January 14, 2019 • 31 mins
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I'm Carla Murray. This is my side Hustlers podcast, where
I talk to people following their passion outside of their
day job, or people who have turned their side hustle
into a full time hustle. This week we're gonna talk
to Kelly. She's the creator of online clothing shop Rawlic.
Kelly created Rawlic not only because she loved the fashion industry,
(00:22):
but because she was rejected from it so many times.
This is a story of how you can take a
bunch of nose and turn them into your own giant. Yes.
For a lot of people, you know, why are you?
Why do you know what you want to do? And
this is what you want to do and do it.
I'm a hustles side side hustle. Do it. I'm a
hustles side hust do it. I'm a hustles sid show.
(00:46):
I'm a hustles slow. I'm a hustles side side hustlow.
Come on ask about me you don't. It's the side
Hustless podcast we call the Roof. So yes, Kelly is
in here today. She's in studio because you are a local.
You're a local to Seattle. Are you born and raised here?
I am? Actually, so you hate people like me. You are, No,
(01:10):
I love it. I mean it's made traffic a lot worse,
that's for sure, but yeah, I know I enjoyed the
diversity Seattle has gotten over the last like ten years
or something. That's crazy how much it's changed. So, Kelly,
you and I kind of connected in a weird way.
I had Kayla from Ctown Suite on my podcast last
year and she was like, I need to email you
(01:30):
about my friend. And this is how my mind works.
It's scatter brain beyond belief. She was like, you got
to check out this girl. She's amazing shoprawlic dot com.
I was like, cool, I read it. I don't even
think I clicked the link. Then you commented on what
post of mine? Well, so it was actually my friend
another friend Actually yeah. She was like Marie, you should
check out this girl in her shop and she tagged
(01:52):
my shop yeah, and I and I'm We started messaging
each other and I was like have we met? Why
do I know the name of your brand? And You're
like well, And then I think Kayla commented was like
she's the one I told you about. Yeah, yeah, because
I you know, I went started going through all your
podcasts and I saw that Kayla had been on That's
what I was like, Oh my gosh, what a small world.
And so yeah, she was a story sister of mine
(02:13):
in college and we still because she has her business
that she does all these cookies and amazing sweets and things,
We've actually been able to do a lot of events together.
Cool because another fun fact about me is that I
just obsessed over cookies. It was gonna say, yeah, I mean, so,
I mean any event I have, I want to have
cookies at and Kayle's just happened to be the best ever.
So yeah, that's how we know each other. I know.
(02:34):
I love like how people are connected and how you
kind of like came into my side Hustle world twice
and I was like, Okay, I gotta get her on THEE.
It's meant to. I feel very grateful for good friends
and and yeah that that you saw the tag. So
your side Hustle is an online do you say clothing store,
clothing boutique? How do you describe brawlick? Yeah, I usually
(02:56):
describe as an online shop. For some reason, the word
boutique just kind of this is like, yeah, it's kind
of like fluffy. So you like saying, yeah, I do.
When people don't really get it, then I kind of
I'm like, okay, it's kind of like an online boutique.
If they don't get what the shop is, maybe they
shouldn't be very exactly. So it's shop rawlic dot com
r O L L I c K. If you want
(03:16):
to check it out at any point during this interview,
we will have a discount code for you at the end,
which is awesome. Thank you for that, Kelly. So your
day job is what what do you do? Let's talk
about that and then we're going to work our way
into why you started all of this. Yeah, totally. So. Yeah,
my nine to five, five days a week, and I
work for an Amazon third party seller. So I mean,
(03:36):
obviously in Seattle, Amazon a big deal work, but my
company is actually not. I don't work for Amazon. I
work for a small company and we basically private label
our own products and sell them on Amazon. So primarily
we do toys and like hobby drones and sometimes other
random things. But yeah, I'm a product manager for them.
I started off as a buyer. They kind of been
(03:59):
adding onto my role constantly over the last year, so
they've kind of generalized it a little bit into product manager,
but yeah, so I'm doing everything from communicating with factories
overseas to find products and factories to source things. From
working with our design team to come up with like
branding and packaging, designs and concepts and logos and everything
for the products, you know, working with logistics and bringing
(04:20):
them in, working on our listings, getting them up online
on Amazon, and then you know, tracking reviews. And it
sounds like a lot. Yeah, yeah, that's a full time job,
it is. Yeah, how do you have time to run
your own clothing story? Because time management for a lot
of people is almost impossible to tackle. And if you
want to start a side housse and you've got a
full time job, it's almost like you really need to
(04:40):
lay out a game plan. So do you have like
a schedule or do you just get home and just
do whatever is there? Yeah, I mean it's definitely been
a lot of trial and air over the last couple
of years. I've been doing rolic on the side for
about two and a half years now. But yeah, it's
been a learning process. I would say, I I'm really
good at kind of planning out my goals for like
the month or something, and then trying to break it
(05:02):
up into smaller, bite sized things. So as far as
actually generating new kinds of concepts and stuff, that's how
I do that. And yeah, I have a very specific
to do list, um like every day I try to
make sure I'm like tackling those two doos. Then I
also you have to do the more tedious stuff like
packaging orders and doing social media, and you do that
yourself and everything. Yeah, yeah, it's my goal to eventually
(05:26):
you know, outsourced that obviously, but no one else works
for you, not for me, No, I've I've hired a photographer,
so she does all my photography. I was turning off.
I actually did that also and just you know, going
through photos and editing and all that was just like
and I didn't really know what I was doing also,
so that I was like, maybe I'll outsource this first.
So yeah, she's great. And then I have kind of
often on hired somebody to help out with social media,
(05:48):
but the r O I just hasn't really been there
for me so far. It's just been an area of
struggle for me and and I kind of missed doing it. Yeah,
it's kind of fun to post on Instagram, especially when
it's like your brand and your cury, and at some
point that is something you can hand off, but it's
also like one of the harder things to hand off
because you want to make sure your words, it's your brand,
(06:08):
You're putting it out there properly. And I'm assuming that's
a way for a lot of people to find you.
Is that where a lot of traffic comes from? Yeah?
So would. I mean Instagram has been like double edged
sword for me. It's been really hard. I feel like
I joined right at the wrong time when all the
algorithms changed, and it's just it's a cry and almost
(06:28):
every episode everyone talks about the struggle, and I'm like,
we're beating ourselves up over nothing because we can't we
can't crack this code. There there's no code to crack.
It really is random or whatever Instagram wants, and there's
nothing we can fix. So you're beating yourself up over
something that when you should be putting your energy in
with somewhere else sometimes but they're not finding you through Instagram,
(06:51):
Like where does the most of the traffic come in from? Yeah?
So I've kind of created what I hate the term,
but it's a you know, big marketing term I sales funnel. Um,
so we don't know. It sound like all the gurus
that I hate so much, but basically it's like if
you haven't heard me before, like obviously word of mouth
is the very very best kind of marketing there, of course,
(07:13):
but you got to reach beyond that. I try to
reach people through Facebook ads. It's usually kind of like
the first level of like introducing myself to somebody. So
it's you know, you pay a certain amount and you
can get out there and target people really specifically, and
so that's been kind of my like initial meeting point.
So yeah, so those don't really convert into sales that
well though for me. So it's mostly about getting those
(07:34):
people to click through, come to my site, be like Okay,
this is what they're about, some cute stuff, and maybe
I'll come back. But people forget about you in like
two point five seconds. Yeah, and it's not it's just
our brains. It's not no matter what your product is,
there's something else that just caught my eyes a second later,
and it's it's tough to grab that person's attention. But
if someone posts on Instagram, a random person or my
(07:56):
sister and I'm like, where'd you get that shirt that's
so cute? And she tells me it's to stick with me.
