September 9, 2025 • 66 mins
In this episode, Glasses Malone and the crew break down the evolution of content creation in the music industry, unpacking how reaction videos, algorithms, and audience engagement are reshaping the way music is consumed. They dive into the economics of entertainment, exploring the balance between authenticity and marketability, and the role analytics now play in driving visibility and monetization. The conversation also examines the future of content—how creators can adapt to new platforms, formats, and community-driven models while staying true to their craft. At its core, the dialogue highlights the necessity of innovation, the power of community, and the ever-changing relationship between music and its audience.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Peace of the planet, Shallow Me to God.
Speaker 2 (00:01):
Here before we get into today's episode, we've got to
celebrate the Black Effect Podcast Network. It's turning five years old, man,
five years of powerful voices, unforgettable moments in the community
that keeps growing. This is the power of the platform.
Now let's get into it.
Speaker 3 (00:16):
WA's up and welcome back to another episode of No
Sealers Podcast with your host Now fuck that with your
loaw glasses Malone Pepe. I officially named the Malleible James Brown.
(00:37):
I was thinking about calling I was thinking about naming
the Malleible Warwick, but I like James Brown. James Brown
dropped that year. James James Brown is not Cole Sweat
is what's the first funk song?
Speaker 4 (00:53):
The first funk song?
Speaker 3 (00:54):
No, No, it's before the It's before a cold sweat.
What's this song where he's talking about the girl? What
is it before King's time? King was a baby. Hold on,
I'm gonna tell you right now because it's gonna piss
me off if I don't figure this out. But uh,
(01:14):
this was the first song when I really went down
that journey and started studying hip hop and I got
to this, I was like, oh, this is where funk
comes from. Out of Sight. Out of Sight came out
in nineteen sixty four. Caledonia came out in nineteen sixty
four from James Brown and out of Sight. And I
(01:35):
was just staring at the car and the paint came
out so good, and it was such a dope color.
And before it was finished, I was I was leaning
towards Warwick, like deon Warwick, right, I'm like, damn, Like
I could see myself playing, you know, walk on by.
Like once I saw it finally finished, I was like, nah,
(01:58):
I'm finna be in this thing playing out of Sight.
I'm fee to be in the state player coach, sweat,
black and proud. That's what it looked like to me.
So I named the sixty nineteen season four malleable James Definitely.
Speaker 1 (02:11):
Many used to call me James Baige, what notot James cream,
James white, James off white.
Speaker 3 (02:22):
White too, that's not you. Back to the point. So
we had the spaces trap the other day and I
was explaining to Flocko, like a lot of people look
at Floco like they don't like his online personality, they
don't like him, But I only think they don't like
(02:46):
him or act because they think they're journalists.
Speaker 4 (02:50):
Hmm.
Speaker 3 (02:51):
I think the average person considers them a journalist. You know.
They they semi cover hip hop the r but they
sometimes start to just cover the things happening with people
themselves in the culture and they get conflated. And I
was talking to Flocco in that spaces and he was
(03:13):
complaining about how Elliott Wilson was talking shit, and I
explained to him why a journalist would be upset because
they've dedicated their lives to keeping journals on this particular subject,
not only that they study this subject. And I'm like,
the thing with you, like Flocko, is you're not a journalist.
You don't keep a journal on what's happening like you.
(03:36):
You you entertain with the things that are happening.
Speaker 4 (03:43):
I feel like they're more reactors like we were just
about the reaction. They just react to what they see.
That's what they're doing.
Speaker 3 (03:49):
That's entertainment though, right what you look for them is
to entertain you by what they're talking about. What they're
talking about for a second. To them, it's a guy
in boxing. His name is Showbiz. He wear these weird
kind of Goofy Hats has this weird music and he
talks about boxing. But I can listen to showbiz talk
(04:10):
and tell you that he really don't study or care
about boxing. Sure, in a time trap where and this
is gonna be important for this conversation. In a time
where entertainment, right, content entertainment is huge, right, there's so
many different platforms. It's like it's our easiest access to
(04:35):
entertainment than ever before. Like it's just in your hand, right,
It's Instagram, it's TikTok, Twitter, it's YouTube, Facebook, I mean,
all kind of ways to be entertained. Lord knows when
we get home. Like I was just cussing out Direct TV,
I don't have basic channels on Direct TV. Basic channels,
(04:59):
like I don't have I have no Hbos, no Cinemax, no,
because I pay for HBO Max me one hundred and
twenty three dollars and I'm calling right for the basic channels.
Speaker 4 (05:11):
Oh, look at the bench of channels and I just
get the streamer services.
Speaker 3 (05:14):
That's crazy, bastick that I probably spend three hundred dollars
on entertainment. I asked one hundred and twenty three dollars
on basic channels like, right, you get Lifetime and something
like that. Used to be fifty dollars. That's for that
now was Showtime. Back in the day, if you spent
(05:36):
one hundred and some dollars, you would have got Showtime, HBO, Cinemax,
Stars Star, all that, the four Stars. I'm talking about
the regular basic premium channel. I don't got a premium channel, trap, right,
one hundred and twenty three dollars for that, right, then
I pay ten dollars for Netflix, ten dollars for Hulu
(05:57):
and Disney, ten dollars for Amazon. That's a part of
my prime. I paid ten dollars for Spotify, ten dollars
for Apple. That's just because I'm a musician and that's
my life. So that I'm just counting. I'm three hundred
dollars a month and sheer fucking enter. I fucking got
premium YouTube me too.
Speaker 4 (06:17):
Yeah, that's a fact. I don't know. Listen so you
could listen to it when you close your phone and
it still be playing and not no commercials and stuff
like that.
Speaker 3 (06:28):
I just have it, and they still play commercials on Mars.
But I just have it because I create it. It
pays me money. That's how I felt it was fair
was like, y'all pay me money every month, you know
what I mean for my music videos. Here I'll donate
back into the fold, and then it does have some
cool movies I'll watch like I've been Remember I showed
you that movie, the Precinct movie I was on YouTube.
(06:49):
Oh okay, So it's like, but I spent three hundred
dollars and I realized, now, mind you, I don't have
to be or let itone pay for it. I have too,
but on pay for it, there's so much I got paramount.
I don't even watch some of the shit. I got
peacock shit on top of shit, and it's no way
(07:13):
it could be good content on all this shit. Some
of this shit is gonna have some assholes who just
see whatever the topic is as a way to make money.
Speaker 1 (07:23):
Side note, you know what three hundred dollars is over
the duration of a thirty year mortgage?
Speaker 3 (07:33):
What is it?
Speaker 1 (07:33):
One hundred and eight grand?
Speaker 3 (07:36):
Jesus fucking you wonder why.
Speaker 1 (07:37):
People can't say stuff's unaffordable these days compared to back
in the day. All sile conversation with a buddy of mine,
I pulled up, but I said, look if you're like
a guy with a wife. You used to have one car.
Now you've got two cars, two cell phones, internet, cable,
other stuff. And I put together a quick eight hundred
(08:00):
dollars a month that didn't exist in the normal household
budget fifty years ago. That's basically the median price of
a home if you scrap lated it out over thirty
My interest not included, of course.
Speaker 3 (08:16):
So he made me think the biggest business to be
in is content creation.
Speaker 4 (08:27):
You know what's crazy, though, is your boy came in
the room early this ship, earlier this year. Right, he
came in the room. Yeah, man Haicks A third was
name heaac Inges a third. He came in the room.
He was he was pushing like he was telling us
about the platform in the ad. Then we got into conversation.
He was there there.
Speaker 3 (08:50):
I bumped into him two or three times. Really smart dude. Crazy, Yeah,
he was a really smart dude.
Speaker 4 (08:54):
But while we in the room though, right, we just
we went from the fan base thing and went over
to like this this having kind of say shit, and
he goes, yo, listen, I'm gonna tell you right now,
twenty twenty five, content is gonna be making more money
than music is I'm like, nah, no way, no way,
I don't believe that. And then as time is going
on throughout the year, right like this just this shit,
(09:17):
I'm just saying it was all it was just like
what look call it Coe with just Cooe, everybody just
doing contents about content content, and I'm seeing that it
would be close. They're not even close now right like
now you cantin that back in the days though, you
know what I'm saying, Like right now because.
Speaker 3 (09:34):
One time music okay, no seilings, the podcast Glasses Low,
Peter Boss, my brother Peter Boss, I got big broking
with me, got trapped from the lunch hour strains.
Speaker 4 (09:50):
Uh.
Speaker 3 (09:53):
Now there's so many outlets. It's like you don't hear music.
Music becomes the background to everything we're looking at. Music
is taking the background.
Speaker 4 (10:05):
Yeah.
Speaker 3 (10:05):
If you think about how we're starting to make records trap,
Like when I was convincing you and Twine back about
a year and a half two years, I'm like, bro,
we have to change how we're presenting music to some degree.
I think we can make records in the traditional sense,
but I think we're missing something if we don't create
based off of what's available and what I mean, what's
(10:28):
available is how Spotify set up, how Apple set up,
how Title set up. Even right now, I'm telling Pete right,
like the lunch hour's starting to boom, right, which is crazy, right,
It's like it's starting to boom and people I'm seeing
people say, man, it's my favorite stream. I'm like, okay, cool,
and now people are talking about the podcast. So I'm
telling Pete. I'm like, yo, Pete, man, we got to start,
(10:48):
Like I need you to come down here once a month, right,
because Pete got that monthly pass it I'm finna get
because I need to need to be at a meeting somewhere,
like we need to be able to do the same
thing in Georgia, right me. I'm telling him, like yo,
I'm telling him about what's that place called the Patreon? Yeah,
(11:09):
we gotta get on that tool. You do that too,
you know it's a location. But like you know, he's
telling me about OnlyFans, what sucking them? We're not talking
about who knowew a Toby?
Speaker 1 (11:22):
Go where the money is?
Speaker 4 (11:23):
You know, go where the money is?
Speaker 3 (11:25):
Who knew a Toby.
Speaker 4 (11:29):
I'm gonna tell you why not though, because like I
would tell you the other day that's when you act
into Hulu and Touby like that, you're locking into a
contract with them there though in the corporation within that
I mean you can do it though. Yeah, look at
it this way.
Speaker 1 (11:44):
Just just look at the S and P. Look at
the max seven. That's all you need to know. That's
all you need to know. Please tell what the S
n P and the max seven is the five one
hundred biggest companies in the US, and the Magnificent seven
(12:04):
are the top seven, which effectively are carrying the bottom
four ninety or you know, Ish there is huge, but
Meta alphabet, which is Google, Apple, They're all in there.
I mean, like the the total market cap in just
Silicon Valley alone is like ten trillion dollars some pie
(12:29):
slice of Disney, a dying company that's just cascading down
those rankings by the hour. That's not where the money is,
and it's you can see, it's not where the money
is when earnings reports come out of rey quarter. Now, granted,
if you're Meta or Google or Apple or whatever, your
earnings are coming from ads. That's your inbound capital. But
(12:53):
those ads and the value of those ads is predicated
on the amount of man hour spent engaged in your platform.
That's where the eyes and ears are and and and
they are getting paid hundreds of billions of dollars by
advertisers just to get seen and heard in the mix
(13:17):
of it all.
Speaker 3 (13:19):
So so here's the question. Just like trap, we dropped
the first song, and the first song has Don't get
me wrong, it's not doing quite as well as I wanted.
I was off with my numbers, like I'll be honest
with you publicly, like I wanted it to be times ten.
Where it's at, it's doing good, but it's not Time ten.
(13:40):
But that's fine because I know exactly how to adjust,
like right cousin the middle, like I'm calling an audible,
but the idea is flawless. And so when I moved
to the next song, I know what to do, like
I know what to do. I figured out like even
when we talk, let's talk about wanting right with with.
So I dropped the record a week and a half
(14:01):
ago called one It with Jurassic five, La Giants, Joey,
Induce My Boys, And if you go listen to it,
head over to Apple Spotify you can see how it's
uploaded and produced. It's produced specifically for this idea, like
I'm not taking a regular song and then just doing this.
(14:22):
I made it with this in mind. And the next
song right, I made it with this in mind. But
the mistake I made with this one right trap is
the mistake I made with this one trap is I
underestimated exactly what someone wanted to do with a five
(14:44):
or six minute video. I overestimated something that was viral
five to six minutes.
Speaker 5 (14:53):
I thought.
Speaker 3 (14:54):
I still thought X would say, Okay, let's get behind this.
It's showing engagement, it's showing movement, is showing attitude, even
base Where was that a few years ago with Tupacma's
die like it was different, but now it's like they like, Okay,
we're not pushing that, We're pushing something else. And Curtis
(15:14):
King said to me the other day when we are
on Coaching United. He was saying, we're not truly independent
if we're depending on some of these corporations, these applications,
and I can't like, as much as I want to
go against it, he's right.
Speaker 1 (15:35):
So we said the same thing about Oprah, like an
episode like four, it's not vertical.
Speaker 3 (15:40):
Yeah, we did. That's a good point. So now it's like, okay,
let me cater to what that corporation, right, if it's
if it's this, let me cater to what they want
to promote it, what they want to pass to their
audience to make them engage. Right that way, it gives
(16:01):
me a better chance to start putting money into it
because it already shows or as they say, the algorithm
Instagram or YouTube wants to make it a part of
their algorithm.
Speaker 1 (16:12):
Sure, sir it I don't know what they make available
from their end of their their data they have access to.
Is some of this like is there a taper rate?
Like say a million people have seen the first ninety seconds,
but only two hundred thousand people have seen the last
(16:34):
ninety seconds. So for them, they're just saying, great, we're
just going to prioritize other stuff that hits a million
in ninety seconds. Sure, over and over and over and
over again, and they're gonna get three million out of
the same form.
Speaker 3 (16:47):
Toly totally, I get why I'm not upset now. I
just try to like get you know, on hold for
the audience. I might say that was my adjustment, like okay,
got you. I'm gonna still fix this because I'm not
going to back off of this record. I gimi only
think I can get the thirty million impressions that I
thought I could get.
Speaker 4 (17:06):
But I know how.
Speaker 3 (17:07):
I see what y'all want to I see what y'all
want to make, as they say, algorithm, I see what
you guys want to promote for your corporation. I'll give
you what I do in your you know, in your frame,
in your foundation, the thing that you want to promote.
No problem. But now for the next record, right that's
coming up in a week or two, I'm already on it.
