October 3, 2025 • 43 mins
Do you say yes too often?
When was the last time you said no?
In this special live episode recorded at an iHeart event in New York City, Jay Shetty reflects on his journey from speaking to empty rooms to sharing ancient wisdom with millions around the world. He reveals how reframing adversity helps us face life’s “first arrows” without adding the extra pain of self-criticism, and the daily practices that keep him grounded through challenge. With powerful stories, from a Navy SEAL finding purpose through On Purpose while on deployment, to a young cheerleader who radiates joy despite paralysis, Jay shows how resilience and perspective can transform even our hardest moments into sources of strength and growth.
Jay breaks down what it really means to make “wisdom go viral” and why presence, not time, is the key to deeper connection. He shares the courage it takes to say no to protect your energy, how to keep your soul at the center in an AI-driven world, and the creativity that unlocks when seeing life through childlike eyes. This episode is your reminder to slow down, live with purpose, and let curiosity lead you toward greater connection and fulfillment.
In this conversation, you'll learn:
How to Reframe Adversity
How to Build Confidence from Hard Times
How to Protect Your Energy in Service
How to Say No Without Guilt
How to Think With Childlike Creativity
When we pause to reflect, reconnect with what truly matters, and choose to act with purpose, we not only uplift ourselves, we inspire others to do the same. Keep leaning into curiosity, resilience, and compassion, and you’ll find that the path ahead holds far more possibility than limitation.
With Love and Gratitude,
Jay Shetty
Join over 750,000 people to receive my most transformative wisdom directly in your inbox every single week with my free newsletter. Subscribe here.
Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast
What We Discuss:
00:00 Intro
02:48 It Started with Small, Empty Rooms
04:41 How Do You Approach Adversity?
07:48 The Reservoir of Joy
13:15 Making Wisdom Go Viral
17:25 Why Audio Feels Intimate
21:09 Navigating the Age of AI
25:54 Breaking Free from People Pleasing
31:58 Learning to Adapt When Life Shifts
35:38 Unlocking Creativity with the 30 Circles Test
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
How amazing would it be I've been so fortunate to
learn about these traditions that are five thousand years old.
They're not my teachings, They're not my wisdom. It's wisdom
that I've gained from my teachers and mentors. How amazing
would it be if these went viral and everyone, for
free could have access to these tools and skills. What
an amazing world we would live in. What if compassion
(00:20):
could go viral? What if empathy could go viral? What
if the ideas that bring people together could go viral?
Speaker 2 (00:27):
The number one health and well iness podcast.
Speaker 1 (00:29):
Stay Sety Jay Sety. So often we rush through life,
chasing deadlines, juggling responsibilities, and trying to keep up with
everything around us. But moments like these remind us to pause,
to reflect, and to remember what truly matters. Connection, compassion,
(00:51):
and purpose. That's what makes this gathering so unique. Normally,
On Purpose is where I sit down with incredible guests
to share their wisdom with you. But tonight the roles
are reversed. I'm stepping into the guestsie, sharing my own journey,
the lessons I've learned and the practices that continue to
guide me every single day. This isn't just another episode.
(01:14):
It's an intimate conversation about resilience, reframing adversity, and discovering
how we can make wisdom go viral in our world.
And I'm so grateful you're here to be a part
of it.
Speaker 3 (01:27):
We are blessed at iHeart to be able to work
with hundreds of creators who change the game every day,
and one of them is here tonight, a best selling author.
Last time I saw Jay Shetty, he was about to
go around the world or like forty cities with a
book that he had just put out. The biggest mental
(01:48):
health and mindful podcast are in the world and has
been for several years running and candidly just a dear
friend of mine and iHeartMedia.
Speaker 2 (01:58):
Let's bring Jay Shetty up. So some of this for
me is.
Speaker 3 (02:20):
Origin stories, and I think everybody here knows who you are.
But just in case, how did this happen? How did
I get to tell us a little bit of the
story of how you got here?
Speaker 2 (02:34):
Yeah?
Speaker 1 (02:34):
Well, first of all, I'm so grateful to be here
and wonderful to be surrounded by all of you, making
sure I can see everyone all the way up there
at the back as well. I have no idea how
this happened. I'm like living in Bonus Land. I had
no idea that any of this was possible. I didn't
(02:54):
ever believe that any of this would happen. I remember
booking small college rooms and putting up posters to try
and share wisdom. And I remember going to give my
first talk and I waited for ten minutes after the
announced time, waited twenty minutes, wait, thirty minutes, forty minutes later,
(03:17):
realized no one was coming. So I practiced my presentation
to an empty room. And then the second time, same
thing happened, practiced a presentation to an entry room, empty room.
The third time, I realized had to fire the person
putting up the flyers, but that person was me, and
so I couldn't really do that, And so I practiced empty.
Speaker 2 (03:40):
Rooms for weeks and weeks and years.
Speaker 1 (03:44):
And I had lived just a month for three years
before that, and I was just trying to share what
I'd learned, and to be honest, I was lucky. At
five to ten people would show up at an event
in London on a Friday night that was absolutely free,
so that I could just share wisdom I had a
day job.
Speaker 2 (04:04):
I was working full time.
Speaker 1 (04:06):
As a consultant in the city just to pay my bills,
and then I'd spend my evenings trying to share wisdom.
Speaker 2 (04:11):
And so that's how it started.
Speaker 1 (04:13):
And that led to one day putting out videos and
then podcasts and books and everything else. But that's really
the journey, that that's really the work.
Speaker 3 (04:22):
More than five to ten people here tonight. A lot
of what you talk about, which seems appropriate to start
here on a day like today, A lot of what
you talk about is reframing adversity. You just told a
little story about how you had a little adversity. You're
trying to get a career going, and after hours career
(04:45):
we are running and gunning. A lot of us marketers
in the corporate worldur in hour out, we hit adversity
all the time. We hit it emotionally, we hit it professionally.
What I love about talking to you is how practical
it gets so fast. Talk to us a little bit
about what that means for you, reframing adversity, and what
(05:06):
we could do literally tomorrow morning, maybe to live a
little differently.
Speaker 1 (05:14):
What's really interesting is there's this beautiful teaching that comes
from the Buddha that I love, and it's called the
second arrow. So the Buddhist talks about how if someone
shoots an arrow at you and sadly it hits you,
it's gonna hurt. That's what it feels like to experience adversity.
(05:35):
We all have that, whether someone shouted at you, someone
said something mean on the subway, your boss is having
a bad day, maybe your child said something to you, right,
whatever it is like, everyone's got their version of that.
Your friend screwed you over, your boyfriend or girlfriend or
whoever it was, broke up with you for no reason
(05:56):
at all. That's the first arrow. And the book talks
about how the first arrow hurts and you can't really
change that. But the Buddha says, don't fire a second
arrow at yourself. And the second arrow is the meaning
that you attached to that first arrow. So, oh, they
broke up with me because I'm not good enough. Oh
(06:16):
my boss is yelling at me because they hate me,
or that person snarled at me on the train because
you know, I just I have that energy, And so
you start giving meaning to that which doesn't exist. And
that second arrow is where all of our adversity really begins.
We're actually tough enough to heal from the first arrow.
(06:40):
Every single one of you has healed from the most
difficult things, things that I'm not aware of, things that
you may never share, whether you've lost a loved one,
whether you went through a really difficult health challenge when
you were younger, whether you grew up without a parent, like,
whatever you've been through, you've been through really really hard things,
(07:00):
and you can do extremely hard things moving forward. And
so the first thing you can do waking up tomorrow,
to Connell's point, is make a list of every hard
thing you've been through. It will only make you more confident,
it will only make you more courageous. Make a list
of every difficult thing you've done in your life. And
the second thing is stop giving negative meaning to hard
(07:21):
things that happen. Stop firing that second arrow yourself. Those
are the two things I do.
Speaker 3 (07:27):
Just to repeat it like it conversations with you, whether
it's in private before we come on or here in
front of a crowd, I find it's so helpful. I'll
tell sort of a candid moment of a couple of
years ago, we were sitting and doing a Q and
A together and after the Q and A, I said, yeah,
(07:47):
my son's gone off to college in a year, and
I'm sort of freaking out about it. And I think
he's on a trajectory that he's trying to figure himself out.
Speaker 4 (07:55):
We all are.
Speaker 3 (07:56):
And your instinct this really happened, Like your instinct was, let.
Speaker 2 (08:02):
Me call them, let me call it. You want to
talk to them, I'll talk to them. It be cool.
I won't make it weird.
Speaker 3 (08:09):
And and and it was so, uh, you're you're so
of service. But I thought to myself afterwards, like, God,
that's got to be exhausting to constantly be helping you
and you really are. What do you do for yourself
to reboot, to reinvigorate yourself because you are constantly in
(08:35):
service like that in some sense, taking on other people's
stuff so much.
Speaker 2 (08:39):
What do you do to keep stable? Going? Okay, what
do you do?
Speaker 1 (08:46):
I'll try and be brief about the things that I
think are obvious. So I meditate daily, I exercise five
six days a week, eat healthy. I have a very
disciplined regimen when it comes to.
Speaker 2 (08:59):
All of that stuff.
