February 9, 2022 • 19 mins
In this deep dive, Claire shares the top apps for designing her blog and social media presence.
She shares common mistakes she made when creating fashion bomb daily and general advice to anyone starting a blog. Additionally, she shares the value of creating original content that you are interested in. Finally, she shares the importance of SEO.
Claire is the CEO and Founder of Fashion Bomb Daily, a direct-to-consumer fashion company that leverages content and community to power a multicultural shopping experience. Her pioneering work ushered in a new wave of digital journalism and e-commerce that fed and fueled an under-served community of African-American and Latino style lovers wanting to know more about brand from the culture.
Host IG: @itstanyatime
Guest IG: @clairesulmers
Business IG : @fashionbombdaily
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back Money Movers to the Money Moves Podcast powered
by Greenwood. We are joined once again with the founder
of fashion Bomb Daily, Claire Summers. As promised, she's here
to take you us on a deep dive onto how
you can start profiting from your own blog. But just
a reminder, today's deep dive was brought to you by MasterCard,
bridging the wealth Gap together with Greenwood. Claire, welcome back, Hello,
(00:31):
thank you for having me. Okay, so, fashion Bomb Daily
it's everybody's go to site for fashion bombs, fashion greatness
and basically where I source so many great new, aspiring,
up and coming designers. But what we would really like
to know from you today is how you did it.
How you started this blog from the bottom all the
way to the top. How did it start? Like, tell
(00:53):
us what software you use and really how you built
it out in those very early days. Wow, in the
very early days, I use blog Spot and UM, I
remember reading Blogging for Dummies and Blogging for Dummies the
Yellow Book it was. It was a book, yeah, like
it was front of the Four Dummies series and I
probably still have that book upstairs. UM and I figured
(01:16):
out very elementary h HTML and then I went from
blog Spot to word Press and now we're still we're
actually still on work WordPress. We had to find like
new servers. We currently use Amazon Web Web Service can
you know, handle all the traffic. But it's really been
one of those things where we've kind of had to
(01:38):
continue to move up and evolved as traffic increases. More
and more people discovered the brand, and you know, I
tell people now, there's technology is just innovated in so
many ways to be able to help people scale and
grow businesses from the grassroots up. So there's so many
websites out that provide easy templates to like upload your blog,
whether it's Medium, you know, Wick square Space where you
(01:59):
can really create easy, easy blogs, you know, and you
built it like you built your own back in the day.
And I just feel like technology has really helped bridge
those gaps. I know. I mean honestly, if if Tumbler
were around when I first started, or even if Instagram
were around when I first started, I probably would have
never had a blog because Instagram honestly makes it so easy.
(02:22):
You just write a quick lit caption and you upload
the photos and you're done. Um, But we still maintain
our web presence for SEO purposes for Google. If people
are searching for for your outfit on it's really hard
to search on Instagram because it's so kind of it's
very very saturated over Instagram. We still for our most
(02:44):
liked posts, we post them over on our website because
you know people will be on Google searching for them.
So now that people have their blog up and running,
their creating content, can you tell us UM some of
your favorite technology and software apps that you use to
help build your sites or websites, Like, what do you
use every day? What I use every day for Instagram?
(03:07):
I would say the watermark app, playout Canva I used
for stories. Um I use Unum sometimes for to actually
do the layout. Pick play Posts is another great one
that we use, and we have a side to side
of a video and a photo. Uh else based to
(03:32):
what's really interesting to the watermark app because you know
the average person doesn't use that. But tell me why
that's important for you as you build your blog and brand?
Branding is everything. Brand Having that fashion bond daily watermark
on a photo is super important to me. We stopped
using it on every single photo because we have dealt
(03:54):
with issues of copyright in the past, and you could
have a photographer like that's at your picture. I do
a lot of markets. So okay, if we license the photo,
then we water market. If it's a collage that we create,
then we water market um any of our reels we like.
I like to watermark photos so people just know the
source and they know where to come to if they
(04:15):
if they're not familiar with the brand, then they'll come
back to the fashion blob. Okay, So I'm going to
touch on this because I think this is like an
important subject because I also know a little bit of
the backstory of there's this issue of licensing professional photographers.
