Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
iHeartRadio presents Podversations, a weekly discussion with the biggest names
and influencers in podcasting. I want to learn the secret
psychic rituals, Scrub stars Zach Braff and Donald facing us
before every Fake Doctor's Real Friends Taping, how Vice News
parachutes into war zones to rescue journalists from life threatening situations,
Or why Keegan, Michael Key and Blumhouse believe three D
(00:25):
audio is the future of storytelling. Whether you're a newbie
trying to break into the podcast game or an exec
trying to refine your playbook, Podversations is the easiest way
to keep your pulse on the industry.
Speaker 2 (00:46):
Hello and welcome back to the iHeart Podcast Speakers series.
Speaker 3 (00:49):
I'm will appear some president of iHeart Podcast.
Speaker 2 (00:51):
As you know, we like together together once a week
to chat with one of our favorite talent or producer
or an executive in the business and talk about podcasts,
talk about where we see the industry going, talk about
what they're working on today. We have the chance to
chat with Alan Coy's, the senior vice president of Digital
Strategy and Business Development and Warner Music Group. We've been
(01:12):
partners for a couple of years now, working on some
really interesting podcasts. Together, we're going to have a conversation
about what they're up to specifically at Interval Presents and
kind of talk about where the industry is going. But Alan,
thanks for taking some time with us today.
Speaker 3 (01:25):
Thank you for having me. Yeah, well, like I said.
Speaker 2 (01:27):
We really enjoyed being partners with you guys working on
Interval Presents. And before we get into some of the
specific shows, would love to hear from you just as
you think about the Interval brand and slate of shows,
can you talk a little bit about this, how this
came to be, and what the brand really stands for
for you guys.
Speaker 3 (01:44):
Yeah.
Speaker 4 (01:45):
Absolutely, So, you know the purview that I have as
sort of you know, in my seat in doing business
development and kind of working with closely with desps and
consumption platforms on the music side, what was clear to
me was that we as a company and we needed
to build out more capabilities and strategy around podcasting and
storytelling to the podcast listenership, the podcast audiences audience, which
(02:08):
has been growing and is you know, kind of becoming
a bigger part of what people listen to when they
go to you know, the various platforms where they consume content,
and we didn't really have a lot of infrastructure a
lot of strategy at Warner Music Group before Interval Presents.
So we did a lot of work internally. I led
a lot of it, and we decided to create a
(02:29):
podcast network and we had the official brand launch in
April of twenty twenty two, but a lot of work
proceeded that. But now I'd say, you know, out of that,
we tried to focus on places where we can actually
provide value and leverage, and particularly.
Speaker 3 (02:43):
To our partners and partnerships.
Speaker 4 (02:45):
So when we set out to do this work, we said,
what does it feel right for us to be doing?
Speaker 3 (02:50):
You know, what do we have.
Speaker 4 (02:51):
We have the DNA of a record label, We've got
access to talent, We've got an interesting way of telling
stories and sort of authenticity in terms of cultural real event,
and I think we have a good way of finding audiences,
particularly around some of these you know, distribution platforms. So
we put all that together and we said this should
be like the culture of music should be at the store,
at the center of what we do. But when we
(03:12):
think about content and integgalsents, it's not just about music.
There are a lot of other content like verticals that
go well with music, whether we're talking about entertainment, lifestyle,
social impact, social justice, and we can play in those
areas and feel like we can add value in those areas.
So once we decided on our content filters, we then
started looking for our partnerships. We're not really set up
(03:34):
to do tons and tons of shows. Our initial slate
includes eight shows, six of which are now launched, and
so we are looking forward to you know, I think
we're just about to cross the year and a half
mark and so, you know, looking forward to launching our
last two shows and you know, getting into a year two.
Speaker 3 (03:49):
Yeah, yeah, and some amazing shows.
Speaker 2 (03:51):
And we're talking about shows like rap Radar and Holding
Court with M and E. K. Williams, who we've had
on this speaker series before the Last Resort. And then
you've got a couple of shows. Let's talk about those
because they're not just from anybody. You've got two heavy
hitters coming in to launch the next two shows with you, guys.
Speaker 3 (04:06):
Do you want to talk a little bit about those? Yeah, well,
I'd love to.
Speaker 4 (04:09):
So the first is a show called Underwater, and it
is from our partner Jason Derulo, who has been very
very leaned into this project, and it's a really interesting
fiction romance thriller, and it's actually going to feature newly
released music from Jason and some music that is original
and specific and exclusive to the podcast. So we looked
(04:30):
at this as a way to really one We couldn't
have asked for a better partner than Jason. He's been
super leaned into this project. He's been very thoughtful and
leaned into thinking about ways to leverage the podcast to
do some interesting storytelling, but also leverage his audience on
the music side. So we're looking forward to kind of
creating some synergy there. We think it's a really really
(04:51):
great story and we're really looking forward to kind of
the world hearing it. We're partnering very closely with our
friends at Atlantic to make sure that we leverage his
audience and they can hear the podcast and listen to
the music, and it'll be in conjunction with an upcoming
album of his. So that's one really cool project on
the horizon.
