking I can always go back, you know,
and then finally I said stop. Stop, stop that theory
that security blanket away, and stop that theory that you
can go back, and because that's not why you left.
You left to pursue your dreams. And that's right, that's
(05:26):
key right there. You left Philadelphia to pursue your dreams,
and in doing so, you had to take away that
thought process. When did you take away that thought process
that I had that you could always go back? Well
to make it even more you know, I took a
temp position at this bank. I didn't even have a
signed contract. I took a temp job and took a
(05:49):
leap on faith. So once I proved myself because I
was confident, I was like, I can do the work.
I got a full time contract about my apartment, started
building my network of friends, and I was like, this
is my home now, you know. And so so you
did free work. We don't come back after this break.
You've got a lot of talking. We did even talk
about cages. His story is so interested. But you're the
(06:12):
perfect guest for the show because I want people to
hear how it seems simple, it seems difficult, but fear
drive so many people from reaching their their ultimate dream.
And it is walking away. You know. I know that
my I've walked away from a lot of levels. So
there's a lot of people said you always seen and
people have called me a renaissance man, and sometimes I
(06:33):
don't know what that means. But when they look at
my resume, go you did this, you did this, you
did this, and you've been good at all these things.
And I say, because everything I do, I have done
in my life I wanted to do it. How you doing, Victoria?
You're calling in on Money Making Conversation Master master class
and you're speaking to me, And Charlie Shop asked, what
what can I what are you talking about? What question
can we ask me? Help you with? Good evening? Good evening?
(06:53):
How are you good? Good? Um? Okay? So um, I
was listening and I just want to come in you
um for taking a chance from moving from the Northeast
and then coming to Atlanta and all that. Um, was
there ever a time in your life where you didn't
(07:15):
have it all together? Like me and like you, you
couldn't hold on some money and it would just liquidate?
And Victoria, I'm a c p A right, I'm gonna
count and I take care of everybody's money. However, George,
your power had me no lights one day when I
came home. Okay, so you know, Rashaw was talking about
(07:40):
saving and how you wish you could, you know, save
and put things away. It was so easy for me
to tell my clients yes, you need to save, you
need to put ten percent here, you need to do,
you know, but just keeping it real. It's hard to
implement those things where you financially or where you want
to be. So absolutely the struggle was absolutely real. And um,
(08:02):
I just think the key to it was just standing
in my lane. You know a lot of my friends
was like, Oh, we're going out, We're going out. Nope,
not me, not tonight. You know, you know, you have
to sacrifice, um a lot of things in order to
get to where you need to be. So, like Rashawan said,
if you don't have a plan, you can't. You know.
(08:23):
I had a spreadsheet that I opened up every morning
when I was in Corporate America, and it was my debt.
I had all my credit cards on the spreadsheet. I
had a payment breakdown on how I was going to
get each balance to zero, and I was committed to
the two hundred dollars here, to two fifty here, the
hundred fifty here, the saying, oh I got a zero
balance on my Discover card, let me use that ten
(08:46):
thousand from there paid down my master card and then
I got zero interests on the bank. You know, it
was just maneuvering and figuring out, but having the plan
and being committed to the plan. And that's how was
able to get myself out of that credit card. That
that is inevitable when you don't come from money and
(09:07):
you have an undergrad degree, you have a master's degree.
You know, you move in your by yourself. You don't
really have that family support system. So no, it was
absolutely real and I just had to sacrifice Victoria. Did
she happy out with that answer? My mom would think
(09:28):
to my ask like, how how would I how would
I be able to um being part of the franchise
of are you just? Are you saying that bunk Nothing
Bunt Cakes is offering franchise opportunities? Absolutely? Um. You know,
I speak to a lot of potential new franchisees and
a lot of them are very intentional. I want to
(09:50):
open a Nothing bunt Cakes. That was not my story
of Victoria Nothing Bunt Cakes was not necessarily the plan.
The plan was to open a bakery and Tucker in
this new plaza that needed a bakery. So I was like, Okay,
I'm gonna bring a bakery to Tucker. We don't have
a bakery. I had a client that had a different
(10:11):
bakery franchise. So it was initially going to be something else,
and when that didn't work, the landlord is looking at me.
He's like, hey, Charlie, where's that bakery you're bringing. I'm scrambling,
you know, like, oh Jesus, I'm googling bakery franchise. You know.
Other things popped up, and then it morphed into nothing
bunch cakes. So I would say the plan was to
(10:34):
have a side business, but sometimes you have to have
to open it up just a little bit and be
receptive to the pivots and the changes and saying, Okay,
I thought it was going to be this, but this
is coming full circle for me, so let me embrace
this and make this work. What's the definition of a franchise?
I'm sorry, what's these? Question? Three? Not your last question?
(11:06):
I was saying, a great movie to final Netflix is
um the founder. I believe it's called McDonald's. So it
takes you through the whole franchise like life. So basically Victoria,
two women came together twenty plus years ago. They had
a great buntcake and great frosting. Right, they said, listen,
(11:28):
let's open up a little bakery. Let's have a store,
you have a business. It does well. You create, um,
a cookie cut type of thing. You know, you mastered
the recipes, and it's like, can I give somebody this
and can they do it without my expertise? And once
you prove the concept, and if you watch Shark Tank
(11:49):
a couple of episodes, you'll learn all this. Once you
prove that the concept can be done by anyone anywhere,
that's the birth of franchising, right. So okay, so they said, look,
we have the recipe, we have everything. We you know,
worked out the kinks, we know how many people you
should hire, we know you know what locations are do
(12:11):
well with this, and they kind of mapped it out.