So word of mouth at the end of the day
really is the best advertising. Yeah. Absolutely. I mean referrals
that we offer like a discount code for referrals, that's
just like the biggest that's positive way. But also like
when people come to my say, I have like you know,
(08:16):
pop ups in place and basically trying to get them
on my email list because that is something that converts
actually really well. And I can kind of have like
a series of emails that like kind of an introductory
thing and like help people get to know what this
brand is actually all about versus like bye bye bye
cell cell cell. You know, it's kind of more of
a warming up process from the newsletter and email is
something we've been learning episode to episode of You Own that.
(08:38):
So you, Kelly, have all of these email addresses or
these whole addresses, whatever you have. If you have all
these Instagram followers, it doesn't matter because Instagram owns them
and tomorrow and Instagram shouts the lights off, you have nothing.
So the newsletter route is where people need to start
putting their energy because you have those names, and you
can get to their inbox and they may not check
(09:00):
it that day, because I can see you when I
have to send out a newsletter for our show, I'll
see the opens like two weeks later. Yeah, which is crazy,
Yeah it is. And yeah, and they can like show you,
like what how many sales were attributed to that campaign
and you know it'll be a month later and like
they'll that will be have kind of their like first
point of contact with your Obviously they signed up for
the lists at some point, but yeah, it's a really
(09:21):
great way to connect to people. And even if they're
not opening every email, you know, they're still seeing your
name come up like once I and I only send
like once a week, once every week trying to get
me to buy everything. Yeah, it's too much. I get
like eighty five emails every morning. I'm like, okay, I
need to un subscribe. So I want to know the
why and when and how? When you actually when did
(09:43):
shop rawlic or you just say Rolic? Right, Yeah, I
just say Rolic. I'm at Shop Rawlic everywhere, but it's
just for consistency and for you know, you are real capabilities.
So when did Rowlic start? What year? What month. So
I actually launched it online and it was November of
twenty sixteen. It was like literally like a day after
the election. I was like, I really timed this poorly.
(10:05):
It was weird shopping for clothing exactly. It was like
emotional shopping November. Why. At that time, I mean, I
was actually at a different full time job, and so
I had been there for probably like two and a
half years and was really happy there. I had a
boss I loved, she was great, and then she decided
(10:27):
to leave the company and I got a new boss
who wasn't so great. Yeah, Oh my gosh. I took
her for granted for sure while I had her, But yeah,
he was just kind of the epitome of what I
call a kind of a corporate douche bag. He would
just throw out like the buzzwords. He would just be
like trying to He would always say, I'm empowering you,
(10:48):
Kelly to to take this in frunt with it, when
really he was just throwing all of his work on me.
So it just became a pretty miserable situation. Um, And
so yeah, I just started like looking for new job
opportunities in the Seattle area. Wow. Yeah, everything I've ever done,
like I went to school for a prow merchandizing. I've
worked at other retailers in Seattle. Um, so it's always
been an apparel So yeah, you know, I was looking
(11:08):
at there's only a limited amount of apparel companies in
the city. Seattle isn't unless you want to work for
like Patagonia, they're really yeah, then they're not even I'm
sure based here, but like ari I is. But exactly,
it's not it's not fashion. It's not New York City,
it's not l A and we don't have that kind
of even it's like publishing and fashion. You just can't
find it here. Yeah, exactly. So yeah, I was going
(11:30):
to interview after interview, and I don't know if I'm
just terrible in interviews or what the deal was, but
I felt very qualified for all of the jobs, and
I was just getting like turned down time and a
time and again. It was so frustrating. And yeah, and
every time I kind of came away from one of
those interviews, I felt this kind of like kind of ickiness,
like almost mean girlness that when you said that in
an email to me, and you were like, for lack
of a better word, mean girlness. I'm like, no, that
(11:52):
is the word like, that is the best way to
describe that kind of stuff where so you felt like
they were just they were thought they were better than Yeah,
And you know, I didn't necessarily want to get into
another situation where I was really unhappy at a full
time job. I was like, am I just going to
be keep doing this rotation where it's not every two years?
I'm just unhappy and have to move on and then
I run out of companies because Seattle has so many
(12:14):
and I love it here. But so you decided to
just do it yourself. Yeah. Yeah, So basically I was like,
you know what, if no one else is going to
give me the job that I know I can do
and that I want, I will try to make it
myself and figure it out. So, um, yeah, I just
started doing a lot of Googling and research everyone. Yeah,
you gotta start somewhere, And honestly, it's just you can
(12:36):
find basically anything on the Internet. And since then, I
you know, invested in more like courses that are more
paid programs and have groups and things to help kind
of guide you. But yeah, for those initial steps, Google
it's the way to go. So you've taken classes before
my actual first step like where I really committed to
doing it. I paid for this program and I really
recommended to everybody. It's called My Own Irresistible Brand and
(12:58):
my Own ears is a brand. Yeah, it's called it's
like this branding course. It's like a six week program
where it really helps you kind of find your why
for the business, like helps you find who your dream
customers are and how do you speak to them and
just kind of this really in depth process for really
connecting to your brand as opposed to like just having
an online boutique, because those are kind of a diamond dozen.
(13:20):
You know. I wanted to be sure that I had
an actual message that goes along with everything they're. Like
you said, there are a lot of online boutiques there,
So how do you try to show that you're different
or pick me shop with me? What is the difference? Yeah? Well,
so as I was doing this like soul searching, going
through this branding school, Yeah, I really kind of found that,
like what sets me apart and what I'm passionate about
(13:41):
is I'm just kind of weird and I really and
you know, I'm just like you to say that just
like going through all that interviewing process where I was like,
I don't fit in with these people. They don't like me.
Obviously this isn't working. And you know, I've always been
known to just kind of be enjoy a good pun
as you've if you've checked out the website, you're probably recognize.
I just feel like in the fashion world there's so
(14:03):
much like it girl mentality, where's there's a serious girl
in size zero and like looking really serious and cool
and like, oh, we should all try to be just
like her. And I don't like that. I think that
you should be able to be yourself and where things
that make you feel like the hot mama that you are,
and and yeah, and just do you as kind of
my tagline, I just feel like that's what fashion is
(14:25):
there for. It contribute to you as a person and
not try to make you be the person that can
wear those clothes. So you have a part of shoprawlic
dot com that has a blog specifically, So do you
write all of those I do? Yeah, did you have
something that was or was did I just see that
on Instagram? It was how to not be an it Girl? Yes, yes,
that's so give me some of those tips off the
(14:46):
top of your head. You have to go into all
of its. Yeah, I mean they were pretty. It was
basically kind of breaking down what girl is, kind of
what that whole stereotype that they've created is just in
the fashion industry in general, I believe. But yeah, just
to up nick or, I mean, it just means to
be your own damn unicorn and like sing karaoke and
do the ugly dance moves and like I feel no
(15:07):
regrets and no remorse for being so unapologetically you. Kind
of all there is to it really is just you know,
knowing yourself, knowing what makes you happy, and surrounding yourself
with those people and not aspiring. You know, it's so
hard nowadays with social media to not get caught up
in like wanting a lifestyle or the body or the
family or whatever it is that other people have. I
(15:28):
think it's important to take a step back, have a
little gratitude for what you do have, and also recognize
that you are badass boss babe in your own right
and your own it well, and you're gonna stand out
by being yourself and not being like everyone else. I mean,
it's almost like it's common sense, how are we all
not just doing this but for some reason it's hard
for us. And I love that you've built this brand
(15:49):
around it. But I love also that you're so honest
in your story. So I was going through your highlights
and one of the things you said was I hate
being on camera, but I want to show you this,
and it's it's normal to not want, like to just
be perfeget shooting the cameras so many people. Some people
will come to me and be like, you're so natural
at that, and I'm like, because it is my job.