Speaker 1 (09:00):
So that helps a lot, but on a deeper level,
and to take it a step deeper, because I think
all of you are here today and we have this
intimate space to be more open and vulnerable. For me,
I've been really fortunate that my teachers are like a
reservoir of joy, and I get to be with them
(09:24):
deeply often. And so my monk teachers seventy five years
old this year. He was in New York actually earlier
this week, so I would finish my work there and
spend Monday and Tuesday evening with him for like three
four hours. And he is just full of wisdom, he's
full of light, he's full of life, and I'm just
in his aura, just like soaking it in. And he's
(09:44):
just truly one of those people that you meet and
you're just like, I feel like he's looking through me.
I feel like he sees all my flaws. But I
feel loved and I feel held. And I've known him
ever since I was eighteen years old, and for twenty
years he's been my guide and my men, and being
in his presence is just unmatched, and so I'm spoilt.
I'm overwhelmed with love for him. And then the second
(10:07):
part of it is really beautiful, because when you are
of service, when you're trying to give I don't when
I'm trying to be helpful, you actually receive really beautiful stories.
And so I talked about this. I was on the
Today Show this morning and I was talking to Chanel,
who sadly one of the hosts who lost our husband
to cancer. She just came back after six months of
(10:28):
taking care of him during that.
Speaker 2 (10:29):
Time and.
Speaker 1 (10:32):
What he passed away, and she asked me a similar question,
and I immediately thought of two people that I met
while I was on tour. So this year, we took
on Purpose across fifteen cities of North America and Canada,
and I met two people that stayed with me. I
met lots of people, but two people stayed with me deeply.
One was a Navy seal who is just back from
(10:54):
deployment that weekend and said to me that when they're
at deployment, they listen to on Purpose.
Speaker 2 (11:00):
And I just was like, wait a minute, how does
that even happen.
Speaker 1 (11:03):
I've just explained that to me, and it was just humbling.
It just felt bizarre and ridiculous. And I was like,
teach me, like tell me, tell me about you. I'm
so much more interested in learning from you. And the
second person was this nineteen year old girl who is
(11:24):
a world champion cheerleader and at sixteen years old, she's
world champion across America. And she had a freak accident
where she had a really bad fall and she had
a disruption in her spinal cord which has left her paralyzed,
which includes her hands. She was in a wheelchair when
I saw her three years on, and she was the most.
Speaker 2 (11:48):
Vibrant person I'd ever met in my life.
Speaker 1 (11:50):
She was beaming, she was smiling, she was joyful. She
was telling me her story with full of life. Her
name is MICHAELA. Noble, and I was so inspired by it,
and I was like, how did you do this? Like
how can you be that positive? Like I was like,
if I listened to all my advice, I wouldn't be
like you right, So explain to me how you did this?
Speaker 2 (12:12):
And I meant it. I was like, explained to it.
Speaker 1 (12:14):
And she explained to me that she believes in God
and that God reminded her how beautiful her family is
and just how that's been her source of shelter and love.
And I have never forgotten that moment. I shared that
I met her for like ten minutes or something, But
I can't stop talking about it and thinking about it
because she was showing me how vibrant, energetic and beaming
(12:37):
someone can be when they can't walk, they're in a wheelchair,
and they've lost their dreams.
Speaker 2 (12:42):
She'll never be able to cheer again.
Speaker 1 (12:45):
And so that's how I gain inspired the people who
I've learned from, and I find even the people that
say they're learning from me, they're actually inspiring me more
than they know.
Speaker 3 (12:56):
I think a lot of what we strive for as
marketers professionals is when we're working on that one idea,
that one campaign and it goes viral and we're like, wow,
in marketing speak, you've got a lot of earned value,
earned media on your hands. But you use this term
making wisdom go viral, which I can't imagine anything more
(13:18):
timely than this as a goal. Just walk us through that.
What does it mean for you? Why do you talk
about that a lot?
Speaker 2 (13:24):
Yeah?
Speaker 1 (13:24):
I read a book before I started creating content by
Salem Ishmael. The book's called The Singularity. Oh no, the
books called Exponential Organizations published by the Singularity University years ago.
Really old book, and it almost talked about how uber
and Facebook and how those early companies had their rise,
but he talked about how all amazing companies or organizations
(13:47):
or people had an MTP or a massive transformational purpose.
And he talks in the book about how Google's MTP
is organizing the world's information. Their MTP is not building
Google Ads or Google AI or Google Glasses. It's organizing
the world's information. It's massive, it's aspirational, and it allows
(14:10):
them to do anything. It's not like we can just
have a Gmail account. And he said Ted's was ideas
worth spreading. So I spent a lot of time thinking like,
what's my MTP? And I came up years ago, now
like maybe eight years ago with making Wisdom go viral
and it really stuck for me, and it really stuck
for a lot of other people. And then COVID came
and viral had a whole new meaning. Then everyone's like,
(14:33):
maybe you should change that. So we didn't use it
for a few years, and it's kind of having a
comeback now, but talking about why that's important and what
it means. When I started creating content, there were only
like three or four things that went viral.
Speaker 2 (14:49):
So it was cats, which I love.
Speaker 1 (14:53):
Any cat people all right, Okay, dogs didn't know that
we were going on there.
Speaker 2 (14:58):
Yeah, dogs, dog people.
Speaker 1 (15:01):
Number three, babies, baby people so cats, dogs, babies, and
then people taking their clothes off. So those are the
people taking their clothes.
Speaker 2 (15:12):
So those are the four things that went viral.
Speaker 1 (15:13):
When I started creating content, health and wellness, mindfulness, meditation,
wisdom didn't really exist on the Internet, like, it wasn't viral.
It was there, but it wasn't viral. And so I thought,
how amazing would it be? I've been so fortunate to
learn about these traditions that are five thousand years old.
They're not my teachings, they're not my wisdom. It's wisdom
that I've gained from my teachers and mentors. How amazing
(15:35):
would it be if these went viral and everyone, for
free could have access to these tools and skills. What
an amazing world we would live in. What if compassion
could go viral? What if empathy could go viral? What
if the ideas that bring people together could go viral?
Because I wasn't seeing that until this day. On Purpose's
(15:55):
mission is, I promise you we will get the same
or more views then any of our peers in this
place without using clickbait like that's our mission, Like, that's
my rule. I will never ask a clickbait question because
I don't want to, because our mission is we're going
to prove to you that if you serve the word
world healthy food but looks good and tastes good, then
(16:18):
they'll take it. But if you serve the world junk food,
of course they're going to eat it.
Speaker 2 (16:21):
It's obvious.
Speaker 1 (16:23):
And so my push to myself is always how do
I ask the least clickbait question and get it to
go viral? Which annoys my team because they're like, Jay,
if you just ask them about Kanye, it would help.
And I'm like, yeah, I'm going to go through this
whole interview not mentioned Kanye, and I did that and
yeah it still works. So that's kind of where I
come at it from, which is, yeah, how do we
(16:44):
truly make wisdom go?
Speaker 3 (16:45):
I'm totally not going to ask my next question about Kanye.
Speaker 1 (16:55):
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Speaker 3 (18:25):
We a iHeart are multimedia company. Broadcast radio podcasting of
course is our bedrock, but we are everything from from
iHeartRadio Music Festival in Las Vegas. The jingle ball, Yes,
jingle ball. If you want to see how loud our
(18:47):
company gets Uh.
Speaker 2 (18:49):
It's jingle ball.
Speaker 3 (18:52):
But it always, it always warms my heart to talk
to creators like your yourself, or Welcome Gladwell or Questlove,
who are partners with ours, for whom audio in particular
is very, very specifically important. Malcolm Gladwell puts it in
a way when I was talking to him and he said,
(19:13):
you know, it's funny. Video for me comes in through
the eyes, but audio goes straight for the heart. And
he said, I swear it's not I'm not making this up.
He's like, I've seen that. I've seen audiences react differently
to the stuff I do as a creator. Why why
is audio such a huge part of your focus, particularly
(19:35):
podcasting with the on Purpose podcast?
Speaker 2 (19:38):
What itch does it scratch? What?
Speaker 3 (19:40):
What need does it serve? Why does it play such
a big role in your life?
Speaker 1 (19:47):
You can't just quote Malcolm glad I grew up Malcolm's
like my hero. I grew up as reading all his books,
so it's it was so wonderful to meet And then
I love Malcolm. Some books incredible and I love that.
I love that approach. It's beautiful for me. Audio feels
like you're on a phone call with someone, which feels
(20:09):
so intimate because no one calls anyone anymore, and so
there's such an intimacy in feeling like someone's in your ear.
It's so close, it's so vulnerable. It's so personal when
you're letting someone into your ear. And I see that
in the different communities I have. If someone watches me,
(20:33):
they know a certain part of me, but if someone
listens to me, they know me far more deeply. I
know the difference when I meet someone who listens to
on purpose regularly, but it's someone who follows me on Instagram,
it's completely different conversation I'm going to have with that person,
And if someone's listening to my audiobook, same thing. It's
so meaningful because I think we all consume more deeply
(20:57):
through our ears. We could be looking at something and
looking at things, and when you're watching something, like Malcolm said,
like when you're watching something, you're looking at the characters
and you might look at their hair and the bag
that they're holding and their fashion, and then you forgot
what they said. But when you're listening, all you can
do is listen to what someone said, there is zero distraction.
