September 24, 2025 • 42 mins
In this episode, Gandhi sits down with two of her best friends from high school, twin brothers David and Sebastian Solano, who founded a massive lifestyle brand based around weed. In part 1, you'll hear about overcoming struggle, trickery to get a foot in the door, how much weed the trunk of a Maserati can hold, and why Gandhi may owe someone money.
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Episode Transcript
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Speaker 1 (00:04):
Sauce on the side. Hello Andrew, Hi.
Speaker 2 (00:06):
Gandhi, how are you? Oh great, Gandhi, how are you?
Speaker 1 (00:09):
I'm great? Thank you for joining me for the beginning
and the end of this. Because this podcast is going
to be kind of different. I think I had a
lot of fun doing this. I hope other people enjoy
listening to it as much as I enjoyed cutting it.
So I'm going to talk to two of my besties
from high school, Sebastian and David Solano. Why would I
talk to my besties from high school? Andrew, do you
(00:29):
have any idea?
Speaker 2 (00:30):
I don't, Gandhi, can you inform me?
Speaker 1 (00:33):
You just do it. They've done a lot of really
cool stuff and one of the things the latest venture
is they've brought their lifestyle brand, as you will find
out why it's a lifestyle brand and not a weed
company here to New York from California. They did massive things.
If you just google Jeter j ee t e Er,
you will see all kinds of information about them. And
(00:54):
now they're here.
Speaker 2 (00:55):
That's exciting.
Speaker 1 (00:56):
They are legal drug dealers and you know that fast me.
Speaker 2 (01:01):
Yeah.
Speaker 1 (01:01):
So this is going to be a two part episode.
Speaker 2 (01:03):
Why you ask why Gandhi.
Speaker 1 (01:07):
Because we talked for such a long time that I
want to split it up because I was trying to
edit it and there's just a lot of really good
stuff in there that I thought I would cut out,
and I don't want to cut it out because it's
pretty fascinating.
Speaker 2 (01:18):
I like raw unedited interviews like that.
Speaker 1 (01:20):
Oh well, in that case, I should have just left
it the fuck alone.
Speaker 2 (01:22):
Yeah, I mean, I tell you that all the time.
Speaker 1 (01:25):
I know you know what I do. This is why
I don't trust other people to do it. I never
really noticed how loud and hearty and annoying my laugh was.
And I laughed really hard at a lot of stuff.
I like that, though, now i'd be going through and
cutting them out. So whatever you hear, which still sounds
like a lot of laughter, is probably half the laughter.
(01:46):
I sound like a lunatic.
Speaker 2 (01:47):
I mean, I think it's fun. It shows that you're
having a good time.
Speaker 1 (01:49):
I think it sounds genuine.
Speaker 2 (01:51):
I don't think so.
Speaker 1 (01:52):
Josh called me a laugh box once. I want to
punch his face.
Speaker 2 (01:54):
A laugh box.
Speaker 1 (01:55):
Yeah it's the worst, okay, So anyway.
Speaker 2 (02:00):
I will say, you do have a really fun, high
pitch laugh.
Speaker 1 (02:03):
Sometimes when I'm laughing really hard. It's the emphysema laugh
and nothing comes out, and it's terrible. It just sounds
like I'm wheezing and I'm dying.
Speaker 2 (02:19):
Well, I think I enjoy your laugh. It makes me
laugh when you laugh really hard.
Speaker 1 (02:22):
Well, thank you, my friend. I am sad that you
didn't get to sit in on this one because it
was fun.
Speaker 2 (02:28):
Well, I'm sure they'll be back.
Speaker 1 (02:29):
I have a feeling they probably will be. They'll at
least be back in another episode next week, because Andrew
told me we have to drop it next week, not
to at once.
Speaker 2 (02:38):
Yeah, yeah, no, We'll get.
Speaker 1 (02:39):
To the bottom mat in a minute, but until then,
meet my friends Sebastian and David. Two of my favorite
people are in the building with me. Sebastian and David
Solano from Jeter. Hello, is this weird for you?
Speaker 3 (02:56):
It's amazing.
Speaker 1 (02:58):
It's amazing. Okay, So, so people are probably like, who
are these people? And why do you have your friends
on your podcast? Which I do often. By the way,
they started a company called Jeter, which I'm gonna let
you guys explain in a minute, because I feel like
when I try to tell people about it, I sound stupid.
But it's gone from a tiny, little baby business to
something that's so massive that you just moved all the
(03:18):
way from la where you guys were living for a
long time, and now you're here in New York City
and you're going to be here for a year. And
when I tell you, I've been telling everyone my friends
have arrived. I'm so excited. This is the best diamond?
Am I making this up?
Speaker 3 (03:31):
I believe it?
Speaker 1 (03:32):
So let's first talk about your company, Jeter, David Sebastian.
We have the CEO, co founder, and the CSOH Chief
sales Officer's right, Okay, perfect? How did it start?
Speaker 4 (03:43):
So?
Speaker 5 (03:44):
I guess it started, you know when we were actually
living actually I was living in New York, and you know,
people kept reaching out, you know, asking us to invest
in marijuana companies. And I was like, why all of
a sudden am I getting hit up so much about
invested in the may Wanna companies? Obviously, you know, we've
always loved to smoke, David myself, you know, looking.
Speaker 3 (04:03):
Pat the other twins and you know Pete Skat like
the whole crew.
Speaker 5 (04:06):
We used to always get together, actually watch Entourage on
Sundays and you know, smoke a joint and and that
was like a like a ritual for us right as
a crew.
Speaker 3 (04:14):
And it was long story short. I was like, why
am I getting hit up so much?
Speaker 5 (04:18):
And then that kind of sparked a little bit of
curiosity what's going on with the cannabis industry?
Speaker 3 (04:22):
And then I started doing research and.
Speaker 5 (04:23):
I'm like, oh my god, like I actually think this
is really going to end up going legal in the US.
And then obviously Colorado announced that it went recreational, and
then we started seeing stuff about California going recreational. And
then we always thought that cannabis if it, if it
becomes a real industry, it's gonna one they have a
real brand, Like there's Coke and the soda industry, Red
Bull and the energy drinking industry. So then we thought like, hey,
(04:50):
like who's going to be the brand for the cannabis industry. So,
you know, we were brand builders obviously from Life and
color you know, building you know, music festivals around the world.
Then we were like, man, like, we need to be
the guys that can build this cannabis brand that could
be none around the world. And for that to happen,
we thought it needed to be born in La because obviously,
you know, caliweed is you know, known for being you know,
(05:12):
where the best weed in the country is.
Speaker 3 (05:14):
So anyway, so we decided to all move to California.
Speaker 5 (05:16):
We literally dropped our jobs once again and to start
a new venture. All of us moved in together and
you know, we started Jeter. So the first couple of
years when we started the company, we put up all
of our life savings, everything we had, our families invested,
our friends invested, and like it was a disaster, like
literally a disaster. Pretty much everything was going south. All
(05:39):
the partnerships and things that we try to do. We
try to build a cultivation that didn't work out, we
try to build a lab that didn't work out. And
it was until we like kind of paused and we're like, yo, guys,
we came here to build a brand. We always thought
pre Roles is going to be the future of cannabis
because eventually, not everybody's gonna want to roll or enjoy,
everybody's gonna want to you know, buy rady to smoke
because as it goes mainstream. So you know, we decided
(06:00):
to just focus on on the pre rolls and then
just focus on Jeter and then when that happened, still,
it was very tough for us to be able to
get any sales, you know, dispen Streets. We're like, yo,
like you know this new Miami guys, why are we
gonna buy you your stuff? You know, like we have
all of our legacy California brands that will be my
boys for ten years. I'm gonna buy the stuff from them.
You know, we actually couldn't really get more than like
twenty grand a month in sales, and so once again,
(06:22):
you know, we were pretty much that broke.
Speaker 3 (06:24):
We actually true story.
Speaker 5 (06:25):
We pounded our watches, we punded our cars, and so
we can just get in.
Speaker 1 (06:29):
A which car? Nice car?
Speaker 2 (06:32):
What do you mean you.
Speaker 1 (06:33):
Want your masa? You went to a pawn shop with you?
Speaker 3 (06:35):
Okay, So I give I give my car title to
like a loan shark.
Speaker 5 (06:39):
It's one of those guys that we'll learn you one
hundred grand if you don't pay me back in sixty days.
You know, I take your car. So then you know
he held the car title. Lucas Uh did the same
thing with with his Bentley.
Speaker 1 (06:48):
Oh my god.
Speaker 3 (06:49):
And then and then all the jewelry.
Speaker 5 (06:51):
I've had everything we had, right, we just threw it
in there and so we can just have enough money
to make payroll for like the next thirty to forty
five days. And we knew that was like our last
window to try to make something happen. And then David,
you know, at that point, he was a you know,
recording artist, traveling the world, DJing, but you know, he
saw like the vision that we had with Jitter, that
we were trying to build something that.
Speaker 3 (07:11):
Was so big, and he really believed in it.
Speaker 5 (07:13):
And he's like, Joseph Ashian like, let me jump in.
I believe I can help you guys out. And to
be honest, I'm tired of like you know, touring and everything.
Like I really want to you know, look into potentially
doing a new adventure and joining you guys on it.
And we're like, all right, David, like if you're down
for the grind, you know, go for it. Then David
comes in his first month, you know, it wasn't the
best month, but then literally again we're doing thirty forty
(07:35):
grand a month in sales. Within six months, David had
us doing a million dollars a month in sales.
Speaker 1 (07:40):
How David, what did you do?
Speaker 3 (07:42):
Well?
Speaker 5 (07:42):
You know, it was about explaining people like what Jita
was about, and like, you know, we were always not
just like you know, a white tube with a label,
like like we have real, real culture behind the brand,
you know. So I think, like you know, talking to
all the dispensary, he's letting them know, like, yo, guys,
like you know, we're we're not just MINDI guys, like
we're brand builders. We want to come here and like
(08:03):
really disrupt the cannabis industry. We want of the things
that nobody's done before we did all these immersive activations.
At that time, joints were also really bad, like literally
like people were using like shake trim all the stuff
to grow joints, and like we were one of the
first that we said nine like quality first, quality first.
Speaker 3 (08:20):
So we started to.
Speaker 5 (08:21):
Move to the world and just you know, make just
really good quality joints. And yeah, like look I had
to put in the freaking crazy fifteen sixteen hour days
that was.
Speaker 3 (08:30):
Yeah.
Speaker 5 (08:30):
He would literally park outside of a dispensary and wait
till ten o'clock at night.
Speaker 3 (08:35):
Walk out the delivery.
Speaker 5 (08:36):
Sometimes they're like, hey, delivering pizza for the for the staff.
Oh yeah, go ahead, come in and inside the pizza box.
I would put a bunch of jitters, so I will
literally just leave the pizza. The buttons would open it up,
smoke and be like, oh shit, this is awesome, and
then they would talk to the manager. I would check
in the next day, be like, your brother, would you
ask get that pizza? They're like, oh yeah, they'd be
looking for you. So yeah, you know, just think about
every gorilla tactic that you could possibly use to get
(08:59):
into all these stores.
Speaker 1 (09:00):
Like picturing you and a Papa John's delivery. I don't
know why that makes you so happy for some reason,
like yes, okay, it's used to.
Speaker 3 (09:06):
Work at Little Seasons, remember back in the back in
the day. I didn't work at little.
Speaker 1 (09:10):
Sasas I did, and Sebastin used to work at a
phone phone sales kiosk in the mall.
Speaker 3 (09:15):
Actually where she both did eventually.
Speaker 5 (09:17):
But yeah, I did, and we were also servers, you know,
for many years a lot of restaurants, you too, Yeah.
Speaker 1 (09:23):
Yeah, I was too. Yeah, but there was I don't
know how long I would say the stretch of time was.
But I wouldn't be surprised if I woke up in
one of you, or both of you, or in my
house somewhere in a bed sleeping, whether it was with
my parents and I live with my parents, or when
Melissa and I lived together and it was just like
a flophouse.
Speaker 6 (09:39):
Apparently were genially in front of the school, you know.
So so so anyways, you know, obviously, you know, now
we're doing a million a month in sales. So now
we're like, oh my god, like you know, we're able
to save the company. We have something really going on here.
Speaker 5 (09:54):
And then we were able to really start doing what
it is that we love, and it's to really be
able to the brand and tell a story.
Speaker 3 (10:02):
Right.
Speaker 5 (10:02):
So for example, Lucas, my co CEO, he was, you know,
he's the crazy creative guy, you know, loves to just
you know, think about the brand and how can we
you know, make a splash and disrupt the industry.
Speaker 3 (10:13):
So he actually we had a little event.
Speaker 5 (10:16):
There was like a like a like a I don't know,
like event where brands do pop ups, right, and we
had like a you know, four thousand dollars budget.
Speaker 3 (10:22):
We're like, yo, like, how are we going to make
a splash?