They give you the blueprint, So you take the blueprint.
Where you buy the blueprint? Lets you buy the blueprint. Victory,
let me tell you something I've been baking since I
was ten years old. Really good. I'm sorry, Look, I
want to do this. I'm Victoria. I'm not I'm not
(12:33):
denying that Victory. First of all, that's what this show
was designed. Money Making Conversations master Class was to get
the community excited about speaking to people like Charlie because
they do exist. They do exist. And there they do
have uh stories, and her story has gravitated you and
hopefully motivates you to be a star. A star like
she said the bakery, you know, like I said, I'm
an award winning baker and I and I have no
(12:56):
desire to open the bakery. But you go to my timeline,
you think I'll baked, and the people are pounds everything
to look you eating something. And but but it's the passion.
I hear the passion in your voice. I think what
she's saying right now is that what is the plan?
You know what is the plan? And she speaks to
people all the time, and so no, your question. I
teach you about asking questions. Your curiosity is incredible, but
(13:18):
now it has to be put on paper. And once
you put it on paper, then the the emotional pushback happens.
You know, how do you make that dream happen? And
that's really where it all starts. You know, whether you
want to be a singer, whether you want to go
to college, they're always dreams, but there are when you
start creating application to that dream, that's when the struggle happens.
(13:40):
And when that struggle happens, how do you react to it?
What is your plan the pushback on there, because we
all have rainy days, we have rainy days and relationships,
we have rainy bads on job, and there were rainy days.
Doesn't necessarily mean rain It's just means difficulties. It means
when it's supposed to be sunshine's gloomy, and how do
you act doing gloom? And so this show Money Making
(14:01):
Conversations master Class that you're listening to, and Charlie's doing
an amazing you know me, I should be worried about her.
You know, she just brilliant sitting over here, just responding
so confidently and casually to these questions. And to have
a guest like that, she's in studio, she came in here,
she brought in some of her samples. It's to show confidence.
And I just want to thank you for calling in
(14:21):
and leave your number and your ZIP and your email
address so we can reach out to you, Okay, Victoria,
because we really want to continue that conversation. Plus I
want to send you one of my Money Making Conversation
guys to the success. All right, thank you so much,
And I I go to sleep with with this station
on like it's always on in my room and I
really find refuge and it so thank you so much,
(14:41):
Thank you, Victorian. Make sure leading information from me. We'll
be right back with more money Making Conversations Masterclass with
Rushan McDonald. Now, let's return to Money Making Conversations Masterclass
with Rushan McDonald's getting a little brain sending up in there.
We know the thing about it now. You you said
(15:03):
you were going in there. But I know we're about
to wrap this break up in a few minutes here,
but I want to ask you a couple of questions
for me there. You were going in there to open
a bakery at the side business, at the side business,
and you just say like that, okay, let me get
your history here now temple, okay, accounting c p A.
Where did the baking skills if there were none? There
(15:26):
were none, okay, Yeah, I used to just cut the
cookie roll, you know, like spray the pan and like
just put the little block of chocolate chip, don't want
it stick it in the oven. Yeah, that was the
extent of my baking skills. You know. Also, someone set
seven years ago you're going to own a bakery, I
(15:47):
would say, wow, interesting because I don't bank so so
so you in Tucker, George. You you but you're in
a visionary because you feel that you want to feel
a need. Okay, so walk us through that step of
going to the landlord telling them what you wanna do.
Did you have to have a plan? And the first
plan wasn't nothing, but talk about that, okay. So the
(16:11):
plaza was coming, great location, and Tucker, I need to
be a part of it. I'm driving by every day
going to my corporate job. So one day I took
a right and I found, you know, sign, rolled down
the number, called him, Hey, I have an idea for bakery.
Do you have any space available? Absolutely? How much space
do you need? I'm just talking about, you know, kind
(16:32):
of faking it, TiO, I made it, and so I
was kind of on the hook to bring a bakery.
So that is when the will started spending and I
was like, oh that fell through. What else can I do? Oh?
I was committed to bring in the bakery. Okay, okay,
you open in? When did you start this? Late fifteen?
(16:55):
Late fifteen we started communicating with the landlord. I'm at
den Or one night and I had nothing. Bunch cakes
in California at a cousin's birthday dinner and it was
the best cake I ever had, and I thought, Wow,
I gotta come back to l A to get this cake.
You know that the Yeah, it's moist, the cream cheese.
(17:18):
You know. So I had it, tasted it. I just
didn't know it was a franchise. I didn't know there
was one here in Georgia. I didn't know any of
that until someone mentioned it again and I said, oh,
let me google google nothing bunch Cake franchise. Boom came up.
I'm almost signing a deal with another bakery franchise. Okay,
(17:38):
so the spirit said, don't just see what nothing bunch
Cakes has to say. I emailed them. She replied back.
I told her what was happening about me with this
other franchise. She said, wait, don't you do it? Charlie.
Hear me out, and I heard her out and the
rest is history. You know. I canceled the deal with
the other bakery franchise, and when with nothing but the kicks?
(18:02):
So um so, why just off air? Where are black
women the fastest growing segment in entrepreneurship? From what I
see and all the amazing black women that I know,
I think our mothers have a lot to do with that.
I know my mother, Um, you know, she pushed her
girls to be what she was not able to accomplish,
(18:25):
you know, So it was just having that fierce you
know that, you know, amazing black role model of a
mother to say, you need to travel, you need to
go to college, you need to be better than me,
you need to do better than me. You know, the
school is your number one priority. Um, that just pushed
(18:46):
me to continue to see myself out of North Philly.