(16:11):
The fact that I'm talking into my phone is no
different than talking into a microphone for me. But someone
who just launched a clothing brand, that's not their normal job.
So what tips do you have for people? Are like,
I really want to do a sign out sohole, but
I don't want to put myself out there like that. Yeah. Man,
it's it's the biggest thing. And I feel like this
has been such a growing process for me. Just somebody
(16:33):
says it just kicking fear in the face basically over
and over and over again. Because clicking that submit button
for that branding school was like, it was a huge
investment for me, but worth it. Yeah, yeah, absolutely, no, No,
it was totally a great value. That was a fear
moment there. I was like, am I really committing to
doing this? Okay? You just you know, there's no going
back basically, I mean there is, but but yeah, and
(16:55):
it's I mean, it's the same thing with like reaching
out to somebody for a collaboration, like, man, maybe they're
too cool for me, blah blah. But at the end
of just do it, just do it. Yeah, what do
you got to lose? And yeah, I don't really enjoy
being on camera, but but it's the way that you
can connect with people nowadays, and people really enjoy it.
And you know, it's you just kind of gotta push
(17:16):
yourself beyond those boundaries. And when you do, it's I
gotta read some quote that was like nothing great came
from living in your comfort zone or something like that.
You know, it's like you just made that one. It
is quote me Kelly Jensen. No, but seriously, it's like
you really have to because it's so rewarding when you
do do that and you put yourself beyond what you
(17:37):
think your boundaries are, and then it pays in dividends.
You know, it's it's totally worth it. It's funny you
broke that way. You were talking about the not on
camera thing. I had a meeting I guess it was
a year and a half ago with Hot Dress Hot Mess.
You Are you familiar with her? She's a blogger local
to see Well, yeah, Bailey. So she was telling me something.
I told her, I appreciate that she goes on Instagram
(17:59):
story and beaks because so many of these bloggers or
women who were trying to launch their their brand or blog,
they would just post pictures and never knew who they were.
You had no connection. You don't even know what they
sound like, and it's so bizarre. And I told her
that and she was like, thank you, because I'm trying.
I'm trying to do that, and I thought it was amazing.
(18:19):
And it may be kind of painful for you to
do it, but the fact that people can actually hear
you and see you automatically attaches them to your brand
more because you're real. Yeah, it's I mean, it's it's
your personality. It's the way it shines through you know.
You can write as much as you want and take
post photos as much as you want, but like, there's
(18:39):
no really. I mean, I guess you can hide behind
a filter, but not really as much hiding in a
video as there is everywhere else online. It's true. Yeah,
I think that's why I like, I mean, this year
in particular, I think live video is just going to
be everything, which is even more terrifying. Yeah, but yeah,
it's what resonates with people. I think people truly are
missing um in this digital world, just that kind of
(19:02):
human interaction and so having that kind of you know,
albeit through a phone, but it's face to face interaction,
it kind of helps people connect again. So you're married.
When you went to your husband and said, I want
to start an online clothing store, how did that go?
He burst into tears. Now, I'm just now, I I
(19:24):
am honestly like the luckiest person in the whole freaking world,
because he he believes in me more than I do myself.
He was like, no, let's do it, like you totally
got this, and that was like that's amazing. Yeah. He Yeah,
I'm very fortunate because I know not everybody's in that situation.
So you have to put money out to it. Clearly,
you just told us you invested in that branding course
and there's way more things you obviously have to spend
(19:45):
your own money on before you start making it, and
when you're married that involves someone else exactly. Yeah, what's
yours is mine? Right, And I mean truthfully, he makes
more money than I do, so it was like it
was definitely a conversation to have. But but yeah, he
believed in me then and he still does and he's like, yeah,
definitely the biggest supporter and he sacrifices a lot for
(20:06):
me to be able to do this. Yeah, I'm very
fortunate have you you don't have to call them out
or if you want, you can, But have you had
any haters throughout this process? You know, not really, surprisingly
and happily you haven't really had any at least to
my face. I'm sure they're out there, but I haven't
really had anybody to like tell me I couldn't do it,
or like, what are you thinking? This is stupid? Yeah,
(20:26):
I mean I think there's definitely people where you think
that maybe they'll be more supportive and like hope for you,
and you might see them kind of like you know,
you know they're watching everything you're doing, but they're just
not really helping or supporting you. So that's kind of
been a little bit of a makes me feel a
little bit sad. But at the same time, it's like
I'm not for everybody, rolics, not for everybody. It's like,
it's okay. The people that I am for like love me,
(20:48):
love you know what I really like and what they
get out of it. So I just have to appreciate that,
and I'm really fortunate to not have people trying to
drag me through the matter or anything. Do you how
much time do you spend a week do you think
working overall? Mentally just constantly, It's it's just always on
my mind. Get home at like four thirty or something.
(21:08):
I usually try to put in at least like two
hours at home at night. And you know, even beyond that,
like if we're not doing anything like just sitting and
watching Netflix, I am the worst TV watching in the
entire world because I'm either on my phone or on
my laptop usually just also multitasking quote unquote, even though
I'm not really doing anything super productive. But yeah, so
there's that, And you know it depends on the week
(21:29):
to Like this last weekend, I had a photo shoot,
so that kind of took up the better part of
a day because I have to do that stuff on
the weekends or I'll do I've done quite a few
pop up shops or markets in this area too, and
that's you know, a whole weekend, whole day. Yeah, where
do you get the models from? Because I see all
the and I say models because that's who they are
in the photo. But I don't mean for anyone listening,
(21:51):
like you don't have like these models of like the
eight girl world. I'm not talking about that. The people
who are wearing your clothes on Instagram? Who are they?
Totally Yeah. Well, so if you look back to the
very very beginning of Relic, it was basically just friends
and they were just like the most beautiful, loyal friends
that you could ever ask for that, you know. I
asked him if they would model for me, and they
(22:12):
didn't know what they were doing. I didn't know what
I was doing, but because I was photographing back then,
and so they did that for me and that was awesome.
And now now I'm like hiring a photographer. I've been
doing that for about a year now. I kind of
found that it's a nice collaborative thing actually to work
with a lot of the bloggers in Seattle because they
want content and they want professional photos and in cute
(22:34):
hopefully yes, um and in that way, like I'll pay
for the photographer. Hopefully they liked the clothes enough where
they're not embarrassed to post about them. But then yeah,
then they get all the photo photographs to use however
they want. Have you been have you seen a good
r O I from that type of Yeah? Yeah, I
mean not only has it been great just for meeting
new people and you know, really getting to connect with
(22:56):
because it's just a whole community here, the whole blogger
community that not necessarily a part of, but I get
to like participate in a lot of it. But yeah,
so I've gotten that. And then they're also just great
models because they're familiar with being in front of a camera,
so they, you know, I don't have to be like okay,
now pose like this because I don't. Really they know
a lot better than I do. So it's been great
(23:17):
just yeah, hopefully creating a win win situation for everybody.
And you know, then they post. I've had a few
of them like actually write blog posts with the photos,
and you know that's something that lives online forever. So
I'll get clickbacks through that. It's just been a really
great way, and you know, I just love that for
the most part, they're everyday girls. There are all different
shapes and sizes and you know, represent you and I.