Can you talk a little bit about how that's impacted
your business and what that means to people. Yeah, so,
(04:35):
specifically for a blog or an Instagram or tumbler, let's say,
not every piece of content that you might want to
share is um can be shared without having proper clearance,
without asking for permission, And it was kind of a
gray area for a really long time. Right If you
(04:57):
had a blog and you saw a picture in a
mag magazine and you wanted to post it, then you'd
be like, oh, this is beautiful, and you posted and
people can comment on it. But eventually, once some photographers
became aware that you're making money basically by leveraging their content,
then they started to ask for money or they all
(05:18):
asked you to have it taken down. And so it's
still a very kind of touchy area. But I would say,
you know, if it's a paparazzi photo, you probably can't
use it unless it's supposed to Beyonce's page. And I
keep using Beyonce because she's such a huge start everybody.
Let's Beyonce. Generally speaking, you can use most of the photos,
but there are some where you should just try to
(05:40):
find the photographer ask them if you can use it.
Just try to do your due diligence as much as possible,
because something that we did deal with in eighteen was
we were using paparazzi photos from this one agency over
and over and over again, not knowing that we were
supposed to license them properly, and they were able to
take our Instagram page down and people losing their Instagram pages.
(06:03):
It's happening a lot more now than it used to,
but at the time it was absolutely devastating, and our
Instagram page it was at one point four million followers
at the time. It was down for eight months. Wow.
And it was down for eight months until we're able
to reach a settlement with the with the paparazzi agency.
(06:24):
And now we're on the tail end of that, we're
almost paid off from them. It was like a crazy
but anyway, it was one of those really expensive lessons,
and I try to tell as many people as possible,
like there are some photos that you cannot use unless
you pay for them. If you see a picture of
I'll Beyonce and then it's it's you know, it's a
little blurry behind some some bushes or something, it's obviously
(06:47):
a paparazzi photo. And some Beyonce fan sites or or
other blogs might use this photo, not not knowing but
that that photo could cost two hundred fifty dollars. They
catch you on the back end using this photo, they
could charge you ten thousand. You say, what can you do?
You have to pay up, And so in order to
avoid that, just try to be as careful as possible
(07:10):
when it comes to sharing um intellectual property. And well
that's a great example, like for Beyonce, for example, the Kardashians,
these are big names, you know, they're very powerful. So
you know, Beyonce just did the collaboration with Tiffany's she
pob on her Instagram. Can you repost that on your
page if they think you're making money from it? Or
(07:31):
is it just like a paparazzi picture? How do people know? Yeah,
it's really kind of arbitrary. I would say if your report,
if you're reporting on news, say if if you're using
the photo to be like Beyonce is a new face
of Tiffany and it's a fashion news story and you
give proper credit. Generally speaking, Tiffany won't come after you
(07:51):
because there are some images that obviously a company puts
out where they want other people to repost it because
they want the publicity. Um. But I think it's one
particular paparazzi agency that has these these photographers out in
the street, run all around, and they're probably the ones
who are the most litigious when it comes to Wow.
(08:15):
I mean, that's a great story to share because I mean,
to have your Instagram hijacked for eight months, where this
is where you make your living and you had all
these followers, that was certainly a hard thing to navigate through.
But you're still here and standing I'm still here. It
was awful, but it was an awesome lesson. I learned
so much about myself, I learned so much about other people.
(08:36):
I learned that you just have to just cross your
teas and dot your eyes when it comes to your business,
and try to be as thorough as possible, don't cut corners,
do your research. Um, but I'm really glad that we're
over that and now we're at two million million. Congratulations. Okay,
so let's talk about numbers in metrics. Um, you're at
(08:56):
two million. How have you used like metric schoogle analytics
to really help grow your business? I think that just
kind of at the basic level, you know, leveraging a
following where you're getting so much engagement and so many
comments that means you can probably charge a little bit
more for advertising and for everything that you're doing. And
(09:20):
so you know, numbers matter. All those little numbers matter.
