May 26, 2022 • 20 mins
Latoya Rose talks about what is actively in the historic district of Greenwood. She shares the importance of rebuilding the spirit of black wall street and healing from the trauma of The Tulsa race massacre. Additionally, she shares the significance of cultivating and maintaining business relationships within your community.
Guest IG: @speaklatoyarose
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Episode Transcript
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Speaker 1 (00:00):
Hey, Money Movers, Welcome back to Money Moves, the Daily Podcast,
determined to give you the keys to the Kingdom of
financial stability, wealth and abundance. About fix nothing? What the LLC?
(00:33):
So here's the point. At seven, we are so happy
to do. What send that that kid to school? We
tell them for about five to seven years. When you
turn sixteen, you're about to go and do what. Get
a job just overbroke to make another family's last name
more valuable. They get contracts that may get paid a
(00:56):
thousand dollars for every hour that you put in, but
you're getting paid it maybe ten That ain't even ten
percent of the thousands. So just once you start understanding money,
and you start understanding systems and systematic racism, and you
start trying to figure out, how do I put black
and white in order so that my kid can be empowered?
(01:19):
How do you do it? You start an LLC, You
go to your Secretary of State, you figure out how
to start the business. You get a business bank account,
You separate yourself. That's the biggest thing. You don't just
be a sole proprietor out here trying to make something work.
You actually form a business with the idea that it's
going to be successful. But you don't just stop at
(01:42):
the one business starting it. You get seven to eight
streams of income every idea that you have that should
be a business structure. If you like to write poetry,
that's her business. If you like to do line service
or you're just good at it, that's a business. So
just getting people with understanding that you can pay your
(02:02):
child and it's a tax deduction for you, but it's
also a way to teach them financial literacy at a
very early age and get them bankable. So here's how
it works. You have a home based business, whether it's
you're selling avon, your self employed. You do taxes from home, right,
because that's how I started. And then your child is seven,
their ten, they're fifteen. Mom, I got a field trip. Mom,
(02:27):
I need new teeth. I'm not new teeth. Lord, I
need Jesus. How some babies don't need stop drinking pop. No,
but you know your your kid needs things, right, and
so they come to you to get all these things.
So what do you have to do at that point?
You're writing a check or you're giving them cash. But
then you have this home based business, you have activities
(02:47):
that they can do. You may not like doing social media,
but your child is great at social media, they're great
at TikTok, they're great at administrative work, things of that nature.
Then you hire them. In the home based business, you
have up to twelve thousand dollars that's the current number, right,
that you can pay them. That doesn't trigger payroll tax. Right.
(03:08):
So now that's a twelve thou dollar business expense that
I don't have to pay taxes on in my business.
But I'm able to pay my child. Then what do
I do? I write them a check. I don't just
give them cash. I write them a meaningful, living, livable wage.
They take that check, they cash that check in their
(03:29):
bank account. Kids can get bank accounts. Then I teach
them how to budget and plan that money. So now, yeah,
you may need to get your you gotta pay your braces,
We gotta go get your school clothes. You want to
take a field trip, you wanna have phone with your friends.
Won't how much money you have in your bank? Babe.
We have to start teaching our kids early what it
looks like to be financially literate, what it looks like
(03:51):
to budget, what it looks like to plan, because if not,
they're gonna always be in your pocket, and you're gonna
be trying to push them to go work for somebody
else's last name. Why not work for your last name
their last name. I keep trying to get to your
family business, but you keep saying me any things too.
But now let's go and save way into that. When
(04:12):
I was in high school, I would call my dad.
My dad has a bail bonds business. He's been in
bail bonds in since the seventies. He's been on Greenwood
since two thousand and five. Right, So I need money.
I want to go to prom I get to college.
I need money for books, or I just need money
because I want to have money in my pocket gets
to My dad always had me do something to get
the money, whether it was on in his shirts, because
(04:33):
he was also working at the post office or coming
into the office and doing paperwork, helping him just make
do the tedious work that frees up his time but
also allows for me to to start establishing a work
ethic to earn my money. So now I learned how
to earn my keep. I learned that nobody owes me nothing.
