Episode Transcript
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Speaker 1 (00:10):
This is Lee Habib and this is our American Stories
to show where America is the star and the American people.
And to search for the American Stories podcast, go to
the iHeartRadio app, to Apple Podcasts, or wherever you get
your podcasts. Americans over the century have been known for
our inventions, from the bifocals to the cottingen, from the
(00:32):
airplane to the iPhone. This country has produced creations that
make our lives better. But sometimes we invent things with recreation,
not productivity in mind. Natasha Bibo, author of The Crayon Man,
The true story of the invention of Crayola crayons is
here to tell us the story of Edwin Binney.
Speaker 2 (00:59):
Yes, Edwin Binnie, who was the inventor of the Crayola craons,
was the son of Joseph Binnie, and he was educated
in England and Germany and came to America around eighteen
sixty and he settled in a place called Shrub Oak,
(01:19):
which is near Peakskill, New York, and there he started
a chemical works and began producing charcoal. Shortly afterwards, in
eighteen sixty seven, he decided to move to New York
City and set up as a distributor, and so he
started distributing his products, which were mainly lamp black paints
and imported colors. And Edwin Binnie was born in eighteen
(01:42):
sixty six, so just before he moved to New York City,
and already as a child, Edwin BINNI loved nature and
he was a strong swimmer, So he spent a lot
of time doing things like swimming, fishing, hunting, sailing, and
just generally loved being outside. That was something that people
(02:03):
hadn't really explored a lot, like why did he invent
the Krayola crayons, So it was the first clue in
my research. Some of his family members mentioned and in
the people who worked for him mentioned how much he
loved color, and I think that love for color came
from his connection to nature. Once he had invented Krayola crans,
(02:27):
people did mention that he would bring colorful buquet of
flowers and fruits and vegetables from his garden into the
office to inspire people and also just because he loved
sharing that part of his life. So he was actually
quite well educated by those standards. I mean we're talking
(02:47):
late eighteen hundreds, So he studied in high school till
he was fifteen, and then like many young men, and
so he started working as a bookkeeper for his dad
in the Peakskill Chemical works, and by the age of
seventeen he was a traveling salesman for the company.
Speaker 3 (03:04):
And his cousin C.
Speaker 2 (03:05):
Harold Smith, who's the co inventor and founder of the
company that created the Crayola crayons, he came to work
in the business also by about eighteen seventy nine, and
mister Binny, the Dad.
Speaker 3 (03:20):
Joseph, he was quite rigorous.
Speaker 2 (03:22):
He trained them into how to be really good salesmen,
and eventually they became responsible for the pigment business, which
is basically lamp black charcoal and red iron oxide, which
is that kind of reddish paint that you see on
the barns and lots of places around the US, especially
you know, rural places. And by eighteen eighty five, Dad
(03:48):
Joseph retired and he passed on the business to Edwin
and Harold. So by nineteen they were kind of running
their own business and they formed the partnership that became
Benny and Smith, and this was the company that later
went on to make the Kriola crayons. Something that's kind
(04:09):
of interesting about Bennie and Smith is that they Harold
and Edwin became this team and Binnie was the one
who was really interested in the invention side, in the
kind of research and development, finding new applications for the
products that they made. And by nineteen eleven they had
(04:33):
decided that, you know, they could expand their business in
a way that was kind of unusual. They could add
lamp black to automobile tires and make them very durable.
Because before that the automobile tires were white. And I
think this is something we forget because all our tires
are now black. But by adding lamp black to the
(04:56):
automobile tire rubber, they made the tire is much more durable.
Speaker 3 (05:01):
And of course this was an excellent part of their business.
Speaker 2 (05:06):
It made them a lot of money and they made
an even better kind of tire and eventually they would
pay in the formula that meant they would add the
lampblack already to the liquid rubber and so the tires
were even better. So yeah, by nineteen hundred they invested
in a mill in eastern Pennsylvania, were quite near there
(05:30):
and that's where Craile is still based today, and the
mill that they bought there was used to grind up
scraps late that they mined locally in the region's quarries,
and this allowed them to create one of their other
signature products, which was a superior kind of slate pencil.