The blue check matters. I noticed how much it matters
when I didn't have it, And I'm like, I'm the
same person, but people interact with you differently. You can't
get the same opportunities. And so I would say, continue
to create as much original content as you can and
drive those numbers up because the blue check really matters.
(09:43):
It does matters, and it definitely certainly opens doors. And
so yeah, I implore people, but I think the more
authentic contact you create, and it's not necessarily about numbers,
it's about I don't know what, I don't know what
Instagram does to you know, verify those but they it
certainly matters. Okay, least matters as well. I think either
you have high engagement or high numbers, one or the
(10:05):
other both are both is great works as well. Um, okay,
so let's talk a little bit about search engine optimization.
Is that something that's been really integral to building your
blog or not? Definitely? Yeah, I mean how we name
our photos and this is something that I've had to
teach everyone who writes for us. For example, Steve Harvey,
(10:26):
he wore adult chaabana look the other day and and
in the title of the of the article on the website,
we have to put Steve Harvey, denom on denom Canadian
textedo they'll take abanna mentioned all those words, because if
you don't, you don't know if people are going to
be able to find you. And for us, it's about
having that exclusive content. Obviously it's not. It's super exclusive
(10:49):
because Steve Harvey stylists and Steve Harvey posted about it
on Instagram. But I don't know how many fashion websites
are writing about Steve Harvey. Can you know what I
need is people I see you is That's another great
thing that I love about this brand we've created is
that we've been able to uplift and China spotlight on
style stars who would not always get the coverage, who
(11:11):
are amazing style and who have long money. You know
what I'm saying. They can afford everything straight off the
runway or custom, but for some reason they're not getting
picked up in in mainstream publications and so we're able
to really corner that market and capitalize off of it. Okay,
one thing I'll also add on to that is one
thing I also love about your website is not just
(11:33):
like the Steve Harvey's who might have long money to
drip head to toe in dulce. You'll bring in the
average everyday person who just has incredible style that you know,
her outfit might be two hundred dollars and under from
head to from you know, head to toe, and like
I love seeing those posts, so it's like you really
offer the gamut for everybody. Yeah, we we say from
hood tod couture and not saying that the lady with
(11:55):
the two outfit is what what I love about a
really great feature that we have for a long time
that we still have this fashion bombshell of the day,
and it's when readers submit photos and they can be
from all corners of the globe and we profile them
right alongside huge celebrities. That's that's really something that's important
(12:16):
to me. Even when we have events, people kind of
expect me to be stand office or snobby, and I'm
always like, give me a hug, you know, because I'm
so grateful to everybody who reads Fashion Bomb daily. Every
single one of them is part of the reason why
I'm here speaking here with you today. So um, we
(12:38):
always like to to pick up the everyday woman. And man,
I love what you said that. I always wonder what
it is if like people think you get a blue
check and all of a sudden, you're gonna be stand
office or snobby, because I think that's always so funny
when people come up in real life and they're like,
oh my gosh, you said hi and I was like,
of course, like change, I've seen it. I've seen it happen.
(12:58):
People change with success, people change with new titles. Um.
It's actually not to say I'm a rare gym, but
it might be rare for some to just remain the
same and humble. But you know, humbling experiences like having
your Instagram taken away shows you know, just keep keep
it humble and kind. And you know, regardless of your
(13:22):
blue check, regardless of how many fos you are, you
should always remain the same person. Can you tell us
a little bit more like what does fashion Bomb three
point oh look like? Fashion Bomb three point oh includes
a white label. We're going to have more of our
in house products. Also, we're going to completely change the
(13:42):
whole customer end to end experience boxes, have our own
you know, we need customer service. Um. More more events,
launching a podcast. I mean, they're literally so many ways
that we can slice and dice this brand. And exclusive
editorials that's something that we've done in the past that
we put on the back burner during COVID CARDI B
(14:05):
was our first exclusive editorial, which was awesome. But if
we can continue to do those and and drive new
I Vallice to Fashion Bond Daily. That is part of
the three point of strategy. Oh I love that, and
I'm so excited because I salivate when I see all
the pictures in fashion on the website. Alright, Claire, because
this is a really fun interview, and I know you
(14:25):
get all sorts of questions and comments from celebrities, big, small,
and a like, what are some of the funniest instances
of celebrities reaching out saying, Oh, that picture doesn't look good,
take it down, or maybe even put this up. Yes,
I mean, I won't name any names, but we've had
celebrities ask us for their stylust, ask us to take
(14:47):
their picture down and then they resubmit it with when
it was edited, or turn off the comments or you know,
can you use this picture instead? And then we've also
had photographers get mad at us to partake down the
picture and putting up a new one. And it's something
about Fashion Bomb Daily that I will stick to, regardless
of how much the Internet loves kind of the negativity
(15:10):
or the gossip, we are always gonna be positive always.
