How to Know When it is Time to Change Careers & Turn Your Passion into Purpose with Baby2Baby Co-CEOs

Episode Transcript
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Speaker 1 (00:01):
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Speaker 2 (01:00):
We talk about diapers perpetuating the cycle of poverty. So
if you don't have six to eight diapers to drop
your child off at daycare, you can't go to work,
and you can't go to a job interview. So they're stopping.
It's really like a block for women and parents being
able to go to work. So it's really this symbol
of poverty. That's how we look at diapers.

Speaker 1 (01:22):
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(02:06):
welcome back to On Purpose, the number one health podcast
in the world. Thanks to each and every one of
you that come back every week to listen, learn and grow. Now,
you know, one of the things I'm fascinated about is
people who find a passion and are able to turn
it into a purpose. People who have a cause that
they care about and they're able to get organized around
it to make a change and impact in the world,

(02:27):
and today's guests have done exactly that. Nora Weinstein and
Kelly Sawyer Patrick Hof are the co CEOs of Baby
to Baby. Baby to Baby is a national nonprofit organization
that serves more than one million children living in poverty
every year. Serving children across all fifty states, Baby to

(02:48):
Baby distributes diapers, formula, clothing, and basic necessities that every
child deserves. The organization has distributed over four hundred and
fifty million essential idea items to children in homeless shelters,
domestic violence programs, foster care hospitals, underserved schools, and families

(03:08):
who have lost everything in the wake of disasters. Since
last year, Baby de Baby has delivered more than one
point five million emergency supplies to children affected by the
Maui wildfires. Please welcome to the show, Nora and Kelly.
Thank you both for.

Speaker 3 (03:25):
Being here, Thanks for having us, and I'm so grateful.

Speaker 1 (03:28):
To have you both here. And honestly, when my team
and I met you both last year, we got to
come and join your volunteer program, which was a service
day for our team. We'd made a commitment at the
company that we wanted to find programs that meant some
importance in the team, causes that people were passionate about
on the team, and yours was right up there, and

(03:49):
the team wanted to get right behind it. And getting
to be there that day and learn about the incredible
work you were doing, I was totally blown away, very
much in admiration of both of you and your stories journeys.
And then of course I got to attend your garla,
which was phenomenal and spectacular, and I can't even remember
how much you raised. Was it twelve million in that
gala that you raised? I remember this, yeah, twelve point

(04:14):
six to me. I love that, Kelly good be exactly.
It was just it was incredible to see just two
people who are so passionate about a cause, active on
it every day and creating amazing value from it. So
congratulations first of all, and thank you for this opportunity.

Speaker 3 (04:29):
Thank you.

Speaker 1 (04:30):
All right, well, let's dive straight in, Nora, Kelly. I
want to talk to you both individually and collectively about
your respective journeys. This is not what you've done forever.
I believe it's twelve years now that you've been building
baby to baby. We just hit thirteen, Just hit thirteen, amazing, congratulations.
So let's talk about your individual journeys, and I want
to find out when you were in your previous lives.

(04:52):
Was this a passion of yours? Was this something you
were aware of, or were you lost in a completely
different world? Whoever wants to go first?

Speaker 4 (05:02):
Looking back, I think this makes so much sense that
this is where I've ended up. As a kid, I
was giving back. I think it's really important when parents
instill that and their children. I went to Hebrew school
and giving back was a core part of what we learned.

(05:23):
We had something called Sedaka, which was bringing change every
week to school and whatever you could collect in your house,
and that money was going to go toward helping others.
We also had a food pantry that was attached to
our temple and we would go on the weekends and
my parents would bring me and we would give food
to people who were less fortunate. Fast forward, I became

(05:46):
a lawyer and in my law firm, Scatin Arps, which
I love dearly. It's a big corporate law firm doing
giant securities cases. But there's an option to do pro
bono work. Propone of work is obviously helping people who
are less fortunate without charging them, and that's what I
gravitated to immediately because.

Speaker 3 (06:08):
It was just to me that was so obvious.

Speaker 4 (06:10):
Why would you want to work on a big automotive
or oil case when you got to help a low
income woman get housing. So it was a no brainer
to me. I was so thrilled to have the opportunity
to do that from the law firm, and that's.

Speaker 3 (06:22):
Just all I wanted to do.

Speaker 4 (06:24):
So looking back, I was going toward this direction of
giving back, and baby to Baby is certainly a huge
extension of that. But I do think it was always there,
and I do think it's important to teach your children
about giving back from a young age. I think a
lot of the people we meet on this journey that

(06:45):
care they started caring as a child.

Speaker 1 (06:48):
I love that. Thank you so much, Kelly. It was
the same question.

Speaker 2 (06:52):
Well, I was a model, so you know, you wouldn't
think of that probably as a giving back career, but
it was a career that took me all over the world.
But also when I was home in my home base
of New York, I would volunteer at a head start
center in Harlem that I knew people who worked there,

(07:14):
and so I would work with kids in my free time.
I always loved being with kids. I wanted to be
a teacher when I was younger, and so I was
in the classroom with these children and they had no
shoes that fit, clothes that were, you know, too small.
They would wear the same clothes to school every day.
They wouldn't come to school because they didn't have these

(07:34):
basic things. And so that sort of instilled in me this,
you know, need to help children with basic essentials, Like
I saw what could happen if they didn't have them.
They couldn't get an education, they wouldn't show up to school.
So that was something that was part of my free time.
But I loved it so much. I was really passionate

(07:54):
about it. And when I moved to la and Norah
and I met my father and that happened to introduce
us because he knew I had a passion for giving
back to children and need and Nora did as well,
So he set us up on a blind date and
that was how we met, and so it all sort
of happened from there.

Speaker 1 (08:13):
That's genius. Yeah, well, I'm sure he's taking all the
credit now.

Speaker 3 (08:17):
He definitely yes, trust me, that's amazing.

Speaker 1 (08:20):
No. What I love about both of those stories independently,
And I love what you're saying, Nora, this idea of
how giving back has been a part of your culture
ever since you were young, and I can definitely identify
that and recognize that. I remember my parents didn't have
a lot growing up, but giving back was always part
of their life. And I think even when I was
growing up, there were times in my mind where I thought,

(08:40):
when I have more, I'll give more. But I found
that that was the wrong mindset, it was the wrong mentality.
What I found is whatever I have, whatever I can give,
is a great place to start, whether it's time or
energy or money or whatever else it may be. And
I guess, did you feel like in your career in
Noura when you were going down that and you were

(09:00):
choosing pro bono work, did that positively or negatively affect
your career? And how did that impact you, know, being
a lawyer and navigating that world.

Speaker 4 (09:11):
It was positive in every way because again I had
the big firms do take on this pro bono commitment,
and they owe the hours, and so they need some
of their associates and partners to be people who love it,
and so that was lucky. And then you get so
much legal experience because at a big firm, big complex cases,

(09:35):
as a junior lawyer, you're having a very minor role
in a big complex case, and pro bono cases you
work directly with individuals, and so you advance that much
more quickly.

Speaker 3 (09:46):
You're you're in court, you're in front of judges, you're
with a.

Speaker 4 (09:49):
Client, and so I actually think it's a win win
for the law firms because you're you're gaining experience and
also giving back.

Speaker 1 (09:58):
Yeah, the reason I ask because I feel like people
always feel and I wonder whether you come across this,
but I feel a lot of people always feel like
if I give back, I'm going to slip behind, I'm
going to fall behind, or if I focus on that,
And I remember I was at a consulting firm Accenture,
and giving back was a big part of their culture
as well, and we had service days in the company
and we had something called ADP which was Accentia's area

(10:21):
of doing pro bono work, and it was encouraged. But
I find that that's newer and growing now. Whereas you know,
I imagine like ten twenty years ago, that wasn't the norm. So, Kelly,
how have you felt about that in terms of like
this identity of giving back. Do you feel like it's
kind of seen positively or is it always something that

(10:41):
people think, oh yeah, think about that later, or how
do people approach that.

Speaker 2 (10:44):
I think what we do at Baby to Baby is
we try and make giving back fun and interesting, and
we try and make it for whether you're an individual,
a company, you want to come with your whole class
from your school, and you're a teacher. Sure, so we
try and make it, you know, fun and trendy, and

(11:04):
we've tried to, like, you know, bring some excitement into
giving back, and as you saw when you came for
your team building day, I think it's really working. And
I think we get so many great different organizations from
you know, your team or the Girl Scouts come in,
or we'll have classrooms full of kids, but we also

(11:25):
have big studios come in and different companies come in
for their give back day. And we've been able to
really make that part of Baby to Baby from day one.

Speaker 3 (11:34):
People love it.

Speaker 4 (11:35):
People I agree that it's changed, but I think and
I think for reasons for all kinds of reasons. I
think a lot of individuals are just love it and
love giving back. I think children organically like to give back.
I think companies have to give back, and so there
are companies that have it in their culture because it's

(11:57):
organic and the leaders want it. And there are companies
that just have to have it because I think employees
demand it. So what we're finding is that when we
you know, we're obviously a national organization, but even in
our headquarters, our volunteer sessions, where we have the most,
they fill up in seconds after we put up, and
we have two of them. We have sessions twice a day,

(12:20):
and the minute they open up about a month ahead
of time, and they are they fill up immediately, and
people are calling to get you know, can they come
later at night, Can they come on the weekends.

Speaker 3 (12:31):
People want to teach them.