You know, they're just kind of not your typical model
(23:40):
quote unquote. Then they're real. Yeah exactly. I like to
just show show the clothes on real people in real
everyday kind of situations, even though you wouldn't be photographed
every day. But you know what, yes, yes, how do
you pick the clothes that go to schapralic dot com.
My very first trip I took to go source product
was down to Las Vegas for the Magic Trade Show,
(24:03):
and that it's a pretty big one, um in the industry.
It's one of the more overwhelming experiences of a lifetime.
But it is. Um it's awesome. It's kind of like
a one stop shop basically for tons and tons of vendors.
But it's also I kind of described it once. I
was like, imagine just stopping through the clearance rack of
coals for like three days straight. There's just so much
(24:24):
crap that you have just saved through. Yeah, And so
I try to be really picky and specific about what
I bring in, making sure that the fabrics are nice,
because if it's not comfortable, I don't want to wear it,
they don't want to wear it. It's not worth it.
I don't want things that we're gonna fall apart after
one wash, you know. I want to be kind of
like in a mid range where we're you know, everything
on our sites under a hundred dollars, but it's still
(24:44):
nice quality stuff that should hopefully last for a long time,
and that is also really versatile to transition. And that's
kind of like my biggest thing now actually is making
sure I'm picking products that are really versatile for women's
lifestyles that are my dream customers. So they're going to
their office during the day, or their moms at home
with their kids, and maybe they're going to like a
(25:05):
market on the weekend, traveling around to find something like that. Yeah,
thank but things that will like transition through all those
different activities and also through different phases of life almost
because you know, it's almost like at between my customers
being not moms and moms and so finding things that
like potentially you could wear through part of your maternity
and you know, if you're nursing or whatever, you know,
(25:27):
finding finding those little gems that will last with you
for a long time. That's always Michael, are you ever
wearing something that you sell and someone's like, oh, cute, sure,
and you're like, oh, it's this great website chapter. I
am to an extent. I mean, I'd wear it all
the time because I don't buy other clothes. Now, it's
it's great for you because you are a walking billboard
(25:49):
at that point. You get to see and feel the
clothes and wear them and understand what it's like for
the people buying it. And I'm sure you get it
much cheaper exactly. I told my husband, I'm like, we're
saving money here. This is great. No, But in listening
to your podcast, I've heard a few people saying how
like it's really important for them to just keep telling
people about their brands and like, you know, just keep
(26:10):
putting it out there over and over again. And that's
something that I really need to work on because I'm
not like the greatest advocate for myself. I don't like,
not that I would consider it bragging, but you know,
if someone says it's cute, sure, I'd be like, oh
my gosh, you should go to my website. It's this
fabulous place stock like, oh my god, thank you so much.
I actually sell this for you to kind of be
like not flabbergasted. But if you act like that. I
(26:32):
don't know if Tatum talked about it on the end
of your review. Sometimes, I don't know if we had
the conversation on the podcast or in real life, but
she says that she's really bad at that, and that
her husband will do it and she will roll her
eyes at him if he's like, oh, my wife has
a magazine. Does your husband like brag about that kind
of stuff? Yeah, exct yeah, And I'm just like, yeah,
(26:52):
I mean it's cool, and it's I think it's also
the mentality of a side hustler is that we you know, like,
I'm not making my full time living off of this
yet and so yeah, yeah, yeah, yeah, but it's hard
for me to like, you know, look at it like
I'm an entrepreneur to killing it. But yeah, and it's
(27:13):
it's a mindset thing. And hopefully this is this is
a year I can finally like to bring myself to
realize that what I'm doing is pretty cool. You're gonna
go into work to the door, and hey, everybody guess
what I know. Well, and that's the thing too with
the full time job, it's like that everybody there knows
about it, and it actually helped me get my position.
There's because to show, hey, look what I do on
my own exactly. Yeah, And I mean a lot of
(27:35):
companies now they put that in their job description like
I want an entrepreneurial mindset or yeah, so I got that.
But it's hard to like go into like work and
talk about what you're actually really passionate about on the
side because you don't want them thinking that they don't
want them threatened and yeah, and that you're like not
working hard at your day job, because I definitely still am.
(27:55):
I you know, I'm able to compartmentalized. Is very hard. Yeah,
but yeah, it's it's it's kind of hard to do both.
But I'm working. So what is your app that is
not Instagram that you love to use for your side household? Yes,
well I actually was using it right before we got
on the air when you told me to upload the
(28:16):
discount code, I put a note in there. Um, it's
called a sauna, A saunas it's a s A n
A Okay, I was in a few spelling basse when
growing up, me too. Yeah, um, but yeah, it's an
amazing like task management app and it's both on the
computer and on your phone, and so you can view
(28:37):
it in like a calendar view, or you can view
it as just like a list, and you can have
different projects that have like multiple subtasks for it. So
like let's say you wanted to do like your February
feet podcast, you can create a project for that and
then have all these tasks within it, like any contact
so and so, and then you can put all of
like the descriptions, and you can even later like if
(28:59):
you have like a team, you can have people assigned
to different tasks and put dates on them. So I
was gonna say, why not use Apple Reminders because you
have an iPhone I can see it. Yeah, And well, so,
I mean I still have a calendar where and that's
more for me meetings and things that I need where
I need to be and like rest of our time.
But yeah, having this kind of calendarized to do list
(29:21):
is really helpful for me just with the limited amount
of time that I have. Yeah, you're gonna love it.
And there's another one out there, called trell. Oh yeah,
and it's a little bit more like visual, but it
almost started feeling too cluttered for me. So asana, it's
it's my jam. Thank you, because I haven't heard something
like that a while. Okay, so you brought me a gift.
(29:41):
I want to open it up on the podcast, let's see. Okay, So,
actually this is awesome. I'm glad you did this. You've
got a white shopping bag that has a R sticker
on it, which is your logo for all, Like, was
this something you bought in the beginning? Um, so it's
kind of been, you know, a work in progress. I
didn't really need any shopping bags or anything just but
(30:04):
but like I said, I've been doing a lot more
like pop up shops and markets and things, and so
having to have something for people to take items. And
its tissue paper is just like you use the same
tissue paper when you're mailing things, you know. I love it.
It's okay, what do I have? I'm so excited? Okay,
I won't read the note on the air. Oh my god, stopped.
This is a shirt with Martine dirty Martinis all over.
(30:25):
I don't know if you're a Martini gal, but I
figured it out. I'm an alcohol gal. I love that
you came in here and you said I picked out
something but I thought would perfectly be for you. So
now I'm a good thing or a bad thing that
you picked this. But people can shop with a discount code,
which is awesome. It is code Carla Marie. You're doing
twenty percent off. Well, you're reminded yourself to set it
(30:46):
in your absolutely. You can go to shop rolic dot
com it's r O L L I c K. Or
on Instagram it's at shop rawlic. Follow Kelly, support Kelly.
This is amazing. Thank you for coming in. I love
your story. I love that it stemmed from something I
don't want to say bad, but it's sent from you
being like, you know what, I'm going to do it
(31:06):
on my own. You keep telling me, no, I'm gonna
do it, So break down those walls and keep on
keep on doing you. Thank you, Kelly. Thanks for coming
in course, thank you so much for listening to Side
Hustlers and Kelly's story. I appreciate you listening every week
and for supporting the incredible people on this podcast. Your
support doesn't go unnoticed. I hear from every single side
(31:27):
Hustler that you followed, liked, commented, or shopped from them,
So thank you, and as always, if you can, rate, review,
and share this podcast, I'd appreciate it. Sometimes everyone's you
know it all about working out, so why not listen
to some real experts. Joined Anthony every Wednesday for Workout Wednesday.