Speaker 5 (10:24):
So the night before actually Lucas was watching Half Baked,
obviously smoking, and then he kind of came up with
this idea of like Blockbuster.
Speaker 3 (10:30):
He's like, Yo, like Blockbuster, you should.
Speaker 5 (10:32):
Be used to be such an iconic like venue where
you would go, you know, like get right to get
a movie, get high, and then go watch it at home.
Speaker 3 (10:39):
He's like, why don't we recreate Blockbuster. We're like, okay,
well that sounds pretty wild. How do we do that?
Speaker 5 (10:43):
And then literally we actually recreated like a Blockbuster. So
when you came into our booth right, which was probably
the lowest budget booth in the whole event, it was
a Blockbuster.
Speaker 3 (10:53):
So then people came in, they're like, oh my god,
like did you.
Speaker 5 (10:55):
See the Blockbuster. It was the talk around the festival like, yo,
did you go to Blockbuster? You go to Blockbuster. The
next you know, like stores asked us, Yo, can you
bring the Blockbuster booth to our store? We'd love to
have it on while we're selling judos. But like, that's
a great idea. Why don't we create a Blockbuster tour?
Speaker 3 (11:08):
Right?
Speaker 5 (11:08):
So then we created like a little tour and we
started taking out a little Blockbuster booth everywhere. The next thing,
you know, you know, people keep asking for jitters more
and more and more. So then now we started doing
the disruptive marketing that people hadn't seen before in the
cannabis industry. So then we came up with Gito Day
and Judy Day was wild. We rented this house in
Beverly Hills. At that point, the company was doing a
little better. And I'm not gonna lie we I think
(11:30):
we had a budget of like five six hundred thousand
for that party.
Speaker 3 (11:34):
We ended up spending one point three million, So then the.
Speaker 1 (11:36):
Company wasn't doing so well anywhere. Immediately drive yourselves.
Speaker 5 (11:40):
Back, yeah, you know, And we basically rented this house
in Beverly Hills and we just created this monster production.
We had Ludacris, the Martinez Brothers performed from New York.
Speaker 3 (11:49):
Actually, we also.
Speaker 5 (11:50):
Had a freaking six hundred drone show up in the sky,
you know that we actually produced in the studio with
David and a mirror. And then we created this whole
show that told the story of Jeter through drones in
the sky, and people were just mind boggled the way
it came out. There was there was a lot of
people that Vosh came to that party too. She came,
(12:12):
so it was just a wild party. So then now
people are like, oh my god, like, who are these guys?
And then also like we started doing the boutique drops
where we did the tribute to Kobe Bryant. The Lakers
won the championship and Kobe Bryan sadly passed away, So
then we did a joint that was a tribute to
him and the Lakers. Next thing, you know, stories are
calling us. They're like, yo, like we saw camerage, camera
(12:32):
footage at seven am. People are lining up around the
corner to buy this this Kobe tribute.
Speaker 3 (12:36):
I'm like, wow, what's going on.
Speaker 5 (12:38):
Like all of a sudden, Jeter started to explode, and
then we really became what we always wanted to be,
which is a true lifestyle brand that you know, not
just sells weed, but we actually you know, produce events.
You know, we have a fashion line Colledjitter Apparel. You know,
we just really like to do basically what we love
to do personally for our lives. We expressed that through
(12:58):
Geter and that that's kind of what Jitter. And then
just one last backstory, you know, how did the name
Jitter come about? Oh yah, So basically in college, right,
that's where we met with Lucas Patrick.
Speaker 2 (13:10):
You know, Lucas and.
Speaker 1 (13:10):
Patrick are the other the other twins, and they're twins too,
which I'm not sure that people know that. So two
are your twins and they're twins, and together you do this.
Speaker 5 (13:17):
This is yeah, this is in Florida State, tallahassee, right,
and and me and Lucas had this one class in
the morning together.
Speaker 3 (13:23):
We were always late, right, and we were like, hey, Lucas,
did you bring a joint?
Speaker 5 (13:27):
And the teacher was like, yo, you can't say that here,
you know, and we're like, oh shit, okay, so hey,
did you bring a jeter? And we started calling a
jeter and the teacher's like, okay, you can say that,
that's fine. So then we started calling joints jeter, just
like within the crew for the longest time. And then
you know, fast forward, you know, what is the best
name for this joint company? We're like, oh, ship jeter.
We've been calling joints jeter our whole lives already, and like, yeah,
(13:49):
just you know, it just landed perfectly. We believe that
people eventually, instead of calling them joints, they're going to
be calling them jeters. You know. It is the number
one smoke PREERU in the world already passed the Jeter.
Speaker 1 (14:07):
Are you guys proud of yourselves?
Speaker 3 (14:09):
Yeah, a little bit, A little bit.
Speaker 1 (14:11):
We mean a little bit. I'm very proud of you.
I talked about you guys all the time. I'm like,
I don't know, have you've heard about this, but my
friends own this company. Would you call it a weed
company or no, you're calling it a lifestyle right now?
Speaker 5 (14:19):
Yeah, we are a lifestyle brand that happens to sell weed. Yeah,
you know, first, yeah we did, we did, okay, But
we always had like where we're at right now is
what we always had in mind. Like we never sat
and put it in a whiteboard like we're going to
sell this many joinings and open all these factories and no,
we were like, we're gonna build this brand that's going
to bed this show is that's going to have a
(14:40):
fashion line that's also going to make the best product
in the world.
Speaker 1 (14:44):
Which sounds crazy when you say all that, like in
a row, that sounds nute, Like how can some do
all that?
Speaker 3 (14:49):
And to top it off, do it with your best friends?
Speaker 5 (14:51):
You know, Like that's that's the least to me that
like as wild because a lot of times working with
your best friends is the toughest thing. And I think
with our group at the uniqueness is that we're all
so good at something different. We all fit in perfectly
with each other for that reason.
Speaker 3 (15:04):
Right.
Speaker 5 (15:04):
So, like you know, pr Chief product Officer, he's you know,
he's a six am world in blode.
Speaker 3 (15:09):
None of us does that.
Speaker 5 (15:10):
He's the part of the career, you know, you know,
you know, like I mean Scott a cf All, he's like,
you know, the super book smart and you know, super intelligent.
Speaker 3 (15:18):
He can now smart anybody in the room. You know.
When we met him in college, he was you know,
we were trying to.
Speaker 5 (15:22):
Get our socialistic grade. The guy was already getting his PhD.
Speaker 3 (15:26):
Yeah that was yeah. Yeah, it's Thomas University that he
was going to.
Speaker 5 (15:30):
And we played college soccer with him, and that was
at the library at six am every day before college practice,
you know. And we also smoke after every practice and
with outrun everybody in the team.
Speaker 1 (15:38):
By the way, So let's talk about Lucas and Patrick
really quickly. What is it the day do I know?
You said he's ye?
Speaker 5 (15:43):
So basically Lucas is by coach CEO. He definitely is
the brain behind the brand. So like I'm putting out
all the fires, so what are you Lucas.
Speaker 3 (15:52):
Lucas is his.
Speaker 5 (15:53):
Magical world, creating magic for us, which is what he
does and it's what we want him to do. The
guy really comes up with the wild these ideas and
like even when we're like, yo, Lucas, like that's you know,
he doesn't care. He just goes and does it anyways
and it ends up working out, you know, So we're
loving for that. And yeah, like the guys that is
a brand genius. That's his focus. And then Patrick, it's
(16:14):
funny Patrick has like dual roles. One of his main
roles is, you know, me and Lucas, like we clash
a lot, you know, like you know, it's like like
like brotherly love, right, like love hate relationship and there's
no hate actually, but you know, we just loved about
each other. So then we kind of needed like a
therapist to mediate between me and him. So then Pat
is the best of that because he is like the
(16:35):
most like centered, like nice human being in the world.
And then so he literally yo, Pat, like we need
you to move to Cali, Like, bro, we need you here.
Outside of the fact that the guy's a business genius too.
But anyway, so then he came in. Pat is like
the person that everybody in the company goes and confines
and it's like Yo tells them like how they're.
Speaker 3 (16:53):
Feeling, and like Pat like told me.
Speaker 5 (16:54):
And then Pat just makes you feel so good about yourself, right,
He's just so good at that. Patrick is a chief
marketing officer. So he came into, guys, again, very brilliant
when it comes to business. So he helped us organize
the whole marketing department and you know, helpless expand into like,
you know, we're opening so many markets. The company today
has you know, north of almost almost two thousand employees
right now.
Speaker 1 (17:13):
It will be two thousand and one when I get
fired from Yah, you guys to hold a job for me,
I would appreciate it.
Speaker 5 (17:17):
Yeah, So, sir Patrick, you know, he helps lead the
whole marketing engine of the company, which obviously, as you
guys can see, like we really focus a lot on marketing.
It's it's one of the things that Juter's known for,
you know. So Patrick focuses on that and then I
don't know with with with I guess with me, I
like to think that I'm just here to support the guys.
Speaker 1 (17:35):
You know, CEO, you're not here to support well, you.
Speaker 3 (17:37):
Know, like especially, it's definitely the vision of the company.
Speaker 5 (17:40):
I think when it comes down to like you know
what's next, he's already ten steps ahead, and like he
really is like driving the expansion, you know, driving like
you know what's next, pushing, making sure that the products
are you know, top of the line, making sure that
every department has what they need.
Speaker 3 (17:52):
So like he definitely, you know.
Speaker 1 (17:54):
I know, he just won't hype himself up like I
was talking about this.
Speaker 3 (17:57):
I don't like talking about myself so much.
Speaker 1 (18:02):
That's why that's why I have Diamond and Andrew and
all these other people that I'm like, talking about me nicely,
high me up right now. So I was talking to
Sebastian about this the other day because I was like, Okay,
you're here now and you're building this here. Now, what
are you gonna do next? Because if I know you,
I know you're already itching to like plan something new.
From the time that we were fifteen sixteen years old,
he was always like that he was planning something. I
(18:22):
have a picture of us. I think I've told you
this before. I might have sent it to you the
first ounce of weed I ever bought. We split it
and we did. We both it was like we both
put in like one hundred dollars. It was one hundred
and fifty dollars is nothing. We're both holding this little
like ounce of weed, and we were like, this is
how we're going to make our millions. And I think
it's so funny that he actually did. Why are you
(18:43):
laughing so hard? Diamond?
Speaker 3 (18:44):
This is actually true?
Speaker 5 (18:45):
And mana, I think you're I think you're music A
pretty big part of the other question here that I
think I put up more of the money for this
hounce and you were supposed to sell it and you're
end up smoking it.
Speaker 1 (18:58):
I don't think this is true.
Speaker 3 (18:59):
This was true.
Speaker 1 (19:00):
I will partially believe you, but you would have had
to smoke it with me, so you're.
Speaker 3 (19:05):
Right, yeah, right, we did smoke her on supply we did.
Speaker 1 (19:08):
It was it wasn't We weren't great drug dealers. Also, Diamond,
what are you saying she's cackling? I don't think you
can see her over there. It was so long ago.
Speaker 3 (19:18):
It was a small amount.
Speaker 2 (19:19):
It was.
Speaker 1 (19:20):
It was a little amount, yeah, and it was Florida,
So like everything's legal. It doesn't, but there's a lot
in Florida. But that picture makes me laugh so hard
every single time because I'm like, this fucking guy actually
did it, and I'm the one that apparently smoked it.
So that was exciting. But even when you were working
like at the phone kiosk and doing everything else, you
were just always hustling.
Speaker 3 (19:37):
Yeah we had to, you had to.
Speaker 1 (19:38):
Yeah, we had to explain that. Why did you have to?
Speaker 5 (19:41):
You know, like growing up in Columbia, actually we actually
had the greatest childhood than anyone could ever have, Like
you know, a we had love from our parents and
our family.
Speaker 3 (19:50):
You know, we never needed anything.
Speaker 5 (19:52):
And then on top of that, like our family in
Columbia was you know, call it, you know, pretty well established,
Like you know, we had you know, the vacation homes
and all this type of stuff, and family was always together,
like the cousins, everybody.
Speaker 1 (20:02):
Right.
Speaker 5 (20:03):
Then all of a sudden, the economy in Colombia crashes
completely and then obviously got pretty got pretty dangerous. They
try to kidnap my grandfather. My dad was getting phone
calls about like us. So then my mom was like, yo,
that's it, We're moving.
Speaker 3 (20:17):
To the US. When we were moving out of Columbia.
Speaker 5 (20:19):
So we went from like having this you know, fairly
luxurious life in Colombia to move in at at fourteen
fifteen years old to the US into an apartment that
was the size of like, you know, our living room
in Columbia. But then also like my seeing our dad
go from being like a very successful developer in Colombia
to then you know, coming into the US and like
(20:40):
you know, cutting grass. And then I had to go
get a job as a dishwasher, and then David had
to go get a job and working in the car wash,
which is actually where he met Paul Campbell and the
car wash.
Speaker 1 (20:49):
Brother on the podcast not too long ago. Yeah, Layton
was on here.
