February 15, 2018 • 4 mins
Rich DeMuro takes a look at how Chrome's new built in ad blocking feature will work and offers alternatives to help you better manage your ad experience and online privacy.
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Get full access to Rich on Tech at richontech.tv/subscribe
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
I'm Rich Demiro and this is Rich on Tech Daily. Well,
today is the day when Google's Chrome browser starts to
block ads on the Internet. And you might be thinking
to yourself, well, that sounds kind of crazy. Doesn't Google
run one of the biggest ad networks online? Yes, but
here's what they're trying to do. They're trying to block
those annoying ads, the ones that get in your way
of reading, the ones that block your entire website, And
(00:25):
those are the ads that they're going to try to
stop in an effort to make advertisers find ways of
reaching us better.
Speaker 2 (00:31):
So let's see. There's a thing called the Coalition for
Better Ads.
Speaker 1 (00:34):
This is an industry group that is focused on making
the user experience of online advertising better. And I'm kind
of laughing, because, yes, there are good ads out there,
and we appreciate when we are reached with good ads,
but we've been bombarded with so many bad ads over
the years that we just kind of want to avoid
them all together. They've come up with something called the
Better Ads Standards, and what they did was they looked
(00:57):
at all the different types of ads that are found
online and they.
Speaker 2 (01:01):
Came up with the twelve worst types of ads.
Speaker 1 (01:04):
Those include pop up ads on the desktop, auto play
video ads with sound, large sticky ads that you can't
get rid of, and on mobile of course pop up ads,
post sitle ads with a countdown density, ads.
Speaker 2 (01:19):
Which take up more than thirty percent of the screen.
Speaker 1 (01:21):
Flashing animated ads, and full screen scrollover.
Speaker 2 (01:25):
Ads, just to name a few.
Speaker 1 (01:27):
So those are the types of ads that Chrome is
going to start blocking by default.
Speaker 2 (01:33):
And what happens is every site will get sort of.
Speaker 1 (01:35):
A rating, so it'll be a passing rating, a warning,
or a failing and if a site gets to a
failing rating, basically, Google's going to start blocking.
Speaker 2 (01:44):
That site's ads.
Speaker 1 (01:45):
Now, all this stuff is happening in the background, you
don't really need to know about any of that. All
you're gonna notice is that you're going to start seeing
some places where ads should be. But you're gonna get
a message saying that ad blocking has occurred, as well
as an option to disable that setting and allow ads
on that site. So Google's ad filter is going to
check if a page belongs to a site that fails
(02:07):
these standards. And it's not just it's not just like
random advertisers.
Speaker 2 (02:13):
Google is including all ad.
Speaker 1 (02:14):
Providers, or many ad providers, including their own ad platforms,
which is ad Sense.
Speaker 2 (02:19):
And double Click. So as a regular person that's using Chrome,
what should you do? Well? Personally, I would.
Speaker 1 (02:26):
Disable this altogether, That's what I would do, because this
is very picky and choosy. So Google's not saying we're
blocking all ads, We're just blocking annoying ads.
Speaker 2 (02:35):
So what does that mean?
Speaker 1 (02:36):
That means something different to every single person out there.
Maybe I don't like ads tracking me and this doesn't
really mention anything about privacy, which is what happens when
you go to a website like Amazon, you look at
something and next thing you know, that ad follows you
around the Internet for the next fifteen websites that you visit.
Doesn't really say anything about that. So what I do
is I disable these default Chrome settings that block ads,
(02:59):
and I would do something on my own. So there
are lots of add ons you can get for your
computer or your phone that will help you protect your
privacy and block annoying ads as well. One of them
is called Duck Duck Go Privacy Essentials. That's kind of
an all in one that blocks a lot.
Speaker 2 (03:14):
Of trackers and things.
Speaker 1 (03:15):
One of the most popular ad blockers for nerds is
called you Block Origin, and the reason that nerds like
that one is because it's lightweight, it's simple. I believe
it's open source, but I'm not sure on that one,
but basically it works. It's very lightweight and nice.
Speaker 2 (03:32):
Another really popular one is called ad block Plus.
Speaker 1 (03:36):
So ad block plus works pretty much across all different
websites and browsers, and also your mobile phone so that
can work. And they also have things like content blockers
and Safari for your iPhone. And I'm testing something new
which is kind of like a system wide program called
stop ad and that one stops ads.
Speaker 2 (03:54):
And trackers across your entire computer. So again, these are
some options that are out there for you. Maybe you
don't really care, so it doesn't really matter, just like
Chrome do its thing.
Speaker 1 (04:02):
But the idea here is that everyone's experience online will
be better if these marketers are put in their place.