So the intimacy, the vulnerability, the personal connection is just unmatched.
(21:20):
And I feel so lucky that I get to live
and sit with people, whether they're at the gym, whether
they're on their way to work or back, whether they're
walking their dog, whether they're trying to walk their cat,
whether they're cooking. Like you know, it's like whatever you're doing,
like you're.
Speaker 2 (21:36):
A part of someone's life.
Speaker 1 (21:37):
If you think about that, audio is the only thing
you really do while doing everything else, So you're a
part of someone's life. Whereas you sit down to watch
a show you're not doing. You might do a bunch
of things and watch, but when you're doing a bunch
of things and you're listening, it's like there's just this beautiful,
captivated connection. And so and I feel that with someone
who people when I meet them and they listen to
the podcasts, they often come up to me and say,
(21:58):
I feel like I know you, and my aunt says,
you kind of do yeah, you know, and it's it's
it's different from something I follow you on Instagram.
Speaker 3 (22:09):
I feel like not talking about artificial intelligence, we would
be remiss and not hitting it at least for a second.
We have a pretty incredible research team at iHeart and
they are laser focused on this topic today of what
does it mean to make human generated content versus AI
generated content? This is a challenge we all as marketers
(22:31):
are grappling with figuring out is it a tool?
Speaker 2 (22:33):
Is it a friend? Is it a foe? What do
I do? You know? Nine out of ten.
Speaker 3 (22:41):
Humans in the United States still feel like it is
very important to me that the content I consume is
made by human Eighty two percent of those people are
uncertain of concerned about AI can mean a lot of
different things, but generally it's a position of anxiety. It's
(23:02):
not yet a position of let's go, it's gonna be great.
How do you process that?
Speaker 2 (23:09):
How should we think about that?
Speaker 1 (23:12):
I think fear around new technology is always normal and expected,
and I think we felt the same way about social media,
and if not more today than we did when it
was founded, and same with the Internet, and same with
color television and probably everything else. And so the fear
doesn't surprise me, and it feels like a normal human
reaction and probably the most justified ever because AI is
(23:35):
definitely the most scary and the most yeah, the most
potentially dangerous one out of all of them. And I
think it seems like it's got worse every time. So
it's fair and it's real. I think at the same time,
we've seen that the technology is not going to go
away because we're scared. It's not going to disappear because
we don't like it. And sadly we're not smart enough
(23:57):
as humans to end something before it ends us, and
so we're going to let it take course. We'll make
a documentary in ten years. The next book in twelve
years will be about how you to get your kids
off of AI instead of phones, and we'll do the
same thing again. Because, as Mark Twain says, history never
(24:18):
repeats itself, but it always rhymes. So you see that
happen again and again and again.
Speaker 2 (24:23):
So what do we do, right? So what do we do?
Speaker 1 (24:25):
If we take all of what I just said and
that's just what humans do, then what do we do
with that? We only really have one choice, which is
how do we learn to engage with it effectively and
not let it use us?
Speaker 2 (24:38):
And when I.
Speaker 1 (24:39):
Think about creativity, I fully agree with you. There are
a couple of brands in the last couple of weeks
that launched fully Ai campaigns and it was rejected completely.
I even see fellow creators who are making brilliant storytelling
videos on TikTok with Ai with vo and the comments
are just like, oh, I guess we're using AI now,
And I'm flabbergastic.
Speaker 2 (24:59):
Because the storytelling is it's really beautiful.
Speaker 1 (25:01):
But all the comments are like why are you doing this?
And I'm like, oh, interesting, not me, We're not making
them here but friends of mine, and I'm like, oh interesting,
Like what's going on here?
Speaker 2 (25:09):
So I think that's not going to go away. And
I think the big question I.
Speaker 1 (25:12):
Keep getting asked at conferences when I'm especially talking about
mindfulness and consciousness is will AI ever have a soul?
And my answer to that is I don't know, but
I just hope that the people using AI have a soul.
And I think that's what I would encourage marketers and
creators to do. That it's soul plus AI. It's not
(25:34):
Ai because you just told me and I won't share
what it was, but you just told me about a
beautiful story your friend made into a movie. And that
story is only a great story because it was real
life and so now more than ever, art imitating reality
is all we have, and it's what we've been fascinated about.
(25:55):
It's why we love true stories. It's why we love
stories that are based on a true story. Worry because
art imitating reality is what captures humans and AI can't
do that yet. So that's what we've got to focus
on is soul plus AI, and that soul is art
imitating reality, and that reality means observe real life more
(26:17):
rather than expecting AI to figure it out, because that's
your unique superpower. As marketers, everyone can ask AI what
would you do for my campaign? But AI doesn't really
know how to mirror reality yet. It doesn't still have that.
It doesn't have raw emotion and ability to transfer the
pain of poetry.
Speaker 2 (26:37):
It can't. It can write a poem, but the poem's.
Speaker 1 (26:38):
Pretty basic, an average it It still doesn't have that,
And so that's our superpower, soul plus AI. So I
think we need to use AI. We will use AIAI
will exist now forever, just like social media. Let's just
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Speaker 3 (27:49):
I want to open this up just a little bit.
I think we're going to let folks ask you a
couple questions real quick, and then we can close out
with with one more Yeah.
Speaker 2 (28:00):
School right there.
Speaker 4 (28:02):
So you're surrounded by a lot of people that work
in agencies, so we're trained to please people and to
never say no. So can you talk to us a
little bit about the power of work life balance and
it's important, it's important to mental health, and maybe give
us some tips to not feel because when I say no,
I feel selfish to who no to anyone, whether that
(28:23):
be family, whether that be bosses, work clients, all those
sorts of places. But I also do know that when
you help people, you do feel really good. So how
do I help myself to say no to others and
say yes to myself?
Speaker 1 (28:37):
That's a great question. How many of you feel like
a people pleaser?
Speaker 2 (28:42):
Yes, all of us good.
Speaker 1 (28:43):
How many of you don't feel like people pleases? Oh,
very honest, it's all the bosses in the room. Classic, Yeah,
it's all the people at the top, got it, You know,
it's such a.
Speaker 2 (28:58):
Great question, Such a great question.
Speaker 1 (29:01):
I had to learn that the hard way, too, even
from a service point of view. So at one point
in my life I was so deeply focused on service
that I would burn out very often. I would run
out of energy very often because I'd say yes to
helping anyone. Someone called me at midnight, I was there.
I would fly there, drive there, pick up the phone
whatever it was today. Unless it is really serious or whatever.
(29:25):
And I'm saying this half joking. But if someone calls
me up and goes, hark, this crazy thing happened to
me night, can I talk about it? I'm like, sleep on,
I will talk about it in three days. Because half
the time the emergency is not really an emergency, and
if it is, of course.
Speaker 2 (29:38):
Take it seriously.
Speaker 1 (29:38):
But those emergencies are rarely that And everything feels like
a ten when you don't really look at the scale
of what zero to ten is. So if ten is
the worst thing ever could happen, ever, right down underneath it,
what that is for you? So whatever that is for you,
like ten out of ten, the worst day of your life,
what would it be? Write that down and then zero
(30:00):
out of ten? What would that day look like if
that was the best day of your life? And now,
when anything happens, look at it on a scale of
one to ten. And now all of a sudden, things
that you think are a ten are actually a five.
Things that you think are a ten are actually like
a three, because now you have a scale to look
at it on, because in that moment, a stub toe
is a ten out of ten in that moment, Right
(30:22):
in that moment, getting late to a meeting is a
nine out of ten because the brain just goes the
mind just goes crazy. It just makes everything feel extreme.
And so make your own zero to ten scale. I'm
not the one to tell you what a ten is,
and I'm not the one to tell you what a
zero is. No one can do it for you. So
make that scale. And then anytime something comes in and
ask yourself, where does it really sit on that scale?
(30:42):
If it's a true emergency, amazing, If it's not, where
does it land? Give yourself that. So if it's eight
and above, you're going to say yes, and if it's
six and below, I'm going to say no. And that
gives you a really clear metric for yourself that I
can't tell you. You may say stubbing my toe is
a eight point nine, you know, it's up to you
to decide. So that's the first step. The second part
(31:03):
of it, i'd say, is if you really want to
help people, if you really care about people, it's all
about how long you can do it for, not how
quick you can do it. So when you really thank
you so much for that sound effect, that was amazing,
I will pay you later.
Speaker 2 (31:21):
That was amazing.
Speaker 1 (31:22):
That was so good, I'll give you a hug. Okay, yeah,
we need your sound effects on the podcast when I
like say stuff like just need like reactions on my
solo episode.
Speaker 2 (31:36):
But it's something the rest of the time.
Speaker 1 (31:41):
It's something I had to realize that if I really
care about someone, it's how long I can do it for,
not how quickly I can solve the problem.
Speaker 2 (31:50):
And so if.
Speaker 1 (31:51):
Saying no is helping you get sharper, more refined, more defined,
the next day and the day after, you're actually going
to be more useful to that person forever, even to
your boss, to your family, whoever it may be. I've
often said to my family, because I live away from them,
I no longer have the luxury to spend a lot
of time with my family. I live in la My
(32:11):
family's in London, so's my wife's family. But I've always
said to them that I'm going to show up for
the amount of time that I can give you one
hundred percent of my presence. So sometimes I can't give
people all of my time that I can always give
them all of my presents. So I'd rather be with
someone for ten minutes if I can give them one
hundred percent of my presents, then be with them for
an hour and give them ten percent of my presents,
(32:32):
which is.