(31:49):
Celebrity coaches, die and experts, professional athletes, and more. Available
worldwide on the I Heart Radio lapp
I'm Carla Murray. This is my side Hustlers podcast, where
I talk to people following their passion outside of their
day job, or people who have turned their side hustle
into a full time hustle. This week we're gonna talk
to Kelly. She's the creator of online clothing shop Rawlic.
Kelly created Rawlic not only because she loved the fashion industry,
(00:22):
but because she was rejected from it so many times.
This is a story of how you can take a
bunch of nose and turn them into your own giant. Yes.
For a lot of people, you know, why are you?
Why do you know what you want to do? And
this is what you want to do and do it.
I'm a hustles side side hustle. Do it. I'm a
hustles side hust do it. I'm a hustles sid show.
(00:46):
I'm a hustles slow. I'm a hustles side side hustlow.
Come on ask about me you don't. It's the side
Hustless podcast we call the Roof. So yes, Kelly is
in here today. She's in studio because you are a local.
You're a local to Seattle. Are you born and raised here?
I am? Actually, so you hate people like me. You are, No,
(01:10):
I love it. I mean it's made traffic a lot worse,
that's for sure, but yeah, I know I enjoyed the
diversity Seattle has gotten over the last like ten years
or something. That's crazy how much it's changed. So, Kelly,
you and I kind of connected in a weird way.
I had Kayla from Ctown Suite on my podcast last
year and she was like, I need to email you
(01:30):
about my friend. And this is how my mind works.
It's scatter brain beyond belief. She was like, you got
to check out this girl. She's amazing shoprawlic dot com.
I was like, cool, I read it. I don't even
think I clicked the link. Then you commented on what
post of mine? Well, so it was actually my friend
another friend Actually yeah. She was like Marie, you should
check out this girl in her shop and she tagged
(01:52):
my shop yeah, and I and I'm We started messaging
each other and I was like have we met? Why
do I know the name of your brand? And You're
like well, And then I think Kayla commented was like
she's the one I told you about. Yeah, yeah, because
I you know, I went started going through all your
podcasts and I saw that Kayla had been on That's
what I was like, Oh my gosh, what a small world.
And so yeah, she was a story sister of mine
(02:13):
in college and we still because she has her business
that she does all these cookies and amazing sweets and things,
We've actually been able to do a lot of events together.
Cool because another fun fact about me is that I
just obsessed over cookies. It was gonna say, yeah, I mean, so,
I mean any event I have, I want to have
cookies at and Kayle's just happened to be the best ever.
So yeah, that's how we know each other. I know.
(02:34):
I love like how people are connected and how you
kind of like came into my side Hustle world twice
and I was like, Okay, I gotta get her on THEE.
It's meant to. I feel very grateful for good friends
and and yeah that that you saw the tag. So
your side Hustle is an online do you say clothing store,
clothing boutique? How do you describe brawlick? Yeah, I usually
(02:56):
describe as an online shop. For some reason, the word
boutique just kind of this is like, yeah, it's kind
of like fluffy. So you like saying, yeah, I do.
When people don't really get it, then I kind of
I'm like, okay, it's kind of like an online boutique.
If they don't get what the shop is, maybe they
shouldn't be very exactly. So it's shop rawlic dot com
r O L L I c K. If you want
(03:16):
to check it out at any point during this interview,
we will have a discount code for you at the end,
which is awesome. Thank you for that, Kelly. So your
day job is what what do you do? Let's talk
about that and then we're going to work our way
into why you started all of this. Yeah, totally. So. Yeah,
my nine to five, five days a week, and I
work for an Amazon third party seller. So I mean,
(03:36):
obviously in Seattle, Amazon a big deal work, but my
company is actually not. I don't work for Amazon. I
work for a small company and we basically private label
our own products and sell them on Amazon. So primarily
we do toys and like hobby drones and sometimes other
random things. But yeah, I'm a product manager for them.
I started off as a buyer. They kind of been
(03:59):
adding onto my role constantly over the last year, so
they've kind of generalized it a little bit into product manager,
but yeah, so I'm doing everything from communicating with factories
overseas to find products and factories to source things. From
working with our design team to come up with like
branding and packaging, designs and concepts and logos and everything
for the products, you know, working with logistics and bringing
(04:20):
them in, working on our listings, getting them up online
on Amazon, and then you know, tracking reviews. And it
sounds like a lot. Yeah, yeah, that's a full time job,
it is. Yeah, how do you have time to run
your own clothing story? Because time management for a lot
of people is almost impossible to tackle. And if you
want to start a side housse and you've got a
full time job, it's almost like you really need to
(04:40):
lay out a game plan. So do you have like
a schedule or do you just get home and just
do whatever is there? Yeah, I mean it's definitely been
a lot of trial and air over the last couple
of years. I've been doing rolic on the side for
about two and a half years now. But yeah, it's
been a learning process. I would say, I I'm really
good at kind of planning out my goals for like
the month or something, and then trying to break it
(05:02):
up into smaller, bite sized things. So as far as
actually generating new kinds of concepts and stuff, that's how
I do that. And yeah, I have a very specific
to do list, um like every day I try to
make sure I'm like tackling those two doos. Then I
also you have to do the more tedious stuff like
packaging orders and doing social media, and you do that
yourself and everything. Yeah, yeah, it's my goal to eventually
(05:26):
you know, outsourced that obviously, but no one else works
for you, not for me, No, I've I've hired a photographer,
so she does all my photography. I was turning off.
I actually did that also and just you know, going
through photos and editing and all that was just like
and I didn't really know what I was doing also,
so that I was like, maybe I'll outsource this first.
So yeah, she's great. And then I have kind of
often on hired somebody to help out with social media,
(05:48):
but the r O I just hasn't really been there
for me so far. It's just been an area of
struggle for me and and I kind of missed doing it. Yeah,
it's kind of fun to post on Instagram, especially when
it's like your brand and your cury, and at some
point that is something you can hand off, but it's
also like one of the harder things to hand off
because you want to make sure your words, it's your brand,
(06:08):
You're putting it out there properly. And I'm assuming that's
a way for a lot of people to find you.
Is that where a lot of traffic comes from? Yeah?
So would. I mean Instagram has been like double edged
sword for me. It's been really hard. I feel like
I joined right at the wrong time when all the
algorithms changed, and it's just it's a cry and almost
(06:28):
every episode everyone talks about the struggle, and I'm like,
we're beating ourselves up over nothing because we can't we
can't crack this code. There there's no code to crack.
It really is random or whatever Instagram wants, and there's
nothing we can fix. So you're beating yourself up over
something that when you should be putting your energy in
with somewhere else sometimes but they're not finding you through Instagram,
(06:51):
Like where does the most of the traffic come in from? Yeah?
So I've kind of created what I hate the term,
but it's a you know, big marketing term I sales funnel. Um,
so we don't know. It sound like all the gurus
that I hate so much, but basically it's like if
you haven't heard me before, like obviously word of mouth
is the very very best kind of marketing there, of course,
(07:13):
but you got to reach beyond that. I try to
reach people through Facebook ads. It's usually kind of like
the first level of like introducing myself to somebody. So
it's you know, you pay a certain amount and you
can get out there and target people really specifically, and
so that's been kind of my like initial meeting point.