I learned that I'm able to buy things based off
(04:55):
of what I bring in. If I want to eat,
I got to work, you see. So with that concept,
I experienced that through my family because my family our entrepreneurs.
So once you become an entrepreneur and you start learning
and developing your business, and then you start putting two
and two together, you start doing your trauma work right
(05:17):
and start healing from that. Now, when when certain moments
when I think, man, I asked that for a hundred
dollars and he didn't give me the money, I'm not
mad no more because I'm like, well, but you didn't
do no work to get it. You didn't. You didn't.
After wow, it got to a point that my dad
taught me. So I remember calling him one day. I
used to call him. He taught me to call him
(05:37):
and say, Dad, here's what I need. What do you
have that I can do so I can get this money. Then,
as you get older and you start seeing your friends
and they're not you know, their family is not as
organized like that, and you're like, their family, just give
them stuff. Why my family don't just give me stuff?
Dad can get a hundred dollars. Well, no, Daddy, don't
(05:59):
love me? Right then, when you start doing the work
and you can remember now a way, Toya, he told
you how to interact with him when the come expressions,
specifically the money, call him and ask on what you
can do. Something that's easiest. Come wash the dishes, something
that's easiest. I got five work shirts. Can you earn that?
And you can get the hundred dollars? Come on now.
But he was instilling something in me. Yeah, let me
(06:20):
ask you a question. You're talking about we sort of
need to instill that in our families, like Hispanic families,
like we need to do more of that. Do you
feel like white families teach their kids that way? Or
is it because of kind of the way this country
is set up towards us that we have to push it.
We have to push it. You know, I do have
families of all ethnic groups, first and foremost, we serve
(06:44):
all ethnic groups. Um. About of our client base is
not black, is not a minority? Is white? Okay? Um?
And they eat it up because these are things, these
are conversations that they once had, right and maybe they
didn't really get the hand holding because you know, trust
fund babies or babies that come from a civil hynderance fool.
After a while, you couldn't get cut what they call
(07:06):
cut off from the finances if you don't do something
that the family wants you to do. So then they
meet our firm, they meet me, and I start educating
them and they're like, I know this, and then they
come in and we serve them. I would love for
more of my people to hear the conversation, actually walk
through these doors, not just tell me they're gonna call,
not just ask me from my car, but actually execute.
(07:28):
So that's what we're getting more into. But everybody needs
these concepts because they're white folks. They're doing this, they
know to do it because they're having the conversation. The
issue with minority, especially the black and browns, is that
we know we should be doing these things. But then
when you hear again, when you hear how insurance claims
(07:50):
weren't played about the tuss of race massacre, you're discouraged
to put these things in place because it's like, well,
I don't want to lose money if they're not, like,
what's the point of buying an insurance paying it too
insurance that they're not gonna if they can say something
or pick out a little fine print and not pay me.
So that's another reason why education is important. It's important
for people to not run from it because that is possible.
(08:12):
But either way, what if that's not gonna be your reality.
So we especially as minorities, we just have to trust
that this information is out here, these strategies are out here,
and we actually need to put them in place regardless
because we never know it can work. Because of our
unhealed trauma. We always you know, um, we're always concentrating
(08:33):
on the side of error when we really should be
more concentrated on this is gonna be successful for me.
So you have told us about literally dead there, his
wife there, your cousin there. Can you talk to us
about sort of the importance like why is all your
family right here on this main strip? And and we
sort of talked about the idea of like land ownership
(08:55):
and things like that. Yeah, I mean we're on this strip.
I believe my my particular family, we we do least
space out of this particular strip of North Tulsa. However,
do we truly own our businesses? Right? Because we don't
(09:15):
own our space. And so a lot of what has
been instilled, especially in me and now that I'm so
aware of what my dad used to say. Now he now,
he'll tell you he's been on Greenwood for seventeen years.
