March 3, 2022 • 10 mins
Earn Your Leisure crew sits in to tell us about the pandemic's impact on their brand and the financial goals they placed on themselves as they developed Earn Your Leisure.
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Episode Transcript
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Speaker 1 (00:00):
Hey, money movers, Welcome back to Money Moves, the daily
podcast determined to give you the keys to the Kingdom
of financial stability, wealth and abundance. Pay money Movers, Welcome
to the Money Moves podcast powered by Greenwood. Our next
(00:22):
upcoming guests are changing the game for our community. Money movers,
please welcome the earn your leisure folks, Troy Millings and
Rashad Balah, Thank you, thank you. You know when did
you start really making money off of this? Yeah, So
at that point, while we were getting ads um and
so the ad revenue was coming in, I was like, okay,
Well if they pay us twenty dollars, I'm like okay
(00:44):
for each ad and we get three ads, that's sixty.
And then when you do an audio they pay her
thousand listeners. Right, so if I got to listeners and
they're paying me sixty dollars, well that's easy math, right,
Like I know, I'm boom to go. So all right,
So I'm a twel d and epis so all right.
If we put out two episodes, now it's twenty. I
put out four in a month. Now I've made a
(01:06):
couple of thousand dollars. We're like, all right, well, let's
have let's see if we can get the twenty five.
And when we get that level, now it's not just
the advertisers that are being given to us. We don't
anchor at the time, and they provided us with it,
but now we can go out and get our own.
Because in this game, people look at the numbers, right,
So when you go to a company and I might listen,
we have listeners average, they're gonna treat you a lot different.
(01:27):
The officers are going to be a lot different. So
that was one standpoint. But we also knew that people
consume content in different ways, right, Like on Instagram it's
it's visual, but it's also you can get it right.
But so the audio, we decided to have YouTube as well.
So we started recording our podcast and put it out
on YouTube and so that following now increases, and that's
another revenue model. And so it was like, all right,
(01:49):
if we get to this number, I could substantiate what
I was making and teaching and now just have earning
allegiance do all of it. And so when we that,
in my mind, I started thinking, as soon as we
get to these numbers, alight, I'm gonna hit some of
these marks. Okay, so are you both full time working
on Earnier leisure now? Yeah, yeah, yeah, yeah. That was
(02:10):
he used to tell me, I'm gonna get you up
out of the school man. You don't need to be
teaching like I was in school, like editing episodes, reading
articles and him and all other part of Mike. They've
been entrepreneurs pretty much since I've known them, and so
I was a guy that was going to work every day.
I told him, like, I can't text from from twelve
three because I got nonstout classes. And like, imagine me
(02:32):
trying to teach kindergarteners and they're talking to me about
a business. Then I'm like, yeah, yeah, I'm sure you
get a lot of people right in about that. How
did you make the transition? How did you know about it?
My background, I was a registered nurse, so I'd be
like in the medroom trying to like, you know, run
run my own business, like trying to fulfill orders, and
then there'd be a code. You'd be like, I gotta
(02:53):
go right, So I got it. But you know, I
think it's these stories too that really inspire people. You
can do both and until you reach that pivotal point
when you're like, Okay, I'm gonna go out on my own. Yeah.
That was it was like a market was like, if
I made seven thousand dollars teaching a month, could I
make a seven thousand dollars and then your legion? All right?
If I could make that, that's cool. That means I
(03:14):
just made what I was making already, but I want
to double it. Wright, his health, insurance, all those things
I gotta get on my own now. So the goals
are right. If I make seven, I need to make fourteen.
If I make fourteen, all right, let's see we can
make twenty one. Now you now not only have I
double what I was making, but now I have money
to invest, right, so then there's a series and there's investing.
I'm like, all right, once you go over that. It
(03:34):
was like I kept changing the number, and then it
was like they were like, yeah, why are you still teaching?
And then I started feeling like I was doing a
disservice because I've been the guy who needed that teaching job,
and so I was like, all right, let me that's interesting.
So both of you guys are big dreams visionaries. Um,
can you talk a little bit about your process, and
I think you touched on it here about just setting goals.
