March 16, 2022 • 14 mins
Big Court is back to give us a deep dive into what inspired him to create his podcast and how he assembled his team. Gear up as he drops jewels on how to monetize with youtube, and best practices to advertise your podcast.
Host IG:@itstanyatime
Guest IG: @iambigcourt
Make sure to tune into Holding Court Podcast
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, money Movers, Welcome back to Money Moves, the daily
podcast determined to give you the keys to the Kingdom
of financial stability, wealth and abundance. Welcome back, Money Movers
to the Money Moves Podcast. We are joined once again
(00:22):
by the amazing Big Court and he's here to take
us on a deep dive of his journey through entrepreneurship.
But just a reminder, today's deep dive was brought to
you by MasterCard, bridging the Wealth Gap together with Greenwood.
Big Court Welcome back, Hey, thank you for having me again. Well,
it's good to see you today. We want to do
a little deep dive and sort of pick your brain
(00:44):
rocket fire on some of your experiences and insights into entrepreneurship.
And I want to start with the podcast. So many
people now after we've come out of COVID, we've been
stuck in our homes and they're looking to start podcast,
share some wisdom and monetize it. Can you talk about
what inspired you to start Holding Court and how you
(01:05):
did it? Um. I was inspired to um start Holding
Court again, to bring on the legends in the game
and just um to highlight how important the journey is
UH for you know different celebrities and and the winners,
the movers and the shakers. UM. I started it with
my partner, producer Ken Uh. It was an idea that
(01:26):
that I had and he helped me foster UM and
it was just really to get the message of positivity out,
you know, and uh, to give people their flowers. Why
they still here? I have fun with it. I enjoy it.
So I started it because you know, I enjoy sharing knowledge,
wisdom and understanding with people. People tend to love to
hear me talk for some reason. So uh, you know,
(01:51):
you can't deny the public what they want. UM. Question
for you, as someone who comes from a music background,
you're familiar with the microphone. What about people who aren't,
you know, don't have connections to producers and stuff like,
how would you encourage them to just kind of take
the lead pick up there? Like can you just pick
up a phone and started podcast? You can? It's a
(02:13):
content is king. So it's all about the content. Just
just you create compelling and great content. It has legs
of it of its own, especially in this social media erea.
You just create something that that's compelling. You understand who
your audience is, inconsistency, you have to be consistent, you know,
because things change every day. People's attention span is like that.
(02:35):
So like my podcast, re release episodes every single day
of the year. Every single day of the year, we
release new content. So consistency is key. Create compelling content
and let it be natural, you know, be yourself. People
can they love it when it's authentic. So just whatever
your narrative is, whatever you're passionate about, man, put it
(02:56):
out there and there's millions of people that will subscribe
to whatever is that you're that you're doing. Wow, okay,
that is very inspiring. We love millions of eyeballs listening
in Okay. You also talked about one of the concepts
behind launching your podcast was that you have products and
brands that you wanted a space to push and monetizing
(03:16):
content is king these days. Can you talk about how
you approach that? Um, well, I think when you have
a podcast in this day of social media, rather it's
a podcast, or rather it's having followers, it's about how
many people are how many eyeballs do you have? You know,
(03:37):
So in essence, when you have a big following, you
become an advertising agency, you know, So that's it's you
just have to create the audience. So you know that
it's just like a radio station like anything else. When
you get your subscribership up, you get your followers up,
you get your views up. Now you know you have
a lot of companies that want to sell to these people,
so you know that you become an ad agency. Uh
(04:01):
understand that, you know, So make sure your content is
now you can't limit yourself. If your content is to
to sellationous or to intending area, you can actually shoot
yourself in the foot. So you know, you may have
a lot of followers, but you don't have you know,
advertisers that want to be associated with that type of content.
(04:21):
So you have to keep that in mind as well. UM,
So go into it looking at it as a business
and study study what it is that you want to do.
Study the people that are winning, Study the people that
you're in a lane kind of like you know, so
if you you know, I study drink champs, I studied
Gangster Chronicles, I studied lad TV because I understood that
was going to be the lane that I was gonna
(04:42):
be in. So study what they do and how they
do what they do and then make it your own.