The amount of rent that he's had to pay from
day one to where he is now, including his rent increases, right,
his security depots and things of that nature. All of
(09:37):
that money. Even if in the last ten years he
would have taken whatever that money is and actually went
and bought him a building, right he would he could
truly say, I own this building, my my business. So
we're here, we circle it accordingly. It's nice, but ultimately
(09:58):
we do want to truly be one percent black owned business,
including the space in which we serve our our clients,
UM and interact with our community, because I think that's
more important than just rent and paying someone rent, unless
you're paying rent to a black organization or a black
(10:21):
landlord who is making available commercial space so that you
can exchange accordingly. So on on Greenwood current day Greenwood Avenue,
we have a souvenir shop, we have a bail bondsman company.
We have a barber shop, we have a corner store,
we have restaurants, we have UM service providers in the
(10:42):
financial industry. We have real estate professionals, authors, lawyers, a
jewelry store, art gallery, we have a lot, We have
a training school, we have a boxing school, we have
a student old music studio. We have a ballot of
(11:03):
dance studio that teaches ballets, have tumbling. We have all
these great businesses, most minority owned or black owned. I
should say, UM, we have a couple of neighbors who
are not black, but they contribute much to the community.
And what what that looks like as far as diversity
and as far as the industries that we offer here
(11:24):
on Greenwood Avenue in general, all of our businesses over
the last three years have improved UM. We generate about
three point eight million a year UM in revenue and
we've improved. We've improved to get to this number based
(11:44):
off of doing much work as it relates to business development, marketing, mentorship.
But one of the greatest barriers that we all possess
is access to funding so that we can hire and
(12:04):
create jobs in our community to do what eliminate the
generational wealth gap in our community. So each one of
our businesses, some family are most family owned and operated.
We need access to funding. We need to understand how
to UM develop our business plans in a way and
(12:28):
having the confidence to actually go and ask for funding.
We have to understand better how to then utilize the
funding once we get it, so that we understand how
to prioritize certain business expenses within our our our respective
businesses UM. And another strategy point is really trust and
(12:51):
understanding how to expand our businesses UM so that as
we're creating jobs, we can trust that the pool that
we're hiring are going to operate daily in our businesses,
so we can free our time as if they are
the owners. So in general we have diversity here on
(13:14):
the block. We all have needs, but the ultimate need
that we all need is access to funding with no
strings attached, so bad we can grow because we do
not want what happened to happen again. To your point,
as far as I had an unplanned so I had
(13:35):
an unplanned pregnancy right and and having an unplanned pregnancy
back in two thousand and seventeen had just was hadn't
even really moved back. But my unplanned pregnancy is the
reason why I have this space right now. With having
this space and really getting serious about being an entrepreneur,
being here every day on Greenwood, Like, I realized I
(13:56):
had to get myself together and I had to start
really being consistent and practicing the things that I preach. Right.
So with that learning ways that my newborn child could
be a tax right off, right for me, even at
six months one two. Now she's three years old and
(14:17):
we're starting to create more product development around her. It's
not a burden. So a lot of times in our community,
we get pregnant, un playing, unwed most times, and we
have an issue when we try to make the child
the issue. But the child is not an issue. In fact,
the child is a blessing in a way because your
(14:40):
child and actually not be a burden on your finances.
Your child could actually be the way out so that
you can build well. So that's what I do a
lot of in my book. I teach people how to
start their business and how to get everything going so
that they can have well. It's it's important for people
to understand, especially in the black and brown community, on
(15:02):
how to start a business and how to employ their
family to make it as acciduction, specifically their children. So
let's go back to the thing of earlier about what
we can learn from businesses that have recently left or
have I mean from the past, just businesses that have
(15:22):
left Greenwood. Things that we can learn from them UM
just include business management, UM, daily operations, and actually you know,
money management. Those are probably the three biggest things. A
bonus would be UM incorporating technology and and being able
to serve beyond these four walls. So a lot of
(15:43):
what we're doing is really teaching people you can pay
homage to what we call now black Wall Street UM
and build a Black Wall Street in your own hometown,
right in your own living room. And what that looks
like is being able to serve. Because honestly, if you
go back to nineteen by, that's really what it was about.