You know, Um, a lot of my friends didn't never
been out of North Philly, so they couldn't see themselves
living outside of North Philly, let alone you know, having
a business or going to college. So I think our
mothers are the backbones of two while we're so successful,
(19:08):
and we're very passionate women. I grew up with six
of them, so I know about the female passion. We
come back, we're gonna find out how big her bakery is,
the pros and cons of franchising, what to consider before franchise,
And she said, you know, she's about to sign another
local franchise location bakery. And then she sat down with
nothing but cake individuals and they said, hey, we're the
(19:30):
one and she's not looked back. If we're right back
with more Charlie, Sha bass, Charlie, you've got another phone
called Is that Tehran or Tehran Tarran? Is it Tarran
like the capital? Right? Okay. I appreciate you, my friend,
and I apologize. In my name is Roushan. You think
I would get everybody's name right? And I apologize, you know,
(19:53):
I apologize. Yeah, yeah, I say the same thing when
I get someone else's name. Well, what name I can't
get wrong? It's Charlie. It's Charlie. And Charlie's on the
show with me and we're talking about franchising. What's your
question today that you might want to ask me or her? Well,
I just wanted to, uh, you know, give give your
props um. I listened to w C okay often, and
(20:18):
I just was listening in on the conversation, and I
just wanted to say, you know, thank you all for
just supporting black owned businesses as well as uh, you know,
small businesses and on the whole. But black owned is
definitely uh respected, yea, yeah, what is your name? I'm sorry?
(20:45):
You know, I really appreciate the wrong because of the
fact that you know, when you when you're trying to
talk to people, there's fear and that, you know, especially
offering advices like what's the what's the scam? Because black
people have a natural you know, scam radar. You know
that there's another agenda here, and the agenda here is
just providing information, that's all and and basically what we're
(21:06):
having it's just a conversation and we we as allowing
you to listen in on our conversation that we might
have in a restaurant, that we might have, you know,
walking down the street, and these questions, like Victoria was
so exciting to hear you call in and say, I
really appreciate this conversation. It's what we want to hear.
That's the conversation you want to create. And the thing
I loved about Charlie's conversation was she was just a
(21:29):
business minded person that got into this and that's what
stops so many people. You didn't have to be a baker.
You just have to have the passion and the ability
to work hard to achieve your successes a franchise e.
That's what excites me about the conversation. What are your thoughts?
Absolutely well, you know, the journey, the journey. Uh sometimes
(21:49):
you know, in the beginning is the shaky road, you know,
and it takes you know, it takes that vision to
be uh ignited. And like you said, you know, fears
is that thing that stops most people's ideas and visions
and goals because they don't really know what they're stepping into.
(22:11):
And as I was hearing her story and uh stories
before hers, um, you know, I definitely related and uh
you know again, UM, I just you know, I just
appreciated just hearing everyone's journey to where they are now.
And um, and I know that you know, in the future,
I know, I'm quite sure there's you know, there is
(22:33):
a long term goals. You know, this is you know,
other goals that Yeah. But but as far as what
I've heard, you know, I definitely um related to you
because she has a little announcement to tell us. And
thank you for calling show. We'll be right back with
more Money Making Conversations Masterclass with Rushan McDonald. Now, let's
(22:54):
return to Money Making Conversations Masterclass with Rashan McDonald. How
you tell In me off air, he was talking about
long term goal was short term goal? Now, short term
goal was just to get a place open and bakery
with a name on it. There was repsible. Now you
told me, all fair, what else is about to happen
in your life as an entrepreneur as a franchise e.
(23:15):
Well you now are Sean. I let my cp A
Licensed Labs and so I said, you know what, County,
That's not my thing anymore. This is my thing now.
So now how can I transition to this to legacy
to open another one? Yeah? So, um, thank god I
(23:36):
just got my approval a couple of weeks ago. I
was nervous, just like, oh, I hope I could announce
on the show. But it was a true blessing and
a lot of hard work. You know, I definitely deserved it. Um.
Tucker is four and a half years old now, so
I kind of worked through the kinks of being a
small business entrepreneur to, you know, now be confident to
(23:57):
open another one. Now was the time being on that opening.
So the territory is central Atlanta. Hey, Atlanta? We coming? Um,
you know, I was like, I mean where is in Atlanta?
You know? So Tucker was the closest location to the
city of Atlanta, so that our second baby will be
in the city. We're going to cover everything from North
(24:19):
Shrewood Hills to downtown. So we got Atlanta covered. Well.
You gotta know you got your third phone car Thomas.
How you doing, Thomas, Charlie's here long with Rashan McDonald.
What's your question? I just want to say good even
to both of you. Am an avid listener. You want
to commend Charlie the system before CPR, just for all
(24:43):
that you're doing me being a business owner, myself a
new a fairly new business owner. Um the want that
you talked about, uh, Charlie, the pivot and you know,
giving that you have an accounting background, want something totally
unrelated to what you were doing, and and the thing
that I find to be true and you sound of
(25:03):
a similar nature. But God, I commend you, commend you,
commend you. I love her Son for this platform giving
others to come on here to learn, quire, share, continue
to build an uplift each other. And like ra Shan
talking about earlier, that fear, I too know. I've wrestled
with it for years, but by the grace of God,
(25:26):
last year I pushed through myself. So I can go
on and on. But I won't just keep it short.
But I just want to commend you. I'm gonna make
I eat it nothing nothing but cakes um every now
and again. I was first introduced to it about three
years ago at a corporate function, and I do make
it a point to go there. Now that I know
that you have a location in Tucker, I'm gonna make
(25:49):
it a point specifically to come to see your location.