Speaker 4 (12:32):
The people I think are desperate to teach their kids
to give back. And I think actually the more they have,
a lot of times people wrecke, you know, people are
they recognize how much they have, and I think they
really think it's a responsibility, especially if they didn't grow
up that way. I think we talked to a lot
of people who didn't grow up with as much now
find themselves in situations where they have so much and

(12:54):
they don't know how to teach their kids the way
that they were taught, And how could someone in a
pre situation teach their kids that that is not how
the world lives. And so I think people are just
dying for dying for I think people are really craving
opportunities to give back, and I don't think there are
that many. So we have found that it's often expensive

(13:16):
to have people volunteer, or there's nonprofits that are on
a smaller scale where I'm sure they would want help,
but they can't always afford to have people come in.
It's messy, it's time consuming, and so there aren't as
many programs as there actually used to be. And so
I think when people identify a place that can really
use them in a way where they know that they're

(13:36):
being used in a purposeful manner and not just doing
busy work, and when they're at Baby Baby, they're seeing
they are folding outfits for children and putting together We
try to make it very specific so that people understand
how they're giving back. And even though we talk a
lot about big numbers, and four hundred and fifty million
items we're giving out and a million kids. People want

(13:57):
to focus on individuals when they're folding an outfit and
choosing what outfit to give a two year old who's
in foster care, who they know is coming in such
a horrific circumstance, and they're going to get to choose
the outfit that goes to this child who's in such need.
People feel a lot of pride and want those opportunities.

Speaker 1 (14:16):
Absolutely. Yeah. I remember when we were there that day.
I felt your team did a phenomenal job. Obviously we met,
but I thought you and your team did a great
job of educating us in what we were actually doing, yeah,
and where it was going and how it works. And
I found that to be You're so right, Like as
a volunteer, you felt so much more closely connected to
the work that was going on. So when you both meet,

(14:38):
was it love at first sight? Was it like I
love this person, We're in sync, like we should do
something together? Like what was that energy like? Because obviously
this was a warm intro. I guess it was from
someone you trust and respect, But what was what came
out of that initial meeting?

Speaker 2 (14:52):
So we had dinner with our husbands just down the street,
and we were you know, probably ten minutes of the
conversation was about I was giving back, you know, I
was modeling living in New York, just moved here and
giving back at the head Start center. Or had told
me about her pro bona work with women and children.
So we sort of connected on that and then sort

(15:12):
of went on a merry way and that was kind
of it. And then I think we reached out to
each other later on, but it wasn't that. It wasn't
like the next day. It was a little while later
and we had coffee and we were talking about like,
how could we start something, what could we do to help,
you know, women and children? That was both of our passion,

(15:35):
and what we decided to do was go and meet
with different nonprofits in Los Angeles at the time and
see what was missing. So we went to homeless shelters,
domestic violence shelters, head start centers, schools, and we asked
what was missing, where what was the need? And across
the board, no matter who we talked to, it was, oh,

(15:57):
we're doing the programming, but what's missing is families are
struggling to afford diapers, food, these basic essentials and sort
of a light bulb back to the head Start center
where I saw the children who couldn't come to school
because their shoes were three sizes too small, or they
hadn't eaten breakfast, or all of these basic things that
their needs weren't being met. And it all came together

(16:20):
and what happened was we talked about what we wanted
to do. Diaper need was one of the things that
every single person said. And at the time, you know,
there was this statistic that one in three families were
struggling to afford diapers. Obviously, now later thirteen years later,

(16:40):
unfortunately that statistic is that one in two families now
struggle to afford diapers. So we kept hearing this theme
of like diaper need, diaper need, and what could we
do about it? And so it was a problem that
we kept seeing that we wanted to solve. And so
day one that was sort of like, Okay, how could
we make this work? What could we do together to
fix this? So that was sort of like the light

(17:03):
bulb moment for both of us.

Speaker 1 (17:04):
I love that process and I want our audience to
take note of that because I think one of the
biggest things I hear from my community is Jay, I
care about so many things, how do I choose what
to focus on? Like, there are so many challenges in
the world, and I don't know how I fit in.
And I think often those questions are very sincere and genuine,
but they stop us from making change and having an

(17:25):
impact because we kind of get lost in decision making
and choosing. And I love that approach that you both
had of let's actually go and research, let's go and learn,
and let's listen to say where's the gap, what's missing?
How can we solve that? And sorry, God Nor.

Speaker 4 (17:40):
Yeah, I can see you so because it is all
of that, but it's asking the people who need the help.
And I think that was like the key that we discovered,
which was that we and this has helped us for
thirteen years, is that we can't assume what someone needs.
You have to go to the community and ask. And
that helped us on day one when we were asking

(18:01):
what is the basic need so that you'd understand because
I don't think it's what we were expecting. We weren't
expecting that they were going to say the whole need
is diaper need. But then it made sense when we listened, well,
no one's going to come to our parenting class, no
one's going to come for a well visit.

Speaker 3 (18:16):
No one's going to file their insurance claim.

Speaker 4 (18:18):
We can't get to these people, specifically moms if they
have a baby in a dirty diaper.

Speaker 3 (18:24):
It just logically doesn't make sense.

Speaker 1 (18:27):
But then.

Speaker 4 (18:29):
Today when we're dealing with our disaster relief program and
we talked to we're talking to our team is talking
to families or the social service agency that serves the
families in a disaster. Again, you're saying, don't assume what
someone needs in this particular hurricane. Ask them because maybe
they'll say, well, in this case, the water has been

(18:51):
contaminated and we need water before we need anything else.

Speaker 3 (18:55):
To make formula.

Speaker 4 (18:57):
Early on, when we knew people needed gear like cribs
and strollers, we thought we worked with companies that had big,
fancy strollers and we thought, let's get let's try to
get those donated. And then we went to the community
and they said, no, we don't want a big fancy stroller.
We want a fold up, twenty dollars stroller. We're getting
on the bus, we have multiple children, we're walking to

(19:19):
school and work, and so again our assumption would have been,
let's get the highest tech stroller out there. The reality was, no,
we actually need a practical stroller. So I feel like
we learned that lesson over and over in everything we do. Listen,
listen to the community you're serving, and let them tell
you what they need.

Speaker 1 (19:40):
Yeah, that's such a great insight. I feel like it's
such a privileged position to think you can predict what
someone needs and what someone wants. And I think even
when I came and you're doing my diet, because I
was like, really, I couldn't believe it, Like I was.
I was somewhat like mind blown by the fact that
that was the missing link. And then when you start
learning about it and how much more it affects as
opposed to do you think it's just the diaper, and

(20:00):
I know we can go into just you know, the
extent of impact that has and all the other supplies
that you both focused on providing, you almost think, wow,
I would never have known that, Like I wouldn't have
come to that off my own accord. And I think
sometimes a lot of us are trying to figure out
what people need in a silo isolated from the problem,
from the situation, from people, and we're rarely going to

(20:22):
get to the right answer. What did it feel like?
You know, you're both having successful careers, you're happy doing
service work on top of that, like you're doing the
pro bono work, you're going to head start Like in
one sense, it's almost like, well, this is great, I serve,
I work, I have a good career. What makes you
both go okay, no, we need to do this full time,
like this needs to be our primary focus because that

(20:46):
feels like a genuinely big leap and commitment and taking
away from too great career parts to actually say no, no, no,
this is enough of a priority. Was it something you
were building while you were working or did you both
go no, we're going to stop working and start building.
Which way round did it go?

Speaker 4 (21:04):
It all happened very fast, so I think we were
slowing down on our other careers and projects. But once
we started it was it took off very quickly, so
there was immediately no room to do anything else. We
actually had a event very early on where we wanted

(21:28):
to kind of announce this that we had taken over
baby to baby and that we wanted to make a
really big impact, and we wanted to work quickly. We
both there, I think, have very big ideas and dreams,
and so we put together a small event to just
make this announcement. And we didn't want to spend any money,

(21:49):
so we went to friends and had a publicist help
get a photographer there and a friend who had a
hotel space to donate and some alcohol so in case we.

Speaker 3 (21:59):
Were asking for money, we want to make sure people
were in good moods.

Speaker 1 (22:03):
And is that what?

Speaker 2 (22:05):
Yes, yes, it's one of our big secret got it
as you probably saw.

Speaker 3 (22:10):
At the gallon.

Speaker 1 (22:11):
Yes, yeah, we.

Speaker 4 (22:14):
Had this event, talked a little bit about the mission
of Baby Baby and where we wanted to go with it,
and two of our Day one board members, Jessica Alba
Nicole Richie both came to the event and had their
picture taken by the pro bono photographer and the picture
showed up a few days later in US magazine. Kelly

(22:34):
and I at the time had one intern and we
had a very small six hundred square foot storefront space,
and we got a phone call a few days later
from a big publicity company that represented Kimberly Clark, who
owned Huggy's diapers and they said we answered the phone

(22:57):
and they said they had seen the picture and they
wanted to know if they could donate one hundred thousand
dollars and one hundred thousand diapers. Again, this is week
two on the job.

Speaker 2 (23:12):
We have like four boxes of diapers sitting next to us,
and we were like, yeah, we'll take one hundred thousand diapers,
thank you, please send them over right now. And then
they said, well, do you guys accept palelettes? And we're googling,
like what is a palette.

Speaker 3 (23:26):
We're like, yes, we take a dollar and a model,
not a lot of palettes.

Speaker 2 (23:30):
And then they're like, do you guys have forklifts. I'm like,
of course, we have forklifts. Yes, And I'm like where
do you rent a forklift? And we're trying to figure
it out and we're like sure, no problem, no problem.
And then the truck shows up.

