Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, Money Movers, Welcome back to Money Moves, the daily
podcast determined to give you the keys to the Kingdom
of financial stability, wealth and abundance. Welcome Money Moves family
to another episode of the Money Moves podcast powered by Greenwood.
(00:23):
Our expert today was named to Billbird magazines two thousand
and twenty one Top Music Lawyers list and recognized in
the top two point five of intellectual property attorneys in
the state of Georgia. She is the managing attorney at
the law firm of Lawson McKinley, where she has negotiated
millions of dollars in client deals with brands such as Nike, Bravo, TV,
(00:45):
A vc, I, Heart Media, and Microsoft, just to name
drop a few. She is well known in the music
industry for protecting the brand and legacies of multi platinum
and Grammy Award winning artists, songwriters, engineers and producers. Money Movers,
Let's welcome to the podcast The Inevitable Shay M. Lawson, Hi, Sha, Hi, Dannia.
(01:07):
Thanks for having me. Oh, it's so great to have
you here. I love nothing more than having incredibly smart,
educated and beautiful boss woman on the podcast, So it's
our pleasure to welcome you today. Oh, thank you. Takes
fund to know one. Thanks as so, it is really
great to meet and I'm really excited to learn more
(01:27):
about your journey, UM in the legal world and entertainment
and for you to share any gems that you have
that you can drop and educate our Money Moves family. UM.
So as we begin today, can you tell us a
little bit about your journey as an as an attorney,
UM and how you really got to where you are today. Oh. Absolutely,
(01:49):
It's definitely not a straight path, you know. I think
growing up you have this idea or even as a
as an adult, when you're entering the workforce, you have
this idea of I am going to do A B
and C and it will go in this order and
it would be perfect, and life and God have other
plans for you often that don't align with what you've
planned for yourself. So I've always known that I wanted
(02:11):
to be an attorney. I actually thought that I wanted
to do environmental justice work with the international population. Yes,
very very much so, and so I was exposed to
this at a very young age. UM. Nigeria is one
of the largest exporters of oil, which people a lot
of people don't know that, and just due to a
(02:33):
number of factors there, people aren't benefiting from how their
land and their resources are being exploited. And so I
originally went to law school with the idea that I
would do international humanitarian right. So I did some research
with the International War Crimes Tribune, like all these things
that just were leading me on this path. But then
I took a class that because I was a broke
(02:55):
grad student, free food after hours, and it was called
the Business of Baseball and it was an amazing course
that was taught by a sports agent and an attorney
and it I just loved every moment of it and
I was all in from yeah. So that just completely
(03:20):
changed everything. From there, went on to do the um
representing the individual athlete that did a lot of endorsement
deals and breaking down the structure of those agreements. I
then took Entertainment log, which was music, and it was
a perfect storm of events because I went to Hampton
University shout out to the real HU and being in
(03:43):
Virginia at the time that I was in school, it
was a really great time for Virginia music because this
was the point where Pharrell in the Cliffs Emberland, Chris
Brown and Trey Songs. They're all from Virginia. Um Teddy
Riley had a studio in Virginia Beach, and so they
were often at Hampton, and a lot of my classmates
(04:04):
ended up working with them, whether they were writers, producers, managers,
DJ so as I was coming out of school, a
lot of people that were my former classmates became clients
just due to uh, the network. And that's really, you know,
kind of a very very very miniature portion of the story.