So yeah, so those don't really convert into sales that
well though for me. So it's mostly about getting those
(07:34):
people to click through, come to my site, be like Okay,
this is what they're about, some cute stuff, and maybe
I'll come back. But people forget about you in like
two point five seconds. Yeah, and it's not it's just
our brains. It's not no matter what your product is,
there's something else that just caught my eyes a second later,
and it's it's tough to grab that person's attention. But
if someone posts on Instagram, a random person or my
(07:56):
sister and I'm like, where'd you get that shirt that's
so cute? And she tells me it's to stick with me.
So word of mouth at the end of the day
really is the best advertising. Yeah. Absolutely. I mean referrals
that we offer like a discount code for referrals, that's
just like the biggest that's positive way. But also like
when people come to my say, I have like you know,
(08:16):
pop ups in place and basically trying to get them
on my email list because that is something that converts
actually really well. And I can kind of have like
a series of emails that like kind of an introductory
thing and like help people get to know what this
brand is actually all about versus like bye bye bye
cell cell cell. You know, it's kind of more of
a warming up process from the newsletter and email is
something we've been learning episode to episode of You Own that.
(08:38):
So you, Kelly, have all of these email addresses or
these whole addresses, whatever you have. If you have all
these Instagram followers, it doesn't matter because Instagram owns them
and tomorrow and Instagram shouts the lights off, you have nothing.
So the newsletter route is where people need to start
putting their energy because you have those names, and you
can get to their inbox and they may not check
(09:00):
it that day, because I can see you when I
have to send out a newsletter for our show, I'll
see the opens like two weeks later. Yeah, which is crazy,
Yeah it is. And yeah, and they can like show you,
like what how many sales were attributed to that campaign
and you know it'll be a month later and like
they'll that will be have kind of their like first
point of contact with your Obviously they signed up for
the lists at some point, but yeah, it's a really
(09:21):
great way to connect to people. And even if they're
not opening every email, you know, they're still seeing your
name come up like once I and I only send
like once a week, once every week trying to get
me to buy everything. Yeah, it's too much. I get
like eighty five emails every morning. I'm like, okay, I
need to un subscribe. So I want to know the
why and when and how? When you actually when did
(09:43):
shop rawlic or you just say Rolic? Right, Yeah, I
just say Rolic. I'm at Shop Rawlic everywhere, but it's
just for consistency and for you know, you are real capabilities.
So when did Rowlic start? What year? What month. So
I actually launched it online and it was November of
twenty sixteen. It was like literally like a day after
the election. I was like, I really timed this poorly.
(10:05):
It was weird shopping for clothing exactly. It was like
emotional shopping November. Why. At that time, I mean, I
was actually at a different full time job, and so
I had been there for probably like two and a
half years and was really happy there. I had a
boss I loved, she was great, and then she decided
(10:27):
to leave the company and I got a new boss
who wasn't so great. Yeah, Oh my gosh. I took
her for granted for sure while I had her, But yeah,
he was just kind of the epitome of what I
call a kind of a corporate douche bag. He would
just throw out like the buzzwords. He would just be
like trying to He would always say, I'm empowering you,
(10:48):
Kelly to to take this in frunt with it, when
really he was just throwing all of his work on me.
So it just became a pretty miserable situation. Um, And
so yeah, I just started like looking for new job
opportunities in the Seattle area. Wow. Yeah, everything I've ever done,
like I went to school for a prow merchandizing. I've
worked at other retailers in Seattle. Um, so it's always
been an apparel So yeah, you know, I was looking
(11:08):
at there's only a limited amount of apparel companies in
the city. Seattle isn't unless you want to work for
like Patagonia, they're really yeah, then they're not even I'm
sure based here, but like ari I is. But exactly,
it's not it's not fashion. It's not New York City,
it's not l A and we don't have that kind
of even it's like publishing and fashion. You just can't
find it here. Yeah, exactly. So yeah, I was going
(11:30):
to interview after interview, and I don't know if I'm
just terrible in interviews or what the deal was, but
I felt very qualified for all of the jobs, and
I was just getting like turned down time and a
time and again. It was so frustrating. And yeah, and
every time I kind of came away from one of
those interviews, I felt this kind of like kind of ickiness,
like almost mean girlness that when you said that in
an email to me, and you were like, for lack
of a better word, mean girlness. I'm like, no, that
(11:52):
is the word like, that is the best way to
describe that kind of stuff where so you felt like
they were just they were thought they were better than Yeah,
And you know, I didn't necessarily want to get into
another situation where I was really unhappy at a full
time job. I was like, am I just going to
be keep doing this rotation where it's not every two years?
I'm just unhappy and have to move on and then
I run out of companies because Seattle has so many
(12:14):
and I love it here. But so you decided to
just do it yourself. Yeah. Yeah, So basically I was like,
you know what, if no one else is going to
give me the job that I know I can do
and that I want, I will try to make it
myself and figure it out. So, um, yeah, I just
started doing a lot of Googling and research everyone. Yeah,
you gotta start somewhere, And honestly, it's just you can
(12:36):
find basically anything on the Internet. And since then, I
you know, invested in more like courses that are more
paid programs and have groups and things to help kind
of guide you. But yeah, for those initial steps, Google
it's the way to go. So you've taken classes before
my actual first step like where I really committed to
doing it. I paid for this program and I really
recommended to everybody. It's called My Own Irresistible Brand and
(12:58):
my Own ears is a brand. Yeah, it's called it's
like this branding course. It's like a six week program
where it really helps you kind of find your why
for the business, like helps you find who your dream
customers are and how do you speak to them and
just kind of this really in depth process for really
connecting to your brand as opposed to like just having
an online boutique, because those are kind of a diamond dozen.
(13:20):
You know. I wanted to be sure that I had
an actual message that goes along with everything they're. Like
you said, there are a lot of online boutiques there,
So how do you try to show that you're different
or pick me shop with me? What is the difference? Yeah? Well,
so as I was doing this like soul searching, going
through this branding school, Yeah, I really kind of found that,
like what sets me apart and what I'm passionate about
(13:41):
is I'm just kind of weird and I really and
you know, I'm just like you to say that just
like going through all that interviewing process where I was like,
I don't fit in with these people. They don't like me.
Obviously this isn't working. And you know, I've always been
known to just kind of be enjoy a good pun
as you've if you've checked out the website, you're probably recognize.
I just feel like in the fashion world there's so
(14:03):
much like it girl mentality, where's there's a serious girl
in size zero and like looking really serious and cool
and like, oh, we should all try to be just
like her. And I don't like that. I think that
you should be able to be yourself and where things
that make you feel like the hot mama that you are,
and and yeah, and just do you as kind of
my tagline, I just feel like that's what fashion is
(14:25):
there for. It contribute to you as a person and
not try to make you be the person that can
wear those clothes. So you have a part of shoprawlic
dot com that has a blog specifically, So do you
write all of those I do? Yeah, did you have
something that was or was did I just see that
on Instagram? It was how to not be an it Girl? Yes, yes,
that's so give me some of those tips off the
(14:46):
top of your head. You have to go into all
of its. Yeah, I mean they were pretty. It was
basically kind of breaking down what girl is, kind of
what that whole stereotype that they've created is just in
the fashion industry in general, I believe. But yeah, just
to up nick or, I mean, it just means to
be your own damn unicorn and like sing karaoke and
do the ugly dance moves and like I feel no
(15:07):
regrets and no remorse for being so unapologetically you. Kind
of all there is to it really is just you know,
knowing yourself, knowing what makes you happy, and surrounding yourself
with those people and not aspiring. You know, it's so
hard nowadays with social media to not get caught up
in like wanting a lifestyle or the body or the
family or whatever it is that other people have. I
(15:28):
think it's important to take a step back, have a
little gratitude for what you do have, and also recognize
that you are badass boss babe in your own right
and your own it well, and you're gonna stand out
by being yourself and not being like everyone else. I mean,
it's almost like it's common sense, how are we all
not just doing this but for some reason it's hard
for us. And I love that you've built this brand
(15:49):
around it. But I love also that you're so honest
in your story. So I was going through your highlights
and one of the things you said was I hate
being on camera, but I want to show you this,
and it's it's normal to not want, like to just
be perfeget shooting the cameras so many people. Some people
will come to me and be like, you're so natural
at that, and I'm like, because it is my job.
