Episode Transcript
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Speaker 1 (00:00):
What's up, Money Movers. Welcome back. We've been on the
topic of entrepreneurship in your community, but I think more
than anything, you guys are ready to start scaling the
businesses you have, and to do that, we're going to
take a deep dive into the world of government contracts.
Today's deep dive into entrepreneurship and our community is brought
to you by our partners at MasterCard, Bridging the Wealth
(00:20):
Gap Together. Retrieved with welcome back to our expert guest,
Casey Cooper. Now, I want to take you back to
the very beginning when you were trying to find your
first truck. And I know that's no easy to be
(00:42):
honest with you. I don't know how much a truck costs,
but I'm sure it's you know, three x what my
tiny little suv cost. Can you give us some tangible
advice on how people can go about financing or owning
their first truck. So my first truck was an eighty
dollar piece of crap. Okay, I paid way too much
money for the truck and the person that I had
to actually go with me to look at the truck
(01:04):
was not a mechanic. So rule number one, do not
overpay for your truck. Um, A lot of men get
into oh I want to can work, Oh I want
a Western Star or I want a Peterbilt. And really,
to be honest, you want to find a good, reliable truck.
So you must do your due diligence to you know,
get the maintenance records, you know, have oil tests done.
Don't just jump out at the first truck. I often
tell people, and this is gonna sound a little crazy,
(01:26):
but I let my truck find me or my trucks
find me. Yeah, Sometimes when you're looking too hard and
you're just on it, on it, on it, sometimes you
can move in haste and you don't want to do that.
So just try to find some money that's knowledgeable, if
you want to take a mechanic that knows what they're
talking about, not just trying to get in your pocket
to really, you know, make sure your equipment is up
(01:46):
to part. I love that. Okay, So let's turn the
conversation to your work in the government world. It's difficult.
It takes a lot of education and understanding of exactly
how this system works. Can you break down what a
request for pose or RFP is? And it's not the
only way to get government contracts. No, So, an RFP,
(02:07):
like you said, is a request for proposal where basically
there is a need or a service or a product
that the you know, government needs, whether that's the Navy, Army,
air Force, coast guard, you name it. There's hundreds and
thousands of industries. Um. They will put out what's called
a solicitation, which which has the who, what, when, where, why,
and a cap on how much. Sometimes you have to
(02:27):
do your due diligence to break all of that down.
Sometimes these contracts are very very lengthy. Um. I would
start by just breaking down an outline to make sure
that you understand what is required. RFPs is one way
to get contracts. You can also get soul source contracts,
which means they will give them to you. My first
two contracts were actually given to me. When you mean
(02:48):
given to you. You didn't even have to put in
the RFP. It was just sort of awarded to you. Yes,
I didn't even have to put an RFP because these
contracts were set aside for woman owned companies. You know.
They basically called me up, asked me for pricing, and
I gave them pricing, and about three weeks later I
ended up getting another contract about thirty miles UM in
the vicinity from that contract, So it doesn't always go
(03:11):
to where you have to necessarily bid against other companies.
Sometimes it's kind of like a myth that you always
have to bid did did didid. Sometimes you can just
make um introduction to yourself, you know, and let them
know what you offer, depending on what quarter it is, um,
what part of the United States you're in, or the
world period, because this is global, so there's different ways
that it happens. I love this because I think it
also speaks to the importance of networking and being present
(03:33):
in your industry because there's multiple ways to get business.
But I mean just the power of networking. You can't
just be in a silo. You've really got to get
out there, put your name out and you know, you
have to put in the work, kany you have to
put in the work. You know, through just through coaching
and mentoring, I find that sometimes people don't want to
do the due diligence. It's really a small percentage of
us that do this, and that's also by design. It's
(03:56):
not just having sance, but regardless of what the situation
and is, you still have to show up and put
on your hat and do what you know what needs
to be done. I don't always feel like reading two
hundred pages of you know, blah blah blah. But either
hire somebody to do it, get a team to do it,
or you have to do it yourself. So one way
or the other, the work has to get done. You
just have to do your due diligence to to get
it done. Also, when you talk about due diligence, you
(04:19):
know you're putting in an rfp um. I've heard people
often talk about how they can sink their own businesses
by not doing due diligence. You know, they've you know,
over under budgeted and they can't actually make the job.
Can you give us some recommendations or tips or maybe
even big failures that you've had. Um in submitting our
fps to government? How long do we have on this shop?
(04:42):
We got time, girls, um, so, I would say initially.
So I think we all are just thinking way too small.
It's one we've got techno, We've got you know, tech,
we've got crypto, we've got digital blah blah blah. We've
got all these things at our fingertips. For me personally,
I was working too hard in my business. It's on
my business, you know. I was making money, but I
(05:04):
didn't want to get a lawyer. I didn't want to
get a project manager. I didn't want to get all
these things. I was so used to doing it all
on my own. And you're going to fail every time
because you cannot watch the front, the sides, the back,
the top. Can't do it. So I mean, you have
to put together a team if you can't afford it,
maybe kind of barter. Hey, this is what I'm working on.
