March 24, 2022 • 11 mins
Business Expert Asha Wilkerson returns to give her tips on ways to protect yourself when starting a business, best practices to save you money before meeting an attorney, and the local organizations you can take advantage of for your business.
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Guest IG: @ashawilkersonesq
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Episode Transcript
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Speaker 1 (00:00):
Hey, money Movers, Welcome back to Money Moves, the daily
podcast determined to give you the keys to the Kingdom
of financial stability, wealth and abundance. Ay money Movers, Welcome
back to the Money Moves podcast powered by Greenwood. This
(00:21):
is your host, Tanya Sam and I'm so excited to
have you here because today we have another segment of
Business Moves with Asha Wilkinson. Hi, Asha, welcome to the podcast. Hey, Hey,
how you doing. I am good. I'm happy to have
you here because you know, we have a lot of
our listeners that are aspiring and successful entrepreneurs and we
are so happy to have you, Asha Wilkinson esquire here
(00:43):
to help us navigate some of the questions that a
lot of these early entrepreneurs have. And I want to
get your take on a really popular question that I
think every entrepreneur should ask themselves before starting a business.
And that question is kind of and an sigma to
many entrepreneurs. Um it starts off with, you know, sort
(01:04):
of looking at your business is how do I get there?
What does it look like? As opposed to being held
back by this question of what's holding me back from starting?
What are your thoughts on that? Yeah, I think it's
a It's a really good question, and it's just a
subtle shift in perspective, right because I think we as
humans are thinking about what is our present situation. I
only have a hundred dollars to start this business? What
(01:26):
can I do with a hundred dollars? But I'm gonna
challenge everyone to flip that question and say, not what
can I do with a hundred dollars, but where do
I want my business to be next month, next quarter,
next year, in the next five years, and look at
that metric, that goal, and then say what do I
need to do to get there? Because then you're not
limited by your present situation. You're only limited by the
(01:48):
vision that you're trying to get to. And I know
tons of people myself included, and you all as listeners
as well, who are super resourceful. When you're not limited
by your situation, you're gonna do whatever you can to
get to you need to go. Yep, you know. And
this is really interesting to me, and it's kind of funny.
Um it kind of it reminds me of The Secret, right,
and everyone always talks about that book, The Secret. But
(02:09):
one of the key takeaways that I took from that
is it's not just like Amazon where you wish for
something and your successful business drops in your lap. But
it's having the intention to understand what success looks like
five years, ten years, and then making breaking it down
into steps so that you can achieve those goals. And
so if you're just like I want to be successful, like,
well what does that mean? And you really have to
(02:32):
do the work to break down Okay, I want this
many customers. I want to sell this product. I want
to sell it here, then I want to sell it there,
and then it kind of makes starting a business much
more palatable, absolutely, right, because it's it's hard to bite
the whole cake at the same time, right, If you
take a little bite here and a little bite there,
before you know it, you'll be moving. Another thing too,
(02:53):
that's like adjacent to this or similarly related, is that
we will take action that supports our belief we So
if you ever find yourself in a situation where you're like,
I want to do X, let's use a comment. I
want to lose weight, right, I want to lose weight,
But if I don't actually believe that I can lose weight,
I'm not going to be taking the steps and taking
(03:14):
the actions that are going to lead to that result.
So if I don't think I can do it, I'm
not going to go to the gym, or if I go,
I'm not really going to give it my all. Whereas
if I believe that I can lose weight, if I
believe that I can build this business, if I could
believe that I can get a hundred new customers in
the next month, I am going to do everything that
I can to support that belief. So your beliefs are
(03:36):
really really important and determining how successful your business is
going to be as well. You know, and this is
so funny because I feel like we're sort of segueing
into this like mindfulness money moves, But it's so important
because you know, I think that people don't really understand
the weight of this concept of believing in yourself and
like we hear it all the time. But you know,
(03:57):
the most successful people, if you go back and into
them on podcasts or listen to the books that they write,
they have this unbreakable belief in what they are building
and who they will be. And you know, sometimes it
comes across as like super corny. They're telling themselves affirmations
or this. But that stuff works. It absolutely works. And
you know, oftentimes we think about to your point of
(04:19):
like seguating into mindfulness, we often think that the business
side of business has nothing to do with us as
a person. But a lot of businesses have started because
I had an idea, because you had an idea, you
had a desire to do X, y Z. So they
are a reflection of you, and you're the one who
is driving that business. If you don't get yourself together mentally, mindfully,
(04:42):
then your business is going to be limited by what
you believe about yourself. So it's important to check those thoughts.