(16:11):
The fact that I'm talking into my phone is no
different than talking into a microphone for me. But someone
who just launched a clothing brand, that's not their normal job.
So what tips do you have for people? Are like,
I really want to do a sign out sohole, but
I don't want to put myself out there like that. Yeah. Man,
it's it's the biggest thing. And I feel like this
has been such a growing process for me. Just somebody
(16:33):
says it just kicking fear in the face basically over
and over and over again. Because clicking that submit button
for that branding school was like, it was a huge
investment for me, but worth it. Yeah, yeah, absolutely, no, No,
it was totally a great value. That was a fear
moment there. I was like, am I really committing to
doing this? Okay? You just you know, there's no going
back basically, I mean there is, but but yeah, and
(16:55):
it's I mean, it's the same thing with like reaching
out to somebody for a collaboration, like, man, maybe they're
too cool for me, blah blah. But at the end
of just do it, just do it. Yeah, what do
you got to lose? And yeah, I don't really enjoy
being on camera, but but it's the way that you
can connect with people nowadays, and people really enjoy it.
And you know, it's you just kind of gotta push
(17:16):
yourself beyond those boundaries. And when you do, it's I
gotta read some quote that was like nothing great came
from living in your comfort zone or something like that.
You know, it's like you just made that one. It
is quote me Kelly Jensen. No, but seriously, it's like
you really have to because it's so rewarding when you
do do that and you put yourself beyond what you
(17:37):
think your boundaries are, and then it pays in dividends.
You know, it's it's totally worth it. It's funny you
broke that way. You were talking about the not on
camera thing. I had a meeting I guess it was
a year and a half ago with Hot Dress Hot Mess.
You Are you familiar with her? She's a blogger local
to see Well, yeah, Bailey. So she was telling me something.
I told her, I appreciate that she goes on Instagram
(17:59):
story and beaks because so many of these bloggers or
women who were trying to launch their their brand or blog,
they would just post pictures and never knew who they were.
You had no connection. You don't even know what they
sound like, and it's so bizarre. And I told her
that and she was like, thank you, because I'm trying.
I'm trying to do that, and I thought it was amazing.
(18:19):
And it may be kind of painful for you to
do it, but the fact that people can actually hear
you and see you automatically attaches them to your brand
more because you're real. Yeah, it's I mean, it's it's
your personality. It's the way it shines through you know.
You can write as much as you want and take
post photos as much as you want, but like, there's
(18:39):
no really. I mean, I guess you can hide behind
a filter, but not really as much hiding in a
video as there is everywhere else online. It's true. Yeah,
I think that's why I like, I mean, this year
in particular, I think live video is just going to
be everything, which is even more terrifying. Yeah, but yeah,
it's what resonates with people. I think people truly are
missing um in this digital world, just that kind of
(19:02):
human interaction and so having that kind of you know,
albeit through a phone, but it's face to face interaction,
it kind of helps people connect again. So you're married.
When you went to your husband and said, I want
to start an online clothing store, how did that go?
He burst into tears. Now, I'm just now, I I
(19:24):
am honestly like the luckiest person in the whole freaking world,
because he he believes in me more than I do myself.
He was like, no, let's do it, like you totally
got this, and that was like that's amazing. Yeah. He Yeah,
I'm very fortunate because I know not everybody's in that situation.
So you have to put money out to it. Clearly,
you just told us you invested in that branding course
and there's way more things you obviously have to spend
(19:45):
your own money on before you start making it, and
when you're married that involves someone else exactly. Yeah, what's
yours is mine? Right, And I mean truthfully, he makes
more money than I do, so it was like it
was definitely a conversation to have. But but yeah, he
believed in me then and he still does and he's like, yeah,
definitely the biggest supporter and he sacrifices a lot for
(20:06):
me to be able to do this. Yeah, I'm very
fortunate have you you don't have to call them out
or if you want, you can, But have you had
any haters throughout this process? You know, not really, surprisingly
and happily you haven't really had any at least to
my face. I'm sure they're out there, but I haven't
really had anybody to like tell me I couldn't do it,
or like, what are you thinking? This is stupid? Yeah,
(20:26):
I mean I think there's definitely people where you think
that maybe they'll be more supportive and like hope for you,
and you might see them kind of like you know,
you know they're watching everything you're doing, but they're just
not really helping or supporting you. So that's kind of
been a little bit of a makes me feel a
little bit sad. But at the same time, it's like
I'm not for everybody, rolics, not for everybody. It's like,
it's okay. The people that I am for like love me,
(20:48):
love you know what I really like and what they
get out of it. So I just have to appreciate that,
and I'm really fortunate to not have people trying to
drag me through the matter or anything. Do you how
much time do you spend a week do you think
working overall? Mentally just constantly, It's it's just always on
my mind. Get home at like four thirty or something.
(21:08):
I usually try to put in at least like two
hours at home at night. And you know, even beyond that,
like if we're not doing anything like just sitting and
watching Netflix, I am the worst TV watching in the
entire world because I'm either on my phone or on
my laptop usually just also multitasking quote unquote, even though
I'm not really doing anything super productive. But yeah, so
there's that, And you know it depends on the week
(21:29):
to Like this last weekend, I had a photo shoot,
so that kind of took up the better part of
a day because I have to do that stuff on
the weekends or I'll do I've done quite a few
pop up shops or markets in this area too, and
that's you know, a whole weekend, whole day. Yeah, where
do you get the models from? Because I see all
the and I say models because that's who they are
in the photo. But I don't mean for anyone listening,
(21:51):
like you don't have like these models of like the
eight girl world. I'm not talking about that. The people
who are wearing your clothes on Instagram? Who are they?
Totally Yeah. Well, so if you look back to the
very very beginning of Relic, it was basically just friends
and they were just like the most beautiful, loyal friends
that you could ever ask for that, you know. I
asked him if they would model for me, and they
(22:12):
didn't know what they were doing. I didn't know what
I was doing, but because I was photographing back then,
and so they did that for me and that was awesome.
And now now I'm like hiring a photographer. I've been
doing that for about a year now. I kind of
found that it's a nice collaborative thing actually to work
with a lot of the bloggers in Seattle because they
want content and they want professional photos and in cute
(22:34):
hopefully yes, um and in that way, like I'll pay
for the photographer. Hopefully they liked the clothes enough where
they're not embarrassed to post about them. But then yeah,
then they get all the photo photographs to use however
they want. Have you been have you seen a good
r O I from that type of Yeah? Yeah, I
mean not only has it been great just for meeting
new people and you know, really getting to connect with
(22:56):
because it's just a whole community here, the whole blogger
community that not necessarily a part of, but I get
to like participate in a lot of it. But yeah,
so I've gotten that. And then they're also just great
models because they're familiar with being in front of a camera,
so they, you know, I don't have to be like okay,
now pose like this because I don't. Really they know
a lot better than I do. So it's been great
(23:17):
just yeah, hopefully creating a win win situation for everybody.