And congratulations to thank you. I just wish you well
to much success on your current a as well as
your new endeavors you're about to embark up on. Thank you.
I appreciate you so much, Thank you so much. Well,
you know this is the childish of bad show. She's
(26:09):
my co host or money making Conversation Mouse to class
and Charlie um the second location. Yes, so we're just
working through the l o I. And you know, for
those of you who are thinking about owning a business
having a brick and mortar actual storefront, an l o
I is a lease of intent. So before you have
(26:32):
a lease for space, you negotiate kind of like the upfront.
How much am I going to pay per square foot?
How much is this? How much is that? How long
will the least term be? What do you cover? What
do I cover, you know, so they're gonna pay the exactly.
So we got really lucky with Tucker because it was
a brand new construction, brand new facility, brand new plaza,
(26:56):
brand new space. The timing was right because the unit
was not built out yet, so we were able to
work with my contractors and my landlord and do everything
one time. You know, a lot of times you're working
with the structure and you know your your architects says, no,
the thinks should be up over here, so now you
gotta dig up the cement, move the pipes, you know.
(27:18):
So we were able to save a lot of money
just by working together from the very beginning and getting
everything built out the way that it was required. So
I was I don't think that. I know that's not
going to be the case for the second one. It's
an existing structure for the space that I would like
to hopefully UM move into. It's off of more Land.
(27:39):
It's a really crazy, busy plaza. But I think nothing
but cakes can hold our Now you delivered to my offer.
Did how are you gonna do that? Because you like
that personal touch. You'd like to be on the front
line of meeting your customers, like that you know, and
I still will. I just won't be able to do
all of them, you know. Um, you absolute really need
(28:00):
a full team to help me be completely successful. I
think I am best at building relationships marketing. That's my
new job. I'm out the decayed Chambers of Commerce. I'm
a member there. I'm a member of my Tucker and
Business Association. I'm out planning the seeds, you know, so
when they start to grow, the business can grow. Um.
(28:22):
And you just gotta know which you're what you're good at,
and when you're not good at. I've met other business
owners who are not people people, you know, so they
hire other people to do that for them. It's a gift.
It's a gift, and I'm thankful for it. And I'm
um thankful to be in the position to be able
to build those relationships because a lot of times businesses
(28:43):
come to communities and they take take take from the community,
and they don't give back to the community. So it's
very important to me to um give back to the
community that I live in. I'm still a resident of
Tucker or the beauty of our conference. First of all,
finally got you in here. You are amazing, not only amazing.
Just your story is just special and if it fits
so many things that I talked about every week, and
(29:05):
the fact that you're opening another location, and and the
fact that you're not a train baker, the fact that
you just saw an opportunity, did your research and that's why.
And then overcame the fear of people, don't you don't
do that? While you why are you doing something you
don't do? That's what just show money making, money, money
Making master money Making Conversations master Classes all about. And
I want to thank you for coming on the show
(29:26):
and thank you for the next together and uh putting
on social media before we eat. We see you next week.
This Roshan McDonald. I'm the host of Money Making Conversations
Master Class and thank you y'all. You're welcome. Thank you
you've been listening to Money Making Conversations Masterclass with Rushan McDonald.
Always remember to lead with your gifts. Money Making Conversations
(29:47):
Masterclass is a presentation of thirty eight fifteen Media Incorporated
Please work with to Money Making Conversations master Class. The
franchise owner of a Nothing Bontcake location, Charlie Shaw, I'm wonderful.
How are you shying? I'm happy to be here. Thank
you for having me. Well, first of all, let's talk
about the relationship. You know, in my business, somebody had
delivery gifted me You're prob and I was happy. Manybody
(00:25):
know what they followed and they know I love sweets.
And I immediately invited you because I asked you. I said,
because you know I'm gonna be honest with I. I
stereotyped it. I thought she was just a delivery person.
She said, no, I am the owner of this location.
I went wow, and I said, could you come on
my show? And we've been going back and forth because
your schedule has been busy, and finally you're able to
come my man show in Black History. Mom, it's proud
(00:48):
and talk about what you do. Let's talk about before
you made this decision, Charlie, to be a franchise So
a little background. I'm a CPI. So I've been in
accounting my whole life. Always knew I wanted to be
an accountant. From Philadelphia. I went to Temple University for
my undergrad and accounting had a taxation class, and I
(01:09):
think I want to do taxes. So I went and
got my masters and taxation, and um that's what I did.
So I was a tax accountant for most of my life,
and I thought I would do that for the rest
of my life. I'm gonna tell you something I am
afraid to do time. I would degree in mathematics. You
cannot even an easy for him. I get nervous that.
I swear to you, I will go to h and
(01:32):
whatever whatever about that don't tax I would take it
easy for him. Okay, you know, just just do it
you So for you, I am like borrowing down to
you to say, because you're confidently saying the taxes, that's
what I do. I do taxes, taxes when you look
at it, the guy and I've people tell me I'm
pretty smart. My degree, you know, I made it easis.
(01:53):
But I swear to you, I will not do my taxes.
I've never ever done my taxes because they intimidate me
in the whole process of making a mistake. Intimidated and so.
But so that means that you have to be a
confident person. Then, right, yeah. You know, UM, the law
changes often, so you're always doing your continuing education credits
(02:13):
and understanding the new laws and you know once you
and don't get me wrong. I started out as a
personal tax return prepared and when I moved to Atlanta,
I decided I want to be a business tax return
prepare And I was totally intimidated by that. UM, but
I googled a c p A I called her. I
(02:33):
told her, listen, I want to work for free. I
don't know business taxes. Can I please come to your
office and you teach me? And I learned for free,
just free, free, free, free, free free. So she's said,
uh yeah, so because she asked for your resume and
she saw, I'm gonna get this person this skills a
temple graduate for free, knowing what your ultimate goal was exactly,
(02:57):
so she um, it's a huge mentor for me. And
so I learned business axes and I had a corporate job.