(17:31):
I'm like, oh, I got you, I got you. I
see what you want. I got you. Here it is
right boom, here it is. I got you. So in
a time where content creation, because content, let's let's just
stop talking because I feel like we use a lot
(17:51):
of stupid words like content or algorithm. Let's let's move
that shit out the way. We're creating entertainment, no matter
how we do it, Trap, no matter how we do it, Pete,
no matter how we do it. King, And we just
hit a curve. We just hit a curve of music.
We just hit a curve.
Speaker 6 (18:11):
And even the.
Speaker 3 (18:13):
Entertaining show that's the stream right, and I'm pushing Pete like, yo,
let's do it for the podcast, Like I know what
it takes. Now it comes down to saying, okay, where
is the value? Who wants to push this entertainment? Like,
where can we get the max dollar the max benefit
for this entertainment?
Speaker 1 (18:34):
Do we need to start firing the podcast out in
thirty second bursts like a machine gun?
Speaker 3 (18:39):
No, who wants things longer than eight minutes or shorter
than two minutes? Sure, shorter than three minutes, shorter than
two minutes, longer than eight minutes.
Speaker 4 (18:53):
Look, because what they're watching is what they watch when
it comes to everything, is to watch time. So when
you go to the analytics, the main thing they want
you to look at is to watch time. So how
many people watch this actual video if it's three minutes
and they got the whole chart that had to show you,
you know what I'm saying, it'll.
Speaker 3 (19:10):
Show you like everybody dropping off what part it is?
Speaker 1 (19:14):
You got to study that and figure their money comes
from the ad purchasers, So they know, okay, you can't
put four commercials in a two and a half minute
piece of material entertainment. It'll destroy the viewers interest.
Speaker 4 (19:34):
In it.
Speaker 1 (19:34):
You have to put that in something this longer. And
if it's below a certain mark eight minutes, you can
only really run one ad. So whether it's two minutes
or eight minutes, you're getting one AD out of it.
So we want two minutes because that's four ads.
Speaker 3 (19:52):
So then that tells us. But now back to you
chaps talking about it earlier. Joe he was telling me
that Whack came into the room. He was kind of
hating on our idea.
Speaker 4 (20:03):
Yo, Yo, Joey was in there there, Yo, bro, Bro,
I go up in the room. Bal right, I forgot how.
I forgot how your came up. But it was like,
I think I'm at a shot at the joint out
or something like that. I'm like, yo, go check it out.
So so immediately he just like he like and when
he goes to it, oh seven. So I'm like, yo, listen,
(20:26):
it's not seven songs, bro. He brot the song down
to seven pieces. Bro, what it's not gonna work. I'm like, bro,
it's working. What are you talking about, bro? But immediately
it was just like you know what I'm saying, negative Nate.
Speaker 3 (20:39):
Part of the old business as well, Like don't get
me wrong, He's a part of more of the recent
old business for sure, the last business model that was extreaming.
I'm not gonna lie on whack cause he was like,
ge do do do do do? Like he was telling
me what was up. He said, Man, you gotta do
this that, And look, I know it's you know, whack
(21:00):
on some bullshit a lot of time, but I can't
lie that motherfucker know the shit. When he started talking
about the shit, he do know they know that, but
it's going to be a fear like dog is the
exact opposite dog Face Timey for a hour like Snoop Dogg,
like that, this shit is crazy, this is you know
what I mean, And they think it's one idea. They
don't realize, you know, we rallying up to just back
(21:21):
back back, back back, I mean, and still not conceding
that we're gonna still make a record great enough for radio,
like like, I'm not conceding that these records can't perform,
but I'm giving people more to me more rap. I
(21:41):
think when people go to streaming apps and they type
in rap, they actually want to hear you rap. That's
why I think you have Griselda doing well. The Detroit.
You know that movement doing well. They just am seeing
they not even tripping off the hooks. They got dope
beats and dope. That's why the clips is doing well.
(22:02):
But I'm in a place as a record maker, whereas
like I'm coming into my prime as a record maker
as an MC, I feel like I hit my peak
probably about four years ago, five to six SEPs maybe
even longer, like I was MC in my ass off
like if I let you a white lightning, like I'm
MCing Ray Kwan and goes to be like that niggas,
(22:24):
you know what I mean, Like I'm going. But as
I became more of a recordmaker, which I think Q
shout out the Cube who just dropped a new record
before hip hop people are really kind of giving Cube
a hard time because when you become a true songwriter
and you have success as a songwriter, you'll lock yourself
into a place to where you rapping for everybody to
get the song, you know what I mean. That's what
(22:47):
that's where he's being critigued on. Like I was telling
somebody I thought it was dope. They was like, glass,
don't you want that death certificate?
Speaker 4 (22:54):
Cube?
Speaker 3 (22:54):
And I'm like I'll never get that Cube again because
I got it. But how do you go back to
that cube? When you can do it put your back
into it. Qbe made twenty million dollars and he knows
he's dope no matter what he do. But when you
become the ultimate songwriter, Cube is a Hall of Fame
(23:15):
songwriter trap. There's very few MC's that came from you know,
M sing normally. You know, if somebody's a songwriter, we
won't even put him like a flow rider. We won't
even give him, you know, the same credence as an MC.
You know, we were like, oh they're dope, they make
dope songs. But Cube started his career as a fantastic MC,
(23:38):
and then he became this Hall of fame fucking songwriter. Right,
I'm talking about big smashes like out of this World
where it's just him. He's doing a hook. You could
do it, put your back. That's a top ten song
in a country. Like he wrote that and writing a hook.
That's why always say when people look at Drake or
Kendrick and ain't like, oh, you know Kendrick, and I'm like,
(23:59):
bro Kendrick wrote a number one song with him doing
the hook once you can do that. You a bad motherfucker.
If you could have the number one song at an
all genres trap and you're doing the hook yourself with
your voice, Oh you next level, Your next fucking level.
And Cube has top ten songs. That's him.
Speaker 5 (24:17):
You could do it.
Speaker 3 (24:17):
Put your back into it, I could do it. Put
your ass into it. You could do it, like he
knows it. So even right now when I listen to
him in the video, which is the content is fire
right because it's fucking Cube making a movie right just
right up his fucking alley, it hit me when I'm
talking to Peak, like right now, like, what's fucking up
Isaac Hayes. The third is right?
Speaker 4 (24:40):
Noah.
Speaker 3 (24:41):
So back to the point I was telling Floko. I
was telling Floko, I'm like, yeah, Flocko, Uh, you gotta understand,
you're not a journalist, like you can have inside information.
You're an entertainer, right, You're an entertainer who reacts to
things happening around street, urban coaching. It could be the art,
(25:03):
it could be people, but that's what you do.
Speaker 4 (25:06):
I said.
Speaker 3 (25:07):
It's a disservice to you when you don't have insider
information at the highest level like you're not just reduced
down to people. Trap is like with us and hip hop,
like how you like gen not fucked that we really
need to start giving niggas hip hop one. Yeah, that's
a fact dis service for us, right, because we know
we're entertainers at this point, right, we understand were making content.
(25:30):
I know I'm not a journalist. I am not journaling
all these niggas records. I'm not I'm not journaling all
the new dances. You know. I like the shit I like,
but I focus on the things that stoke my interest.
Speaker 1 (25:49):
Right, So it's like, just looked up the YouTube just
just just only YouTube's at revenue for only quarter two
of this year, not the whole year. Quarter two. What
do you guys think of it?
Speaker 4 (26:02):
What is it?
Speaker 1 (26:03):
Nine points?
Speaker 5 (26:03):
I guess forty nine million?
Speaker 4 (26:07):
No, he about to say billion, nine point six b Yeah, billion.
Speaker 1 (26:12):
They're on pace to probably clear forty billion in AD
revenue on YouTube this year.
Speaker 4 (26:21):
What I think it is? I remember this happened like
a couple of years ago when I realized, like the
way I was consuming music, the way I was streaming TV,
like I was watching I wasn't watching no commercials. Joe
like I wasn't knowing no new movies that came I
wasn't knowing no new products that came out.
Speaker 3 (26:39):
Hey, people talk shit about me because I won't do it.
I keep space for the commercials.
Speaker 4 (26:47):
Do you like watching commercials?
Speaker 3 (26:48):
I need the break?
Speaker 4 (26:50):
Nah? Nah, I don't want commercials, man, I don't want commercials.
I get up and go through selling commercial Come.
Speaker 1 (26:56):
On, what I'm watching? Some stuff has actually good. There
are certain platforms that have really worthwhile advertisement, Like it's
almost as good as the content.
Speaker 4 (27:06):
What platform would this be? Let's get a plug for.
Speaker 1 (27:08):
It for real?
Speaker 6 (27:09):
Huh.
Speaker 3 (27:10):
I think Hulu got good stuff. I'm so fared. YouTube
THNK got so cool. They let you pick the advertisement.
Yeah yeah, Like what actually do you want us to advertise?
Speaker 4 (27:20):
This is is? No?
Speaker 3 (27:21):
Oh fly shit?
Speaker 4 (27:22):
You know the best with it through right now? Amazon's
the best with it? You watch something Amazon TV, right
we got to the Amazon fights something like that. You're
watching it. You can watch the and the commercial and
then go purchase the ship from the from the TV.
Like all about that. Boo hit the button. That's just crazy,
that's crazy.
Speaker 3 (27:42):
So why not?
Speaker 1 (27:43):
Why not?
Speaker 3 (27:43):
As we take this podcast visual which is gonna make
the podcast really explode. Right, we already setting up the
lunch hour to do other stuff as a stream, right,
but we take the podcast, are we? Even with YouTube?
They don't want to give you the money until you
have this big number of people. Yeah, right, like they like, nah,
(28:05):
we gonna keep you on a decent end. But if
we have a ratio, they have to keep it. Huh.
Speaker 1 (28:11):
They have a ratio that they have to sustain.
Speaker 3 (28:14):
So is it smarter idea at this point for that
type of content? Is it really Patreon or is it
only fans? Or is it Hulu or toob?
Speaker 4 (28:28):
I said Patreon. I like Patreon within that it's all
subscribers based though, I think, but you got to just
give them you a product.
Speaker 1 (28:36):
Just higher floor. The other ones are higher ceiling.
Speaker 5 (28:40):
What's the easiest to get our stuff into Patreon?
Speaker 4 (28:45):
Patreon Paytreon's don't want to do it, and then it
just comes along with them just just having just having
the subscribers and getting them and having it. You don't
want to use the word we gotta said at the
content for them to go there.
Speaker 3 (29:00):
Ye see, that's my problem. We spend so much time
advertising them. Yeah, that's you get what I'm saying like,
you have to send people. Remember that's how it works.
You're sending people to Patreon, like the natural place.
Speaker 4 (29:16):
You go to is YouTube.
Speaker 3 (29:18):
I was telling you this, bro, but I agree with you.
That's my issue with Patreon. If there was an issue
with Patreon, because Patreon is cool. But I'm saying you
have I have to advertise Patreon from here on out. Yeah,
you advertise us.
Speaker 4 (29:35):
We want to go back to I was telling you
this man was making what he was making a month big.
Speaker 3 (29:40):
But I told you that was Captain. It's it's not
it is he became.
Speaker 4 (29:47):
A big spokesperson for the platform. Like that.
Speaker 3 (29:51):
I tell you when you when once once the lunch
hour cross that threshold, will have that dinner and you
could kind of be sad to me in person. You
could be like, fuck, you told me, and it's still
gonna be good money. You feel me. It's the money
you think is not true. They not paying you. If
(30:11):
that was the case, Bro, we should better take lunch hour.
We're doing enough numbers at this point with lunch hour
to where we can go to an advertiser and be like,
we'll advertise this for you.
Speaker 4 (30:21):
That's a fact. So the other day right, somebody took
and they were saying the highest earning person on like
on only fans, it's some girl she made like thirty
two million last year or some shit like that.
Speaker 3 (30:39):
God you saw you saw that lady who just sued
who just sued Shannon Sharp? Yeah, her little money. What's
the first thing she did? Only fans, it'd be you'd
be the biggest in the world at this point. You
know why you that money ain't the money that they
(31:02):
they're promoting that to us to make us want to
go to their platform.
Speaker 4 (31:06):
I can belie what you're saying with them do the
same thing.
Speaker 3 (31:09):
It's a good business.
Speaker 1 (31:11):
It's just it's just about the ratio that the that
you know, the creator gets. I mean, like this pull
it like for twenty twenty four OnlyFans claim they did
seven point two billion in gross revenue. But that you know,
there's their percentage. That's more of a direct to creator
(31:32):
model than a reverse engineered advertiser to platform circa creator model.
Speaker 3 (31:44):
So the question is, like, is.
Speaker 1 (31:50):
Is it worth.
Speaker 3 (31:53):
The added.
Speaker 1 (31:56):
Like if you think like the amount of time it
takes to siphon people from other platforms over to Patreon OnlyFans,
whatever your subscription platform is for every one hundred people
that you siphon over from Twitter or from wherever else
they subscribe, you get ten dollars. How many people does
(32:19):
it take for you to siphon to the other one
in order to get ten dollars? And can you do
that and exceed that?
Speaker 4 (32:28):
So you basically saying brand be able to bring build
something in one place and then get those people to
come from that one place over to another subscription based
platform like that.
Speaker 1 (32:38):
Yeah, Like if it takes if you're doing ten bucks
a month, it takes ten people for you to get
one hundred dollars. How many people does it take for
you to get one hundred dollars per month from YouTube?
And does YouTube natively siphon enough people over to your
channel through their algorithm trick? Yeah, your ability to decipher
(33:03):
people from that from there, from there.
Speaker 3 (33:05):
To your That's my point. The algorithm means are they
promoting you? All it means is YouTube promoting you? And
they already decided what they want to promote. It's our
job to stay on which curves as they change and
create content that fit those curves.
Speaker 4 (33:26):
But this is my thing, all right with when it
comes to that I felt like I understand. Now, let
me say when we say they we're talking about the machine.
You know what I'm saying, whatever machine it is, that's
how and that's how some people some people will figure
out like it's a it's a way of figuring out,
you know what I'm saying, Like, all right, this is
the this is the content that they that's that's drawing
(33:49):
people that they are attracted to right now. That's why
you see the same thing going over on the same
conversation being spoke over and over. You might want to
be a person that be there and doing original content
ain't nobody else doing, though, but you might end up
staying outside of the algorithm because they only keep it
in the algorithm what everybody's talking about, because that's what.
