Amazon Prime Day 2018 Results

Amazon shares results from Prime Day 2018, including the top sales items in various countries. Overall, Fire TV Stick and Echo Dot rule. Strawberries were the top deal at Whole Foods.Follow Rich on Social Media:Facebook: http://facebook.com/RichOnTechTwitter: http://twitter.com/richdemuroInstagram: http://instagram.com/richontechEasy ways to listen on your phone or smart speaker:"Hey Google, Play the Rich on Tech Podcast""Hey Siri, Play the Rich on Tech Podcast""Alexa, Enable the Rich on Tech Flash Briefing"

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Episode Transcript

Speaker 1 (00:04):
So what were the hottest sellers on Amazon Prime Day?
What's going on? I'm Rich Demiro. This is Rich on Tech.
I know, I know a lot of talk about Amazon
Prime Day, but it is a big shopping event, and
to be honest, there's not much else going on right
now in the tech world. So let's talk about Amazon
Prime Day. As it usually does, Amazon sends out a
bunch of details about the most shopped for items on

(00:26):
Prime Day, along with their typical so and so was
purchased every second. It makes you realize just how big
this company is and how many people are buying on
the site around the world. So here are the results
of Prime Day twenty eighteen, which Amazon says is the
biggest shopping event now in Amazon history, surpassing sales on
Cyber Monday and Black Friday and even last year's Prime Day.

(00:49):
Prime members bought more than one hundred million products. The
top sellers worldwide overall the Fire TV stick with Alexa
Remote and Echo Dot. This was also the first year
that Whole Foods was included in the sales. The best
selling deal there was organic strawberries. Now for some top
level highlights, two Toshiba four K Fire TVs are now

(01:11):
the best selling TVs in Amazon history. That makes a
lot of sense because you can get one of them
for under three hundred dollars. That was an amazing deal.
The Ring Video doorbell also had its best day ever.
The Ring Video Doorbell Pro sold out. Keep in mind,
a lot of these Amazon branded products do really well
on Prime Day because they get the most visibility on
the Amazon site plus to the most familiar brands, and

(01:33):
people have their eye on them, so that's why they
do so well. Amazon doesn't release actual sales numbers, but
this year they did give us some interesting clues. Amazon
says that members purchased more than three hundred thousand instant
pots and one hundred and fifty thousand Life straws personal
water filters. But these also happen to be the two

(01:54):
top selling devices minus Amazon's owned products in the United States,
so that's really interesting. The top selling product in the
United States after all the Amazon products, was three hundred
thousand units, then one hundred and fifty thousand units of
the Life straw, so that gives us an idea of
just how many things are selling. Also in the US,
a DNA test was also a top seller and then

(02:15):
you take a look at other countries around the world
and it gets kind of interesting. In Spain, a sixty
four gigabyte memory card was tops. In Singapore it was
Coke zero and Plato. In the Netherlands who participated for
the first time in Prime Day, it was a smart
plug that was the top seller, and in Japan it
was laundry detergent and wig protein, in India a Red

(02:37):
me Y two smartphone salt and a power bank, and
in China a Sonic Care toothbrush and moisturizing foundation. Clearly,
even with shoppers having some issues accessing the site early
on Prime Day, still a major success, and I expect
to see other online retailers attempt to copy it. Even yesterday,
we did see other retailers like Target and Walmart try

(02:57):
to capture some of the momentum by having their own sales,
but nothing in comparison to what Amazon is doing. Amazon
has over one hundred million paid Prime members around the world.
And here is the craziest stat of all. It doesn't
come from Amazon, but it comes from a report from eMarketer. Ready,
Amazon now commands about forty nine percent of all retail

(03:19):
dollars spent online, so if a dollar is being spent online,
forty nine cents of that is going to Amazon. That's insane.
The next closest competitor is eBay. They get about seven
percent of online sales. But here is the craziest part
of all. Amazon still only gets about five percent of
all retail sales. We're talking online and off, So when

(03:41):
you think about growth potential for this company, there is
still a long ways to go. As for me, I
must be getting older because the only thing that I
bought on Prime Day was a two pack of smart
air filters from my home air conditioning system. They were
thirty percent off, so definitely a Prime Day deal. But
I mean I could have found some other stuff, I guess,
but I felt pretty good my purchase because I didn't
get anything that I don't need. Thanks so much for listening.

(04:03):
I'm Rich Demiro rich on tech dot tv for links
that I mentioned here, I'll talk to you real soon.