That's how I moved to Atlanta UM from Philly. UM
large bank made me an offer that I couldn't refuse.
So packed up, you know, a little jeep, and I
moved to Atlanta. UM found an apartment three days later
(03:18):
and in Tucker. So Tucker has been where I moved
to first, at my first home, had my first job,
and now the Bakries and Tucker. So I have deep
roots with Tucker Tucker Georgia because it syndicated national. Yes Georgia,
Yes it is. Now let's let's talk about that. The differences,
you know, because we always talking about fear on this show.
(03:40):
You know you you you moved, you know, you are
all female, you know, transitioning from another major market to
another major market. But it is northeastern, NATA South. Were
there any what were the fears and making that move,
that decision to come to Atlanta, because there were some
there were a lot of fears. Um, but I it
was done of Philly. You know, I needed to change.
(04:01):
So I kind of left it open to where the
job opportunity took me. So d C, California, there were
all options, Texes. So when the door opened to Atlanta,
I was like, well, that's where I need to be.
So I came confidently with fears of what if I
don't do well at this job? What if you know,
(04:21):
what if? What if? What if? But I was like,
I could always go back to Philly, you know, all
my families in Philly, So you know that's um always
was a fallback plan if it had to be, but
never looked back. You know. Interesting, if you guys want
to talk and join this conversation. I remember when I
left IBM to pursue a stand up career, and I
left on great terms, and in fact, I tell people
(04:43):
when the Showman, I was in tears when I made
that decision a year in advance because it was such
an emotional decision that even though that knew working for
ib AND was not my future, it just didn't It
didn't excite me. I felt I saw myself being blocked
in creatively, and I went, Okay, this is not me.
And so because they had a successful model and they
wanted people to grow in that model, and I wanted
(05:04):
to do things outside of that model, and I went, no,
this is not me. But I know for a year
I kept thinking I can always go back, you know,
and then finally I said stop. Stop, stop that theory
that security blanket away, and stop that theory that you
can go back, and because that's not why you left.
You left to pursue your dreams. And that's right, that's
(05:26):
key right there. You left Philadelphia to pursue your dreams,
and in doing so, you had to take away that
thought process. When did you take away that thought process
that I had that you could always go back? Well
to make it even more you know, I took a
temp position at this bank. I didn't even have a
signed contract. I took a temp job and took a
(05:49):
leap on faith. So once I proved myself because I
was confident, I was like, I can do the work.
I got a full time contract about my apartment, started
building my network of friends, and I was like, this
is my home now, you know. And so so you
did free work. We don't come back after this break.
You've got a lot of talking. We did even talk
about cages. His story is so interested. But you're the
(06:12):
perfect guest for the show because I want people to
hear how it seems simple, it seems difficult, but fear
drive so many people from reaching their their ultimate dream.
And it is walking away. You know. I know that
my I've walked away from a lot of levels. So
there's a lot of people said you always seen and
people have called me a renaissance man, and sometimes I
(06:33):
don't know what that means. But when they look at
my resume, go you did this, you did this, you
did this, and you've been good at all these things.
And I say, because everything I do, I have done
in my life I wanted to do it. How you doing, Victoria?
You're calling in on Money Making Conversation Master master class
and you're speaking to me, And Charlie Shop asked, what
what can I what are you talking about? What question
can we ask me? Help you with? Good evening? Good evening?
(06:53):
How are you good? Good? Um? Okay? So um, I
was listening and I just want to come in you
um for taking a chance from moving from the Northeast
and then coming to Atlanta and all that. Um, was
there ever a time in your life where you didn't
(07:15):
have it all together? Like me and like you, you
couldn't hold on some money and it would just liquidate?
And Victoria, I'm a c p A right, I'm gonna
count and I take care of everybody's money. However, George,
your power had me no lights one day when I
came home. Okay, so you know, Rashaw was talking about
(07:40):
saving and how you wish you could, you know, save
and put things away. It was so easy for me
to tell my clients yes, you need to save, you
need to put ten percent here, you need to do,
you know, but just keeping it real. It's hard to
implement those things where you financially or where you want
to be. So absolutely the struggle was absolutely real. And um,
(08:02):
I just think the key to it was just standing
in my lane. You know a lot of my friends
was like, Oh, we're going out, We're going out. Nope,
not me, not tonight. You know, you know, you have
to sacrifice, um a lot of things in order to
get to where you need to be. So, like Rashawan said,
if you don't have a plan, you can't. You know.
(08:23):
I had a spreadsheet that I opened up every morning
when I was in Corporate America, and it was my debt.
I had all my credit cards on the spreadsheet. I
had a payment breakdown on how I was going to
get each balance to zero, and I was committed to
the two hundred dollars here, to two fifty here, the
hundred fifty here, the saying, oh I got a zero
balance on my Discover card, let me use that ten
(08:46):
thousand from there paid down my master card and then
I got zero interests on the bank. You know, it
was just maneuvering and figuring out, but having the plan
and being committed to the plan. And that's how was
able to get myself out of that credit card. That
that is inevitable when you don't come from money and
(09:07):
you have an undergrad degree, you have a master's degree.