Speaker 3 (34:08):
You're searching for. Yeah, that's what they're they like if okay,
so they might say this is what we're thinking. But
if one thousand people typing young thug in the next
thirty seconds, they're gonna start moving young thugs content to
the forefront. Hey, young thug content, young thug content. Right,
So I'm asking you guys, what's up, what's the higher ceiling,
(34:32):
what's what's better? Like he said, the higher floor or
the higher ceiling to me, right, it's like you want
to go with the greatest and simplest way for you
to be exposed for the most amount of money.
Speaker 1 (34:46):
Well, here's I mean what I'm pulling up from the
straight posted numbers.
Speaker 5 (34:53):
So you only do one platform, is what you're saying.
Speaker 4 (34:55):
No, you don platforms. Rump, You're not locking or nothing.
Speaker 1 (34:59):
Okay, OnlyFans takes twenty percent of their gross revenue. Subscription
based YouTube takes forty five percent of their ad revenue.
So bigger number wearing more viewers on YouTube. So it
(35:24):
was so far as how many people find you on
YouTube thanks to YouTube or thanks to you? To close
that gap?
Speaker 3 (35:42):
That gap is now are you making a mistake? Okay,
here's another thought, right for the content creation concept, what
of the goal is to be in front of where
everybody can access you?
Speaker 4 (35:56):
Right? You do.
Speaker 3 (35:57):
You will need to depend eventually on them to promote you, right,
but you will have those moments. But then you go
outside of their economic motto to monetize it. You know
what I'm saying, Like you have your own salesman to
sell your show.
Speaker 4 (36:15):
Yeah, that's what they do when they But when you
see all these you see these big platforms and all
that the way they set the whole page up. They
also selling product though too at the same time, you
know what I'm saying on on yeah, so I think
that's how people get off on that right there, all
them big the big content creators, YouTube channels.
Speaker 1 (36:38):
Oh they're they're living on the read ads.
Speaker 3 (36:42):
Yeah.
Speaker 4 (36:44):
Yeah, and that's that's for mm hmm. That's the best
way you could do it. But I mean, I mean,
I hear what you're saying. How does that? How does that?
I don't know, like when you go to YouTube page
real how it works? Stop? How does the You got
two buttons? You got a subscription button, you got the
join button, So what's what's the actually the joint But
(37:07):
we have that now, No, I don't know we have
I've seen it on pages though. You got you gotta
get your turn subscribers though to get maybe I think.
Speaker 3 (37:14):
We have access. It's a community, but where people can
join your community.
Speaker 4 (37:20):
So that's not that's not like a subscription, like a
subscription paid based. They offer it.
Speaker 3 (37:24):
They do offer it again, the.
Speaker 1 (37:27):
Work, I don't know what does that? What what does
that mean? What's your community? You and community cross.
Speaker 3 (37:36):
You can build a community that has like different like
people can get.
Speaker 4 (37:40):
It's like page post step stuff, the postep stuff they
want to post stuff. It's like page behind. I ain't
know how that went because I seen it on certain
pages though, But it's a subscription and they say join.
I know I hit joint one one time before the
page and they were talking about paying, paying a monthly
based or something like that. They got it on Twitter
also too. We don't.
Speaker 3 (38:00):
I don't have none of that because we don't have
anything built behind it. You can't just to me is
like you could just be a dig and just try
to take people money versus how do you develop a
community behind here? And can we I think we can,
but then we need to commit and we're on the verge,
Like we're on a verse for sure, you know what
I mean. Like I'm looking at how we're starting to
(38:20):
make paper. I'm looking at how I'm a split it,
how I'm running a business to make sure everyone's making it.
What it costs me to keep this shit on, keep
these lights on, all of the above, you know what
I'm saying, and to keep this thing going. But I'm
definitely on the verge of having someone help us build
a community out for the lunch hour. But we know
that's a YouTube base that we need to go out.
(38:42):
We need to go out and figure out a way
around YouTube's economy to make it valuable. And then because remember,
like every dollar we make, we're gonna have to put
dollars back into advertising on YouTube to put dollars back
into developing what it looks like, you know what I mean?
(39:07):
And that's why I'm telling Pete as we shift because
now No Sellers is getting up to another level too.
It's like, Okay, if we get the video component, I
know what we could do. But I'm saying, is the
goal for that content? Hey, you know, let's go to
tub right where you get people like maybe we should
(39:28):
be trying to make a deal with one of these people,
you know what I mean? Like all of these people
need content. All of these people need content. Facebook Meta,
all these people need content, TikTok, all these people need content.
Everybody need content because they need to run their advertisements.
The reason music is struggling is because people aren't going
(39:50):
to radio to advertise no more. Yeah, they don't have
the same Like I had access to something that was
so crazy that I'm about to do. That's so dope,
like because radio, you know, we're not competing against Coker
Pepsi every fucking day no more with radio, but YouTube
they're getting big dollars, which means the dimes you spend
(40:11):
don't be worth it. Yeah, so I think we have
to flush out the community for the lunch hour. But
I'm telling Pete, what's the next thing with no ceilings?
I think the thing with no seilings is really making
it something that could be bigger.
Speaker 4 (40:32):
You're gonna get a weekly TV show what happens? I
can see Pete doing late night late night television. That's
the only place. That's the only place to go. Havn't
stepped with.
Speaker 1 (40:44):
It would be an arms dress who falls asleep first me?
Speaker 3 (40:46):
Or the audience like King, people just hitting me like
man glass, it's King or trapped like you see the
lunch Hour And people been saying that about me and Pete.
But I know we're missing that component visually. Once we
have that component, it's it's a roof, dude.
Speaker 1 (41:04):
I'm telling you, I'm just trying to find a willing
body double. I'm a body double away from the taking
right off.
Speaker 4 (41:11):
You want to do, like yeah, you know what I mean,
they got ais out there now and they might be
able to find you get your.
Speaker 1 (41:19):
Imagine. Yeah, right there, I'm sexy your me.
Speaker 4 (41:25):
Yeah. You see the AI advertisement dolls they got now
be straight AI doing advertisement for for products and all that.
That should be crazy, all right, But I think I think, yeah,
doing the individual base and and and doing a doing
some type of like sit down you know what I'm saying,
whether we could get it not be remotely and be together.
(41:48):
I think that like listen man, they like and what
were presenting they've been liking, you know what I'm saying, Pete,
and with no sailings do with the podcast definitely with
an the visual part you gotta bring into that, bring
that to light though.
Speaker 5 (42:00):
But you want to fare out which platform to launch
and on?
Speaker 3 (42:03):
Well again, this is a content thought right where we're
thinking about, like cause it don't just stop like to
me like trapped twine you pee. We figured out music.
We're like, okay, this is how we maximize the licensing
fee for records. We create this specific style of record
for this this right here now gives us maximum dollars, right,
(42:23):
which gives us more marketing opportunities to gain exposure, right,
and it's like okay, and it forces me creatively, like
that's content, right, it forces me creatively, like how can
I make this worthy of listening to the last title?
You know, like like like prime example, like the Wealth
(42:45):
Education song your bills, Like you have to listen. You
have to be like hold on, like you know what
I mean. You know what I'm talking about trapping, like
when I'm flocking the crib and we get on this,
we get back and get the receipts that that story, right,
Like you have to listen.
Speaker 6 (43:01):
So you say you got but you're saying, now we
got to add the visual component to it to actually
make them listen.
Speaker 3 (43:08):
No, no, no, that's simple too. But even like okay,
like from want it with Jurassic five, right, make sure
y'all check that out Lastmalong wanted Jurassic five La Giants,
but with the next song right because it's roting excuse me,
it's written and delivered in chapters. Now, I know, I
just need to shoot one chapter, okay, right, and then
(43:30):
I'll take that chapter, that specific chapter and make a
music video for that chapter and that sizes up the
song like I thought about doing something that's a trailer,
like making a fucking movie trailer to a song, because
you have to attach it to something visually, Like me
and Pete have done incredible for the podcast, just audio based,
(43:52):
but once we do the visio base, the visual base,
it's gonna be different. It's gonna really hit off because
we already building so much. It's only so much longer
before ADHD, before you know, the King's Court stuff start
to become something. So it's like, now I'm figuring out
the model. That's what I guess. I'm figuring out for
all the stuff we're doing. What is the model? And so?
Speaker 5 (44:13):
And you said we should be able to go try
to get a deal with somebody like to be Hulu
so we could run them.
Speaker 3 (44:18):
Asking, I'm asking, is that the thought? Like, I mean,
if it's possible, we should hit every door we can.
Hell yeah it's possible, you know, Hell yeah it's possible.
Speaker 4 (44:30):
What do you think it is, Pete? What's the move?
Speaker 1 (44:34):
It's hard to say. It depends on what the offers are,
you know, Jillie, what are the mouse too? It is
what you can get, it seems like, and I don't
know it's for sure. If if you're trying to get
your money from the conventional big platforms, big streaming platforms.
(45:03):
There has to be a commitment to making money in
your own read ad content or cropping in your own commercials.
Like I watch a lot of different crypto and financier
people that post different shit on on like Rumble that
it's I can't watch it anymore. There's too many goddamn
(45:24):
advertisements because Rumble has their advertisements, and then the show
has its own advertisements that are being interrupted by other advertisements.
It's just hell, It's god awful hell. But something like
that has to have. You gotta get your money. You
gotta get your money somehow because the pigeonshit split that
they're going to give you on their money versus the
(45:46):
amount of viewers. Because like you say, like they want content,
they don't want content. They already have content. They're just
effectively competing against each other. It's almost like Uber and Lyft.
They're just fighting for pastors. They don't need passengers, like
there is more shit available than what they need drivers.
Speaker 3 (46:11):
They don't what they'll act like, they do know they
do it, but the point is they have a way
that they're doing it because they're forever advertising. Like the
goal is not to make to let an Uber driver
make two thousand dollars. If you have to work hard
to make too. That's what you will want to do.
(46:31):
If you're a business, you will want as many drivers
to make pick up fast as possible. Convenience changes. You're
selling convenience. So look at it like this when I'm
saying no, YouTube isn't looking for creators, but they do.
You can't deny that they're making creative creators. They're making
it easily accessible. You know what they making it hard
to do. You know what they're making it hard to do.
(46:53):
Get paid. See, everybody is lifting the floor of getting
paid like they like, Nah, you don't get paid on
the first floor, You'll get playing on the second floor.
You'll get paid on the third floor. You make it
to the fourth floor, you can start making some money.
Speaker 1 (47:05):
Sure, because that's what it is to where they realize
you're pulling people from a competitor. You're you're you're you're
pulling five hundred thousand man minutes a day from our
competition that our ads are getting revenue from based off
(47:28):
of their exposure here relative to their exposure there.
Speaker 3 (47:32):
So then at that point trap it's as simple for
the lunch hours looking at the analytics, seeing target and
figuring out products that want to sell to that target.
Speaker 4 (47:40):
That's what it is, right, Like I was thinking, wasn't
that what he was saying upon the show? Doing their
own advertisement and the other advertisements coming in from like
YouTube or whatever. It's like that, yo, the one, the
one is that I get from that?
Speaker 3 (47:53):
Who do they do it?
Speaker 4 (47:54):
About three advertisements episode? William Gillian Waller brilliant. I didn't
stand Billionadie too. Yeahs at the joint movie was there?
Speaker 3 (48:04):
We watched the whole wall of ships. Today they got it.
Speaker 1 (48:09):
Doggy Diamonds is stealing stuff in Atlanta Act Black Effects
twenty twenty three or four four four.
Speaker 4 (48:21):
Yeah, So that's all I'm saying. I'm seeing so many
new answer dam Vodka. That's the plug right now for
them right now. But I haven't seen that so many
times on Gill while every time I remember Gilly, I
mean a while, I broke it down one time, like
to the to the fact of the way they did
it at the beginning. They was going over to the
local businesses back then.
Speaker 5 (48:42):
So look for our own advertisements too, you got to
if you want the money, you got to.
Speaker 4 (48:48):
You got to go out there.
Speaker 3 (48:49):
You got to think you have a choice, because right,
you know, whatever they're paying you, I'll be honest, you
should be making three times a Yeah.
Speaker 1 (48:59):
And like you talk about the loss in revenue to radio,
well you know who else is losing revenue businesses that
are depending on radio adverage because they're not getting customer exposure.
Speaker 3 (49:16):
So how do you sell? Can you sell local businesses
through a podcast?
Speaker 4 (49:21):
Yes?
Speaker 3 (49:21):
Yeah, your audience need to be.
Speaker 1 (49:24):
Local, your audience is not proportionately local.
Speaker 4 (49:29):
Well well no, well a lot of times you could
do local, but then you also you also want to
do internet based platforms though too.
Speaker 3 (49:38):
To me that would make sense.
Speaker 1 (49:39):
It depends on how disproportionately regional or local your listenership is.
Like if you have data shows, hey, look I get
X point eight X are in your footprint. You guys
are no longer getting money from Power one oh six.
From the money, you're not getting ROI from them. So
you're a local mechanics, show your bail bonds, you're all
(50:02):
those everything that advertises locally on Power one oh six.
You should be getting an ad for them instead.
Speaker 4 (50:13):
Yeah. Yeah, because because the data would show you where you're.
The data could show you where you're where a lot
of people come from, though, and I would say, I
would say within with the then maybe your local area.
You know what I'm saying, Like very you know what
(50:33):
I'm saying, But you don't know where.
Speaker 6 (50:35):
I just don't know how disapportion if you get local,
if that means you have to do local things now
and then you know, to show local.
Speaker 4 (50:46):
You know, I don't think you maybe it's internet based
though you really want to do though internet.
Speaker 3 (50:53):
It's not even like you would have to advertise locally.
Speaker 1 (50:57):
Yeah, you know, you know you're disproportionately local. Let's just
let's say hypothetically, Let's say hypothetically you pull the data
in eighty five percent of the listenership and viewership comes
from the greater Southern California area. Sure you know who
is dependent upon the greater Southern California area. That's not local.
That is dying Right now, Las Vegas start sending people
(51:21):
to Sahara, the Old Fat the only hotel resort all
the strip that doesn't charge you forty five dollars minimum
a day for parking, the only free parking on the
strip is a hera fat.
