July 14, 2022 • 26 mins
On this weeks podcast, Chloe V. Mitchell chats with her friend Geo Baker about all things NIL at Rutgers University. As the founder and CEO of Knight Society, Baker touches on the programs origin story and what is lacking in the Rutgers Alumni Community. Furthermore, they talk about how Baker best fields his NIL deals and what his bright future holds.
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Speaker 1 (00:00):
Playbooked is a production of I Heart Radio and the
College Athletes Network. Hello, everybuddy, this is Chloebvie Mitchell, your host,
and you're listening to the Playbook podcast on the College
Athletes Network. Please subscribe to a podcast so you never
(00:21):
ever missed an episode, and this can easily be done
via the I Heart Radio app. Listeners, You're gonna be
very excited to hear that I'm with an incredible actlete
who I got the privilege of meeting at NIL Summit
in Atlanta, Georgia. I'm here with Geo Baker from Rutgers,
and you just introduced yourself to our listeners. Tell them
a little bit about yourself, the sport that you play,
et cetera. Yeah, guys, as as Chloe mentioned of Geoe Baker,
(00:46):
um the fifth year senior a Rutgers University. So I
just finished up my college career there where I played basketball.
It was a four year captain and I'll advocate for
for a good while. Um you know, you know, started
leading the not n c A property move movement during
March Madness last year. Um. Yeah, I'm just excited to
be here on the podcast and talk with Chloe A
(01:06):
little bit. Oh my gosh, I love that you're here
because you are. You're kind of a NIL legend. I
mean not kind of, you really are. And like you said,
you were part of the not the n C double
a property movement and that was such a big part
of everybody's learning curve about what name, image and likeness
really is. You know, because even athletes, even CLUSI athletes
that were in this space. I talked to you so
(01:26):
many that didn't even know what it was at the time,
and you guys really brought that educational space to life.
So my first question to UJO is who put you
on the topic of n I L and why are
you so passionate about it? Yeah, I think it was
a couple of factors. Um, you know, I think it
definitely started honestly with Jordan Bohannan, who was a basketball
player at Iowa. Um, you know, I just always saw
(01:48):
him be very outspoken about about the topic, and UM,
you know, it kind of gave me the confidence to
come out, you know and speak a little bit of
my mind as well. Um. Also remoge humor n c
P A just a great mentor and you know, just
helped educate me on what was going on and and
how long it's been going on as well. Um, and
then just different factors around Rutgers honestly, you know, seeing
athletes leave school early, um, you know, because they had
(02:10):
to make a choice either stay in school or go
make money for their families. You know who really needed
the money at the time. Um, that's a huge risk.
You know, you never know, especially in basketball, you never know,
you know where you're gonna end up in terms of
being pro. So, you know, just seeing all those different
things around me really gave me the confidence to speak
my mind and you know, just try to help other
athletes totally. And that's such a solid answer. And when
you first found out that the Nail bill was passed,
(02:34):
where were you and how did you feel? I was.
I was right here at Rutgers in New Jersey. Uh,
super excited, you know, just to see it all come
to life. Um. I was actually entered into the NBA
Draft at the time. UM, so I wasn't even really
thinking about n I l And also I was thinking
about so many different things. Um, you know, but I
was just happy for everyone else because at the time
(02:55):
I wasn't sure if I was gonna come back to
school or not. Um, you know, but it was it
was just a really exciting you know, just and you
saw all those deals happened like right at midnight when
it got past. That was like really cool to see
and just you know, knowing that there was yeah, there
was like and you just saw like so many different
like business minds, you know, all doing their own you know,
individual things and you know, just really showing the individuality
(03:15):
of each athlete, which was really cool. Oh my gosh,
I remember that so clearly too because I'm not a
part of the n C double A. I played the
n AI level, so I it was past like a
year earlier, so I kind of got to do my
own thing, feel it out, figure out what works best
for me. And then when you know, midnight hit and
you just saw that these athletes were itching and itching
(03:36):
so long to finally post their deals. One of our
um former playbook athletes not former, she's a current Clabood athlete,
but she was on the podcast and she you probably
know her and met her at Neil Summit. Darian Goburn.
She plays off He's a gymnast. Love her. She was
telling me that right um, you know, right when the
Nobile was passed. She launched her leotard collection like literally
(03:57):
that day, and I was like, yeah, that's how you
had to do it. So you are very active on
the Rutgers campus or you were everybody. He's in a
lum now by the congratulations on God, and you're a
founder and CEO of Night Society, which is a collective.
Correct me if I'm wrong. Yeah, you know, we try,
(04:19):
we try to stay away from that word honestly, but yeah,
for the for the most part, collective. Will you explain
to our listeners what a collective, even though you're staying
away from that word, what it means to you, and
what Night Society is. Yeah. So, what Night Society is
is basically just a membership program where anyone who signs
up to be a member, you officially get exclusive access
(04:40):
to Rutgers athletes, You get discounts at local bars and
restaurants who are partnered with, and you get exclusive networking opportunities.
And the reason we wanted to do this was number one,
we want Rutgers athletes to you know, get paid through
n I L. We think that's super important, especially if
you want Rutgers to be good in their sports. UM
and I owe such a bigger crewing tool at this point. Um.
And the second part is on see, it's for the
(05:00):
Rutgers community. It's a lot bigger than just an im
image and likeness. Um. You know, Rutgers is has a
ton of pride, but the alumni network is super disconnected.
So this is a way to kind of bring everybody together. Yeah,
you know, it really is crazy. Like I've been doing
a lot of like like feelers tweets. You know, we're
trying to see like if there's like a Rutgers bar
in New York City or you know, you know, neighboring cities, um,
(05:22):
and there isn't. You know, there isn't a place for
Rutgers people to all meet up in one in one
area and you know just thrive in a in a
Rutgers environment that isn't actually on campus. Um. You know.
So that's really something that we're trying to tackle while
simultaneously supporting the athletes. And how we're doing that is
through n f T projects. So basically, the n f
T serves as your membership. As soon as you buy
the n f T, you're officially a member in the
(05:43):
Night Society. Genius. Oh my gosh, I'm so proud of you.
Look at you go, how did you How did this
idea come to be? Was it was new thing? Was
it a Eric le Grand thing? And we tell our
listeners who Eric is and how he's your partner, et cetera. Yeah,
so I'll start off with that with Eric. Um. Eric
actually gave me one of my first and il deals
(06:03):
with the Grand Coffeehouse. Um. He's the only football player
to have his jersey retired in history. UM. And he's
just a very known entrepreneur in the area. Honestly, I'm
very trusted person in the in the Rutgers community. Um.