Um and That's my best advice. Just go for it.
You don't even have to have all the big production
and cameras and all of that content. You have people
that have made millions of dollars just with a cell
phone and a laptime in court. What I'd love for
you to do is outline. You know you started this podcast.
(05:03):
You've inspired us to just go for it no matter
what the tools you have. What are some of the
thoughts that you put into how you could monetize it
and how you could get more viewers and eyeballs on
this podcast. Okay, so I'll admit I'm not the most
techie guy, right. So, as I said before, I know
what I don't know, and I hired the people that
do know. So I I I've actually hired a team
(05:25):
to come in. UM shout out to August King. Um.
I hired a team to come in and so basically
I have the production background. So producing the content was easy.
So now we got to figure out how to monetize it. Okay,
where do we live? You can either live on YouTube
or you can go to the streaming services. So most
(05:46):
people like I studied, As I said before, you study,
So I studied gainst the chronicles. They pretty much do
the audio side, so you have bus Sprout. You have
so many different distributors that operate like tune Core that
will take your tent and distributed to all the platforms.
But ours is a very visual show because we have
a set we have. It's like a talk show, so
(06:07):
we live on YouTube primarily. Anybody that knows about YouTube,
you have to have a thousand subscribers in five hours
of watch time before you can monetize it. Um. The
important part about it is you have to balance with
using YouTube ads to to get your content out there.
But see, those watched hours and watch time that you
(06:31):
get from advertisement does not count towards your organic watch
time to be monetized, so you have to you have
to really pay attention to your analytics, and you want
to scale what you see that has legs. So content, Wow,
this is complicated. This is a whole like exercise and complexity.
I feel like I need an Excel spreadsheet for this
(06:53):
right right, Well, he asked me for details, so we
want details. We want to know. This is all about
curing the bag and monetizing, like you know, especially some
of the incredible content that you know black creators are
putting out here. So this is really great information. Yeah,
when you use the YouTube as you promote the channel,
but in order for the channel to even be monetized,
(07:15):
you have to achieve the five thousand hours of watch time.
And I'm speaking to the people that would just be starting. Yeah,
I didn't even know that. That's interesting. Yeah, so it's
easy to get the five thousand hours watch time. When
you're putting add money out there, you have to balance
it because you're not gonna get You may be getting views,
(07:35):
but the watch time is not gonna be accounted for,
right Yeah, yeah, no, it's honestly s c O. And
you know, understanding the ad game, whether it's Facebook or
Instagram or YouTube, it's really complicated. And you know, one
of the things that I hear coming coming from you
as well as a lot of people, is you know
what you know. But then at some point it also
(07:56):
behus you to find people who are much smarter at you,
and that's their job, day in day out, to be
able to manage that for you. And so you know,
I think what I love that you say is, you know,
in the early stages, you study it, you learn the basics,
but then you get people to help you take it
to the next level. And I think the key to
that is knowing the basics yourself and not just handing
(08:16):
it off to somebody else and hoping blindly that they're
going to make it happen for you. Right absolutely, it's
it's it's a full time job with a podcast, and
especially when you're again when you're living on on YouTube
and its visual um, there's a lot that goes into
a daily you have to be concerned with keywords UM.
Then also you build kind of uh algorithmic I should
(08:40):
say algorithmic relationship with YouTube as well. When you're consistent
and your and your content is quality, then that's when
your CPM goes up as well of what you get
you know, calls per million, so all of that plays
a factor as well. So it's really just it's consistency
um because you're building like I said, you're building that relationship,
but not only your viewers and your subscribers with YouTube um.
(09:03):
So and you use the other um. It's important to
use the other platforms as as advertisement as well. You
want all of your stuff to be uniform and you
want all of them to be as high quality as possible.
Oh that's great advice, great advice. Okay, So, Big Court,
what's next for you? You've got a podcast, you're in
real estate, you're a retired rapper. What's next on the horizon? Um?
(09:27):
Right now, just really focused on the Holding Court podcast.
We really want to take that big you know, I
want to be able to be like the Seth Rogans
and and and all that, you know, the drink champs.
