Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Me scort A son son Is, I'm gatta. I'm an
executive producer, Regaton historian, Osa the culture's favorite Regaton historian, lecturer,
entrepreneur and recording artists. And this is this is a
space where I'll be interviewing artists on culture, music, politics,
and sometimes we even get personal flow. Spanglish is that
(00:28):
this is the language that best reps us latinos. But
akito every week right here, make sure that's happened me,
scott O son son Is, I know what you're thinking.
(00:48):
You usually get this episode at three am, but I
am fighting for my life right now. Last week was
a lotin Grammys. I was there, Tanchula and me brand
Suite Architect and as such, Man Vegas took me out.
(01:09):
What happens in Vegas does not stay in Vegas. But
that doesn't mean I can be late. I heart, I
love you, So let's get into it. I want to
talk about architect, how it went at the Latin Grammys
week for me, and why I conceptualized architect in the
first place. I want to let you in on the
method to my madness. Let's get right into it. I
(01:30):
had an event during Latin Grammys and it was a success.
Shout out to my event partners I Heard for always
showing me love and Symphonic for the support. Shout out
to you Marvin and for putting me on game with
Nina Dartlet make sure to go check out that Latin
Grammys special Edition episode where her I the event was
(01:53):
everything for fam centered good vibes with good people, Honoring
three amazing women CEO of Solmos pr Sessi malonaloa firm
partner and attorney at law, Marjorie Esquire and multi award
(02:16):
winning producer engineer Bamela VELAs lastres persona and I don't care, Yes,
I did through an event just so I can honor
my friends. I'm gonna get into why I did something
I've always wanted to do. Literally, give women I admire
professionally Gonto Mison their actual flowers. I side tangent ran
(02:39):
all across Las Vegas looking for a florist, and I
found a beautiful one. I'm gonna shout them out in
the description. I want to reflect on this but also
speak to why I thought of this concept in the
first place. I've been part of the Latin music industry
for years. I remember my first time at the Latin Grammys.
It wasn't eighteen. I was green as fuck. I just
(03:03):
graduated college and I really wanted to see what the
industry was all about. I want to see if I
could look through the smoke and mirrors. I remember going
and severely underestimating how cold it was in Las Vegas.
I wore a spaghetti strap dress. I was pretty as
hell with people who snuck onto the carpet. I didn't
for two reasons. One, I'm black as hell. I just
(03:28):
stick out like a sore thumb. That's how white the
Latin Grammys are. And two, I believe I'll walk that
carpet one day and on merit of my star power.
You're si Jos like gotta SOI la gatda and my
resume is fire. And until then, I don't want it,
not with everything I've given to the culture los Semo
(03:48):
being a laemo at all, I'm not that thirsty. More importantly,
I remember going to the ceremony. It was a cool,
big concert. Everyone was dressed up. There was so many
seat fillers. I was so surprised and still into this day,
that I was sitting right in front of DJ. If
you don't know who they are. They're two like legendary
(04:10):
reggaetone producers. They made something like dul Sadukere and Dora
by that Yankee and so many more. Those are just
the two the help to the top of my mind.
I actually had a good seat. I felt like I
could see everyone and everything at a good size and angle.
I'm the only black woman to have produced their brand
(04:32):
suite during the Latin Grammys, and unsurprisingly to me, my
room was for sure the most diverse and the most popping.
If I'm be honest, if there's anything I've learned these
past eight years, having a seat at the table, it's cool.
It's it's cool, It's it's an honor. It is because
I've worked really hard to have the deep relationships that
(04:54):
I have, the admiration that I have, and that for
others as well. And I have no desire to be
anywhere other than on paths that I honor me. I'm
gonna say that one more time. I have no desire
to be on anywhere other than on paths that honor me.
I'm not thirsty, y'all. I would control all the leads
(05:16):
so fast, like I will remove myself so fast from
something I started because I wanted to secure my own position,
and I have since then. I started Negraton highlighting black
women in reggaeton. The term was coined by We'll just
refer to her as ZK and I've made listicals giving
(05:37):
black women visibility Lasi Staglow, go Yo, Laversa, and Minnie Brown.
I let it m say. And since then there are
even more women. Janee who was just on Dominican Idol
Dominican Top Talent, I'm gonna show La Masdal. I'm like
(06:01):
pretty obsessed with her. She's so pretty and cute. I
remember calling out how white music videos used to be,
and honestly, I can acknowledge that more diversity is becoming standard.