Speaker 3 (20:53):
That's awesome, that's awesome.
Speaker 5 (20:54):
So when we moved to the US, like you know,
we knew that if we now had to basically create
our own life. And you know, again thank god our parents,
like we're always there for us. You know, our mom
in Colombia not having to do much with work, she
comes here, she's taking care of us, she's babysitting, she's
you know, working anywhere she can, cleaning houses. Like again,
our parents taught us like that, no matter what the
(21:16):
circumstances in life are, like you can always, you know,
climb back up. You just got to like devote yourself
and you can't let anything take you down basically.
Speaker 3 (21:23):
So with that said, you know, we always had that.
Speaker 5 (21:25):
We kind of got that little grind in us where
it's like, yo, like if we want to have this
beautiful life, we got to go out and make it
happen ourselves. And plus we also want to take care
of our parents because they took care of us growing.
Speaker 3 (21:35):
Up, so that being the motivation. We didn't have a choice,
you know, So the grind was always there.
Speaker 1 (21:40):
So the story of Jeter coming to be is fascinating.
But I feel like that story is really really good too.
And I don't know how often you guys talk about that,
if you even talk about that. I know that because
I know you, Yeah, but do other people know that?
Do you talk about this when you do your interviews?
Speaker 3 (21:53):
And not too often?
Speaker 5 (21:54):
To be honest, I do think it guess left out
and this shouldn't because like you know, with there come
in as like immigrants, not knowing everybody you know, without money,
and actually, you know, one of our first friends was
John Carlo, which is also I think how we made
you as well.
Speaker 1 (22:07):
Sebastian was actually in my piano class in high school.
I used to skip it all the time. But we'll
get class. Yeah I had class. You were enrolled in it,
were there? Go ahead?
Speaker 3 (22:18):
No?
Speaker 5 (22:18):
But but yeah, so no, you're right. So that story
like you know of us having to like, you know,
work out a car wash, you know, like I'm actually
my first job before the car was was passing off
flyers out of light and I ended up going to
the wrong light and they told me don't come back
until you finished with the box. And I was such
an honest person that I was literally took me eight
hours to get rid of the whole box. When I
get back to the restaurant, the police is there, my
(22:40):
mom is there. We werebody thought that we were literally crying,
thinking he got kidnapped.
Speaker 2 (22:47):
My mom.
Speaker 5 (22:48):
My mom kept telling me Sebastian, like, do you feel
something in you? Like like can you is like, can
you feel your brother?
Speaker 3 (22:54):
Like is he okay? And I'm like feel fine?
Speaker 5 (22:58):
But we were I'm not gonna lie like like I
obviously I guess this's funny. Talks about like I mean,
David definitely a grinder and I also work hard too,
but sometimes I work smart, you know, I found Quaker right.
But literally David took an extra five six hours to
handle those flys on every single fly. So so like
(23:20):
we literally called, we called it, We called the police
and and yeah we were We were there four hours
and they were looking for David all over pember Pines.
Speaker 1 (23:26):
Did you not have a phone?
Speaker 3 (23:28):
Your phone.
Speaker 5 (23:31):
Enough?
Speaker 3 (23:32):
We had phone.
Speaker 1 (23:34):
It's sad, and I don't mean to laugh with just
the way that you're talking about it. It sounds funny. And
also David was find a way to like work around it.
Appreciate that. So you guys had all kinds of jobs,
which brings me to a question that I wanted to
ask you earlier. When you're talking about getting rid of
your cars, which was a maseratilevently, how did you acquire
(23:55):
those to then get rid of them, because that's I
think that's kind of where the story started with you guys, right.
Speaker 5 (24:01):
Yeah, So we obviously always loved playing soccer, me and David.
Our dream was to be professional soccer players, and then
somehow we ended up in Tallahassee. Actually not somehow, because
David had a point six gpa.
Speaker 3 (24:12):
After we had our first was there a number of
zero point six GP.
Speaker 1 (24:18):
Know you could do that?
Speaker 4 (24:19):
Yeah, I had, Okay, I was almost there, but basically
so so so we had a soccer scholarship of Saint
Thomas University.
Speaker 5 (24:29):
We got kicked out after our first year obviously because
we didn't make eligibility to be able to stay.
Speaker 3 (24:33):
So then we moved to Tallahassee.
Speaker 5 (24:35):
We moved to Tallahassee, but we still had a soccer dream,
so we kept training and training. We got our grades
back up, and then the university that was Florida offered
us a scholarship the day we were supposed to go sign.
Speaker 3 (24:46):
The night before it.
Speaker 5 (24:47):
Was David's first night DJing at a nightclub, and then
we were all as a crew at that point, you know,
Luke Pat, everybody was.
Speaker 3 (24:53):
You know, we were already a friends.
Speaker 5 (24:54):
We're like, yo, like Davids DJing tonight, Like we need
to bring up a big crew and then go support him.
Next thing, you know, we showed up like two hundred
deep and David you know, splash As I said, we
had a great time and then towards the end of
the night, something happened and we get in a huge
fight with the bouncers, so literally it was actually like
a like a like a battle in the club. We
ended up getting detained until like six seven am. Me
(25:16):
and David end up not waking up to go and
make the combine so we can sign our scholarship. So
we ended up literally like losing the the soccer scholarship because.
Speaker 3 (25:24):
Of that night.
Speaker 5 (25:25):
And then at that point I think we were like,
like life literally just veered us in a different direction.
So after that, David ends up becoming you know, a
world known DJ. You know, I ended up, you know,
producing music festivals all over the world. So that was
like a quick like how that turn happened? Right, But
again going back to that, Lucas, David, myself, we created
a little crew Paul Campbell, right, Gian Carlo, we created
(25:48):
a little crew. Patrick joined us later in Tallahassee, and
we called ourselves the committee. And why did we call
ourselves the committees because we used to gather around a
table and we used to plan these really wild parties.
And what I mean while parties talking about like like
a house party where people will come in and dressed
in a tem The first one was actually called I mean,
excuse my language, for the CEO's and office hosts at least.
Speaker 1 (26:10):
We've heard worse about. Also, I've known you for quite
a long time, but that is very fitting.
Speaker 2 (26:16):
I know you.
Speaker 5 (26:17):
So the CEOs and office host party was actually pretty
privotal moment for us because so anyways, everybody, all the
guys wearing suits, the girls come in dressed like they're
going to work, but in a very you know, central way,
call it essential way. So everybody comes to the house,
everything's fully themed out. Then we had about six party
buses pull up to the house and we literally loaded
(26:38):
up I don't know, it must have been like one hundred,
one hundred and fifty people that came to this party,
maybe more. And then we get we bring everybody to
a club and we told the club owner that we
wanted to curtain out half the main room for our party,
and he's like, why would I ever do that. I'm like, well,
we're gonna buy one hundred bottles. So how we did
this because we're in college and we're it broke, is
we basically invited every girl for free, and and we
(27:00):
had everybody, every guy paid two hundred dollars to come
to this party in college. In college, yes, and we
literally were just well, you know, have a good night,
a very night, right, and then all of a sudden
we walk into the main room, and literally the main
room is kind of awkward because it's split in half
through a curtain, and then all of a sudden, it's
just our party in the left side of the curtain.
And then people are just kind of looking in like, yo,
(27:21):
what's going on in here? Like you know, and then
obviously one hundred bottles come out with sparklers and blah blah.
Then after the club, we all get back in the bus.
We party around like for another two hours. Then we
come back to our home and then David gets on
the decks and we start playing house music, which in
those days in Tallahassee house music wasn't a big thing,
but we always loved house music. So we're like, yo, like,
we got to bring this type of vibe to tallha
(27:42):
hassee obviously coming from Miami. Next thing, you know, everybody
in tell the house is talking about this party. Next thing,
you know, night clubs are calling us like yo, like
can we host you guys at the club to night?
We just want to put in the flat. The Committee's
coming to a night club We're like, all right, that
(28:03):
sounds fun. Well, yeah, and we'll send you a limo.
We're like, really, okay, let's do it. Next thing, you know,
like you know, we rented the club insame night we
were all still serviced by the way and at restaurants.
Then I think we all made like one thousand dollars
each that night. Then the next day we're in our
lunch shift and then I remember Paul goes, Josebashian, how
much money did you make so far and the lunch shift,
(28:23):
and I'm like, bro, I'm not a twenty bucks. Paul
was like, yeah, bro, I'm like a twenty five. And
then we're like, didn't we just make one thousand dollars
each last night throwing a party?
Speaker 3 (28:31):
He's like yeah. I was like, bro, what are we
doing here?
Speaker 5 (28:32):
So we literally took over our aprons, went up to
the manager and like, yo, thank you so much.
Speaker 3 (28:36):
Here you go.
Speaker 1 (28:36):
You quit in the middle of the shift.
Speaker 3 (28:37):
We quit in the middle of.
Speaker 5 (28:38):
The shift, and then we just devoted ourselves to start
throwing parties. And then David was devoted to now being
you know, a music DJ, house music DJ, right, and
then the house party's turned into nightclubs and then throwing
literally every major party in Tallahassee. That's happening. It's happened
into our company. Then one day we get invited to
this pain party called day Glow. Everybody's wearing white and
(29:00):
I just see pain flying all over the sky and
then Hou's music playing, and I was just like, mind boggle.
I'm like, the most beautiful thing I've seen in my life.
And then in those days, I was also watching this
really big party in Europe Colo Sensation White, and I
was just just watched documentaries on it, and I was like,
hold on, something clicked. So I went up to the
guy that was throwing the party, which I'm not gonna name,
(29:22):
and I said, listen, show me how to do this
Diglo party.
Speaker 3 (29:25):
We're going to bring it to Miami.
Speaker 5 (29:26):
We're gonna take all this footage and we create this
thing called Diaglo Tour, traveling all the colleges, right, but
it's going to be Diglo Tour. And then the guy goes,
bro it's there, We're going to work, and I'm like,
I think it's gonna work. He's like nah, He's like
how about this? And I offered him a fifty to
fifty partnership. He goes, how about this, Just pay me
five hundred bucks to DJ and I'll show you how
to do the party.
Speaker 3 (29:45):
So okay, we ended up doing that.
Speaker 5 (29:47):
Next thing, you know, that party went from like a
twelve hundred person nightclub event to ten thousand people, twenty
thousand people at you know, Soundlife Stadium, then thirty thousand people.
The next thing you know, we're touring the world with
Life and Color and it became one of the largest
music festivals in the world, which later on we ended
up selling for quite a bit of money. As that's happening,
you know, we're just living this crazy life. I remember
(30:09):
we asked our parents for the first parties. We didn't
have money for the parties to throw them. So like, Mom,
how much money do you have in the bank. Three
thousand dollars, let me borrow it. I promise you'll give
I'll give it back to you with interest. I I
was like, just give me back the money please. Lucas
and Patrick they did the same thing with their parents,
their grandparents. Literally we hit up everybody we knew to
ask for every couple thousand.
Speaker 3 (30:27):
That they have.
Speaker 5 (30:28):
Yeah, girlfriends, girlfriend's grandparents. Patrick Patrick's girlfriend. Yeah, Patrick's Girlfriend's
grandfather let us borrow. I think it was like fifty
grand so we could continue to like do this party.
So every event that we had, we were all in
like if we don't make it, not only are we
crush but our.
Speaker 3 (30:44):
Friendily every single person. Yeah yeah, yeah.
Speaker 5 (30:46):
So anyway, so that was Life in Color, and you know,
we grew it into one year. We toured fifty countries
and again it became a huge festival.
Speaker 3 (30:53):
It was just an amazing chapter for us.
Speaker 5 (30:55):
And that's how we became all best friends, and that's
how we actually learned how to build a brand and
build business and how to work together as well. And
you know, Life in Color, which you know Degla became
Life in Color, has in common with Jeters that like
we've always been about providing an experience. It's like we
don't just want you to smoke this joint, we want
you to feel it. Like, you know, like the second
you see the packaging, oh wow, it's so beautiful. The
(31:16):
second you open it up them this smells incredible. The
second you smoke it is it's amazing, and it's like
it's the whole process that's an experience, you know, and
these Digglo Life and color parties like there weren't just
music with speakers and a DJ.
Speaker 3 (31:29):
It was a show.
Speaker 5 (31:30):
It was like, Yo, there's a countdown, you know, when
the calendar hits zero, there's this massive pain blast which
we created these cannons and in front of our house literally,
we were like testing him out.
Speaker 1 (31:40):
Yeah, in front of okay, yeah, comes in front.
Speaker 3 (31:44):
Of my mom's house.
Speaker 4 (31:45):
Yeah.
Speaker 3 (31:46):
Yeah.
Speaker 5 (31:46):
Because we started with super soakers, right, and then we're like, okay,
well that's for five hundred people, and now we're doing
like three thousand, so we got to find a way
to spray more pain to people. So then we created
these cannons with like some sealed two guns, and we
actually had Patrick as a that's a test dummy. We
got Patrick's standing in front with goggles over or something
like this, and then and then reprised by and then
(32:07):
the cannon just freaking blasted him with paying We're like, okay,
it works.