Speaker 2 (05:10):
I mean, how often do you get a chance to
get original music from a musician at that level.
Speaker 3 (05:16):
I mean, it's pretty awesome. I'm curious how that project
specifically came to be how was Jason? Was he part
of the origin of this or how was it born?
Jason had.
Speaker 4 (05:26):
Formed an early version of the story that we then
took and made it into an actual script. So the
actual script and story, the narrative for this podcast actually
comes from an idea that he had and we came
in to help bring it to life. So we partnered
with Clamoraudio as the audio production partner and Temple Hill
Production companies behind two great companies exactly and really made
(05:51):
this into it. I think it's going to feel very cinematic.
So Jason's co star we partnered with Alex Schipp. She's
recently played Storm in one of the X Men movies.
He recently was in the Barbie movie and has a great,
great singing voice. So there's some really really interesting cool
things there. We looked for ways to leverage what we
could bring to the table in terms of working directly
(06:12):
with our labels, infusing the music in an authentic way,
and hopefully providing a really interesting audio listening experience for
the podcast listeners.
Speaker 3 (06:20):
It's going to be a super cool show.
Speaker 2 (06:22):
And then I think i'd cut you off the other
show that you guys have in the works launching in
the not too distant future.
Speaker 3 (06:27):
You want to talk about that.
Speaker 4 (06:28):
One absolutely, So that one is called Mind your Own
with Lupita Nuoga, terrific Hollywood actress, had a great idea
for a podcast, and the way I would describe it
is like this American Life, but for stories being told
from the African diaspora. So each episode includes a story
that is personal to her, and she is a Kenya
(06:50):
native but spent a lot of reformative years in Mexico,
and it really kind of includes really personal stories from her,
but in some way they connect to these Scouted stories
that came from all over about everyday Africans, and there's
some sort of connective tissue between her story and the
Scouted story, some really really interesting storytelling. And then what
(07:11):
we did was we actually partnered with Warner Music Africa,
our affiliate label, to find artists who had music that
we could infuse into the show as part of the
sound design, to give it that look and feel and
even more sort of authenticity with podcast listeners. So we're
really really excited about that one as well. It's being
done in conjunction with Snap Judgment, who were terrific partners
(07:33):
on it and that'll be out at some point very soon.
Speaker 3 (07:35):
Oh that's so cool.
Speaker 2 (07:53):
And when you think ahead to where you guys want
to go, obviously this is just the beginning here. Other
categories are certain timespics that you guys are excited to explore,
just curious, where do you see it all going.
Speaker 4 (08:03):
We're in the early phases of testing how to interest
podcast listeners in podcasts that infuse music and music listeners
into podcast stories about topics that resonate with them. So
whether it's music, music adjacent, entertainment, social justice, social impact,
lifestyle like, I think there are more experiments and ways
(08:25):
to interest each sort of pocketive audience in those topics
as long as it feels like something that's relevant to them.
At our core, we'll continue to do what we say,
you know, an interval present, which is sort of like
amplify underserved audiences and voices. Yeah, and that work will
continue to remain at the core. But yes, I could
definitely see us doing more in the entertainment lifestyle cultural lane,
(08:48):
but with the lens as I said before, of sort
of like the DNA of a record label.
Speaker 2 (08:54):
For you, what is different about podcasting than other medium
in terms of a path for communication in a way
for entertainment, whether through your own personal experience or how
you guys think of it as creators and producers of content.
Speaker 3 (09:07):
How do you see podcasting being different than other medium?
Speaker 4 (09:10):
You know, I honestly, I think it's so such a
multi layered, multi faceted way to tell stories. You know,
it's almost not to over use this, but it's almost
cinematic in nature, right, And when we go through these productions,
by the way, it does feel like we're doing Mind
your Owner. When we're doing Underwater, it feels like you're
making a movie. It feels like you're making a TV show.
That's the sort of you know, the layers of development
(09:32):
and production and editing and the nature with which we
sort of choose the sound design, Like, those are the
types of you know, that's the level of scrutiny that
each piece of these stories kind of goes through, any
podcasts go through. So I think given the sort of
convergence of how people are listening to podcasts and listening
to music, I think that there's some really interesting ways
(09:54):
to kind of combine those and make them feel a
little bit more seamless. You know, there are shows when
I listen to podcast some of the podcasts I listen to,
that's where I get my music recommendations, you know. Yeah,
some of it's like you know, I think there are
certain times where if I'm really passionate about a particular
artist and that artist is a guest on a podcast,
that I automatically want to go to listen to that podcast.