But again asking where do you want to go? Where
do you want to be? Do I believe I can
get there? And then working backwards to take those steps
and those actions that are going to get you to
where want to go. Oh, that is so true. It's
(05:02):
really funny. Like years ago, I found this old vision
board of mine and it was just like all this
high level stuff, be happy, exercise, eat good food, I
want a dog, blah blah blah, like love this, but
none of it was like actually putting some action items
down there on how I was going to achieve all
that stuff. UM. So I think those steps are really important.
(05:23):
I'm going to segue us now away from the mindfulness
because some of you listening aren't here for it, but
you'll come back and listen to this podcast and be
like these two had it right. Um. But there's also
a sort of you know something that I think that
comes up in our community a lot. You start businesses,
you know, and sometimes they're called lifestyle businesses. They're making
good revenue, people are doing well. But I think having
(05:44):
this really intentional outlook on like what does success look
like and what does an exit look like, whether it's
in five years, ten years, or you know, fifty years um,
and just having those conversations as you build and form
your businesses, what are your thought It's so easy to
try and keep up with the joneses, right, especially on
(06:04):
social media, and especially when you haven't seen people who
look like you do what you're trying to do. But
I'm here to tell you that success is whatever you
want it to be. So whether you want a multimillion
dollar business or maybe you want a business that supports
you in a way that you can be with your
kids three days a week, and I have to worry
about it, or if you're like me, I want a
(06:25):
business that allows me to be location independent and to
travel the world as much as possible. Whatever you define
for success is exactly what it is going to be
for you. Doesn't have to be about money, but it
certainly can. It doesn't have to be about legacy, but
it certainly can. So just tap in right to yourself
and think about what is it that you actually want.
(06:46):
Do you want to work in it for the next
fifty years or do you want to build a business
and sell it in the next five years, Because now
you have some freedom, You've got some money, You've got
time freedom, and you know you can do whatever else
you want if you've got money in time. Yeah. And
you know, it's funny because the older and older I get,
the more I really learn about myself and even just
how you said, you know, I want a business that
(07:08):
allows me to be like like, location independent. I would
never have looked at law as that type of business,
but it is what you make it, and you if
you're intentional about what you build, it can happen. You know.
I look back at how I sort of approached my career.
I was a nurse. I loved nursing because it allowed
me to travel nurse and travel all over the place,
um and there was a lot of portability in in
(07:29):
the different areas into which I could practice. And now
as an entrepreneur, you know, I'm involved in all sorts
of different businesses and I think for a lot of entrepreneurs,
I really want to stress like, once you're building a business,
create the dream timeline. And you know, oftentimes people think
like you know, I think with our our parents generation,
they did the same career for their entire lot and
(07:53):
we're past that. You know, you could build a business.
You could you know, I had a beverage company at
one point. But also putting the force sight into who
would buy this? Is it a big company where you're
going to get acquired? Am I going to sell the
rights to this? I p that I formed to somebody else?
And like, do the research early so that it will
help you guide you on your road map to an exit. Yeah. Absolutely,
(08:14):
start with the in goal in mind. You know a
lot of us start businesses because we're passionate about whatever
it is that we're doing, which is perfectly fine, but
look five, ten, twenty years down the line, and build
your business in a way that will help you reach
whatever success metric it is that you are chasing, right.
I that My mom definitely worked for the same school
(08:35):
district for about forty years, and so when I was like,
I want to travel the world, she was like what,
Like that was not security and stability for her generation.
And so I had to learn to trust myself and
to do what I just had to internally know to
be right. And there weren't. There aren't a lot of
virtual law firms that are out there. There just aren't right.