And honestly, like just just an idol. Um. If you
guys don't know his story, you should definitely go look
it up. Um. You know, talking about inspiring and you know,
(06:25):
just facing adversity like this guy. You know, the stuff
that he's been through and the stuff that he continues
to do through it all is is absolutely amazing. So
you know, to have him as my partner is just
it's a dream come true. Honestly, Like it's truly one
of my idols. So, um, you know, partnering with him
was great, it was it was kind of just it
kind of just formed together. It was it was a
crazy idea. Um. I kind of fell down the n
(06:46):
f T rabbit hole a little bit in the fall, um,
you know, and I started learning more and more about
the space and seeing, you know, the different ways that
it could go. And then obviously I'm super passionate about
n I L. So you know, just finding a way
to bring the two together, um, you know, for the
entire Ruckers community. Like I'm I'm big records guy, like
I bleed Starlett like through it through so, you know,
just trying to find a way to give back market
(07:07):
healthy community and then also help the student athletes. It's
so beautiful what you're doing, and I really love that
you are not only focusing on you know, making sure
the athletes are taken care of, but you're also really
trying to build that community piece, that legacy piece that
and that's what NIL is all about. You know. It's
not just making that quick you know, too grand or whatever.
It's it's really about finding deals that exemplify who you
(07:30):
are as a person, the legacy that you want to
leave at your school or university. Well, on that note,
we are heading in to our first break you're listening
to the play podcast. I'm Clovie Mitchell and this is
a College Athletes Network. Welcome back to the Playbook podcast
(08:06):
on the College Athletes Network, and this is your host,
Clobie Mitchell and I am here with Geo Baker. Subscribe
to my podcast so you don't miss a show. So, Geo,
we just talked a little bit about nice society and
what that is all about. But let's not talk about
you as the basketball star that you are. What did
it feel like really understanding and knowing that you have
(08:29):
scored fifteen hundred points in your collegiate career. That's just insane?
Tell me your heads? Was that like? Thank you? It's
still it still feels crazy to hear it. Honestly. Um,
you know, I come from a really small town in
New Hampshire. I'm from Dry New Hampshire. Um. You know,
there's not a lot of basketball players who come out
of them. It's not a lot of college athletes who
(08:50):
come out of there, honestly, Um, you know, so just
to kind of look back and you know, see how
far have come, and you know the support system that
I've had around me, and you know, to see the
all of it come to life, um, and just to
do it at Rutgers, Like Rutgers is a special place.
I never Like the trans report is talked about a
lot right now, Like that's not something that I never
thought of doing, you know, you know I wanted to
(09:11):
score these points here at Rutgers. UM. Just a crazy moment, honestly,
just you know, looking back and being able to do
something like that. I never would have imagined it as
a kid, honestly. So it's great, You're special. Oh my gosh,
it's just so exciting. And if you were to talk
to your freshman yourself, and if you were to tell
(09:31):
him what you've done at the university, how do you
think you would react it? Um Man? I think you'd
just be proud, like really proud, you know, honestly proud
of the growth because you know, I think I always
had a vision of doing big things on the basketball court.
But you know, looking where we're at now, like getting
a chance to be on a podcast and talking about name,
image and likeness and talking about you know, protesting the
(09:54):
n c A and you know, doing things that that's
right for all of college sports. Um, that's bigger than
freshman me would have ever have thought of UM. You know,
I would only have thought about the basketball side of things.
And I think that it goes back to how beautiful
and I l really is UM. You know, you can
really get to Yeah, you get to see you know
the individuality of each person, you know what they're trying
to do UM, and it just goes so much beyond
(10:16):
their sport. You know what they what they do on
the court or on the field. So I think I
think he would be so proud of it, just the
growth both in general, and how beautiful and empowering is that.
I mean I felt that and I like reminisced a
little bit when we were at Neil's Summit and just
seeing all of the athletes for our listeners. When we
went to this event called Mill Summit in Atlanta, Georgia,
(10:37):
it was like this award show and there were all
of these incredible seminars and speakers, et cetera. And at
this event, none of us could bring our agents or
managers and there weren't tickets for outside people, so we
really had to as strangers. All of us had to
come together and like meet and talk and socialize. And
not only was it uncomfortable, it was also like this
(10:58):
really beautiful thing is when I got to meet you,
I got to meet a bunch of people that were
on the podcast that I could never meet in person.
And that's just kind of going off the piece that
you talked about how beautiful Nil really is. There's so
much individuality but while simultaneously creating community. And then you know,
I didn't. I didn't. I didn't want to leave Atlanta
(11:19):
at all, So I mean to put you off, but like,
oh my god, it was. It was. It was so
amazing just to be around all these different motivated athletes
and like you said, to get a chance to meet everyone.
Everyone's so supportive, Like I've never been in an environment
like that before, where like everyone's like, oh yeah, take
my Instagram, take my Twitter, Like yeah, okay, yeah, like
I'll follow you for sure. It was, it was, it was,
(11:40):
It was really really cool, and um, they did a
great job running into like nothing really felt too forced,
Like everyone was having just very genuine conversations and it
felt like everyone wanted to see everyone else went yeah
for sure, And like that for me was the highlight
of the entire experience. Like obviously the Ward family was
so fun. I was like in a mote high. So great,
(12:01):
but like there are people coming up to just me
that that I didn't even know their names, they didn't
know my names, and they were showing me a QR
code on their screen and they're like, hey, let's talk later.
We don't have confitness, but let's text later. And I
was just like, wow, okay, like we're doing this. It
was just it was just really cool. It was really cool, awesome,
and I'm glad. Yeah, I'm glad you felt the same way.
So going forward, I really want to dive into your
(12:24):
Ritz collab, your Honey Snier collab, your Alpha Fitness merge.
Like I want to talk about all of that, but
I want to talk about who's behind these deals. Do
you have an agent, do you have a manager? What
does that look like? Yeah, so it was all me, honestly, Wow, yeah,
it was it was all me. I really I enjoyed it,
you know, and I think, honestly, you know, doing it
myself helped me a lot with what I'm trying to
(12:46):
do now with Night Society, you know, trying to run
a company and you know, you know, having to oversee everything.
It was the same with my deals. I had to
oversee my deals. You know, obviously I had people take
to get a second pair of eyes on contracts and
stuff like that like that, just just to be smart.