Speaker 3 (32:11):
The whole thing was just an incredible.
Speaker 5 (32:12):
Span, and then when we went from like three thousand
to now five thousand, ten thousand, PEO were like, okay,
now we got to come up.
Speaker 3 (32:18):
With the next cannon.
Speaker 5 (32:18):
And we couldn't figure it out because once you put
water in something, it works really good, but when you
put pain, nothing comes out right. So we actually went
to a company called invention Land and we spent about
a year working with them, a year and a half,
and then they came up with like the next pain Cannon,
which that was like a tank.
Speaker 1 (32:34):
You guys, get any residuals or anything from that invention
that you created or no, what.
Speaker 3 (32:39):
Do you mean? We said, oh no, no, like we're still
getting paid for that.
Speaker 4 (32:41):
Yeah.
Speaker 3 (32:41):
No, well we saw the company.
Speaker 1 (32:43):
Yeah, so wait, you sold Life and Color.
Speaker 3 (32:45):
Yeah, so we saw Life in Color started his.
Speaker 1 (32:46):
House parties turned to Daego, turn to Life in Color.
You sold it? Yeah, got the Maserati and the bent LEAs.
Speaker 3 (32:52):
Funny story. Funny story.
Speaker 5 (32:54):
So we were in the process of selling Life in
Color and you know, we're negotiating a lot back and forth.
Then we came to a number like okay, guys, like
they now came to this number, and you know, I
think we should we should take that deal.
Speaker 1 (33:05):
Did that number blow your mind? Were you looking at
it like, holy shit? We are about I.
Speaker 3 (33:09):
Think our lives.
Speaker 5 (33:10):
Because because we came from not having much, it was
it was enough to change our lives.
Speaker 4 (33:16):
You know.
Speaker 5 (33:16):
It was like, and again it's public information. It was like,
you know, just North have eleven million dollars right between.
Speaker 1 (33:21):
How many of you one, two, three, four or five?
Speaker 4 (33:26):
Us?
Speaker 1 (33:26):
Okay, yeah, that's pretty great.
Speaker 5 (33:27):
Yeah again in those days we're talking back in twenty twelve,
twenty eleven, you know, we were used to having like
ten grand.
Speaker 3 (33:34):
In our account.
Speaker 5 (33:35):
You know, now you're gonna have a couple of m's,
you know, so like, hey, life's gotta change, you know,
you say this so casually a couple of okay, we're
now going out to tell the guys that we're accepting
the deal.
Speaker 3 (33:45):
And then somehow they start being.
Speaker 5 (33:47):
Like, yo, like you need to take this deal, this
and this, and I just I got like a little something.
We're like, I feel like I can squeeze something a
little more out of these guys. I was a little
drunk too, so they're trying to get us to basically
just fully agree.
Speaker 3 (33:58):
To the deal.
Speaker 5 (33:58):
And I had already we had already decided that we
were going to agree to the deal. But I just
got this feeling. I'm like, I feel I can squeeze
something out of his guys.
Speaker 3 (34:05):
And I just randomly threw it out.
Speaker 5 (34:06):
I don't know why, Like I was always in love
with this with a beautiful white Maserati. And I literally
said to the guys, I'm like, throw a white Maserati
on the deal and you have a deal. And the
guys were like done, and I'm like, oh okay. But
then I was, you know, we were all drunk. So then,
like you know, I went home thinking nothing of it.
Then the next day in the morning, I got a
call from my attorney. He's like, yo, Sebastian, we just
got the revised turn sheet. There's a white Maserati in
(34:30):
the sheet. What what what's up with that? And I'm like, oh,
it happened. They agreed to it, let's go. So so
that was actually the call it a deal cookie.
Speaker 2 (34:39):
A deal.
Speaker 3 (34:40):
It was a deal cookie. Remember that term deal cookie.
It's a term. It's a little it was a nice sweetener.
Speaker 5 (34:45):
So anyway, so that Maslaty was like a special car
to me because it was it kind of meant something
more than.
Speaker 1 (34:50):
Just a car. Where is it now?
Speaker 3 (34:52):
I sold it?
Speaker 1 (34:52):
Okay?
Speaker 5 (34:53):
Yeah, well but I mean I kept it for ten years.
And mind you, the first three years when we were
doing g or when we started Jeter since we weren't
making any money, I was actually I was actually buying
or borrowing weed from from cultivations, filling up the trunk
of the Maseriety with as much as like three hundred
pounds as much as it could. By the way, masoraties
fit three hundred pounds of weed in the trunk. Oh
(35:14):
fun fact, right, And I would try to sell the
weeds literally, no, So I literally used that Masiety to
sell weed all over California in my trunk legally because
legal drug dealers.
Speaker 3 (35:25):
It's what we had to do to survive. You know.
Speaker 5 (35:27):
There were all likely transactions, but again I was like,
I was kind of like a wholesaler, but out of
the trunk of a little Maserati, you know. So it's
kind of fine. So that car definitely means the world
to me. But sadly, you know, I had to sell it.
I had to move on and just get a Nart car.
Speaker 1 (35:39):
What do you have now, David, What do you drive? Well,
he thinks about his answers. A gagon?
Speaker 3 (35:48):
You have a what us?
Speaker 1 (35:49):
I don't even know what that is?
Speaker 3 (35:50):
Oh ye, where is it?
Speaker 5 (35:52):
It's actually parked here in New York. It's unused because
it's in New York, but it's parked.
Speaker 1 (35:56):
Have you been taking trains while you've been living here?
You guys moved here how long ago? Like a month?
Speaker 3 (36:00):
A month and a half.
Speaker 1 (36:01):
I'm gonna have Okay, have you been writing the trains? No?
I didn't think so.
Speaker 5 (36:07):
But nowadays we need to take calls.
Speaker 3 (36:10):
So like, yeah, you go on the train.
Speaker 1 (36:11):
Oh yeah, you don't want to you don't.
Speaker 3 (36:12):
Want to smell pation.
Speaker 1 (36:13):
Sure, that's a great answer.
Speaker 3 (36:14):
Right now we're on the phone. Well that's really what
it is. Let me tell you what back in it.
Speaker 1 (36:21):
He just blesses himself. Never on this train.
Speaker 3 (36:25):
Back to the days.
Speaker 5 (36:26):
Okay, when I did take a train when I was
living here, back in twenty fifteen, there for like one
year literally the last time I took the subway.
Speaker 3 (36:33):
I'm in the subway. So it's Halloween.
Speaker 5 (36:37):
So I'm trying to get an uber and actually Uber
is telling me like sorry, like there's too many requests,
there's not enough ubers to you know, fulfill your requests.
I'm like, okay, well I go to the subway. Obviously
it's you know, pretty packed. I'm in the subway and
then all of a sudden, the guy that's literally right
in front of me projectile vomits on everyone. Oh to
like explosion of vomit on the whole subway.
Speaker 3 (37:03):
Have a good reason to try to avoid the subway
when I have to.
Speaker 1 (37:06):
Diamond won't ride the trains. She's like, absolutely not. There
are tons of people who don't. I do it all
the time and everyone gives me shit about it. But
it's fast, it's easy. You get there to get piked on.
Sometimes there's cracked like you never know.
Speaker 2 (37:17):
It's fun.
Speaker 1 (37:18):
But now you're here and you have a lot going on,
what are talk about the events that you guys just throw.
Speaker 5 (37:23):
So we know, the launch of New York for us
was super special, right, you know, coming to this market
being obviously the number one pre U in the industry,
but like coming to New York, like New York is
where like brands getting you know, built to the world,
like it's like pop culture is, like you know, New
York is the hub with that. Right, So then we said, okay,
we got to do something proper for New York. So
we actually did three different launch events. The first two
(37:46):
we're at Somewhere Nowhere, which is a beautiful venue in
the city, Sick Rooftop YEP. So we had we had
David who goes assn to us as an artist.
Speaker 3 (37:57):
And you know, he performed.
Speaker 5 (37:58):
We have this crazy product guy with the saxophone, you know,
all types of performers. Amazing people came out to that party.
The stage was right in front of the Empire State
Building and then you had the whole New York skyline,
so it was just like such a beautiful show. Then
the next day we did a party for the industry.
We invited all the stores. Everybody that's part of this
(38:19):
industry came to this party and we had a fabulous
splash a set.
Speaker 3 (38:25):
It was so amazing.
Speaker 5 (38:26):
And then after that we this last weekend at Reverie Festival,
which is like at the biggest cannabis festival in New York.
We're like, okay, well, how do we you know, still
spotlight a little bit, How do we still a spotlight
and just let everybody know we're here.
Speaker 3 (38:40):
So, you know, Fagio.
Speaker 5 (38:42):
Being you know, such an icon from New York in
the music industry, we were you know, we reached out
to him.
Speaker 3 (38:49):
We said, hey, Joe, do you want to come perform?
Speaker 5 (38:51):
Thousands of people just surrounded our little you know twenty
by twenty activation and you know, Fagoe just splashed such
a six set and you know it was a amazing.
So you know, we had three events and you know
it was there was an announcement that we're here in Europe.
We actually had to cut sales and we can at
the moment bring in more clients because of this the
demand with their existing clients. But we do look forward
(39:13):
to eventually bringing in all these stores in New York.
But we've been received, like the reception from New York
has been just unbelievable, like from the consumers, to the buttenders,
to the store owners, like everybody has welcomed us with
open arms.
Speaker 3 (39:25):
And you know, New York's a tough market.
Speaker 5 (39:26):
Like yeah, New York is define a very very like
established market. It's crazy to see it because like it's
it's only better creation for I think for like three
years now. But like you already see like so many
of the good brands here. You see so many of
the dispensers that they're like so well like you know operated,
like you know, like the look of it, like they
have like a theme, Like it's.
Speaker 3 (39:45):
Like you're coming into into a sophisticated market there is.
Speaker 5 (39:48):
And there's also like a lot of culture to the industry,
Like you have a lot of stores, a lot to
showcase like New York and you know, like the just
just everything that has that New York is known for,
Like you see it as you walk to all the
in stores and people are very proud of it. And
this is all like New York brands that are also
very successful here and it's really cool to see that.
And it's also really cool for people to get to know,
Like Withujitter is like we're just a group of best
(40:10):
friends that came together to build this you know, amazing
dream and you know, our company is like a family.
Speaker 3 (40:14):
And I think when people as people have seen.
Speaker 5 (40:16):
That, they realize that we're now like this you know, corporate,
like you know, a company this and this Like no,
we're actually like just like you guys, we're just chasing
our dream and we're you know, we're coming here to
like make it happen, and you know, it's it's fun
to work with us.
Speaker 3 (40:29):
And I think that's that's how a lot.
Speaker 5 (40:30):
So that typically happens a lot when like you know,
when a brand gets big, right, like everybody starts like, oh,
this is a big corporate cannabis, you know, and it's
like it's not. It's it's literally still the same six
guys that started day one are still here.
Speaker 3 (40:42):
Obviously, you know.
Speaker 5 (40:43):
Now we have a big, big, you know, I call
it family, right, a lot of employees. But but like
we're out down the streets with them, you know, we're
out there shaking hands and like our team, they work
so freaking hard. You can tell that they're so grateful
to be part of this company, and I think that's
what makes genius. Like the culture within the company, you know,
like everybody's so happy to be working with each other.
(41:04):
We will help each other, and like we get through it.
Speaker 1 (41:16):
All right. And that is a really good place to
leave a cliffhanger, because in the next episode we're going
to get into more personal things with them, like what
kind of controversy do you guys deal with as legal
drug dealers? Because you know me, I'm like, cartel, are
they coming for you? What's going on? What's your dating
life like? And then Diamond does ask them what I
(41:37):
was like in high school and that answer is kind
of fun.
Speaker 2 (41:40):
I cannot wait to hear it.
Speaker 1 (41:41):
Oh can't you, so until then, like, follow, subscribe, We
appreciate that. Also leave us a review only if it's
five stars.
Speaker 2 (41:49):
Yes, please, we.
Speaker 1 (41:51):
Track down all the people who leave us one star
if there's like four of you, and let me tell
you game on fuckers. Oh lord, I haven't actually done it,
but I think about it. So Andrew, if people want
to find you, even though I know you just hopped
in at the beginning and the end of this, and
I love you for it, Thank you for being my
partner in crime. I'm part of my podcast team. People
want to find you online where they find you at
(42:11):
Andrew Pug I am at Baby Hot Sauce, and I'm
gonna do solid for my boys because they don't drop
their Instagram names until the next episode. You can follow
at Jeter j E E t E R or at
Sebastian Solano. You can spell that. It is spelled exactly
as it sounds. There's nothing tricky in there. S O
(42:32):
L A n oh, yeah, that's Solano.
Speaker 2 (42:34):
Cool.