I always want to maintain good relationships with everybody that
that we post, and so we we we're We're gonna
get along with with everyone. And I think that is
really a key part of our success and longevity is
that we play nice. You know we we we play nice.
(15:32):
And I'm a woman, I understand when somebody takes a
picture of me that's I'm flattering. And if somebody posted
a picture of me there wasn't flattering, I would want
them to do the me the courtesy of taking it
down and posting one that I prefer. So I just
do the whole, treat everyone like you would want to
be treated, and we're cool. I love that. I love that.
Do you want to others as you would have others
(15:53):
doing to you. That's a great strategy, especially for you know,
posting pictures of other people as well. Now when readers
do john, They'll be like, what happened that a photo?
And I'm like, oh, I mean the social media mega
sphere is serious. They have sharp eyes. They noticed everything.
You know, what if everything like one time I pinned
a comment, can I say this story, Yes, give us
(16:17):
the t I pinned a comment under a celebrity that
was disparaging by mistake and their whole like it wasn't
the bee high, but something like it wasn't the Bee
High but something like that, and they attacked me and
I had to be like, I did it. I pinned to,
(16:37):
but by mistake. I'm sorry, but it was like emails
d ms like they came for me, and I'm just like, wow, wow,
I could see that. I could totally see that. I
get it. So any parting words on perhaps the best
way to market your blog once he's got it up
and running, I would say to create original content, to
(16:59):
see what's out there, that what needs are out there
that are not being met, And also, don't create in
a vacuum. Listen to what people want, don't ignore them.
I think the fashion industry and I'm just saying that
in general, they really made a huge misstep by ignoring
all these people who are like I'm a size twelve,
(17:20):
I'm curby, I'm tall, I'm sure, and I want to
be represented in fashion. They really dropped the ball and
not addressing those needs sooner and now you see so
many niche sites that are able to take off and
capitalize from these marginalized communities. So just pay attention to
what people want, supply demand, and then once you have
(17:40):
some marketing dollars you can advertise and do the Google ads,
but first just create a really great product and see
what's missing and adding your own unique voice. I love
that well, Claire, thank you again so much for joining us,
and I just cannot wait to see what's next on
fashion Bomb. So keep pumping out these incredible designers and
keep showing us what's great on the market because I
(18:02):
shop your site quite often. Oh yes, yes you have,
you've you've worn't some size? Thank god you look at Baptists. Okay,
so please tell people where they can reach you, both
on social media on the web, where they can shop
and what's where to find you? Yes, so you can
follow us. We have several Instagram pages, but you can
(18:24):
follow the main ones fashion Bomb Daily, Claire Sommer's fashion
Bomb Daily Shop. You can shop at fashion bomb Daily
shop dot com. Visit us at fashion bomb Daily dot com.
Also check out the Bomb Life dot com and Claire
sommers dock love out of web property. So now we
love it. Listen, there's multiple and as a survivor of
(18:46):
having your Instagram taken hostage, I understand now the complete
need to have more than one. You should diversify. There's
some phrase that said, you have should have ten different
streams streams of revenue if you want to there and
just diversify as much as possible. Um, see how many
ways you can ring this lemon to create the life
that you want. Okay, well, thank you so much, Claire.