But but for the most part, it was me, you know,
going out, you know, trying to find people who I
thought was good for me to partner with, and you know,
(13:06):
vice versa. So I reached out to me. I thought
I would do my due diligence to learn about the company,
learn about who's running it, and um, you're speaking sure
that he would fit with my brand and what I
was trying to do. Uh, And I think I think
overall helped me a lot in the long run, you know,
just being able to do it by myself. Yeah, I
completely agree with you. I mean I dropped my agent.
She we all technically dropped that. That sounds terrible. We
(13:28):
went our separate ways. Love her to death, still text
her all the time, Um, canon, I love you. But
I ended up having to learn how to negotiate my
own deals, you know, read my own contracts. Forgot to
learn that I trusted that could read over my own contracts.
And that's like my biggest advice to the athlete, Like
if you have an agent that is so great I'm
so happy for you. But study and read and learn
(13:49):
the lingo and learn how to negotiate, because when that
agent is gone, you're left with yourself and your business
and your brand and and you can't depend on anybody
else now days. So I really love to hear that
it's all you, Geo. Well, thank you, of course. Well
we're gonna have your next break. You're listening to the
(14:10):
Ploybook podcast. I'm Chloevie Mitchell and this is a College
Athletes Network. Welcome back to the Playbook podcast on the
(14:38):
College Athletes Network. This is Chloevie Mitchell and I'm here
with Geo Baker and subscribe to my podcast so you
don't miss a show. So we were talking about the
Ritz Club and we're just talking about your deals in
general and how you manage them. Have there been any
deals or brands that approach you that you either wish
you wouldn't have signed or didn't signed for specific reason
(15:01):
and what are the red flags that you look for? Yeah,
I think there was. There was definitely a couple that
I turned down. Um, I mean obviously as college athlete
or you know, even going on a professional athlete like
you have to think about time management. Um. You know,
if if you know, you think the money isn't right
for the amount of time that you're putting into the deal,
you know, it's it's definitely okay to say no, you know.
(15:21):
Or then the other thing is if it doesn't fit
your brand. I talked about it a little bit earlier,
but you know who you are as a person. For me,
it was really about all about connecting back to Rutgers.
It was about you know, connecting to my fans. Um,
creating that community, same kind of thing that I'm trying
to do now with Night Society. UM, that was my
main focus. So if I felt like it didn't really
connect to to you know, the main people who were
(15:42):
viewing my stuff, I didn't really want to do it. Um.
And then the last the last part was just you know,
I sign with a lot of local places. UM, you know,
because these are these are Rutgers alumni, these are people
who are in the area. Um, you know, people who
can continue to help me when I'm down with school.
You know. There was a couple of times where you know,
bigger brands have reached out to me, and um, you know,
if I felt like I could kind of get the
same type of thing from a from a local brand.
(16:03):
I would go with the local brand every single time,
because it turned into a real relationship, you know, and
a lot of the local brands that I did deals for,
like Eric la Grant is a perfect example of the
Grand Coffeehouse, you know. Now he's my business partner, you know,
and and a great friend of mine. Like so that's
kind of how that that developed, and that's kind of
how I saw it was, you know, more of the
networking aspect than just the money. It's a really good
(16:25):
way to look at it. Do you have any mentorship
or outside influence that impacts the way that you think?
Because the way that you're thinking is not only ingenious,
but it's also it's it's really smart, and it's really mature.
It's just all you are. Are your parents pretty involved
or somebody else pretty involved in this? I have a
I have a great support system around me. Um. You know,
ever since I was a little kid. My my basketball trainer,
(16:48):
T J. Thompson, who is now actually an assistant at Rutgers.
UM We've been training together since I was in fifth grade,
and him and his wife, Elima Thompson's actually your birthday today.
So happy birthday. Um. Yeah, you know, they always made
sure that I was doing the right things, you know,
on the court and off the court, in the classroom,
on social media, making sure to be respectful and grateful
(17:10):
for the position that I'm in, being humble you know,
as a as a big time college athlete, a lot
of people could get that little ego, you know what
I mean. They always made sure that I was, you know,
always giving back and you know, just doing things the
right way. And I think that they didn't not as
much for N I L. But that translated to you know,
the N I L deals that I did for sure,
And you know they just always kept me and checking
(17:30):
in my mom as well. Um, you know everything that
she's done for me. Um, she's a single mom, so
you know, just everything that she was doing was absolutely amazing.
And all the sacrifice that she made for me, you know,
it makes me want to sacrifice too. Oh my gosh,
you got such a good head on your shoulders. I
need you to like talk to my brother and put
him in I'm just kidding you. You have a way
(17:52):
of speaking that is, like I said, mature, very insightful,
and it's just your your wives beyond your years, and
that's that's really good quality to have, especially as um,
somebody with as much influence as you and you just posted.
I actually was just talking you before the podcast, like
you mentioned beforehand, Um, and I saw that you were
speaking at. Was it a local basketball club? Is that
(18:14):
what it was? Yeah, just a local basketball camp. I
think it was like a week long that got to
come in on one of the days. Nice And is
that a passion of yours? Do you want to coach?
Do you wanna be a public speaker? I mean, I
know you you're thinking about going on and becoming a
professional athletes. So where where's your heart at? Yeah? I
mean so, Um, I actually turned down the professional athlete route,
so I'm actually I'm done playing basketball, um, and I
(18:37):
just found I found new passions honestly, you know, different
stuff with a moveage and likeness and continuing to inspire
people who are coming up next. And that's part of
the reason why I want to go to camps and
and speak. And I'm also gonna be training kids in
basketball pretty soon, so you know, just you know, just
again trying to get back you know, that's that's really
what it's all about. Um, Yeah, getting a chance to
(18:57):
go speak at camp to something that I definitely want
to continue to keep doing. Um, still get a little
nervous public speaking. It's kind of funny, but you know
at the same time, at the same time, I love it,
Like I really do love it. So you know, I
face it. I face my fears every time. But but yeah,
you know, just being able to pass on something that
maybe I didn't know at their age, or you know,
just even if it just affects one kid, where like
(19:19):
it just changes their direction a little bit, where you know,
instead of getting bad grades in school, now they're getting
good grades, instead of being rude to their parents, are
saying thank you. Um, you know, just little things like
that that I think is super important. And then also,
you know, learning different basketball skills. You know, it's not
all about scoring and you know being the main guy.
You know, how can you be a good teammate, how
can you play defense? You know, different things like that.