I think those of us who were ought to, who care,
ought to apply more and more pressure. May these videos
keep exemplifying more and more dark skinned bodies. Okay, got
(06:24):
the where are you going? We're talking about rerepinnacing and
the Grammys twenty eighteen, We're talking about Neraton. I'm going
as to why I conceptualized architectum because lately I keep
thinking about the following the winds, what it takes to
bring a song to life, Defending a client, walking in
a deal. I've also been thinking about how a ton
(06:47):
of the actions are rooted in community. Look, I know
that the industry is very clique, very clique, very gate kept,
and I'm honest with you, there's parts of that that
I actually agree with. I remember one of my mentors.
I'll keep her nameless to spare her the nonsense, but
(07:10):
I remember, you know, talking with her about lack of
diversity in Latin music, and I was like, hey, you know,
like you think that it's a coincidence that there aren't
more black girls in the mainstream, Like we really got
Gottle g Fade, that Bunny, Volvin, Maluma and d Why
(07:33):
in the main mainstream. It doesn't bother you that not
one of them is black? And she said, no, it
does bother me. And I said, what's up, girl, don't
piss me off. And she's like, you know, I feel
like a do you know actual black girls who want
to be Regaetneras? And I'll be honest with you, I
(07:56):
was like fighting for my life trying to answer the question.
I'm like, I feel like, not for nothing, I know
black girls who make music there are in Latin. I
just named you La Sista, Glori Glow La Peversa, But
if reggaeton is their prominent sound, I'd be a liar.
(08:18):
La Sista, Yes, she makes reggaeton, but a very specific,
soulful type that's not mainstream. Lodiglow doesn't sing anymore, Goyo
makes more like aproby Negra doesn't sing anymore. Tokisha makes
like a blend of like alternative pereo with like Dembo
La Peversa is Dema Jane is definitely rapera Ila Mazo
(08:45):
den Bosa. So no, the answer really was no, and
I was flabberg acid because she was not wrong. She's
like Gota, you know, you could advocate for more black
women and reggaeton, but do they even want it? And
then I remember going back to all these women specifically
and being like, okay, why don't you make more? And
(09:07):
they were like, because this sound doesn't reflect who I
am culturally, And that made me sad what they're saying,
And just so I'm explaining correctly, they're like La mo
is than Blanchia, conquing aa Son comondevidos, and that made
(09:28):
me really sad to have this music rooted from you.
But not reflect you and then not have it inspire you.
It's real, It's real, and I'd be lying if I
didn't feel that way. It's the reason why I love
old school so much. So that broke my heart. And
that was a great point by my mentor. She also
(09:51):
made the point that, you know, it's also competition is good.
While she believes some things are deaf overly get kept
to the point, it's like nonsensical competition is good, and
I have grown to believe that it's true. I've worked
really hard for everything I have. So why should anyone
(10:14):
wake up tomorrow decide they want to be a bootleg
historian and then be where I'm at? Like I agree
with the census. There should be competition only in the
sense that you need to work a little. I don't
mean it in the sense of like feeling intimidated. I
mean like, if you haven't done any work, why on
earth should you be next to anyone who has. And
(10:35):
so with that, I will not excuse just disclaimer, because
I you know, just let's talk about it, all right,
all the layers of it. With that said, that doesn't
mean that it should be so difficult for people to
go against certain systems there. I know what you're thinking,
(10:55):
this girl spitting, but we'll be right back right after
these messages that can some way and what it requires
for people to have their resources to go against them
is damn well impossible. So while competition is healthy, I
also feel like some of the gatekeeping is so od
that it gives like black people that much harder of
(11:17):
a chance. And that's where I have an issue, Auritect.
I'll be honest, I just really want to give my
friends flowers and more importantly, have people in the room
CEOs a R songwriters, producers, photographers, videographers, directors, all the titles,
(11:40):
listen to the stories of these women and also to
the questions that I ask. That was very intentional. I
feel like it was important for people to hear, you know,
Marjorie's story about having an eighty twenty household. She's a
badass lawyer who represents the great, the best of the
best firm, partner who demanded to represent latinos because she
(12:03):
wanted to represent her own people. And she's a badass
sec She's the one who's corriendo all of the ragatos
in Real G for Life Los G four Los sense.