Speaker 1 (42:35):
And then David, you'll find out why I'm not going
to drop his Instagram name in the next episode. Oh
oh a tease. So until next week, Andrew, say whatever
you want to say. Bye Okay.
Sauce on the side. Hello Andrew, Hi.
Speaker 2 (00:06):
Gandhi, how are you? Oh great, Gandhi, how are you?
Speaker 1 (00:09):
I'm great? Thank you for joining me for the beginning
and the end of this. Because this podcast is going
to be kind of different. I think I had a
lot of fun doing this. I hope other people enjoy
listening to it as much as I enjoyed cutting it.
So I'm going to talk to two of my besties
from high school, Sebastian and David Solano. Why would I
talk to my besties from high school? Andrew, do you
(00:29):
have any idea?
Speaker 2 (00:30):
I don't, Gandhi, can you inform me?
Speaker 1 (00:33):
You just do it. They've done a lot of really
cool stuff and one of the things the latest venture
is they've brought their lifestyle brand, as you will find
out why it's a lifestyle brand and not a weed
company here to New York from California. They did massive things.
If you just google Jeter j ee t e Er,
you will see all kinds of information about them. And
(00:54):
now they're here.
Speaker 2 (00:55):
That's exciting.
Speaker 1 (00:56):
They are legal drug dealers and you know that fast me.
Speaker 2 (01:01):
Yeah.
Speaker 1 (01:01):
So this is going to be a two part episode.
Speaker 2 (01:03):
Why you ask why Gandhi.
Speaker 1 (01:07):
Because we talked for such a long time that I
want to split it up because I was trying to
edit it and there's just a lot of really good
stuff in there that I thought I would cut out,
and I don't want to cut it out because it's
pretty fascinating.
Speaker 2 (01:18):
I like raw unedited interviews like that.
Speaker 1 (01:20):
Oh well, in that case, I should have just left
it the fuck alone.
Speaker 2 (01:22):
Yeah, I mean, I tell you that all the time.
Speaker 1 (01:25):
I know you know what I do. This is why
I don't trust other people to do it. I never
really noticed how loud and hearty and annoying my laugh was.
And I laughed really hard at a lot of stuff.
I like that, though, now i'd be going through and
cutting them out. So whatever you hear, which still sounds
like a lot of laughter, is probably half the laughter.
(01:46):
I sound like a lunatic.
Speaker 2 (01:47):
I mean, I think it's fun. It shows that you're
having a good time.
Speaker 1 (01:49):
I think it sounds genuine.
Speaker 2 (01:51):
I don't think so.
Speaker 1 (01:52):
Josh called me a laugh box once. I want to
punch his face.
Speaker 2 (01:54):
A laugh box.
Speaker 1 (01:55):
Yeah it's the worst, okay, So anyway.
Speaker 2 (02:00):
I will say, you do have a really fun, high
pitch laugh.
Speaker 1 (02:03):
Sometimes when I'm laughing really hard. It's the emphysema laugh
and nothing comes out, and it's terrible. It just sounds
like I'm wheezing and I'm dying.
Speaker 2 (02:19):
Well, I think I enjoy your laugh. It makes me
laugh when you laugh really hard.
Speaker 1 (02:22):
Well, thank you, my friend. I am sad that you
didn't get to sit in on this one because it
was fun.
Speaker 2 (02:28):
Well, I'm sure they'll be back.
Speaker 1 (02:29):
I have a feeling they probably will be. They'll at
least be back in another episode next week, because Andrew
told me we have to drop it next week, not
to at once.
Speaker 2 (02:38):
Yeah, yeah, no, We'll get.
Speaker 1 (02:39):
To the bottom mat in a minute, but until then,
meet my friends Sebastian and David. Two of my favorite
people are in the building with me. Sebastian and David
Solano from Jeter. Hello, is this weird for you?
Speaker 3 (02:56):
It's amazing.
Speaker 1 (02:58):
It's amazing. Okay, So, so people are probably like, who
are these people? And why do you have your friends
on your podcast? Which I do often. By the way,
they started a company called Jeter, which I'm gonna let
you guys explain in a minute, because I feel like
when I try to tell people about it, I sound stupid.
But it's gone from a tiny, little baby business to
something that's so massive that you just moved all the
(03:18):
way from la where you guys were living for a
long time, and now you're here in New York City
and you're going to be here for a year. And
when I tell you, I've been telling everyone my friends
have arrived. I'm so excited. This is the best diamond?
Am I making this up?
Speaker 3 (03:31):
I believe it?
Speaker 1 (03:32):
So let's first talk about your company, Jeter, David Sebastian.
We have the CEO, co founder, and the CSOH Chief
sales Officer's right, Okay, perfect? How did it start?
Speaker 4 (03:43):
So?
Speaker 5 (03:44):
I guess it started, you know when we were actually
living actually I was living in New York, and you know,
people kept reaching out, you know, asking us to invest
in marijuana companies. And I was like, why all of
a sudden am I getting hit up so much about
invested in the may Wanna companies? Obviously, you know, we've
always loved to smoke, David myself, you know, looking.
Speaker 3 (04:03):
Pat the other twins and you know Pete Skat like
the whole crew.
Speaker 5 (04:06):
We used to always get together, actually watch Entourage on
Sundays and you know, smoke a joint and and that
was like a like a ritual for us right as
a crew.
Speaker 3 (04:14):
And it was long story short. I was like, why
am I getting hit up so much?
Speaker 5 (04:18):
And then that kind of sparked a little bit of
curiosity what's going on with the cannabis industry?
Speaker 3 (04:22):
And then I started doing research and.
Speaker 5 (04:23):
I'm like, oh my god, like I actually think this
is really going to end up going legal in the US.
And then obviously Colorado announced that it went recreational, and
then we started seeing stuff about California going recreational. And
then we always thought that cannabis if it, if it
becomes a real industry, it's gonna one they have a
real brand, Like there's Coke and the soda industry, Red
Bull and the energy drinking industry. So then we thought like, hey,
(04:50):
like who's going to be the brand for the cannabis industry. So,
you know, we were brand builders obviously from Life and
color you know, building you know, music festivals around the world.
Then we were like, man, like, we need to be
the guys that can build this cannabis brand that could
be none around the world. And for that to happen,
we thought it needed to be born in La because obviously,
you know, caliweed is you know, known for being you know,
(05:12):
where the best weed in the country is.
Speaker 3 (05:14):
So anyway, so we decided to all move to California.
Speaker 5 (05:16):
We literally dropped our jobs once again and to start
a new venture. All of us moved in together and
you know, we started Jeter. So the first couple of
years when we started the company, we put up all
of our life savings, everything we had, our families invested,
our friends invested, and like it was a disaster, like
literally a disaster. Pretty much everything was going south. All
(05:39):
the partnerships and things that we try to do. We
try to build a cultivation that didn't work out, we
try to build a lab that didn't work out. And
it was until we like kind of paused and we're like, yo, guys,
we came here to build a brand. We always thought
pre Roles is going to be the future of cannabis
because eventually, not everybody's gonna want to roll or enjoy,
everybody's gonna want to you know, buy rady to smoke
because as it goes mainstream. So you know, we decided
(06:00):
to just focus on on the pre rolls and then
just focus on Jeter and then when that happened, still,
it was very tough for us to be able to
get any sales, you know, dispen Streets. We're like, yo,
like you know this new Miami guys, why are we
gonna buy you your stuff? You know, like we have
all of our legacy California brands that will be my
boys for ten years. I'm gonna buy the stuff from them.
You know, we actually couldn't really get more than like
twenty grand a month in sales, and so once again,
(06:22):
you know, we were pretty much that broke.
Speaker 3 (06:24):
We actually true story.
Speaker 5 (06:25):
We pounded our watches, we punded our cars, and so
we can just get in.
Speaker 1 (06:29):
A which car? Nice car?
Speaker 2 (06:32):
What do you mean you.
Speaker 1 (06:33):
Want your masa? You went to a pawn shop with you?
Speaker 3 (06:35):
Okay, So I give I give my car title to
like a loan shark.
Speaker 5 (06:39):
It's one of those guys that we'll learn you one
hundred grand if you don't pay me back in sixty days.
You know, I take your car. So then you know
he held the car title. Lucas Uh did the same
thing with with his Bentley.
Speaker 1 (06:48):
Oh my god.
Speaker 3 (06:49):
And then and then all the jewelry.
Speaker 5 (06:51):
I've had everything we had, right, we just threw it
in there and so we can just have enough money
to make payroll for like the next thirty to forty
five days. And we knew that was like our last
window to try to make something happen. And then David,
you know, at that point, he was a you know,
recording artist, traveling the world, DJing, but you know, he
saw like the vision that we had with Jitter, that
we were trying to build something that.
Speaker 3 (07:11):
Was so big, and he really believed in it.
Speaker 5 (07:13):
And he's like, Joseph Ashian like, let me jump in.
I believe I can help you guys out. And to
be honest, I'm tired of like you know, touring and everything.
Like I really want to you know, look into potentially
doing a new adventure and joining you guys on it.
And we're like, all right, David, like if you're down
for the grind, you know, go for it. Then David
comes in his first month, you know, it wasn't the
best month, but then literally again we're doing thirty forty
(07:35):
grand a month in sales. Within six months, David had
us doing a million dollars a month in sales.
Speaker 1 (07:40):
How David, what did you do?
Speaker 3 (07:42):
Well?
Speaker 5 (07:42):
You know, it was about explaining people like what Jita
was about, and like, you know, we were always not
just like you know, a white tube with a label,
like like we have real, real culture behind the brand,
you know. So I think, like you know, talking to
all the dispensary, he's letting them know, like, yo, guys,
like you know, we're we're not just MINDI guys, like
we're brand builders. We want to come here and like
(08:03):
really disrupt the cannabis industry. We want of the things
that nobody's done before we did all these immersive activations.
At that time, joints were also really bad, like literally
like people were using like shake trim all the stuff
to grow joints, and like we were one of the
first that we said nine like quality first, quality first.
Speaker 3 (08:20):
So we started to.
Speaker 5 (08:21):
Move to the world and just you know, make just
really good quality joints. And yeah, like look I had
to put in the freaking crazy fifteen sixteen hour days
that was.
Speaker 3 (08:30):
Yeah.
Speaker 5 (08:30):
He would literally park outside of a dispensary and wait
till ten o'clock at night.
Speaker 3 (08:35):
Walk out the delivery.
Speaker 5 (08:36):
Sometimes they're like, hey, delivering pizza for the for the staff.
Oh yeah, go ahead, come in and inside the pizza box.
I would put a bunch of jitters, so I will
literally just leave the pizza. The buttons would open it up,
smoke and be like, oh shit, this is awesome, and
then they would talk to the manager. I would check
in the next day, be like, your brother, would you
ask get that pizza? They're like, oh yeah, they'd be
looking for you. So yeah, you know, just think about
every gorilla tactic that you could possibly use to get
(08:59):
into all these stores.
Speaker 1 (09:00):
Like picturing you and a Papa John's delivery. I don't
know why that makes you so happy for some reason,
like yes, okay, it's used to.
Speaker 3 (09:06):
Work at Little Seasons, remember back in the back in
the day. I didn't work at little.
Speaker 1 (09:10):
Sasas I did, and Sebastin used to work at a
phone phone sales kiosk in the mall.
Speaker 3 (09:15):
Actually where she both did eventually.
Speaker 5 (09:17):
But yeah, I did, and we were also servers, you know,
for many years a lot of restaurants, you too, Yeah.
Speaker 1 (09:23):
Yeah, I was too. Yeah, but there was I don't
know how long I would say the stretch of time was.
But I wouldn't be surprised if I woke up in
one of you, or both of you, or in my
house somewhere in a bed sleeping, whether it was with
my parents and I live with my parents, or when
Melissa and I lived together and it was just like
a flophouse.
Speaker 6 (09:39):
Apparently were genially in front of the school, you know.
So so so anyways, you know, obviously, you know, now
we're doing a million a month in sales. So now
we're like, oh my god, like you know, we're able
to save the company. We have something really going on here.
Speaker 5 (09:54):
And then we were able to really start doing what
it is that we love, and it's to really be
able to the brand and tell a story.
Speaker 3 (10:02):
Right.
Speaker 5 (10:02):
So for example, Lucas, my co CEO, he was, you know,
he's the crazy creative guy, you know, loves to just
you know, think about the brand and how can we
you know, make a splash and disrupt the industry.
Speaker 3 (10:13):
So he actually we had a little event.
Speaker 5 (10:16):
There was like a like a like a I don't know,
like event where brands do pop ups, right, and we
had like a you know, four thousand dollars budget.
Speaker 3 (10:22):
We're like, yo, like, how are we going to make
a splash?
Speaker 5 (10:24):
So the night before actually Lucas was watching Half Baked,
obviously smoking, and then he kind of came up with
this idea of like Blockbuster.
Speaker 3 (10:30):
He's like, Yo, like Blockbuster, you should.