I think that's so important for people to understand, like
(03:55):
to be very intentional with your goals. Um, how do
you both sort of frame that in your head as
you move towards bigger and bigger successes. Yeah, I mean, yeah, monetary,
we definitely have monetary goals. Like I remember telling um
one of our other partners mad like this was two
(04:15):
years ago. I'm like, yeah, we gotta get earn relligion
to the point where you know, we can make a
hundred thousands of months. And at the time he was
probably thought I was intoxicated, like you know what I mean.
So we always just kind of had those I always
had those kind of numbers, But honestly, the goals I'm not.
I the financial goals is something that I definitely still have.
(04:38):
But other than that, I kind of look at myself
more more of an artist than an entrepreneur, Like I
create the content and stuff like that, So I think
more of an art of an art standpoint where it's
not really necessarily tied towards goals, it's just tied towards
like let's just make history and then you know whatever
the benefits of that. This is gonna be the benefits.
We really can't gauge it. We really can't gage the
(05:00):
benefits of Oh success, it just comes in abundance, um,
if it's done correctly. But more so like as far
as like you know, we have just things that we
have to do to do list and things that just
have to be done, I wouldn't necessarily call that goals.
That's just more like just daily regiments that important. Yeah,
(05:23):
But as far as as far as the goal train
might have goals other than the financial goals, I really don't.
I really don't have a really sexually goals. Yeah, he'll
put these goals out like that hunt. I remember that conversation,
like let's make a hunt down a month. At the time,
it's probably making like month, But this goal was so
lofty that it was like, all right, well cool, don't
(05:43):
get talking to a guy was teaching kindergarten kids. Like
I'm not thinking's like perspective. I'm like, yo, if I
made ten downs and I'm like okay, and so you know,
then you change the goal. But my my goal is
really just how big can it impact be? Like my
goal is like who can I impact? With them, and
that was I took that from teaching. I always would
tell my colleagues that today's a new day, like who
can we impact? How great can we be? Can we
(06:04):
be better than yesterday? And so the impact became my
goal right Like, and people always when they meet us
in person, like you gott are so humble. I'm like, yeah,
because our impact needs to be greater, Like there's still
people who have no idea who we are. Yes, that
becomes very humbling. It's like, all right, well, we gotta
we gotta work harder, right, our communities to know what
we are. The world needs to know who we are,
So we don't We're not gonna stop, like you said,
We're gonna keep making history. Like that's the goal. Let's
(06:25):
make your let's have the greatest impact that the world
has ever seen impact. I love that, especially especially what
you're doing. Um. I also want to touch on COVID.
So you guys we've gone through COVID and I feel
like there's been this dramatic mindset change and how people
are approaching entrepreneurship and sort of looking at how they
can find alternate streams of income since the world shut down.
(06:48):
How did you how do you feel like COVID really
impacted your business as it started to grow and we
got locked up inside. Um, that's dope. I like that.
I like to see acknowledge that for Set and virectly, Um,
COVID was was It's crazy to say this, but it
was a blessing for us as far as on the
business side. Obviously, you know, it wasn't a blessing as
(07:10):
far as the pandemic, but it was a blessing for
the business because our business skyrocketed during COVID, and content
creators I think in general, really benefited from that. So
especially in the finance space. You know, it's interesting, but
you know, when when receptions happened, that's when people get
more interested in the finance, investment things of that nation.
So we was perfectly positioned. We started to show for
(07:32):
marketing mondays, Um right, it like the beginning of COVID,
and that just became extremely successful, took off like wildfire,
and then everything else that we was doing just kind
of just you know, became even more successful. So at
the beginning of COVID, you know, I already knew that
people would be home, people would have a lot of
free time on their hands and they would be, you know,
(07:54):
wanting to know how to make money. So the whole
strategy was just a double down on content, and that's
what we did. We just double down on content and
just you know, hammered away and just producing content. And
it really helped us and really grew our platform a
lot um during that time. So, you know, there's opportunities
in every crisis, and that was that was a perfect
example of that. That was something that you know, it
(08:15):
was a crisis, still is a crisis, but we sort
an opportunity and more importantly, we saw that people actually
needed it. They needed to you know, you you don't
have a job or you know, nobody's job was secure
at that point in time, and you couldn't you couldn't
even apply for a job. There's no job application like,
you couldn't even go into an office. So you had
to find a way to make money. And a lot
(08:37):
of people was looking towards entrepreneurship, online businesses and investing
as a way to do that, and that was right
in our pockets. So it was beneficial and that's one
of the things that we learned very early on by
doing it ourselves. Like it wasn't gonna be perfect, but
we at least started. So when a pandemic hit, when
a lot of people in the podcast space could record
because the studio got shut down, like hey, we recorded
(09:00):
right from my house, like this is we can't be stopped.