(04:24):
I love that you say that, because people, you know,
we have so many successful people that come on the
show and they talk about networking and relationships, and this
is a great example of how you took your school experience,
you know, And sometimes I think oftentimes people go to school,
they go to school, they get in class, and they
get out. But this is the power of our community,
like you took your geography being in Virginia, being at Hampton,
(04:46):
and all those people have now risen up and built
businesses together. And so I just hope people like really understand,
especially for our young listeners out there, the power of
like building your networks wherever you are. Absolutely, I think
I've heard sa Ray talk a bit about this about
how people always want to network up, they always wanted
to network, but there's such power and networking across with
(05:09):
your peers, staying in touch, staying connected. I recently just
reconnected with someone that I went to high school with
because he is now a financial advisor and he has
experienced working with those who are going pro straight out
of college and now that collegiate athletes can monetize their name,
image likeness. We had a really really robust conversation about
(05:32):
doing business together. And this is literally someone I went
to high school with and just throughout the years we've
kept in touched on LinkedIn, projecty newsletter. We've just said hello,
nothing major, And I think that people don't realize the
value and literally just staying in touch, staying in touch,
and like a lot of the benefits of networking, and
said takes time. It's not like, Hey, I send you
(05:53):
in an email and ask you to help me do
this and you want an instant response. Like these are
people that you've cultivated relationships. They know Shay over ten
twenty years. And I think like that's that's a lot
of what the true essence of your strongest network really
is okay. So now you're at Hampton, You're in the
music scene. Um, what was next? Oh my gosh, here's
(06:17):
where things go off the pack. I love off the
rail stories. So I moved to New York. I move,
I get a one way ticket and pack my suitcase
to become an entertainment lawyer in New York, to move
in shake and build out my clients. And of course
that doesn't really happen in that And a really good
(06:39):
friend of mine who I actually met on Twitter. Um,
and that's a whole another story for another time. But
there was I was like one of the original people
on Twitter. They were like a hundred of us and
there was a small group of us that moved to
New York. This is black people on Twitter. There was
a long group of us. And she was a writer
(06:59):
out in l A. And at the time she was
working with Tracy Edmund's imprint and her name is Jazz Water.
She's passed away down but she was. She was my
link when she moved to New York allowed me to
be her perpetual plus one. However, at the same time
that I was looking to build my client list, I
(07:19):
got a job like and I feel like there are
a lot of people who will not humble themselves, especially
those of us that are degrees with multiple degrees. But
I was a matre d at a restaurant. I was
a matre d at a restaurant in the Theater district
just so that I could make my ends meet while
I tried to build up my client list. But just
so happened. It was one of those restaurants where you
(07:40):
needed to know someone to get a reservation. So I
was the person say this is brilliant and so um
a combination of being her plus one being at this restaurant,
building these relationships, and everybody knew I was an attorney.
But I really loved my job in hospitality. And the
restaurant was run by a tie to English and Ian
(08:01):
Kitty Child, who are the Oh my gosh, they're like
huge restaurant turn I love the talk in English Hall
and the bottom of the Plaza hotel. Yeah it's a
big yes. Oh So I absolutely adored them, they adored me.
It was a great It was just such a great experience.
But New York was really expensive. And I'm originally from
the Midwest, and I had lived in Atlanta, and so
(08:21):
I'm at this point, I'm paying fifteen hundred for my
half of rent in a two bedroom apartment that's like
a thousand square feet and I'm like, i can be
living like a king in Atlanta. Like, no, this does
not make sense. Is this I'm just for I'm just
trying to this is at this point, this is this
(08:44):
is so this before Atlanta got expensive, and so I
don't move it on back down. I packed my bags.
I felt so defeated. I was on the plane just
feeling defeated, like, oh, here I come back to Atlanta.
But at the time, Ludicros had a restaurant Culture Straits,
and he did these industry Tuesdays, and I was faithfully
(09:05):
there every Tuesday, hanging out well just so and everybody
knew I was a lawyer, and you know, this was
a place where, you know, there's lots of artists and
there's business people and things like that, but I seem
to be the only lawyer that was really there consistently.
And I'm a lawyer, but I have no clients and
no But just so happened one of his chefs was
(09:25):
asked to be on Fox's Hell's Kitchen, and he needed
somebody to do his contract. His name is Jason Ellis
and um Jason. Eventually we worked together to do Hell's
Kitchen and a number of deals after that. Always says
about why he worked with me was because I was
(09:46):
an entertainment attorney that had worked in hospitality. I knew
these you know, these chefs, and that I knew his industry,
and he knew I would represent his interests because I
understood where he was coming from. And Jason was my
first full time client, and we we went from there,
and that's it's literally skyrocketed from there. So yeah, oh
(10:08):
my gosh. You know what I love about your stories.
It's all your authentic natural superpowers all put together. Right.
You're like, I had to get a job. We're doing
whatever I could, but I was thoughtful about where I
was gonna work. I parlayed that into relationships. I moved
to Atlanta and all these things. Really, you know, when
people ask are they on the right path? Are they
on the right path? Like when you look back, you're like, oh,
(10:29):
this is why I'm here, And that's such a beautiful story. Absolutely,
And I think one of the biggest things, and I
think a lot of it was graduating during the recession,
right the first recession, and now that we're here in
the pandemic, and I'm sure a lot of people their
dreams have probably been crushed or delayed. And I think
the biggest thing about my story is that it sounds cliche,
(10:52):
but a delay is not a denial. And sometimes say
that again, a delay is not a denial. It's not.
