Jack Marucci Created a Baseball Bat For His Son in His Backyard. Now He Runs The Biggest Bat Company in America

On this episode of Our American Stories, what began as one handmade wooden bat for his son grew into the most popular and respected bat company in America. Today, Marucci Sports is trusted by players at every level, from Little League to the majors. Jack Marucci shares how a backyard project for his boy turned into a brand that changed the game.

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Episode Transcript

Speaker 1 (00:10):
And we returned to our American stories. Up next, a
story from Jack Marucci. Jack is the director of Performance
in Louisiana State University's Athletic department, but also the founder
of Marucci Sports, a company known for its baseball bat.
Here's Jack with a story of how his company came
to be. Let's get into it.

Speaker 2 (00:35):
You know, we're from a coal mining town, pretty humble beginnings.
We're from a pretty immigrant family. My mom was eleven
when she came from Spain and my grandfather's from Italy.
So we're half Spanish, half Italian, and that was the
makeup of most of the people we grew up with.
Everybody was pretty ethnic, you know. We went to the

(00:56):
Italian church and Saint Teresa's. We thought that's how it
was everywhere. So my mom her dad came over to
be a coal miner, and we went back to see
her where she grew up. It was like it was
like San Diego, I'm going, why would you day leave
this place? They lived right by the ocean, but I

(01:18):
guess times are so bad. They had a civil war,
the economy was bad, and the war's breaking out. This
was like in the early forties. But her dad comes
over here right before the war, and he tried to
say money, bring the family up, but he can't get
back and forth. So my mom didn't see him until
eleven years, until we could save up the money. So
she was eleven the first time she saw her dad.

(01:40):
Then my dad's side, my grandfather came over when he
was fifteen. Then he got deported because you had to
be sixteen. You can see it on the Ellis Island report.
We found it. Somehow he got through all that and
they said, well, you're only fifteen, So he had to
go all the way back. You know, they were afraid.
He was afraid they were gonna make him a priest.
Want to become a priest, So he started a restaurant.

(02:03):
It was called Shady Side End. It was built from nothing.
It was just a little deli and they built into
a place where bank whis could set up to six
seven hundred people. I mean, it just kept growing, you know.
It was the same thing. And that's when I first
probably came across the first professional ethics because we used
to check coats. Me and my brother, we're like ten

(02:24):
years old and you're checking coats man and they're giving
you these big coats and which stay up late and
we're so tired. But that's the first time my Willy
Stargel came in, you know, with the Pittsburgh Pirates, and
we saw his coat and we're going, hey, let's check
in his pockets. We weren't looking for money, but we
found a business card with the Willis Stargels star. We thought,
you know, you know, so we used to get tips.

(02:44):
You know, they'd give you a buck. You know you
could make if it's one hundred coats, you're making a
hundred bucks, you know, you split it. It's fifty bucks each.
It's not bad for a ten year old. My dad
ended up being the butcher, did did the bartending. So
we came up pretty much. You know. We had the

(03:06):
one shower in the house. All three boys slept in
the one room. Then then my sister. So you know,
it teaches you a good work ethic. Obviously, Western Pennsylvania
is an area that it's a blue collar and you
know you're gonna learn things that you don't think it's
going to pay off down the road. You know, you
take that typing class back then and now everything's computers.

(03:28):
You learn how to type, then you take a wood
shop class that you learn how to use a woodlathe,
you know, which down the road would become a you know,
something that I could learn to to use to my
advantage and uh, you know, help develop a bet for
my son. You never know what's going to influence you.

(03:49):
So my son was he's about seventy years old, Geno,
and we're watching We used to watch a lot of
baseball and I didn't play old videos. Roberto Clemny, so
that became his guy, and he wors twenty one today.
He wore was a little league. He got back into
twenty one because of Berto Kalmni. So again, Western Pennsylvania

(04:11):
were a little bit obsessed, of course, and we're gonna
force them to liket the Pirates and the Steelers and
the Penguins. So that's just part of what we do.
And he he liked Bonds as bat. He saw the
black and two tone and wood Batty goes, Dad, I
like that, man, I wanna play with a wood bat.
That's different because wood bats weren't even mentioned back then.
Now you got wood bat tournaments and everyone likes the

(04:32):
wood bat. So I end up calling all these bat companies,
none of them, they all had stock bats no more
small enough or short enough. Really, it was really the
size everybody maybe was an inch off. I needed a
twenty seven and they only stopped at twenty nine, or
they stopped at twenty eight. So I started looking around