She's the black woman keeping that house running, you know,
and Pamela Don't get Me started. Multi award winning producer,
(12:24):
engineer work with Carlos Vives was literally honored at the
last Latin Grammys. Has worked with countless artists, has made
countless hits I'm sure you've heard of in Merengue and
Manuelo Riso and Bake with Anita. I just love all
these women, the ways that they win, the ways that
they win, right, because this is where I'm going. It's
(12:46):
one thing to do amazing work. It's another thing to
do amazing work while honoring people around you. One thing
that these women do amazingly is that they not only rise,
they bring other people with them. And I appreciate that
because I get it. In this industry is kind of
(13:08):
like if you can get it, get it and if
you can't when. But at the same time, how sustainable
is that? And what I do believe in upholding standards
Contrary to popular belief, I do believe that there's a
manner of which we can uphold standers and uplift people
at the same time. I don't know. I feel like
(13:30):
the panel was beautiful and I feel like people really
need to need it. To hear what it is, what
they had to say, and I don't know a lot
of people are gonna be like Gata, but did you
need to make another Instagram for this? I did. I
am so sick of people telling me just to Raaton,
(13:53):
like as if I'm not smart enough to dissect other
genres and as if I don't do that all the time.
And more importantly, I do want something without my name
on it. I am not a narcissist, I swear I'm not.
I think that is something that can be made, that
that can grow into something bigger about women, by women
(14:17):
who actually give them. So I'm excited for where that's
heaven as well as Like in this episode, I sure
I wanted to talk about Architectmo, but I also wanted
to get into business on the same note of Gorasons,
I'm just a bit deeper than what you think of
on the surface. It's episode thirty two. If you don't
(14:37):
get that, then I don't know that's a choice. I
think that we should get into the Latina image standard
versus the real demographic diversity of creators and Latinas in culture.
I am you know, I'm gonna share something with y'all
(15:00):
the night did not start as lovely as it could
have because I was being discriminated against for whatever reason.
There was an incident the night before. And I don't
say this for gossip. I say this because this is
the focus. I won't even mention who through the other event.
The point is is that long story short, there was
(15:24):
malcommunication between myself and the venue, right, and I've asked
for paperwork. I am a professional, and I didn't receive it,
and then I was threatened to not have it carry
through in exchange for what I'm going to call dare
I say extortion a mess? Right? And this is quite
(15:47):
literally what I'm talking about. Where would I have been
if it weren't for those who were willing to catch me?
And I say that with no shame at all. I
did everything right in a business sense. I did every
everything right, and my partners they agree with me as well.
So it's like there was a major difference as well
(16:08):
with how I was treated in that incident. When I
first answered the door and was speaking to those in charge,
I was in sweats because I was setting up. And
then after I had all these Lubaton knockoffs, my RBG dress,
your girl look popping, and the difference in the tone
(16:29):
was insane, And I just I don't know, bro, I
bring this up again, not feral change it. I have
nothing of the story brings me joy, Nothing of the
story like mass communicating this like makes me feel any
better that people know this. But it's really the principle
of like this standard image of like how people are
(16:50):
treated based off of how they look when you know,
I just I can't with the midst of that, in
the midst of this tide of diversity, optics and investing
in business and what's considered professional, I really like resent
the fact that I'm in the midst of all of that.
So like, I don't know, yo, I feel like, on
(17:12):
a bigger note, I think that this is really a
call to action for us to really see each other.
For thirty two episodes, I have been speaking to music, politics,
history and things we've gotten right and things we've gotten wrong.
And I think something that we actively get wrong is
just like really how we treat each other. Not to
(17:33):
sound like so like sappy or in my feelings or whatever,
but like, can we be for real real quick? Latino?
And the amount of times I forget how many episodes
I've spoken on this of like so on Hintje andals.
There's so much that we need to unlearn, and that's
(17:54):
my point. I think that there's so much space our education,
sure on a corporate level, but also on an interpersonal
level as well. I think that what was really beautiful
about that space that I cultivated was the matter by
which people were looking out for each other, the manner
(18:15):
by which people were really adoring on each other, the laughter.
And I say that to say, yeah, a lot of
these spaces in music are frigid, our corporate are cold,
and not to be cold. Myself will be right back
right after these messages. That's taken no same way. And
(18:55):
as I've told you guys before, I only cared to
be in spaces or on paths that honor me. I'm warm,
and I don't care. I'm warm. I'm outspoken ssuponi, and
I like to love people out loud. If that's a
character flaw, so be it. But most important, I do
hold things to a standard. But just because their standard
(19:16):
doesn't mean that it's an opportunity and to act stupid.
So I did want to say that I also think
that this also harms business. I think that there's so
much opportunity to really be let in a new direction.