So of course, back then school rooms mostly used chalk
(05:53):
and slate, but it was when they started to market
this slate pencil that they became aware of a whole
new market that was the educational market. And they started
talking to people who worked in schools, namely the school
teachers and school boards and people who worked in the
one room school rooms kept saying to them, we need
better materials for our students. And so as a result
(06:17):
of that, they invented another product that was very successful,
which was their androseptic chalk, and this was a chalk
that was dustless.
Speaker 1 (06:28):
And you're listening to Natasha Biebo, author of The Crayon Man,
tell the story of Edwin Pinny and my goodness, it's
also the story of a family business. And so many
of our businesses, most of them in America, are family
owned businesses, and most of the big ones started as
family owned businesses. They keep the business going. The pigment
business make a lot of money by putting black pigment
(06:51):
into tires, making better tires and making black tires. And
then of course their introduction to schools and this thing
called useless chalk. And you can see where this is headed.
Entrepreneurs looking for the next opening, the next invention. When
we come back, more of the story of crayons here
on our American Stories. Plee Habibi here the host of
(07:32):
our American Stories. Every day on this show, we're bringing
inspiring stories from across this great country, stories from our
big cities and small towns. But we truly can't do
the show without you. Our stories are free to listen to,
but they're not free to make. If you love what
you hear, go to Ouramerican Stories dot com and click
the donate button. Give a little, give a lot. Go
(07:54):
to Ouramerican Stories dot com and give And we continue
with our American Stories and the story of Edwin Binnie
and the creation of the Creola crayon. When we left
(08:17):
for the break, we just heard how Binnie and his
cousin c Harold Smith had taken over Binnie's father's pigment business,
had invented something revolutionary in the early nineteen hundreds that
we rarely use today dustless chalk. Back to Natasha Bibo
with the rest of the story.
Speaker 2 (08:43):
So before then, the schoolrooms were filled with this dust.
Speaker 3 (08:47):
That went everywhere. I mean, if you were.
Speaker 2 (08:49):
Ever in a schoolroom that had a chalkboard, if your
experience was your chore was to beat the clean the
dusty chalk erasers at the end the day, you would
know that krylotta dust comes from the chalkboard in any case.
So by nineteen oh two they'd invented this kind of
dustless chalk that was incredibly.
Speaker 3 (09:10):
Successful, and teachers loved it, of course, and they took
it to the nineteen oh four World's Fair.
Speaker 2 (09:19):
It was held in Saint Louis, which was an enormous
fair where people came from all over. It's probably the
size of several football fields together. People came from all
over to see what was new, all the new inventions,
all the new gadgets, the new ways of doing things.
And I like to tell kids on my school visits
(09:40):
about some of the things that were new at the
World's Fair, which included nobody had ever seen a hot
dog or a hamburger before then, or even an X
ray machine and of course one of the new things
that Binnie and Smith were exhibiting, where there was their
dustles chalk and their Creola crayons, which by then had
been invented. And if you see pictures of this World's Fari,
(10:03):
you see this enormous ferris wheel that was also a
huge feed of engineering at this fair, and they won
a medal for their dustless chalk, and so they put
that metal on all their products because they were good
salesmen and they recognized the power of branding. And something
I find really interesting is that already then they had
(10:24):
their yellow and green look that you can still see
on the Krayola crans today. The Kraylo crans were invented
partly because of this connection with the school market and
the fact that Edwin's wife, Alice, was a school teacher.
She was actually a very well educated lady. She came
(10:48):
did school in England, which was unusual for some women
at the time, and she was very passionate about children's development,
and she encouraged Edwin Binny to develop the crayons because
she felt like children should have access to durable, brightly
(11:09):
colored crayons to use in schools, and coincidentally, around that
time that they invented the Karyola crans, which was in
nineteen oh three, paper started to become more accessible so
kids could actually keep their drawings rather than have them
on slate and chalkboards where they weren't, you know, they
had to be erased for the next lesson. So what
(11:31):
was the problem with the crayons at the time was
that artist creans were available, but they came from Europe
and they were extremely expensive. They weren't really something that
most children or even you know, families.