(04:53):
and there was some old bats store here at LSU.
I'm looking at him, and he said, all right. Then
we had a quarterback, Matt ma. I start talking to Matt.
Matt played for the Cubs for three years, and uh,
I said, Matt, I'm thinking about making him back for
my son. You mind if I'm gonna make one, and
I want I'm gonna bring it in since you played,
tell me what we need to do to make this

(05:14):
thing tapered right? And so I made the first one.
I have it in my office today and uh, it
top heavy, and you know, I use electrical tape to
to do whatever. And I carved in. I think that
one was the Geno crusher and I put his school
he was at. That was my first one. So the

(05:35):
next one I start making, I got a lot better.
And that was the Geno Slugger was I think the
next one. You know. So he starts hitting with him
and uh, and he he had the DNA to hit.
You know, he had the good eyesight. He was a
front eyed, dominant kid, and he was he was pretty good.

(05:57):
So he starts getting a little league. He's using a
wood back. Okay, this is different, but he's he's one
of the best hitters. So everybody on the team goes, well,
if he's hitting good with that bat, I want one
with my name, my kid's name on it. So that's
when I formed, Okay, I want we'll form a little company,
Merchy bat Company. So I bought a shed. I bought
it from Canada. It was a Cedar shed, and I

(06:21):
told the guy what I wanted because I thought cedar's
gonna last longer in this weather, the mildew, the you know,
it's not gonna rot. I said, I want doors in
the front, in the back, and he goes, why do
you want that? I said, have you ever lived in Louisiana?
I said, it's like living on the equator. I said,
I need an airflow. So I put a fan in there.
And that was my bat shop. That was two thousand

(06:43):
and two. I always joke around. I said, Saban was
a little stressful, so it was a nice stress relief
to get away from So after football, I'd spend nights
and the neighbor come over. What are you doing? There's
saldust everywhere. I go. Make him back. You're making bats.
He goes, give me a You know, everyone as soon

(07:04):
as they saw it, and they go, I want one.
So I started twenty five bucks. I remember the wood
cost polye fifteen. Because money was never a thing. I
felt bad. I felt bad that I was going to
even charge somebody for it. Then I said, well, I'd
better start charging, because you know, the first major league

(07:26):
bat was EDWARDO. Perez. I was going up for an
athletic trainer's convention and we're catching up, and I was
gonna go to the Cardinals game, and I told him
what I was doing. He goes, he goes, bring me
one up, and he gave me a model, which was
a common model. Everything was based off of Louisville Slugger model.

Speaker 1 (07:41):
So c.

Speaker 2 (07:42):
Two forty three, he said, all right, I think I
can find one in the pile because LSU had some
wood bats laying around and I found one that I
so I got the hanger and I would hang it
on the hangar and I would do it by phil.
I would cut the bat. Now I got pretty good
by the bye. Aye, I'd feel I made him. I
think I made him too, And think, what's he going

(08:05):
to do with these? Maybe just gonna put it up
in his house? Or I thought it was a neat
than a major league guy, you know. So he meets
me in front of the hotel and he and he
pulls out the box and his eyes light up and
he goes, Man, he goes, I'm going to use this tonight.
I said, what I said, This thing's going to explode, Eddie.

(08:25):
I said, I seen seven and eight year old swing this.
I said, you're going to swing this this thing, I said.
He goes, I'm gonna sneak it in because I want license.
You know, the logos, this big logo. There's all these
regulations which you find out and uh, he goes, I
tell you what. I want you to come down for
batting practice, meet some guys. I said, okay.

Speaker 1 (08:49):
And you've been listening to Jack Marucci tell the story
of how his bat company came to be the child
of immigrants who came from Spain and Italy and who
basically learned the lessons of life in a working class
town in western Pennsylvania, finds himself at Louisiana State University
being the strength coach back when a guy named Nick
Saban was coaching their sec powerhouse squad and to balt

(09:13):
it just get some time away. He just started making bats,
first for his son and pretty soon from major league
baseball player. What happens next? More of Jack Mrucci's story
here on our American Stories, and we continue with our

(09:40):
American stories and with the story of Jack Mrucci and
if you're a ballplayer, a baseball player, that is the
story of Marucci bats who came on to challenge the
almighty Louisville Slugger and from a shack in his home
in Louisiana.