Speaker 4 (51:32):
Look you do big aupdu Atlantic City. There you go, bingo, bingo,
big go to.
Speaker 3 (51:38):
Here go the audience watch device type sixty percent is
on the phone. Twenty seven percent is on a TV.
Speaker 1 (51:47):
Hm, I get that.
Speaker 3 (51:49):
Things that you use for your phone, yeah, right, things
that you use for your phone. Right, So maybe it's plugged.
Maybe is Maybe is cables charge lightning cables. Maybe is cases,
you know, maybe it is.
Speaker 4 (52:04):
You're saying products, you're saying product wise. Okay, I got you,
I got you, I got you, got you, got you
got age.
Speaker 3 (52:11):
The biggest demo for the lunch hour is thirty five
to forty four. Right, that's forty percent.
Speaker 1 (52:16):
I believe.
Speaker 4 (52:17):
Wow, that's a demo.
Speaker 3 (52:19):
Twenty three percent is twenty five to thirty four. And
our forty five to fifty four is really strong. It's
twenty seven percent. Yeah, we even got fifty five to
sixty four. It's nine percent.
Speaker 1 (52:30):
Thanks King, King, many thanks for having that resent button
so frequently.
Speaker 4 (52:36):
If you're now there, citizen cloud right there.
Speaker 3 (52:38):
Maybe gender is seventy three percent male, twenty seven percent female.
Speaker 1 (52:43):
Well't get rid of those twenty seven percent, no problem,
I can run those right.
Speaker 4 (52:46):
Off, Get that up's get that up?
Speaker 1 (52:49):
Oh sorry, that's right?
Speaker 3 (52:50):
Yeah yeah, like.
Speaker 4 (52:52):
Yeah, keep your shirt, yeah yeah, yeah.
Speaker 3 (52:57):
We really need to look into these analytics and that'll
tell us a lot. And I think we just need
to get a lot more creative with content creation. Like
I definitely think because we know that we have whatever
that number is, that number is hold on, that's a
good demographics to have though.
Speaker 4 (53:15):
This last.
Speaker 3 (53:18):
We've gotten the last twenty eight days, we've gotten four
hundred thousand views.
Speaker 4 (53:23):
Twenty eight days. Yes, that's a good number of the
show right there, it's a great number of show. All right.
You can see we're hot right now anyway from the
joint because.
Speaker 3 (53:33):
Of example, like we just went up with a video
is Young Thug a superstar and hip hop? Because Young
Thug is how nice views are similar to what you
usually get in forty minutes, it's over one thousand views. Yeah,
we need to translate that information to paper if we're
(53:54):
going to go out there and go ahead, try to
get some advertisements, and you showcase that we can definitely
do that. But this ain't nineteen seventy seven. Let's put
together a chart that's like in your phone. You could
just compete.
Speaker 5 (54:05):
Yeah, that's what we need to put together for starters.
Speaker 1 (54:09):
We need to, like, I think, to bootstrap that. I'm
not saying it's outside of our ability, but it's probably
outside of what we're realistically.
Speaker 4 (54:17):
Going to do.
Speaker 1 (54:19):
So I think what's probably the best course of action
is to determine what the hell firms specialize in that
shit and contract one out and give them all the data.
They have a rolodex, they know who's advertising, who isn't,
and they can streamline that and make it ten times
(54:39):
more efficient, ten times faster and all the rest of it.
Speaker 6 (54:42):
Oh, that's glasses and steaking. Pete, you said the right thing, Pete.
I see why you on this show.
Speaker 3 (54:47):
Pete. I got that man here.
Speaker 5 (54:49):
Yeah, I see what professionalism, Pete.
Speaker 3 (54:51):
Professional man.
Speaker 5 (54:53):
We keep it that way.
Speaker 3 (54:56):
As a team is building out right, We've got Squeeze,
we got the Teama, we got like we're party to
build a cool team of people that's helping with the
lunch hour. They looking they like what you're gonna do
with no ceilings. So it's like like, I know what
I'm about to do with this next you know, the
next conversation that I want to do a Pete live.
(55:16):
I want to do three or four with Pete Live
and then like bring lunch Hour and no Ceilings together
on the same situation, you know what I mean, onto
the same live event.
Speaker 6 (55:26):
The good old days, Pete, the good old days live
up in this little room.
Speaker 1 (55:33):
That's all right, that's all right.
Speaker 3 (55:34):
I'm talking about like an event king where you like,
where you can walk around and shake people hands and
like this nineteen Yeah.
Speaker 5 (55:39):
If I'm just saying though, it just reminds me of
the good old days. It was all this little room.
Speaker 4 (55:43):
Oh yeah.
Speaker 3 (55:45):
So I think that's the catch with content creation. Like
I do think you don't need to know anything. All
you have to do is be entertaining on a particular subject.
We just happened to know about hip hop.
Speaker 1 (55:57):
Yeah, I think there's I was thinking of there's three ways,
for three reasons why people will watch somebody. One, the
topic in total is just that popular at the moment. Two,
the personality is just infallible, Like there's certain people that
are interesting enough all this. I'll watch them talk about,
(56:17):
you know, aluminum cans. And then three they're actually bringing
in information.
Speaker 4 (56:23):
About this information. That's it.
Speaker 1 (56:28):
The education, the topic, information, personality.
Speaker 4 (56:32):
And even within that though. I think that the way
YouTube even even pays it out though with the their
content creators is if you're doing like a tutorial here,
teaching something, you showing something. I mean, they actually the
ones who get paid the most, the ones who you
know what I'm saying like that when it comes to
the breakdown of people, Yeah yeah, bro, yeah, then looking
up the look it up for you if you can't.
(56:52):
I think that's what I think. That's the ones that
get paid.
Speaker 1 (56:55):
Conversations about how to create culture.
Speaker 3 (56:59):
I need to get into this ship, you know what
I'm saying. How you.
Speaker 4 (57:04):
Can know what I'm saying more I entertained division blue
division lesson what it is that d I y that's there.
It is exactly, that's it right there and everything. That's
the where it goes. But yeah, it could definitely you
could definitely definitely find some some advertisment dollars though, man,
(57:28):
because everybody commercials is done. Man, it's just it's just us. Yeah,
we know. I was thinking about, you know, what the
content creating was before, like as a recently know, you
know we had back in the days, what's that funniest
home videos? That was the content creating back then? You
know what I'm saying, That's what was. That's what people
was watching. What I'm saying like that sagged mm hmm.
(57:51):
Then it's spun over to now people just you know
what I'm saying, just turn his camera on.
Speaker 1 (57:54):
So it really is That's how it got to start.
Speaker 3 (57:56):
That's all it is, Rob Big and Rob what's the
name of this? Know what's the show? Rob has his
own show where he did the same thing.
Speaker 1 (58:05):
Ridiculous ridiculous ridiculousness.
Speaker 4 (58:09):
Yeah, so that's all that. That was all content grating
right there. That was the first reaction reactional videos. Yeah,
because because for for what we do though, I mean
this this has been going on for it's been going
on for a minute or two. You know what I'm saying.
This is basically we basically pop view you know what I'm.
Speaker 3 (58:28):
Saying, And you have to accept that that's what it is.
Speaker 4 (58:31):
Yeah, yeah, I mean I'm good within that though, you
know what I'm saying, Especially like when I when I
be going because I go through and I go and
watch people stuff and and and the information they be
giving out to be terrible. That's why I think they
don't know.
Speaker 3 (58:50):
They don't know as content creators like they're just entertaining
in that like show biz is entertaining in the boxing space.
But he you don't know a lot enough about I
be listening to people talking, I'd be like, it's no
way you really in the boxing saying that shit. But again,
(59:11):
what he said that made you say that, No, it's
just different things Like all.
Speaker 4 (59:15):
Right said Mike Tyson was the best, was the best
heavyweight of all time and g hated that right there.
Speaker 3 (59:20):
Yeah, what it is trapped? You know what's I couldn't
I wouldn't waste my time trying to argue, like I
was telling coach that day, I wouldn't waste my time
arguing that. I understand. Mike Tyson is for sure, out
of the guys over the history of guys that I've studied,
and we talking about one hundred and fifty years of boxing,
he's one of the ten greatest and most accomplished heavyweted everything.
(59:40):
He's probably one of two of the most popular boxers
in the history of boxing, you know what I mean.
Like he's really accomplished, he's really famous, and he's really
a unique entity. Like so it's like I wouldn't like
That's what I was telling coach that day, like you
want me to have a conversation about a bunch of
other stuff that that's not how people galvanize. I mean,
(01:00:02):
that's not what galvanizes people on greatness. Like I know
there are four more I know more skilled heavyweightt than
Mike Tyson today. And that's not to say Mike Tyson
is not one of the most skilled heavyweight. It's no
way you can close out on niggas that big at
five to ten without being unridiculously killed. Sure, a lot
(01:00:24):
of quickness, but he just knew, you know, you could
tell though. It's like me with cripping, bro it's one
hundred crips, Like it's one hundred cribs that you can
know trap. You probably know one hundred cribs, And ninety
nine of them don't know more about cripping than me.
That's not to say they don't know how to be
a crip. They don't know more about what winning of
cripping than me. Ninety nine of them looking out arrogant
(01:00:47):
and confident, it has to be I'm telling you ninety
nine other niggas. Do I know more about pot ruin
than whack because I make it my business to know
about py ruin. I'm making my business to know about cripping,
not just being a cryp, not just being naturally a
part of the street urban culture, either southern California or
(01:01:09):
the West Coast, or whatever you want to call it.
At this point, I make it my business and know
about it. That's how I am hip hop. I didn't
know nothing. I just grew up in it. Second nature.
Nigga was walking breathing there, hip hop, whatever that was.
The average person can't tell you nothing about oxygen. Think
about it. They can't tell you about air. They just
(01:01:29):
know they breathing in. They don't know. Most people don't
know seventy percent of the oxygen comes from under the water,
from the plant life under the water.
Speaker 4 (01:01:37):
They don't know that.
Speaker 3 (01:01:38):
Why would they know that? But guess what I know
about this crippt. I know the first two crips one
and two. Ninety nine percent of crypts period, don't know
the one and two of cripping. The first two crips,
they don't know that. They gonna tell you all kind
of popular cribs or famous crypt They might know one,
(01:01:59):
they don't know two. I know one, two, three, and four.
Speaker 5 (01:02:04):
I was about to say that too, like do you
know who three and four was?
Speaker 3 (01:02:07):
I don't know five and six. I'm make it my business.
I'm not into a lot of things, like hip hop
has became paramount in my life to where I take
most of my days and focus on what I do
for a living. So I learned about it. I try
(01:02:28):
to get on the phone with as many legends to
get information. I always try. Sometimes they're not easy, but
when I get them, I shake them down like ice
tea short, you know, Eric Sermon, I'll shake them down,
Eric b I'll just get the information out. I tell
me this, and normally most of them are excited to
tell you. That's why cripping when I call certain g homies,
(01:02:48):
like if I call gangs to be like gangster man,
it was a put on, like a seventy nine will g.
Speaker 7 (01:02:52):
You know what I'm saying, niggas niggas used to seven
niggas niggas six sex. You know what I'm saying, nigga
to punch you a nigga wasn't and trying to kill you.
Let them know, like y'all home, y'all nigga be try killy.
He gonna tell me everything I'm gonna call Hans hans Man.
You remember the first I asked those questions? Like I
met Jimmy Henchman bro and asked him did he do
the ship? The two shot out Jimmy locked up right now,
(01:03:15):
Jimmy could hear this ship right fucking now? And Jimmy'll
be like, hell yeah, glasses.
Speaker 3 (01:03:19):
Crazy ass asked me, did I do that to pop
front the chuck right in front of face, in front
of game and face in g rod wow with you
and pop Mad' you really get the nigga shot?
Speaker 4 (01:03:31):
He told me, because I'm gonna ask you over a.
Speaker 3 (01:03:37):
Street niggas. No, he didn't, No, he didn't.
Speaker 4 (01:03:41):
He didn't.
Speaker 3 (01:03:41):
I can tell you he said. Nah. He said nah
ge like he liked the nigga. The nigga was taking
some money from me.
Speaker 4 (01:03:48):
So the two niggas who sost have ended it? They
both said no. Oh boy said no to and then
so who the fuck did it? Then? So trash did it?
Speaker 3 (01:03:57):
Then stretch the whole No, No, he was set up
to be robbed because he but nobody wanted him to
get shot. He said, gee, my niggas ran when the
gun shots went off, they.
Speaker 4 (01:04:14):
Thought shoot them if he shot himself.
Speaker 3 (01:04:19):
We're not fit to do that because you fear the
fuck I want to hear these niggas today, you know
what I'm saying. I'm saying. The point is, I care
so much. Like I asked Drake rest in peace. Drake
broke the whole story down to me. What happened with
you know the thing in Vegas, like I'm asking, I'm
asking Keith like I'm not. I'm gonna ask the older homies.
I'm gonna get there. Somebody should be around to tell
(01:04:41):
the story, not to snitch on him, but to tell
their perspective. Perspective is everything. So I feel like that's
what we should folk like as it's content creators, that's
what we're gonna do. I don't even fuck if I
start popping talking about what it's like to be a
white girl. I don't know. They didn't pay me ten
million to talk about what it's like to be a
white girl. I don't care if you're interesting or not.
(01:05:03):
If they would, I'm sure they would the last to
talk about what it's like to be a white girl.
That should be the biggest on TV.
Speaker 5 (01:05:08):
Yeah, definitely.
Speaker 3 (01:05:08):
I'm not making a fool out myself. For no fucking money.
Speaker 4 (01:05:12):
That's what I think it comes down to, Like when
you say that, no, no, what I'm saying.
Speaker 3 (01:05:18):
Is like food out yourself for money.
Speaker 4 (01:05:20):
Yeah, the entertainment partly when you say content creating is entertainment.
And I think that's what people get caught up in.
They get caught up in trying to entertain people instead
of just trying to be informative to people though, because
cont informative.
Speaker 1 (01:05:34):
Isn't hardways entertaining and it's and information is hard to
come by, goofballery isn't and and remember this, what do
they call somebody who's just in it for attention? What's
the what's the world's oldest profession?
Speaker 3 (01:05:51):
Horrid? Looking out for tuning into the No Sellers Podcast.
Please do us a favorite, subscribe, rate, comment, and share.