Speaker 5 (10:32):
Be used to be such an iconic like venue where
you would go, you know, like get right to get
a movie, get high, and then go watch it at home.
Speaker 3 (10:39):
He's like, why don't we recreate Blockbuster. We're like, okay,
well that sounds pretty wild. How do we do that?
Speaker 5 (10:43):
And then literally we actually recreated like a Blockbuster. So
when you came into our booth right, which was probably
the lowest budget booth in the whole event, it was
a Blockbuster.
Speaker 3 (10:53):
So then people came in, they're like, oh my god,
like did you.
Speaker 5 (10:55):
See the Blockbuster. It was the talk around the festival like, yo,
did you go to Blockbuster? You go to Blockbuster. The
next you know, like stores asked us, Yo, can you
bring the Blockbuster booth to our store? We'd love to
have it on while we're selling judos. But like, that's
a great idea. Why don't we create a Blockbuster tour?
Speaker 3 (11:08):
Right?
Speaker 5 (11:08):
So then we created like a little tour and we
started taking out a little Blockbuster booth everywhere. The next thing,
you know, you know, people keep asking for jitters more
and more and more. So then now we started doing
the disruptive marketing that people hadn't seen before in the
cannabis industry. So then we came up with Gito Day
and Judy Day was wild. We rented this house in
Beverly Hills. At that point, the company was doing a
little better. And I'm not gonna lie we I think
(11:30):
we had a budget of like five six hundred thousand
for that party.
Speaker 3 (11:34):
We ended up spending one point three million, So then the.
Speaker 1 (11:36):
Company wasn't doing so well anywhere. Immediately drive yourselves.
Speaker 5 (11:40):
Back, yeah, you know, And we basically rented this house
in Beverly Hills and we just created this monster production.
We had Ludacris, the Martinez Brothers performed from New York.
Speaker 3 (11:49):
Actually, we also.
Speaker 5 (11:50):
Had a freaking six hundred drone show up in the sky,
you know that we actually produced in the studio with
David and a mirror. And then we created this whole
show that told the story of Jeter through drones in
the sky, and people were just mind boggled the way
it came out. There was there was a lot of
people that Vosh came to that party too. She came,
(12:12):
so it was just a wild party. So then now
people are like, oh my god, like, who are these guys?
And then also like we started doing the boutique drops
where we did the tribute to Kobe Bryant. The Lakers
won the championship and Kobe Bryan sadly passed away, So
then we did a joint that was a tribute to
him and the Lakers. Next thing, you know, stories are
calling us. They're like, yo, like we saw camerage, camera
(12:32):
footage at seven am. People are lining up around the
corner to buy this this Kobe tribute.
Speaker 3 (12:36):
I'm like, wow, what's going on.
Speaker 5 (12:38):
Like all of a sudden, Jeter started to explode, and
then we really became what we always wanted to be,
which is a true lifestyle brand that you know, not
just sells weed, but we actually you know, produce events.
You know, we have a fashion line Colledjitter Apparel. You know,
we just really like to do basically what we love
to do personally for our lives. We expressed that through
(12:58):
Geter and that that's kind of what Jitter. And then
just one last backstory, you know, how did the name
Jitter come about? Oh yah, So basically in college, right,
that's where we met with Lucas Patrick.
Speaker 2 (13:10):
You know, Lucas and.
Speaker 1 (13:10):
Patrick are the other the other twins, and they're twins too,
which I'm not sure that people know that. So two
are your twins and they're twins, and together you do this.
Speaker 5 (13:17):
This is yeah, this is in Florida State, tallahassee, right,
and and me and Lucas had this one class in
the morning together.
Speaker 3 (13:23):
We were always late, right, and we were like, hey, Lucas,
did you bring a joint?
Speaker 5 (13:27):
And the teacher was like, yo, you can't say that here,
you know, and we're like, oh shit, okay, so hey,
did you bring a jeter? And we started calling a
jeter and the teacher's like, okay, you can say that,
that's fine. So then we started calling joints jeter, just
like within the crew for the longest time. And then
you know, fast forward, you know, what is the best
name for this joint company? We're like, oh, ship jeter.
We've been calling joints jeter our whole lives already, and like, yeah,
(13:49):
just you know, it just landed perfectly. We believe that
people eventually, instead of calling them joints, they're going to
be calling them jeters. You know. It is the number
one smoke PREERU in the world already passed the Jeter.
Speaker 1 (14:07):
Are you guys proud of yourselves?
Speaker 3 (14:09):
Yeah, a little bit, A little bit.
Speaker 1 (14:11):
We mean a little bit. I'm very proud of you.
I talked about you guys all the time. I'm like,
I don't know, have you've heard about this, but my
friends own this company. Would you call it a weed
company or no, you're calling it a lifestyle right now?
Speaker 5 (14:19):
Yeah, we are a lifestyle brand that happens to sell weed. Yeah,
you know, first, yeah we did, we did, okay, But
we always had like where we're at right now is
what we always had in mind. Like we never sat
and put it in a whiteboard like we're going to
sell this many joinings and open all these factories and no,
we were like, we're gonna build this brand that's going
to bed this show is that's going to have a
(14:40):
fashion line that's also going to make the best product
in the world.
Speaker 1 (14:44):
Which sounds crazy when you say all that, like in
a row, that sounds nute, Like how can some do
all that?
Speaker 3 (14:49):
And to top it off, do it with your best friends?
Speaker 5 (14:51):
You know, Like that's that's the least to me that
like as wild because a lot of times working with
your best friends is the toughest thing. And I think
with our group at the uniqueness is that we're all
so good at something different. We all fit in perfectly
with each other for that reason.
Speaker 3 (15:04):
Right.
Speaker 5 (15:04):
So, like you know, pr Chief product Officer, he's you know,
he's a six am world in blode.
Speaker 3 (15:09):
None of us does that.
Speaker 5 (15:10):
He's the part of the career, you know, you know,
you know, like I mean Scott a cf All, he's like,
you know, the super book smart and you know, super intelligent.
Speaker 3 (15:18):
He can now smart anybody in the room. You know.
When we met him in college, he was you know,
we were trying to.
Speaker 5 (15:22):
Get our socialistic grade. The guy was already getting his PhD.
Speaker 3 (15:26):
Yeah that was yeah. Yeah, it's Thomas University that he
was going to.
Speaker 5 (15:30):
And we played college soccer with him, and that was
at the library at six am every day before college practice,
you know. And we also smoke after every practice and
with outrun everybody in the team.
Speaker 1 (15:38):
By the way, So let's talk about Lucas and Patrick
really quickly. What is it the day do I know?
You said he's ye?
Speaker 5 (15:43):
So basically Lucas is by coach CEO. He definitely is
the brain behind the brand. So like I'm putting out
all the fires, so what are you Lucas.
Speaker 3 (15:52):
Lucas is his.
Speaker 5 (15:53):
Magical world, creating magic for us, which is what he
does and it's what we want him to do. The
guy really comes up with the wild these ideas and
like even when we're like, yo, Lucas, like that's you know,
he doesn't care. He just goes and does it anyways
and it ends up working out, you know, So we're
loving for that. And yeah, like the guys that is
a brand genius. That's his focus. And then Patrick, it's
(16:14):
funny Patrick has like dual roles. One of his main
roles is, you know, me and Lucas, like we clash
a lot, you know, like you know, it's like like
like brotherly love, right, like love hate relationship and there's
no hate actually, but you know, we just loved about
each other. So then we kind of needed like a
therapist to mediate between me and him. So then Pat
is the best of that because he is like the
(16:35):
most like centered, like nice human being in the world.
And then so he literally yo, Pat, like we need
you to move to Cali, Like, bro, we need you here.
Outside of the fact that the guy's a business genius too.
But anyway, so then he came in. Pat is like
the person that everybody in the company goes and confines
and it's like Yo tells them like how they're.
Speaker 3 (16:53):
Feeling, and like Pat like told me.
Speaker 5 (16:54):
And then Pat just makes you feel so good about yourself, right,
He's just so good at that. Patrick is a chief
marketing officer. So he came into, guys, again, very brilliant
when it comes to business. So he helped us organize
the whole marketing department and you know, helpless expand into like,
you know, we're opening so many markets. The company today
has you know, north of almost almost two thousand employees
right now.
Speaker 1 (17:13):
It will be two thousand and one when I get
fired from Yah, you guys to hold a job for me,
I would appreciate it.
Speaker 5 (17:17):
Yeah, So, sir Patrick, you know, he helps lead the
whole marketing engine of the company, which obviously, as you
guys can see, like we really focus a lot on marketing.
It's it's one of the things that Juter's known for,
you know. So Patrick focuses on that and then I
don't know with with with I guess with me, I
like to think that I'm just here to support the guys.
Speaker 1 (17:35):
You know, CEO, you're not here to support well, you.
Speaker 3 (17:37):
Know, like especially, it's definitely the vision of the company.
Speaker 5 (17:40):
I think when it comes down to like you know
what's next, he's already ten steps ahead, and like he
really is like driving the expansion, you know, driving like
you know what's next, pushing, making sure that the products
are you know, top of the line, making sure that
every department has what they need.
Speaker 3 (17:52):
So like he definitely, you know.
Speaker 1 (17:54):
I know, he just won't hype himself up like I
was talking about this.
Speaker 3 (17:57):
I don't like talking about myself so much.
Speaker 1 (18:02):
That's why that's why I have Diamond and Andrew and
all these other people that I'm like, talking about me nicely,
high me up right now. So I was talking to
Sebastian about this the other day because I was like, Okay,
you're here now and you're building this here. Now, what
are you gonna do next? Because if I know you,
I know you're already itching to like plan something new.
From the time that we were fifteen sixteen years old,
he was always like that he was planning something. I
(18:22):
have a picture of us. I think I've told you
this before. I might have sent it to you the
first ounce of weed I ever bought. We split it
and we did. We both it was like we both
put in like one hundred dollars. It was one hundred
and fifty dollars is nothing. We're both holding this little
like ounce of weed, and we were like, this is
how we're going to make our millions. And I think
it's so funny that he actually did. Why are you
(18:43):
laughing so hard? Diamond?
Speaker 3 (18:44):
This is actually true?
Speaker 5 (18:45):
And mana, I think you're I think you're music A
pretty big part of the other question here that I
think I put up more of the money for this
hounce and you were supposed to sell it and you're
end up smoking it.
Speaker 1 (18:58):
I don't think this is true.
Speaker 3 (18:59):
This was true.
Speaker 1 (19:00):
I will partially believe you, but you would have had
to smoke it with me, so you're.
Speaker 3 (19:05):
Right, yeah, right, we did smoke her on supply we did.
Speaker 1 (19:08):
It was it wasn't We weren't great drug dealers. Also, Diamond,
what are you saying she's cackling? I don't think you
can see her over there. It was so long ago.
Speaker 3 (19:18):
It was a small amount.
Speaker 2 (19:19):
It was.
Speaker 1 (19:20):
It was a little amount, yeah, and it was Florida,
So like everything's legal. It doesn't, but there's a lot
in Florida. But that picture makes me laugh so hard
every single time because I'm like, this fucking guy actually
did it, and I'm the one that apparently smoked it.
So that was exciting. But even when you were working
like at the phone kiosk and doing everything else, you
were just always hustling.
Speaker 3 (19:37):
Yeah we had to, you had to.
Speaker 1 (19:38):
Yeah, we had to explain that. Why did you have to?
Speaker 5 (19:41):
You know, like growing up in Columbia, actually we actually
had the greatest childhood than anyone could ever have, Like
you know, a we had love from our parents and
our family.
Speaker 3 (19:50):
You know, we never needed anything.
Speaker 5 (19:52):
And then on top of that, like our family in
Columbia was you know, call it, you know, pretty well established,
Like you know, we had you know, the vacation homes
and all this type of stuff, and family was always together,
like the cousins, everybody.
Speaker 1 (20:02):
Right.
Speaker 5 (20:03):
Then all of a sudden, the economy in Colombia crashes
completely and then obviously got pretty got pretty dangerous. They
try to kidnap my grandfather. My dad was getting phone
calls about like us. So then my mom was like, yo,
that's it, We're moving.
Speaker 3 (20:17):
To the US. When we were moving out of Columbia.
Speaker 5 (20:19):
So we went from like having this you know, fairly
luxurious life in Colombia to move in at at fourteen
fifteen years old to the US into an apartment that
was the size of like, you know, our living room
in Columbia. But then also like my seeing our dad
go from being like a very successful developer in Colombia
to then you know, coming into the US and like
(20:40):
you know, cutting grass. And then I had to go
get a job as a dishwasher, and then David had
to go get a job and working in the car wash,
which is actually where he met Paul Campbell and the
car wash.
Speaker 1 (20:49):
Brother on the podcast not too long ago. Yeah, Layton
was on here.
Speaker 3 (20:53):
That's awesome, that's awesome.