I'm a woman own company. I'm going for this contract.
(05:25):
If you agree to come on board and help me,
I can split a percentage with you or X, Y
or Z, you can. People are going to be your
greatest resources. Every time you don't have the capital, just
try to, you know, barter with somebody for you know,
what they can bring to the table. And I think
that's the real way to scale and you know, hit success.
Like you need a team, you need to grow. And
it's kind of like that analogy of like, hey, you know,
(05:47):
people are so afraid to split up the pie and
split up ownership, but hey, that doesn't make a difference
if the pie is so big. That little piece that
you might have given away to the right person, you know,
is meaningless at the end, not even only just about
the pie being big. But if you're doing less, then
you can go over here and do a contract here.
You can go over here and do a contract here.
(06:08):
It's not meant that you have to do everything. What
you're doing is you're putting people in position, You're spreading
the dollar, You're becoming a depositor into the economy. So
now you may have a contract in California, you may
have one in Florida, you may have one in d C.
And so by you doing a certain percentage of the work,
you're able to do more work because you're not doing
at all. So we just kind of have to scale
(06:28):
back how we think, you know, in terms of I
have to do it all, I got to do all this,
all this, and you know, create partnerships to where you're
not doing so much but you have more opportunity to
do more. You spoke of due diligence in applying for
government contracts. What are the key factors or points that
people should be prepared to check off when they're making
those applications. Okay, so I always teach on the three piece.
(06:52):
The three piece being presentation, paperwork, and performance. I cannot
tell you, Tania, how many times my presentation has gotten
me in two doors. That Really, to be honest with you,
I wasn't even prepared to get in, but my presentation
said otherwise. Literally, my first government contract, my company was
on a pinky toe like honestly, I had two trucks
down to three drivers out. I mean it was you
(07:16):
know what show. But when I walked in there, I
had my capability statement, I have my brochures, I have
my business cards. I mean I just didn't have one thing.
I had three different things going. So the presentation, you know,
has to speak for it. So whether it's government contracts
or private sector or just you know, another big company
that you're trying to get you know, in bed with,
you have to come game face on, you know, right,
(07:39):
dress right, because ultimately you're asking somebody for a chance,
and if your presentation doesn't speak to me, you're not
even gonna get past that part. Presentation means, you know,
you can go in and just be like hello, I'd
like to tell you by my business, but I am
all about all the bells and whistles and you're talking
about brochure. Is this you know you have to give it?
Then they just can't say no. It's so compelling, it
(08:00):
is so well put together that they're like, this is incredible.
It's so funny because when I first set out to
do this, I had people that were actually working for
me and they were like, girl, what are you doing.
They're not gonna give you anything because you went in
there with that. Well, guess what. I put on my
red lipstick also, and you know I got on a
good show. Also, Okay, we canna help me know with
the red lip and all my paperwork together, it doesn't happen.
(08:22):
So I had the presentation. I also had all my
certifications UM d V E, n B SWAM, I have
my eight A certification woman on Economically Disadvantaged Woman on.
So I went in there with that also, and then
lastly the performance. You can't have the presentation and the
paperwork and then you can't perform. So whether that's you know,
you wrote a check a little too big for you
(08:43):
to cash, then you gotta go mobilize and strategize and
get it together and find other partners who are better
than you in certain areas so that you can shine
through their work. So we just went through this, you know,
incredible time of social justice and black lives matter, and
I actually think that we're on the other side of it.
And you touched on a couple of different classifications and
(09:05):
B B and did too. Then all these words, can
you break down those? What what those are? And I
actually think that there's this resurgence of trying to support
minority businesses. So tell us about the importance of actually
going after applying for those certifications. So you have different contracts.
You have some on the local level, which is your
state or your county. You have some on the state level,
(09:26):
which is your actual state, and then you have federal contracts,
which are global all over the world. So everybody's UM,
local and state contracts are in. Certifications are a little
bit different. UM. They may be called m b E
Minority Business Enterprise or DV Disadvantaged Business Enterprise, just depends
on which state you live in UM. But those are
relatively easy to get if you have two years of
(09:48):
tax returns. They don't really ask for a whole bunch.
As you get into the federal side and you do
woman owned and a day it gets a little bit
more intense because you're basically asking the government to Hey,
I need this leg up, I need this set aside
because it is not fair. I mean we are we
know that. So I need to set aside. I need
to qualify for this because I don't have the same opportunity. Um,
(10:10):
And the bigger you go, it gets more intense. Like
I said, but you just again we talk about due diligence.
If you are asking the government, hey I want a
million dollar contract, you should have two, three, four. However
many years you've been in business, you should have all
those tax returns to back up and substantiate who you
are and what you're asking for. So sometimes we ask
for things that we're not even really prepared to receive.
