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October 16, 2023 15 mins

The Pulso Podcast brings you the untold stories & unheard voices that make up our history, our culture, nuestra gente. In this episode, host Liz Alarcón sets out to explore the historical and societal influences that have led to our sometimes empowering, often pressuring, standards of beauty that Latinas are held to. Click here to listen to Part 2.

 

This episode was produced by Liz Alarcón and Jackie Noack. Audio engineering and mixing by Charlie Garcia. Music by Julian Blackmore. You can find the transcripts to this and other episodes on The Pulso Podcast website.

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Episode Transcript

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Speaker 1 (00:05):
We're back. Welcome to season four of the Pourso Podcastan.

Speaker 2 (00:12):
Benitos, Ifian Benidas Yestamoso.

Speaker 1 (00:15):
We're so excited. We've been hard at work with our
heads down, producing really interesting episodes that will continue to
share the untold stories and unheard voices that make up
our Latino history and our culture. And as we were
thinking about what we wanted to talk about, we kept
coming back to one topic in particular, money in and.

Speaker 2 (00:39):
That topic is the hot topic of beauty standards. Maybe
it's not an avert conversation like, oh, let's talk about
beauty standards, but it's always there. It's always the subtext
in every conversation around family gatherings. How you look, how
you show up, what you're wearing, how you're dressing, are
you gaining weight losing weight? Like, there's a lot of

(01:00):
emphasis in beauty in our Latino community.

Speaker 1 (01:03):
And there's just so much to say, right Manivell. I mean,
when we were starting to brainstorm the episodes for this seasons,
fam this conversation on Latina beauty standards just came up naturally,
and we kept talking and talking and sharing our own experiences,
and so we're like, of course we have to dig
deeper into this topic on the podcast. So what you

(01:23):
are about to hear is a two part series where
we unpack not only the impacts that these beauty standards
have on our Latinia, but really interrogating many well, where
do these beauty standards even come from? We have so
much to cover on this episode, so let's jump right
into it.

Speaker 2 (01:41):
You're listening to the Pulsa podcast, We'll be right back,
and this like a sencija.

Speaker 1 (01:48):
I'd rather be dead than caught not looking my best.
So many of us have grown up listening to our moms,
our grandma's, our theas saying that same phrase. To be
Latina is to have some expectation, either from your family
or from the rest of the world, that beauty matters.
What exactly is beautiful to a Latina? Voluptuous yet thin,

(02:11):
tan skin but no darker than caramel hair is long, Yeah,
definitely long, a mix of pursuing thinness while also appreciating
the Kirby body type, and of being white but never
too white. We weren't just born with this idea of
Latina beauty, though we were socialized to believe it. To

(02:32):
help us unpack how these conflicting standards of beauty came
to be. We invited doctor Mota to the Pulsa podcast.

Speaker 3 (02:40):
My name is Christina mora In, an Associate professor of
sociology and Chican Latino Studies at UC Berkeley.

Speaker 1 (02:48):
So the first question for you, doctor Morta, would it
be how would you even define Latina beauty standards?

Speaker 3 (02:54):
When I think about Latina beauty, I think of there's
always a relationship to others. Beauty is defined in relation
often in the United States to white standards of beauty, especially,
but also Black standards of beauty or non Latino Black
standards of beauty, and other forms of beauty that we
see worldwide. And so I think the Latino style is

(03:16):
always an interplay between all of these four. Right. You know,
on the one hand, you have this historical legacy of
colonialism in the Americas, right that prioritizes European descent. And
at the bottom of the hierarchy we generally have some
mix of indigenous and African ancestry.

Speaker 1 (03:34):
So to reach the Latina beauty standard is essentially a constant,
exhausting negotiation between so many different factors. But at the
end of the day, the winning narrative seems to be
that the closer we are to being white, the better.
All you have to do is turn on la novelas
on Telemundo and Unission and you'll know exactly what I'm
talking about. Straighter hair, lighter skin, lighter eyes. That's mostly

(03:58):
what we see coming out of Mexican Colombia and Venezuela
and Peruvian and other Latin American media that we consume
here in the US. Few of Los Bressonais are indigenous
or black, and the ones who are definitely don't get
the guy or the big job. At the end, they're
relegated to the roles of criminals or the help. Like
doctor mort said, anything not white is at the bottom

(04:22):
of the beauty hierarchy. She goes on to explain that
there's another topic at play here when.

Speaker 3 (04:28):
We're talking about sort of US Latino understandings, is there's
a way in which sort of the ideas of Latin
America filter into the way we live our lives here.
And there's also, at the same time a sense of resistance,
a sense of wanting to define ourselves on our own terms, right,
And so historically you've seen things like a resistance to

(04:49):
sort of speaking English the exact same way, wear in
your hair the exact same way as a quote unquote
white girls wanting to exalt What is a Chicano culture,
Albricoa culture, different forms of sort of subcultural resistance.

