Episode Transcript
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Speaker 1 (00:00):
Hey Money Movers, Welcome back to Money Moves, the daily
podcast determined to give you the keys to the Kingdom
of financial stability, wealth and abundance. Hey money Movers, Welcome
back to the Money Moves podcast powered by Greenwood. As promised,
(00:22):
the influential duo from the Earnier Leisure podcast, Rashad and
Troy are here with us to tell us how to
start a podcast. We have some questions from our audience
members that we would love to pick your brains on.
All right, gentlemen, welcome back to the show. Thank for
having us. Thank you so again. I'm kind of in
awe by your success, but I understand that this is
(00:45):
not an overnight venture. You guys have been grinding away
in schools in your community and then pivoted to this
incredibly successful online podcast. So many of our viewers are like,
how did you do it? I would like to ask
you guys a couple of questions on how you built
this podcast and made it so successful. Do you have
a couple of minutes to share with our audience. Let's
do it. Let's do it, Let's do it. Awesome Okay,
(01:08):
So one of our viewers wrote in and asked, I
need help to find some decent podcasting equipment that's not
overpriced or that's not too cheap and compromises on quality.
What is a good starter. Yeah, so I mean you
can start with I mean, let's get the first thing
is a laptop. You don't need a place to record on,
and it doesn't have to be a MacBook, but that
(01:30):
I mean, Max have pretty much the best quality. Um.
We started out with. I had a Macook that was
like seven dollars. I went to Best Buy and it
had an open box. I'm like, what's the problem. They
were like, it has a small vent and it needs
a charger. I'm like, I'll take it. So I got
that mac Book. It was like it literally could fit
in my my book back, like the small sleeve of
your book bag was really small. Um. I'm like, all right, well,
(01:52):
I'm gonna need something to record in. And so garage
band was on It comes with the mac Book, and
so I studied that. I'm like, all right, well you
know how to record on that? Again. We used iPhones
to record the visuals, but on the audio side, I
had no idea, no clue, and so I'm like, who's
gonna teach me? I went to YouTube TV. I tried
to learn through that, but I needed hands on and
so I spent like hours at Gatarsan and so like
(02:16):
sam ashor gatar Center, any of these stories, and I'm like, look,
I need to know how to rude a podcast, um
because at the time we were trying to update what
we were doing. We want to sound be better. And
so I spent hours at Gatarsan with my man uh Dave,
and he was teaching me this is the best mike
and this is the you need the board car center.
Like I feel like I was in Brooklyn and there
was a guitar center write at that like the guitar
(02:37):
and just the yeah, well because the thing was like,
I'm like, where am I going to buy it from?
And so being h I could have but that was
away in the city. And they had a tar center
right where we lived. And I was like, okay, I'm
gonna go there to get the equipment. And so he
showed me what a recording box, like a focus right
was where you gotta plug the mics into and then
how to get that to your laptop. And I mean,
(03:00):
these these pieces of equipment aren't very expensive, Like I
think the Focus bright was like a hundred bucks. I
had some microphones that were like nine as well. Um,
and we were just going with that and I'm like,
all right, well, at least I know how to record.
And as we grew and we said, you know it,
our sounds to be better. We're not competing against ourselves.
I remember that he was telling me that all the time.
We're not competing against ourselves. We're competing against the Joe
(03:23):
Rogan's of the world. We're competing against the Breakfast. It's like,
that's how we need to sound when we come out.
And so I was like, all right, well, what's the
best mix? And that's when we upgraded that. We obviously
when we made money, we never gave ourselves anything. We
never paid ourselves. We just uh implied it brought it
to our equipment, like all right, we want the best,
we want the best. We want the best. And so
that's where we're at now. So you can start with
(03:43):
like maybe less than a thousand dollars, Okay, I love that.
I think you guys also mentioned that you were recording
stuff initially for Instagram and building a big brand. They're
just using an iPhone, so it's the barriers to entry
are lower than people think. Yeah, even now, Um, I
was just having this this competition with somebody that we
(04:04):
uh do content with um, and I was telling him like, sometimes,
you know, you have a videographer that makes like an
amazing video for you and it doesn't really get damn
any views, and then you just put your iPhone out
and then that gets that goes viral. So I think
sometimes people put too much emphasis on the quality of
the content as opposed to the actual continent itself. So
(04:28):
you don't necessarily have to have the best quality as
long as the content is actually powerful. And that's been
you know, something that we've we've been very you know,
passionate about as far as yeah, we always trying to
increase the quality of the content, but more important than
the quality is the actual content. And um, that's something
that I don't think not a lot of people realize
(04:49):
or they put too much emphasis in quality and not
much emphasis and actually, you know, if it's valuable or not,
but as a valuable visions don't like that good. I'll
take that from us. You guys have already told me
hashtags aren't that cool anymore. But that was okay, So
(05:09):
now you know, you've got a lot of key components here.