I'm really focused on that. In terms of I want
to get a little more into crypto cryptocurrency, I'm studying that.
I may be kind of late to it, but no,
(09:48):
I tell everybody they're not late to it. That is
a new frontier and you are not late. There's tons
of cryptos, there's tons of coins out there that people
that will be giving huge return to so many. So
I just want everybody to leave here and go. You
are not too late for the crypto game. Yeah. So
that that's that's my next step. In terms of business
(10:09):
investments real estate, I'm kind of laying back on real
estate a little bit. Um. You know, I have a
lot of a nice portfolio. So um, it's doing what
it's doing. Um and and again finding those things that
that I love you know, however, I grow and I
evolved and whatever um you know, touches me and and
and makes me feel compelled to invest in and be
(10:30):
involved in. I want to get into more mentorship. I
do it UM here and there with me and master
P we do that. But I want to really focus
in on on that because that's important, especially in our community.
You know, some of the things that you know, there
were people that touched my life that probably don't even
know that they did just uh for a brief moment
I saw something different or they said something that planned
(10:53):
to see UM. So I think it's important to see
people that that that uh, that can think outside of
box and people that are doing something different. So UM,
that's really what I want to get into now, Big Court,
I've got a couple more questions for you. In our
rapid fire sections. Something that you said about UM your
experience in real estate really stuck out to me, and
(11:13):
that was how you structured UM forming ll c s
as you were, you know, growing your business. Can you
talk about why that was important and the significance too
of that to our audience. Just share a little bit
on that. UM. Well, initially, uh, not having the information.
I had them all in my name, which opens me
up to lawsuits. It opens me up to a myriad
(11:36):
of of of things. Um. So you want to create
a company at LLC. Well, to be honest with you,
at that time, twenty years ago, ll C is what
I was told to do. Um. So it puts a
buffer between me and that asset. Now, the other side
to that is what I learned years later when you
start getting into leveraging and dealing with banks. Um, some banks,
(11:59):
some financial instant solutions look down on lllcs because it
is a limited liability company and you can just walk
away from it. So uh, they tend to be a
little more friendly towards escorps UM in terms of getting
money and loans and lines of credit and different things
like that. But you definitely want to put a buffer
between you and the asset. And one thing that master
(12:21):
p told me is, you know, you don't always have
to be the face of it as long as you
have control of it. So that's deep actually right there,
because you know, oftentimes people get caught up in being
the face of it. But you know sometimes that real
wealth and money is just you're controlling it. You know,
nobody has to know exactly exactly all right, big see.
(12:43):
So now we've come through COVID and we've seen a
dramatic shift in the real estate market where we're seeing
there's a shortage of homes available. So what are your
thoughts or advice on people looking to get into real
estate now? Is that pass or is it a full
steam ahead? Well as ares me, Um, I'm good on
the real estate uh currently. But for people that are
(13:06):
wanting to do it, um, I say, go for it
if you can. If you know how to identify a
good deal. A great deal is a great deal, you know.
So if you can get something uh for cheap, you know,
and and the equity is there, and and you know
it looks like it will be a great deal, man,
go for it. So that's what I say. If it's
a great deal, it's a great deal. But again, do
(13:26):
it because you love it, not just because you see
some quick cash. Because you know, I've seen some quick
cash in Atlanta, and we know how that I know,
I know, well, on that note, I love it. We're
gonna take us out and do it because you love it.
And I think that has been a resounding theme of
what you've shared with us today and thank you so much,
(13:47):
Big Court. We hope to have you back again sometime
on the Money News podcast. But we appreciate you and
all you've done and shared and continue to do so
much for our community. Thank you, thank you for having me.
Well you heard to him, Money Movers. It's time for
each of us to get on our grind and go
make it happen for ourselves and do what you love.
We've got a lot more coming up, so make sure
(14:09):
you stay tuned with us here on the Money Moves
Podcast powered by Greenwood. Thank you so much for tuning
in Money Moves audience. If you want more or a
recap of this episode, please go to the bank Greenwood
dot com and check out the Money Moves Podcast blog.