Speaker 1 (05:06):
What are some of those esthetic traits that you think
the Hispanic or Latin or Chicano label in the US highlights,
and what are some of those traits that those same
labels of how we see ourselves in the US context
actually erase.

Speaker 3 (05:23):
I think it looks differently depending on where you're looking at.
So if I'm looking at La. In the nineteen eighties,
resistance was bigger. Hair resistance was bigger. Ear rings. Resistance
was a mode of dress with specific nikes and press
shirts and firmly creaspants or things like that. If I

(05:43):
think about it now, La, it's a lot about makeup
that doesn't look like why girl makeup. Often it's a
lot about embracing thicker curves now much more than what
you saw in sort of the nineties, and stuff like that.
And then you've got you know, it varies by groups
and education. Amongst some groups that are more highly educated,

(06:05):
you find a much more embracing of Indigenous ideas right,
Indigenous patterns on clothing, Indigenous forms of naming your children,
going back to learning, you know, indigenous practices and exalting it.
So I think these practices look different, and they're always
in tension with like the way mainstream media wants to
see who Latinos are and the ways it wants to

(06:27):
box us in on how we can be beautiful. As
much as we can say that the creased pants and
the Chris White T shirts of the nineteen eighty cholo
style or lowriter style, that was a true, you know esthetic,
you know, many others saw that as a threat. Many
others saw that as a danger. Many others saw that
as criminalization. And so I think beauty is always in

(06:50):
conversation with this as well.

Speaker 1 (06:57):
Another scholar who spends her time thinking about our identay
is doctor lodin I Gotta Sia. She's an associate professor
of sociology and Latin American and Latino Studies at the
University of Illinois at Chicago.

Speaker 4 (07:10):
Even when we think about beauty standards, it's not only
like in terms of how it's how it's read on
the body, and how we also have agency and how
we express that, but I also think it's also in
these other ways that get mapped out and the way
we speak.

Speaker 5 (07:26):
Like how much we use our hands.

Speaker 4 (07:28):
You know, there is resistance to that, but it doesn't
come easy, right And I do think who sort of
presented as the epitome of Latina beauty right can shift.
But I know that one of those tensions that consistently
seems to come up quite a bit, and then rightfully so,
is especially the way sort of blackness has been written
out or if it's coming in the way it's being

(07:48):
commodified as a way to kind of think about what
beauty looks like. So I think Latinas especially you've also
been kind of negotiating this way of thinking about how
do we express ourselves in a way that feels authentic
to us?

Speaker 5 (08:01):
Right while we're sort of navigating all these messages about
we're supposed to look like and be like.

Speaker 1 (08:05):
And let's not forget that matismo has played a role
in defining Latina beauty standards as well.

Speaker 4 (08:10):
When we think about notions of femininity, when we think
about notions of masculinity, I do think that they are
kind of in some way speaking to one another. And
we know obviously that it's much more now expansive than
this gender binary of femininity masculinity or men and women.
So I do think that on the one hand, right
people say that one way of understanding how women may
be doing femininities in relation to masculinity, and the other

(08:33):
thing is we're also doing our sense of femininities in
relation to other women. When we think about femininities ideas
about that, we're also doing it for each other, for
like our mothers, for our sisters, for our friends, the
other Latinas, or the other women that we're going to
be encountering with.

Speaker 1 (08:52):
That's interesting to explore that concept of dressing for each other.
I definitely feel Latina women develop our beauty standards in
an intergenerational way. Many of us learn about beauty from
our moms at a young age. The love for beauty
is passed down from generation to generation. In fact, according
to Nielsen, sixty six percent of Latinas say that they

(09:13):
were taught at an early age that maintaining their appearance
is important. Our mothers and grandmothers taught so many of
us to take time with our self care and to
adorn ourselves like we matter. It was like their way
of passing on the idea that we're worth it. My grandmother,
for example, didn't wear pants until she was in her fifties,

(09:34):
and every other week she had her personal cosmetologist come
to her house to try the latest new trend in
anti aging techniques on her face. My mom would blow
dry her hair even to go to the beach, and
was never not in heels. I know to many this
may seem indulgent, but it feels like a badge of
honor for so many Latinas to take that much time

(09:54):
and pride and how you look. It's almost as if
our beauty regimen is one of the most powerful things
that we have full control over in a world where
so much is out of our control. As I reflected
on this, I wanted to ask doctor Garcia about how
she would define Latina beauty standards.