It was about being available to serve and not worrying
(16:05):
about what anybody else is doing. You could be selling
the same thing that I sell, and I can promote
you but still do what I'm doing, and we both
can still be successful. So that's really what we learn
from our past UM tenants and businesses that have been here.
But most importantly, that's what we learned as we do
(16:26):
our work. So what have you seen as maybe the
most common mistake? You know, you got to be specific
say that, I mean it's just relationship. I think relationship
is very very important, relationship building and cultivating relationship and communicating.
I mean, most recently is that's one of the weaknesses
that I've seen um with a tenant who who is
no longer with us, was just a lack of communication
(16:48):
and lack of kind of a compromise and understanding how
to get what you want without having to leave far men.
A lack of vision, a lack of executing a vision
is probably a big, a big part of it. Um,
just having people who are responsible for this space not
(17:11):
really knowing how to execute the vision of having a
grocery store, daycare. Um, they're doing better, I will give
them that they've they've they've done a lot better with
tapping into the community to figure out what is needed
so that Greenwood can be that location where people come
and they see. So right now we have our corner
store that just opened, which is was so big that
(17:32):
we didn't just have a place that people could come
to Greenwood as their touring to just get you know,
a single serve soda, pope or bag of chives or
just a quick little souvenir here and there. And so
we're we're growing now, So they're learning. The leadership, I
will say, is learning that they have to tap into
what are the needs of the people that are gonna
come to this place and let's let's present that. So
(17:53):
I do I I see more coming to Greenwood Avenue. UM,
as it relates to farmers markets, we do have those,
but just some things that can be more permitted UM
and meeting those needs yeah yeah, definitely mental health. UM.
I just want I just want our people to to
heal and to keep doing the work to heal. As
we're listening to the various stories of trauma and tragedy,
(18:15):
I just want us not to be discouraged. I want
us to use that to move to really drive ourselves forward.
I want us to work together. I want us to
gather our resources. I want us to be better money
managers and really thrive. And I wanted to stop blaming
people for all of these gaps. And I just want
us to just start working together and moving forward. You
(18:35):
can reach me on my website Rose tax Solutions dot com.
Uh LaToya Rose dot com. You can come to Greenwood
Avenue one on seven North Greenwood Avenue. Many of the
merchants are our clients so we want you to come
here patronize. You can drop your taxes off, you can
send them in. We're actually bonded in license in all
fifty states. So we provide virtual services are online taxes,
(18:59):
are mobile ex dess service as well as in office
tax uh services, and we have a tax school that
will be opening in July and training people from all
over the world. So it is virtual. You can learn
a new skill and have some predictable money. And then
also the Black Wall Street Exchange just keeping up with
that at Tulsa b w s E dot Com in Atlanta.
(19:21):
So I would just so Vision Studios, I would do
a lot of trainings like there um with like the
music guys, and then I'd be in bank Kid doing
UM in house. And so like Blue Flame, I did
a couple of Transit. I did a prople of trainings
and Blue Frame and Blue Frame Um. But a lot
of what I do is just kind of making I
(19:43):
know it's complex, but when I do my trainings, I
make it really fun and interacting. So a lot of
what I do is lot of hands on because I
feel like if you I can talk at you, but
if we're working through, because if you're looking at that
book is like a workbook, right, So we're working through
these things while I'm training you on something, and now
you can see your own life you are better able
to leave that particular training and not only in power
(20:04):
but actually transform and working it and doing what you
gotta do. So that's that's my secret thought, Like, that's
ultimately what I love to do. But yeah, I mean,
we can service provide all day long as it relates
to tax prep food, but what I love to do
is training. Thank you so much for tuning in Money
Moves audience. If you want more or a recap of
(20:26):
this episode, please go to the bank Greenwood dot com
and check out the Money Moves podcast blog. Money Moves
is an i heeart radio podcast powered by Greenwood Executive
produced by Sunwise Media, Inc. For more podcast on iHeart Radio,
visit the i Heart Radio app, Apple Podcasts, or wherever
(20:47):
you get your podcasts from
Hey, Money Movers, Welcome back to Money Moves, the Daily Podcast,
determined to give you the keys to the Kingdom of
financial stability, wealth and abundance. About fix nothing? What the LLC?