Speaker 2 (10:00):
So he gets me down there and he goes, this
bat is unbelievable because I use it in the cave.
Then he introduces me to Barry Larkin. He's playing for
the Reds and I got a picture of Larkin. Hold
this bat and he says, I tell you what we're
playing in Houston. I want you to make any one.
I said, all right, I'll like you one. So me

(10:22):
and my son go to Houston and he says, get
there early for batting practice. He wants you to bring
them back. So I'm walking in the stadium with a bat.
I gave it to my son. I go here, Genna,
you take it. He was only nine at the time,
and I said, they won't yell at you. I said,
I'm not going to bring a bat in the stadium.

(10:44):
So he's bringing it in and we walk all the
way down. They're taking batting practice and there's people around
in the stands. I don't know what to do this
first time, you know, I've done this. I actually brought
a bat to a game. And Larkin kind of sees us.
He gives his thumbs up, and everyone behind us is going, oh,
that's funny. He recognize. You know. They're all like a

(11:05):
maze that because they're all trying to get autographs and
there's people everywhere. We're gonna stands with their bells right
behind the dug up. So the bat boy comes over.
We hand a bat over to him. Everyone's going, wow,
how's he getting him to sign that bat? They're are going,
how's he getting a sign? We're trying to get all
of our They're kind of getting mad. So the batboy
takes it right over to Larkin. Larkin starts putting on

(11:26):
the call of modus stick the tackiness and like pine
tart up and everyone starts going, wait a minute, he's
gonna hit with that bat. I mean, we just brought
it to him. It's a bare bat. He starts taking
bep with so we're watching the game. His second at bat,
he was the first guy to get a hit with
it up the middle. That's big time. And to me,

(11:46):
I said, that was it. I mean, I'm this thing
was in my backyard a couple of days ago, and
this guy's ing a major league baseballey. I said, oh
my god, I mean, this is ridiculous. That was probably
one of the best ever and it still probably one
of the best moments ever. Prez. I can't say enough
good things about him. He's one of the best human beings.
He helped the company more than anybody because he talked

(12:07):
to all these players and he's showing them and I'm
sending them more bats, and he's sneaking in the game
and he's leaving me voicemails. Man I hit Alina against
No Mo, and I mean it was just the excitement
of it was like contraband you know, we're sending Contraband
up there, and he goes, you're gonna get a call

(12:29):
from Manny Ramirez. I said, okay. So I get a
call from Manny Ramrez. He goes, I need some bats
for the playoff run. I go again, you're gonna be
in the playoffs. You can't use these bats. He goes, no,
he wants and I talked to him about it. He
saw mine. I said, okay, So Manny calls. I said, well, Manny,
we're about to take off. We're about to play Georgia,

(12:51):
and so we're getting on a flight and I'm cutting
them off. And I said, let me get back and
I'll cut him. So I spent three nights making bats.
I made three bats for him, and I said, maybe
maybe I'll use him for batting practice or whatever. I
don't know. So I put a model number on it.
It's called a CB twenty four, and I send it

(13:12):
up to him, and Kevin Malar saw him. He got
all excited about him. So this is two thousand and four,
and I got pretty good by then making him, and
the finish I was hand doing everything, putting a nice
I mean it looked shiny, look like furniture. That's what
Edward O president all said it looks like furniture. So
fast forward a couple of years ago. I saw Orlando

(13:35):
Cabrera on that same team, and why he's significant. I'm
watching the game and Orlando Cabrera is using these bats
in this playoff game. So I asked him. I never
talked to Orlando about it. He used Manny's bats I
sent him. I said, weren't you afraid you're gonna get
in trouble? He goes, no, he goes, let me tell
you something. I hit like three seventy in that series,

(13:57):
and those bats, that ball was coming off. He goes,
I'm remember like it was yesterday. So this was two
years ago. I'm talking to about that two thousand and
four playoff and he goes, I remember those bats like
it was yesterday. He goes, you know, we put the
tape on the bottom kind of flared out. And the
other one, he goes, I wanted a little thinner handle,
so I got the trainer scissors and I shaved the
handle down, made it thinner, and he goes, I always

(14:18):
wanted to know. I didn't know what company was. I
wanted to order more, but never heard of it. I
didn't even know what this was. And he goes that
model number that CB. I said, well, let me tell
you something. Somebody gave me a tip. About five six
months after that series, they were on eBay. I found
two of them. I said, I have him in my office.
I bought him back. I didn't tell them who I was.

