Episode Transcript
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Speaker 1 (00:00):
Hey, money movers, Welcome back to Money Moves, the daily
podcast determined to give you the keys to the kingdom
of financial stability, wealth and abundance. Hey everybody, and welcome
back to the Money Moves Pod. Class. Glad you're here
(00:21):
with us because we're going to figure out how we
can use cryptocurrency in strengthening our personal ventures into entrepreneurship.
And you know, it's always helpful to have someone who
can help you navigate unknown waters that has done it before.
To do that, we're going to bring back our expert
to help us deep dive into cryptocurrency and entrepreneurship and
all things business. Now, this deep dive has bought to
(00:42):
you by our partners at MasterCard, bridging the wealth gap
together with Greenwood. Now let's bring back our expert, Farah Allen.
Farah has had over seventeen years in media technology leadership.
Hi Farah, how are you good? How are you going?
I'm awesome, I'm awesome. I'm excited to help this audience
make their money moves and pick your brain. So my
(01:04):
first question for you is what are the ways in
which cryptocurrency is being used in business today? Yes? Great question. Um,
I'm part of the creative community, inter commedia entertainment, and
it's just blown up. Within the last twelve months we
have called NTF and people are now starting to really
(01:27):
embrace selling their content um uh using cryptocurrency exchanges, which
means UM that a musician now can not can monetize
their their content UM in different ways, cut out the middleman,
cut out record labels. It's really groundbreaking. Okay, now that
(01:50):
hits home. I'm based here in Atlanta, and you know,
the music culture and music industry is so big, and
that's always been a big concern of these creatives and artists.
How can they actually be instrumental in controlling the monetization
of their beats, their music, et cetera. So you're saying
they're now using the blockchain to monetize and sort of
(02:12):
embed this UM distributed ledger into their music so they
own and contract the revenue. That's incredible. Yes, it's totally awesome.
Not only musicians, but artists, this graphic artists. UM anything
to be monetized on the blockchain. Its currency, Your art
is currency UM. Your ownership is still yours and you're
(02:35):
sharing the monetization of that ownership, and it's not really
an awesome way to make additional money. I've been really
interested in this as well because, you know, as we
see so many people who were influencers who are doing
all this work to either do online courses or make art,
like you say, it's been really interesting to see how
they can actually be the owners of these products that
(02:58):
they're creating. So once us expands into the art world,
you know, I foresee it going into everything from luxury
goods to you know, your courses, so even like you know,
your talent and your skills that can be embedded in
this video can now be shared as an asset and
you own it. Like ownership I think is really the
key to building financial wealth in our communities too. I
(03:22):
totally agree with that. You know, I start out in
blockchain one. It wasn't popular, it wasn't being wealth funded.
You know, the creative of how do we create solutions
for for people all stems down to how do we
get give people additional ways to to live, to earn
a linking um, to not go through some of the
(03:44):
things that UM an industry UM may put you through,
or if you just aren't a bright fit, you can
make yourself and find an audience that wants to really
um invest in in what you make, which is so wonderfulful.
So question for you. You You said you got interested in
blockchain from a very early stage, and I think many
(04:05):
people think, oh my gosh, is it too late for me? So,
as you know, a black woman, tell me what the
first what really got you interested in blockchain and how
you initially took the first steps to either invest in
it or get involved in utilizing the technology. Yeah, so
initially I was watchchain was solving um a solution UM
(04:28):
for technology was solving solution for me. UM. We were
trying to figure out how to get creators to document
their ownership to doctor who they've actually worked with during
the process of creating that I p intellectual property. And
(04:48):
the only way that I knew from all my research
to do that was kind of like to trigger them.
You know, they they love collaborating, they love sharing you know,
audio files and writing music, and you know, the market
was lacking solutions that encompasses all the people or the
players that were in the commin that process. So what
(05:11):
we did was developed a very unique creative collaboration tool
that brought in all the players, not just the songwriter,
but the producer, the even the manager can hang out
in there and made um so that they can collaborate
share files while a distributed ledger was tracking who was
actually contributing to things, taking away things, when people took
(05:33):
away things, or if people left, then their content left far.
That's incredibly fascinating. Can you tell me a little bit more.
You mentioned using a distributed ledger to track all these
interactions between the artists, the producers, um, the sound engineers.