But do people get these same opportunities. I'm thinking, you know,
(19:37):
case in point Tokisha. I on one end, hate that
there was like so much phenomenon from you know, Rosalia
on this idea of her turning Caribbean right, because everybody
you know, of course was ready for it on the
mainstream level, but on the Caribbean level, we were like, bro,
what the heck. The good thing that came out of it,
(19:59):
as A said in my previous episode, was this collab
on Linda with the visibility, the opportunities. Dokeisha is a star,
and I think that she would have risen regardless, but I,
you know, I think it would be wise to say
that this absolutely helped her. So it's like, can you
imagine more artists helped in this sort of manner. This
(20:21):
is the power of visibility, This is the power of womanhood,
this is the power of collaboration, and all of it
mutually benefited the other. Linda's a hit. Losalia is spoken
about without the context of Tokaisha. Dokeisha is spoken about
without the context of Rosalia and Aka. They both exist individually,
(20:43):
powerfully and in their own right. So isn't it just
another example of like how women can help each other
and both come up on top. I don't know, bro,
I am thirty one, and as I think about the
future of Latin music and where I fit into this,
because truly and honestly, this needs to be a warm
(21:06):
environment for me or I don't want it. I don't
want it. I don't want to be in every party.
I don't want to be in every panel. I'm just
not thirsty, I'm not curious. I am in a different
place in my life, and I am starting to think
about legacy, and I think that truly I like the remo,
you know, sure carry it by me. Maybe that can
(21:27):
evolve with that being more in collaboration with other people.
I'm very open to that, you know, with the sole
point of leading on for the next generation, because truly,
if you're not looking behind you and helping the person
that's coming up next, then what are you really doing?
I would not be here for work for people who
(21:47):
thought that way. On any other note, I think that
culturally informed women led platforms are gonna shape twenty twenty
five to twenty thirty. I think that those of you
who are listening, should get witted, not get lost, if
you know what's good for you. I think that there's
a rise of bilingual by cultural women dominating industry strategy,
(22:11):
and that prediction for the next generation of women executive
producing creators. They're getting younger, They're getting younger and savvier,
so shouldn't they be around people who know more? I
don't know me hinh. This is kind of where I'm at.
Aside from this, I really do want to talk about
(22:32):
the nominations because they're impressive. Were they not bad? Bunnie one?
What did he not win? And yes, I'm literally typing
as I'm talking. Oh my god, let's get into it.
That man took away so many trophies. Latin Grammy's twenty
(22:52):
twenty five Album of the Year, Debti Rama's Photos, honestly
is a masterpiece. You guys have heard me rave about
this man on various episodes like I'll always give this
man his his flowers, best Urban Song, Best Urban Performance,
(23:15):
Best Reggaeton performance, Davitiraoto and the tour didn't even start yet.
I believe it's kicking up in Mexico and going all
the way outside the US, which I still think is
genius and all of this ahead of the super Bowl.
Shout out to professors Petro Rivera, we Do and Vanessa
(23:35):
Dias when the Bad Bunny syllabus were dropping the book
ahead of the super Bowl or coinciding with that bad
Bunny Loyevoto Catto g and Mark Antonio Solis their sweet
duet like really like tighten a sweet moment at the
Latin Grammys. Oh my god, there were so many cool
(23:57):
moments there. Honestly, it was really really cool to like
witness all of this and Gotto Gee's message regarding you know,
the media. I am. I'm a bit inclined to agree
with her. I'm gonna be honest with you. I think
(24:17):
that girl works hard. Nobody's perfect. I think what she
does for women and how she represents for us is
honestly lovely. Gotta give it to her. She's doing it.
She wants it, she goes for it, she works for it,
she gets it. Like, how can I really be mad
at that? I think everybody can use some education, but
(24:38):
that doesn't mean that she's not doing the damn thing.
Go ahead, girl. She won Song of the Year for
dam metting a song I DJ you cannot go to
the club without hearing it. I don't know me hither.
I think Latin Grammy's this year was dope. I am
very proud of myself for doing this like event. I'm
(25:02):
very honored that everybody who came through, including back at all.
If you haven't seen that video on my Instagram page, man,
I kind of can't believe it. Nesti Lament and Mayestra
who's in episode one, And this is kind of what
I'm talking about. These invaluable, deep friendships and relationships that
(25:23):
are professional of course, and really highlight you know, people
who are about something and going somewhere. You see me,
Scott A Son Sons. I really am excited for women
in Latin music. That's something very bold to say, and
(25:44):
I am excited because of initiatives by women for women.
I'm not gonna act like I'm saving the industry. That's
not what I'm doing. I'm thinking about women who are
taking individual actions. Know that I see you, I love you,
whether we are friends or not. But those type of
(26:05):
actions I think really truly makes a difference. The shout
out to all the men Eyelis who are holding us
down as well me hands it and fighting for my
life night Grammars took me out. Make sure to listen
to these episodes, including three more that's coming out with guys,
said Elemoa Stefi rode Aki