Speaker 2 (32:33):
What a lot of us do.
Speaker 1 (32:34):
We try and trade time when no one wants time,
they want presents. How many times have you just spent
three hours with someone and then gone, I didn't feel
like we spend time together because we're using the wrong language.
You were never dealing in time, you were dealing in
connection and presents. So you'd be better off the fact
that we all live in these thirty minute hour meetings.
(32:54):
It was just made up by someone who made the calendar,
Like who made that up? Meetings could be seven, teen
minutes if you wanted them to be, they.
Speaker 2 (33:02):
Could be six, they could be three. But we all
think of meeting our minds blow the whole room. We
all think, please have to be fair.
Speaker 1 (33:10):
You're an hour and I'm like, sometimes I talk to
my team, I'm like, I do not need to talk
to that person.
Speaker 2 (33:13):
For nine minutes. I just don't.
Speaker 1 (33:16):
And so we've got to recognize that, actually, you can
become more efficient and effective if you choose not to
people please. So your goal, by the way, I love
making people happy to but sometimes the goal of pleasing
people is better served when I don't people please, because
I can actually think about the longer term effect of
what does it really mean to make them happy?
Speaker 2 (33:37):
So hope that helps me.
Speaker 3 (33:54):
We've got time for one more question from the crowd.
Pick someboddy and back.
Speaker 1 (34:01):
Yeah, yeah, there's yeah still and yeah the black t shirt?
Speaker 2 (34:06):
Helahala.
Speaker 5 (34:07):
How you doing?
Speaker 2 (34:07):
Hey? How you doing? Not too bad? I'm glad you
can see me. Nice to me. What's your name? Ricardo?
Speaker 5 (34:12):
Nice to me, ice to meet too, So as somebody
who is interested and has been intrigued by just the
Buddhist practices also have been written up on like some
of the Vedic scriptures, such as like the Blagva Guitah.
You had mentioned that you served as a monk or
lived as a monk for a couple of years. So
I just wanted to know during that time living as
(34:32):
a monk, what was one of the most influential things that.
Speaker 2 (34:35):
You don't do it, don't do it, I have to.
Speaker 5 (34:40):
What was the most influential thing that you learned during
that time that still sticks with you today?
Speaker 2 (34:45):
Thank you? Great question.
Speaker 1 (34:46):
Uh, And if you want to be a monk and
you're not married and don't have kids, go do it. Uh.
It's it's just striking to the amount of married men
that come up to me and go, I really always
wanted to be a monk, And I'm like, yeah, I
was gonna They're not gonna accept you.
Speaker 2 (34:59):
It doesn't work.
Speaker 1 (34:59):
Like that's a great, great, great question. I would say
it was something that wasn't even necessarily taught, but it
was a way we lived. And so when you live
as a monk, I lived as a monk for three years,
you have two sets of robes. You wear one, you
wash one. You sleep in a communal space, and some
(35:23):
rooms that we slept in could sleep thirty people. Sometimes
it could sleep two hundred people. You don't have a
space that's yours. You put a little yoga mout on
the floor. If you're in India, you'll have a mosquito
net to protect you from getting eaten at night, and
you'll just have a bedgeet because it's not that cold
most month, and if it's cold, you'll have a bigger blanket.
If you're anywhere else in the world, you could. We
(35:44):
had a traveling sleeping bag sometimes like a camping bag.
What's really interesting is you don't get to decide what
you eat, you eat what you're given. So what ends
up happening is you end up becoming really flexible and
really adaptable because you don't have a place that's yours,
you don't have a bed that's yours, you don't have
(36:06):
a room that's yours, you don't end up having much
that's yours, and you start realizing that it's actually liberating
when you learn to live with consistency and stability and
how you wake up and look outwards rather than look
at all those things to make you feel secure. So
it's a really interesting, fascinating thing where like you're almost
(36:28):
training yourself to wake up with stability from within, because
outside of you everything's unstable because you can't control and
it's not part of your life. And while now my
life is extremely controlled on the outside, I still see
that value in how useful it was to have that
skill on the inside, because when things aren't going my
(36:49):
way externally, that's what I turn to. So that doesn't
mean we shouldn't design our homes to be really curated
and intentional. I think that's a really healthy way to live.
But learning adaptability and flexibility can be a really important
skill to help us deal with when things don't go
to plan. And when I was a monk, like things
(37:10):
generally never went to fan because you don't, you're not
you don't you're not in control, and so learning how
to deal with not being in control. Again, I'm not
recommending that your whole life should not be in control.
That it's not the point. The point is we all
have moments in our life that none of us can control,
and knowing how to respond to those is really really helpful.
Speaker 2 (37:30):
So I hope that helps. Thank you so much.
Speaker 3 (37:33):
Last question, again, you have a room full of creatives, marketers, storytellers.
Maybe just challenge us with what's one thing one question
we should ask ourselves tomorrow Tomorrow morning, every meeting that
(37:58):
we go into, what's one beat we should take and
one question we should ask ourselves to sort of reset
just a little bit.
Speaker 1 (38:06):
So if I had this right now, I'd give it
to all of you, And if I didn't care so
much about the environment, i'd give it to you as well.
But I'd print out for you a piece of a
four piece of paper and on it it would have
thirty circles. This is something called the thirty circles test.
So imagine an a four piece of paper and there's
thirty circles on it. I would then tell you you
had thirty seconds to uniquely use and complete thirty circles.
(38:32):
The timer would start, the countdown would go down twenty ten, nine, five, four,
three two one.
Speaker 2 (38:39):
I'd say stop.
Speaker 1 (38:41):
I'd no straightaway who cheated in school, because you'd still
be scribbling. I'd then really ask you to start, but
then I'd ask you what you did. I've done this everywhere.
These are the top five answers. The first is I
wrote the numbers one to thirty.
Speaker 2 (38:54):
Interesting in the circles.
Speaker 1 (38:56):
The second is I wrote the alphabet A to Z
and then ABCD to finish it off. The third is
I did squiggles and loops and whatever like doodling. The
fourth is I did emojis, pizzas, footballs, soccer balls, whatever
that is.
Speaker 2 (39:13):
And then the fifth is we call it noughts and crosses.
You call it tiktak toe. What's it called? What was that?
Is it called tiktak toe? Thanks?
Speaker 3 (39:22):
So?
Speaker 1 (39:22):
Yeah, noughts and crossing x's and nose right, very yeah,
yeah yeah, we call it notts and crossing, so so yeah,
notts and crosses. So that's the other thing that people
do pretty much. No one does anything different to that
pretty much. I've people think their doodle is something special,
but it's just a DoD And then I've done this
same activity with by the way, we've done this with
(39:45):
executives at every major company. I've then done this activity
with ten year olds. Yeah, and some of the ten
year olds come up with some amazing stuff. One kid,
he drew this thing around the thirty cell cales, put
a little tag on top when I and put some
and when I asked him what it was, he said
it was a bag of tennis balls. This other young
girl that I really am, this one I'll never forget.
(40:09):
She did all this intricate line work on some of
the circles and when I asked her what it was,
she said it was a chessboard.
Speaker 2 (40:16):
From a bird's eye view.
Speaker 1 (40:18):
I was like wow, and she was like, yeah, my
mum made me watch Queen's Gambit. So I was like,
we're talking about that. Maybe not be the right inspiration
for a tendure. And then this one, probably my favorite
one out of all of them, is this girl did
all this intricate line work, curved shades, all this stuff
in thirty seconds. When I asked her what it was,
(40:39):
she held it like this and she said, bubble wrap. Wow,
Now what happened. I'm talking to some of the most
creative executives in the world, biggest marketers in the world.
I've done this activity I usually do in smaller groups.
Speaker 2 (40:53):
What do we learn?
Speaker 1 (40:53):
We learned that the human brain has become so logical
by the time we get twenty, twenty five, thirty fifty
years old, that we hear thirty circles thirty seconds, task done.
And that's what we're going after. These ten year olds
don't even know what that means, right. They don't care
about the time. They're just laterally thinking about the idea subconsciously.
(41:15):
They're not going on trying to be creative. They're just
not worried about finishing in time. And even if they are,
they kind of are thinking about it in a completely
different way. So my question to you is, how can
you start looking at your life and your role through
the fresh eyes of a child. How can you look
at a problem the way a child would look at
(41:35):
a problem. When a child's ask what a washing machine is,
they think it's a time machine. When a child is
asked what an iPhone is. They think it's a portal
that someone could reach their hand through, and they can
reach their hand through. Now, think about how many amazing
marketing ideas you'd have if you looked at something through
fresh eyes. Whereas when we're all looking at the latest
TikTok trend and the latest Instagram trend and everyone's doing
(41:56):
the same thing, it's like we're looking at things through
the ask file of what's working today, Whereas all the
ads we all love. And the reason you probably became
a marketer is someone blew your mind because they created
something that felt like they were being childlike, not childish.