Money Moves is an I Heart Radio podcast powered by
(14:29):
Greenwood Executive produced by Sunwise Media, Inc. For more podcasts
on I heart Radio, visit the i heart Radio app,
Apple Podcasts, or wherever you get your podcasts from
Hey, money Movers, Welcome back to Money Moves, the daily
podcast determined to give you the keys to the Kingdom
of financial stability, wealth and abundance. Welcome back, Money Movers
to the Money Moves Podcast. We are joined once again
(00:22):
by the amazing Big Court and he's here to take
us on a deep dive of his journey through entrepreneurship.
But just a reminder, today's deep dive was brought to
you by MasterCard, bridging the Wealth Gap together with Greenwood.
Big Court Welcome back, Hey, thank you for having me again. Well,
it's good to see you today. We want to do
a little deep dive and sort of pick your brain
(00:44):
rocket fire on some of your experiences and insights into entrepreneurship.
And I want to start with the podcast. So many
people now after we've come out of COVID, we've been
stuck in our homes and they're looking to start podcast,
share some wisdom and monetize it. Can you talk about
what inspired you to start Holding Court and how you
(01:05):
did it? Um. I was inspired to um start Holding
Court again, to bring on the legends in the game
and just um to highlight how important the journey is
UH for you know different celebrities and and the winners,
the movers and the shakers. UM. I started it with
my partner, producer Ken Uh. It was an idea that
(01:26):
that I had and he helped me foster UM and
it was just really to get the message of positivity out,
you know, and uh, to give people their flowers. Why
they still here? I have fun with it. I enjoy it.
So I started it because you know, I enjoy sharing knowledge,
wisdom and understanding with people. People tend to love to
hear me talk for some reason. So uh, you know,
(01:51):
you can't deny the public what they want. UM. Question
for you, as someone who comes from a music background,
you're familiar with the microphone. What about people who aren't,
you know, don't have connections to producers and stuff like,
how would you encourage them to just kind of take
the lead pick up there? Like can you just pick
up a phone and started podcast? You can? It's a
(02:13):
content is king. So it's all about the content. Just
just you create compelling and great content. It has legs
of it of its own, especially in this social media erea.
You just create something that that's compelling. You understand who
your audience is, inconsistency, you have to be consistent, you know,
because things change every day. People's attention span is like that.
(02:35):
So like my podcast, re release episodes every single day
of the year. Every single day of the year, we
release new content. So consistency is key. Create compelling content
and let it be natural, you know, be yourself. People
can they love it when it's authentic. So just whatever
your narrative is, whatever you're passionate about, man, put it
(02:56):
out there and there's millions of people that will subscribe
to whatever is that you're that you're doing. Wow, okay,
that is very inspiring. We love millions of eyeballs listening
in Okay. You also talked about one of the concepts
behind launching your podcast was that you have products and
brands that you wanted a space to push and monetizing
(03:16):
content is king these days. Can you talk about how
you approach that? Um, well, I think when you have
a podcast in this day of social media, rather it's
a podcast, or rather it's having followers, it's about how
many people are how many eyeballs do you have? You know,
(03:37):
So in essence, when you have a big following, you
become an advertising agency, you know, So that's it's you
just have to create the audience. So you know that
it's just like a radio station like anything else. When
you get your subscribership up, you get your followers up,
you get your views up. Now you know you have
a lot of companies that want to sell to these people,
so you know that you become an ad agency. Uh
(04:01):
understand that, you know, So make sure your content is
now you can't limit yourself. If your content is to
to sellationous or to intending area, you can actually shoot
yourself in the foot. So you know, you may have
a lot of followers, but you don't have you know,
advertisers that want to be associated with that type of content.
(04:21):
So you have to keep that in mind as well. UM,
So go into it looking at it as a business
and study study what it is that you want to do.
Study the people that are winning, Study the people that
you're in a lane kind of like you know, so
if you you know, I study drink champs, I studied
Gangster Chronicles, I studied lad TV because I understood that
was going to be the lane that I was gonna
(04:42):
be in. So study what they do and how they
do what they do and then make it your own.
Um and That's my best advice. Just go for it.