Speaker 3 (23:42):
The biggest truck we've ever seen.

Speaker 2 (23:46):
We were wearing these shoes with your heels.

Speaker 4 (23:48):
In case they're listening, and we got on the truck
and our intern popped onto and a very nice driver
and we learned what it meant that they were on palettes,
which made them difficult.

Speaker 2 (24:03):
We were there with the exact donas, getting the plastic
golf and the crates open and trying to unload them
ourselves with the truck driver in the end turn the
four of us.

Speaker 3 (24:13):
But we did it.

Speaker 4 (24:14):
Yeah, and we filled our small storefront space and spilled
out a little bit. And the moral of the story is, well,
there are two morals of the story. But we gave
them out in one day. So we called this is
one hundred thousand diapers. It's a lot of diapers, and
we called contacts at home, the shelters, some schools, some

(24:35):
local hospitals and said, we have diapers for free to
give out.

Speaker 3 (24:40):
Would you like to come get them?

Speaker 4 (24:41):
And it was astonishing to see they were truly we say,
they were truly like gold that people were picking up,
and how.

Speaker 3 (24:52):
What it meant to people and the relief that it
was showing.

Speaker 4 (24:54):
Again this was not you know, we don't serve individuals
directly because it's in general because it has been more
efficient for us to scale to give to other organizations
that can give them out to their clients and fill
the whole shelter or school or know who's in the
most need, which is important to us, but they went
out the door in one day. Now we can talk

(25:16):
later that that was one hundred thousand diapers. Now to
date we've given out two hundred million, but at that
time it was so many, and I think it taught
us probably our two most important lessons. One diaper need
was enormous and not going anywhere. And two the power
of these celebrity endorsements and sponsorships. So just from two

(25:39):
women getting behind us, a company wanted to give us that,
and we have created that into a playbook where with
dozens and dozens and dozens of amazing women actresses, celebrities, entrepreneurs, CEOs,
we've been able to take advantage of their platforms and

(26:00):
that is what has catapulted us to be able to
give away hundreds of millions of items.

Speaker 1 (26:04):
Yeah. Absolutely, what a first week at the job. Yeah,
that's pretty interesting and I could totally resonate with. I
remember I was sixteen years old and I used to
work at a grocery store and I remember I remember
unloading my first ever truck of palettes of water and
I had one of those manual.

Speaker 3 (26:23):
Forklifts, like not even like to checkout girls, right.

Speaker 1 (26:26):
Yeah, Yeah, they wouldn't let me do that, and so
they were like, you're you're sixteen. And literally I remember
putting this manual forklift in, putting it in a palette,
and like them pulling it out, and it was one
of the heaviest, most arduous tasks ever. And now that
I've been to your warehouse and seeing just how many
not only diapers you have, but supplies you have, and
just the scale at which you're dealing with this, I

(26:47):
wanted to read out. You know, I was looking at
some of these statistics because I just want people to
understand the problem statement or the level of challenge. This
just blew my mind and I want to share it
because is yeah, it's super important. Listen to this everyone.
So Kelly already said this one. One in two families
struggle in the US to have four diapers for their children.

(27:09):
I would never think of that diapers cost eighty dollars
to one hundred dollars per month per baby, and the
average low income family pays nearly one thousand dollars a
year for diapers. This part, I think was just yeah,
please for three years.

Speaker 3 (27:24):
Are all true, but getting worse.

Speaker 4 (27:26):
So with inflation, we're finding that our the families we
serve are saying the prices are thirty percent up from
that in the last few years, so the is getting worse.

Speaker 1 (27:38):
And then this one, diapers are the fourth highest household
expense after rent, food and utilities for families with diaper need.
Childcare centers often require six to eight diapers per day
for children to enroll and attend daily.

Speaker 3 (27:51):
That's the one we want people to know about.

Speaker 2 (27:53):
Yeah, we talk about diapers perpetuating the cycle of poverty.
So if you don't have six to eight diapers to
drop your child off at daycare, you can't go to work,
and you can't go to a job interview, so they're stopping.
It's really like a block for women and parents being
able to go to work. So if you don't have
the money to afford diapers and you can't drop your

(28:13):
child off at daycare, how can you go to work?
So it's really this symbol of poverty. That's how we
look at diapers.

Speaker 1 (28:20):
Yeah, let's talk about that a little bit more, because
that's what I meant earlier when I was talking about
how like diapers is almost like that the central point
of all these other issues that the work actually affects right,
So poverty is one of them, that's a cool one.
What are the others that you feel a massively affected?

Speaker 2 (28:37):
Well, we know that when we give families diapers that
they're paying their rent, putting food on the table, and
keeping their lights on. And as you already said by
reading off all our favorite stats, that that is something
that a diaper is stopping people, you know, from doing anything.
It's really you can't leave your house if you don't
have diapers. Families are using newspapers or towels substitutes. So

(29:01):
if you don't have a diaper, how can you go
and take your baby to the grocery store to even
buy food for your other children. It's just diapers are
this symbol of poverty to us. That that's why every
day diaper need is the number one thing we're focused on.

Speaker 1 (29:15):
Yeah. Absolutely, I mean I'm going to go on because
these to me, these were just these were huge. These
were some amazing stats about the incredible work you've done
around it. So in twenty twenty one, Baby to Baby
developed your own diaper manufacturing system, producing diapers at eighty
percent less than the retail cost, in order to help
me meet the exponentially increasing demand walk me through that direction,

(29:37):
because now that's like you're going from having one hundred
thousand dia percent to you right then figuring out that
it's too expensive.

Speaker 2 (29:44):
Well, we've been getting diapers donated from companies like Huggies,
for example with the Jessica and Nicole event and the
story nor I just told. But also, you know, corporate
partners have been a huge part of Baby to Baby's growth,
using Jessica's example with Honest Company, they donated ten million
items to us, a lot of those being diapers. But

(30:07):
diapers are just the number one thing we're you know,
trying to get and we're doing it in every which way.
So we're trying to get corporate sponsors to donate to us.
Then we've gone to Sacramento to testify to have the
sales tax removed from diapers. That was something we were
able to do. Then we did a Goop campaign with
Gwyneth Paltrow where we launched a fake luxury diaper that

(30:31):
was intended to make people angry, and it was a spoof,
and Gwyneth was like, I'll take the heat for this,
and she launched a diaper and it had you know,
diamonds and fur and it was made of like I'll
pack a fur and it was one hundred and twenty
dollars for a pack of ten, but it was meant
to show that one hundred and twenty dollars is what

(30:52):
you need to diaper your baby for a month. And
once she did the grand reveal, it was like, Yeah,
this is meant to piss you off because diapers are
tax like a luxury item. How insane is that? And
what can we do about it? So then you were
able to go onto Goop and Baby to Babies shared
platform and reach out to your state senator and say like,

(31:13):
this is ridiculous. How can we still tax diapers like
a luxury item? And since we did that, seven states
followed suit. There are still twenty six states left the
tax diapers, but we're still working on that. That's, you know,
more to come on that. But manufacturing the diapers was
something we started because we were able to buy diapers

(31:34):
for cost from our manufacturer, so they were giving us
low cost diapers. But at some point the manufacturer who
we were working with understood our mission, knew what we did,
and we talked to them about like, okay, what if
we stripped off the cartoons and made these diapers plain
and white and we just use one color for the packaging.
How low would you make them for us? How you

(31:55):
know what could we get the cost down to? So
eighty percent less than retail is how much we're making
them for now their baby to baby diapers. They're plain white,
but they worked just as well as any and we've
been able to distribute two hundred million diapers because of
this relationship and because of manufacturing. So it was something
innovative we came up with during COVID because the need

(32:17):
was so great, But it's really been able to stretch
our donor dollar so much further and been able to
diaper a lot more babies.

Speaker 4 (32:25):
I think we had really kind of hit rock bottom
with the desperation for diapers during COVID, so it was
already I mean, we're saying it's one out of two
families in the United States. It's just an impossible statistic
to digest. But it was seeing and hearing one by
one the alternatives that the families were taking, like using

(32:47):
a newspaper to diaper their child, like using a towel,
like taking a diaper off a baby, cleaning it, hanging
it to dry and putting it back on their baby.
And there was a point during COVID where the diapers
were also off the shelves. If you can remember, most
people were talking about the toilet paper shortage, but diapers

(33:08):
were right there with them, and.

Speaker 3 (33:12):
It was just so.

Speaker 4 (33:15):
Upsetting to everyone at Baby to Baby that our team
really made this, really had this idea to say we
have to do something about this. That our need had
gone up five hundred percent just at Baby to Baby
alone in the weeks when COVID started, and so that
was when we kind of in desperation went to these

(33:36):
manufacturing partners and said, we know we're doing a lot,
it's not enough, and we talked about scratching surfaces earlier.
You know, we're even now. We're proud that we've given
out two hundred million diapers. It's more than any organization
like ours in the country, but it's not enough. We
have this year alone, just from the families we serve,
we have request for one point five billion diapers.

Speaker 3 (33:59):
So we just had to do more.

Speaker 4 (34:02):
And it was manufacturing and the manufacturing system that allowed
us to really take the leap, because now when we
get donations, we know they can go so much further.

Speaker 3 (34:12):
So we're making packs.

Speaker 4 (34:13):
Families in our programer buying packs for an average of
twenty dollars, we're making packs for three point fifty and
of course not charging them and donating them. And it's
it's something that manufacturing is allowing us to move the needle.