(19:40):
So that's just the stuff that I want to pass
on to the next generation. That's such an incredible way
to put it to like, really impacting the youth and
being the person that maybe you wish that you would
have had it one of your camps when you're younger, right. Yeah,
I also really loved, like I said, totally stocked you.
So this was a little while ago, but you get
a little pick and roll series. I saw it on TikTok.
We might have posted on Instagram too. Yeah. I think
(20:02):
that style of content is really interesting. Was that your
idea to film that? And who filmed it? And tell
me the creative process behind that. Yeah. So I have
one of my actually best friends from high school film
it um he like does all different film work now,
James nelon Um. I wish I could throughout his instagram
right now, but if you guys look up his name,
I'm sure you could find it. Um he was. He
(20:23):
was actually my roommate at Procter Academy boarding school in
New Hampshire, and you know, he just came up with
this idea to you know, again, just different ways to
you know, help other kids. We're actually gonna drop an
app and ended up falling through. So now I'm just
doing it on TikTok and Instagram and stuff like that.
But I still love it, Like you know, I absolutely
like it this way as well, so you know, it's
it's a great time. But you know, we kind of
(20:44):
came with the idea together, you know, filming in and
then he has all little edits in there of all
the words and stuff of what I'm saying, and then
you know, I'm just I'm just giving my basketball knowledge
of what I know, what I what I think is
the right way to go around and pick and roll.
So hopefully more of those videos coming soon. Yeah, no
quality advice and for our listeners who whether you're a
basketball player or not, it's also just the way in
which you coach and the way in which you explain.
(21:06):
I found it really interesting. You can tell that you're
a very experienced athlete and you know you know what
you're talking about too. Yeah, no, it's great. I shoot
you straight too. I would tell you I wouldn't bring
it up. It was good, but it's great. The second
TikTok that I saw that really caught my eye and
I kind of want to finish talking about this. You
(21:26):
openly talked about making fifty grand last year with N
I L. That's a lot of money, and the transparency
with that money is something that I really respect. Do
you find that talking openly about N I L has
caused any I don't know. I don't know if the
word is beef with teammates or any kind of jealousy
(21:48):
in the locker room when you were you know, playing
on the team. Like what was that like what was
the vibe and the end? Like I think I think
a lot of outside people think that that's what it causes. Um,
you know, but when I mean, you know, you know,
as athlete, were naturally competitive. You know there's already you know,
you're already fighting for playing time, You're already fighting for
the coach's attention. I guess, um, you know, you're trying
(22:09):
to see who's working harder, who's getting stronger in the
weight room, you know, all these different things. And I
think it's always friendly competition, like we're always we're always
best friends as soon as we step off the court.
But on the court, you know, you kind of turned
into the enemy, not enemies, but you know it gets
you know how it gets, Yeah, it gets real competitive.
So you know, I think I think it's kind of
the same approach. And I l you know, instead of
if I'm not talking about the deals, I'm getting that
(22:30):
I'm really not helping my teammates because you know, you
know what I mean because we're number one, we're competitive
and number two we're friends. So now I can I
can put them on game of what I did, Like,
oh yeah, I did cameo like here's how you sign up,
you know, and or this is what I did, you know,
to attract more people to my cam, you know, like
this is what you should do to UM and especially
in your one of N I L where a lot
(22:51):
of people don't really know how to go about it,
both athletes and brands. Yeah, so I think I think
being open about it actually created a better environment where
we're kind of all helping each other and and also
we came up with ideas as a team to like
get other players money. So like for me, I did
uh culture changes with Alva Fitness where it was our
whole team on on the shirt or on the hoodie
(23:12):
and all the money went to our student managers and
our walk ons. That's that's like a great way to
give back UM while again being open about N I
L and the different like the different opportunities that you know,
different opportunities that we could take advantage of. Totally, Oh
my gosh, that answer just made me so happy. And
I was trying to keep my mouth shutting nineto up
because I hop on the phone with a variety of
(23:34):
coaches you know at the n A I level, D three,
D two, and I just kind of talked to them
and they're no compliance officers about like what we do
at playbooked and I we're not only going for you know,
the geo bakers of the world, but also you know
that the athletes that don't have much of a social
media presence. And time and time again, these coaches, these
coaches ask me and it doesn't make me angry at all,
(23:55):
but it's a little bit of like that ignorance factor.
And I apologize if any coaches are listening to this,
but it's a little bit of that ignorance factor. They're
always like, oh, I don't want the girls. Are the
guys to start not liking each other because they're making
money one that necessarily that really isn't their call, you know.
And too, you have to remember, like you said, we
are athletes. We are in a competative environment, and in
(24:17):
a sense talking about those deals and getting those deals
is actually benefiting the team as a whole. So I
loved how you phrase that, and I wish we had
more time. This is like then the fastest podcast that
we've done. I mean, peopould go fast because you're answering
these questions so wonderfully. But Geo Baker, what would you
like to tell our listeners? What would your final send
(24:38):
off be? Whether it's advice or your you know user
name on I G and TikTok give give yourself a
little send off? Yeah, I mean so, I guess I'll
shout out my socials real quick. I'm Geo Underscore Baker
Underscore one on all my social media. Um, you know,
hopefully you guys can come follow me. I'm going to
be dropping content, you know stuff kind of what we're
(24:59):
doing right now. So um, you know, especially if you're
an athlete, you know, I'd love to connect with everybody.
I I do my best to try to give you
my best advice. You know. The one thing I would
say is just always be yourself, especially when you're approaching
these deals. Um, you know, don't just don't just fold
just for the money, you know, make sure it's really
what what you're passionate about, and it will take you
a lot farther in the long run. Um Alva Fitness
(25:20):
Collection Final collection dropping soon you know for all my
records listeners, so be on the lookout for that. And
then you know, Night Society will be launching late August,
so make sure to follow Knight Society as well. It's
k N I G h T Society s O C
I E T Y. And then underscore, um, you know,
make sure to follow us, join our wait lists on
(25:41):
our website and Night Society dot io and uh yeah,
just looking forward to connect with everybody, and and thanks
Clobe for having me. This was awesome. It was a
great conversation. Oh my gosh, thank you for being here
and I appreciate your time more than anything. Everybody, go
follow this guy. He's the sweetest, most incredible human and
obviously a great businessman. Well. As always, thank you for
listening to the Playbook podcast on the College Athletes Network.