And so i'd encourage you all to think about how
to think about how do you think a child would
(42:18):
interact with whatever you're doing? And if a child doesn't
interact with the product you use, how can you look
at it through the fresh eyes of a child, to
not look at it for what you have learned to
believe it is, but whatever it could be.
Speaker 2 (42:34):
Thank you so much for hanging out with us tonight.
Speaker 3 (42:36):
I'm gonna let you get out of here and then
I'm going to close out, But thank you Jack, thank you.
Speaker 2 (42:39):
For your questions.
Speaker 1 (42:40):
Everyone so nice to me, or if this is the
year that you're trying to get creative, you're trying to
build more. I need you to listen to this episode
with Rick Rubin on how to break into your most
creative self, how to use unconventional methods that lead to success,
and the secret to genuinely loving what you do. If
you're trying to find your passion and your lane, Rick
(43:03):
Rubin's episode is the one for you.
Speaker 2 (43:05):
Just because I like it, that doesn't give it any value,
Like as an artist, if you like it, that's all
of the value. That's the success comes when you say
I like this enough for other people to see it.
How amazing would it be I've been so fortunate to
learn about these traditions that are five thousand years old.
They're not my teachings, They're not my wisdom. It's wisdom
that I've gained from my teachers and mentors. How amazing
would it be if these went viral and everyone, for
free could have access to these tools and skills. What
an amazing world we would live in. What if compassion
(00:20):
could go viral? What if empathy could go viral? What
if the ideas that bring people together could go viral?
Speaker 2 (00:27):
The number one health and well iness podcast.
Speaker 1 (00:29):
Stay Sety Jay Sety. So often we rush through life,
chasing deadlines, juggling responsibilities, and trying to keep up with
everything around us. But moments like these remind us to pause,
to reflect, and to remember what truly matters. Connection, compassion,
(00:51):
and purpose. That's what makes this gathering so unique. Normally,
On Purpose is where I sit down with incredible guests
to share their wisdom with you. But tonight the roles
are reversed. I'm stepping into the guestsie, sharing my own journey,
the lessons I've learned and the practices that continue to
guide me every single day. This isn't just another episode.
(01:14):
It's an intimate conversation about resilience, reframing adversity, and discovering
how we can make wisdom go viral in our world.
And I'm so grateful you're here to be a part
of it.
Speaker 3 (01:27):
We are blessed at iHeart to be able to work
with hundreds of creators who change the game every day,
and one of them is here tonight, a best selling author.
Last time I saw Jay Shetty, he was about to
go around the world or like forty cities with a
book that he had just put out. The biggest mental
(01:48):
health and mindful podcast are in the world and has
been for several years running and candidly just a dear
friend of mine and iHeartMedia.
Speaker 2 (01:58):
Let's bring Jay Shetty up. So some of this for
me is.
Speaker 3 (02:20):
Origin stories, and I think everybody here knows who you are.
But just in case, how did this happen? How did
I get to tell us a little bit of the
story of how you got here?
Speaker 2 (02:34):
Yeah?
Speaker 1 (02:34):
Well, first of all, I'm so grateful to be here
and wonderful to be surrounded by all of you, making
sure I can see everyone all the way up there
at the back as well. I have no idea how
this happened. I'm like living in Bonus Land. I had
no idea that any of this was possible. I didn't
(02:54):
ever believe that any of this would happen. I remember
booking small college rooms and putting up posters to try
and share wisdom. And I remember going to give my
first talk and I waited for ten minutes after the
announced time, waited twenty minutes, wait, thirty minutes, forty minutes later,
(03:17):
realized no one was coming. So I practiced my presentation
to an empty room. And then the second time, same
thing happened, practiced a presentation to an entry room, empty room.
The third time, I realized had to fire the person
putting up the flyers, but that person was me, and
so I couldn't really do that, And so I practiced empty.
Speaker 2 (03:40):
Rooms for weeks and weeks and years.
Speaker 1 (03:44):
And I had lived just a month for three years
before that, and I was just trying to share what
I'd learned, and to be honest, I was lucky. At
five to ten people would show up at an event
in London on a Friday night that was absolutely free,
so that I could just share wisdom I had a
day job.
Speaker 2 (04:04):
I was working full time.
Speaker 1 (04:06):
As a consultant in the city just to pay my bills,
and then I'd spend my evenings trying to share wisdom.
Speaker 2 (04:11):
And so that's how it started.
Speaker 1 (04:13):
And that led to one day putting out videos and
then podcasts and books and everything else. But that's really
the journey, that that's really the work.
Speaker 3 (04:22):
More than five to ten people here tonight. A lot
of what you talk about, which seems appropriate to start
here on a day like today, A lot of what
you talk about is reframing adversity. You just told a
little story about how you had a little adversity. You're
trying to get a career going, and after hours career
(04:45):
we are running and gunning. A lot of us marketers
in the corporate worldur in hour out, we hit adversity
all the time. We hit it emotionally, we hit it professionally.
What I love about talking to you is how practical
it gets so fast. Talk to us a little bit
about what that means for you, reframing adversity, and what
(05:06):
we could do literally tomorrow morning, maybe to live a
little differently.
Speaker 1 (05:14):
What's really interesting is there's this beautiful teaching that comes
from the Buddha that I love, and it's called the
second arrow. So the Buddhist talks about how if someone
shoots an arrow at you and sadly it hits you,
it's gonna hurt. That's what it feels like to experience adversity.
(05:35):
We all have that, whether someone shouted at you, someone
said something mean on the subway, your boss is having
a bad day, maybe your child said something to you, right,
whatever it is like, everyone's got their version of that.
Your friend screwed you over, your boyfriend or girlfriend or
whoever it was, broke up with you for no reason
(05:56):
at all. That's the first arrow. And the book talks
about how the first arrow hurts and you can't really
change that. But the Buddha says, don't fire a second
arrow at yourself. And the second arrow is the meaning
that you attached to that first arrow. So, oh, they
broke up with me because I'm not good enough. Oh
(06:16):
my boss is yelling at me because they hate me,
or that person snarled at me on the train because
you know, I just I have that energy, And so
you start giving meaning to that which doesn't exist. And
that second arrow is where all of our adversity really begins.
We're actually tough enough to heal from the first arrow.
(06:40):
Every single one of you has healed from the most
difficult things, things that I'm not aware of, things that
you may never share, whether you've lost a loved one,
whether you went through a really difficult health challenge when
you were younger, whether you grew up without a parent, like,
whatever you've been through, you've been through really really hard things,
(07:00):
and you can do extremely hard things moving forward. And
so the first thing you can do waking up tomorrow,
to Connell's point, is make a list of every hard
thing you've been through. It will only make you more confident,
it will only make you more courageous. Make a list
of every difficult thing you've done in your life. And
the second thing is stop giving negative meaning to hard
(07:21):
things that happen. Stop firing that second arrow yourself. Those
are the two things I do.
Speaker 3 (07:27):
Just to repeat it like it conversations with you, whether
it's in private before we come on or here in
front of a crowd, I find it's so helpful. I'll
tell sort of a candid moment of a couple of
years ago, we were sitting and doing a Q and
A together and after the Q and A, I said, yeah,
(07:47):
my son's gone off to college in a year, and
I'm sort of freaking out about it. And I think
he's on a trajectory that he's trying to figure himself out.
Speaker 4 (07:55):
We all are.
Speaker 3 (07:56):
And your instinct this really happened, Like your instinct was, let.
Speaker 2 (08:02):
Me call them, let me call it. You want to
talk to them, I'll talk to them. It be cool.
I won't make it weird.
Speaker 3 (08:09):
And and and it was so, uh, you're you're so
of service. But I thought to myself afterwards, like, God,
that's got to be exhausting to constantly be helping you
and you really are. What do you do for yourself
to reboot, to reinvigorate yourself because you are constantly in
(08:35):
service like that in some sense, taking on other people's
stuff so much.
Speaker 2 (08:39):
What do you do to keep stable? Going? Okay, what
do you do?
Speaker 1 (08:46):
I'll try and be brief about the things that I
think are obvious. So I meditate daily, I exercise five
six days a week, eat healthy. I have a very
disciplined regimen when it comes to.
Speaker 2 (08:59):
All of that stuff.
Speaker 1 (09:00):
So that helps a lot, but on a deeper level,
and to take it a step deeper, because I think
all of you are here today and we have this
intimate space to be more open and vulnerable. For me,
I've been really fortunate that my teachers are like a
reservoir of joy, and I get to be with them
(09:24):
deeply often. And so my monk teachers seventy five years
old this year. He was in New York actually earlier
this week, so I would finish my work there and
spend Monday and Tuesday evening with him for like three
four hours. And he is just full of wisdom, he's
full of light, he's full of life, and I'm just
in his aura, just like soaking it in. And he's
(09:44):
just truly one of those people that you meet and
you're just like, I feel like he's looking through me.
I feel like he sees all my flaws. But I
feel loved and I feel held. And I've known him
ever since I was eighteen years old, and for twenty
years he's been my guide and my men, and being
in his presence is just unmatched, and so I'm spoilt.
I'm overwhelmed with love for him. And then the second
(10:07):
part of it is really beautiful, because when you are
of service, when you're trying to give I don't when
I'm trying to be helpful, you actually receive really beautiful stories.