And so I was like, all right, well, let's see
what we can do, Let's see what we can update,
Let's see how we can make it better. So we
got better cameras and we got better lighting all through
this time while people were trying to get back into
a Studito will be like, look, yeah, we didn't start
off perfect. We started with our iPhones and we grew,
but these are the benefits of it, right, Like how
I can record it any time I want. I love
(09:22):
that you say that, because I feel like, oftentimes like
fear and this idea that everything has to be perfect
before people can launch a business holds people back. So
just even just saying like it wasn't perfect. We were
on our iPhones, it was sucking, you know, and we
just kept going so that you can evolve and iterate
through that, Like people need to hear that, because you know,
nothing is perfect on day one when you launch. It's
(09:44):
just knowing that you can better yourselves over time. Like
if people wait for it the perfect time, they'll never start.
There's never gonna be a perfect time, and you'll find
an excuse so they'll be this camera is better or
day updated, this software, we should be using this. We
will never start. So the key is just to start.
Jump off the porch. You said all the time, Let
jump up the porch. I don't know what's gonna happen.
Jump up the porch. You might break one leg, but
(10:05):
you have to cool. Thank you so much for tuning
in Money Moves audience. If you want more or a
recap of this episode, please go to the bank Greenwood
dot com and check out the Money Moves podcast blog.
Money Moves is an i heeart radio podcast powered by
(10:27):
Greenwood Executive produced by Sunwise Media, Inc. For more podcasts
on i heart radio, visit the i Heart Radio app,
Apple Podcasts, or wherever you get your podcasts from
Hey, money movers, Welcome back to Money Moves, the daily
podcast determined to give you the keys to the Kingdom
of financial stability, wealth and abundance. Pay money Movers, Welcome
to the Money Moves podcast powered by Greenwood. Our next
(00:22):
upcoming guests are changing the game for our community. Money movers,
please welcome the earn your leisure folks, Troy Millings and
Rashad Balah, Thank you, thank you. You know when did
you start really making money off of this? Yeah, So
at that point, while we were getting ads um and
so the ad revenue was coming in, I was like, okay,
Well if they pay us twenty dollars, I'm like okay
(00:44):
for each ad and we get three ads, that's sixty.
And then when you do an audio they pay her
thousand listeners. Right, so if I got to listeners and
they're paying me sixty dollars, well that's easy math, right,
Like I know, I'm boom to go. So all right,
So I'm a twel d and epis so all right.
If we put out two episodes, now it's twenty. I
put out four in a month. Now I've made a
(01:06):
couple of thousand dollars. We're like, all right, well, let's
have let's see if we can get the twenty five.
And when we get that level, now it's not just
the advertisers that are being given to us. We don't
anchor at the time, and they provided us with it,
but now we can go out and get our own.
Because in this game, people look at the numbers, right,
So when you go to a company and I might listen,
we have listeners average, they're gonna treat you a lot different.
(01:27):
The officers are going to be a lot different. So
that was one standpoint. But we also knew that people
consume content in different ways, right, Like on Instagram it's
it's visual, but it's also you can get it right.
But so the audio, we decided to have YouTube as well.
So we started recording our podcast and put it out
on YouTube and so that following now increases, and that's
another revenue model. And so it was like, all right,
(01:49):
if we get to this number, I could substantiate what
I was making and teaching and now just have earning
allegiance do all of it. And so when we that,
in my mind, I started thinking, as soon as we
get to these numbers, alight, I'm gonna hit some of
these marks. Okay, so are you both full time working
on Earnier leisure now? Yeah, yeah, yeah, yeah. That was
(02:10):
he used to tell me, I'm gonna get you up
out of the school man. You don't need to be
teaching like I was in school, like editing episodes, reading
articles and him and all other part of Mike. They've
been entrepreneurs pretty much since I've known them, and so
I was a guy that was going to work every day.