(26:02):
Please subscribe so you don't miss an episode. I'm Claviie
Mitchell and we'll talk soon. Playbooked is a production of
I Heart Radio and the College Athletes Network. For more
podcasts from my Heart Radio, visit the I Heart Radio app,
Apple Podcasts, or wherever you get your podcasts.
Playbooked is a production of I Heart Radio and the
College Athletes Network. Hello, everybuddy, this is Chloebvie Mitchell, your host,
and you're listening to the Playbook podcast on the College
Athletes Network. Please subscribe to a podcast so you never
(00:21):
ever missed an episode, and this can easily be done
via the I Heart Radio app. Listeners, You're gonna be
very excited to hear that I'm with an incredible actlete
who I got the privilege of meeting at NIL Summit
in Atlanta, Georgia. I'm here with Geo Baker from Rutgers,
and you just introduced yourself to our listeners. Tell them
a little bit about yourself, the sport that you play,
et cetera. Yeah, guys, as as Chloe mentioned of Geoe Baker,
(00:46):
um the fifth year senior a Rutgers University. So I
just finished up my college career there where I played basketball.
It was a four year captain and I'll advocate for
for a good while. Um you know, you know, started
leading the not n c A property move movement during
March Madness last year. Um. Yeah, I'm just excited to
be here on the podcast and talk with Chloe A
(01:06):
little bit. Oh my gosh, I love that you're here
because you are. You're kind of a NIL legend. I
mean not kind of, you really are. And like you said,
you were part of the not the n C double
a property movement and that was such a big part
of everybody's learning curve about what name, image and likeness
really is. You know, because even athletes, even CLUSI athletes
that were in this space. I talked to you so
(01:26):
many that didn't even know what it was at the time,
and you guys really brought that educational space to life.
So my first question to UJO is who put you
on the topic of n I L and why are
you so passionate about it? Yeah, I think it was
a couple of factors. Um, you know, I think it
definitely started honestly with Jordan Bohannan, who was a basketball
player at Iowa. Um, you know, I just always saw
(01:48):
him be very outspoken about about the topic, and UM,
you know, it kind of gave me the confidence to
come out, you know and speak a little bit of
my mind as well. Um. Also remoge humor n c
P A just a great mentor and you know, just
helped educate me on what was going on and and
how long it's been going on as well. Um, and
then just different factors around Rutgers honestly, you know, seeing
athletes leave school early, um, you know, because they had
(02:10):
to make a choice either stay in school or go
make money for their families. You know who really needed
the money at the time. Um, that's a huge risk.
You know, you never know, especially in basketball, you never know,
you know where you're gonna end up in terms of
being pro. So, you know, just seeing all those different
things around me really gave me the confidence to speak
my mind and you know, just try to help other
athletes totally. And that's such a solid answer. And when
you first found out that the Nail bill was passed,
(02:34):
where were you and how did you feel? I was.
I was right here at Rutgers in New Jersey. Uh,
super excited, you know, just to see it all come
to life. Um. I was actually entered into the NBA
Draft at the time. UM, so I wasn't even really
thinking about n I l And also I was thinking
about so many different things. Um, you know, but I
was just happy for everyone else because at the time
(02:55):
I wasn't sure if I was gonna come back to
school or not. Um, you know, but it was it
was just a really exciting you know, just and you
saw all those deals happened like right at midnight when
it got past. That was like really cool to see
and just you know, knowing that there was yeah, there
was like and you just saw like so many different
like business minds, you know, all doing their own you know,
individual things and you know, just really showing the individuality
(03:15):
of each athlete, which was really cool. Oh my gosh,
I remember that so clearly too because I'm not a
part of the n C double A. I played the
n AI level, so I it was past like a
year earlier, so I kind of got to do my
own thing, feel it out, figure out what works best
for me. And then when you know, midnight hit and
you just saw that these athletes were itching and itching
(03:36):
so long to finally post their deals. One of our
um former playbook athletes not former, she's a current Clabood athlete,
but she was on the podcast and she you probably
know her and met her at Neil Summit. Darian Goburn.
She plays off He's a gymnast. Love her. She was
telling me that right um, you know, right when the
Nobile was passed. She launched her leotard collection like literally
(03:57):
that day, and I was like, yeah, that's how you
had to do it. So you are very active on
the Rutgers campus or you were everybody. He's in a
lum now by the congratulations on God, and you're a
founder and CEO of Night Society, which is a collective.
Correct me if I'm wrong. Yeah, you know, we try,
(04:19):
we try to stay away from that word honestly, but yeah,
for the for the most part, collective. Will you explain
to our listeners what a collective, even though you're staying
away from that word, what it means to you, and
what Night Society is. Yeah. So, what Night Society is
is basically just a membership program where anyone who signs
up to be a member, you officially get exclusive access
(04:40):
to Rutgers athletes, You get discounts at local bars and
restaurants who are partnered with, and you get exclusive networking opportunities.
And the reason we wanted to do this was number one,
we want Rutgers athletes to you know, get paid through
n I L. We think that's super important, especially if
you want Rutgers to be good in their sports. UM
and I owe such a bigger crewing tool at this point. Um.
And the second part is on see, it's for the
(05:00):
Rutgers community. It's a lot bigger than just an im
image and likeness. Um. You know, Rutgers is has a
ton of pride, but the alumni network is super disconnected.
So this is a way to kind of bring everybody together. Yeah,
you know, it really is crazy. Like I've been doing
a lot of like like feelers tweets. You know, we're
trying to see like if there's like a Rutgers bar
in New York City or you know, you know, neighboring cities, um,
(05:22):
and there isn't. You know, there isn't a place for
Rutgers people to all meet up in one in one
area and you know just thrive in a in a
Rutgers environment that isn't actually on campus. Um. You know.
So that's really something that we're trying to tackle while
simultaneously supporting the athletes. And how we're doing that is
through n f T projects. So basically, the n f
T serves as your membership. As soon as you buy
the n f T, you're officially a member in the
(05:43):
Night Society. Genius. Oh my gosh, I'm so proud of you.
Look at you go, how did you How did this
idea come to be? Was it was new thing? Was
it a Eric le Grand thing? And we tell our
listeners who Eric is and how he's your partner, et cetera. Yeah,
so I'll start off with that with Eric. Um. Eric
actually gave me one of my first and il deals
(06:03):
with the Grand Coffeehouse. Um. He's the only football player
to have his jersey retired in history. UM. And he's
just a very known entrepreneur in the area. Honestly, I'm
very trusted person in the in the Rutgers community. Um.