(00:33):
So here's the point. At seven, we are so happy
to do. What send that that kid to school? We
tell them for about five to seven years. When you
turn sixteen, you're about to go and do what. Get
a job just overbroke to make another family's last name
more valuable. They get contracts that may get paid a
(00:56):
thousand dollars for every hour that you put in, but
you're getting paid it maybe ten That ain't even ten
percent of the thousands. So just once you start understanding money,
and you start understanding systems and systematic racism, and you
start trying to figure out, how do I put black
and white in order so that my kid can be empowered?
(01:19):
How do you do it? You start an LLC, You
go to your Secretary of State, you figure out how
to start the business. You get a business bank account,
You separate yourself. That's the biggest thing. You don't just
be a sole proprietor out here trying to make something work.
You actually form a business with the idea that it's
going to be successful. But you don't just stop at
(01:42):
the one business starting it. You get seven to eight
streams of income every idea that you have that should
be a business structure. If you like to write poetry,
that's her business. If you like to do line service
or you're just good at it, that's a business. So
just getting people with understanding that you can pay your
(02:02):
child and it's a tax deduction for you, but it's
also a way to teach them financial literacy at a
very early age and get them bankable. So here's how
it works. You have a home based business, whether it's
you're selling avon, your self employed. You do taxes from home, right,
because that's how I started. And then your child is seven,
their ten, they're fifteen. Mom, I got a field trip. Mom,
(02:27):
I need new teeth. I'm not new teeth. Lord, I
need Jesus. How some babies don't need stop drinking pop. No,
but you know your your kid needs things, right, and
so they come to you to get all these things.
So what do you have to do at that point?
You're writing a check or you're giving them cash. But
then you have this home based business, you have activities
(02:47):
that they can do. You may not like doing social media,
but your child is great at social media, they're great
at TikTok, they're great at administrative work, things of that nature.
Then you hire them. In the home based business, you
have up to twelve thousand dollars that's the current number, right,
that you can pay them. That doesn't trigger payroll tax. Right.
(03:08):
So now that's a twelve thou dollar business expense that
I don't have to pay taxes on in my business.
But I'm able to pay my child. Then what do
I do? I write them a check. I don't just
give them cash. I write them a meaningful, living, livable wage.
They take that check, they cash that check in their
(03:29):
bank account. Kids can get bank accounts. Then I teach
them how to budget and plan that money. So now, yeah,
you may need to get your you gotta pay your braces,
We gotta go get your school clothes. You want to
take a field trip, you wanna have phone with your friends.
Won't how much money you have in your bank? Babe.
We have to start teaching our kids early what it
looks like to be financially literate, what it looks like
(03:51):
to budget, what it looks like to plan, because if not,
they're gonna always be in your pocket, and you're gonna
be trying to push them to go work for somebody
else's last name. Why not work for your last name
their last name. I keep trying to get to your
family business, but you keep saying me any things too.
But now let's go and save way into that. When
(04:12):
I was in high school, I would call my dad.
My dad has a bail bonds business. He's been in
bail bonds in since the seventies. He's been on Greenwood
since two thousand and five. Right, So I need money.
I want to go to prom I get to college.
I need money for books, or I just need money
because I want to have money in my pocket gets
to My dad always had me do something to get
the money, whether it was on in his shirts, because
(04:33):
he was also working at the post office or coming
into the office and doing paperwork, helping him just make
do the tedious work that frees up his time but
also allows for me to to start establishing a work
ethic to earn my money. So now I learned how
to earn my keep. I learned that nobody owes me nothing.