What exactly is a distributed ledger and how was it
helpful in the music industry? Yeah, so distributed ledger um,
(05:58):
in our context, we are tracking the activity as it's happening,
and we're identifying who who actually made that activity when
they made that activity. So with then the blockchain um
that that information is solid. It's true. It's the corn
of origin which makes it reliable more so than anything else.
(06:23):
I love me and this this is oh sorry, go ahead,
more so than anything else. And I think this is
the key that's inherent to everyone understanding why blockchain technology
is so special. It's irrefutable. You've got, you know, these
records that are replicated and verified by hundreds of thousands
of people that can now make it true with certainty.
(06:48):
Can you tell me a little bit more. My next
question is can blockchain technology be used in other use cases?
So we talked a little bit about music. We've obviously
many people know about cryptocurrency. Do you have any fun
other anecdotal instances of where we're seeing blockchain technology be
used now? Yes, UM, I see blockchain technology being used
(07:08):
in the film industry as well. UM. There's a number
of companies that are you know, cutting out the middleman,
you know, selling their their scripts UM, getting multiple different
investors involved UM within the blockchain, and and that ownership
workflow is there for them. UM. I see it in
the art world. We talked about art all over media
(07:31):
and entertainment. Uh. This this concept is really UM being
highlighted real estate. Oh my god, joint ownership of real
estate UM property. That's really fun because that's UM can
be quite a complex process and who wouldn't want people
to join in and buy that that property with UM.
(07:52):
The the process and workflow and signage that blockchain provides you. Oh,
I love that. I also just read some really interesting
articles on some of the top fashion houses, such as
like Louis Baton, who was starting to use and some
of the high end watches who were starting to use
blockchain to authenticate the providence of watches and you know,
incredibly high end luxury goods. So I I just find
(08:15):
it so fascinating as we start to see more and
more use cases rollout. But um fair So I mentioned
earlier to our audience that the Dallas Mavericks franchise is
accepting three different types of cryptocurrency. What are some of
the benefits on the opposite side for businesses, especially one
of that size for accepting and using cryptocurrencies in its transactions.
(08:39):
One they are able to go with the times. I mean,
right now you're seeing more and more a t M machine.
Watchain a t M machines popping up. Um just like,
uh I remember you know, I'm that I'm kind of
you know when that I'm like your sister. Come on,
remember when a t M started. Enough, I remember the
(09:02):
cash register all of a sudden changing into this digital
UM thing that takes your credit card. It's the thing.
If you fall behind the times, then you're going to
be the last one to UM evolve. And of course
she made the lost customers. So this is really about
evolving um your organization into what's happening now and what
(09:26):
the future holds, and getting your resources together so that
they understand how to build for the next um and
that can't be last minute things. So that's one reason,
but too who there's so much money that that's in blockchain.
People have wallets, they have money in there, they're not
(09:47):
taking it out, So you are able to allow people
to spend the money they have in their wallets in
that bank. They're not taking it out, and not a
lot of options there when it comes to purchasing within
that wallet right now, and I'm able to make more money.
So it's all about the revenue at the end of
(10:07):
the day, and providing these options to your your consumers
is a very good money making move, and I think
you hit it right on the nose when you said
it's all about the revenue at the end of the day.
So we have to pay attention to what these larger
corporations are doing because they have, you know, tens upon
tons of people who are incredibly smart predicting these trends
(10:29):
and understanding where to go. So this is why I
feel like these conversations are so important to have within
our community so that we are not left behind and
we are forerunners in the blockchain and cryptocurrency technology and revolution.
So I'm so glad to have you on today, you know,
especially saying like I love talking to some of the
early adopters. So fair. I know that you were building
(10:51):
the company here in Atlanta and you were part of
an early stage accelerator program that was sponsored by Comcast
called the Farm for Diverse Founders. Um, can you talk
about what inspired you to really start building your company
and why it was important to join accelerator programs for that,
because I feel like there are so many opportunities for
(11:12):
early stage entrepreneurs to get involved with blockchain and cryptocurrencies
and you are a perfect example of this. Yeah. So
what really inspired me to join in is the lack
of knowledge as to how this really gets done. It's
not just blockchain, but how do you take your your creativity,
(11:33):
your mind, your ideas and turn them into a multimillion
dollars maybe billion dollar say that again, sister, Yes, yeah,
so that I you know, at the time, I felt
like that information was hidden. Uh. You can research all
you want, but there was there was very little for
me to grab onto to get help so UM. I
(11:55):
had an idea, I executed it. I actually beforehand joined
another program called Digital and Divided. They be the ground ranking.