And honestly, like just just an idol. Um. If you
guys don't know his story, you should definitely go look
it up. Um. You know, talking about inspiring and you know,
(06:25):
just facing adversity like this guy. You know, the stuff
that he's been through and the stuff that he continues
to do through it all is is absolutely amazing. So
you know, to have him as my partner is just
it's a dream come true. Honestly, Like it's truly one
of my idols. So, um, you know, partnering with him
was great, it was it was kind of just it
kind of just formed together. It was it was a
crazy idea. Um. I kind of fell down the n
(06:46):
f T rabbit hole a little bit in the fall, um,
you know, and I started learning more and more about
the space and seeing, you know, the different ways that
it could go. And then obviously I'm super passionate about
n I L. So you know, just finding a way
to bring the two together, um, you know, for the
entire Ruckers community. Like I'm I'm big records guy, like
I bleed Starlett like through it through so, you know,
just trying to find a way to give back market
(07:07):
healthy community and then also help the student athletes. It's
so beautiful what you're doing, and I really love that
you are not only focusing on you know, making sure
the athletes are taken care of, but you're also really
trying to build that community piece, that legacy piece that
and that's what NIL is all about. You know. It's
not just making that quick you know, too grand or whatever.
It's it's really about finding deals that exemplify who you
(07:30):
are as a person, the legacy that you want to
leave at your school or university. Well, on that note,
we are heading in to our first break you're listening
to the play podcast. I'm Clovie Mitchell and this is
a College Athletes Network. Welcome back to the Playbook podcast
(08:06):
on the College Athletes Network, and this is your host,
Clobie Mitchell and I am here with Geo Baker. Subscribe
to my podcast so you don't miss a show. So, Geo,
we just talked a little bit about nice society and
what that is all about. But let's not talk about
you as the basketball star that you are. What did
it feel like really understanding and knowing that you have
(08:29):
scored fifteen hundred points in your collegiate career. That's just insane?
Tell me your heads? Was that like? Thank you? It's
still it still feels crazy to hear it. Honestly. Um,
you know, I come from a really small town in
New Hampshire. I'm from Dry New Hampshire. Um. You know,
there's not a lot of basketball players who come out
of them. It's not a lot of college athletes who
(08:50):
come out of there, honestly, Um, you know, so just
to kind of look back and you know, see how
far have come, and you know the support system that
I've had around me, and you know, to see the
all of it come to life, um, and just to
do it at Rutgers, Like Rutgers is a special place.
I never Like the trans report is talked about a
lot right now, Like that's not something that I never
thought of doing, you know, you know I wanted to
(09:11):
score these points here at Rutgers. UM. Just a crazy moment, honestly,
just you know, looking back and being able to do
something like that. I never would have imagined it as
a kid, honestly. So it's great, You're special. Oh my gosh,
it's just so exciting. And if you were to talk
to your freshman yourself, and if you were to tell
(09:31):
him what you've done at the university, how do you
think you would react it? Um Man? I think you'd
just be proud, like really proud, you know, honestly proud
of the growth because you know, I think I always
had a vision of doing big things on the basketball court.
But you know, looking where we're at now, like getting
a chance to be on a podcast and talking about name,
image and likeness and talking about you know, protesting the
(09:54):
n c A and you know, doing things that that's
right for all of college sports. Um, that's bigger than
freshman me would have ever have thought of UM. You know,
I would only have thought about the basketball side of things.
And I think that it goes back to how beautiful
and I l really is UM. You know, you can
really get to Yeah, you get to see you know
the individuality of each person, you know what they're trying
to do UM, and it just goes so much beyond
(10:16):
their sport. You know what they what they do on
the court or on the field. So I think I
think he would be so proud of it, just the
growth both in general, and how beautiful and empowering is that.
I mean I felt that and I like reminisced a
little bit when we were at Neil's Summit and just
seeing all of the athletes for our listeners. When we
went to this event called Mill Summit in Atlanta, Georgia,
(10:37):
it was like this award show and there were all
of these incredible seminars and speakers, et cetera. And at
this event, none of us could bring our agents or
managers and there weren't tickets for outside people, so we
really had to as strangers. All of us had to
come together and like meet and talk and socialize. And
not only was it uncomfortable, it was also like this
(10:58):
really beautiful thing is when I got to meet you,
I got to meet a bunch of people that were
on the podcast that I could never meet in person.
And that's just kind of going off the piece that
you talked about how beautiful Nil really is. There's so
much individuality but while simultaneously creating community. And then you know,
I didn't. I didn't. I didn't want to leave Atlanta
(11:19):
at all, So I mean to put you off, but like,
oh my god, it was. It was. It was so
amazing just to be around all these different motivated athletes
and like you said, to get a chance to meet everyone.
Everyone's so supportive, Like I've never been in an environment
like that before, where like everyone's like, oh yeah, take
my Instagram, take my Twitter, Like yeah, okay, yeah, like
I'll follow you for sure. It was, it was, it was,
(11:40):
It was really really cool, and um, they did a
great job running into like nothing really felt too forced,
Like everyone was having just very genuine conversations and it
felt like everyone wanted to see everyone else went yeah
for sure, And like that for me was the highlight
of the entire experience. Like obviously the Ward family was
so fun. I was like in a mote high. So great,
(12:01):
but like there are people coming up to just me
that that I didn't even know their names, they didn't
know my names, and they were showing me a QR
code on their screen and they're like, hey, let's talk later.
We don't have confitness, but let's text later. And I
was just like, wow, okay, like we're doing this. It
was just it was just really cool. It was really cool, awesome,
and I'm glad. Yeah, I'm glad you felt the same way.
So going forward, I really want to dive into your
(12:24):
Ritz collab, your Honey Snier collab, your Alpha Fitness merge.
Like I want to talk about all of that, but
I want to talk about who's behind these deals. Do
you have an agent, do you have a manager? What
does that look like? Yeah, so it was all me, honestly, Wow, yeah,
it was it was all me. I really I enjoyed it,
you know, and I think, honestly, you know, doing it
myself helped me a lot with what I'm trying to
(12:46):
do now with Night Society, you know, trying to run
a company and you know, you know, having to oversee everything.
It was the same with my deals. I had to
oversee my deals. You know, obviously I had people take
to get a second pair of eyes on contracts and
stuff like that like that, just just to be smart.