Speaker 5 (20:54):
So when we moved to the US, like you know,
we knew that if we now had to basically create
our own life. And you know, again thank god our parents,
like we're always there for us. You know, our mom
in Colombia not having to do much with work, she
comes here, she's taking care of us, she's babysitting, she's
you know, working anywhere she can, cleaning houses. Like again,
our parents taught us like that, no matter what the
(21:16):
circumstances in life are, like you can always, you know,
climb back up. You just got to like devote yourself
and you can't let anything take you down basically.
Speaker 3 (21:23):
So with that said, you know, we always had that.
Speaker 5 (21:25):
We kind of got that little grind in us where
it's like, yo, like if we want to have this
beautiful life, we got to go out and make it
happen ourselves. And plus we also want to take care
of our parents because they took care of us growing.
Speaker 3 (21:35):
Up, so that being the motivation. We didn't have a choice,
you know, So the grind was always there.
Speaker 1 (21:40):
So the story of Jeter coming to be is fascinating.
But I feel like that story is really really good too.
And I don't know how often you guys talk about that,
if you even talk about that. I know that because
I know you, Yeah, but do other people know that?
Do you talk about this when you do your interviews?
Speaker 3 (21:53):
And not too often?
Speaker 5 (21:54):
To be honest, I do think it guess left out
and this shouldn't because like you know, with there come
in as like immigrants, not knowing everybody you know, without money,
and actually, you know, one of our first friends was
John Carlo, which is also I think how we made
you as well.
Speaker 1 (22:07):
Sebastian was actually in my piano class in high school.
I used to skip it all the time. But we'll
get class. Yeah I had class. You were enrolled in it,
were there? Go ahead?
Speaker 3 (22:18):
No?
Speaker 5 (22:18):
But but yeah, so no, you're right. So that story
like you know of us having to like, you know,
work out a car wash, you know, like I'm actually
my first job before the car was was passing off
flyers out of light and I ended up going to
the wrong light and they told me don't come back
until you finished with the box. And I was such
an honest person that I was literally took me eight
hours to get rid of the whole box. When I
get back to the restaurant, the police is there, my
(22:40):
mom is there. We werebody thought that we were literally crying,
thinking he got kidnapped.
Speaker 2 (22:47):
My mom.
Speaker 5 (22:48):
My mom kept telling me Sebastian, like, do you feel
something in you? Like like can you is like, can
you feel your brother?
Speaker 3 (22:54):
Like is he okay? And I'm like feel fine?
Speaker 5 (22:58):
But we were I'm not gonna lie like like I
obviously I guess this's funny. Talks about like I mean,
David definitely a grinder and I also work hard too,
but sometimes I work smart, you know, I found Quaker right.
But literally David took an extra five six hours to
handle those flys on every single fly. So so like
(23:20):
we literally called, we called it, We called the police
and and yeah we were We were there four hours
and they were looking for David all over pember Pines.
Speaker 1 (23:26):
Did you not have a phone?
Speaker 3 (23:28):
Your phone.
Speaker 5 (23:31):
Enough?
Speaker 3 (23:32):
We had phone.
Speaker 1 (23:34):
It's sad, and I don't mean to laugh with just
the way that you're talking about it. It sounds funny. And
also David was find a way to like work around it.
Appreciate that. So you guys had all kinds of jobs,
which brings me to a question that I wanted to
ask you earlier. When you're talking about getting rid of
your cars, which was a maseratilevently, how did you acquire
(23:55):
those to then get rid of them, because that's I
think that's kind of where the story started with you guys, right.
Speaker 5 (24:01):
Yeah, So we obviously always loved playing soccer, me and David.
Our dream was to be professional soccer players, and then
somehow we ended up in Tallahassee. Actually not somehow, because
David had a point six gpa.
Speaker 3 (24:12):
After we had our first was there a number of
zero point six GP.
Speaker 1 (24:18):
Know you could do that?
Speaker 4 (24:19):
Yeah, I had, Okay, I was almost there, but basically
so so so we had a soccer scholarship of Saint
Thomas University.
Speaker 5 (24:29):
We got kicked out after our first year obviously because
we didn't make eligibility to be able to stay.
Speaker 3 (24:33):
So then we moved to Tallahassee.
Speaker 5 (24:35):
We moved to Tallahassee, but we still had a soccer dream,
so we kept training and training. We got our grades
back up, and then the university that was Florida offered
us a scholarship the day we were supposed to go sign.
Speaker 3 (24:46):
The night before it.
Speaker 5 (24:47):
Was David's first night DJing at a nightclub, and then
we were all as a crew at that point, you know,
Luke Pat, everybody was.
Speaker 3 (24:53):
You know, we were already a friends.
Speaker 5 (24:54):
We're like, yo, like Davids DJing tonight, Like we need
to bring up a big crew and then go support him.
Next thing, you know, we showed up like two hundred
deep and David you know, splash As I said, we
had a great time and then towards the end of
the night, something happened and we get in a huge
fight with the bouncers, so literally it was actually like
a like a like a battle in the club. We
ended up getting detained until like six seven am. Me
(25:16):
and David end up not waking up to go and
make the combine so we can sign our scholarship. So
we ended up literally like losing the the soccer scholarship because.
Speaker 3 (25:24):
Of that night.
Speaker 5 (25:25):
And then at that point I think we were like,
like life literally just veered us in a different direction.
So after that, David ends up becoming you know, a
world known DJ. You know, I ended up, you know,
producing music festivals all over the world. So that was
like a quick like how that turn happened? Right, But
again going back to that, Lucas, David, myself, we created
a little crew Paul Campbell, right, Gian Carlo, we created
(25:48):
a little crew. Patrick joined us later in Tallahassee, and
we called ourselves the committee. And why did we call
ourselves the committees because we used to gather around a
table and we used to plan these really wild parties.
And what I mean while parties talking about like like
a house party where people will come in and dressed
in a tem The first one was actually called I mean,
excuse my language, for the CEO's and office hosts at least.
Speaker 1 (26:10):
We've heard worse about. Also, I've known you for quite
a long time, but that is very fitting.
Speaker 2 (26:16):
I know you.
Speaker 5 (26:17):
So the CEOs and office host party was actually pretty
privotal moment for us because so anyways, everybody, all the
guys wearing suits, the girls come in dressed like they're
going to work, but in a very you know, central way,
call it essential way. So everybody comes to the house,
everything's fully themed out. Then we had about six party
buses pull up to the house and we literally loaded
(26:38):
up I don't know, it must have been like one hundred,
one hundred and fifty people that came to this party,
maybe more. And then we get we bring everybody to
a club and we told the club owner that we
wanted to curtain out half the main room for our party,
and he's like, why would I ever do that. I'm like, well,
we're gonna buy one hundred bottles. So how we did
this because we're in college and we're it broke, is
we basically invited every girl for free, and and we
(27:00):
had everybody, every guy paid two hundred dollars to come
to this party in college. In college, yes, and we
literally were just well, you know, have a good night,
a very night, right, and then all of a sudden
we walk into the main room, and literally the main
room is kind of awkward because it's split in half
through a curtain, and then all of a sudden, it's
just our party in the left side of the curtain.
And then people are just kind of looking in like, yo,
(27:21):
what's going on in here? Like you know, and then
obviously one hundred bottles come out with sparklers and blah blah.
Then after the club, we all get back in the bus.
We party around like for another two hours. Then we
come back to our home and then David gets on
the decks and we start playing house music, which in
those days in Tallahassee house music wasn't a big thing,
but we always loved house music. So we're like, yo, like,
we got to bring this type of vibe to tallha
(27:42):
hassee obviously coming from Miami. Next thing, you know, everybody
in tell the house is talking about this party. Next thing,
you know, night clubs are calling us like yo, like
can we host you guys at the club to night?
We just want to put in the flat. The Committee's
coming to a night club We're like, all right, that
(28:03):
sounds fun. Well, yeah, and we'll send you a limo.
We're like, really, okay, let's do it. Next thing, you know,
like you know, we rented the club insame night we
were all still serviced by the way and at restaurants.
Then I think we all made like one thousand dollars
each that night. Then the next day we're in our
lunch shift and then I remember Paul goes, Josebashian, how
much money did you make so far and the lunch shift,
(28:23):
and I'm like, bro, I'm not a twenty bucks. Paul
was like, yeah, bro, I'm like a twenty five. And
then we're like, didn't we just make one thousand dollars
each last night throwing a party?
Speaker 3 (28:31):
He's like yeah. I was like, bro, what are we
doing here?
Speaker 5 (28:32):
So we literally took over our aprons, went up to
the manager and like, yo, thank you so much.
Speaker 3 (28:36):
Here you go.
Speaker 1 (28:36):
You quit in the middle of the shift.
Speaker 3 (28:37):
We quit in the middle of.
Speaker 5 (28:38):
The shift, and then we just devoted ourselves to start
throwing parties. And then David was devoted to now being
you know, a music DJ, house music DJ, right, and
then the house party's turned into nightclubs and then throwing
literally every major party in Tallahassee. That's happening. It's happened
into our company. Then one day we get invited to
this pain party called day Glow. Everybody's wearing white and
(29:00):
I just see pain flying all over the sky and
then Hou's music playing, and I was just like, mind boggle.
I'm like, the most beautiful thing I've seen in my life.
And then in those days, I was also watching this
really big party in Europe Colo Sensation White, and I
was just just watched documentaries on it, and I was like,
hold on, something clicked. So I went up to the
guy that was throwing the party, which I'm not gonna name,
(29:22):
and I said, listen, show me how to do this
Diglo party.
Speaker 3 (29:25):
We're going to bring it to Miami.
Speaker 5 (29:26):
We're gonna take all this footage and we create this
thing called Diaglo Tour, traveling all the colleges, right, but
it's going to be Diglo Tour. And then the guy goes,
bro it's there, We're going to work, and I'm like,
I think it's gonna work. He's like nah, He's like
how about this? And I offered him a fifty to
fifty partnership. He goes, how about this, Just pay me
five hundred bucks to DJ and I'll show you how
to do the party.
Speaker 3 (29:45):
So okay, we ended up doing that.
Speaker 5 (29:47):
Next thing, you know, that party went from like a
twelve hundred person nightclub event to ten thousand people, twenty
thousand people at you know, Soundlife Stadium, then thirty thousand people.
The next thing you know, we're touring the world with
Life and Color and it became one of the largest
music festivals in the world, which later on we ended
up selling for quite a bit of money. As that's happening,
you know, we're just living this crazy life. I remember
(30:09):
we asked our parents for the first parties. We didn't
have money for the parties to throw them. So like, Mom,
how much money do you have in the bank. Three
thousand dollars, let me borrow it. I promise you'll give
I'll give it back to you with interest. I I
was like, just give me back the money please. Lucas
and Patrick they did the same thing with their parents,
their grandparents. Literally we hit up everybody we knew to
ask for every couple thousand.
Speaker 3 (30:27):
That they have.
Speaker 5 (30:28):
Yeah, girlfriends, girlfriend's grandparents. Patrick Patrick's girlfriend. Yeah, Patrick's Girlfriend's
grandfather let us borrow. I think it was like fifty
grand so we could continue to like do this party.
So every event that we had, we were all in
like if we don't make it, not only are we
crush but our.
Speaker 3 (30:44):
Friendily every single person. Yeah yeah, yeah.
Speaker 5 (30:46):
So anyway, so that was Life in Color, and you know,
we grew it into one year. We toured fifty countries
and again it became a huge festival.
Speaker 3 (30:53):
It was just an amazing chapter for us.
Speaker 5 (30:55):
And that's how we became all best friends, and that's
how we actually learned how to build a brand and
build business and how to work together as well. And
you know, Life in Color, which you know Degla became
Life in Color, has in common with Jeters that like
we've always been about providing an experience. It's like we
don't just want you to smoke this joint, we want
you to feel it. Like, you know, like the second
you see the packaging, oh wow, it's so beautiful. The
(31:16):
second you open it up them this smells incredible. The
second you smoke it is it's amazing, and it's like
it's the whole process that's an experience, you know, and
these Digglo Life and color parties like there weren't just
music with speakers and a DJ.
Speaker 3 (31:29):
It was a show.
Speaker 5 (31:30):
It was like, Yo, there's a countdown, you know, when
the calendar hits zero, there's this massive pain blast which
we created these cannons and in front of our house literally,
we were like testing him out.
Speaker 1 (31:40):
Yeah, in front of okay, yeah, comes in front.
Speaker 3 (31:44):
Of my mom's house.
Speaker 4 (31:45):
Yeah.
Speaker 3 (31:46):
Yeah.
Speaker 5 (31:46):
Because we started with super soakers, right, and then we're like, okay,
well that's for five hundred people, and now we're doing
like three thousand, so we got to find a way
to spray more pain to people. So then we created
these cannons with like some sealed two guns, and we
actually had Patrick as a that's a test dummy. We
got Patrick's standing in front with goggles over or something
like this, and then and then reprised by and then
(32:07):
the cannon just freaking blasted him with paying We're like, okay,
it works.