You know, you move in your by yourself. You don't
really have that family support system. So no, it was
absolutely real and I just had to sacrifice Victoria. Did
she happy out with that answer? My mom would think
(09:28):
to my ask like, how how would I how would
I be able to um being part of the franchise
of are you just? Are you saying that bunk Nothing
Bunt Cakes is offering franchise opportunities? Absolutely? Um. You know,
I speak to a lot of potential new franchisees and
a lot of them are very intentional. I want to
(09:50):
open a Nothing bunt Cakes. That was not my story
of Victoria Nothing Bunt Cakes was not necessarily the plan.
The plan was to open a bakery and Tucker in
this new plaza that needed a bakery. So I was like, Okay,
I'm gonna bring a bakery to Tucker. We don't have
a bakery. I had a client that had a different
(10:11):
bakery franchise. So it was initially going to be something else,
and when that didn't work, the landlord is looking at me.
He's like, hey, Charlie, where's that bakery you're bringing. I'm scrambling,
you know, like, oh Jesus, I'm googling bakery franchise. You know.
Other things popped up, and then it morphed into nothing
bunch cakes. So I would say the plan was to
(10:34):
have a side business, but sometimes you have to have
to open it up just a little bit and be
receptive to the pivots and the changes and saying, Okay,
I thought it was going to be this, but this
is coming full circle for me, so let me embrace
this and make this work. What's the definition of a franchise?
I'm sorry, what's these? Question? Three? Not your last question?
(11:06):
I was saying, a great movie to final Netflix is
um the founder. I believe it's called McDonald's. So it
takes you through the whole franchise like life. So basically Victoria,
two women came together twenty plus years ago. They had
a great buntcake and great frosting. Right, they said, listen,
(11:28):
let's open up a little bakery. Let's have a store,
you have a business. It does well. You create, um,
a cookie cut type of thing. You know, you mastered
the recipes, and it's like, can I give somebody this
and can they do it without my expertise? And once
you prove the concept, and if you watch Shark Tank
(11:49):
a couple of episodes, you'll learn all this. Once you
prove that the concept can be done by anyone anywhere,
that's the birth of franchising, right. So okay, so they said, look,
we have the recipe, we have everything. We you know,
worked out the kinks, we know how many people you
should hire, we know you know what locations are do
(12:11):
well with this, and they kind of mapped it out.
They give you the blueprint, So you take the blueprint.
Where you buy the blueprint? Lets you buy the blueprint. Victory,
let me tell you something I've been baking since I
was ten years old. Really good. I'm sorry, Look, I
want to do this. I'm Victoria. I'm not I'm not
(12:33):
denying that Victory. First of all, that's what this show
was designed. Money Making Conversations master Class was to get
the community excited about speaking to people like Charlie because
they do exist. They do exist. And there they do
have uh stories, and her story has gravitated you and
hopefully motivates you to be a star. A star like
she said the bakery, you know, like I said, I'm
an award winning baker and I and I have no
(12:56):
desire to open the bakery. But you go to my timeline,
you think I'll baked, and the people are pounds everything
to look you eating something. And but but it's the passion.
I hear the passion in your voice. I think what
she's saying right now is that what is the plan?
You know what is the plan? And she speaks to
people all the time, and so no, your question. I
teach you about asking questions. Your curiosity is incredible, but
(13:18):
now it has to be put on paper. And once
you put it on paper, then the the emotional pushback happens.
You know, how do you make that dream happen? And
that's really where it all starts. You know, whether you
want to be a singer, whether you want to go
to college, they're always dreams, but there are when you
start creating application to that dream, that's when the struggle happens.
(13:40):
And when that struggle happens, how do you react to it?
What is your plan the pushback on there, because we
all have rainy days, we have rainy days and relationships,
we have rainy bads on job, and there were rainy days.
Doesn't necessarily mean rain It's just means difficulties. It means
when it's supposed to be sunshine's gloomy, and how do
you act doing gloom? And so this show Money Making
(14:01):
Conversations master Class that you're listening to, and Charlie's doing
an amazing you know me, I should be worried about her.
You know, she just brilliant sitting over here, just responding
so confidently and casually to these questions. And to have
a guest like that, she's in studio, she came in here,
she brought in some of her samples. It's to show confidence.
And I just want to thank you for calling in
(14:21):
and leave your number and your ZIP and your email
address so we can reach out to you, Okay, Victoria,
because we really want to continue that conversation. Plus I
want to send you one of my Money Making Conversation
guys to the success. All right, thank you so much,
And I I go to sleep with with this station
on like it's always on in my room and I
really find refuge and it so thank you so much,
(14:41):
Thank you, Victorian. Make sure leading information from me. We'll
be right back with more money Making Conversations Masterclass with
Rushan McDonald. Now, let's return to Money Making Conversations Masterclass
with Rushan McDonald's getting a little brain sending up in there.
We know the thing about it now. You you said
(15:03):
you were going in there. But I know we're about
to wrap this break up in a few minutes here,
but I want to ask you a couple of questions
for me there. You were going in there to open
a bakery at the side business, at the side business,
and you just say like that, okay, let me get
your history here now temple, okay, accounting c p A.
Where did the baking skills if there were none? There
(15:26):
were none, okay, Yeah, I used to just cut the
cookie roll, you know, like spray the pan and like
just put the little block of chocolate chip, don't want
it stick it in the oven. Yeah, that was the
extent of my baking skills. You know. Also, someone set
seven years ago you're going to own a bakery, I
(15:47):
would say, wow, interesting because I don't bank so so
so you in Tucker, George. You you but you're in
a visionary because you feel that you want to feel
a need. Okay, so walk us through that step of
going to the landlord telling them what you wanna do.