(08:55):
There aren't people doing what I do. And you have
to believe in yourself and trust yourself and follow the
vision that was given to you to build the business
that you want. Oh that's beautiful because we are all
the creators of our life. And I think there's a
great quote that I love so much. It's like the
best way to predict the future is to create it. Yes,
And like I just that quote just sticks for me.
(09:16):
I didn't understand it for a long time, But the
best way to predict our futures is to create it.
And we have that capacity. It's it's such a beautiful
thing and it's a gift if we all just harness
it and like, let's go right, and it gives you
so much more ownership. Right. I think a lot of
times we can get into the run of like things
happen to me, you know, instead of thinking that we
are created as well. If I'm successful in business, it's
(09:38):
because somebody found me. It's because you know. It's like
this passive kind of a thing. But we are constantly creating.
We can pivot, we can change our minds, we can grow,
we can scale, but we can do whatever we want.
You just have to believe it and empower yourself enough
to do it. Oh my gosh, that's beautiful. I'm going
to close this out on that because I feel like
we're just ending on a high point and we are
the creators. We have the power to create, you know,
(10:00):
magnificent things and abundance in our own lives. UM. So
thank you Asha for being on the podcast today. Thank you.
We turned business Moves into mindfulness Moves, um. But it's
all part of the synergy that we are creating here
on the Money Moves podcast. So, Asha, can you tell
us where our audience can find you? Absolutely, come hang
out with me on Instagram. That's where I show up
(10:21):
the most. Asha Wilkerson E s Q. And thank you
so much, Money Movers. That's all the time we have
for today, but make sure to follow Asha on the
whole the social media handles and I love that show.
Up for yourself and tune in every Monday to Friday
and subscribe to the Money Moves Podcast powered by Greenwood
so that you two can have the keys to financial
freedom that you so rightly deserve. Thank you so much
(10:43):
for tuning in Money Moves audience. If you want more
or a recap of this episode, please go to the
bank Greenwood dot com and check out the Money Moves
podcast blog. Money Moves is an I heart Radio podcast
powered by Greenwoo Executive produced by Sunwise Media, Inc. For
more podcasts on I heart Radio, visit the i heart
(11:05):
Radio app, Apple Podcasts, or wherever you get your podcasts from.
Hey, money Movers, Welcome back to Money Moves, the daily
podcast determined to give you the keys to the Kingdom
of financial stability, wealth and abundance. Ay money Movers, Welcome
back to the Money Moves podcast powered by Greenwood. This
(00:21):
is your host, Tanya Sam and I'm so excited to
have you here because today we have another segment of
Business Moves with Asha Wilkinson. Hi, Asha, welcome to the podcast. Hey, Hey,
how you doing. I am good. I'm happy to have
you here because you know, we have a lot of
our listeners that are aspiring and successful entrepreneurs and we
are so happy to have you, Asha Wilkinson esquire here
(00:43):
to help us navigate some of the questions that a
lot of these early entrepreneurs have. And I want to
get your take on a really popular question that I
think every entrepreneur should ask themselves before starting a business.
And that question is kind of and an sigma to
many entrepreneurs. Um it starts off with, you know, sort
(01:04):
of looking at your business is how do I get there?
What does it look like? As opposed to being held
back by this question of what's holding me back from starting?
What are your thoughts on that? Yeah, I think it's
a It's a really good question, and it's just a
subtle shift in perspective, right because I think we as
humans are thinking about what is our present situation. I
only have a hundred dollars to start this business? What
(01:26):
can I do with a hundred dollars? But I'm gonna
challenge everyone to flip that question and say, not what
can I do with a hundred dollars, but where do
I want my business to be next month, next quarter,
next year, in the next five years, and look at
that metric, that goal, and then say what do I
need to do to get there? Because then you're not
limited by your present situation. You're only limited by the
(01:48):
vision that you're trying to get to. And I know
tons of people myself included, and you all as listeners
as well, who are super resourceful. When you're not limited
by your situation, you're gonna do whatever you can to
get to you need to go. Yep, you know. And
this is really interesting to me, and it's kind of funny.