You don't even have to have all the big production
and cameras and all of that content. You have people
that have made millions of dollars just with a cell
phone and a laptime in court. What I'd love for
you to do is outline. You know you started this podcast.
(05:03):
You've inspired us to just go for it no matter
what the tools you have. What are some of the
thoughts that you put into how you could monetize it
and how you could get more viewers and eyeballs on
this podcast. Okay, so I'll admit I'm not the most
techie guy, right. So, as I said before, I know
what I don't know, and I hired the people that
do know. So I I I've actually hired a team
(05:25):
to come in. UM shout out to August King. Um.
I hired a team to come in and so basically
I have the production background. So producing the content was easy.
So now we got to figure out how to monetize it. Okay,
where do we live? You can either live on YouTube
or you can go to the streaming services. So most
(05:46):
people like I studied, As I said before, you study,
So I studied gainst the chronicles. They pretty much do
the audio side, so you have bus Sprout. You have
so many different distributors that operate like tune Core that
will take your tent and distributed to all the platforms.
But ours is a very visual show because we have
a set we have. It's like a talk show, so
(06:07):
we live on YouTube primarily. Anybody that knows about YouTube,
you have to have a thousand subscribers in five hours
of watch time before you can monetize it. Um. The
important part about it is you have to balance with
using YouTube ads to to get your content out there.
But see, those watched hours and watch time that you
(06:31):
get from advertisement does not count towards your organic watch
time to be monetized, so you have to you have
to really pay attention to your analytics, and you want
to scale what you see that has legs. So content, Wow,
this is complicated. This is a whole like exercise and complexity.
I feel like I need an Excel spreadsheet for this
(06:53):
right right, Well, he asked me for details, so we
want details. We want to know. This is all about
curing the bag and monetizing, like you know, especially some
of the incredible content that you know black creators are
putting out here. So this is really great information. Yeah,
when you use the YouTube as you promote the channel,
but in order for the channel to even be monetized,
(07:15):
you have to achieve the five thousand hours of watch time.
And I'm speaking to the people that would just be starting. Yeah,
I didn't even know that. That's interesting. Yeah, so it's
easy to get the five thousand hours watch time. When
you're putting add money out there, you have to balance
it because you're not gonna get You may be getting views,
(07:35):
but the watch time is not gonna be accounted for,
right Yeah, yeah, no, it's honestly s c O. And
you know, understanding the ad game, whether it's Facebook or
Instagram or YouTube, it's really complicated. And you know, one
of the things that I hear coming coming from you
as well as a lot of people, is you know
what you know. But then at some point it also
(07:56):
behus you to find people who are much smarter at you,
and that's their job, day in day out, to be
able to manage that for you. And so you know,
I think what I love that you say is, you know,
in the early stages, you study it, you learn the basics,
but then you get people to help you take it
to the next level. And I think the key to
that is knowing the basics yourself and not just handing
(08:16):
it off to somebody else and hoping blindly that they're
going to make it happen for you. Right absolutely, it's
it's it's a full time job with a podcast, and
especially when you're again when you're living on on YouTube
and its visual um, there's a lot that goes into
a daily you have to be concerned with keywords UM.
Then also you build kind of uh algorithmic I should
(08:40):
say algorithmic relationship with YouTube as well. When you're consistent
and your and your content is quality, then that's when
your CPM goes up as well of what you get
you know, calls per million, so all of that plays
a factor as well. So it's really just it's consistency
um because you're building like I said, you're building that relationship,
but not only your viewers and your subscribers with YouTube um.
(09:03):
So and you use the other um. It's important to
use the other platforms as as advertisement as well. You
want all of your stuff to be uniform and you
want all of them to be as high quality as possible.
Oh that's great advice, great advice. Okay, So, Big Court,
what's next for you? You've got a podcast, you're in
real estate, you're a retired rapper. What's next on the horizon? Um?
(09:27):
Right now, just really focused on the Holding Court podcast.
We really want to take that big you know, I
want to be able to be like the Seth Rogans
and and and all that, you know, the drink champs.
I'm really focused on that. In terms of I want
to get a little more into crypto cryptocurrency, I'm studying that.