Did you have to have a plan? And the first
plan wasn't nothing, but talk about that, okay. So the
(16:11):
plaza was coming, great location, and Tucker, I need to
be a part of it. I'm driving by every day
going to my corporate job. So one day I took
a right and I found, you know, sign, rolled down
the number, called him, Hey, I have an idea for bakery.
Do you have any space available? Absolutely? How much space
do you need? I'm just talking about, you know, kind
(16:32):
of faking it, TiO, I made it, and so I
was kind of on the hook to bring a bakery.
So that is when the will started spending and I
was like, oh that fell through. What else can I do? Oh?
I was committed to bring in the bakery. Okay, okay,
you open in? When did you start this? Late fifteen?
(16:55):
Late fifteen we started communicating with the landlord. I'm at
den Or one night and I had nothing. Bunch cakes
in California at a cousin's birthday dinner and it was
the best cake I ever had, and I thought, Wow,
I gotta come back to l A to get this cake.
You know that the Yeah, it's moist, the cream cheese.
(17:18):
You know. So I had it, tasted it. I just
didn't know it was a franchise. I didn't know there
was one here in Georgia. I didn't know any of
that until someone mentioned it again and I said, oh,
let me google google nothing bunch Cake franchise. Boom came up.
I'm almost signing a deal with another bakery franchise. Okay,
(17:38):
so the spirit said, don't just see what nothing bunch
Cakes has to say. I emailed them. She replied back.
I told her what was happening about me with this
other franchise. She said, wait, don't you do it? Charlie.
Hear me out, and I heard her out and the
rest is history. You know. I canceled the deal with
the other bakery franchise, and when with nothing but the kicks?
(18:02):
So um so, why just off air? Where are black
women the fastest growing segment in entrepreneurship? From what I
see and all the amazing black women that I know,
I think our mothers have a lot to do with that.
I know my mother, Um, you know, she pushed her
girls to be what she was not able to accomplish,
(18:25):
you know, So it was just having that fierce you
know that, you know, amazing black role model of a
mother to say, you need to travel, you need to
go to college, you need to be better than me,
you need to do better than me. You know, the
school is your number one priority. Um, that just pushed
(18:46):
me to continue to see myself out of North Philly.
You know, Um, a lot of my friends didn't never
been out of North Philly, so they couldn't see themselves
living outside of North Philly, let alone you know, having
a business or going to college. So I think our
mothers are the backbones of two while we're so successful,
(19:08):
and we're very passionate women. I grew up with six
of them, so I know about the female passion. We
come back, we're gonna find out how big her bakery is,
the pros and cons of franchising, what to consider before franchise,
And she said, you know, she's about to sign another
local franchise location bakery. And then she sat down with
nothing but cake individuals and they said, hey, we're the
(19:30):
one and she's not looked back. If we're right back
with more Charlie, Sha bass, Charlie, you've got another phone
called Is that Tehran or Tehran Tarran? Is it Tarran
like the capital? Right? Okay. I appreciate you, my friend,
and I apologize. In my name is Roushan. You think
I would get everybody's name right? And I apologize, you know,
(19:53):
I apologize. Yeah, yeah, I say the same thing when
I get someone else's name. Well, what name I can't
get wrong? It's Charlie. It's Charlie. And Charlie's on the
show with me and we're talking about franchising. What's your
question today that you might want to ask me or her? Well,
I just wanted to, uh, you know, give give your
props um. I listened to w C okay often, and
(20:18):
I just was listening in on the conversation, and I
just wanted to say, you know, thank you all for
just supporting black owned businesses as well as uh, you know,
small businesses and on the whole. But black owned is
definitely uh respected, yea, yeah, what is your name? I'm sorry?
(20:45):
You know, I really appreciate the wrong because of the
fact that you know, when you when you're trying to
talk to people, there's fear and that, you know, especially
offering advices like what's the what's the scam? Because black
people have a natural you know, scam radar. You know
that there's another agenda here, and the agenda here is
just providing information, that's all and and basically what we're
(21:06):
having it's just a conversation and we we as allowing
you to listen in on our conversation that we might
have in a restaurant, that we might have, you know,
walking down the street, and these questions, like Victoria was
so exciting to hear you call in and say, I
really appreciate this conversation. It's what we want to hear.
That's the conversation you want to create. And the thing
I loved about Charlie's conversation was she was just a
(21:29):
business minded person that got into this and that's what
stops so many people. You didn't have to be a baker.
You just have to have the passion and the ability
to work hard to achieve your successes a franchise e.
That's what excites me about the conversation. What are your thoughts?
Absolutely well, you know, the journey, the journey. Uh sometimes
(21:49):
you know, in the beginning is the shaky road, you know,
and it takes you know, it takes that vision to
be uh ignited. And like you said, you know, fears
is that thing that stops most people's ideas and visions
and goals because they don't really know what they're stepping into.
(22:11):
And as I was hearing her story and uh stories
before hers, um, you know, I definitely related and uh
you know again, UM, I just you know, I just
appreciated just hearing everyone's journey to where they are now.
And um, and I know that you know, in the future,
I know, I'm quite sure there's you know, there is
(22:33):
a long term goals. You know, this is you know,
other goals that Yeah. But but as far as what
I've heard, you know, I definitely um related to you
because she has a little announcement to tell us. And
thank you for calling show. We'll be right back with
more Money Making Conversations Masterclass with Rushan McDonald. Now, let's
(22:54):
return to Money Making Conversations Masterclass with Rashan McDonald. How
you tell In me off air, he was talking about
long term goal was short term goal? Now, short term
goal was just to get a place open and bakery
with a name on it. There was repsible. Now you
told me, all fair, what else is about to happen
in your life as an entrepreneur as a franchise e.