I learned that I'm able to buy things based off
(04:55):
of what I bring in. If I want to eat,
I got to work, you see. So with that concept,
I experienced that through my family because my family our entrepreneurs.
So once you become an entrepreneur and you start learning
and developing your business, and then you start putting two
and two together, you start doing your trauma work right
(05:17):
and start healing from that. Now, when when certain moments
when I think, man, I asked that for a hundred
dollars and he didn't give me the money, I'm not
mad no more because I'm like, well, but you didn't
do no work to get it. You didn't. You didn't.
After wow, it got to a point that my dad
taught me. So I remember calling him one day. I
used to call him. He taught me to call him
(05:37):
and say, Dad, here's what I need. What do you
have that I can do so I can get this money. Then,
as you get older and you start seeing your friends
and they're not you know, their family is not as
organized like that, and you're like, their family, just give
them stuff. Why my family don't just give me stuff?
Dad can get a hundred dollars. Well, no, Daddy, don't
(05:59):
love me? Right then, when you start doing the work
and you can remember now a way, Toya, he told
you how to interact with him when the come expressions,
specifically the money, call him and ask on what you
can do. Something that's easiest. Come wash the dishes, something
that's easiest. I got five work shirts. Can you earn that?
And you can get the hundred dollars? Come on now.
But he was instilling something in me. Yeah, let me
(06:20):
ask you a question. You're talking about we sort of
need to instill that in our families, like Hispanic families,
like we need to do more of that. Do you
feel like white families teach their kids that way? Or
is it because of kind of the way this country
is set up towards us that we have to push it.
We have to push it. You know, I do have
families of all ethnic groups, first and foremost, we serve
(06:44):
all ethnic groups. Um. About of our client base is
not black, is not a minority? Is white? Okay? Um?
And they eat it up because these are things, these
are conversations that they once had, right and maybe they
didn't really get the hand holding because you know, trust
fund babies or babies that come from a civil hynderance fool.
After a while, you couldn't get cut what they call
(07:06):
cut off from the finances if you don't do something
that the family wants you to do. So then they
meet our firm, they meet me, and I start educating
them and they're like, I know this, and then they
come in and we serve them. I would love for
more of my people to hear the conversation, actually walk
through these doors, not just tell me they're gonna call,
not just ask me from my car, but actually execute.
(07:28):
So that's what we're getting more into. But everybody needs
these concepts because they're white folks. They're doing this, they
know to do it because they're having the conversation. The
issue with minority, especially the black and browns, is that
we know we should be doing these things. But then
when you hear again, when you hear how insurance claims
(07:50):
weren't played about the tuss of race massacre, you're discouraged
to put these things in place because it's like, well,
I don't want to lose money if they're not, like,
what's the point of buying an insurance paying it too
insurance that they're not gonna if they can say something
or pick out a little fine print and not pay me.
So that's another reason why education is important. It's important
for people to not run from it because that is possible.
(08:12):
But either way, what if that's not gonna be your reality.
So we especially as minorities, we just have to trust
that this information is out here, these strategies are out here,
and we actually need to put them in place regardless
because we never know it can work. Because of our
unhealed trauma. We always you know, um, we're always concentrating
(08:33):
on the side of error when we really should be
more concentrated on this is gonna be successful for me.
So you have told us about literally dead there, his
wife there, your cousin there. Can you talk to us
about sort of the importance like why is all your
family right here on this main strip? And and we
sort of talked about the idea of like land ownership
(08:55):
and things like that. Yeah, I mean we're on this strip.
I believe my my particular family, we we do least
space out of this particular strip of North Tulsa. However,
do we truly own our businesses? Right? Because we don't
(09:15):
own our space. And so a lot of what has
been instilled, especially in me and now that I'm so
aware of what my dad used to say. Now he now,
he'll tell you he's been on Greenwood for seventeen years.