I told him, like, I can't text from from twelve
three because I got nonstout classes. And like, imagine me
(02:32):
trying to teach kindergarteners and they're talking to me about
a business. Then I'm like, yeah, yeah, I'm sure you
get a lot of people right in about that. How
did you make the transition? How did you know about it?
My background, I was a registered nurse, so I'd be
like in the medroom trying to like, you know, run
run my own business, like trying to fulfill orders, and
then there'd be a code. You'd be like, I gotta
(02:53):
go right, So I got it. But you know, I
think it's these stories too that really inspire people. You
can do both and until you reach that pivotal point
when you're like, Okay, I'm gonna go out on my own. Yeah.
That was it was like a market was like, if
I made seven thousand dollars teaching a month, could I
make a seven thousand dollars and then your legion? All right?
If I could make that, that's cool. That means I
(03:14):
just made what I was making already, but I want
to double it. Wright, his health, insurance, all those things
I gotta get on my own now. So the goals
are right. If I make seven, I need to make fourteen.
If I make fourteen, all right, let's see we can
make twenty one. Now you now not only have I
double what I was making, but now I have money
to invest, right, so then there's a series and there's investing.
I'm like, all right, once you go over that. It
(03:34):
was like I kept changing the number, and then it
was like they were like, yeah, why are you still teaching?
And then I started feeling like I was doing a
disservice because I've been the guy who needed that teaching job,
and so I was like, all right, let me that's interesting.
So both of you guys are big dreams visionaries. Um,
can you talk a little bit about your process, and
I think you touched on it here about just setting goals.
I think that's so important for people to understand, like
(03:55):
to be very intentional with your goals. Um, how do
you both sort of frame that in your head as
you move towards bigger and bigger successes. Yeah, I mean, yeah, monetary,
we definitely have monetary goals. Like I remember telling um
one of our other partners mad like this was two
(04:15):
years ago. I'm like, yeah, we gotta get earn relligion
to the point where you know, we can make a
hundred thousands of months. And at the time he was
probably thought I was intoxicated, like you know what I mean.
So we always just kind of had those I always
had those kind of numbers, But honestly, the goals I'm not.
I the financial goals is something that I definitely still have.
(04:38):
But other than that, I kind of look at myself
more more of an artist than an entrepreneur, Like I
create the content and stuff like that, So I think
more of an art of an art standpoint where it's
not really necessarily tied towards goals, it's just tied towards
like let's just make history and then you know whatever
the benefits of that. This is gonna be the benefits.
We really can't gauge it. We really can't gage the
(05:00):
benefits of Oh success, it just comes in abundance, um,
if it's done correctly. But more so like as far
as like you know, we have just things that we
have to do to do list and things that just
have to be done, I wouldn't necessarily call that goals.
That's just more like just daily regiments that important. Yeah,
(05:23):
But as far as as far as the goal train
might have goals other than the financial goals, I really don't.
I really don't have a really sexually goals. Yeah, he'll
put these goals out like that hunt. I remember that conversation,
like let's make a hunt down a month. At the time,
it's probably making like month, But this goal was so
lofty that it was like, all right, well cool, don't
(05:43):
get talking to a guy was teaching kindergarten kids. Like
I'm not thinking's like perspective. I'm like, yo, if I
made ten downs and I'm like okay, and so you know,
then you change the goal. But my my goal is
really just how big can it impact be? Like my
goal is like who can I impact? With them, and
that was I took that from teaching. I always would
tell my colleagues that today's a new day, like who
can we impact? How great can we be? Can we
(06:04):
be better than yesterday? And so the impact became my
goal right Like, and people always when they meet us
in person, like you gott are so humble. I'm like, yeah,
because our impact needs to be greater, Like there's still
people who have no idea who we are. Yes, that
becomes very humbling. It's like, all right, well, we gotta
we gotta work harder, right, our communities to know what
we are. The world needs to know who we are,
So we don't We're not gonna stop, like you said,
We're gonna keep making history. Like that's the goal. Let's
(06:25):
make your let's have the greatest impact that the world
has ever seen impact. I love that, especially especially what
you're doing. Um. I also want to touch on COVID.