(14:38):
I had those two bats that you hit with in
the playoffs. You know, you never know how they get
out of the clubhouse. I said, you know what the
CB stood for. He goes no, I said, cursebuster. I
put CB to break the car. I said, I put
the cursebuster of the Yankees. And that's when the Red
Sox were down three games and they came back and
they won the World Series. And I have those bats
in my office. It's just it's one of those things

(15:01):
you just never know. You know, it's start getting bigger
the business. I always want him to order small mouths
because I had to cut them at the time, and
I was getting tendonitis. I swear to I got bad.
This's the first time I had epicondolitis. And then then
we got more automated, obviously, but we were trying to
turn down business and people are one of them. The

(15:23):
next big player would be Carlos Beltran, Carlos Beltran and
we end up having a whole met team from Jose Reyes, Beltran, Laduka,
you name it. David Wright and all those people in
the division saw those bats. Those guys were hitting well.
He would tell everybody that these bats are unbelieavle. So
at the time, you know, he goes, he ordered a

(15:46):
half dozen. So he orders the bats, We ship them
out and I get a phone call from Jack. He
only sent me five bats. I ordered six. I said,
I know. He goes, what do you mean you know?
I said, do you understand, and that I was trying
to get you the six bat. I cut like ten
to twelve bats. They weren't the quality I wanted. In silence,

(16:09):
he goes, that is unbelievable. So he goes, you're not.
You don't make like batting practice bats. You just don't
feel it. No, what do you mean batting practice bats.
I'm not gonna mention companies, but it was Louisville and
Rawlings basically, I was it. I mean there's other companies,
Cooper companies that he was using. Says, you know I
only could get he going to use four to five
bats out of the dozen. He felt the other ones

(16:30):
were so far. That's how he did it, so being
naive and thinking, I'm just gonna give you the best quality,
and he loved it. It was the right thing to
do to make it look right. You know, there the
paint was gonna look good, the detail, the stamping and
the knob. You know, I would I would stamp in
the player's number stamping, so all that detail was in

(16:53):
there when it was made, like I'm born on it.
I mean, no one had that. Everyone was just mass
producing bats. You know, these guys that's are living you know,
Albert once told me, he goes, you know, I love
a lot of things in life. You know, I love
my wife, you know I love my bats. I love
my kids. Maybe not sometimes that order, but you know
you're joking because their bats are livelihood. So no one

(17:16):
was making bats like that for these guys. You would
think they would be. He coined the frame every bat's
a gamer, So every bat's a gamer. Yeah. So I
always told people, you know, we were always chasing the quality.
And you're not going to chase the dollar. You're not
gonna chase that money, chase the quality of the stuff
will come. So that's spread like wildfire. So the word

(17:37):
of mouth was so powerful and baseball is a close
knit community and that's where that that really took to
another level. We became the number one bat company probably
about two and a half years ago. That's a pot
slurner and by a pretty large margin now. But you know,

(17:57):
you're in sport and probably one of the best things
that you do here all the time. It is a
game of inches. And if those companies made that bat
one inch longer, I wouldn't have probably made bats because
they would have made a bat for my son and
I would have been it. But one inch dictated to
do something and and uh, you know it's it's and

(18:20):
it's you think about this also, it's the last sport
that has used a wooden instrument. Golf has gotten away
from wood, lacrosse, tennis used to use tennis, wood rackets, hockey,
and you know, so the purity of it allowed somebody
to to do what we were able to do. And

(18:41):
it's created jobs probably over close to one hundred jobs,
eighty jobs for people, you know, just because of a
wood shop class. So you know, there's there's a lot
that humbles you if you look at that stuff, you know,
you can go to an airport. And you know, there

(19:02):
was a little kid. Uh. I was flying back from
home from Pennsylvania and layover in uh Charlotte Airport and
kid had the name on his his shirt and he
had the bag and he was sitting next to me
at the UH we were waiting. I said, I said,
those bats aren't any good. Why are you wearing those bats?

(19:24):
I said, Louisville is a lot better. And he's getting
all mad at me. And he's getting mad, I said,
I said, I can't pronounce that name. I said, I
wouldn't use that stuff. I said, Louisville is much better.
And his grand he was there flying with his grandfather's
grandfather says, no, he loves those bats now. And uh,
you know, so I found out they're coming. They were
coming down for a baseball camp at l s U.

(19:47):
You know, so and so I shared a story with
him and I had him come over to the office
and show them all and stuff. It was. It was.
It was pretty fun.

Speaker 1 (19:58):
And a terrific job on the p reduction and editing
by our own Monte Montgomery. The Story of Imagination, The
Story of Problem solving and the story of innovation, Jack
Marucci's story and marucci sports story. Here on our American
Stories