And so I talked about this. I was on the
Today Show this morning and I was talking to Chanel,
who sadly one of the hosts who lost our husband
to cancer. She just came back after six months of
(10:28):
taking care of him during that.
Speaker 2 (10:29):
Time and.
Speaker 1 (10:32):
What he passed away, and she asked me a similar question,
and I immediately thought of two people that I met
while I was on tour. So this year, we took
on Purpose across fifteen cities of North America and Canada,
and I met two people that stayed with me. I
met lots of people, but two people stayed with me deeply.
One was a Navy seal who is just back from
(10:54):
deployment that weekend and said to me that when they're
at deployment, they listen to on Purpose.
Speaker 2 (11:00):
And I just was like, wait a minute, how does
that even happen.
Speaker 1 (11:03):
I've just explained that to me, and it was just humbling.
It just felt bizarre and ridiculous. And I was like,
teach me, like tell me, tell me about you. I'm
so much more interested in learning from you. And the
second person was this nineteen year old girl who is
(11:24):
a world champion cheerleader and at sixteen years old, she's
world champion across America. And she had a freak accident
where she had a really bad fall and she had
a disruption in her spinal cord which has left her paralyzed,
which includes her hands. She was in a wheelchair when
I saw her three years on, and she was the most.
Speaker 2 (11:48):
Vibrant person I'd ever met in my life.
Speaker 1 (11:50):
She was beaming, she was smiling, she was joyful. She
was telling me her story with full of life. Her
name is MICHAELA. Noble, and I was so inspired by it,
and I was like, how did you do this? Like
how can you be that positive? Like I was like,
if I listened to all my advice, I wouldn't be
like you right, So explain to me how you did this?
Speaker 2 (12:12):
And I meant it. I was like, explained to it.
Speaker 1 (12:14):
And she explained to me that she believes in God
and that God reminded her how beautiful her family is
and just how that's been her source of shelter and love.
And I have never forgotten that moment. I shared that
I met her for like ten minutes or something, But
I can't stop talking about it and thinking about it
because she was showing me how vibrant, energetic and beaming
(12:37):
someone can be when they can't walk, they're in a wheelchair,
and they've lost their dreams.
Speaker 2 (12:42):
She'll never be able to cheer again.
Speaker 1 (12:45):
And so that's how I gain inspired the people who
I've learned from, and I find even the people that
say they're learning from me, they're actually inspiring me more
than they know.
Speaker 3 (12:56):
I think a lot of what we strive for as
marketers professionals is when we're working on that one idea,
that one campaign and it goes viral and we're like, wow,
in marketing speak, you've got a lot of earned value,
earned media on your hands. But you use this term
making wisdom go viral, which I can't imagine anything more
(13:18):
timely than this as a goal. Just walk us through that.
What does it mean for you? Why do you talk
about that a lot?
Speaker 2 (13:24):
Yeah?
Speaker 1 (13:24):
I read a book before I started creating content by
Salem Ishmael. The book's called The Singularity. Oh no, the
books called Exponential Organizations published by the Singularity University years ago.
Really old book, and it almost talked about how uber
and Facebook and how those early companies had their rise,
but he talked about how all amazing companies or organizations
(13:47):
or people had an MTP or a massive transformational purpose.
And he talks in the book about how Google's MTP
is organizing the world's information. Their MTP is not building
Google Ads or Google AI or Google Glasses. It's organizing
the world's information. It's massive, it's aspirational, and it allows
(14:10):
them to do anything. It's not like we can just
have a Gmail account. And he said Ted's was ideas
worth spreading. So I spent a lot of time thinking like,
what's my MTP? And I came up years ago, now
like maybe eight years ago with making Wisdom go viral
and it really stuck for me, and it really stuck
for a lot of other people. And then COVID came
and viral had a whole new meaning. Then everyone's like,
(14:33):
maybe you should change that. So we didn't use it
for a few years, and it's kind of having a
comeback now, but talking about why that's important and what
it means. When I started creating content, there were only
like three or four things that went viral.
Speaker 2 (14:49):
So it was cats, which I love.
Speaker 1 (14:53):
Any cat people all right, Okay, dogs didn't know that
we were going on there.
Speaker 2 (14:58):
Yeah, dogs, dog people.
Speaker 1 (15:01):
Number three, babies, baby people so cats, dogs, babies, and
then people taking their clothes off. So those are the
people taking their clothes.
Speaker 2 (15:12):
So those are the four things that went viral.
Speaker 1 (15:13):
When I started creating content, health and wellness, mindfulness, meditation,
wisdom didn't really exist on the Internet, like, it wasn't viral.
It was there, but it wasn't viral. And so I thought,
how amazing would it be? I've been so fortunate to
learn about these traditions that are five thousand years old.
They're not my teachings, they're not my wisdom. It's wisdom
that I've gained from my teachers and mentors. How amazing
(15:35):
would it be if these went viral and everyone, for
free could have access to these tools and skills. What
an amazing world we would live in. What if compassion
could go viral? What if empathy could go viral? What
if the ideas that bring people together could go viral?
Because I wasn't seeing that until this day. On Purpose's
(15:55):
mission is, I promise you we will get the same
or more views then any of our peers in this
place without using clickbait like that's our mission, Like, that's
my rule. I will never ask a clickbait question because
I don't want to, because our mission is we're going
to prove to you that if you serve the word
world healthy food but looks good and tastes good, then
(16:18):
they'll take it. But if you serve the world junk food,
of course they're going to eat it.
Speaker 2 (16:21):
It's obvious.
Speaker 1 (16:23):
And so my push to myself is always how do
I ask the least clickbait question and get it to
go viral? Which annoys my team because they're like, Jay,
if you just ask them about Kanye, it would help.
And I'm like, yeah, I'm going to go through this
whole interview not mentioned Kanye, and I did that and
yeah it still works. So that's kind of where I
come at it from, which is, yeah, how do we
(16:44):
truly make wisdom go?
Speaker 3 (16:45):
I'm totally not going to ask my next question about Kanye.
Speaker 1 (16:55):
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Speaker 3 (18:25):
We a iHeart are multimedia company. Broadcast radio podcasting of
course is our bedrock, but we are everything from from
iHeartRadio Music Festival in Las Vegas. The jingle ball, Yes,
jingle ball. If you want to see how loud our
(18:47):
company gets Uh.
Speaker 2 (18:49):
It's jingle ball.
Speaker 3 (18:52):
But it always, it always warms my heart to talk
to creators like your yourself, or Welcome Gladwell or Questlove,
who are partners with ours, for whom audio in particular
is very, very specifically important. Malcolm Gladwell puts it in
a way when I was talking to him and he said,
(19:13):
you know, it's funny. Video for me comes in through
the eyes, but audio goes straight for the heart. And
he said, I swear it's not I'm not making this up.
He's like, I've seen that. I've seen audiences react differently
to the stuff I do as a creator. Why why
is audio such a huge part of your focus, particularly
(19:35):
podcasting with the on Purpose podcast?
Speaker 2 (19:38):
What itch does it scratch? What?
Speaker 3 (19:40):
What need does it serve? Why does it play such
a big role in your life?
Speaker 1 (19:47):
You can't just quote Malcolm glad I grew up Malcolm's
like my hero. I grew up as reading all his books,
so it's it was so wonderful to meet And then
I love Malcolm. Some books incredible and I love that.
I love that approach. It's beautiful for me. Audio feels
like you're on a phone call with someone, which feels
(20:09):
so intimate because no one calls anyone anymore, and so
there's such an intimacy in feeling like someone's in your ear.
It's so close, it's so vulnerable. It's so personal when
you're letting someone into your ear. And I see that
in the different communities I have. If someone watches me,
(20:33):
they know a certain part of me, but if someone
listens to me, they know me far more deeply. I
know the difference when I meet someone who listens to
on purpose regularly, but it's someone who follows me on Instagram,
it's completely different conversation I'm going to have with that person,
And if someone's listening to my audiobook, same thing. It's
so meaningful because I think we all consume more deeply
(20:57):
through our ears. We could be looking at something and
looking at things, and when you're watching something, like Malcolm said,
like when you're watching something, you're looking at the characters
and you might look at their hair and the bag
that they're holding and their fashion, and then you forgot
what they said. But when you're listening, all you can
do is listen to what someone said, there is zero distraction.
So the intimacy, the vulnerability, the personal connection is just unmatched.
(21:20):
And I feel so lucky that I get to live
and sit with people, whether they're at the gym, whether
they're on their way to work or back, whether they're
walking their dog, whether they're trying to walk their cat,
whether they're cooking. Like you know, it's like whatever you're doing,
like you're.
Speaker 2 (21:36):
A part of someone's life.
Speaker 1 (21:37):
If you think about that, audio is the only thing
you really do while doing everything else, So you're a
part of someone's life. Whereas you sit down to watch
a show you're not doing. You might do a bunch
of things and watch, but when you're doing a bunch
of things and you're listening, it's like there's just this beautiful,
captivated connection. And so and I feel that with someone
who people when I meet them and they listen to
the podcasts, they often come up to me and say,
(21:58):
I feel like I know you, and my aunt says,
you kind of do yeah, you know, and it's it's
it's different from something I follow you on Instagram.
Speaker 3 (22:09):
I feel like not talking about artificial intelligence, we would
be remiss and not hitting it at least for a second.