(19:09):
It's been a pleasure. Wishing you all the best. Thank
you so much for tuning in Money Moves audience. If
you want more or a recap of this episode, please
go to the bank Greenwood dot com and check out
the Money Moves podcast blog. Money Moves is an I
heart radio podcast powered by Greenwood Executive produced by sun
(19:29):
Wise Media, Inc. For more podcast on I heart Radio,
visit the i heart Radio app, Apple Podcasts, or wherever
you get your podcasts from.
Welcome back Money Movers to the Money Moves Podcast powered
by Greenwood. We are joined once again with the founder
of fashion Bomb Daily, Claire Summers. As promised, she's here
to take you us on a deep dive onto how
you can start profiting from your own blog. But just
a reminder, today's deep dive was brought to you by MasterCard,
bridging the wealth Gap together with Greenwood. Claire, welcome back, Hello,
(00:31):
thank you for having me. Okay, so, fashion Bomb Daily
it's everybody's go to site for fashion bombs, fashion greatness
and basically where I source so many great new, aspiring,
up and coming designers. But what we would really like
to know from you today is how you did it.
How you started this blog from the bottom all the
way to the top. How did it start? Like, tell
(00:53):
us what software you use and really how you built
it out in those very early days. Wow, in the
very early days, I use blog Spot and UM, I
remember reading Blogging for Dummies and Blogging for Dummies the
Yellow Book it was. It was a book, yeah, like
it was front of the Four Dummies series and I
probably still have that book upstairs. UM and I figured
(01:16):
out very elementary h HTML and then I went from
blog Spot to word Press and now we're still we're
actually still on work WordPress. We had to find like
new servers. We currently use Amazon Web Web Service can
you know, handle all the traffic. But it's really been
one of those things where we've kind of had to
(01:38):
continue to move up and evolved as traffic increases. More
and more people discovered the brand, and you know, I
tell people now, there's technology is just innovated in so
many ways to be able to help people scale and
grow businesses from the grassroots up. So there's so many
websites out that provide easy templates to like upload your blog,
whether it's Medium, you know, Wick square Space where you
(01:59):
can really create easy, easy blogs, you know, and you
built it like you built your own back in the day.
And I just feel like technology has really helped bridge
those gaps. I know. I mean honestly, if if Tumbler
were around when I first started, or even if Instagram
were around when I first started, I probably would have
never had a blog because Instagram honestly makes it so easy.
(02:22):
You just write a quick lit caption and you upload
the photos and you're done. Um, But we still maintain
our web presence for SEO purposes for Google. If people
are searching for for your outfit on it's really hard
to search on Instagram because it's so kind of it's
very very saturated over Instagram. We still for our most
(02:44):
liked posts, we post them over on our website because
you know people will be on Google searching for them.
So now that people have their blog up and running,
their creating content, can you tell us UM some of
your favorite technology and software apps that you use to
help build your sites or websites, Like, what do you
use every day? What I use every day for Instagram?
(03:07):
I would say the watermark app, playout Canva I used
for stories. Um I use Unum sometimes for to actually
do the layout. Pick play Posts is another great one
that we use, and we have a side to side
of a video and a photo. Uh else based to
(03:32):
what's really interesting to the watermark app because you know
the average person doesn't use that. But tell me why
that's important for you as you build your blog and brand?
Branding is everything. Brand Having that fashion bond daily watermark
on a photo is super important to me. We stopped
using it on every single photo because we have dealt
(03:54):
with issues of copyright in the past, and you could
have a photographer like that's at your picture. I do
a lot of markets. So okay, if we license the photo,
then we water market. If it's a collage that we create,
then we water market um any of our reels we like.
I like to watermark photos so people just know the
source and they know where to come to if they
(04:15):
if they're not familiar with the brand, then they'll come
back to the fashion blob. Okay, So I'm going to
touch on this because I think this is like an
important subject because I also know a little bit of
the backstory of there's this issue of licensing professional photographers.
