Episode Transcript
I'm Lindsay McCormick, sports and business writer and investor, and
I'm Rasha jan As, former NFL running back in New
York Time bestselling author and Dancing with the Stars champion.
And we're the co host of The Bag, a brand
new podcast from Sports Illustrated and I Heart Radio where
we explore the unique angles of stories at the intersection
of business and sports. There was a time when pro
(00:22):
sports teams were sponsored by local bars and athletes needed
second jobs to pay their bills. These days, the global
sports market is valued in nearly a trillion dollars and
impacts every part of the culture, from fashion to music,
politics to entertainment. Someone Today's athletes are savvy entrepreneurs and
leaders shaping the future of how the business of sports
(00:42):
gets done. If it involves sports and money, we're going
to talk about it. Is this sustainable though for the
league it is, believe it or not. For the league,
it's not sustainable. For the n c A. You have
seen the demise of n c A from inside scoops
on the latest contracts, to inspiring stories of athletes making
moves and other industries to the business of gaming, fantasy
(01:04):
sports and sports betting somehow he knows every single play
that's about to happen before he happens. I don't know.
If you want to gamble, you know, maybe go with
tone it. And the list goes on and on, and
you also get our raw and unfiltered hot takes, as
well as interviews with leaders in sports and business, answering
questions that don't get asked anywhere else but here. What
(01:26):
are you waiting for? Get the Bag? Premaring Tuesday, September six,
Available on the I Heart Radio app, Apple Podcast, or
wherever you get podcasts.
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