(10:15):
So I think we're trying to think of the world
in a very cohesive way that allows for a lot
more of that crossover and blending of consumption for the listeners.
Speaker 3 (10:24):
Yeah, it makes perfect sense.
Speaker 2 (10:26):
And I think you guys are playing in a really
interesting space right now, because as we've looked at the
statistics around how and when people are listening to podcasts
versus other forms of audio, we were a little bit surprised,
to be honest, that now you're looking at about sixty
five is seventy percent of podcast consumption happening at home.
I think we've traditionally thought of it as being sort
(10:46):
of a commuting type consumption.
Speaker 3 (10:49):
Radio is that way. Radio is sort of the inverse
about it.
Speaker 2 (10:51):
About seventy percent of radio consumption is happening outside the home,
but about seventy percent of podcast consumption at home.
Speaker 3 (10:58):
It sort of speaks to what you're talking about.
Speaker 2 (11:00):
I think there's this room for these higher production quality,
you know, brilliantly told stories that are becoming a new
form of entertainment. It's not just information collecting, which sort
of the early days of podcasting was you know, your
standard chat show two people talking at the mic, which
of course is a great format and it's stood the
test of time and works really well. But these types
(11:22):
of stories that you guys are talking about telling, as
we think about these incredible talent coming into the space,
I think it's opening that door to some really interesting
ways to tell stories.
Speaker 3 (11:33):
I know it's exciting.
Speaker 2 (11:34):
I don't know if that matches up with your own
listening if as a podcast listener, how does that sort
of match up against when you were finding the time
to listen to podcasts?
Speaker 4 (11:42):
You know, I think it depends for me, Like and
I by the way, I echo all those elements. I
think like we're looking for very unique ways of telling
stories and then in podcasting lend themselves to that. So
totally agree there. For me, it kind of depends. It
depends on probably my mood. I have my go tos,
but sometimes, you know, if I'm really busy, but I
want to catch up on like what's going on in
(12:04):
sports world. I have my like kind of sports podcasts,
you know, giving where we sit in the industry, and
you know, thinking about industry trends. I have like my
music and like tech you know, business genre podcasts I
listen to. And then you know, when I'm more sort
of leisurely and kind of listening to things for just
pure entertainment, that it's like a little bit more of
the the chat show or the occasional thing that's a
(12:25):
little bit off the beaten path. And of course I
spend a lot of time listening to all the Interval
Presents podcasts on a weekly basis, so that takes up
a decent amount of time too.
Speaker 3 (12:33):
Yeah, well it's fun.
Speaker 2 (12:34):
I think if you were listening to the shows that
you guys produce across the board, you've got a great
mix of shows that make you feel a bit smarter.
Speaker 3 (12:41):
You know.
Speaker 2 (12:41):
Ebanie does such a great job of this with holding Court.
Yes it's entertaining. Yes, she's fun to listen to. Joways
walk away feeling a little bit smarter. You certainly feel entertained,
You feel at least closer and more up to date
on the culture, like you said, whether it's music recommendations,
whether it's just understanding what's on artists. But you guys
are building a really really interesting slate oft shows, and frankly,
(13:04):
I'm excited to see where it all goes. But congrats
on what you guys have built to this point, Alan,
it's really fun to watch.
Speaker 3 (13:10):
I don't know if you have any parting thoughts for us.
Speaker 4 (13:13):
I'm just really one appreciative of our partnership. You know,
when we built Infal Presents, we wanted to focus on
the areas where we thought we would have our sort
of core capabilities around finding good content, producing that content,
or partnering with talent and production partners so to create
the content and sort of marketing that content. But on
the distribution front, on the monization front, you guys have
(13:35):
been terrific partners and it's allowed us to stick to
the areas where we feel strongest. So, you know, i'd
say thank you so much for that. That's one, and
you know two, i'd say look out for Ennival Presents.
We're still not going to be in the massive scale game,
but because we do sort of quality over quantity. I
hope to continue sort of you know, batting a thousand
when it comes to content that we think will resonate
(13:57):
with audiences, so we're looking forward to it as well.
Speaker 3 (13:59):
No, that's great.
Speaker 2 (14:00):
Well, there's awesome shows. If you have not checked out
an Unworld Present show, be sure too. We've talked about
a few of them here today, but some really good
ones to come.
Speaker 3 (14:08):
But Alan, thanks so much for spending some time with.
Speaker 4 (14:10):
Us today, Thank you for having me appreciate it, and.
Speaker 3 (14:12):
Thanks everybody for joining us. We'll be back again next week.
Take Care.
Speaker 1 (14:24):
Podversations is a production of iHeartRadio. You could find more
from the biggest names in podcasting on the iHeartRadio app
or wherever you get your podcasts.