Can you talk a little bit about how that's impacted
your business and what that means to people. Yeah, so,
(04:35):
specifically for a blog or an Instagram or tumbler, let's say,
not every piece of content that you might want to
share is um can be shared without having proper clearance,
without asking for permission, And it was kind of a
gray area for a really long time. Right If you
(04:57):
had a blog and you saw a picture in a
mag magazine and you wanted to post it, then you'd
be like, oh, this is beautiful, and you posted and
people can comment on it. But eventually, once some photographers
became aware that you're making money basically by leveraging their content,
then they started to ask for money or they all
(05:18):
asked you to have it taken down. And so it's
still a very kind of touchy area. But I would say,
you know, if it's a paparazzi photo, you probably can't
use it unless it's supposed to Beyonce's page. And I
keep using Beyonce because she's such a huge start everybody.
Let's Beyonce. Generally speaking, you can use most of the photos,
but there are some where you should just try to
(05:40):
find the photographer ask them if you can use it.
Just try to do your due diligence as much as possible,
because something that we did deal with in eighteen was
we were using paparazzi photos from this one agency over
and over and over again, not knowing that we were
supposed to license them properly, and they were able to
take our Instagram page down and people losing their Instagram pages.
(06:03):
It's happening a lot more now than it used to,
but at the time it was absolutely devastating, and our
Instagram page it was at one point four million followers
at the time. It was down for eight months. Wow.
And it was down for eight months until we're able
to reach a settlement with the with the paparazzi agency.
(06:24):
And now we're on the tail end of that, we're
almost paid off from them. It was like a crazy
but anyway, it was one of those really expensive lessons,
and I try to tell as many people as possible,
like there are some photos that you cannot use unless
you pay for them. If you see a picture of
I'll Beyonce and then it's it's you know, it's a
little blurry behind some some bushes or something, it's obviously
(06:47):
a paparazzi photo. And some Beyonce fan sites or or
other blogs might use this photo, not not knowing but
that that photo could cost two hundred fifty dollars. They
catch you on the back end using this photo, they
could charge you ten thousand. You say, what can you do?
You have to pay up, And so in order to
avoid that, just try to be as careful as possible
(07:10):
when it comes to sharing um intellectual property. And well
that's a great example, like for Beyonce, for example, the Kardashians,
these are big names, you know, they're very powerful. So
you know, Beyonce just did the collaboration with Tiffany's she
pob on her Instagram. Can you repost that on your
page if they think you're making money from it? Or
(07:31):
is it just like a paparazzi picture? How do people know? Yeah,
it's really kind of arbitrary. I would say if your report,
if you're reporting on news, say if if you're using
the photo to be like Beyonce is a new face
of Tiffany and it's a fashion news story and you
give proper credit. Generally speaking, Tiffany won't come after you
(07:51):
because there are some images that obviously a company puts
out where they want other people to repost it because
they want the publicity. Um. But I think it's one
particular paparazzi agency that has these these photographers out in
the street, run all around, and they're probably the ones
who are the most litigious when it comes to Wow.
(08:15):
I mean, that's a great story to share because I mean,
to have your Instagram hijacked for eight months, where this
is where you make your living and you had all
these followers, that was certainly a hard thing to navigate through.
But you're still here and standing I'm still here. It
was awful, but it was an awesome lesson. I learned
so much about myself, I learned so much about other people.
(08:36):
I learned that you just have to just cross your
teas and dot your eyes when it comes to your business,
and try to be as thorough as possible, don't cut corners,
do your research. Um, but I'm really glad that we're
over that and now we're at two million million. Congratulations. Okay,
so let's talk about numbers in metrics. Um, you're at
(08:56):
two million. How have you used like metric schoogle analytics
to really help grow your business? I think that just
kind of at the basic level, you know, leveraging a
following where you're getting so much engagement and so many
comments that means you can probably charge a little bit
more for advertising and for everything that you're doing. And
(09:20):
so you know, numbers matter. All those little numbers matter.
The blue check matters. I noticed how much it matters
when I didn't have it, And I'm like, I'm the
same person, but people interact with you differently. You can't
get the same opportunities. And so I would say, continue
to create as much original content as you can and
drive those numbers up because the blue check really matters.