The amount of rent that he's had to pay from
day one to where he is now, including his rent increases, right,
his security depots and things of that nature. All of
(09:37):
that money. Even if in the last ten years he
would have taken whatever that money is and actually went
and bought him a building, right he would he could
truly say, I own this building, my my business. So
we're here, we circle it accordingly. It's nice, but ultimately
(09:58):
we do want to truly be one percent black owned business,
including the space in which we serve our our clients,
UM and interact with our community, because I think that's
more important than just rent and paying someone rent, unless
you're paying rent to a black organization or a black
(10:21):
landlord who is making available commercial space so that you
can exchange accordingly. So on on Greenwood current day Greenwood Avenue,
we have a souvenir shop, we have a bail bondsman company.
We have a barber shop, we have a corner store,
we have restaurants, we have UM service providers in the
(10:42):
financial industry. We have real estate professionals, authors, lawyers, a
jewelry store, art gallery, we have a lot, We have
a training school, we have a boxing school, we have
a student old music studio. We have a ballot of
(11:03):
dance studio that teaches ballets, have tumbling. We have all
these great businesses, most minority owned or black owned. I
should say, UM, we have a couple of neighbors who
are not black, but they contribute much to the community.
And what what that looks like as far as diversity
and as far as the industries that we offer here
(11:24):
on Greenwood Avenue in general, all of our businesses over
the last three years have improved UM. We generate about
three point eight million a year UM in revenue and
we've improved. We've improved to get to this number based
(11:44):
off of doing much work as it relates to business development, marketing, mentorship.
But one of the greatest barriers that we all possess
is access to funding so that we can hire and
(12:04):
create jobs in our community to do what eliminate the
generational wealth gap in our community. So each one of
our businesses, some family are most family owned and operated.
We need access to funding. We need to understand how
to UM develop our business plans in a way and
(12:28):
having the confidence to actually go and ask for funding.
We have to understand better how to then utilize the
funding once we get it, so that we understand how
to prioritize certain business expenses within our our our respective
businesses UM. And another strategy point is really trust and
(12:51):
understanding how to expand our businesses UM so that as
we're creating jobs, we can trust that the pool that
we're hiring are going to operate daily in our businesses,
so we can free our time as if they are
the owners. So in general we have diversity here on
(13:14):
the block. We all have needs, but the ultimate need
that we all need is access to funding with no
strings attached, so bad we can grow because we do
not want what happened to happen again. To your point,
as far as I had an unplanned so I had
(13:35):
an unplanned pregnancy right and and having an unplanned pregnancy
back in two thousand and seventeen had just was hadn't
even really moved back. But my unplanned pregnancy is the
reason why I have this space right now. With having
this space and really getting serious about being an entrepreneur,
being here every day on Greenwood, Like, I realized I
(13:56):
had to get myself together and I had to start
really being consistent and practicing the things that I preach. Right.
So with that learning ways that my newborn child could
be a tax right off, right for me, even at
six months one two. Now she's three years old and
(14:17):
we're starting to create more product development around her. It's
not a burden. So a lot of times in our community,
we get pregnant, un playing, unwed most times, and we
have an issue when we try to make the child
the issue. But the child is not an issue. In fact,
the child is a blessing in a way because your
(14:40):
child and actually not be a burden on your finances.
Your child could actually be the way out so that
you can build well. So that's what I do a
lot of in my book. I teach people how to
start their business and how to get everything going so
that they can have well. It's it's important for people
to understand, especially in the black and brown community, on
(15:02):
how to start a business and how to employ their
family to make it as acciduction, specifically their children. So
let's go back to the thing of earlier about what
we can learn from businesses that have recently left or
have I mean from the past, just businesses that have
(15:22):
left Greenwood. Things that we can learn from them UM
just include business management, UM, daily operations, and actually you know,
money management. Those are probably the three biggest things. A
bonus would be UM incorporating technology and and being able
to serve beyond these four walls. So a lot of
(15:43):
what we're doing is really teaching people you can pay
homage to what we call now black Wall Street UM
and build a Black Wall Street in your own hometown,
right in your own living room. And what that looks
like is being able to serve. Because honestly, if you
go back to nineteen by, that's really what it was about.