Speaker 3 (34:28):
Still scratch the surface, but move the needle.

Speaker 1 (34:31):
Absolutely, no, definitely moving the needle. And I mean I'm
blown away because it's like it's incredible marketing mixed with
incredible systems, incredible management, like you know, the campaign that
you were just mentioning with gwynethan Goop like that is
like something out of like a movie. Like to be
able to pull something like that off and to actually
think about it in that innovative way and to then

(34:53):
build a system that's manufacturing your own diapers because you
see the value of cost. I mean, you're operating like
an incredible the innovative, fast forward, fast forward thinking company
and you're applying it all to doing good in the world.
Like has that always has this strategic marketing brain always
been between you two, Like how have you you know,
how have you been able to think about changing the

(35:15):
world in this way? Because I think that. Like you said,
I think change can often feel boring, It can feel
like slow, it can feel like it has to be
done in a certain way. But you are willing to
like push boundaries and maybe some people get upset in
the beginning. To get them to make a point like
that's a really original, unique way of thinking about change.

Speaker 2 (35:34):
I think we're not scared to push boundaries. And I
think both of us, you know, people say to us
all the time like, oh, did you ever think baby
to baby would be this big? And we say, yes,
we did. We did because we saw the need, we saw,
you know, what we needed to do, and we went
for it. And we do that every day. And so
being innovative and coming up with fun, you know, exciting

(35:56):
marketing things or whatever we're doing. I think bringing the
commune unity together and collaborating with whether it's celebrity or
corporate partners, is something that we love doing and that
we will continue to do. And we've done it in
so many ways like this year, you know, we talk
about all the time. We partnered with the White House

(36:17):
and HHS and twenty twenty three last year and we
launched a pilot program that was creating maternal newborn supply kits,
and we did it for the three states with the
highest maternal mortality rates and the highest child poverty rates.
And so it was a pilot program for these three states, Arkansas,
New Mexico, and Louisiana. And we're in partnership with the

(36:40):
White House and HHS, and the Vice President came to
Baby to Baby to launch it with us. This year,
we're now able to go to ten states with Huggies.
Back to Huggies. Huggies came back in and their partnership
with a multimillion dollar pledge, we're now going to take
it to ten states. So that pilot program, you know,
it's public private partnerships, it's corporate partners it's using you know,

(37:05):
celebrity like we did from day one. We just had
Olivia Wilde, Kelly Roland and Sierra came to help spread
the word that we're you know, now in ten states
and we're bringing this pilot program to ten states this year.
And just being able to do things like that, I
think definitely keeps our days exciting and you know, makes

(37:25):
it interesting and innovative, and I think nonprofit can be.
So I think we're trying to like make that part
of nonprofit. It doesn't have to be boring, it doesn't
have to be status quo, you know.

Speaker 4 (37:38):
And I think everyone won in that example that Kelly
just gave about our maternal mortality initiative, in that the
celebrity ambassadors who are so amazing, the three women that
came to get attention for the program, they care deeply
about eternal mortality. Obviously, your audience is familiar with how

(38:03):
in the United States the maternal mortality rates are worse
than they were twenty years ago, and that black women
are dying at three times or four times, up to
four times the rate of other women. And I think
everyone wants to come up with a solution, I hope.
And so in that example, it really was a real
public private partnership with Again, we had the White House

(38:26):
and Department of Health and Human Services on that end
needing to give it legitimacy and the platform that they
bring to the table. Huggi's was such an important partner
on the corporate end because these programs need money and
they need supplies, and so they had the diapers, they
had the breastfeeding supplies, and they were able to donate
those women like Olivia Wilde and Sierra and Kelly Roland.

(38:50):
They cared deeply about maternal mortality and wanted to use
their platforms, use their enormous social media numbers, and bring
attention to a problem and.

Speaker 3 (38:59):
Show that they were coming up with a solution.

Speaker 4 (39:01):
Baby Baby has this incredible team that is there to
have worked for thirteen years to identify which states and
which organizations in which states have the most vulnerable mothers
who could get to the right hospitals these items that
they so desperately need. So I think it's really attacking.
I think one of the things that Kelly and I
really love about it is attacking these problems from multiple angles.

(39:24):
And so yes, we bring in the like we understand
and can explain to people why we need the help
of the corporation, what the government can do to help,
what part the celebrity or ambassador can play, And I
think they all appreciate that, and again it's led to
this great program.

Speaker 1 (39:42):
Yeah, what I'm hearing is like a very deep understanding
of the problem is what's allowing you to engage with
all these stakeholders, Like the reason you're able to get
the government involved, or get corporations involved, or get celebrities
involved is because you deeply understand the intricacies of the challenge.
And I think often and we want to do good
in the world, or when we're trying to do good

(40:02):
in the world, we're hoping that that good intention is enough,
or we're hoping that that passion is enough, and actually
deeply understanding the challenge and the stresses that people are experiencing,
the problems people go through on a daily basis is
at the heart of that. And one of my favorite
thoughts is from Martin Luther King where he said that

(40:24):
people who love peace need to learn to organize themselves
as well as those who love war. And I love
that statement because I often feel that those of us
who want peace in the world or goodness in the
world can be kind of a bit woo woo about it,
or we can be a bit like, you know, peace
and love, and it can be kind of like this
really nice idea or nice ideal, but it doesn't have systems,

(40:48):
organization strategy. And it seems like you've both been able
to take your passion and intention and bring that in
so wonderfully, which is such an incredible example for so
many not for profits.

Speaker 4 (40:59):
Thank you and I think we really don't differentiate between
nonprofit and for profit in that way, and so that's
something that we care about reminding people that, again, the
work is different, but the way that you run a company,
in our minds, should be the same, and that's kind
of who we model ourselves after. Unfortunately, we have seen

(41:22):
a lot of well intentioned people not give back in
the right way. So to your point, I think in
disaster relief in particular is an area I know we
talked about on your tour, and we see a lot
of people trying to be helpful in disasters and doing
it in an actively unhelpful way.

Speaker 3 (41:39):
And that is the place that I think the most.

Speaker 4 (41:41):
We've watched people and it's hard to watch, and we're
trying to kind of correct people's behaviors in how they
react to disasters because the public, I think, and I'm
sure your listeners care deeply about disasters, and by disasters,
I'm mainly talking about natural disasters, so hurricanes, buyers, floods, mudslides.

(42:03):
People feel so helpless in those moments. I think people
watch them on the news, they get so much attention,
they see horrible things happening, and they don't know how
to help, and what we've done a Baby to Baby
is try to very specifically help children and help families
in those instances. Because a lot of great organizations are helping,

(42:23):
they're typically focused on adults, and we focus on children.
But in terms of people helping in sometimes a misguided way,
we often go to the spots where the disasters are
occurring and we'll watch people and they show up with
bags of used clothing and used coloring books or unsized things,

(42:52):
or half opened games and toys and things. Again, I
think that people care so deeply and they're wonderful, and
they're seeing a child on the news and thinking I
need to go. I want to go give that child
my blanket or this game or a toothbrush. But what
we've learned is that you have to listen and understand
what these families need and tied for as important as

(43:14):
that is what the organization who's helping them needs, Because
in a disaster, everyone is spread. Then often the people
who are helping a disaster their own families are suffering
from that same hurricane or fire or flood. So and
the organizations are often small, they're not always large scale organizations.
Often they're small volunteer based groups that are trying to

(43:37):
do their best to give out supplies. So when you
inundate them with things that they don't need at that time,
they don't have room, they don't have the man or
woman power to accept the items. People fly planes into
places without having the right destination, and so we talk

(43:58):
to partners who are on the ground saying these donations
are blocking the roads. So they're not just not helpful,
they are actively unhelpful. They are blocking our roads. We
are trying to find missing people, we are trying to
get emergency services out, and people are in their very
very well intentioned ways, really hurting the system. So what

(44:18):
we have learned organizationally is to listen so carefully and
not just understand you need blankets, you need diapers, What
size diapers do you need?

Speaker 3 (44:29):
How many do you need?

Speaker 4 (44:30):
Because if your space can only accommodate three pallets, you
cannot send them six in the middle of a disaster.
You have to send them three at a time. And
I think for people listening, you have to listen to
organizations you trust in how to help. It might be money,
it might be the most helpful thing would be to
send ten dollars to an organization. It might be an

(44:51):
organization that allows you to say, we need toothbrushes, but
you can't guess what people need. You have to step back,
listen and then try to help people in the way
that they need to be helped.

Speaker 1 (45:04):
Absolutely, yeah, I know. And it's so again, it's such
an alien space when you're not on the ground or
you're not aware, like it's just something you would never
know about, Like when do you ever learn about what's
needed in a disaster or how you trying to help
in a well intentioned way, whether it helps or it
doesn't or gets in the way. So I really appreciate
that kind of spotlight on that topic, which you wouldn't

(45:27):
come across at all. Walk me through like you've like
you said, and you're both modest and humble beings, and
so there's the feeling of like there's more to do,
and I think there's an honest side of you that
sees that as well, and that there's just obviously so
much more work to do. But what goes through some
of the resistance that came early on, like building something

(45:47):
this big, or some of the challenges or pitfalls that
you both had days where you woke up wanting to
make the biggest change, but things weren't going in your favor.
Because I think again, whenever, and this is why I
love podcasts, it's whenever we hear about something, we always
hear about how amazing it is and the glory of it,
and you don't really get to see like how much
hard work goes into it every single day and the

(46:08):
times when it isn't the big celebrity turning up to
the front door. It's not always like that. And yes,
you've had amazing support, and we'll talk about that in
a second, but that's not you know, as we were
talking about earlier, that's not three hundred and sixty four
days A Yeah, there's all of this time where there's
real work happening. And I'm sure, and I'm sure getting
a sales tax changed is like an arduous process with

(46:31):
so many you know, I'm guessing and I could be
completely wrong, but I'm guessing there's like multiple steps to
even get one state to accept that, let alone the
numbers you have. Walk me through some of the key
challenges you've seen in trying to build an innovative, fast growing,
impactful nonprofit.