Um it kind of it reminds me of The Secret, right,
and everyone always talks about that book, The Secret. But
(02:09):
one of the key takeaways that I took from that
is it's not just like Amazon where you wish for
something and your successful business drops in your lap. But
it's having the intention to understand what success looks like
five years, ten years, and then making breaking it down
into steps so that you can achieve those goals. And
so if you're just like I want to be successful, like,
well what does that mean? And you really have to
(02:32):
do the work to break down Okay, I want this
many customers. I want to sell this product. I want
to sell it here, then I want to sell it there,
and then it kind of makes starting a business much
more palatable, absolutely, right, because it's it's hard to bite
the whole cake at the same time, right, If you
take a little bite here and a little bite there,
before you know it, you'll be moving. Another thing too,
(02:53):
that's like adjacent to this or similarly related, is that
we will take action that supports our belief we So
if you ever find yourself in a situation where you're like,
I want to do X, let's use a comment. I
want to lose weight, right, I want to lose weight,
But if I don't actually believe that I can lose weight,
I'm not going to be taking the steps and taking
(03:14):
the actions that are going to lead to that result.
So if I don't think I can do it, I'm
not going to go to the gym, or if I go,
I'm not really going to give it my all. Whereas
if I believe that I can lose weight, if I
believe that I can build this business, if I could
believe that I can get a hundred new customers in
the next month, I am going to do everything that
I can to support that belief. So your beliefs are
(03:36):
really really important and determining how successful your business is
going to be as well. You know, and this is
so funny because I feel like we're sort of segueing
into this like mindfulness money moves, But it's so important
because you know, I think that people don't really understand
the weight of this concept of believing in yourself and
like we hear it all the time. But you know,
(03:57):
the most successful people, if you go back and into
them on podcasts or listen to the books that they write,
they have this unbreakable belief in what they are building
and who they will be. And you know, sometimes it
comes across as like super corny. They're telling themselves affirmations
or this. But that stuff works. It absolutely works. And
you know, oftentimes we think about to your point of
(04:19):
like seguating into mindfulness, we often think that the business
side of business has nothing to do with us as
a person. But a lot of businesses have started because
I had an idea, because you had an idea, you
had a desire to do X, y Z. So they
are a reflection of you, and you're the one who
is driving that business. If you don't get yourself together mentally, mindfully,
(04:42):
then your business is going to be limited by what
you believe about yourself. So it's important to check those thoughts.
But again asking where do you want to go? Where
do you want to be? Do I believe I can
get there? And then working backwards to take those steps
and those actions that are going to get you to
where want to go. Oh, that is so true. It's
(05:02):
really funny. Like years ago, I found this old vision
board of mine and it was just like all this
high level stuff, be happy, exercise, eat good food, I
want a dog, blah blah blah, like love this, but
none of it was like actually putting some action items
down there on how I was going to achieve all
that stuff. UM. So I think those steps are really important.
(05:23):
I'm going to segue us now away from the mindfulness
because some of you listening aren't here for it, but
you'll come back and listen to this podcast and be
like these two had it right. Um. But there's also
a sort of you know something that I think that
comes up in our community a lot. You start businesses,
you know, and sometimes they're called lifestyle businesses. They're making
good revenue, people are doing well. But I think having
(05:44):
this really intentional outlook on like what does success look
like and what does an exit look like, whether it's
in five years, ten years, or you know, fifty years um,
and just having those conversations as you build and form
your businesses, what are your thought It's so easy to
try and keep up with the joneses, right, especially on
(06:04):
social media, and especially when you haven't seen people who
look like you do what you're trying to do. But
I'm here to tell you that success is whatever you
want it to be. So whether you want a multimillion
dollar business or maybe you want a business that supports
you in a way that you can be with your
kids three days a week, and I have to worry
about it, or if you're like me, I want a
(06:25):
business that allows me to be location independent and to
travel the world as much as possible. Whatever you define
for success is exactly what it is going to be
for you. Doesn't have to be about money, but it
certainly can. It doesn't have to be about legacy, but
it certainly can. So just tap in right to yourself
and think about what is it that you actually want.