(09:43):
It does matters, and it definitely certainly opens doors. And
so yeah, I implore people, but I think the more
authentic contact you create, and it's not necessarily about numbers,
it's about I don't know what, I don't know what
Instagram does to you know, verify those but they it
certainly matters. Okay, least matters as well. I think either
you have high engagement or high numbers, one or the
(10:05):
other both are both is great works as well. Um, okay,
so let's talk a little bit about search engine optimization.
Is that something that's been really integral to building your
blog or not? Definitely? Yeah, I mean how we name
our photos and this is something that I've had to
teach everyone who writes for us. For example, Steve Harvey,
(10:26):
he wore adult chaabana look the other day and and
in the title of the of the article on the website,
we have to put Steve Harvey, denom on denom Canadian
textedo they'll take abanna mentioned all those words, because if
you don't, you don't know if people are going to
be able to find you. And for us, it's about
having that exclusive content. Obviously it's not. It's super exclusive
(10:49):
because Steve Harvey stylists and Steve Harvey posted about it
on Instagram. But I don't know how many fashion websites
are writing about Steve Harvey. Can you know what I
need is people I see you is That's another great
thing that I love about this brand we've created is
that we've been able to uplift and China spotlight on
style stars who would not always get the coverage, who
(11:11):
are amazing style and who have long money. You know
what I'm saying. They can afford everything straight off the
runway or custom, but for some reason they're not getting
picked up in in mainstream publications and so we're able
to really corner that market and capitalize off of it. Okay,
one thing I'll also add on to that is one
thing I also love about your website is not just
(11:33):
like the Steve Harvey's who might have long money to
drip head to toe in dulce. You'll bring in the
average everyday person who just has incredible style that you know,
her outfit might be two hundred dollars and under from
head to from you know, head to toe, and like
I love seeing those posts, so it's like you really
offer the gamut for everybody. Yeah, we we say from
hood tod couture and not saying that the lady with
(11:55):
the two outfit is what what I love about a
really great feature that we have for a long time
that we still have this fashion bombshell of the day,
and it's when readers submit photos and they can be
from all corners of the globe and we profile them
right alongside huge celebrities. That's that's really something that's important
(12:16):
to me. Even when we have events, people kind of
expect me to be stand office or snobby, and I'm
always like, give me a hug, you know, because I'm
so grateful to everybody who reads Fashion Bomb daily. Every
single one of them is part of the reason why
I'm here speaking here with you today. So um, we
(12:38):
always like to to pick up the everyday woman. And man,
I love what you said that. I always wonder what
it is if like people think you get a blue
check and all of a sudden, you're gonna be stand
office or snobby, because I think that's always so funny
when people come up in real life and they're like,
oh my gosh, you said hi and I was like,
of course, like change, I've seen it. I've seen it happen.
(12:58):
People change with success, people change with new titles. Um.
It's actually not to say I'm a rare gym, but
it might be rare for some to just remain the
same and humble. But you know, humbling experiences like having
your Instagram taken away shows you know, just keep keep
it humble and kind. And you know, regardless of your
(13:22):
blue check, regardless of how many fos you are, you
should always remain the same person. Can you tell us
a little bit more like what does fashion Bomb three
point oh look like? Fashion Bomb three point oh includes
a white label. We're going to have more of our
in house products. Also, we're going to completely change the
(13:42):
whole customer end to end experience boxes, have our own
you know, we need customer service. Um. More more events,
launching a podcast. I mean, they're literally so many ways
that we can slice and dice this brand. And exclusive
editorials that's something that we've done in the past that
we put on the back burner during COVID CARDI B
(14:05):
was our first exclusive editorial, which was awesome. But if
we can continue to do those and and drive new
I Vallice to Fashion Bond Daily. That is part of
the three point of strategy. Oh I love that, and
I'm so excited because I salivate when I see all
the pictures in fashion on the website. Alright, Claire, because
this is a really fun interview, and I know you
(14:25):
get all sorts of questions and comments from celebrities, big, small,
and a like, what are some of the funniest instances
of celebrities reaching out saying, Oh, that picture doesn't look good,
take it down, or maybe even put this up. Yes,
I mean, I won't name any names, but we've had
celebrities ask us for their stylust, ask us to take
(14:47):
their picture down and then they resubmit it with when
it was edited, or turn off the comments or you know,
can you use this picture instead? And then we've also
had photographers get mad at us to partake down the
picture and putting up a new one. And it's something
about Fashion Bomb Daily that I will stick to, regardless
of how much the Internet loves kind of the negativity
(15:10):
or the gossip, we are always gonna be positive always.