Speaker 2 (46:48):
We talk about this a lot. We have yesterdays and
we have no days.

Speaker 1 (46:50):
Okay, what is it? Yeah, tell me about that.

Speaker 2 (46:52):
So yesterday is if everything's going right and we're asking
this celebrity to host this event for this you know, corporation,
and we're going to get a donation of five million
diapers and five million wipes and everything's going great and
they say yes. And then you're reaching out to a
donor and saying, oh, you know, we need a grant
for formula. The formula shortage is still continuing, and we

(47:16):
are trying to provide, like, you know, a million more
bottles across the country because another plant is shutting down.
Or we're asking for a sponsor for our holiday event
so we can take over Dodger Stadium again this year,
or back to school so we can take over Madison
Square Garden and bring kids to like have the most

(47:38):
spectacular day of their lives and kids that never get
to do those things. So we're asking all day long
for things, and some days there's yes days and we
get yeses, and then a lot of days there's no days.
So we've we got this advice very early on that
if you're having a yes day, keep asking, So we
keep asking, we keep going, and then when we're having
a no day, we're like, oh, it feels like no day,

(48:00):
and we'll give. Like some of our team members like
no day, everyone stop asking for things. But you know,
we are not afraid to ask. And I think we
learned this very early on because we're not asking for ourselves.
We're asking for children who don't have diapers, who don't
have clothing, who don't have food, Families who are struggling
to afford these basic things. So never are we afraid

(48:23):
to ask. And even if we do get knows, which
we do all the time, it may from afar appear
oh baby to baby's so successful. Sure it looks that way.

Speaker 4 (48:32):
An email chains where we've written to the person like
fifteen times and it's all blue or green.

Speaker 2 (48:38):
We're not hearing answers were Yeah, we're used to the face.
It doesn't matter because we're not asking for ourselves. We're
asking for, you know, children who are struggling to afford
these basic things, So it never phases us.

Speaker 4 (48:50):
Two examples of some challenges. One is we did not
get the sales tax repealed on our first try. In fact,
we got very directly rejected on our first few times
going to Sacramento trying to get California to repeal the
sales tax. At California, we just got big nos and

(49:11):
we resent home and packing, but we went back and again,
I think we really don't take these things personally. I
think we feel the two of us, that is another
thing we share. We feel so strongly that our mission,
about our mission and what it is and what we're doing,
that it's like, well, you lost the opportunity.

Speaker 3 (49:34):
That's a mistake on your part to the state. So
we just kept going back. On the third try, we
brought Julie Bowen with us, which was helpful.

Speaker 4 (49:44):
Again we always learned sometimes an ambassador is what closes
the deal. Governor Newsom was extremely helpful to us, and
it was a third time. It's a charm example, but
we were shut down and if we hadn't gone back
a number of times, and of course you're correct, that
is not what we post about and talk about. Two

(50:04):
the times that we got back on the Southwest flight
from Sacramento with a big thumbstone about the nose.

Speaker 3 (50:11):
But it worked, and so that was a good story.

Speaker 4 (50:15):
I think one of the hardest decisions we've had to
make is that at the beginning of Baby to Baby,
we would allow people to drop off or send us
and mail in gently used items clothing, toys, cribs, car seats,

(50:36):
you name it. And it was a beautiful thing because
it's really where the name Baby to Baby comes from.
Is the idea of giving another child something that you
have used and now this other child can grow from.
That is wonderful and we hope that smaller organizations continue

(50:56):
to do that, whether it's an organization or a religious
institution or a women's shelter.

Speaker 3 (51:02):
It's wonderful when people can do it.

Speaker 4 (51:04):
What we found was, in order to scale Baby to Baby,
that could not be the core of our mission, because
getting tons of pounds of people's gently use stuff, as
noble as it sounds, was not working for us. It
was expensive to go through because it's so important to

(51:26):
us that everything we give out is something that is
in pristine and perfect condition to these children who deserve
things to be in pristine, in perfect condition, and so
we had to have someone touch every single item of
clothing and see that a onesie had spit up on it,
see that a puzzle that was three hundred pieces had
three hundred pieces and not two fifty eight, because no

(51:46):
child wants to do a puzzle with two hundred and
fifty eight pieces. It doesn't matter who you are. And
there were expired things. There were things that weren't for
children and people. Again I think they were well intentioned people,
but they dropped in.

Speaker 3 (52:02):
Their adults. What there are some things that we got.

Speaker 2 (52:07):
Everything you can about to drive, sets, brahs, all sorts
of things, and only about one third of what was
donated when we were accepting gently used items as best,
one third was usable.

Speaker 1 (52:19):
Wow.

Speaker 4 (52:19):
So it's expensive and time consuming and not helpful. So
we have the lion's share of what we do now
is all corporate donations. We gave out sixty three million
dollars of goods last year. We still we don't want
to scare people off with those numbers, because one, a

(52:41):
donation of four cans of formula is amazing for us.
There is truly no donation two big or too small,
because four cans of formula is many bottles for many
babies who need it so deeply. So we love small
and big donations. But the but we take new corporate
and palatized donations because it's the way we're able to

(53:04):
give out four hundred and fifty million items. But that
was a very hard turning point, and when you're talking
about lessons and challenges, I think it was upsetting to
a lot of people because I think people really love
the idea of passing things forward. And again we love
it too, which is why we adopted it in the beginning,
but it proved to be not effective for scaling, and

(53:27):
so that was a hard decision to have to make.

Speaker 1 (53:30):
Yeah, what I'm hearing is just this idea that you know,
these things are beautiful and they are wonderful, and when
we can share what we have and something that's been
used in advance and if it helps a community center
or someone in our locale or a family member or
something that's recycled is beautiful. But when you're trying to
scale across the country, it's and also disasters as well,

(53:51):
that isn't necessarily the most effective way. And I feel
that that's again going back to this idea, no longer
time one hundred named you want of the most innovative
companies like that lesson of being able to adapt and
be flexible and learn and grow and say okay, well,
we actually believe in this, but it doesn't actually work.

Speaker 2 (54:09):
Yeah, it's very hard to say.

Speaker 1 (54:10):
Yeah, I can't imagine what that feels like because you're like,
wait a minute, this obviously makes sense to us, and
it makes sense to me listening to you both, but
then like, oh, I get why that isn't the idea
that takes off and that isn't the idea that works
in practice. I mean that thinking that thought process goes
back to being a fast thinking company. This these challenges
though they they haven't like it feels like you both

(54:32):
have just got more passionate, more.

Speaker 2 (54:34):
Driven all right through that.

Speaker 1 (54:36):
Yeah, Yeah, it feels like that. Like I mean, like,
you know, I'm talking to you both today and I
don't feel any dwindling of enthusiasm in your building.

Speaker 2 (54:44):
It feels like the time they're like, oh, so are
you guys you know, bored or you go already at all? No,
We're like, no, there's we're reaching one million children across
the country. There are ten million more children in poverty
that we're not yet reaching. We talked about we've distributed
two hundred million diapers. We need one point five billion,
and that's just to cover the kids we're serving now

(55:06):
the one million children, So we have so much further
to go. And I don't think either of us are
stopping or done anytime.

Speaker 3 (55:13):
I So we have fun things happen. I mean we
do have.

Speaker 4 (55:15):
We are we've built baby to baby to a place,
and we're so lucky about this with these amazing ambassadors
where we also we work. Our team is the hardest
working team on the planet. But we also get some
great incoming calls. I mean we get calls to say
that someone I'm thanking Julie Bowen again, but that Julie

(55:35):
Bowen played on it. Who wants to be a millionaire
one five hundred thousand dollars and where should she send
the check? We have Kim Kardashian raising her hand at
our gala to give us. She's given us over two
million dollars. And then we'll say for our Mother's Day event,
can she donate skims and the makeup products so that

(55:57):
moms feel as good as they should.

Speaker 3 (55:59):
At mother Day?

Speaker 2 (56:00):
We have Christy Teagan just you know, designed a wagon
for us and it was for hundreds of thousands of
dollars from a company. Or we have all these like
ambassadors all day long that are doing these amazing partnerships.
Molly Sims just did an Air one smoothie to benefit
Baby to Baby. Just like all day long, we have
these exciting things and some of them are just incoming,

(56:21):
and some of them were reaching out to people. Jenna Duan,
nine months pregnant, just hosted our Mother's Day event and
was the ambassador, and aquafor gave us an amazing donation
of product and money. And so just on and on
we had these amazing people supporting us and showing.

Speaker 4 (56:40):
Us ideas like the Gwennas story. I mean, Gwenneth gets
all the credit for that campaign. So people are coming
to us.

Speaker 3 (56:48):
I think once you once, we.