But but for the most part, it was me, you know,
going out, you know, trying to find people who I
thought was good for me to partner with, and you know,
(13:06):
vice versa. So I reached out to me. I thought
I would do my due diligence to learn about the company,
learn about who's running it, and um, you're speaking sure
that he would fit with my brand and what I
was trying to do. Uh, And I think I think
overall helped me a lot in the long run, you know,
just being able to do it by myself. Yeah, I
completely agree with you. I mean I dropped my agent.
She we all technically dropped that. That sounds terrible. We
(13:28):
went our separate ways. Love her to death, still text
her all the time, Um, canon, I love you. But
I ended up having to learn how to negotiate my
own deals, you know, read my own contracts. Forgot to
learn that I trusted that could read over my own contracts.
And that's like my biggest advice to the athlete, Like
if you have an agent that is so great I'm
so happy for you. But study and read and learn
(13:49):
the lingo and learn how to negotiate, because when that
agent is gone, you're left with yourself and your business
and your brand and and you can't depend on anybody
else now days. So I really love to hear that
it's all you, Geo. Well, thank you, of course. Well
we're gonna have your next break. You're listening to the
(14:10):
Ploybook podcast. I'm Chloevie Mitchell and this is a College
Athletes Network. Welcome back to the Playbook podcast on the
(14:38):
College Athletes Network. This is Chloevie Mitchell and I'm here
with Geo Baker and subscribe to my podcast so you
don't miss a show. So we were talking about the
Ritz Club and we're just talking about your deals in
general and how you manage them. Have there been any
deals or brands that approach you that you either wish
you wouldn't have signed or didn't signed for specific reason
(15:01):
and what are the red flags that you look for? Yeah,
I think there was. There was definitely a couple that
I turned down. Um, I mean obviously as college athlete
or you know, even going on a professional athlete like
you have to think about time management. Um. You know,
if if you know, you think the money isn't right
for the amount of time that you're putting into the deal,
you know, it's it's definitely okay to say no, you know.
(15:21):
Or then the other thing is if it doesn't fit
your brand. I talked about it a little bit earlier,
but you know who you are as a person. For me,
it was really about all about connecting back to Rutgers.
It was about you know, connecting to my fans. Um,
creating that community, same kind of thing that I'm trying
to do now with Night Society. UM, that was my
main focus. So if I felt like it didn't really
connect to to you know, the main people who were
(15:42):
viewing my stuff, I didn't really want to do it. Um.
And then the last the last part was just you know,
I sign with a lot of local places. UM, you know,
because these are these are Rutgers alumni, these are people
who are in the area. Um, you know, people who
can continue to help me when I'm down with school.
You know. There was a couple of times where you know,
bigger brands have reached out to me, and um, you know,
if I felt like I could kind of get the
same type of thing from a from a local brand.
(16:03):
I would go with the local brand every single time,
because it turned into a real relationship, you know, and
a lot of the local brands that I did deals for,
like Eric la Grant is a perfect example of the
Grand Coffeehouse, you know. Now he's my business partner, you know,
and and a great friend of mine. Like so that's
kind of how that that developed, and that's kind of
how I saw it was, you know, more of the
networking aspect than just the money. It's a really good
(16:25):
way to look at it. Do you have any mentorship
or outside influence that impacts the way that you think?
Because the way that you're thinking is not only ingenious,
but it's also it's it's really smart, and it's really mature.
It's just all you are. Are your parents pretty involved
or somebody else pretty involved in this? I have a
I have a great support system around me. Um. You know,
ever since I was a little kid. My my basketball trainer,
(16:48):
T J. Thompson, who is now actually an assistant at Rutgers.
UM We've been training together since I was in fifth grade,
and him and his wife, Elima Thompson's actually your birthday today.
So happy birthday. Um. Yeah, you know, they always made
sure that I was doing the right things, you know,
on the court and off the court, in the classroom,
on social media, making sure to be respectful and grateful
(17:10):
for the position that I'm in, being humble you know,
as a as a big time college athlete, a lot
of people could get that little ego, you know what
I mean. They always made sure that I was, you know,
always giving back and you know, just doing things the
right way. And I think that they didn't not as
much for N I L. But that translated to you know,
the N I L deals that I did for sure,
And you know they just always kept me and checking
(17:30):
in my mom as well. Um, you know everything that
she's done for me. Um, she's a single mom, so
you know, just everything that she was doing was absolutely amazing.
And all the sacrifice that she made for me, you know,
it makes me want to sacrifice too. Oh my gosh,
you got such a good head on your shoulders. I
need you to like talk to my brother and put
him in I'm just kidding you. You have a way
(17:52):
of speaking that is, like I said, mature, very insightful,
and it's just your your wives beyond your years, and
that's that's really good quality to have, especially as um,
somebody with as much influence as you and you just posted.
I actually was just talking you before the podcast, like
you mentioned beforehand, Um, and I saw that you were
speaking at. Was it a local basketball club? Is that
(18:14):
what it was? Yeah, just a local basketball camp. I
think it was like a week long that got to
come in on one of the days. Nice And is
that a passion of yours? Do you want to coach?
Do you wanna be a public speaker? I mean, I
know you you're thinking about going on and becoming a
professional athletes. So where where's your heart at? Yeah? I
mean so, Um, I actually turned down the professional athlete route,
so I'm actually I'm done playing basketball, um, and I
(18:37):
just found I found new passions honestly, you know, different
stuff with a moveage and likeness and continuing to inspire
people who are coming up next. And that's part of
the reason why I want to go to camps and
and speak. And I'm also gonna be training kids in
basketball pretty soon, so you know, just you know, just
again trying to get back you know, that's that's really
what it's all about. Um, Yeah, getting a chance to
(18:57):
go speak at camp to something that I definitely want
to continue to keep doing. Um, still get a little
nervous public speaking. It's kind of funny, but you know
at the same time, at the same time, I love it,
Like I really do love it. So you know, I
face it. I face my fears every time. But but yeah,
you know, just being able to pass on something that
maybe I didn't know at their age, or you know,
just even if it just affects one kid, where like
(19:19):
it just changes their direction a little bit, where you know,
instead of getting bad grades in school, now they're getting
good grades, instead of being rude to their parents, are
saying thank you. Um, you know, just little things like
that that I think is super important. And then also,
you know, learning different basketball skills. You know, it's not
all about scoring and you know being the main guy.
You know, how can you be a good teammate, how
can you play defense? You know, different things like that.
(19:40):
So that's just the stuff that I want to pass
on to the next generation. That's such an incredible way
to put it to like, really impacting the youth and
being the person that maybe you wish that you would
have had it one of your camps when you're younger, right. Yeah,
I also really loved, like I said, totally stocked you.