Speaker 3 (11:47):
Could access because of the cost, and.
Speaker 2 (11:50):
The other creons that were available were very dull and
not brightly colored. They broke easily, they crumbled, and most importantly,
they were toxic. They used lots of toxic pigments and materials.
Although I do say to kids the craons are non toxic.
But having said that, I wouldn't advise you to go
(12:12):
and eat a whole box of craons necessarily. All it
means is if you eat a little bit, you know
you're not gonna be poisoned. But I think that awareness
that materials could be made safer for especially children who
were accessing toys and materials, was something that was new
at the time, so Benny's company had a big challenge
(12:39):
ahead of them. Not only did they want to make
the crams affordable, but they had to make them non toxic,
and they also had to make them durable because they
were going.
Speaker 3 (12:50):
To be used by kids in schools.
Speaker 2 (12:53):
So they decided to try to build on what they
already did really well. They had invented a kind of
black crayon using their lamp black pigments that was used
for marking boxes and paper products and crates and things
(13:14):
like that, and they decided, well, let's see if we
can invent colored versions of these. So they did a
lot of experimenting to try to figure out just the
right formula, which is actually proprietory to crayle Us, so
nobody actually knows what the formula is, but we do
know that they used paraffin wax, and they used pigments
(13:37):
that were ground down from rocks and minerals to get
the bright colors, and we do know that Binny was
very passionate about, you know, trying to invent these. So
when Edwin Binny came home excited he'd finally managed to
invent the Kriola crayons, he didn't know what he should
(13:58):
name them, or what he should call them, and so
Alice was the one who's credited with coming up with
the name, and she suggested that we should have a
made up name, and it should be cray for a
stick of chalk in French and ola for the oleagenous,
(14:18):
oily nature of the paraffin wax component that the kreolas
are made from. And so she created this word crayola,
and it stuck and people liked it, and that's how
it came to be called crayola. He invented them in
(14:42):
nineteen oh three. They produced a box of eight colors
so red, orange, yellow, green, blue, violet, brown, and black,
and they were sold for only a nickel, which was
incredibly good value, and they.
Speaker 3 (14:56):
Did very well as a result.
Speaker 2 (14:58):
And I think when Benny would have been pretty proud
that his inventions still being used by children today. He
was somebody who would always try to look around him
and see what was needed and listen and try to innovate.
So one other thing that is important about Benny is
(15:20):
that he was incredibly successful in his business and they
made a lot of money, but he decided he would
give it back to his community. And he was a
very generous person in that way, quite visionary. He gave
back to his company and his workers. During the Great
(15:42):
Depression when times were really difficult, most of the Kriola
crayon employees kept their jobs.
Speaker 3 (15:50):
He figured out.
Speaker 2 (15:51):
Ways for them to work and they would label and
pack the crayons in different farms, and he got the
local farmers involved so that you know, they were extra jobs.
Speaker 3 (16:10):
So yeah, So.
Speaker 2 (16:11):
Krayola was invented in nineteen oh three and we're many
years later and Krayolos are still popular. They are one
of the most iconic American toys, one of the most
recognized smells, and I imagine it's one of those things
where people remember the Krayolas from their childhood and want
(16:34):
to share that with the children who they know. I
think it's it's really interesting that the product is such
good quality that it's still being used today. It hasn't
been super I mean, there are obviously other generic brands
and other kinds of crayons, but the recognition and this
(16:54):
is driven by an ethos set very early on when
Nan Smith invented the Krailes, which was that they wanted
to make art and creativity accessible.
Speaker 1 (17:08):
To everyone, and a terrific job on the production and
storytelling by Robbie Davis, and a special thanks to Natasha Biebo,
author of The Crayon Man. The true story of the
invention of Crayola crayons, and it all began with Edwin's
love of the outdoors, which of course turned into his
(17:29):
love of color, and then, of course, like all entrepreneurs,
solving a problem. And to this day, there aren't many
products that are almost the same a century later and
still loved by this country. The iconic brand, the Crayola
crayon is one such item. The story of the invention
of the Crayola crayon here on our American Stories