Speaker 4 (56:51):
You know, we were saying how we had Sierra at
the headquarters the other day and she was helping us
amplify this maternal mortality project. The next day she called
us that she had just talked to a sponsor and
she wanted to see if she could they could help
donate items for these kids in the future. She also
wanted to tell us that she and Russell Wilson, her husband,

(57:13):
wrote a children's book. Could she donate thousands of books
to put into the bag. So I think when we're
the more we educate all of these women about what
Baby Baby's doing, they then they bring us these amazing
opportunities because they want to help. And I think other
people that haven't, that don't have careers in giving back,

(57:35):
they have extremely busy lives, but they want to give back.

Speaker 3 (57:39):
They love the idea.

Speaker 4 (57:40):
So if we can give them a tangible way to
give back and not spend a lot of time and
use their platforms and use their connections, they're excited to
help and do that. I think Kamala Harris, I think,
you know, we're so grateful. She came to the warehouse
to launch the program. She met with mothers in our
program who were giving earth and was hearing from them,

(58:01):
and I think she was also proud to be there.

Speaker 3 (58:03):
So we have a lot of we have a lot
of fun incoming phone casts these days.

Speaker 1 (58:09):
How was it the first time? Like what was woke
me through the interaction of getting jessic Aalba, Nicole Richie
to get involved when it was just like there was
nothing there In one sense it was beginning days like
what was that conversation? Like why did they get involved.

Speaker 2 (58:24):
In Well, they were friends, But also I think when
you're a mom and they just both had babies around
thirteen years ago. And I think when you understand that,
you know you need all these things when you.

Speaker 1 (58:39):
Give birth pasenal experience.

Speaker 2 (58:41):
Yeah, and you see how much you need, You see
how expensive it is. You see the wastefulness of people
are giving you seven strollers for your baby shower. You
need one stroller? What could you do with the other six?
Who could use them? And it was a lot about that.
I think, you know, mother's parents. People connect to the
cause because it's such a simple cause. Children are going

(59:03):
without basic essentials. How could that be? What could I
do to help? And we make it very easy. We say, oh,
you know what, here's what you do to help. Will
make it very easy. We'll make it very simple. We
need you to show up here to this one event.
And they got their photo taken. It was in US
Weekly and that really put us on the map, and
that really spurred on like these celebrity partnerships. It taught

(59:24):
us the power of celebrity, what they could do to
help children need and how we could help make that happen.
And so we've continued that for thirteen years. But we
really do look to them as the two people who
sort of set off that light bulb for both of
us and really started the whole thing.

Speaker 4 (59:41):
I think that these women trust us and trust Baby
to Baby and that has been so important to build.

Speaker 3 (59:47):
So now when there is a.

Speaker 4 (59:50):
You know, there's hurricanes going on, and the hurricanes and
tornadoes in the in the Midwest, when there were the
fires in Maui, when there was the formula shortage, when
there are news headlines that and people, as moms and
as humans care about them, they call us to say,
tell me how I can help. Ever since that day,

(01:00:12):
so they're saying, you know, during COVID, we had Prince
Harry and Megan Markle and Gwyneth Paltrow and Jen Garner
and Jessica Alba, and they came and put backpacks into
cars that were driving by and putting lunch and backpacks
with full masks, putting them into windows in our Baby

(01:00:35):
to Baby distribution drives because they knew we would have one.

Speaker 3 (01:00:38):
They knew we'd be set up and they'd be able
to help.

Speaker 4 (01:00:40):
And so I think what that caused on day one
was this trust and then they will Disaster is a
big part of it. But when there is any issue
they care about in any state. We have ambassadors from
Texas and Oklahoma and New Mexico and New York, and
they know if there's something big or small. Sometimes it's

(01:01:01):
a building fire that impacts the city, and they know
there were families there. When they see families and they
see babies or outside or not being taken care of,
they know that Baby to Baby's Disaster team is going
to be there, and they call us, how can I
amplify it? And sometimes the answer is they can post
on social media. Sometimes the answer is, even though this

(01:01:21):
person might be famous, what we need right now is money.

Speaker 3 (01:01:24):
So we need you to do one of two things.
We need you to ask your.

Speaker 4 (01:01:28):
Followers for donations, or if you're in the position, we
need you to donate to us yourself. So in the
Maui wildfires, for example, Matthew and Camilla McConaughey. Camilla is
one of our many angels, and they had a deep
caring for Hawaii and Maui. Knew that we would be

(01:01:50):
on the ground there, knew that we would know how
to help and what to help with. They called, they
asked how they could help. The answer there was, we
were trying to get cargo planes in. We knew the
exact menu of what these organizations needed. Maui's was a
very specific example because it was easier for us. Our

(01:02:12):
history had been in trucking, and Maui can't track to Maui,
so these things now had to go on planes. And
it was a and the fires were ongoing and horrific,
and they said, how can we help? And we said, actually,
what we need you to do right now is help
us pay for this first cargo plane to get out,
because we know if you do that, others will follow.

(01:02:32):
So they that was just pure funds they gave us.
The cargo plane went out, it got to Maui. We
helped so many families. Nine months later, we're still helping families.
Disasters do not end a week later.

Speaker 3 (01:02:44):
The families.

Speaker 4 (01:02:44):
There's still displaces families, there's families living in hotels, there's
families that have lost jobs. And because of that initial
vote of confidence from to very well known ambassadors, we
had people all over the country sending us twenty five
dollar donations that add up significantly and have allowed us
to have this long term recovery.

Speaker 2 (01:03:05):
And Matthew did a video with his son that went
viral and it was you know, everywhere, it was all
over Instagram, it was in people, and it was saying like,
this is what my family's doing. I want to help
these families in Maui. We were going to come together
and we're donating this amount, please join us. And because
that video went viral and he used his platform and

(01:03:28):
that really took off in such a way. That's why
we've been able to continue helping for nine months, because
we were able to raise that money in that moment,
and that really extended our you know, finances to be
able to pay and ship and send more and more
palettes and palettes of basic essentials into Maui for the
families we serve there.

Speaker 4 (01:03:48):
And speaking of Maui, a quick shout out to our
program and disaster relief teams. Something that made us so
proud during that horrific period was that because of the
year round work we do, getting to know these partners,
listening to them. Our team had two days before the
fires broke out, had made a delivery on Hawaii, so

(01:04:08):
that when it was impossible to get anything in from
the mainland United States, our stuff had just landed. Because
we were helping families who were living in poverty beyond
the fires, and so immediately we were able to start distributing.

Speaker 2 (01:04:23):
And talking about you know, listening to the community and
listening and asking questions and seeing what's needed. We have
these partners that are in Maui, and we were able
to say to them, do you need help? Do you
know what do you need? And the water was contaminated
and babies, there was no baby food, there was no formula.
So we immediately were able to send on that very

(01:04:44):
first cargo plane water, formula and babyfood, and then our
team later two weeks later, because we didn't want to
inundate the island with you know, at the time, I
think there was such an outpouring, but to listen and
wait and talk to our partner, and they asked us
to come two weeks later, and then we were able
to do distributions on the ground to families ourselves and

(01:05:06):
really see the need and meet with families. But we
were alongside a woman who had lost her home, who
worked for the diaper bank that it was our partner.
She lost her home, her you know, her baby was
off in the office of the nonprofit that we were serving.
She was there alongside us doing distributions, so you really

(01:05:26):
have to listen to the community that you're serving, and
that was something we definitely learn with everything we do,
but that was definitely a learning moment for us.

Speaker 1 (01:05:35):
This is it's such incredible work and it's so inspiring,
Like even hearing these stories of all these different spaces
and the nuances and the differences and the incredible ambassadors
that came on board. I know that a lot of
my community here today who's listening and watching, will be
thinking how do I help? How do I get involved?
And I think as that culture that I think you
both have lived in your own life and wanted to create,

(01:05:57):
and something that I feel as amazing as if we
can start helping from where we are, no matter where
we are and whoever we are and every like you said,
everything does matter and it does make an impact. And
I've seen that through fundraises we've done for charities I've
worked with. What can this community and audience do if
they want to support baby to baby today? Where should
they go? What can they do? How can they learn more?

Speaker 2 (01:06:19):
I think we say every little bit helps, and when
we say we've distributed two hundred million diapers, that's a
big number, but one pack of diapers goes to a
family who's struggling to afford diapers or food, who's choosing
between diapers or food. So if you can give one
pack of diapers, five packs of diapers, whether that's ten
dollars or twenty five dollars, those things really make a difference.

(01:06:42):
And we always say no donation is too small. Those
things really matter to us. And that's one family who
has formula for their baby, who has diapers for their
baby that week. So we're not shying away from any
small donations at all. And a lot of what we
do is on our Instagram Baby to Baby and or

(01:07:03):
our website babydobaby dot org. But one of the things
that we talk about as well is that you know,
follow us and see what we're doing. We are posting
all day. You know what we're doing right now sending supplies.
We just sent three hundred thousand supplies to Oklahoma and
Texas to the disasters that are going on there. So

(01:07:25):
it's always you know, something's happening in the world. Climate
change is really making these disasters worse and worse every day,
and supporting our work helping families and need in those
moments is really important to us.

Speaker 3 (01:07:37):
I hope you've learned getting to know us.

Speaker 4 (01:07:39):
We're very direct, and so we'll be direct with our followers,
and I think we tell our ambassadors and any donor
or fan of Baby to Baby, we will tell you
what we need.

Speaker 3 (01:07:51):
And so we'll say we right now.