So this was a little while ago, but you get
a little pick and roll series. I saw it on TikTok.
We might have posted on Instagram too. Yeah. I think
(20:02):
that style of content is really interesting. Was that your
idea to film that? And who filmed it? And tell
me the creative process behind that. Yeah. So I have
one of my actually best friends from high school film
it um he like does all different film work now,
James nelon Um. I wish I could throughout his instagram
right now, but if you guys look up his name,
I'm sure you could find it. Um he was. He
(20:23):
was actually my roommate at Procter Academy boarding school in
New Hampshire, and you know, he just came up with
this idea to you know, again, just different ways to
you know, help other kids. We're actually gonna drop an
app and ended up falling through. So now I'm just
doing it on TikTok and Instagram and stuff like that.
But I still love it, Like you know, I absolutely
like it this way as well, so you know, it's
it's a great time. But you know, we kind of
(20:44):
came with the idea together, you know, filming in and
then he has all little edits in there of all
the words and stuff of what I'm saying, and then
you know, I'm just I'm just giving my basketball knowledge
of what I know, what I what I think is
the right way to go around and pick and roll.
So hopefully more of those videos coming soon. Yeah, no
quality advice and for our listeners who whether you're a
basketball player or not, it's also just the way in
which you coach and the way in which you explain.
(21:06):
I found it really interesting. You can tell that you're
a very experienced athlete and you know you know what
you're talking about too. Yeah, no, it's great. I shoot
you straight too. I would tell you I wouldn't bring
it up. It was good, but it's great. The second
TikTok that I saw that really caught my eye and
I kind of want to finish talking about this. You
(21:26):
openly talked about making fifty grand last year with N
I L. That's a lot of money, and the transparency
with that money is something that I really respect. Do
you find that talking openly about N I L has
caused any I don't know. I don't know if the
word is beef with teammates or any kind of jealousy
(21:48):
in the locker room when you were you know, playing
on the team. Like what was that like what was
the vibe and the end? Like I think I think
a lot of outside people think that that's what it causes. Um,
you know, but when I mean, you know, you know,
as athlete, were naturally competitive. You know there's already you know,
you're already fighting for playing time, You're already fighting for
the coach's attention. I guess, um, you know, you're trying
(22:09):
to see who's working harder, who's getting stronger in the
weight room, you know, all these different things. And I
think it's always friendly competition, like we're always we're always
best friends as soon as we step off the court.
But on the court, you know, you kind of turned
into the enemy, not enemies, but you know it gets
you know how it gets, Yeah, it gets real competitive.
So you know, I think I think it's kind of
the same approach. And I l you know, instead of
if I'm not talking about the deals, I'm getting that
(22:30):
I'm really not helping my teammates because you know, you
know what I mean because we're number one, we're competitive
and number two we're friends. So now I can I
can put them on game of what I did, Like,
oh yeah, I did cameo like here's how you sign up,
you know, and or this is what I did, you know,
to attract more people to my cam, you know, like
this is what you should do to UM and especially
in your one of N I L where a lot
(22:51):
of people don't really know how to go about it,
both athletes and brands. Yeah, so I think I think
being open about it actually created a better environment where
we're kind of all helping each other and and also
we came up with ideas as a team to like
get other players money. So like for me, I did
uh culture changes with Alva Fitness where it was our
whole team on on the shirt or on the hoodie
(23:12):
and all the money went to our student managers and
our walk ons. That's that's like a great way to
give back UM while again being open about N I
L and the different like the different opportunities that you know,
different opportunities that we could take advantage of. Totally, Oh
my gosh, that answer just made me so happy. And
I was trying to keep my mouth shutting nineto up
because I hop on the phone with a variety of
(23:34):
coaches you know at the n A I level, D three,
D two, and I just kind of talked to them
and they're no compliance officers about like what we do
at playbooked and I we're not only going for you know,
the geo bakers of the world, but also you know
that the athletes that don't have much of a social
media presence. And time and time again, these coaches, these
coaches ask me and it doesn't make me angry at all,
(23:55):
but it's a little bit of like that ignorance factor.
And I apologize if any coaches are listening to this,
but it's a little bit of that ignorance factor. They're
always like, oh, I don't want the girls. Are the
guys to start not liking each other because they're making
money one that necessarily that really isn't their call, you know.
And too, you have to remember, like you said, we
are athletes. We are in a competative environment, and in
(24:17):
a sense talking about those deals and getting those deals
is actually benefiting the team as a whole. So I
loved how you phrase that, and I wish we had
more time. This is like then the fastest podcast that
we've done. I mean, peopould go fast because you're answering
these questions so wonderfully. But Geo Baker, what would you
like to tell our listeners? What would your final send
(24:38):
off be? Whether it's advice or your you know user
name on I G and TikTok give give yourself a
little send off? Yeah, I mean so, I guess I'll
shout out my socials real quick. I'm Geo Underscore Baker
Underscore one on all my social media. Um, you know,
hopefully you guys can come follow me. I'm going to
be dropping content, you know stuff kind of what we're
(24:59):
doing right now. So um, you know, especially if you're
an athlete, you know, I'd love to connect with everybody.
I I do my best to try to give you
my best advice. You know. The one thing I would
say is just always be yourself, especially when you're approaching
these deals. Um, you know, don't just don't just fold
just for the money, you know, make sure it's really
what what you're passionate about, and it will take you
a lot farther in the long run. Um Alva Fitness
(25:20):
Collection Final collection dropping soon you know for all my
records listeners, so be on the lookout for that. And
then you know, Night Society will be launching late August,
so make sure to follow Knight Society as well. It's
k N I G h T Society s O C
I E T Y. And then underscore, um, you know,
make sure to follow us, join our wait lists on
(25:41):
our website and Night Society dot io and uh yeah,
just looking forward to connect with everybody, and and thanks
Clobe for having me. This was awesome. It was a
great conversation. Oh my gosh, thank you for being here
and I appreciate your time more than anything. Everybody, go
follow this guy. He's the sweetest, most incredible human and
obviously a great businessman. Well. As always, thank you for
listening to the Playbook podcast on the College Athletes Network.
(26:02):
Please subscribe so you don't miss an episode. I'm Claviie
Mitchell and we'll talk soon. Playbooked is a production of
I Heart Radio and the College Athletes Network. For more
podcasts from my Heart Radio, visit the I Heart Radio app,
Apple Podcasts, or wherever you get your podcasts.
Host
Chloe V. Mitchell
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