Speaker 3 (32:11):
The whole thing was just an incredible.
Speaker 5 (32:12):
Span, and then when we went from like three thousand
to now five thousand, ten thousand, PEO were like, okay,
now we got to come up.
Speaker 3 (32:18):
With the next cannon.
Speaker 5 (32:18):
And we couldn't figure it out because once you put
water in something, it works really good, but when you
put pain, nothing comes out right. So we actually went
to a company called invention Land and we spent about
a year working with them, a year and a half,
and then they came up with like the next pain Cannon,
which that was like a tank.
Speaker 1 (32:34):
You guys, get any residuals or anything from that invention
that you created or no, what.
Speaker 3 (32:39):
Do you mean? We said, oh no, no, like we're still
getting paid for that.
Speaker 4 (32:41):
Yeah.
Speaker 3 (32:41):
No, well we saw the company.
Speaker 1 (32:43):
Yeah, so wait, you sold Life and Color.
Speaker 3 (32:45):
Yeah, so we saw Life in Color started his.
Speaker 1 (32:46):
House parties turned to Daego, turn to Life in Color.
You sold it? Yeah, got the Maserati and the bent LEAs.
Speaker 3 (32:52):
Funny story. Funny story.
Speaker 5 (32:54):
So we were in the process of selling Life in
Color and you know, we're negotiating a lot back and forth.
Then we came to a number like okay, guys, like
they now came to this number, and you know, I
think we should we should take that deal.
Speaker 1 (33:05):
Did that number blow your mind? Were you looking at
it like, holy shit? We are about I.
Speaker 3 (33:09):
Think our lives.
Speaker 5 (33:10):
Because because we came from not having much, it was
it was enough to change our lives.
Speaker 4 (33:16):
You know.
Speaker 5 (33:16):
It was like, and again it's public information. It was like,
you know, just North have eleven million dollars right between.
Speaker 1 (33:21):
How many of you one, two, three, four or five?
Speaker 4 (33:26):
Us?
Speaker 1 (33:26):
Okay, yeah, that's pretty great.
Speaker 5 (33:27):
Yeah again in those days we're talking back in twenty twelve,
twenty eleven, you know, we were used to having like
ten grand.
Speaker 3 (33:34):
In our account.
Speaker 5 (33:35):
You know, now you're gonna have a couple of m's,
you know, so like, hey, life's gotta change, you know,
you say this so casually a couple of okay, we're
now going out to tell the guys that we're accepting
the deal.
Speaker 3 (33:45):
And then somehow they start being.
Speaker 5 (33:47):
Like, yo, like you need to take this deal, this
and this, and I just I got like a little something.
We're like, I feel like I can squeeze something a
little more out of these guys. I was a little
drunk too, so they're trying to get us to basically
just fully agree.
Speaker 3 (33:58):
To the deal.
Speaker 5 (33:58):
And I had already we had already decided that we
were going to agree to the deal. But I just
got this feeling. I'm like, I feel I can squeeze
something out of his guys.
Speaker 3 (34:05):
And I just randomly threw it out.
Speaker 5 (34:06):
I don't know why, Like I was always in love
with this with a beautiful white Maserati. And I literally
said to the guys, I'm like, throw a white Maserati
on the deal and you have a deal. And the
guys were like done, and I'm like, oh okay. But
then I was, you know, we were all drunk. So then,
like you know, I went home thinking nothing of it.
Then the next day in the morning, I got a
call from my attorney. He's like, yo, Sebastian, we just
got the revised turn sheet. There's a white Maserati in
(34:30):
the sheet. What what what's up with that? And I'm like, oh,
it happened. They agreed to it, let's go. So so
that was actually the call it a deal cookie.
Speaker 2 (34:39):
A deal.
Speaker 3 (34:40):
It was a deal cookie. Remember that term deal cookie.
It's a term. It's a little it was a nice sweetener.
Speaker 5 (34:45):
So anyway, so that Maslaty was like a special car
to me because it was it kind of meant something
more than.
Speaker 1 (34:50):
Just a car. Where is it now?
Speaker 3 (34:52):
I sold it?
Speaker 1 (34:52):
Okay?
Speaker 5 (34:53):
Yeah, well but I mean I kept it for ten years.
And mind you, the first three years when we were
doing g or when we started Jeter since we weren't
making any money, I was actually I was actually buying
or borrowing weed from from cultivations, filling up the trunk
of the Maseriety with as much as like three hundred
pounds as much as it could. By the way, masoraties
fit three hundred pounds of weed in the trunk. Oh
(35:14):
fun fact, right, And I would try to sell the
weeds literally, no, So I literally used that Masiety to
sell weed all over California in my trunk legally because
legal drug dealers.
Speaker 3 (35:25):
It's what we had to do to survive. You know.
Speaker 5 (35:27):
There were all likely transactions, but again I was like,
I was kind of like a wholesaler, but out of
the trunk of a little Maserati, you know. So it's
kind of fine. So that car definitely means the world
to me. But sadly, you know, I had to sell it.
I had to move on and just get a Nart car.
Speaker 1 (35:39):
What do you have now, David, What do you drive? Well,
he thinks about his answers. A gagon?
Speaker 3 (35:48):
You have a what us?
Speaker 1 (35:49):
I don't even know what that is?
Speaker 3 (35:50):
Oh ye, where is it?
Speaker 5 (35:52):
It's actually parked here in New York. It's unused because
it's in New York, but it's parked.
Speaker 1 (35:56):
Have you been taking trains while you've been living here?
You guys moved here how long ago? Like a month?
Speaker 3 (36:00):
A month and a half.
Speaker 1 (36:01):
I'm gonna have Okay, have you been writing the trains? No?
I didn't think so.
Speaker 5 (36:07):
But nowadays we need to take calls.
Speaker 3 (36:10):
So like, yeah, you go on the train.
Speaker 1 (36:11):
Oh yeah, you don't want to you don't.
Speaker 3 (36:12):
Want to smell pation.
Speaker 1 (36:13):
Sure, that's a great answer.
Speaker 3 (36:14):
Right now we're on the phone. Well that's really what
it is. Let me tell you what back in it.
Speaker 1 (36:21):
He just blesses himself. Never on this train.
Speaker 3 (36:25):
Back to the days.
Speaker 5 (36:26):
Okay, when I did take a train when I was
living here, back in twenty fifteen, there for like one
year literally the last time I took the subway.
Speaker 3 (36:33):
I'm in the subway. So it's Halloween.
Speaker 5 (36:37):
So I'm trying to get an uber and actually Uber
is telling me like sorry, like there's too many requests,
there's not enough ubers to you know, fulfill your requests.
I'm like, okay, well I go to the subway. Obviously
it's you know, pretty packed. I'm in the subway and
then all of a sudden, the guy that's literally right
in front of me projectile vomits on everyone. Oh to
like explosion of vomit on the whole subway.
Speaker 3 (37:03):
Have a good reason to try to avoid the subway
when I have to.
Speaker 1 (37:06):
Diamond won't ride the trains. She's like, absolutely not. There
are tons of people who don't. I do it all
the time and everyone gives me shit about it. But
it's fast, it's easy. You get there to get piked on.
Sometimes there's cracked like you never know.
Speaker 2 (37:17):
It's fun.
Speaker 1 (37:18):
But now you're here and you have a lot going on,
what are talk about the events that you guys just throw.
Speaker 5 (37:23):
So we know, the launch of New York for us
was super special, right, you know, coming to this market
being obviously the number one pre U in the industry,
but like coming to New York, like New York is
where like brands getting you know, built to the world,
like it's like pop culture is, like you know, New
York is the hub with that. Right, So then we said, okay,
we got to do something proper for New York. So
we actually did three different launch events. The first two
(37:46):
we're at Somewhere Nowhere, which is a beautiful venue in
the city, Sick Rooftop YEP. So we had we had
David who goes assn to us as an artist.
Speaker 3 (37:57):
And you know, he performed.
Speaker 5 (37:58):
We have this crazy product guy with the saxophone, you know,
all types of performers. Amazing people came out to that party.
The stage was right in front of the Empire State
Building and then you had the whole New York skyline,
so it was just like such a beautiful show. Then
the next day we did a party for the industry.
We invited all the stores. Everybody that's part of this
(38:19):
industry came to this party and we had a fabulous
splash a set.
Speaker 3 (38:25):
It was so amazing.
Speaker 5 (38:26):
And then after that we this last weekend at Reverie Festival,
which is like at the biggest cannabis festival in New York.
We're like, okay, well, how do we you know, still
spotlight a little bit, How do we still a spotlight
and just let everybody know we're here.
Speaker 3 (38:40):
So, you know, Fagio.
Speaker 5 (38:42):
Being you know, such an icon from New York in
the music industry, we were you know, we reached out
to him.
Speaker 3 (38:49):
We said, hey, Joe, do you want to come perform?
Speaker 5 (38:51):
Thousands of people just surrounded our little you know twenty
by twenty activation and you know, Fagoe just splashed such
a six set and you know it was a amazing.
So you know, we had three events and you know
it was there was an announcement that we're here in Europe.
We actually had to cut sales and we can at
the moment bring in more clients because of this the
demand with their existing clients. But we do look forward
(39:13):
to eventually bringing in all these stores in New York.
But we've been received, like the reception from New York
has been just unbelievable, like from the consumers, to the buttenders,
to the store owners, like everybody has welcomed us with
open arms.
Speaker 3 (39:25):
And you know, New York's a tough market.
Speaker 5 (39:26):
Like yeah, New York is define a very very like
established market. It's crazy to see it because like it's
it's only better creation for I think for like three
years now. But like you already see like so many
of the good brands here. You see so many of
the dispensers that they're like so well like you know operated,
like you know, like the look of it, like they
have like a theme, Like it's.
Speaker 3 (39:45):
Like you're coming into into a sophisticated market there is.
Speaker 5 (39:48):
And there's also like a lot of culture to the industry,
Like you have a lot of stores, a lot to
showcase like New York and you know, like the just
just everything that has that New York is known for,
Like you see it as you walk to all the
in stores and people are very proud of it. And
this is all like New York brands that are also
very successful here and it's really cool to see that.
And it's also really cool for people to get to know,
Like Withujitter is like we're just a group of best
(40:10):
friends that came together to build this you know, amazing
dream and you know, our company is like a family.
Speaker 3 (40:14):
And I think when people as people have seen.
Speaker 5 (40:16):
That, they realize that we're now like this you know, corporate,
like you know, a company this and this Like no,
we're actually like just like you guys, we're just chasing
our dream and we're you know, we're coming here to
like make it happen, and you know, it's it's fun
to work with us.
Speaker 3 (40:29):
And I think that's that's how a lot.
Speaker 5 (40:30):
So that typically happens a lot when like you know,
when a brand gets big, right, like everybody starts like, oh,
this is a big corporate cannabis, you know, and it's
like it's not. It's it's literally still the same six
guys that started day one are still here.
Speaker 3 (40:42):
Obviously, you know.
Speaker 5 (40:43):
Now we have a big, big, you know, I call
it family, right, a lot of employees. But but like
we're out down the streets with them, you know, we're
out there shaking hands and like our team, they work
so freaking hard. You can tell that they're so grateful
to be part of this company, and I think that's
what makes genius. Like the culture within the company, you know,
like everybody's so happy to be working with each other.
(41:04):
We will help each other, and like we get through it.
Speaker 1 (41:16):
All right. And that is a really good place to
leave a cliffhanger, because in the next episode we're going
to get into more personal things with them, like what
kind of controversy do you guys deal with as legal
drug dealers? Because you know me, I'm like, cartel, are
they coming for you? What's going on? What's your dating
life like? And then Diamond does ask them what I
(41:37):
was like in high school and that answer is kind
of fun.
Speaker 2 (41:40):
I cannot wait to hear it.
Speaker 1 (41:41):
Oh can't you, so until then, like, follow, subscribe, We
appreciate that. Also leave us a review only if it's
five stars.
Speaker 2 (41:49):
Yes, please, we.
Speaker 1 (41:51):
Track down all the people who leave us one star
if there's like four of you, and let me tell
you game on fuckers. Oh lord, I haven't actually done it,
but I think about it. So Andrew, if people want
to find you, even though I know you just hopped
in at the beginning and the end of this, and
I love you for it, Thank you for being my
partner in crime. I'm part of my podcast team. People
want to find you online where they find you at
(42:11):
Andrew Pug I am at Baby Hot Sauce, and I'm
gonna do solid for my boys because they don't drop
their Instagram names until the next episode. You can follow
at Jeter j E E t E R or at
Sebastian Solano. You can spell that. It is spelled exactly
as it sounds. There's nothing tricky in there. S O
(42:32):
L A n oh, yeah, that's Solano.
Speaker 2 (42:34):
Cool.
Speaker 1 (42:35):
And then David, you'll find out why I'm not going
to drop his Instagram name in the next episode. Oh
oh a tease. So until next week, Andrew, say whatever
you want to say. Bye Okay.
Host
Medha Gandhi
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