(23:15):
Well you now are Sean. I let my cp A
Licensed Labs and so I said, you know what, County,
That's not my thing anymore. This is my thing now.
So now how can I transition to this to legacy
to open another one? Yeah? So, um, thank god I
(23:36):
just got my approval a couple of weeks ago. I
was nervous, just like, oh, I hope I could announce
on the show. But it was a true blessing and
a lot of hard work. You know, I definitely deserved it. Um.
Tucker is four and a half years old now, so
I kind of worked through the kinks of being a
small business entrepreneur to, you know, now be confident to
(23:57):
open another one. Now was the time being on that opening.
So the territory is central Atlanta. Hey, Atlanta? We coming? Um,
you know, I was like, I mean where is in Atlanta?
You know? So Tucker was the closest location to the
city of Atlanta, so that our second baby will be
in the city. We're going to cover everything from North
(24:19):
Shrewood Hills to downtown. So we got Atlanta covered. Well.
You gotta know you got your third phone car Thomas.
How you doing, Thomas, Charlie's here long with Rashan McDonald.
What's your question? I just want to say good even
to both of you. Am an avid listener. You want
to commend Charlie the system before CPR, just for all
(24:43):
that you're doing me being a business owner, myself a
new a fairly new business owner. Um the want that
you talked about, uh, Charlie, the pivot and you know,
giving that you have an accounting background, want something totally
unrelated to what you were doing, and and the thing
that I find to be true and you sound of
(25:03):
a similar nature. But God, I commend you, commend you,
commend you. I love her Son for this platform giving
others to come on here to learn, quire, share, continue
to build an uplift each other. And like ra Shan
talking about earlier, that fear, I too know. I've wrestled
with it for years, but by the grace of God,
(25:26):
last year I pushed through myself. So I can go
on and on. But I won't just keep it short.
But I just want to commend you. I'm gonna make
I eat it nothing nothing but cakes um every now
and again. I was first introduced to it about three
years ago at a corporate function, and I do make
it a point to go there. Now that I know
that you have a location in Tucker, I'm gonna make
(25:49):
it a point specifically to come to see your location.
And congratulations to thank you. I just wish you well
to much success on your current a as well as
your new endeavors you're about to embark up on. Thank you.
I appreciate you so much, Thank you so much. Well,
you know this is the childish of bad show. She's
(26:09):
my co host or money making Conversation Mouse to class
and Charlie um the second location. Yes, so we're just
working through the l o I. And you know, for
those of you who are thinking about owning a business
having a brick and mortar actual storefront, an l o
I is a lease of intent. So before you have
(26:32):
a lease for space, you negotiate kind of like the upfront.
How much am I going to pay per square foot?
How much is this? How much is that? How long
will the least term be? What do you cover? What
do I cover, you know, so they're gonna pay the exactly.
So we got really lucky with Tucker because it was
a brand new construction, brand new facility, brand new plaza,
(26:56):
brand new space. The timing was right because the unit
was not built out yet, so we were able to
work with my contractors and my landlord and do everything
one time. You know, a lot of times you're working
with the structure and you know your your architects says, no,
the thinks should be up over here, so now you
gotta dig up the cement, move the pipes, you know.
(27:18):
So we were able to save a lot of money
just by working together from the very beginning and getting
everything built out the way that it was required. So
I was I don't think that. I know that's not
going to be the case for the second one. It's
an existing structure for the space that I would like
to hopefully UM move into. It's off of more Land.
(27:39):
It's a really crazy, busy plaza. But I think nothing
but cakes can hold our Now you delivered to my offer.
Did how are you gonna do that? Because you like
that personal touch. You'd like to be on the front
line of meeting your customers, like that you know, and
I still will. I just won't be able to do
all of them, you know. Um, you absolute really need
(28:00):
a full team to help me be completely successful. I
think I am best at building relationships marketing. That's my
new job. I'm out the decayed Chambers of Commerce. I'm
a member there. I'm a member of my Tucker and
Business Association. I'm out planning the seeds, you know, so
when they start to grow, the business can grow. Um.
(28:22):
And you just gotta know which you're what you're good at,
and when you're not good at. I've met other business
owners who are not people people, you know, so they
hire other people to do that for them. It's a gift.
It's a gift, and I'm thankful for it. And I'm
um thankful to be in the position to be able
to build those relationships because a lot of times businesses
(28:43):
come to communities and they take take take from the community,
and they don't give back to the community. So it's
very important to me to um give back to the
community that I live in. I'm still a resident of
Tucker or the beauty of our conference. First of all,
finally got you in here. You are amazing, not only amazing.
Just your story is just special and if it fits
so many things that I talked about every week, and
(29:05):
the fact that you're opening another location, and and the
fact that you're not a train baker, the fact that
you just saw an opportunity, did your research and that's why.
And then overcame the fear of people, don't you don't
do that? While you why are you doing something you
don't do? That's what just show money making, money, money
Making master money Making Conversations master Classes all about. And
I want to thank you for coming on the show
(29:26):
and thank you for the next together and uh putting
on social media before we eat. We see you next week.
This Roshan McDonald. I'm the host of Money Making Conversations
Master Class and thank you y'all. You're welcome. Thank you
you've been listening to Money Making Conversations Masterclass with Rushan McDonald.
Always remember to lead with your gifts. Money Making Conversations
(29:47):
Masterclass is a presentation of thirty eight fifteen Media Incorporated
Host
Rushion McDonald
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