You know, this is what it is, this is what
a startup is. UM Education they connected me and by
time I was finished, I was ready for a comcast.
I was ready for a program to accelerate me and
(12:17):
help me scale. So UM. You know it's as the
African American woman, of course, it's hard. So that hardness
you have to actually be ten times better. Absolutely we
know how that goes. And UM. You know, throughout the
journey was really good. Compast, UM, Boomtown, they really support
(12:40):
supported me, They still support me. They're my customers. UM
currently UM a part of UM other things that they
have going on. So it was really good experience. I mean,
I just love sharing stories like this because you know,
you go back to your like you had this idea,
you saw something and a need that need to be
fulfilled in an industry three and you're like, I don't
(13:00):
have all the answers, but you did the research, you
found the tools to educate yourself to build this company,
and here you are. Congratulations sister. You know, I just
love to share stories of this because oftentimes, like we
don't have all the tools, but if you do the work,
you can acquire them, and you just keep making steps
every day to build the company. And yeah, you know,
(13:21):
sometimes it your baby and your your business doesn't actually
end up what you originally thought it was. But that's
what pivoting and iteration and learning and learning how to
run a business is. So congrats to you, thank you,
thank you. I appreciate that. Yeah, on that question again,
so what do you believe keeps more people from utilizing
this resource of blockchain? You know? You mentioned your like
(13:43):
I wasn't exactly sure it was so early stage in
the beginnings of using blockchain, Um, can you give us
you know, And this could be like a high level
philosophical answer, like what do you think keeps people from
starting their entrepreneurial journey, especially in under standing the importance
of blockchain funding? Um, I think our people are at
(14:05):
the end of innovation when because we lack the funding.
So in the beginning, I was in the beginning of
it and I could not get funding. Um. Not because
I had a bad idea, It's because I wasn't the
figurehead of something new and innovative. Yea, and I will
have to keep from crying. But that's what happens, um
(14:26):
when things are new and fresh, um outside of the
media entertainment industry, heavy technology, those kind of things kind
of trickled down to us for eating the way. So
fortunately that did happen to me to where a great
idea executed the heck out of it until I couldn't
execute enough, and then the lack of funding kind of
(14:48):
um preventing me from from moving all the way to
where it is right now, which you know it's huge, no,
you know, Unfortunately, now is the time, um we have
things that are are new. Of course there are segments
that come out of new innovative ideas and going to
(15:09):
subsegments that are now because everyone knows it or multi
billion industries on itself. So entrepreneurs, you know, are people
who are thinking about coming in. Is it's a good time.
People know what this is standing, the organizations are accepting
of it. They actually want to be a part of it.
They're looking at everybody now, not just you know who
(15:33):
who naturally looks the part, and you're able to go
on it. Yeah, and you're able to really come in
and um figure out some solutions for it. So it's
it's not scary, it is something that's doable. It's literally
blockchain can solve anything. Um. It's to you to kind
(15:54):
of think of what a problem that's there for you
to actually be wanted to solve. And I love that
you say that because honestly, I feel like one of
the biggest hurdles to entrepreneurship is getting over your own
fear of failure. And this is a conversation that you know,
I love to have all the time because fundraising is hard.
Fundraising is especially hard for you know, African American and
(16:17):
people in the black community. We know that less than
two percent of the three trillion dollars that goes out
in venture capital comes to black founders. But I do
believe this past year has seen a change in that
and we're starting to have more and more of these
conversations where funding is becoming more available. Um. But you
also said something that I think was really important, Like
(16:38):
when you started fundraising, blockchain was in the its infancy,
and now you know, everybody is climbing on the blockchain
train and they are dying for companies that are made
and created on the blockchain. So Farah has given you
the word today if you have not gotten that kick
in the butt to get out there, start your pursue
your entrepreneurial dreams, go after und raising and just keep
(17:01):
knocking on all those doors so that you can create
your dreams and build something from nothing. Um, you have
left us with a word, my friend. Thank you anytime
you have So that's all the time we have right now.
But make sure you post questions in the comments on
Apple podcast or hit us up on i G. We
love to hear from you. Welcome Greenwood community. We want
(17:22):
to hear all your two cents all the time. Thank
you so much for tuning in Money Moves audience. If
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