You have an audience people who have perhaps followed you
on Instagram migrated to your other platforms. Did you guys
use any s e O to try and build a
bigger customer audience or was it all organic? All organic?
All again, We didn't use anything um other than just organic.
(05:29):
That's it. We didn't. We didn't have any marketing strategy.
There was no U S c O, nothing, no organic.
Just tell a friend to tell a friend when I'm
really passionate about you know, as far as when I
saying like we was champion by the people, like we
really was champion by the people, because we literally was
just putting up content and the people was just sharing it.
(05:53):
It was just getting shared. And like a friend telling
a friend, you can never underestimate the value of organic reach,
and especially now nowadays, is something that is vital. Like,
no matter how much money you can have a billion
dollars a should disposal, if the people aren't passionate about it,
it's not formata um, it's just gonna be a waste
(06:15):
of money. So yeah, we didn't use any marketing strategies
other than you know, the strategies that I learned from Instagram,
as far as like you know how to make content,
how to actually you know the best time to put
out content, how to you know, edit content. These are
all things that just had to learn. But other than that,
it was is the people. I love that because I
(06:37):
think this idea of like, hey, if I've got a
good idea, I've got to keep it to my heck self.
It's sort of changed and people are now like I think,
especially in our community, we want everybody to win, like
the the rising tide lifts all boats, Like we want
everybody to win. And that's such a beautiful thing to
see that. This was all just like I gotta tell them,
I gotta put my friend on so that we can
make money together, you know. And you guys are a
perfect example, like even for twenty five years and you're like,
(07:00):
we're gonna make money together, and we're gonna help other
people make a lot of money. Yeah, somebody said this
to it. I always say that. Maybe it was Max Maxwell,
but he was like, look me, like in your candle
doesn't extinguish my flame. Like that mindset, like we can
all grow together, we can all moe together. And that's true,
like the conversations have changed in our community and we're
here it all the time. Like the things that people
(07:20):
used to want to talk to us about are going,
Like now it's like, can you look at my post
full hill? I got this business idea. Um, So it's
great because I remember when that wasn't the case. It
was like, yeah, um, Lebron is better than Jodan, And
I'm like, we're gonna do this again because you think about,
like in the corporate world, if it was just sort
of this idea of there was only one black person,
(07:41):
so like if we only had one spot. But it's
like now we're sort of moving away from that. We're
creating our own businesses, we're employing our own people. So
it's that's sort of dying away, and it's like we're
chipping at it because we're being we're the creators of
our own wealth. Yeah. Yeah, it's powerful and we we
we've learned from history, right, We've seen what happens when
there's one leader. Right, that's easy to stop a movement.
(08:04):
But this type of situation, especially in the world of technology. Yeah,
you could call us the leaders, but guess what, the
person who heard the information, they've already got it, and
the person that was listening that they told God, and
you never know who's listening. So the information is being spread.
You can't stop. And that's one of the best things
about being creative and having your own spaces, like there's
nobody to control what you're saying. You can put out
(08:26):
as much value as you want and the people can
be receptive and actually apply it. Okay, so let's go back.
You're building this podcast. I mean, you said the classic
entrepreneur phrase, if we weren't paying ourselves, we were putting
all of our money, all the revenue back into the company.
When did you make the first higher or is it
still just the two of you? A bunch yeah, a
bunch of people now. But I mean the first higher
(08:52):
was actually just bring it on all the partner on
a sarily quite out of higher. But he was the
first person that we brought on. And yet the steak
and Um that was the first person that was brought
into the FOE outside of meat in Troy Um. The
first person that actually after that that was getting paid
(09:12):
on a consistent basis. UH I believe probably his brother
who was editing videos for us UH and chopping up
clips for us, that was probably so that was probably
around eighteen months eighteen months into it that we actually
hired somebody. Now we have like fourteen employees. Wow, that's
(09:37):
really incredible growth. That's awesome. We really like I remember
having being in conversations where like, Okay, we made money,
but we're not touching it, so just keep texting whils.
We're gonna stay down until we come up. We're gonna
stay down until we come up. And I'd be at
school like we're gonna stayed until we come up, Like
I was. I was cool with it, um, but there
was there was definitely conversations like look, we got can
(09:57):
we take a profit now? And it was like no,
I mean, we gotta to reinvested. And so once we
all got on the same page, like it gives greater later,
it gets a greater later, it gets greater later. I
like that. But just having that mindset and having the
patience to withstand that, it was like all right, now
obviously the benefits of it, but yeah, it was. It
wasn't an easy thing, um, but it was definitely a
(10:18):
beneficial then. So for those out there who are considering
creating a podcast, where should they host their podcast. Um.