This episode was recorded right here on the West coast
of the USA and produce for the Black Effect Podcast
Network and now Heard Radio.
Speaker 2 (01:06:10):
Yeah, thanks for listening and celebrating five years of the
Black Effect Podcast Network with us. Keep following you because
the next five years are about to be even bigger.
Peace of the planet, Shallow Me to God.
Speaker 2 (00:01):
Here before we get into today's episode, we've got to
celebrate the Black Effect Podcast Network. It's turning five years old, man,
five years of powerful voices, unforgettable moments in the community
that keeps growing. This is the power of the platform.
Now let's get into it.
Speaker 3 (00:16):
WA's up and welcome back to another episode of No
Sealers Podcast with your host Now fuck that with your
loaw glasses Malone Pepe. I officially named the Malleible James Brown.
(00:37):
I was thinking about calling I was thinking about naming
the Malleible Warwick, but I like James Brown. James Brown
dropped that year. James James Brown is not Cole Sweat
is what's the first funk song?
Speaker 4 (00:53):
The first funk song?
Speaker 3 (00:54):
No, No, it's before the It's before a cold sweat.
What's this song where he's talking about the girl? What
is it before King's time? King was a baby. Hold on,
I'm gonna tell you right now because it's gonna piss
me off if I don't figure this out. But uh,
(01:14):
this was the first song when I really went down
that journey and started studying hip hop and I got
to this, I was like, oh, this is where funk
comes from. Out of Sight. Out of Sight came out
in nineteen sixty four. Caledonia came out in nineteen sixty
four from James Brown and out of Sight. And I
(01:35):
was just staring at the car and the paint came
out so good, and it was such a dope color.
And before it was finished, I was I was leaning
towards Warwick, like deon Warwick, right, I'm like, damn, Like
I could see myself playing, you know, walk on by.
Like once I saw it finally finished, I was like, nah,
(01:58):
I'm finna be in this thing playing out of Sight.
I'm fee to be in the state player coach, sweat,
black and proud. That's what it looked like to me.
So I named the sixty nineteen season four malleable James Definitely.
Speaker 1 (02:11):
Many used to call me James Baige, what notot James cream,
James white, James off white.
Speaker 3 (02:22):
White too, that's not you. Back to the point. So
we had the spaces trap the other day and I
was explaining to Flocko, like a lot of people look
at Floco like they don't like his online personality, they
don't like him, But I only think they don't like
(02:46):
him or act because they think they're journalists.
Speaker 4 (02:50):
Hmm.
Speaker 3 (02:51):
I think the average person considers them a journalist. You know.
They they semi cover hip hop the r but they
sometimes start to just cover the things happening with people
themselves in the culture and they get conflated. And I
was talking to Flocco in that spaces and he was
(03:13):
complaining about how Elliott Wilson was talking shit, and I
explained to him why a journalist would be upset because
they've dedicated their lives to keeping journals on this particular subject,
not only that they study this subject. And I'm like,
the thing with you, like Flocko, is you're not a journalist.
You don't keep a journal on what's happening like you.
(03:36):
You you entertain with the things that are happening.
Speaker 4 (03:43):
I feel like they're more reactors like we were just
about the reaction. They just react to what they see.
That's what they're doing.
Speaker 3 (03:49):
That's entertainment though, right what you look for them is
to entertain you by what they're talking about. What they're
talking about for a second. To them, it's a guy
in boxing. His name is Showbiz. He wear these weird
kind of Goofy Hats has this weird music and he
talks about boxing. But I can listen to showbiz talk
(04:10):
and tell you that he really don't study or care
about boxing. Sure, in a time trap where and this
is gonna be important for this conversation. In a time
where entertainment, right, content entertainment is huge, right, there's so
many different platforms. It's like it's our easiest access to
(04:35):
entertainment than ever before. Like it's just in your hand, right,
It's Instagram, it's TikTok, Twitter, it's YouTube, Facebook, I mean,
all kind of ways to be entertained. Lord knows when
we get home. Like I was just cussing out Direct TV,
I don't have basic channels on Direct TV. Basic channels,
(04:59):
like I don't have I have no Hbos, no Cinemax, no,
because I pay for HBO Max me one hundred and
twenty three dollars and I'm calling right for the basic channels.
Speaker 4 (05:11):
Oh, look at the bench of channels and I just
get the streamer services.
Speaker 3 (05:14):
That's crazy, bastick that I probably spend three hundred dollars
on entertainment. I asked one hundred and twenty three dollars
on basic channels like, right, you get Lifetime and something
like that. Used to be fifty dollars. That's for that
now was Showtime. Back in the day, if you spent
(05:36):
one hundred and some dollars, you would have got Showtime, HBO, Cinemax,
Stars Star, all that, the four Stars. I'm talking about
the regular basic premium channel. I don't got a premium channel, trap, right,
one hundred and twenty three dollars for that, right, then
I pay ten dollars for Netflix, ten dollars for Hulu
(05:57):
and Disney, ten dollars for Amazon. That's a part of
my prime. I paid ten dollars for Spotify, ten dollars
for Apple. That's just because I'm a musician and that's
my life. So that I'm just counting. I'm three hundred
dollars a month and sheer fucking enter. I fucking got
premium YouTube me too.
Speaker 4 (06:17):
Yeah, that's a fact. I don't know. Listen so you
could listen to it when you close your phone and
it still be playing and not no commercials and stuff
like that.
Speaker 3 (06:28):
I just have it, and they still play commercials on Mars.
But I just have it because I create it. It
pays me money. That's how I felt it was fair
was like, y'all pay me money every month, you know
what I mean for my music videos. Here I'll donate
back into the fold, and then it does have some
cool movies I'll watch like I've been Remember I showed
you that movie, the Precinct movie I was on YouTube.
(06:49):
Oh okay, So it's like, but I spent three hundred
dollars and I realized, now, mind you, I don't have
to be or let itone pay for it. I have too,
but on pay for it, there's so much I got paramount.
I don't even watch some of the shit. I got
peacock shit on top of shit, and it's no way
(07:13):
it could be good content on all this shit. Some
of this shit is gonna have some assholes who just
see whatever the topic is as a way to make money.
Speaker 1 (07:23):
Side note, you know what three hundred dollars is over
the duration of a thirty year mortgage?
Speaker 3 (07:33):
What is it?
Speaker 1 (07:33):
One hundred and eight grand?
Speaker 3 (07:36):
Jesus fucking you wonder why.
Speaker 1 (07:37):
People can't say stuff's unaffordable these days compared to back
in the day. All sile conversation with a buddy of mine,
I pulled up, but I said, look if you're like
a guy with a wife. You used to have one car.
Now you've got two cars, two cell phones, internet, cable,
other stuff. And I put together a quick eight hundred
(08:00):
dollars a month that didn't exist in the normal household
budget fifty years ago. That's basically the median price of
a home if you scrap lated it out over thirty
My interest not included, of course.
Speaker 3 (08:16):
So he made me think the biggest business to be
in is content creation.
Speaker 4 (08:27):
You know what's crazy, though, is your boy came in
the room early this ship, earlier this year. Right, he
came in the room. Yeah, man Haicks A third was
name heaac Inges a third. He came in the room.
He was he was pushing like he was telling us
about the platform in the ad. Then we got into conversation.
He was there there.
Speaker 3 (08:50):
I bumped into him two or three times. Really smart dude. Crazy, Yeah,
he was a really smart dude.
Speaker 4 (08:54):
But while we in the room though, right, we just
we went from the fan base thing and went over
to like this this having kind of say shit, and
he goes, yo, listen, I'm gonna tell you right now,
twenty twenty five, content is gonna be making more money
than music is I'm like, nah, no way, no way,
I don't believe that. And then as time is going
on throughout the year, right like this just this shit,
(09:17):
I'm just saying it was all it was just like
what look call it Coe with just Cooe, everybody just
doing contents about content content, and I'm seeing that it
would be close. They're not even close now right like
now you cantin that back in the days though, you
know what I'm saying, Like right now because.
Speaker 3 (09:34):
One time music okay, no seilings, the podcast Glasses Low,
Peter Boss, my brother Peter Boss, I got big broking
with me, got trapped from the lunch hour strains.
Speaker 4 (09:50):
Uh.
Speaker 3 (09:53):
Now there's so many outlets. It's like you don't hear music.
Music becomes the background to everything we're looking at. Music
is taking the background.
Speaker 4 (10:05):
Yeah.
Speaker 3 (10:05):
If you think about how we're starting to make records trap,
Like when I was convincing you and Twine back about
a year and a half two years, I'm like, bro,
we have to change how we're presenting music to some degree.
I think we can make records in the traditional sense,
but I think we're missing something if we don't create
based off of what's available and what I mean, what's
(10:28):
available is how Spotify set up, how Apple set up,
how Title set up. Even right now, I'm telling Pete right,
like the lunch hour's starting to boom, right, which is crazy, right,
It's like it's starting to boom and people I'm seeing
people say, man, it's my favorite stream. I'm like, okay, cool,
and now people are talking about the podcast. So I'm
telling Pete. I'm like, yo, Pete, man, we got to start,
(10:48):
Like I need you to come down here once a month, right,
because Pete got that monthly pass it I'm finna get
because I need to need to be at a meeting somewhere,
like we need to be able to do the same
thing in Georgia, right me. I'm telling him, like yo,
I'm telling him about what's that place called the Patreon? Yeah,
(11:09):
we gotta get on that tool. You do that too,
you know it's a location. But like you know, he's
telling me about OnlyFans, what sucking them? We're not talking
about who knowew a Toby?
Speaker 1 (11:22):
Go where the money is?
Speaker 4 (11:23):
You know, go where the money is?
Speaker 3 (11:25):
Who knew a Toby.
Speaker 4 (11:29):
I'm gonna tell you why not though, because like I
would tell you the other day that's when you act
into Hulu and Touby like that, you're locking into a
contract with them there though in the corporation within that
I mean you can do it though. Yeah, look at
it this way.
Speaker 1 (11:44):
Just just look at the S and P. Look at
the max seven. That's all you need to know. That's
all you need to know. Please tell what the S
n P and the max seven is the five one
hundred biggest companies in the US, and the Magnificent seven
(12:04):
are the top seven, which effectively are carrying the bottom
four ninety or you know, Ish there is huge, but
Meta alphabet, which is Google, Apple, They're all in there.
I mean, like the the total market cap in just
Silicon Valley alone is like ten trillion dollars some pie
(12:29):
slice of Disney, a dying company that's just cascading down
those rankings by the hour. That's not where the money is,
and it's you can see, it's not where the money
is when earnings reports come out of rey quarter. Now, granted,
if you're Meta or Google or Apple or whatever, your
earnings are coming from ads. That's your inbound capital. But
(12:53):
those ads and the value of those ads is predicated
on the amount of man hour spent engaged in your platform.
That's where the eyes and ears are and and and
they are getting paid hundreds of billions of dollars by
advertisers just to get seen and heard in the mix
(13:17):
of it all.
Speaker 3 (13:19):
So so here's the question. Just like trap, we dropped
the first song, and the first song has Don't get
me wrong, it's not doing quite as well as I wanted.
I was off with my numbers, like I'll be honest
with you publicly, like I wanted it to be times ten.
Where it's at, it's doing good, but it's not Time ten.
(13:40):
But that's fine because I know exactly how to adjust,
like right cousin the middle, like I'm calling an audible,
but the idea is flawless. And so when I moved
to the next song, I know what to do, like
I know what to do. I figured out like even
when we talk, let's talk about wanting right with with.
So I dropped the record a week and a half
(14:01):
ago called one It with Jurassic five, La Giants, Joey,
Induce My Boys, And if you go listen to it,
head over to Apple Spotify you can see how it's
uploaded and produced. It's produced specifically for this idea, like
I'm not taking a regular song and then just doing this.
(14:22):
I made it with this in mind. And the next
song right, I made it with this in mind. But
the mistake I made with this one right trap is
the mistake I made with this one trap is I
underestimated exactly what someone wanted to do with a five
(14:44):
or six minute video. I overestimated something that was viral
five to six minutes.
Speaker 5 (14:53):
I thought.
Speaker 3 (14:54):
I still thought X would say, Okay, let's get behind this.
It's showing engagement, it's showing movement, is showing attitude, even
base Where was that a few years ago with Tupacma's
die like it was different, but now it's like they like, Okay,
we're not pushing that, We're pushing something else. And Curtis
(15:14):
King said to me the other day when we are
on Coaching United. He was saying, we're not truly independent
if we're depending on some of these corporations, these applications,
and I can't like, as much as I want to
go against it, he's right.
Speaker 1 (15:35):
So we said the same thing about Oprah, like an
episode like four, it's not vertical.
Speaker 3 (15:40):
Yeah, we did. That's a good point. So now it's like, okay,
let me cater to what that corporation, right, if it's
if it's this, let me cater to what they want
to promote it, what they want to pass to their
audience to make them engage. Right that way, it gives
(16:01):
me a better chance to start putting money into it
because it already shows or as they say, the algorithm
Instagram or YouTube wants to make it a part of
their algorithm.
Speaker 1 (16:12):
Sure, sir it I don't know what they make available
from their end of their their data they have access to.
Is some of this like is there a taper rate?
Like say a million people have seen the first ninety seconds,
but only two hundred thousand people have seen the last
(16:34):
ninety seconds. So for them, they're just saying, great, we're
just going to prioritize other stuff that hits a million
in ninety seconds. Sure, over and over and over and
over again, and they're gonna get three million out of
the same form.
Speaker 3 (16:47):
Toly totally, I get why I'm not upset now. I
just try to like get you know, on hold for
the audience. I might say that was my adjustment, like okay,
got you. I'm gonna still fix this because I'm not
going to back off of this record. I gimi only
think I can get the thirty million impressions that I
thought I could get.
Speaker 4 (17:06):
But I know how.
Speaker 3 (17:07):
I see what y'all want to I see what y'all
want to make, as they say, algorithm, I see what
you guys want to promote for your corporation. I'll give
you what I do in your you know, in your frame,
in your foundation, the thing that you want to promote.
No problem. But now for the next record, right that's
coming up in a week or two, I'm already on it.
(17:31):
I'm like, oh, I got you, I got you. I
see what you want. I got you. Here it is
right boom, here it is. I got you. So in
a time where content creation, because content, let's let's just
stop talking because I feel like we use a lot
(17:51):
of stupid words like content or algorithm. Let's let's move
that shit out the way. We're creating entertainment, no matter
how we do it, Trap, no matter how we do it, Pete,
no matter how we do it. King, And we just
hit a curve. We just hit a curve of music.