(06:46):
Do you want to work in it for the next
fifty years or do you want to build a business
and sell it in the next five years, Because now
you have some freedom, You've got some money, You've got
time freedom, and you know you can do whatever else
you want if you've got money in time. Yeah. And
you know, it's funny because the older and older I get,
the more I really learn about myself and even just
how you said, you know, I want a business that
(07:08):
allows me to be like like, location independent. I would
never have looked at law as that type of business,
but it is what you make it, and you if
you're intentional about what you build, it can happen. You know.
I look back at how I sort of approached my career.
I was a nurse. I loved nursing because it allowed
me to travel nurse and travel all over the place,
um and there was a lot of portability in in
(07:29):
the different areas into which I could practice. And now
as an entrepreneur, you know, I'm involved in all sorts
of different businesses and I think for a lot of entrepreneurs,
I really want to stress like, once you're building a business,
create the dream timeline. And you know, oftentimes people think
like you know, I think with our our parents generation,
they did the same career for their entire lot and
(07:53):
we're past that. You know, you could build a business.
You could you know, I had a beverage company at
one point. But also putting the force sight into who
would buy this? Is it a big company where you're
going to get acquired? Am I going to sell the
rights to this? I p that I formed to somebody else?
And like, do the research early so that it will
help you guide you on your road map to an exit. Yeah. Absolutely,
(08:14):
start with the in goal in mind. You know a
lot of us start businesses because we're passionate about whatever
it is that we're doing, which is perfectly fine, but
look five, ten, twenty years down the line, and build
your business in a way that will help you reach
whatever success metric it is that you are chasing, right.
I that My mom definitely worked for the same school
(08:35):
district for about forty years, and so when I was like,
I want to travel the world, she was like what,
Like that was not security and stability for her generation.
And so I had to learn to trust myself and
to do what I just had to internally know to
be right. And there weren't. There aren't a lot of
virtual law firms that are out there. There just aren't right.
(08:55):
There aren't people doing what I do. And you have
to believe in yourself and trust yourself and follow the
vision that was given to you to build the business
that you want. Oh that's beautiful because we are all
the creators of our life. And I think there's a
great quote that I love so much. It's like the
best way to predict the future is to create it. Yes,
And like I just that quote just sticks for me.
(09:16):
I didn't understand it for a long time, But the
best way to predict our futures is to create it.
And we have that capacity. It's it's such a beautiful
thing and it's a gift if we all just harness
it and like, let's go right, and it gives you
so much more ownership. Right. I think a lot of
times we can get into the run of like things
happen to me, you know, instead of thinking that we
are created as well. If I'm successful in business, it's
(09:38):
because somebody found me. It's because you know. It's like
this passive kind of a thing. But we are constantly creating.
We can pivot, we can change our minds, we can grow,
we can scale, but we can do whatever we want.
You just have to believe it and empower yourself enough
to do it. Oh my gosh, that's beautiful. I'm going
to close this out on that because I feel like
we're just ending on a high point and we are
the creators. We have the power to create, you know,
(10:00):
magnificent things and abundance in our own lives. UM. So
thank you Asha for being on the podcast today. Thank you.
We turned business Moves into mindfulness Moves, um. But it's
all part of the synergy that we are creating here
on the Money Moves podcast. So, Asha, can you tell
us where our audience can find you? Absolutely, come hang
out with me on Instagram. That's where I show up
(10:21):
the most. Asha Wilkerson E s Q. And thank you
so much, Money Movers. That's all the time we have
for today, but make sure to follow Asha on the
whole the social media handles and I love that show.
Up for yourself and tune in every Monday to Friday
and subscribe to the Money Moves Podcast powered by Greenwood
so that you two can have the keys to financial
freedom that you so rightly deserve. Thank you so much
(10:43):
for tuning in Money Moves audience. If you want more
or a recap of this episode, please go to the
bank Greenwood dot com and check out the Money Moves
podcast blog. Money Moves is an I heart Radio podcast
powered by Greenwoo Executive produced by Sunwise Media, Inc. For
more podcasts on I heart Radio, visit the i heart
(11:05):
Radio app, Apple Podcasts, or wherever you get your podcasts from.
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