I know you guys have had a lot of success
and you're on some of the mainstream podcast stations, but
where do you suggest people start? Yeah. Yeah, So when
we started, we were trying to look for free right
because you know, I mean we we didn't start with
(10:39):
a budget to say like we're gonna So we looked
for a platform, and at the time, Anchor was free um,
and they would distribute our podcast to a bunch of
networks Apple Podcasts, Uh, Spotify, pop Bean, Stitcher, so there
was a multitude of outlets and we're like, oh, that's
pretty easy. All we have to do is uploaded, they
do the rest. And so we did that for like
(11:02):
two years, almost two years um, and that was pretty cool,
Like they got us ads and so I got us
into the game of understanding how to do it. And
now that we have a network of shows, we were like, okay,
well let's explore some other places because on Anchor we
were able to do it for free, but it was
only for us, Like, we can only have any leisure
now we want to put a bunch of shows. And
so we moved to a platform called Red Circle for
(11:22):
e y L Network and so E y L network
allows us to put a multitude shows. So like we
said we have six when we got maybe two more
when the in drive, so we have a total of eight.
That site is free, still gets you um ads, but
also allows you to put other shows on your platform.
And then obviously after the two years with Anchor, these
these people from My Heart were knocking at the door like, hey,
(11:45):
we need to talk to you guys, and so that
became a bigger platform. Um and uh stands a child
to them and the black Feare Network, Heart Radio We're
in the family family felt okay, Last, but not least,
do you guys just free flow? Do you write scripts
for your shows? What do you recommend? Um? Now, we
(12:09):
were a hybrid approach. Usually, like I have like some questions,
so it does research. Um, So we have like a
framework of questions that we definitely want to ask, but
then also it just kind of just depends on the
conversation and just kind of you know, see where it leads.
But definitely have like questions beforehand, um, and you know,
(12:33):
you know the background of the person beforehand, but also
try to improvise and you know, play off the vibe
of the conversation. Also, yeah, people like they'll say, can
we just watch your creative process? And it's always funny
because like when they come, it's like this is it,
Like I know he likes to ask questions that he's
already thought, he's ready, he's already thought. I like to
(12:54):
like know the person's whole life before they come, and
so we'll go back and forth for like maybe five
an instident. We probably won't speak again until the person comes,
and then it's like, all right, let's take. And so
when people watch the creative process, they're like, huh, I'm
like I already know what he's gonna ask, Like I
know them, so I know where he's going. Like I said,
when I'm hearing them ask questions, I know he's like
(13:15):
he's sitting. We can do this, we can do that. Um.
So yeah, it's it's it's a hybrid. Yeah, you definitely
get that vibe that you guys have known each other
and you can sort of like jockey on each other's
thoughts and where it's going. So it really makes for
a smooth, really interesting podcast. It's fun. Thank you, thank you,
thank you Troy and Rashan. Thank you so much for
(13:36):
being here and dropping so many wells and gems of
information on our Money Movers audience. Before we let you
go for today, can you tell our Money Moves audience
where they can find you on social media and how
they can sign up for the Earner Leisure University. Yes,
thank you for having us first and foremost, and you
can follow us on earn your lesia across all social
(13:57):
media platform TikTok, Instagram, on Facebook, Twitter, um, YouTube. You
can subscribe to our podcast on Your Leisure on all
podcasts outlets, so we kept it simple. Um. Yeah, it's
pretty consistent across all social media handles. My Instagram handles
with shop allow money and Troy's is Troy Milling's his name,
so yeah, it's it's really easy. But once again, thank
(14:19):
you for having us. We just found out us from Toronto.
Shout to Toronto, uh mad a place in the world,
so we definitely all plan on going to Toronto soon.
So if we have any Canadian listeners, we have a
strong support base in Canada and Toronto s I cannot
wait for that. Yeah, we have a very hungry Canadian
audience for anything financial literacy entrepreneurship, so that would be great.
(14:44):
Definitely gonna be on the stop. Yeah, hey, hey, hey, Well, gentlemen,
it was honestly a pleasure to have you here today.
Thank you so much for all you're doing in our
community in terms of wealth building, building generational wealth and
for a culture. What you're doing has impact that is
going to be exponential for decades and hopefully generations to come.
(15:07):
So thank you so much for your time today, Money Movers,
I hope you took notes because they have set you
on the trajectory to building some real money moves. Thank
you so much for tuning in Money Moves audience. If
you want more or a recap of this episode, please
go to the Bank Greenwood dot com and check out
the Money Moves podcast blog. Money Moves is an i
(15:33):
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