We just hit a curve.
Speaker 6 (18:11):
And even the.
Speaker 3 (18:13):
Entertaining show that's the stream right, and I'm pushing Pete like, yo,
let's do it for the podcast, Like I know what
it takes. Now it comes down to saying, okay, where
is the value? Who wants to push this entertainment? Like,
where can we get the max dollar the max benefit
for this entertainment?
Speaker 1 (18:34):
Do we need to start firing the podcast out in
thirty second bursts like a machine gun?
Speaker 3 (18:39):
No, who wants things longer than eight minutes or shorter
than two minutes? Sure, shorter than three minutes, shorter than
two minutes, longer than eight minutes.
Speaker 4 (18:53):
Look, because what they're watching is what they watch when
it comes to everything, is to watch time. So when
you go to the analytics, the main thing they want
you to look at is to watch time. So how
many people watch this actual video if it's three minutes
and they got the whole chart that had to show you,
you know what I'm saying, it'll.
Speaker 3 (19:10):
Show you like everybody dropping off what part it is?
Speaker 1 (19:14):
You got to study that and figure their money comes
from the ad purchasers, So they know, okay, you can't
put four commercials in a two and a half minute
piece of material entertainment. It'll destroy the viewers interest.
Speaker 4 (19:34):
In it.
Speaker 1 (19:34):
You have to put that in something this longer. And
if it's below a certain mark eight minutes, you can
only really run one ad. So whether it's two minutes
or eight minutes, you're getting one AD out of it.
So we want two minutes because that's four ads.
Speaker 3 (19:52):
So then that tells us. But now back to you
chaps talking about it earlier. Joe he was telling me
that Whack came into the room. He was kind of
hating on our idea.
Speaker 4 (20:03):
Yo, Yo, Joey was in there there, Yo, bro, Bro,
I go up in the room. Bal right, I forgot how.
I forgot how your came up. But it was like,
I think I'm at a shot at the joint out
or something like that. I'm like, yo, go check it out.
So so immediately he just like he like and when
he goes to it, oh seven. So I'm like, yo, listen,
(20:26):
it's not seven songs, bro. He brot the song down
to seven pieces. Bro, what it's not gonna work. I'm like, bro,
it's working. What are you talking about, bro? But immediately
it was just like you know what I'm saying, negative Nate.
Speaker 3 (20:39):
Part of the old business as well, Like don't get
me wrong, He's a part of more of the recent
old business for sure, the last business model that was extreaming.
I'm not gonna lie on whack cause he was like,
ge do do do do do? Like he was telling
me what was up. He said, Man, you gotta do
this that, And look, I know it's you know, whack
(21:00):
on some bullshit a lot of time, but I can't
lie that motherfucker know the shit. When he started talking
about the shit, he do know they know that, but
it's going to be a fear like dog is the
exact opposite dog Face Timey for a hour like Snoop Dogg,
like that, this shit is crazy, this is you know
what I mean, And they think it's one idea. They
don't realize, you know, we rallying up to just back
(21:21):
back back, back back, I mean, and still not conceding
that we're gonna still make a record great enough for radio,
like like, I'm not conceding that these records can't perform,
but I'm giving people more to me more rap. I
(21:41):
think when people go to streaming apps and they type
in rap, they actually want to hear you rap. That's
why I think you have Griselda doing well. The Detroit.
You know that movement doing well. They just am seeing
they not even tripping off the hooks. They got dope
beats and dope. That's why the clips is doing well.
(22:02):
But I'm in a place as a record maker, whereas
like I'm coming into my prime as a record maker
as an MC, I feel like I hit my peak
probably about four years ago, five to six SEPs maybe
even longer, like I was MC in my ass off
like if I let you a white lightning, like I'm
MCing Ray Kwan and goes to be like that niggas,
(22:24):
you know what I mean, Like I'm going. But as
I became more of a recordmaker, which I think Q
shout out the Cube who just dropped a new record
before hip hop people are really kind of giving Cube
a hard time because when you become a true songwriter
and you have success as a songwriter, you'll lock yourself
into a place to where you rapping for everybody to
get the song, you know what I mean. That's what
(22:47):
that's where he's being critigued on. Like I was telling
somebody I thought it was dope. They was like, glass,
don't you want that death certificate?
Speaker 4 (22:54):
Cube?
Speaker 3 (22:54):
And I'm like I'll never get that Cube again because
I got it. But how do you go back to
that cube? When you can do it put your back
into it. Qbe made twenty million dollars and he knows
he's dope no matter what he do. But when you
become the ultimate songwriter, Cube is a Hall of Fame
(23:15):
songwriter trap. There's very few MC's that came from you know,
M sing normally. You know, if somebody's a songwriter, we
won't even put him like a flow rider. We won't
even give him, you know, the same credence as an MC.
You know, we were like, oh they're dope, they make
dope songs. But Cube started his career as a fantastic MC,
(23:38):
and then he became this Hall of fame fucking songwriter. Right,
I'm talking about big smashes like out of this World
where it's just him. He's doing a hook. You could
do it, put your back. That's a top ten song
in a country. Like he wrote that and writing a hook.
That's why always say when people look at Drake or
Kendrick and ain't like, oh, you know Kendrick, and I'm like,
(23:59):
bro Kendrick wrote a number one song with him doing
the hook once you can do that. You a bad motherfucker.
If you could have the number one song at an
all genres trap and you're doing the hook yourself with
your voice, Oh you next level, Your next fucking level.
And Cube has top ten songs. That's him.
Speaker 5 (24:17):
You could do it.
Speaker 3 (24:17):
Put your back into it, I could do it. Put
your ass into it. You could do it, like he
knows it. So even right now when I listen to
him in the video, which is the content is fire
right because it's fucking Cube making a movie right just
right up his fucking alley, it hit me when I'm
talking to Peak, like right now, like, what's fucking up
Isaac Hayes. The third is right?
Speaker 4 (24:40):
Noah.
Speaker 3 (24:41):
So back to the point I was telling Floko. I
was telling Floko, I'm like, yeah, Flocko, Uh, you gotta understand,
you're not a journalist, like you can have inside information.
You're an entertainer, right, You're an entertainer who reacts to
things happening around street, urban coaching. It could be the art,
(25:03):
it could be people, but that's what you do.
Speaker 4 (25:06):
I said.
Speaker 3 (25:07):
It's a disservice to you when you don't have insider
information at the highest level like you're not just reduced
down to people. Trap is like with us and hip hop,
like how you like gen not fucked that we really
need to start giving niggas hip hop one. Yeah, that's
a fact dis service for us, right, because we know
we're entertainers at this point, right, we understand were making content.
(25:30):
I know I'm not a journalist. I am not journaling
all these niggas records. I'm not I'm not journaling all
the new dances. You know. I like the shit I like,
but I focus on the things that stoke my interest.
Speaker 1 (25:49):
Right, So it's like, just looked up the YouTube just
just just only YouTube's at revenue for only quarter two
of this year, not the whole year. Quarter two. What
do you guys think of it?
Speaker 4 (26:02):
What is it?
Speaker 1 (26:03):
Nine points?
Speaker 5 (26:03):
I guess forty nine million?
Speaker 4 (26:07):
No, he about to say billion, nine point six b Yeah, billion.
Speaker 1 (26:12):
They're on pace to probably clear forty billion in AD
revenue on YouTube this year.
Speaker 4 (26:21):
What I think it is? I remember this happened like
a couple of years ago when I realized, like the
way I was consuming music, the way I was streaming TV,
like I was watching I wasn't watching no commercials. Joe
like I wasn't knowing no new movies that came I
wasn't knowing no new products that came out.
Speaker 3 (26:39):
Hey, people talk shit about me because I won't do it.
I keep space for the commercials.
Speaker 4 (26:47):
Do you like watching commercials?
Speaker 3 (26:48):
I need the break?
Speaker 4 (26:50):
Nah? Nah, I don't want commercials, man, I don't want commercials.
I get up and go through selling commercial Come.
Speaker 1 (26:56):
On, what I'm watching? Some stuff has actually good. There
are certain platforms that have really worthwhile advertisement, Like it's
almost as good as the content.
Speaker 4 (27:06):
What platform would this be? Let's get a plug for.
Speaker 1 (27:08):
It for real?
Speaker 6 (27:09):
Huh.
Speaker 3 (27:10):
I think Hulu got good stuff. I'm so fared. YouTube
THNK got so cool. They let you pick the advertisement.
Yeah yeah, Like what actually do you want us to advertise?
Speaker 4 (27:20):
This is is? No?
Speaker 3 (27:21):
Oh fly shit?
Speaker 4 (27:22):
You know the best with it through right now? Amazon's
the best with it? You watch something Amazon TV, right
we got to the Amazon fights something like that. You're
watching it. You can watch the and the commercial and
then go purchase the ship from the from the TV.
Like all about that. Boo hit the button. That's just crazy,
that's crazy.
Speaker 3 (27:42):
So why not?
Speaker 1 (27:43):
Why not?
Speaker 3 (27:43):
As we take this podcast visual which is gonna make
the podcast really explode. Right, we already setting up the
lunch hour to do other stuff as a stream, right,
but we take the podcast, are we? Even with YouTube?
They don't want to give you the money until you
have this big number of people. Yeah, right, like they like, nah,
(28:05):
we gonna keep you on a decent end. But if
we have a ratio, they have to keep it. Huh.
Speaker 1 (28:11):
They have a ratio that they have to sustain.
Speaker 3 (28:14):
So is it smarter idea at this point for that
type of content? Is it really Patreon or is it
only fans? Or is it Hulu or toob?
Speaker 4 (28:28):
I said Patreon. I like Patreon within that it's all
subscribers based though, I think, but you got to just
give them you a product.
Speaker 1 (28:36):
Just higher floor. The other ones are higher ceiling.
Speaker 5 (28:40):
What's the easiest to get our stuff into Patreon?
Speaker 4 (28:45):
Patreon Paytreon's don't want to do it, and then it
just comes along with them just just having just having
the subscribers and getting them and having it. You don't
want to use the word we gotta said at the
content for them to go there.
Speaker 3 (29:00):
Ye see, that's my problem. We spend so much time
advertising them. Yeah, that's you get what I'm saying like,
you have to send people. Remember that's how it works.
You're sending people to Patreon, like the natural place.
Speaker 4 (29:16):
You go to is YouTube.
Speaker 3 (29:18):
I was telling you this, bro, but I agree with you.
That's my issue with Patreon. If there was an issue
with Patreon, because Patreon is cool. But I'm saying you
have I have to advertise Patreon from here on out. Yeah,
you advertise us.
Speaker 4 (29:35):
We want to go back to I was telling you
this man was making what he was making a month big.
Speaker 3 (29:40):
But I told you that was Captain. It's it's not
it is he became.
Speaker 4 (29:47):
A big spokesperson for the platform. Like that.
Speaker 3 (29:51):
I tell you when you when once once the lunch
hour cross that threshold, will have that dinner and you
could kind of be sad to me in person. You
could be like, fuck, you told me, and it's still
gonna be good money. You feel me. It's the money
you think is not true. They not paying you. If
(30:11):
that was the case, Bro, we should better take lunch hour.
We're doing enough numbers at this point with lunch hour
to where we can go to an advertiser and be like,
we'll advertise this for you.
Speaker 4 (30:21):
That's a fact. So the other day right, somebody took
and they were saying the highest earning person on like
on only fans, it's some girl she made like thirty
two million last year or some shit like that.
Speaker 3 (30:39):
God you saw you saw that lady who just sued
who just sued Shannon Sharp? Yeah, her little money. What's
the first thing she did? Only fans, it'd be you'd
be the biggest in the world at this point. You
know why you that money ain't the money that they
(31:02):
they're promoting that to us to make us want to
go to their platform.
Speaker 4 (31:06):
I can belie what you're saying with them do the
same thing.
Speaker 3 (31:09):
It's a good business.
Speaker 1 (31:11):
It's just it's just about the ratio that the that
you know, the creator gets. I mean, like this pull
it like for twenty twenty four OnlyFans claim they did
seven point two billion in gross revenue. But that you know,
there's their percentage. That's more of a direct to creator
(31:32):
model than a reverse engineered advertiser to platform circa creator model.
Speaker 3 (31:44):
So the question is, like, is.
Speaker 1 (31:50):
Is it worth.
Speaker 3 (31:53):
The added.
Speaker 1 (31:56):
Like if you think like the amount of time it
takes to siphon people from other platforms over to Patreon OnlyFans,
whatever your subscription platform is for every one hundred people
that you siphon over from Twitter or from wherever else
they subscribe, you get ten dollars. How many people does
(32:19):
it take for you to siphon to the other one
in order to get ten dollars? And can you do
that and exceed that?
Speaker 4 (32:28):
So you basically saying brand be able to bring build
something in one place and then get those people to
come from that one place over to another subscription based
platform like that.
Speaker 1 (32:38):
Yeah, Like if it takes if you're doing ten bucks
a month, it takes ten people for you to get
one hundred dollars. How many people does it take for
you to get one hundred dollars per month from YouTube?
And does YouTube natively siphon enough people over to your
channel through their algorithm trick? Yeah, your ability to decipher
(33:03):
people from that from there, from there.
Speaker 3 (33:05):
To your That's my point. The algorithm means are they
promoting you? All it means is YouTube promoting you? And
they already decided what they want to promote. It's our
job to stay on which curves as they change and
create content that fit those curves.
Speaker 4 (33:26):
But this is my thing, all right with when it
comes to that I felt like I understand. Now, let
me say when we say they we're talking about the machine.
You know what I'm saying, whatever machine it is, that's
how and that's how some people some people will figure
out like it's a it's a way of figuring out,
you know what I'm saying, Like, all right, this is
the this is the content that they that's that's drawing
(33:49):
people that they are attracted to right now. That's why
you see the same thing going over on the same
conversation being spoke over and over. You might want to
be a person that be there and doing original content
ain't nobody else doing, though, but you might end up
staying outside of the algorithm because they only keep it
in the algorithm what everybody's talking about, because that's what.