So you guys we've gone through COVID and I feel
like there's been this dramatic mindset change and how people
are approaching entrepreneurship and sort of looking at how they
can find alternate streams of income since the world shut down.
(06:48):
How did you how do you feel like COVID really
impacted your business as it started to grow and we
got locked up inside. Um, that's dope. I like that.
I like to see acknowledge that for Set and virectly, Um,
COVID was was It's crazy to say this, but it
was a blessing for us as far as on the
business side. Obviously, you know, it wasn't a blessing as
(07:10):
far as the pandemic, but it was a blessing for
the business because our business skyrocketed during COVID, and content
creators I think in general, really benefited from that. So
especially in the finance space. You know, it's interesting, but
you know, when when receptions happened, that's when people get
more interested in the finance, investment things of that nation.
So we was perfectly positioned. We started to show for
(07:32):
marketing mondays, Um right, it like the beginning of COVID,
and that just became extremely successful, took off like wildfire,
and then everything else that we was doing just kind
of just you know, became even more successful. So at
the beginning of COVID, you know, I already knew that
people would be home, people would have a lot of
free time on their hands and they would be, you know,
(07:54):
wanting to know how to make money. So the whole
strategy was just a double down on content, and that's
what we did. We just double down on content and
just you know, hammered away and just producing content. And
it really helped us and really grew our platform a
lot um during that time. So, you know, there's opportunities
in every crisis, and that was that was a perfect
example of that. That was something that you know, it
(08:15):
was a crisis, still is a crisis, but we sort
an opportunity and more importantly, we saw that people actually
needed it. They needed to you know, you you don't
have a job or you know, nobody's job was secure
at that point in time, and you couldn't you couldn't
even apply for a job. There's no job application like,
you couldn't even go into an office. So you had
to find a way to make money. And a lot
(08:37):
of people was looking towards entrepreneurship, online businesses and investing
as a way to do that, and that was right
in our pockets. So it was beneficial and that's one
of the things that we learned very early on by
doing it ourselves. Like it wasn't gonna be perfect, but
we at least started. So when a pandemic hit, when
a lot of people in the podcast space could record
because the studio got shut down, like hey, we recorded
(09:00):
right from my house, like this is we can't be stopped.
And so I was like, all right, well, let's see
what we can do, Let's see what we can update,
Let's see how we can make it better. So we
got better cameras and we got better lighting all through
this time while people were trying to get back into
a Studito will be like, look, yeah, we didn't start
off perfect. We started with our iPhones and we grew,
but these are the benefits of it, right, Like how
I can record it any time I want. I love
(09:22):
that you say that, because I feel like, oftentimes like
fear and this idea that everything has to be perfect
before people can launch a business holds people back. So
just even just saying like it wasn't perfect. We were
on our iPhones, it was sucking, you know, and we
just kept going so that you can evolve and iterate
through that, Like people need to hear that, because you know,
nothing is perfect on day one when you launch. It's
(09:44):
just knowing that you can better yourselves over time. Like
if people wait for it the perfect time, they'll never start.
There's never gonna be a perfect time, and you'll find
an excuse so they'll be this camera is better or
day updated, this software, we should be using this. We
will never start. So the key is just to start.
Jump off the porch. You said all the time, Let
jump up the porch. I don't know what's gonna happen.
Jump up the porch. You might break one leg, but
(10:05):
you have to cool. Thank you so much for tuning
in Money Moves audience. If you want more or a
recap of this episode, please go to the bank Greenwood
dot com and check out the Money Moves podcast blog.
Money Moves is an i heeart radio podcast powered by
(10:27):
Greenwood Executive produced by Sunwise Media, Inc. For more podcasts
on i heart radio, visit the i Heart Radio app,
Apple Podcasts, or wherever you get your podcasts from
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