Possible NOW

Mischief at No Fixed Address went from pandemic startup to Adweek’s Agency of the Year in just five years. Its co-founder and Chief Creative Officer Greg Hahn joins Christian to share why creativity must surprise and feel inevitable at once, how indifference kills more brands than controversy, and what it takes to build an agency that’s fearless, human, and impossible to ignore.

See omnystudio.com/listener for privacy in...

Entertainment has always moved culture—but what happens when brands step in as co-creators? Michael Sugar, the Academy Award-winning producer behind Spotlight and founder of Sugar23, joins Christian to discuss his new partnership with the Ad Council, why mental health is at the center of his storytelling agenda, and how great content can bridge purpose and profit while inspiring cultural shifts

See omnystudio.com/listener for ...

The funnel isn’t “dead” It has just evolved. Diana Haussling, CEO of Hello Products, explains why modern brand building looks more like an infinity loop than a linear path, and how AI is reshaping everything from creative to supply chain. Having worked leading marketing across many consumer brands, she and Christian discuss her shift from CMO to CEO, the importance of change management, and how values are reflecte...

Too many leaders talk about Gen Z without ever listening to them. Ziad Ahmed has spent a decade changing that. From founding JUV Consulting as a teenager to now leading Next Gen at UTA, he’s shown what happens when brands give young people a real seat at the table. In this conversation, he and Christian explore how to integrate into culture instead of interrupting it, why authenticity matters more than ever, and how Gen ...

Season 2 of POSSIBLE NOW goes beyond talking points to the playbooks leaders actually use. Host Christian Muche presses agency heads, CMOs, founders, and rising talent for specifics: AI that ships (not slogans), practical fixes for generational friction, and brand ROI measured in momentum—pricing power, loyalty, and pipeline—not just spend. Candid, concrete, and immediately usable, these conversations reveal how the peo...

Forget mega-conferences with endless cab rides and low engagement. Hyve Group CEO Mark Shashoua explains why the best events are built around human connection, intentional design, and a relentless focus on audience quality. In the season one finale of Possible Now, Mark and Christian talk Possible 2025, what Hyve looks for in acquisitions, and how to grow without losing your magic.

See omnystudio.com/listener for privacy information...

From Super Bowl commercials to global fan engagement, Tim Ellis is reshaping how we experience the NFL. The league’s CMO joins Possible Now to talk about bringing football to new audiences, how digital platforms are changing the game, and why storytelling is at the heart of great marketing.Whether you're a marketer, a football fanatic, or just love a great behind-the-scenes story, this is a conversation you won’t want t...

In the Possible Now podcast, host Christian Muche, Global President and Co-Founder of POSSIBLE, explores the bold ideas shaping the future of marketing, culture, and technology. This isn’t just another business podcast—it’s a deep dive into breakthrough innovations and the visionary leaders redefining the game like Michael Kassan, Tim Ellis, Carla Hassan, and many more! Each episode unpacks leadership lessons...