It was about being available to serve and not worrying
(16:05):
about what anybody else is doing. You could be selling
the same thing that I sell, and I can promote
you but still do what I'm doing, and we both
can still be successful. So that's really what we learn
from our past UM tenants and businesses that have been here.
But most importantly, that's what we learned as we do
(16:26):
our work. So what have you seen as maybe the
most common mistake? You know, you got to be specific
say that, I mean it's just relationship. I think relationship
is very very important, relationship building and cultivating relationship and communicating.
I mean, most recently is that's one of the weaknesses
that I've seen um with a tenant who who is
no longer with us, was just a lack of communication
(16:48):
and lack of kind of a compromise and understanding how
to get what you want without having to leave far men.
A lack of vision, a lack of executing a vision
is probably a big, a big part of it. Um,
just having people who are responsible for this space not
(17:11):
really knowing how to execute the vision of having a
grocery store, daycare. Um, they're doing better, I will give
them that they've they've they've done a lot better with
tapping into the community to figure out what is needed
so that Greenwood can be that location where people come
and they see. So right now we have our corner
store that just opened, which is was so big that
(17:32):
we didn't just have a place that people could come
to Greenwood as their touring to just get you know,
a single serve soda, pope or bag of chives or
just a quick little souvenir here and there. And so
we're we're growing now, So they're learning. The leadership, I
will say, is learning that they have to tap into
what are the needs of the people that are gonna
come to this place and let's let's present that. So
(17:53):
I do I I see more coming to Greenwood Avenue. UM,
as it relates to farmers markets, we do have those,
but just some things that can be more permitted UM
and meeting those needs yeah yeah, definitely mental health. UM.
I just want I just want our people to to
heal and to keep doing the work to heal. As
we're listening to the various stories of trauma and tragedy,
(18:15):
I just want us not to be discouraged. I want
us to use that to move to really drive ourselves forward.
I want us to work together. I want us to
gather our resources. I want us to be better money
managers and really thrive. And I wanted to stop blaming
people for all of these gaps. And I just want
us to just start working together and moving forward. You
(18:35):
can reach me on my website Rose tax Solutions dot com.
Uh LaToya Rose dot com. You can come to Greenwood
Avenue one on seven North Greenwood Avenue. Many of the
merchants are our clients so we want you to come
here patronize. You can drop your taxes off, you can
send them in. We're actually bonded in license in all
fifty states. So we provide virtual services are online taxes,
(18:59):
are mobile ex dess service as well as in office
tax uh services, and we have a tax school that
will be opening in July and training people from all
over the world. So it is virtual. You can learn
a new skill and have some predictable money. And then
also the Black Wall Street Exchange just keeping up with
that at Tulsa b w s E dot Com in Atlanta.
(19:21):
So I would just so Vision Studios, I would do
a lot of trainings like there um with like the
music guys, and then I'd be in bank Kid doing
UM in house. And so like Blue Flame, I did
a couple of Transit. I did a prople of trainings
and Blue Frame and Blue Frame Um. But a lot
of what I do is just kind of making I
(19:43):
know it's complex, but when I do my trainings, I
make it really fun and interacting. So a lot of
what I do is lot of hands on because I
feel like if you I can talk at you, but
if we're working through, because if you're looking at that
book is like a workbook, right, So we're working through
these things while I'm training you on something, and now
you can see your own life you are better able
to leave that particular training and not only in power
(20:04):
but actually transform and working it and doing what you
gotta do. So that's that's my secret thought, Like, that's
ultimately what I love to do. But yeah, I mean,
we can service provide all day long as it relates
to tax prep food, but what I love to do
is training. Thank you so much for tuning in Money
Moves audience. If you want more or a recap of
(20:26):
this episode, please go to the bank Greenwood dot com
and check out the Money Moves podcast blog. Money Moves
is an i heeart radio podcast powered by Greenwood Executive
produced by Sunwise Media, Inc. For more podcast on iHeart Radio,
visit the i Heart Radio app, Apple Podcasts, or wherever
(20:47):
you get your podcasts from
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