And the detour keeping on the ds, the detours on
your path are really taking you to something bigger that
God has for you down the line. And so it's
just staying the cours, never just being too good to
(11:12):
do something. Remain humble, remain hungry, and it will happen
for you. Oh I love that. So on that note,
were there any huge obstacles or challenges along the way
that really stick out for you? Oh? Wow? I mean
I think that that was a struggle in itself that
I've always been someone that I've been a rule follower.
(11:34):
I had always got great grades, I had great internships.
So I felt like really defeated of I did everything
I was supposed to do. Why isn't this happening for me?
And then also there was a time period where I
saw and this is pre social media, so I saw
a lot of my peers where I felt like things
were happening for them and they weren't happening for me.
(11:55):
And I was working my butt off, and I'm just like,
why is this happening for everybody but at me? And
I think that that's one of the biggest challenges that
I've overcome as a professional, and I think that a
lot of people are facing on a daily basis, especially
now with social media where we can constantly see people's
highlight reels. Is the battle of comparison, the obstacle comparison,
because it will make you kill your dream quicker than
(12:18):
anything that's actually happening in reality. The thing that you
tell yourself in your mind, that the negative things that
you sell yourself will kill your dream before reality kills it. Yeah, Oh,
that is such great advice because we forget it. We
forget it, and you let those little negative thoughts in
just slowly, slowly, slowly, and they're like a little bit
of poison for sure. Um So, now that we're on
(12:39):
the other side, tell us about what a day in
the life of Shay Lawson at the Lawson McKinley Law
Firm looks like. Tell us you know what it's like
to be this entertainment and intellectual property lawyer. Oh it's great.
It is really great because I get to work with
these professionals that span all different industries, whether it's fashion, music, TV,
(13:04):
digital content creators, online entrepreneurs, service providers, and hear about
these really cool creative ideas that I know I could
never come up with. But my mind is so logical
and just so administrative, where I have my clients and
they tell me, I say, don't try to lawyer it.
Just tell me what you want to do and I'll
figure out the lawyer portion. And they just skill these
(13:26):
things and they're like, Okay, shay, I want to do
a podcast and I want to have a show with it,
and I want merchandise and then eventually I want to
sell it, so and I my mind instantly goes and
it's it's just like that for me, I don't even
have to think twice. So it's like, Okay, let's get
you an LLC. You'll need trademarks, will need these kind
of agreements, will work through these Indians. Really great um
(13:48):
experience where no two days are like where I get
to hear my clients here their dreams and then make
sure that their dreams are protected and profitable and let
them focus on being creatives and let them focus on
their business. And it is. It's absolutely awesome. I love
that because what I heard you say was protected and profitable.
And oftentimes I know so many people when their visionaries
(14:10):
or the creatives or in the entertainment, they sort of
allow that to be somebody else's problem and put in
other people's trust sow on that note, Shay, can you
tell us where our audience can find you on social
media or your website? What's how do they reach you? Absolutely?
You can find me on all social platforms at Shay M.
Lawson s h A Y M l A W S
(14:33):
O N. You can find me at Shay M Lawson
dot com, and you can follow the firm on all
social media platforms at the l M Firm. I love it.
Thank you so much, Shay. It's been a complete pleasure.
We love having you here and we'll have you back
again soon. Thank you so much for tuning in Money
Moves audience. If you want more or a recap of
(14:53):
this episode, please go to Bank Greenwood dot com and
check out the Money Moves Podcast blogs. Stay tuned tomorrow
and every day this week from very special Money Versus Moves.
So your d t I is going to be your
adjusted gross income the via Batch Wealth got it, yat It,
got it? Or from our expert. Oh, that's such a
great question. The best way to protect yourself against this
(15:17):
is to maintain your ownership. Just understand what you were
signing away when you signed on the dotted line. And
a celebrity guest. You won't want to miss the one,
the only Rick Ross. Everything for me began as a drade,
just being a fan, you know, and I just always
found myself gravitating towards things I love most. Money Moves
(15:42):
is an I heart Radio podcast powered by Greenwood Executive
produced by Sunwise Media, Inc. For more podcast on I
heart Radio, visit the I heart Radio app, Apple Podcast,
or wherever you get your podcasts from.