We have a pretty incredible research team at iHeart and
they are laser focused on this topic today of what
does it mean to make human generated content versus AI
generated content? This is a challenge we all as marketers
(22:31):
are grappling with figuring out is it a tool?
Speaker 2 (22:33):
Is it a friend? Is it a foe? What do
I do? You know? Nine out of ten.
Speaker 3 (22:41):
Humans in the United States still feel like it is
very important to me that the content I consume is
made by human Eighty two percent of those people are
uncertain of concerned about AI can mean a lot of
different things, but generally it's a position of anxiety. It's
(23:02):
not yet a position of let's go, it's gonna be great.
How do you process that?
Speaker 2 (23:09):
How should we think about that?
Speaker 1 (23:12):
I think fear around new technology is always normal and expected,
and I think we felt the same way about social media,
and if not more today than we did when it
was founded, and same with the Internet, and same with
color television and probably everything else. And so the fear
doesn't surprise me, and it feels like a normal human
reaction and probably the most justified ever because AI is
(23:35):
definitely the most scary and the most yeah, the most
potentially dangerous one out of all of them. And I
think it seems like it's got worse every time. So
it's fair and it's real. I think at the same time,
we've seen that the technology is not going to go
away because we're scared. It's not going to disappear because
we don't like it. And sadly we're not smart enough
(23:57):
as humans to end something before it ends us, and
so we're going to let it take course. We'll make
a documentary in ten years. The next book in twelve
years will be about how you to get your kids
off of AI instead of phones, and we'll do the
same thing again. Because, as Mark Twain says, history never
(24:18):
repeats itself, but it always rhymes. So you see that
happen again and again and again.
Speaker 2 (24:23):
So what do we do, right? So what do we do?
Speaker 1 (24:25):
If we take all of what I just said and
that's just what humans do, then what do we do
with that? We only really have one choice, which is
how do we learn to engage with it effectively and
not let it use us?
Speaker 2 (24:38):
And when I.
Speaker 1 (24:39):
Think about creativity, I fully agree with you. There are
a couple of brands in the last couple of weeks
that launched fully Ai campaigns and it was rejected completely.
I even see fellow creators who are making brilliant storytelling
videos on TikTok with Ai with vo and the comments
are just like, oh, I guess we're using AI now,
And I'm flabbergastic.
Speaker 2 (24:59):
Because the storytelling is it's really beautiful.
Speaker 1 (25:01):
But all the comments are like why are you doing this?
And I'm like, oh, interesting, not me, We're not making
them here but friends of mine, and I'm like, oh interesting,
Like what's going on here?
Speaker 2 (25:09):
So I think that's not going to go away. And
I think the big question I.
Speaker 1 (25:12):
Keep getting asked at conferences when I'm especially talking about
mindfulness and consciousness is will AI ever have a soul?
And my answer to that is I don't know, but
I just hope that the people using AI have a soul.
And I think that's what I would encourage marketers and
creators to do. That it's soul plus AI. It's not
(25:34):
Ai because you just told me and I won't share
what it was, but you just told me about a
beautiful story your friend made into a movie. And that
story is only a great story because it was real
life and so now more than ever, art imitating reality
is all we have, and it's what we've been fascinated about.
(25:55):
It's why we love true stories. It's why we love
stories that are based on a true story. Worry because
art imitating reality is what captures humans and AI can't
do that yet. So that's what we've got to focus
on is soul plus AI, and that soul is art
imitating reality, and that reality means observe real life more
(26:17):
rather than expecting AI to figure it out, because that's
your unique superpower. As marketers, everyone can ask AI what
would you do for my campaign? But AI doesn't really
know how to mirror reality yet. It doesn't still have that.
It doesn't have raw emotion and ability to transfer the
pain of poetry.
Speaker 2 (26:37):
It can't. It can write a poem, but the poem's.
Speaker 1 (26:38):
Pretty basic, an average it It still doesn't have that,
And so that's our superpower, soul plus AI. So I
think we need to use AI. We will use AIAI
will exist now forever, just like social media. Let's just
not lose the soul before it in the algorithm. We
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Speaker 3 (27:49):
I want to open this up just a little bit.
I think we're going to let folks ask you a
couple questions real quick, and then we can close out
with with one more Yeah.
Speaker 2 (28:00):
School right there.
Speaker 4 (28:02):
So you're surrounded by a lot of people that work
in agencies, so we're trained to please people and to
never say no. So can you talk to us a
little bit about the power of work life balance and
it's important, it's important to mental health, and maybe give
us some tips to not feel because when I say no,
I feel selfish to who no to anyone, whether that
(28:23):
be family, whether that be bosses, work clients, all those
sorts of places. But I also do know that when
you help people, you do feel really good. So how
do I help myself to say no to others and
say yes to myself?
Speaker 1 (28:37):
That's a great question. How many of you feel like
a people pleaser?
Speaker 2 (28:42):
Yes, all of us good.
Speaker 1 (28:43):
How many of you don't feel like people pleases? Oh,
very honest, it's all the bosses in the room. Classic, Yeah,
it's all the people at the top, got it, You know,
it's such a.
Speaker 2 (28:58):
Great question, Such a great question.
Speaker 1 (29:01):
I had to learn that the hard way, too, even
from a service point of view. So at one point
in my life I was so deeply focused on service
that I would burn out very often. I would run
out of energy very often because I'd say yes to
helping anyone. Someone called me at midnight, I was there.
I would fly there, drive there, pick up the phone
whatever it was today. Unless it is really serious or whatever.
(29:25):
And I'm saying this half joking. But if someone calls
me up and goes, hark, this crazy thing happened to
me night, can I talk about it? I'm like, sleep on,
I will talk about it in three days. Because half
the time the emergency is not really an emergency, and
if it is, of course.
Speaker 2 (29:38):
Take it seriously.
Speaker 1 (29:38):
But those emergencies are rarely that And everything feels like
a ten when you don't really look at the scale
of what zero to ten is. So if ten is
the worst thing ever could happen, ever, right down underneath it,
what that is for you? So whatever that is for you,
like ten out of ten, the worst day of your life,
what would it be? Write that down and then zero
(30:00):
out of ten? What would that day look like if
that was the best day of your life? And now,
when anything happens, look at it on a scale of
one to ten. And now all of a sudden, things
that you think are a ten are actually a five.
Things that you think are a ten are actually like
a three, because now you have a scale to look
at it on, because in that moment, a stub toe
is a ten out of ten in that moment, Right
(30:22):
in that moment, getting late to a meeting is a
nine out of ten because the brain just goes the
mind just goes crazy. It just makes everything feel extreme.
And so make your own zero to ten scale. I'm
not the one to tell you what a ten is,
and I'm not the one to tell you what a
zero is. No one can do it for you. So
make that scale. And then anytime something comes in and
ask yourself, where does it really sit on that scale?
(30:42):
If it's a true emergency, amazing, If it's not, where
does it land? Give yourself that. So if it's eight
and above, you're going to say yes, and if it's
six and below, I'm going to say no. And that
gives you a really clear metric for yourself that I
can't tell you. You may say stubbing my toe is
a eight point nine, you know, it's up to you
to decide. So that's the first step. The second part
(31:03):
of it, i'd say, is if you really want to
help people, if you really care about people, it's all
about how long you can do it for, not how
quick you can do it. So when you really thank
you so much for that sound effect, that was amazing,
I will pay you later.
Speaker 2 (31:21):
That was amazing.
Speaker 1 (31:22):
That was so good, I'll give you a hug. Okay, yeah,
we need your sound effects on the podcast when I
like say stuff like just need like reactions on my
solo episode.
Speaker 2 (31:36):
But it's something the rest of the time.
Speaker 1 (31:41):
It's something I had to realize that if I really
care about someone, it's how long I can do it for,
not how quickly I can solve the problem.
Speaker 2 (31:50):
And so if.
Speaker 1 (31:51):
Saying no is helping you get sharper, more refined, more defined,
the next day and the day after, you're actually going
to be more useful to that person forever, even to
your boss, to your family, whoever it may be. I've
often said to my family, because I live away from them,
I no longer have the luxury to spend a lot
of time with my family. I live in la My
(32:11):
family's in London, so's my wife's family. But I've always
said to them that I'm going to show up for
the amount of time that I can give you one
hundred percent of my presence. So sometimes I can't give
people all of my time that I can always give
them all of my presents. So I'd rather be with
someone for ten minutes if I can give them one
hundred percent of my presents, then be with them for
an hour and give them ten percent of my presents,
(32:32):
which is.
Speaker 2 (32:33):
What a lot of us do.
Speaker 1 (32:34):
We try and trade time when no one wants time,
they want presents. How many times have you just spent
three hours with someone and then gone, I didn't feel
like we spend time together because we're using the wrong language.
You were never dealing in time, you were dealing in
connection and presents. So you'd be better off the fact
that we all live in these thirty minute hour meetings.
(32:54):
It was just made up by someone who made the calendar,
Like who made that up? Meetings could be seven, teen
minutes if you wanted them to be, they.
Speaker 2 (33:02):
Could be six, they could be three. But we all
think of meeting our minds blow the whole room. We
all think, please have to be fair.
Speaker 1 (33:10):
You're an hour and I'm like, sometimes I talk to
my team, I'm like, I do not need to talk
to that person.