Speaker 4 (10:12):
Oh gosh, the first thing that comes to mind to
me is that there is no one size fits all,
So that's one way I would define it immediately.

Speaker 5 (10:21):
For me, it's a very diverse.

Speaker 4 (10:23):
I see it as about what feels right to you,
like in terms of if what you put on on
your body, if what you put on your face, if
the kinds of earrings you work, you would decide you're
going to wear.

Speaker 5 (10:33):
I think if that's coming from a place of authenticity,
and I think it's also about your right to claim
space like your body belongs there and in the way
it is, And it doesn't evolve for me anybody shaming.

Speaker 4 (10:44):
To me, Latina beauty standards means that we're uplifting one
another and honoring and respecting what we choose to do
with our bodies and what we want to present.

Speaker 5 (10:52):
About ourselves as what's beautiful to each of us.

Speaker 1 (10:55):
Totally agree. I love that you gave a nim powering
approach to our own agency and how we define our
own beauty standards, and that it is a mix of
what we've been told by our families, what we're seeing
in mainstream American media, the influence in Latin American beauty
standards with us once we come here in the US,

(11:18):
how we want to present to other women in our
life in the male gaze. It is a complex negotiation
between all of those things that create this idea of
what is beautiful for Latinas and Latinas more broadly.

Speaker 4 (11:32):
I definitely don't want to minimize the fact that we're
living in a society that's still by and large dismisses
latinas the contributions that we bring to the table, and
often it does fixate on our bodies.

Speaker 1 (11:44):
One of my other questions for you was about that
difference between how we view ourselves when it comes to
beauty and sexuality versus how mainstream American society sees us
or how others see us. Can we even define our
own sense of beauty for ourselves?

Speaker 5 (12:03):
Oh gosh, that's a great question. I'd like to think
that there is an option for us to do that.
I do think that it is possible. But when I
say that we have that choice, I always say that
those choices are happening under a particular set of larger
structural constraints.

Speaker 1 (12:19):
So, for example, if I'm interviewing for a job, I
am already thinking about the ways they're going to read me,
from my race, to my gender, to my class. People
will judge you differently because you're Latina. You're never not
on display. That's why this next stat may not surprise you.
According to that same Nielsen report I cited earlier, only
four percent of Latinas say they would leave the house

(12:41):
without any beauty product on versus twenty four percent of
non Latinas I mahininse. So while we conform to expectations
and put on our best face, we're defining our own
sense of beauty too. Doctor Garcia provided some additional insights
on that thought.

Speaker 5 (12:57):
But I do think it's possible to be a to
define that for ourselves. But I think it's hard to
intentionally do that because we have so much coming at
us about what expectations for us, and knowing that we're
already being racialized in so many ways, and that our
sexualities often perceived as hyper sexual, and knowing that there's

(13:19):
all these stereotypes about Latinas. I think all of that
sort of operates in a way that makes it hard
to do.

Speaker 1 (13:25):
It is hard to do, yet as new generations come
into their own there's big potential for change.

Speaker 5 (13:33):
One of the potentials that I see for this happening.

Speaker 4 (13:35):
And I know people are sometimes critical of social media,
and I don't really use a lot of social media,
but that is I believe such an important space, especially
I think for younger generations to create content that for
them is sometimes resisting those messages that they're getting. They're
creating different kinds of stories, stories that need to be told,
and so there is this potential here and this is

(13:57):
such a creative way to do it. There's someone out there,
for instance, who's we're gonna need to hear this very
thing that you're talking about because no one else is
talking about it.

Speaker 1 (14:05):
Caring about beauty is the one stereotype that Latinas are embracing,
and making our own looking beautiful makes many Latinas feel
like they can take on anything, whether it's as a
stay at home mom or a career woman. High beauty
standards can be limiting, but our own definition of beauty
is also empowering, and that's exactly why we wanted to

(14:26):
make this episode. Knowing the origins of how we got
to define your beauty as we do helps us decide
what standards we want to keep and what outdated standards
we want to do away with. In the next episode
of this two part series, we take the conversation beyond
the theory to the practice. Maribed will be exploring the
positive and problematic ways our beauty standards show up for

(14:48):
us in the world today. You can subscribe to the
Burso Pod wherever you get your podcasts, and if you
like what you heard. Please leave us a review on
Apple Podcasts and tell a friend to give us a listen.
Have questions or story ideas to send our way, send
us an email to info at Projectfurso dot org. This

(15:10):
episode was produced by me Lizza Aragon, and Jackie Noak
from the PUSO team. Audio engineering by Charlie Gecia and
Julian Blackmore. Music by Julian Blackmore.
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