I always want to maintain good relationships with everybody that
that we post, and so we we we're We're gonna
get along with with everyone. And I think that is
really a key part of our success and longevity is
that we play nice. You know we we we play nice.
(15:32):
And I'm a woman, I understand when somebody takes a
picture of me that's I'm flattering. And if somebody posted
a picture of me there wasn't flattering, I would want
them to do the me the courtesy of taking it
down and posting one that I prefer. So I just
do the whole, treat everyone like you would want to
be treated, and we're cool. I love that. I love that.
Do you want to others as you would have others
(15:53):
doing to you. That's a great strategy, especially for you know,
posting pictures of other people as well. Now when readers
do john, They'll be like, what happened that a photo?
And I'm like, oh, I mean the social media mega
sphere is serious. They have sharp eyes. They noticed everything.
You know, what if everything like one time I pinned
a comment, can I say this story, Yes, give us
(16:17):
the t I pinned a comment under a celebrity that
was disparaging by mistake and their whole like it wasn't
the bee high, but something like it wasn't the Bee
High but something like that, and they attacked me and
I had to be like, I did it. I pinned to,
(16:37):
but by mistake. I'm sorry, but it was like emails
d ms like they came for me, and I'm just like, wow, wow,
I could see that. I could totally see that. I
get it. So any parting words on perhaps the best
way to market your blog once he's got it up
and running, I would say to create original content, to
(16:59):
see what's out there, that what needs are out there
that are not being met, And also, don't create in
a vacuum. Listen to what people want, don't ignore them.
I think the fashion industry and I'm just saying that
in general, they really made a huge misstep by ignoring
all these people who are like I'm a size twelve,
(17:20):
I'm curby, I'm tall, I'm sure, and I want to
be represented in fashion. They really dropped the ball and
not addressing those needs sooner and now you see so
many niche sites that are able to take off and
capitalize from these marginalized communities. So just pay attention to
what people want, supply demand, and then once you have
(17:40):
some marketing dollars you can advertise and do the Google ads,
but first just create a really great product and see
what's missing and adding your own unique voice. I love
that well, Claire, thank you again so much for joining us,
and I just cannot wait to see what's next on
fashion Bomb. So keep pumping out these incredible designers and
keep showing us what's great on the market because I
(18:02):
shop your site quite often. Oh yes, yes you have,
you've you've worn't some size? Thank god you look at Baptists. Okay,
so please tell people where they can reach you, both
on social media on the web, where they can shop
and what's where to find you? Yes, so you can
follow us. We have several Instagram pages, but you can
(18:24):
follow the main ones fashion Bomb Daily, Claire Sommer's fashion
Bomb Daily Shop. You can shop at fashion bomb Daily
shop dot com. Visit us at fashion bomb Daily dot com.
Also check out the Bomb Life dot com and Claire
sommers dock love out of web property. So now we
love it. Listen, there's multiple and as a survivor of
(18:46):
having your Instagram taken hostage, I understand now the complete
need to have more than one. You should diversify. There's
some phrase that said, you have should have ten different
streams streams of revenue if you want to there and
just diversify as much as possible. Um, see how many
ways you can ring this lemon to create the life
that you want. Okay, well, thank you so much, Claire.
(19:09):
It's been a pleasure. Wishing you all the best. Thank
you so much for tuning in Money Moves audience. If
you want more or a recap of this episode, please
go to the bank Greenwood dot com and check out
the Money Moves podcast blog. Money Moves is an I
heart radio podcast powered by Greenwood Executive produced by sun
(19:29):
Wise Media, Inc. For more podcast on I heart Radio,
visit the i heart Radio app, Apple Podcasts, or wherever
you get your podcasts from.
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