Speaker 2 (33:13):
For nine minutes. I just don't.
Speaker 1 (33:16):
And so we've got to recognize that, actually, you can
become more efficient and effective if you choose not to
people please. So your goal, by the way, I love
making people happy to but sometimes the goal of pleasing
people is better served when I don't people please, because
I can actually think about the longer term effect of
what does it really mean to make them happy?
Speaker 2 (33:37):
So hope that helps me.
Speaker 3 (33:54):
We've got time for one more question from the crowd.
Pick someboddy and back.
Speaker 1 (34:01):
Yeah, yeah, there's yeah still and yeah the black t shirt?
Speaker 2 (34:06):
Helahala.
Speaker 5 (34:07):
How you doing?
Speaker 2 (34:07):
Hey? How you doing? Not too bad? I'm glad you
can see me. Nice to me. What's your name? Ricardo?
Speaker 5 (34:12):
Nice to me, ice to meet too, So as somebody
who is interested and has been intrigued by just the
Buddhist practices also have been written up on like some
of the Vedic scriptures, such as like the Blagva Guitah.
You had mentioned that you served as a monk or
lived as a monk for a couple of years. So
I just wanted to know during that time living as
(34:32):
a monk, what was one of the most influential things that.
Speaker 2 (34:35):
You don't do it, don't do it, I have to.
Speaker 5 (34:40):
What was the most influential thing that you learned during
that time that still sticks with you today?
Speaker 2 (34:45):
Thank you? Great question.
Speaker 1 (34:46):
Uh, And if you want to be a monk and
you're not married and don't have kids, go do it. Uh.
It's it's just striking to the amount of married men
that come up to me and go, I really always
wanted to be a monk, And I'm like, yeah, I
was gonna They're not gonna accept you.
Speaker 2 (34:59):
It doesn't work.
Speaker 1 (34:59):
Like that's a great, great, great question. I would say
it was something that wasn't even necessarily taught, but it
was a way we lived. And so when you live
as a monk, I lived as a monk for three years,
you have two sets of robes. You wear one, you
wash one. You sleep in a communal space, and some
(35:23):
rooms that we slept in could sleep thirty people. Sometimes
it could sleep two hundred people. You don't have a
space that's yours. You put a little yoga mout on
the floor. If you're in India, you'll have a mosquito
net to protect you from getting eaten at night, and
you'll just have a bedgeet because it's not that cold
most month, and if it's cold, you'll have a bigger blanket.
If you're anywhere else in the world, you could. We
(35:44):
had a traveling sleeping bag sometimes like a camping bag.
What's really interesting is you don't get to decide what
you eat, you eat what you're given. So what ends
up happening is you end up becoming really flexible and
really adaptable because you don't have a place that's yours,
you don't have a bed that's yours, you don't have
(36:06):
a room that's yours, you don't end up having much
that's yours, and you start realizing that it's actually liberating
when you learn to live with consistency and stability and
how you wake up and look outwards rather than look
at all those things to make you feel secure. So
it's a really interesting, fascinating thing where like you're almost
(36:28):
training yourself to wake up with stability from within, because
outside of you everything's unstable because you can't control and
it's not part of your life. And while now my
life is extremely controlled on the outside, I still see
that value in how useful it was to have that
skill on the inside, because when things aren't going my
(36:49):
way externally, that's what I turn to. So that doesn't
mean we shouldn't design our homes to be really curated
and intentional. I think that's a really healthy way to live.
But learning adaptability and flexibility can be a really important
skill to help us deal with when things don't go
to plan. And when I was a monk, like things
(37:10):
generally never went to fan because you don't, you're not
you don't you're not in control, and so learning how
to deal with not being in control. Again, I'm not
recommending that your whole life should not be in control.
That it's not the point. The point is we all
have moments in our life that none of us can control,
and knowing how to respond to those is really really helpful.
Speaker 2 (37:30):
So I hope that helps. Thank you so much.
Speaker 3 (37:33):
Last question, again, you have a room full of creatives, marketers, storytellers.
Maybe just challenge us with what's one thing one question
we should ask ourselves tomorrow Tomorrow morning, every meeting that
(37:58):
we go into, what's one beat we should take and
one question we should ask ourselves to sort of reset
just a little bit.
Speaker 1 (38:06):
So if I had this right now, I'd give it
to all of you, And if I didn't care so
much about the environment, i'd give it to you as well.
But I'd print out for you a piece of a
four piece of paper and on it it would have
thirty circles. This is something called the thirty circles test.
So imagine an a four piece of paper and there's
thirty circles on it. I would then tell you you
had thirty seconds to uniquely use and complete thirty circles.
(38:32):
The timer would start, the countdown would go down twenty ten, nine, five, four,
three two one.
Speaker 2 (38:39):
I'd say stop.
Speaker 1 (38:41):
I'd no straightaway who cheated in school, because you'd still
be scribbling. I'd then really ask you to start, but
then I'd ask you what you did. I've done this everywhere.
These are the top five answers. The first is I
wrote the numbers one to thirty.
Speaker 2 (38:54):
Interesting in the circles.
Speaker 1 (38:56):
The second is I wrote the alphabet A to Z
and then ABCD to finish it off. The third is
I did squiggles and loops and whatever like doodling. The
fourth is I did emojis, pizzas, footballs, soccer balls, whatever
that is.
Speaker 2 (39:13):
And then the fifth is we call it noughts and crosses.
You call it tiktak toe. What's it called? What was that?
Is it called tiktak toe? Thanks?
Speaker 3 (39:22):
So?
Speaker 1 (39:22):
Yeah, noughts and crossing x's and nose right, very yeah,
yeah yeah, we call it notts and crossing, so so yeah,
notts and crosses. So that's the other thing that people
do pretty much. No one does anything different to that
pretty much. I've people think their doodle is something special,
but it's just a DoD And then I've done this
same activity with by the way, we've done this with
(39:45):
executives at every major company. I've then done this activity
with ten year olds. Yeah, and some of the ten
year olds come up with some amazing stuff. One kid,
he drew this thing around the thirty cell cales, put
a little tag on top when I and put some
and when I asked him what it was, he said
it was a bag of tennis balls. This other young
girl that I really am, this one I'll never forget.
(40:09):
She did all this intricate line work on some of
the circles and when I asked her what it was,
she said it was a chessboard.
Speaker 2 (40:16):
From a bird's eye view.
Speaker 1 (40:18):
I was like wow, and she was like, yeah, my
mum made me watch Queen's Gambit. So I was like,
we're talking about that. Maybe not be the right inspiration
for a tendure. And then this one, probably my favorite
one out of all of them, is this girl did
all this intricate line work, curved shades, all this stuff
in thirty seconds. When I asked her what it was,
(40:39):
she held it like this and she said, bubble wrap. Wow,
Now what happened. I'm talking to some of the most
creative executives in the world, biggest marketers in the world.
I've done this activity I usually do in smaller groups.
Speaker 2 (40:53):
What do we learn?
Speaker 1 (40:53):
We learned that the human brain has become so logical
by the time we get twenty, twenty five, thirty fifty
years old, that we hear thirty circles thirty seconds, task done.
And that's what we're going after. These ten year olds
don't even know what that means, right. They don't care
about the time. They're just laterally thinking about the idea subconsciously.
(41:15):
They're not going on trying to be creative. They're just
not worried about finishing in time. And even if they are,
they kind of are thinking about it in a completely
different way. So my question to you is, how can
you start looking at your life and your role through
the fresh eyes of a child. How can you look
at a problem the way a child would look at
(41:35):
a problem. When a child's ask what a washing machine is,
they think it's a time machine. When a child is
asked what an iPhone is. They think it's a portal
that someone could reach their hand through, and they can
reach their hand through. Now, think about how many amazing
marketing ideas you'd have if you looked at something through
fresh eyes. Whereas when we're all looking at the latest
TikTok trend and the latest Instagram trend and everyone's doing
(41:56):
the same thing, it's like we're looking at things through
the ask file of what's working today, Whereas all the
ads we all love. And the reason you probably became
a marketer is someone blew your mind because they created
something that felt like they were being childlike, not childish.
And so i'd encourage you all to think about how
to think about how do you think a child would
(42:18):
interact with whatever you're doing? And if a child doesn't
interact with the product you use, how can you look
at it through the fresh eyes of a child, to
not look at it for what you have learned to
believe it is, but whatever it could be.
Speaker 2 (42:34):
Thank you so much for hanging out with us tonight.
Speaker 3 (42:36):
I'm gonna let you get out of here and then
I'm going to close out, But thank you Jack, thank you.
Speaker 2 (42:39):
For your questions.
Speaker 1 (42:40):
Everyone so nice to me, or if this is the
year that you're trying to get creative, you're trying to
build more. I need you to listen to this episode
with Rick Rubin on how to break into your most
creative self, how to use unconventional methods that lead to success,
and the secret to genuinely loving what you do. If
you're trying to find your passion and your lane, Rick
(43:03):
Rubin's episode is the one for you.
Speaker 2 (43:05):
Just because I like it, that doesn't give it any value,
Like as an artist, if you like it, that's all
of the value. That's the success comes when you say
I like this enough for other people to see it.
Host
Jay Shetty
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