Speaker 4 (01:07:53):
Need toothbrushes and toothpaste because there is a reason that
there is a shortage of those, or we will tell
you in the formula crisis what we need exactly. And
even though I did say that we don't take you know,
we're not looking for big donations of gently used clothing.
There are some exceptions to that, and that's basically diapers
and formula and some of these top things. So it
might be your own diaper packs and formula cans that

(01:08:17):
you haven't opened. It might be going on Amazon or
another platform and sending us actual items. It might be
making a smaller large donation. It might be an introduction
to a company that can make a very large donation.
But it might be that you have a small clothing
brand and you have you made some pajamas and they

(01:08:40):
came out in a slightly different color than you intended,
and we would love to take those and it might
be that your toothpaste came out a different flavor, and
as long as it's good and healthy, we want those calls.
Would you like our you know, these palettes of toothpaste
that we haven't given out, so we again, following us
means trying to listen to what the disaster is, what

(01:09:03):
the everyday poverty is. If there's a specific city or
town or that you're in, we're happy to respond to
those questions. Our team is, but we want people to
help in those and if someone wants to donate millions
of dollars so we can reach our goal of giving

(01:09:23):
out you know, we can get to all billion diapers,
you know, if someone has a foundation who will do that,
we're ready for that phone call as well.

Speaker 2 (01:09:32):
We say that we've built the infrastructure and we know
how to get these items out to the community and
to the country, and we're just looking for the funding
to go even further. So the one million children we're serving,
there are ten million that we're not yet reaching, and
we are ready to reach them. It's just really funding
that comes down to it.

Speaker 4 (01:09:50):
We also have programs where people can get involved at
different ages. So if you live in an area that's
you know, if you live in Los Angeles or New
York or somewhere where we have volunteer sessions, obviously you
can come in and volunteer, but we also have programs
that the whole country can participate in where during the
holidays you can shop for a child, but not just
during the holidays, because a big lesson of baby to

(01:10:10):
Baby is children do not just need help during the holidays.
So we have programs that are about to start this
summer because there is a summer slide and children aren't
in school and so not only are they not getting
the schooling during the summer, they're not getting the meals
that they depend on for schools, so they're lacking in
basic essentials even more.

Speaker 3 (01:10:30):
And so we have programs. We have back to school
programs where you can.

Speaker 4 (01:10:34):
Take your child out shopping or go yourself and you
can shop and we'll give you a list of what
a child needs and maybe they want a blue Hello
Kiddy backpack and cheese it and a new pencil case
with pink hearts, and you can really a lot of
people like that. Again, that specificity and that customization, we

(01:10:55):
will let you you can reach a child on a
very individualized basis, or you can help us with the
donation of six hundred thousand pairs of pajamas.

Speaker 1 (01:11:05):
That's beautiful. I love it. I want to go back
to where we started, which was with your personal journeys
of service and giving back. And Naur you brought this
up earlier, this idea of parents wanting their children to
have a culture of giving back. What have you found works?
Because I find, like, when you're young, giving back is
not cool, It's not the thing to do. It isn't

(01:11:27):
part of our culture ordinarily, at least you don't see
that very commonly. How do we do that? How do
we create a culture in our families to begin with
a culture of giving a culture of service in young people? Like?
What does that take? What have you seen works, what
doesn't work, and what has been effective?

Speaker 2 (01:11:47):
We wrote a book about it, actually, we wrote a
book with Jessica Albert and it is about a little
girl who has a teddy bear and it is a
gently used teddy bear and then she receives the same
but a brand new one, and she has to decide
what she's going to do with the second one. Will
she keep it, will she give it to a friend, when's.

Speaker 3 (01:12:08):
You going to tell them?

Speaker 1 (01:12:09):
Yeah? Yes?

Speaker 2 (01:12:11):
And then when she decides to give it to a friend,
the you know, she goes through the process of which
one should I give to him? Should he have the
one with no eye and missing an arm, or should
she should he have the new one, and she talks
about it with her mom and they figure out that,
of course, someone who's in need would want a new bear,

(01:12:32):
just like one day you had one. So that was
something that we did because it's so important to us
to teach children how to give back, but to give
back with dignity, because all of the children that we're serving,
we want to make sure that we're giving with dignity
and pride so that they're receiving things that are new
and just like our kids would want. So that was

(01:12:53):
something that was really important to us.

Speaker 4 (01:12:55):
I think you can teach your kids at the earliest
of ages to give back, and you know, maybe they'll
understand five percent of it and then twenty percent of it.
We have stories of taking your kids to go shopping
for another child and when they're four, maybe they stop
in the store and have and cry and say, I
want that toy. I don't want to give that barbie

(01:13:17):
to someone else. But you hold your ground. You don't
give them the barbie. You explain the barbie is for
someone else. And when they're six, it starts being easier.
And maybe when they're seven or eight, they're asking you
to go shopping for a barbie to give to someone
at Christmas that doesn't have it, because now they understand,
or they're an adult and they look back and understand

(01:13:38):
why they were doing that, and they start doing it
as an adult. But I think people are afraid to
explain poverty to their children, in particular at two young
of an age.

Speaker 3 (01:13:49):
And we've just been.

Speaker 4 (01:13:50):
Amazed by the children that come into Baby to Baby,
the children that come to volunteer. They have such amazing
questions and they understand and they point out things that
we and even thought of. You know, you'll say to them,
what do you think a child might need if if
you didn't have a home.

Speaker 3 (01:14:05):
What might you need?

Speaker 4 (01:14:06):
And you think they're going to say, you know, food,
or and they'll say like, I think they would need
a night light or I think you know, they just
say things that surprise you and they are paying attention,
and I do think they understand, and I think you
have to drive on the street and not ignore people
experiencing homelessness. I think you have to point it out
to your children and talk about what you should do,

(01:14:29):
and talk about how they can help, and let them
think about do we want to can we help with money?
Can we can we give them food? Can we talk
about why and how they're suffering and why they don't
have a job. And I think you have to bring
your children to any opportunity you have to participate in

(01:14:49):
community service. I think it just changes people's perspective entirely
to practice, to read about it, yes, to hear about
it from your parents, Yes, to I hand someone who
doesn't have food.

Speaker 3 (01:15:03):
A bag full of food.

Speaker 4 (01:15:05):
I really think changes your life and changes your perspective.
And I think children, I think children are It's a
great place to start. I love that about baby to baby,
that there's a lot of problems in the world. I
think people everyone can relate whether you have kids, you
don't have kids, you are a kid, you are elderly.
People understand and resonate with the idea of children not

(01:15:27):
having basic essentials and clean diapers, and they empathize with children.
People love babies, and so I think It's a great
place to start, is that a baby needs this, and
you should talk early and talk often and show them
and teach them and bring them and do everything you
can to instill it at a young age. And we've

(01:15:50):
seen it working.

Speaker 2 (01:15:51):
Yeah, my daughter, I remember when I took her for
the Christmas shopping. We call it family to family because
it's one family giving to another family like baby to baby.
And it was the moment where you know, yes, I
want the barbie, Yes I want the pink Elsa Nighty two.
But then when we got down the list and I
was like, okay, well we need underwear. Should we get

(01:16:12):
Elsa underwear? Should we get Sleeping Beauty underwear? And she
looked at me and she was like, she doesn't have underwear.
And you want to protect your child maybe in that moment,
and I was like, no, she doesn't have underwear, she
doesn't have any of these things, and having like the
light bulb for her and her understand like we weren't
just buying her a barbie, Like she didn't have underwear,
she didn't have a blanket, she didn't have a warm coat,

(01:16:34):
and really, like I think instilling that into your kids
or kids around you is just so important. It's something
that you know, both of us want to make sure
that baby to baby is teaching children about giving back.

Speaker 1 (01:16:48):
What do you think parents are scared of in doing that?
Like you said, like facing the homelessness, having that moment
in saying no, she doesn't have underwear?

Speaker 2 (01:16:56):
What is I think they're too young to understand or
it's too scary, the reality is too scary. But I
think being able to tell them from a young age
and obviously in an age appropriate way, but that's what
we try and do. We try and keep you know,
kids come in from seven and up and they are
volunteering and they understand there's a baby who doesn't have

(01:17:17):
a blanket, who doesn't have a onesie, who doesn't have
a passy, and I'm going to make this for them,
and I'm going to put this together for them, and
then when I leave here, it's going to get delivered
to them and I made it. And that pride that
kids feel in that is really important and I think
really instills that giving back in it.

Speaker 4 (01:17:33):
Maybe you can consider for your birthday party either having
people give presents for kids who need presents more than
you do, or if that's difficult which it is, and
I'm not saying mine. We're so excited about it. I
think sometimes our kids.

Speaker 3 (01:17:48):
Were like, wait, does this mean I never get a barbie?

Speaker 4 (01:17:51):
I just want to be clear, because we are just
constantly telling them over and over.

Speaker 2 (01:17:56):
We have a joke where we would put their baby
blanket in the car and they'd be like, is that
going to baby to baby?

Speaker 3 (01:18:02):
We'd be like, no, no, you get to keep that right.

Speaker 4 (01:18:05):
But the part but it could be maybe you choose
one toy that you got out of the twelve kids
that came to your party, and you pick one toy
and you give that away, or you you know, just
lit little ways to start incorporating it early. And as
far as what people are scared of, I think I
think adults are scared of people experiencing homelessness. That's why
I think they're scared to tell their kids because they're uncomfortable.

Speaker 3 (01:18:28):
But I actually think kids are much more comfortable.