Speaker 3 (34:08):
You're searching for. Yeah, that's what they're they like if okay,
so they might say this is what we're thinking. But
if one thousand people typing young thug in the next
thirty seconds, they're gonna start moving young thugs content to
the forefront. Hey, young thug content, young thug content. Right,
So I'm asking you guys, what's up, what's the higher ceiling,
(34:32):
what's what's better? Like he said, the higher floor or
the higher ceiling to me, right, it's like you want
to go with the greatest and simplest way for you
to be exposed for the most amount of money.
Speaker 1 (34:46):
Well, here's I mean what I'm pulling up from the
straight posted numbers.
Speaker 5 (34:53):
So you only do one platform, is what you're saying.
Speaker 4 (34:55):
No, you don platforms. Rump, You're not locking or nothing.
Speaker 1 (34:59):
Okay, OnlyFans takes twenty percent of their gross revenue. Subscription
based YouTube takes forty five percent of their ad revenue.
So bigger number wearing more viewers on YouTube. So it
(35:24):
was so far as how many people find you on
YouTube thanks to YouTube or thanks to you? To close
that gap?
Speaker 3 (35:42):
That gap is now are you making a mistake? Okay,
here's another thought, right for the content creation concept, what
of the goal is to be in front of where
everybody can access you?
Speaker 4 (35:56):
Right? You do.
Speaker 3 (35:57):
You will need to depend eventually on them to promote you, right,
but you will have those moments. But then you go
outside of their economic motto to monetize it. You know
what I'm saying, Like you have your own salesman to
sell your show.
Speaker 4 (36:15):
Yeah, that's what they do when they But when you
see all these you see these big platforms and all
that the way they set the whole page up. They
also selling product though too at the same time, you
know what I'm saying on on yeah, so I think
that's how people get off on that right there, all
them big the big content creators, YouTube channels.
Speaker 1 (36:38):
Oh they're they're living on the read ads.
Speaker 3 (36:42):
Yeah.
Speaker 4 (36:44):
Yeah, and that's that's for mm hmm. That's the best
way you could do it. But I mean, I mean,
I hear what you're saying. How does that? How does that?
I don't know, like when you go to YouTube page
real how it works? Stop? How does the You got
two buttons? You got a subscription button, you got the
join button, So what's what's the actually the joint But
(37:07):
we have that now, No, I don't know we have
I've seen it on pages though. You got you gotta
get your turn subscribers though to get maybe I think.
Speaker 3 (37:14):
We have access. It's a community, but where people can
join your community.
Speaker 4 (37:20):
So that's not that's not like a subscription, like a
subscription paid based. They offer it.
Speaker 3 (37:24):
They do offer it again, the.
Speaker 1 (37:27):
Work, I don't know what does that? What what does
that mean? What's your community? You and community cross.
Speaker 3 (37:36):
You can build a community that has like different like
people can get.
Speaker 4 (37:40):
It's like page post step stuff, the postep stuff they
want to post stuff. It's like page behind. I ain't
know how that went because I seen it on certain
pages though, But it's a subscription and they say join.
I know I hit joint one one time before the
page and they were talking about paying, paying a monthly
based or something like that. They got it on Twitter
also too. We don't.
Speaker 3 (38:00):
I don't have none of that because we don't have
anything built behind it. You can't just to me is
like you could just be a dig and just try
to take people money versus how do you develop a
community behind here? And can we I think we can,
but then we need to commit and we're on the verge,
Like we're on a verse for sure, you know what
I mean. Like I'm looking at how we're starting to
(38:20):
make paper. I'm looking at how I'm a split it,
how I'm running a business to make sure everyone's making it.
What it costs me to keep this shit on, keep
these lights on, all of the above, you know what
I'm saying, and to keep this thing going. But I'm
definitely on the verge of having someone help us build
a community out for the lunch hour. But we know
that's a YouTube base that we need to go out.
(38:42):
We need to go out and figure out a way
around YouTube's economy to make it valuable. And then because remember,
like every dollar we make, we're gonna have to put
dollars back into advertising on YouTube to put dollars back
into developing what it looks like, you know what I mean?
(39:07):
And that's why I'm telling Pete as we shift because
now No Sellers is getting up to another level too.
It's like, Okay, if we get the video component, I
know what we could do. But I'm saying, is the
goal for that content? Hey, you know, let's go to
tub right where you get people like maybe we should
(39:28):
be trying to make a deal with one of these people,
you know what I mean? Like all of these people
need content. All of these people need content. Facebook Meta,
all these people need content, TikTok, all these people need content.
Everybody need content because they need to run their advertisements.
The reason music is struggling is because people aren't going
(39:50):
to radio to advertise no more. Yeah, they don't have
the same Like I had access to something that was
so crazy that I'm about to do. That's so dope,
like because radio, you know, we're not competing against Coker
Pepsi every fucking day no more with radio, but YouTube
they're getting big dollars, which means the dimes you spend
(40:11):
don't be worth it. Yeah, so I think we have
to flush out the community for the lunch hour. But
I'm telling Pete, what's the next thing with no ceilings?
I think the thing with no seilings is really making
it something that could be bigger.
Speaker 4 (40:32):
You're gonna get a weekly TV show what happens? I
can see Pete doing late night late night television. That's
the only place. That's the only place to go. Havn't
stepped with.
Speaker 1 (40:44):
It would be an arms dress who falls asleep first me?
Speaker 3 (40:46):
Or the audience like King, people just hitting me like
man glass, it's King or trapped like you see the
lunch Hour And people been saying that about me and Pete.
But I know we're missing that component visually. Once we
have that component, it's it's a roof, dude.
Speaker 1 (41:04):
I'm telling you, I'm just trying to find a willing
body double. I'm a body double away from the taking
right off.
Speaker 4 (41:11):
You want to do, like yeah, you know what I mean,
they got ais out there now and they might be
able to find you get your.
Speaker 1 (41:19):
Imagine. Yeah, right there, I'm sexy your me.
Speaker 4 (41:25):
Yeah. You see the AI advertisement dolls they got now
be straight AI doing advertisement for for products and all that.
That should be crazy, all right, But I think I think, yeah,
doing the individual base and and and doing a doing
some type of like sit down you know what I'm saying,
whether we could get it not be remotely and be together.
(41:48):
I think that like listen man, they like and what
were presenting they've been liking, you know what I'm saying, Pete,
and with no sailings do with the podcast definitely with
an the visual part you gotta bring into that, bring
that to light though.
Speaker 5 (42:00):
But you want to fare out which platform to launch
and on?
Speaker 3 (42:03):
Well again, this is a content thought right where we're
thinking about, like cause it don't just stop like to
me like trapped twine you pee. We figured out music.
We're like, okay, this is how we maximize the licensing
fee for records. We create this specific style of record
for this this right here now gives us maximum dollars, right,
(42:23):
which gives us more marketing opportunities to gain exposure, right,
and it's like okay, and it forces me creatively, like
that's content, right, it forces me creatively, like how can
I make this worthy of listening to the last title?
You know, like like like prime example, like the Wealth
(42:45):
Education song your bills, Like you have to listen. You
have to be like hold on, like you know what
I mean. You know what I'm talking about trapping, like
when I'm flocking the crib and we get on this,
we get back and get the receipts that that story, right,
Like you have to listen.
Speaker 6 (43:01):
So you say you got but you're saying, now we
got to add the visual component to it to actually
make them listen.
Speaker 3 (43:08):
No, no, no, that's simple too. But even like okay,
like from want it with Jurassic five, right, make sure
y'all check that out Lastmalong wanted Jurassic five La Giants,
but with the next song right because it's roting excuse me,
it's written and delivered in chapters. Now, I know, I
just need to shoot one chapter, okay, right, and then
(43:30):
I'll take that chapter, that specific chapter and make a
music video for that chapter and that sizes up the
song like I thought about doing something that's a trailer,
like making a fucking movie trailer to a song, because
you have to attach it to something visually, Like me
and Pete have done incredible for the podcast, just audio based,
(43:52):
but once we do the visio base, the visual base,
it's gonna be different. It's gonna really hit off because
we already building so much. It's only so much longer
before ADHD, before you know, the King's Court stuff start
to become something. So it's like, now I'm figuring out
the model. That's what I guess. I'm figuring out for
all the stuff we're doing. What is the model? And so?
Speaker 5 (44:13):
And you said we should be able to go try
to get a deal with somebody like to be Hulu
so we could run them.
Speaker 3 (44:18):
Asking, I'm asking, is that the thought? Like, I mean,
if it's possible, we should hit every door we can.
Hell yeah it's possible, you know, Hell yeah it's possible.
Speaker 4 (44:30):
What do you think it is, Pete? What's the move?
Speaker 1 (44:34):
It's hard to say. It depends on what the offers are,
you know, Jillie, what are the mouse too? It is
what you can get, it seems like, and I don't
know it's for sure. If if you're trying to get
your money from the conventional big platforms, big streaming platforms.
(45:03):
There has to be a commitment to making money in
your own read ad content or cropping in your own commercials.
Like I watch a lot of different crypto and financier
people that post different shit on on like Rumble that
it's I can't watch it anymore. There's too many goddamn
(45:24):
advertisements because Rumble has their advertisements, and then the show
has its own advertisements that are being interrupted by other advertisements.
It's just hell, It's god awful hell. But something like
that has to have. You gotta get your money. You
gotta get your money somehow because the pigeonshit split that
they're going to give you on their money versus the
(45:46):
amount of viewers. Because like you say, like they want content,
they don't want content. They already have content. They're just
effectively competing against each other. It's almost like Uber and Lyft.
They're just fighting for pastors. They don't need passengers, like
there is more shit available than what they need drivers.
Speaker 3 (46:11):
They don't what they'll act like, they do know they
do it, but the point is they have a way
that they're doing it because they're forever advertising. Like the
goal is not to make to let an Uber driver
make two thousand dollars. If you have to work hard
to make too. That's what you will want to do.
(46:31):
If you're a business, you will want as many drivers
to make pick up fast as possible. Convenience changes. You're
selling convenience. So look at it like this when I'm
saying no, YouTube isn't looking for creators, but they do.
You can't deny that they're making creative creators. They're making
it easily accessible. You know what they making it hard
to do. You know what they're making it hard to do.
(46:53):
Get paid. See, everybody is lifting the floor of getting
paid like they like, Nah, you don't get paid on
the first floor, You'll get playing on the second floor.
You'll get paid on the third floor. You make it
to the fourth floor, you can start making some money.
Speaker 1 (47:05):
Sure, because that's what it is to where they realize
you're pulling people from a competitor. You're you're you're you're
pulling five hundred thousand man minutes a day from our
competition that our ads are getting revenue from based off
(47:28):
of their exposure here relative to their exposure there.
Speaker 3 (47:32):
So then at that point trap it's as simple for
the lunch hours looking at the analytics, seeing target and
figuring out products that want to sell to that target.
Speaker 4 (47:40):
That's what it is, right, Like I was thinking, wasn't
that what he was saying upon the show? Doing their
own advertisement and the other advertisements coming in from like
YouTube or whatever. It's like that, yo, the one, the
one is that I get from that?
Speaker 3 (47:53):
Who do they do it?
Speaker 4 (47:54):
About three advertisements episode? William Gillian Waller brilliant. I didn't
stand Billionadie too. Yeahs at the joint movie was there?
Speaker 3 (48:04):
We watched the whole wall of ships. Today they got it.
Speaker 1 (48:09):
Doggy Diamonds is stealing stuff in Atlanta Act Black Effects
twenty twenty three or four four four.
Speaker 4 (48:21):
Yeah, So that's all I'm saying. I'm seeing so many
new answer dam Vodka. That's the plug right now for
them right now. But I haven't seen that so many
times on Gill while every time I remember Gilly, I
mean a while, I broke it down one time, like
to the to the fact of the way they did
it at the beginning. They was going over to the
local businesses back then.
Speaker 5 (48:42):
So look for our own advertisements too, you got to
if you want the money, you got to.
Speaker 4 (48:48):
You got to go out there.
Speaker 3 (48:49):
You got to think you have a choice, because right,
you know, whatever they're paying you, I'll be honest, you
should be making three times a Yeah.
Speaker 1 (48:59):
And like you talk about the loss in revenue to radio,
well you know who else is losing revenue businesses that
are depending on radio adverage because they're not getting customer exposure.
Speaker 3 (49:16):
So how do you sell? Can you sell local businesses
through a podcast?
Speaker 4 (49:21):
Yes?
Speaker 3 (49:21):
Yeah, your audience need to be.
Speaker 1 (49:24):
Local, your audience is not proportionately local.
Speaker 4 (49:29):
Well well no, well a lot of times you could
do local, but then you also you also want to
do internet based platforms though too.
Speaker 3 (49:38):
To me that would make sense.
Speaker 1 (49:39):
It depends on how disproportionately regional or local your listenership is.
Like if you have data shows, hey, look I get
X point eight X are in your footprint. You guys
are no longer getting money from Power one oh six.
From the money, you're not getting ROI from them. So
you're a local mechanics, show your bail bonds, you're all
(50:02):
those everything that advertises locally on Power one oh six.
You should be getting an ad for them instead.
Speaker 4 (50:13):
Yeah. Yeah, because because the data would show you where you're.
The data could show you where you're where a lot
of people come from, though, and I would say, I
would say within with the then maybe your local area.
You know what I'm saying, Like very you know what
(50:33):
I'm saying, But you don't know where.
Speaker 6 (50:35):
I just don't know how disapportion if you get local,
if that means you have to do local things now
and then you know, to show local.
Speaker 4 (50:46):
You know, I don't think you maybe it's internet based
though you really want to do though internet.
Speaker 3 (50:53):
It's not even like you would have to advertise locally.
Speaker 1 (50:57):
Yeah, you know, you know you're disproportionately local. Let's just
let's say hypothetically, Let's say hypothetically you pull the data
in eighty five percent of the listenership and viewership comes
from the greater Southern California area. Sure you know who
is dependent upon the greater Southern California area. That's not local.
That is dying Right now, Las Vegas start sending people
(51:21):
to Sahara, the Old Fat the only hotel resort all
the strip that doesn't charge you forty five dollars minimum
a day for parking, the only free parking on the
strip is a hera fat.
Speaker 4 (51:32):
Look you do big aupdu Atlantic City. There you go, bingo, bingo,
big go to.
Speaker 3 (51:38):
Here go the audience watch device type sixty percent is
on the phone. Twenty seven percent is on a TV.
Speaker 1 (51:47):
Hm, I get that.