I may be kind of late to it, but no,
(09:48):
I tell everybody they're not late to it. That is
a new frontier and you are not late. There's tons
of cryptos, there's tons of coins out there that people
that will be giving huge return to so many. So
I just want everybody to leave here and go. You
are not too late for the crypto game. Yeah. So
that that's that's my next step. In terms of business
(10:09):
investments real estate, I'm kind of laying back on real
estate a little bit. Um. You know, I have a
lot of a nice portfolio. So um, it's doing what
it's doing. Um and and again finding those things that
that I love you know, however, I grow and I
evolved and whatever um you know, touches me and and
and makes me feel compelled to invest in and be
(10:30):
involved in. I want to get into more mentorship. I
do it UM here and there with me and master
P we do that. But I want to really focus
in on on that because that's important, especially in our community.
You know, some of the things that you know, there
were people that touched my life that probably don't even
know that they did just uh for a brief moment
I saw something different or they said something that planned
(10:53):
to see UM. So I think it's important to see
people that that that uh, that can think outside of
box and people that are doing something different. So UM,
that's really what I want to get into now, Big Court,
I've got a couple more questions for you. In our
rapid fire sections. Something that you said about UM your
experience in real estate really stuck out to me, and
(11:13):
that was how you structured UM forming ll c s
as you were, you know, growing your business. Can you
talk about why that was important and the significance too
of that to our audience. Just share a little bit
on that. UM. Well, initially, uh, not having the information.
I had them all in my name, which opens me
up to lawsuits. It opens me up to a myriad
(11:36):
of of of things. Um. So you want to create
a company at LLC. Well, to be honest with you,
at that time, twenty years ago, ll C is what
I was told to do. Um. So it puts a
buffer between me and that asset. Now, the other side
to that is what I learned years later when you
start getting into leveraging and dealing with banks. Um, some banks,
(11:59):
some financial instant solutions look down on lllcs because it
is a limited liability company and you can just walk
away from it. So uh, they tend to be a
little more friendly towards escorps UM in terms of getting
money and loans and lines of credit and different things
like that. But you definitely want to put a buffer
between you and the asset. And one thing that master
(12:21):
p told me is, you know, you don't always have
to be the face of it as long as you
have control of it. So that's deep actually right there,
because you know, oftentimes people get caught up in being
the face of it. But you know sometimes that real
wealth and money is just you're controlling it. You know,
nobody has to know exactly exactly all right, big see.
(12:43):
So now we've come through COVID and we've seen a
dramatic shift in the real estate market where we're seeing
there's a shortage of homes available. So what are your
thoughts or advice on people looking to get into real
estate now? Is that pass or is it a full
steam ahead? Well as ares me, Um, I'm good on
the real estate uh currently. But for people that are
(13:06):
wanting to do it, um, I say, go for it
if you can. If you know how to identify a
good deal. A great deal is a great deal, you know.
So if you can get something uh for cheap, you know,
and and the equity is there, and and you know
it looks like it will be a great deal, man,
go for it. So that's what I say. If it's
a great deal, it's a great deal. But again, do
(13:26):
it because you love it, not just because you see
some quick cash. Because you know, I've seen some quick
cash in Atlanta, and we know how that I know,
I know, well, on that note, I love it. We're
gonna take us out and do it because you love it.
And I think that has been a resounding theme of
what you've shared with us today and thank you so much,
(13:47):
Big Court. We hope to have you back again sometime
on the Money News podcast. But we appreciate you and
all you've done and shared and continue to do so
much for our community. Thank you, thank you for having me.
Well you heard to him, Money Movers. It's time for
each of us to get on our grind and go
make it happen for ourselves and do what you love.
We've got a lot more coming up, so make sure
(14:09):
you stay tuned with us here on the Money Moves
Podcast powered by Greenwood. Thank you so much for tuning
in Money Moves audience. If you want more or a
recap of this episode, please go to the bank Greenwood
dot com and check out the Money Moves Podcast blog.
Money Moves is an I Heart Radio podcast powered by
(14:29):
Greenwood Executive produced by Sunwise Media, Inc. For more podcasts
on I heart Radio, visit the i heart Radio app,
Apple Podcasts, or wherever you get your podcasts from
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.