Speaker 4 (01:18:31):
And so if we can raise this generation to not
be afraid and to think of ways to help, I
think that's that's our obligation. I know that I said this,
but I think this concept that I learned as a
little girl of takuna lam and sedaka and repairing the world.
I think it sticks with you and you you have

(01:18:52):
to trust that these kids are going to be a
generation that are going to think you know you said before.
Maybe people don't think it's trendy or cool. I think
most people with companies would say that their customers feel
otherwise and they only want to buy from companies who
have a give back component. And it's not just Toms anymore,
and that we have companies calling us all day saying

(01:19:14):
we have to find it. We are giving back and
again yes, because there have a wonderful leadership teams, but
their customers demand it. And so if this generation of
children can grow up saying we are going to be
a part of this change, then I think and that's
just been kind of a bonus of Baby to Baby
because we didn't start it to teach kids to get back.

(01:19:35):
We started it to first and foremost, we want kids
who don't have what they need to have what they need,
and we want children in poverty to have basic essentials.
But there is this bonus is that in the process,
if it can teach people who do have what they
need to be a part of the solution. I think
that's where the special stuff comes in.

Speaker 1 (01:19:58):
And or you're both or leaders truly inspiring and very
touched by both your stories and even the space we
just got to now of hearing this deep personal, much
more individual, intimate version of what it looks like in
your family is with your own children, with people around you.
I mean, it's it's really truly moving. And before we

(01:20:20):
end the show, we always do a final five, which
is a fast five segment where you have to answer
every word in Sorry, you have to answer every question
in one word or one sentence maximum. But before we
do that, I want to ask you, is there anything
that I haven't asked you that you really feel compelled
to share, or something that's on your heart that you
feel you want to share with my community or audience
that maybe we didn't touch on.

Speaker 2 (01:20:42):
Just that baby to baby is you know growing every day?
Thirteen years later, we are serving a million children and
we've distributed four hundred and fifty million items, and that
from AFAR that it may seem like a success, but
because there are still ten million children that we're not reaching,
we have a lot further to go and a lot

(01:21:05):
more work to do. So looking from Afar or looking
on Instagram may it may seem like we're done or
everything's great, but no, there's a lot of work to
be done and we need to raise a lot more
money and to reach a lot more kids. So it's
we're not finished and we definitely need help.

Speaker 1 (01:21:22):
Yeah, brilliant well said, yeah, or anything.

Speaker 3 (01:21:26):
I concur We talk about that.

Speaker 4 (01:21:27):
We know that we get you know, we're lucky to
get that, our ambassadors get attention. We are so lucky
to be on Jayshetty. We have all of this, these
great platforms. But the only negative of it is that
it does lead people to think that we don't need
help or that their help isn't enough because they see

(01:21:49):
if Kim Kardashian is helping, what how could I really
be of help? And if they're on you know when
we're talking about twelve million dollars, well I don't have
twelve million dollars to give. And so I concur it's
the same lesson of please know that no donation is
too small. Celebrities are wonderful, they are not fully funding

(01:22:11):
our program, and we do need so much and it
really is the entire community coming together that is going
to allow us to keep doing more and more work.

Speaker 1 (01:22:22):
I think what's really beautiful also is that I'm sure
some of our listeners are inside organizations that could be
giving more and part of communities that could give more
and maybe want their school to come and volunteer. Let
you know, I think there's so many beautiful ways to
give back, which is how I got involved with all
of you, which ye, my team and I picked you
to come and volunteer at for a service day and

(01:22:42):
it's led to a more long term relationship. And I
think that I think you have so many access points,
and I also want to encourage everyone to hear that
message too that I think what we can trust is
that you're listening, you're learning, you're adapting, you're figuring out
what the gap is. And that's why we can all
help and support in that. We can trust that baby

(01:23:04):
to baby is constantly trying to figure out what really
serves the need, what really closes the gap, what really
is going to have an impact.

Speaker 4 (01:23:11):
Well, thank you, And you know, thirteen years in, we
view ourselves as a startup still and we really have
the startup mentality where we are looking for the phone
to ring, and we are looking for other people to
bring our team innovative ideas and.

Speaker 3 (01:23:28):
We want that help. We want someone to say I
have shoes, but I have an idea, and.

Speaker 2 (01:23:33):
So yeah, Nike, if you're listening, we're yeah, desperatelyant need
of sneakers.

Speaker 1 (01:23:38):
All right, we're left to go.

Speaker 3 (01:23:41):
You're ready for the game?

Speaker 1 (01:23:42):
I love it? Yes, thank you so much. All right,
here's your fast five, final five, same questions to both
of You'll just say the question and then we can
go for it. So the first question is what is
the best advice you've ever heard or received.

Speaker 2 (01:23:55):
I would say we talked about it the yesterday. I
think saying yes to opportunities, especially in the beginning. We've
had to reel that in a little thirteen years later,
but saying yes to opportunities was a big part of
how we grew baby to baby from day one.

Speaker 4 (01:24:08):
First day at my law firms, Scadden Arps and New
York one hundred and thirty six associates, managing partner came
out and said, I want you to assume that every
single email you right will appear on the New York
Times tomorrow morning.

Speaker 3 (01:24:20):
Be careful, and I.

Speaker 1 (01:24:23):
That's great to heart. Great, both great answers question number two,
what is the worst advice you have ahead or received.

Speaker 2 (01:24:31):
That eight hours sleep isn't necessary?

Speaker 1 (01:24:33):
Isn't necessary?

Speaker 2 (01:24:34):
Yah?

Speaker 1 (01:24:35):
I agree for me, it is for me too.

Speaker 4 (01:24:37):
I agree with you two that you have to go
out of your lane. I know lots of business leaders
think you have to keep going outside of your lane.
I think in our case, where we have a very
specific mission, we are nowhere near done with what we're doing.
I want our lane to be as narrow as possible,

(01:24:57):
and then we want to crush our lane.

Speaker 1 (01:25:00):
Nice. Third question, what is your proudest achievement personally?

Speaker 2 (01:25:05):
I guess first you can yeah, I think Baby to Baby.

Speaker 1 (01:25:09):
I mean I think something specific.

Speaker 2 (01:25:12):
I think when we started we were serving five hundred
children and it was the two of us and one intern.
And looking thirteen years later that we're serving a million
children across the country and we have warehouses across the country,
fifty two employees here in LA. Just the growth of
Baby to Baby is definitely a proud achievement for me.

Speaker 1 (01:25:32):
Beautiful.

Speaker 4 (01:25:33):
We were just honored to be named to Times Most
Influential one hundred People in the World list. We absolutely
take that on behalf of our incredible team of people.

Speaker 3 (01:25:45):
It is certainly not just the two of us.

Speaker 4 (01:25:48):
I read Time magazine with my dad growing up and
would look at the covers every week and read it,
and that honor for Baby to Baby was a big one.

Speaker 1 (01:25:59):
Yeah, I love that. I love that day hon at
a service based organization rather than just a for profit
organization as well. So that's beautiful. Question number four, why
is it important to serve and give back?

Speaker 2 (01:26:15):
I think the world needs it, especially right now, and
I think that if you think about elections and outcomes
of elections, that organizations like Baby to Baby are so
important because it's not based on the outcome of that.
It's based on helping families in need and meeting them
where they are and making sure they have what is

(01:26:36):
necessary and basic essentials no matter what's going on in
the environment and in the world.

Speaker 4 (01:26:42):
I think giving back is everything. I think it's because
it's not about you. So I think it is the
number one way to learn empathy and about other people
and to remind yourself that everyone is going through something,
everyone needs help, and giving back is about others.

Speaker 1 (01:27:03):
Well said. And fifth and final question, which we asked
to every guest who's ever been on the show, if
you could create one law that everyone in the world
had to follow. What would it be.

Speaker 2 (01:27:13):
Mine would be that people and leaders led with empathy.

Speaker 4 (01:27:19):
I would say that service is mandatory, and not just
for high school students or interns, that it's mandatory for
people of all ages, from every background. And I think people,
if they're not allergic, should have dogs.

Speaker 1 (01:27:38):
I love that. Norah and Kelly, thank you so much
for being such phenomenal guests on Purpose. Everyone who's been
listening and watching, I hope you go and follow baby
to baby right now. I want you to look at
how you can find a way that you can help.
Your communities, can help, your company can help the schools
around you that can help. How can you get involved
in being a part of this mission. I think when
we feel like we're a part of the solution, the

(01:28:00):
problem feels a little smaller every single day. And so
I encourage you all to become empowered to take on
this opportunity to join Nora and Kelly on this mission.
And again, naur and Kelly, thank you so much. I'm
so grateful to have spend this time with you. Thank
you for being here with my community, and congratulations on
all the work you've done and I'm rooting for you
and forever in your corner to see who succeed.

Speaker 2 (01:28:21):
So thank you, thanks for having us.

Speaker 1 (01:28:24):
Thank you. If you enjoyed this podcast, you're going to
love my conversation with Michelle Obama where she opens up
on how to stay with your partner when they're changing
and the four check ins you should be doing in
your relationship. We also talk about how to deal with
relationships when they're under stressed. If you're going through something

(01:28:45):
right now with your partner or someone you're seeing, this
is the episode for you.

Speaker 2 (01:28:49):
Now, wonder our kids are struggling.

Speaker 3 (01:28:52):
We have a new technology and we've just taken it
in Hookline and Sinker, and we have to be mindful
for our kids. It'll just be thumbing through this stuff.
You know, their their mind's never sleeping

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Host

Jay Shetty

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