Speaker 3 (51:49):
Things that you use for your phone, yeah, right, things
that you use for your phone. Right, So maybe it's plugged.
Maybe is Maybe is cables charge lightning cables. Maybe is cases,
you know, maybe it is.
Speaker 4 (52:04):
You're saying products, you're saying product wise. Okay, I got you,
I got you, I got you, got you, got you
got age.
Speaker 3 (52:11):
The biggest demo for the lunch hour is thirty five
to forty four. Right, that's forty percent.
Speaker 1 (52:16):
I believe.
Speaker 4 (52:17):
Wow, that's a demo.
Speaker 3 (52:19):
Twenty three percent is twenty five to thirty four. And
our forty five to fifty four is really strong. It's
twenty seven percent. Yeah, we even got fifty five to
sixty four. It's nine percent.
Speaker 1 (52:30):
Thanks King, King, many thanks for having that resent button
so frequently.
Speaker 4 (52:36):
If you're now there, citizen cloud right there.
Speaker 3 (52:38):
Maybe gender is seventy three percent male, twenty seven percent female.
Speaker 1 (52:43):
Well't get rid of those twenty seven percent, no problem,
I can run those right.
Speaker 4 (52:46):
Off, Get that up's get that up?
Speaker 1 (52:49):
Oh sorry, that's right?
Speaker 3 (52:50):
Yeah yeah, like.
Speaker 4 (52:52):
Yeah, keep your shirt, yeah yeah, yeah.
Speaker 3 (52:57):
We really need to look into these analytics and that'll
tell us a lot. And I think we just need
to get a lot more creative with content creation. Like
I definitely think because we know that we have whatever
that number is, that number is hold on, that's a
good demographics to have though.
Speaker 4 (53:15):
This last.
Speaker 3 (53:18):
We've gotten the last twenty eight days, we've gotten four
hundred thousand views.
Speaker 4 (53:23):
Twenty eight days. Yes, that's a good number of the
show right there, it's a great number of show. All right.
You can see we're hot right now anyway from the
joint because.
Speaker 3 (53:33):
Of example, like we just went up with a video
is Young Thug a superstar and hip hop? Because Young
Thug is how nice views are similar to what you
usually get in forty minutes, it's over one thousand views. Yeah,
we need to translate that information to paper if we're
(53:54):
going to go out there and go ahead, try to
get some advertisements, and you showcase that we can definitely
do that. But this ain't nineteen seventy seven. Let's put
together a chart that's like in your phone. You could
just compete.
Speaker 5 (54:05):
Yeah, that's what we need to put together for starters.
Speaker 1 (54:09):
We need to, like, I think, to bootstrap that. I'm
not saying it's outside of our ability, but it's probably
outside of what we're realistically.
Speaker 4 (54:17):
Going to do.
Speaker 1 (54:19):
So I think what's probably the best course of action
is to determine what the hell firms specialize in that
shit and contract one out and give them all the data.
They have a rolodex, they know who's advertising, who isn't,
and they can streamline that and make it ten times
(54:39):
more efficient, ten times faster and all the rest of it.
Speaker 6 (54:42):
Oh, that's glasses and steaking. Pete, you said the right thing, Pete.
I see why you on this show.
Speaker 3 (54:47):
Pete. I got that man here.
Speaker 5 (54:49):
Yeah, I see what professionalism, Pete.
Speaker 3 (54:51):
Professional man.
Speaker 5 (54:53):
We keep it that way.
Speaker 3 (54:56):
As a team is building out right, We've got Squeeze,
we got the Teama, we got like we're party to
build a cool team of people that's helping with the
lunch hour. They looking they like what you're gonna do
with no ceilings. So it's like like, I know what
I'm about to do with this next you know, the
next conversation that I want to do a Pete live.
(55:16):
I want to do three or four with Pete Live
and then like bring lunch Hour and no Ceilings together
on the same situation, you know what I mean, onto
the same live event.
Speaker 6 (55:26):
The good old days, Pete, the good old days live
up in this little room.
Speaker 1 (55:33):
That's all right, that's all right.
Speaker 3 (55:34):
I'm talking about like an event king where you like,
where you can walk around and shake people hands and
like this nineteen Yeah.
Speaker 5 (55:39):
If I'm just saying though, it just reminds me of
the good old days. It was all this little room.
Speaker 4 (55:43):
Oh yeah.
Speaker 3 (55:45):
So I think that's the catch with content creation. Like
I do think you don't need to know anything. All
you have to do is be entertaining on a particular subject.
We just happened to know about hip hop.
Speaker 1 (55:57):
Yeah, I think there's I was thinking of there's three ways,
for three reasons why people will watch somebody. One, the
topic in total is just that popular at the moment. Two,
the personality is just infallible, Like there's certain people that
are interesting enough all this. I'll watch them talk about,
(56:17):
you know, aluminum cans. And then three they're actually bringing
in information.
Speaker 4 (56:23):
About this information. That's it.
Speaker 1 (56:28):
The education, the topic, information, personality.
Speaker 4 (56:32):
And even within that though. I think that the way
YouTube even even pays it out though with the their
content creators is if you're doing like a tutorial here,
teaching something, you showing something. I mean, they actually the
ones who get paid the most, the ones who you
know what I'm saying like that when it comes to
the breakdown of people, Yeah yeah, bro, yeah, then looking
up the look it up for you if you can't.
(56:52):
I think that's what I think. That's the ones that
get paid.
Speaker 1 (56:55):
Conversations about how to create culture.
Speaker 3 (56:59):
I need to get into this ship, you know what
I'm saying. How you.
Speaker 4 (57:04):
Can know what I'm saying more I entertained division blue
division lesson what it is that d I y that's there.
It is exactly, that's it right there and everything. That's
the where it goes. But yeah, it could definitely you
could definitely definitely find some some advertisment dollars though, man,
(57:28):
because everybody commercials is done. Man, it's just it's just us. Yeah,
we know. I was thinking about, you know, what the
content creating was before, like as a recently know, you
know we had back in the days, what's that funniest
home videos? That was the content creating back then? You
know what I'm saying, That's what was. That's what people
was watching. What I'm saying like that sagged mm hmm.
(57:51):
Then it's spun over to now people just you know
what I'm saying, just turn his camera on.
Speaker 1 (57:54):
So it really is That's how it got to start.
Speaker 3 (57:56):
That's all it is, Rob Big and Rob what's the
name of this? Know what's the show? Rob has his
own show where he did the same thing.
Speaker 1 (58:05):
Ridiculous ridiculous ridiculousness.
Speaker 4 (58:09):
Yeah, so that's all that. That was all content grating
right there. That was the first reaction reactional videos. Yeah,
because because for for what we do though, I mean
this this has been going on for it's been going
on for a minute or two. You know what I'm saying.
This is basically we basically pop view you know what I'm.
Speaker 3 (58:28):
Saying, And you have to accept that that's what it is.
Speaker 4 (58:31):
Yeah, yeah, I mean I'm good within that though, you
know what I'm saying, Especially like when I when I
be going because I go through and I go and
watch people stuff and and and the information they be
giving out to be terrible. That's why I think they
don't know.
Speaker 3 (58:50):
They don't know as content creators like they're just entertaining
in that like show biz is entertaining in the boxing space.
But he you don't know a lot enough about I
be listening to people talking, I'd be like, it's no
way you really in the boxing saying that shit. But again,
(59:11):
what he said that made you say that, No, it's
just different things Like all.
Speaker 4 (59:15):
Right said Mike Tyson was the best, was the best
heavyweight of all time and g hated that right there.
Speaker 3 (59:20):
Yeah, what it is trapped? You know what's I couldn't
I wouldn't waste my time trying to argue, like I
was telling coach that day, I wouldn't waste my time
arguing that. I understand. Mike Tyson is for sure, out
of the guys over the history of guys that I've studied,
and we talking about one hundred and fifty years of boxing,
he's one of the ten greatest and most accomplished heavyweted everything.
(59:40):
He's probably one of two of the most popular boxers
in the history of boxing, you know what I mean.
Like he's really accomplished, he's really famous, and he's really
a unique entity. Like so it's like I wouldn't like
That's what I was telling coach that day, like you
want me to have a conversation about a bunch of
other stuff that that's not how people galvanize. I mean,
(01:00:02):
that's not what galvanizes people on greatness. Like I know
there are four more I know more skilled heavyweightt than
Mike Tyson today. And that's not to say Mike Tyson
is not one of the most skilled heavyweight. It's no
way you can close out on niggas that big at
five to ten without being unridiculously killed. Sure, a lot
(01:00:24):
of quickness, but he just knew, you know, you could
tell though. It's like me with cripping, bro it's one
hundred crips, Like it's one hundred cribs that you can
know trap. You probably know one hundred cribs, And ninety
nine of them don't know more about cripping than me.
That's not to say they don't know how to be
a crip. They don't know more about what winning of
cripping than me. Ninety nine of them looking out arrogant
(01:00:47):
and confident, it has to be I'm telling you ninety
nine other niggas. Do I know more about pot ruin
than whack because I make it my business to know
about py ruin. I'm making my business to know about cripping,
not just being a cryp, not just being naturally a
part of the street urban culture, either southern California or
(01:01:09):
the West Coast, or whatever you want to call it.
At this point, I make it my business and know
about it. That's how I am hip hop. I didn't
know nothing. I just grew up in it. Second nature.
Nigga was walking breathing there, hip hop, whatever that was.
The average person can't tell you nothing about oxygen. Think
about it. They can't tell you about air. They just
(01:01:29):
know they breathing in. They don't know. Most people don't
know seventy percent of the oxygen comes from under the water,
from the plant life under the water.
Speaker 4 (01:01:37):
They don't know that.
Speaker 3 (01:01:38):
Why would they know that? But guess what I know
about this crippt. I know the first two crips one
and two. Ninety nine percent of crypts period, don't know
the one and two of cripping. The first two crips,
they don't know that. They gonna tell you all kind
of popular cribs or famous crypt They might know one,
(01:01:59):
they don't know two. I know one, two, three, and four.
Speaker 5 (01:02:04):
I was about to say that too, like do you
know who three and four was?
Speaker 3 (01:02:07):
I don't know five and six. I'm make it my business.
I'm not into a lot of things, like hip hop
has became paramount in my life to where I take
most of my days and focus on what I do
for a living. So I learned about it. I try
(01:02:28):
to get on the phone with as many legends to
get information. I always try. Sometimes they're not easy, but
when I get them, I shake them down like ice
tea short, you know, Eric Sermon, I'll shake them down,
Eric b I'll just get the information out. I tell
me this, and normally most of them are excited to
tell you. That's why cripping when I call certain g homies,
(01:02:48):
like if I call gangs to be like gangster man,
it was a put on, like a seventy nine will g.
Speaker 7 (01:02:52):
You know what I'm saying, niggas niggas used to seven
niggas niggas six sex. You know what I'm saying, nigga
to punch you a nigga wasn't and trying to kill you.
Let them know, like y'all home, y'all nigga be try killy.
He gonna tell me everything I'm gonna call Hans hans Man.
You remember the first I asked those questions? Like I
met Jimmy Henchman bro and asked him did he do
the ship? The two shot out Jimmy locked up right now,
(01:03:15):
Jimmy could hear this ship right fucking now? And Jimmy'll
be like, hell yeah, glasses.
Speaker 3 (01:03:19):
Crazy ass asked me, did I do that to pop
front the chuck right in front of face, in front
of game and face in g rod wow with you
and pop Mad' you really get the nigga shot?
Speaker 4 (01:03:31):
He told me, because I'm gonna ask you over a.
Speaker 3 (01:03:37):
Street niggas. No, he didn't, No, he didn't.
Speaker 4 (01:03:41):
He didn't.
Speaker 3 (01:03:41):
I can tell you he said. Nah. He said nah
ge like he liked the nigga. The nigga was taking
some money from me.
Speaker 4 (01:03:48):
So the two niggas who sost have ended it? They
both said no. Oh boy said no to and then
so who the fuck did it? Then? So trash did it?
Speaker 3 (01:03:57):
Then stretch the whole No, No, he was set up
to be robbed because he but nobody wanted him to
get shot. He said, gee, my niggas ran when the
gun shots went off, they.
Speaker 4 (01:04:14):
Thought shoot them if he shot himself.
Speaker 3 (01:04:19):
We're not fit to do that because you fear the
fuck I want to hear these niggas today, you know
what I'm saying. I'm saying. The point is, I care
so much. Like I asked Drake rest in peace. Drake
broke the whole story down to me. What happened with
you know the thing in Vegas, like I'm asking, I'm
asking Keith like I'm not. I'm gonna ask the older homies.
I'm gonna get there. Somebody should be around to tell
(01:04:41):
the story, not to snitch on him, but to tell
their perspective. Perspective is everything. So I feel like that's
what we should folk like as it's content creators, that's
what we're gonna do. I don't even fuck if I
start popping talking about what it's like to be a
white girl. I don't know. They didn't pay me ten
million to talk about what it's like to be a
white girl. I don't care if you're interesting or not.
(01:05:03):
If they would, I'm sure they would the last to
talk about what it's like to be a white girl.
That should be the biggest on TV.
Speaker 5 (01:05:08):
Yeah, definitely.
Speaker 3 (01:05:08):
I'm not making a fool out myself. For no fucking money.
Speaker 4 (01:05:12):
That's what I think it comes down to, Like when
you say that, no, no, what I'm saying.
Speaker 3 (01:05:18):
Is like food out yourself for money.
Speaker 4 (01:05:20):
Yeah, the entertainment partly when you say content creating is entertainment.
And I think that's what people get caught up in.
They get caught up in trying to entertain people instead
of just trying to be informative to people though, because
cont informative.
Speaker 1 (01:05:34):
Isn't hardways entertaining and it's and information is hard to
come by, goofballery isn't and and remember this, what do
they call somebody who's just in it for attention? What's
the what's the world's oldest profession?
Speaker 3 (01:05:51):
Horrid? Looking out for tuning into the No Sellers Podcast.
Please do us a favorite, subscribe, rate, comment, and share.
This episode was recorded right here on the West coast
of the USA and produce for the Black Effect Podcast
Network and now Heard Radio.
Speaker 2 (01:06:10):
Yeah, thanks for listening and celebrating five years of the
Black Effect Podcast Network with us. Keep following you because
the next five years are about to be even bigger.
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