(10:31):
You have to make room. If you want a word, hello,
if you want it you If you want more clothes,
you have to clean out your closet and go give
away the stuff that you can no longer. Sometimes it hurts,
but you gotta do it. Sometimes it hurts. Girl. You
know you're too big kid that those genes anymore? Give
them up, like you can make room for other things.
But I mean those are just a few of them. Um,
(10:51):
that anybody can go Google. They're not really that hard
and guess what they're free. Yeah, okay, you said something
there that seems like it would be just the norm
for everyone. But taxes. If you were a business owner
out there, you have got to do your taxes every
year on times. Don't even worry about finding the extension
because these things play into major abilities to get these deals. Kanya,
(11:14):
I used to be so bad. Like again, I was
so in my business. I think one year I hadn't
This is many moves ago. I don't operate like this anymore. Um.
I think one year I hadn't done my taxes for
like four years. So just agg any of that. I
think that was I r s like I don't know,
seven grand or something. Back then, I didn't have any money,
so I was like, how the hell am I gonna
pay this? But you'd be surprised. One thing America is
(11:34):
built on is loopholes, and another way around. Don't think
for one second everybody who's doing whatever got there because
they just went and paid the bill. Sometimes you gotta
make a payment arrangement. So I've been in a situation
before where you know, as little less fifty one dollars
a month. The I R S will accept that. So
just you know, do your due diligence, just make it,
make it your practice so that you don't get behind.
(11:56):
My mother always says, be always ready. If you're ready,
you don't have to get ready. And and the next
opportunity I guarantee will will walk itself right through your door.
So at Greenwood, we are so passionate about how we
can recirculate dollars in our community. And you know you
are doing exactly this. You have been a successful entrepreneur
and now you were running mentorship programs for others so
that they too can succeed. Can you talk more about that? Absolutely?
(12:19):
So we do events and seminars all over the country.
Actually tomorrow on flying to Houston, we have like two
fifty people rs VP to come out hitting all the
top transportation cities um in America. So be on the
lookout for that. And also just last year, what people
don't know is we help people get government contracts also,
especially in the transportation sector. Just literally last year okay,
(12:40):
and I'm gonna pat myself on the back here, we
got twelve black businesses into the FEMA program. Now it
doesn't sound like a lot, but at the time, there
were only eighty nine in the world. So for me
single handedly give up myself and I'm gonna take credit
for that. Um to help these twelve businesses get into
FEMA was quite extra married and not only the fact
(13:01):
that we did it, but how we did it. I
literally did a live on Instagram and I was talking
about the female program, and people were like, well, I
have a truck, but I don't have this. I have
a driver, but I don't have this. I have a
truck and a driver, but I need help with admin.
I literally said, you know what, if you have a truck,
put up a truck emoji. If you if you're good
with paperwork, put up a paperwork emoji. I have my
assistant go down the entire list. She made a list
(13:24):
with everybody got on the list. They all network came together.
I think the largest group we had was six individuals
who did not know each other, formed their own team
in agreement and got into that program. That's a really
huge success for me, not only because it's female, and
not only because there was only eighty nine, but that's
just unheard of that we put that together on a
live video. I mean, I'm really proud of that. You know,
(13:47):
what I find so incredible about that example is you
just use the basic power of connecting different skill sets
and different availabilities to help them synergistically come together and
make big business. You know, oftentimes early stage businesses, it's
one two individuals, Um, and now you were able to
just make connections over on Instagram Live. It was amazing.
(14:08):
So just a little bit about how that went. Of course,
they're all strangers right now. What you're doing strangers. You know,
you go to Haynes and buy a bed. You don't
know the people that they contract to bring the furniture
to your house, and you don't mind. So what I
taught them was to use what's called teaming agreements. A
lot of times we think, hey, Tangy, if you and
not going to go into business, and I have to
put you on my LLC and you have to be
(14:29):
You have to do that in order to keep the
integrity of both of our companies. You control your company,
I control mine, but we work together. You can indemnify
each other, which is basically hold each other harmless from
blah blah blah. You know, whatever happens, Um, there's joint ventures.
There's all kinds of different ways that you know, you
can do business with people, and to this day, um,
they actually are all still working together. So it worked
(14:49):
out very well. I would love to explore that more
because you hadn't even known some of these ways that
different businesses can partnered together. We're gonna have to come
back and talk more about that. And it was called
team teaming agreements. Teaming agreements. I mean, this is just
so great. You've given us so much information today. Thank
you so much, Casey, and we can't wait to have
you back on the Money News podcast. Thank you so
(15:11):
If you want to recap this episode and here the
ABC's one two threes of how to be successful in
the trucking industry or get our fps in the government
industry as well, you can check out the Money Moves
blog on Bank Greenwood dot com. Stay tuned tomorrow and
every day this week for very special money Versus Moves.
I hope people are listening to that because this is
(15:32):
like the keys to the Kingdom of financial wealth that
we talked about, and you won't want to miss. Former
Mayor Casine read it's not easy being a front runner
in such a tough race. Your life has no roof
on it, and you literally can achieve anything and go
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(15:53):
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