Thanks so much for listening. I'm Rich Demiro. If you
want to learn more, go to Rich on tech dot tv.
I'll talk to you next time.
I'm Rich Demiro and this is Rich on Tech Daily. Well,
today is the day when Google's Chrome browser starts to
block ads on the Internet. And you might be thinking
to yourself, well, that sounds kind of crazy. Doesn't Google
run one of the biggest ad networks online? Yes, but
here's what they're trying to do. They're trying to block
those annoying ads, the ones that get in your way
of reading, the ones that block your entire website, And
(00:25):
those are the ads that they're going to try to
stop in an effort to make advertisers find ways of
reaching us better.
Speaker 2 (00:31):
So let's see. There's a thing called the Coalition for
Better Ads.
Speaker 1 (00:34):
This is an industry group that is focused on making
the user experience of online advertising better. And I'm kind
of laughing, because, yes, there are good ads out there,
and we appreciate when we are reached with good ads,
but we've been bombarded with so many bad ads over
the years that we just kind of want to avoid
them all together. They've come up with something called the
Better Ads Standards, and what they did was they looked
(00:57):
at all the different types of ads that are found
online and they.
Speaker 2 (01:01):
Came up with the twelve worst types of ads.
Speaker 1 (01:04):
Those include pop up ads on the desktop, auto play
video ads with sound, large sticky ads that you can't
get rid of, and on mobile of course pop up ads,
post sitle ads with a countdown density, ads.
Speaker 2 (01:19):
Which take up more than thirty percent of the screen.
Speaker 1 (01:21):
Flashing animated ads, and full screen scrollover.
Speaker 2 (01:25):
Ads, just to name a few.
Speaker 1 (01:27):
So those are the types of ads that Chrome is
going to start blocking by default.
Speaker 2 (01:33):
And what happens is every site will get sort of.
Speaker 1 (01:35):
A rating, so it'll be a passing rating, a warning,
or a failing and if a site gets to a
failing rating, basically, Google's going to start blocking.
Speaker 2 (01:44):
That site's ads.
Speaker 1 (01:45):
Now, all this stuff is happening in the background, you
don't really need to know about any of that. All
you're gonna notice is that you're going to start seeing
some places where ads should be. But you're gonna get
a message saying that ad blocking has occurred, as well
as an option to disable that setting and allow ads
on that site. So Google's ad filter is going to
check if a page belongs to a site that fails
(02:07):
these standards. And it's not just it's not just like
random advertisers.
Speaker 2 (02:13):
Google is including all ad.
Speaker 1 (02:14):
Providers, or many ad providers, including their own ad platforms,
which is ad Sense.
Speaker 2 (02:19):
And double Click. So as a regular person that's using Chrome,
what should you do? Well? Personally, I would.
Speaker 1 (02:26):
Disable this altogether, That's what I would do, because this
is very picky and choosy. So Google's not saying we're
blocking all ads, We're just blocking annoying ads.
Speaker 2 (02:35):
So what does that mean?
Speaker 1 (02:36):
That means something different to every single person out there.
Maybe I don't like ads tracking me and this doesn't
really mention anything about privacy, which is what happens when
you go to a website like Amazon, you look at
something and next thing you know, that ad follows you
around the Internet for the next fifteen websites that you visit.
Doesn't really say anything about that. So what I do
is I disable these default Chrome settings that block ads,
(02:59):
and I would do something on my own. So there
are lots of add ons you can get for your
computer or your phone that will help you protect your
privacy and block annoying ads as well. One of them
is called Duck Duck Go Privacy Essentials. That's kind of
an all in one that blocks a lot.
Speaker 2 (03:14):
Of trackers and things.
Speaker 1 (03:15):
One of the most popular ad blockers for nerds is
called you Block Origin, and the reason that nerds like
that one is because it's lightweight, it's simple. I believe
it's open source, but I'm not sure on that one,
but basically it works. It's very lightweight and nice.
Speaker 2 (03:32):
Another really popular one is called ad block Plus.
Speaker 1 (03:36):
So ad block plus works pretty much across all different
websites and browsers, and also your mobile phone so that
can work. And they also have things like content blockers
and Safari for your iPhone. And I'm testing something new
which is kind of like a system wide program called
stop ad and that one stops ads.
Speaker 2 (03:54):
And trackers across your entire computer. So again, these are
some options that are out there for you. Maybe you
don't really care, so it doesn't really matter, just like
Chrome do its thing.
Speaker 1 (04:02):
But the idea here is that everyone's experience online will
be better if these marketers are put in their place.
Thanks so much for listening. I'm Rich Demiro. If you
want to learn more, go to Rich on tech dot tv.
I'll talk to you next time.
Host
Rich DeMuro
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