And you know, then they post. I've had a few
of them like actually write blog posts with the photos,
and you know that's something that lives online forever. So
I'll get clickbacks through that. It's just been a really
great way, and you know, I just love that for
the most part, they're everyday girls. There are all different
shapes and sizes and you know, represent you and I.
You know, they're just kind of not your typical model
(23:40):
quote unquote. Then they're real. Yeah exactly. I like to
just show show the clothes on real people in real
everyday kind of situations, even though you wouldn't be photographed
every day. But you know what, yes, yes, how do
you pick the clothes that go to schapralic dot com.
My very first trip I took to go source product
was down to Las Vegas for the Magic Trade Show,
(24:03):
and that it's a pretty big one, um in the industry.
It's one of the more overwhelming experiences of a lifetime.
But it is. Um it's awesome. It's kind of like
a one stop shop basically for tons and tons of vendors.
But it's also I kind of described it once. I
was like, imagine just stopping through the clearance rack of
coals for like three days straight. There's just so much
(24:24):
crap that you have just saved through. Yeah, And so
I try to be really picky and specific about what
I bring in, making sure that the fabrics are nice,
because if it's not comfortable, I don't want to wear it,
they don't want to wear it. It's not worth it.
I don't want things that we're gonna fall apart after
one wash, you know. I want to be kind of
like in a mid range where we're you know, everything
on our sites under a hundred dollars, but it's still
(24:44):
nice quality stuff that should hopefully last for a long time,
and that is also really versatile to transition. And that's
kind of like my biggest thing now actually is making
sure I'm picking products that are really versatile for women's
lifestyles that are my dream customers. So they're going to
their office during the day, or their moms at home
with their kids, and maybe they're going to like a
(25:05):
market on the weekend, traveling around to find something like that. Yeah,
thank but things that will like transition through all those
different activities and also through different phases of life almost
because you know, it's almost like at between my customers
being not moms and moms and so finding things that
like potentially you could wear through part of your maternity
and you know, if you're nursing or whatever, you know,
(25:27):
finding finding those little gems that will last with you
for a long time. That's always Michael, are you ever
wearing something that you sell and someone's like, oh, cute, sure,
and you're like, oh, it's this great website chapter. I
am to an extent. I mean, I'd wear it all
the time because I don't buy other clothes. Now, it's
it's great for you because you are a walking billboard
(25:49):
at that point. You get to see and feel the
clothes and wear them and understand what it's like for
the people buying it. And I'm sure you get it
much cheaper exactly. I told my husband, I'm like, we're
saving money here. This is great. No, But in listening
to your podcast, I've heard a few people saying how
like it's really important for them to just keep telling
people about their brands and like, you know, just keep
(26:10):
putting it out there over and over again. And that's
something that I really need to work on because I'm
not like the greatest advocate for myself. I don't like,
not that I would consider it bragging, but you know,
if someone says it's cute, sure, I'd be like, oh
my gosh, you should go to my website. It's this
fabulous place stock like, oh my god, thank you so much.
I actually sell this for you to kind of be
like not flabbergasted. But if you act like that. I
(26:32):
don't know if Tatum talked about it on the end
of your review. Sometimes, I don't know if we had
the conversation on the podcast or in real life, but
she says that she's really bad at that, and that
her husband will do it and she will roll her
eyes at him if he's like, oh, my wife has
a magazine. Does your husband like brag about that kind
of stuff? Yeah, exct yeah, And I'm just like, yeah,
(26:52):
I mean it's cool, and it's I think it's also
the mentality of a side hustler is that we you know, like,
I'm not making my full time living off of this
yet and so yeah, yeah, yeah, yeah, but it's hard
for me to like, you know, look at it like
I'm an entrepreneur to killing it. But yeah, and it's
(27:13):
it's a mindset thing. And hopefully this is this is
a year I can finally like to bring myself to
realize that what I'm doing is pretty cool. You're gonna
go into work to the door, and hey, everybody guess
what I know. Well, and that's the thing too with
the full time job, it's like that everybody there knows
about it, and it actually helped me get my position.
There's because to show, hey, look what I do on
my own exactly. Yeah, And I mean a lot of
(27:35):
companies now they put that in their job description like
I want an entrepreneurial mindset or yeah, so I got that.
But it's hard to like go into like work and
talk about what you're actually really passionate about on the
side because you don't want them thinking that they don't
want them threatened and yeah, and that you're like not
working hard at your day job, because I definitely still am.
(27:55):
I you know, I'm able to compartmentalized. Is very hard. Yeah,
but yeah, it's it's it's kind of hard to do both.
But I'm working. So what is your app that is
not Instagram that you love to use for your side household? Yes,
well I actually was using it right before we got
on the air when you told me to upload the
(28:16):
discount code, I put a note in there. Um, it's
called a sauna, A saunas it's a s A n
A Okay, I was in a few spelling basse when
growing up, me too. Yeah, um, but yeah, it's an
amazing like task management app and it's both on the
computer and on your phone, and so you can view
(28:37):
it in like a calendar view, or you can view
it as just like a list, and you can have
different projects that have like multiple subtasks for it. So
like let's say you wanted to do like your February
feet podcast, you can create a project for that and
then have all these tasks within it, like any contact
so and so, and then you can put all of
like the descriptions, and you can even later like if
(28:59):
you have like a team, you can have people assigned
to different tasks and put dates on them. So I
was gonna say, why not use Apple Reminders because you
have an iPhone I can see it. Yeah, And well, so,
I mean I still have a calendar where and that's
more for me meetings and things that I need where
I need to be and like rest of our time.
But yeah, having this kind of calendarized to do list
(29:21):
is really helpful for me just with the limited amount
of time that I have. Yeah, you're gonna love it.
And there's another one out there, called trell. Oh yeah,
and it's a little bit more like visual, but it
almost started feeling too cluttered for me. So asana, it's
it's my jam. Thank you, because I haven't heard something
like that a while. Okay, so you brought me a gift.
(29:41):
I want to open it up on the podcast, let's see. Okay, So,
actually this is awesome. I'm glad you did this. You've
got a white shopping bag that has a R sticker
on it, which is your logo for all, Like, was
this something you bought in the beginning? Um, so it's
kind of been, you know, a work in progress. I
didn't really need any shopping bags or anything just but
(30:04):
but like I said, I've been doing a lot more
like pop up shops and markets and things, and so
having to have something for people to take items. And
its tissue paper is just like you use the same
tissue paper when you're mailing things, you know. I love it.
It's okay, what do I have? I'm so excited? Okay,
I won't read the note on the air. Oh my god, stopped.
This is a shirt with Martine dirty Martinis all over.
(30:25):
I don't know if you're a Martini gal, but I
figured it out. I'm an alcohol gal. I love that
you came in here and you said I picked out
something but I thought would perfectly be for you. So
now I'm a good thing or a bad thing that
you picked this. But people can shop with a discount code,
which is awesome. It is code Carla Marie. You're doing
twenty percent off. Well, you're reminded yourself to set it
(30:46):
in your absolutely. You can go to shop rolic dot
com it's r O L L I c K. Or
on Instagram it's at shop rawlic. Follow Kelly, support Kelly.
This is amazing. Thank you for coming in. I love
your story. I love that it stemmed from something I
don't want to say bad, but it's sent from you
being like, you know what, I'm going to do it
(31:06):
on my own. You keep telling me, no, I'm gonna
do it, So break down those walls and keep on
keep on doing you. Thank you, Kelly. Thanks for coming
in course, thank you so much for listening to Side
Hustlers and Kelly's story. I appreciate you listening every week
and for supporting the incredible people on this podcast. Your
support doesn't go unnoticed. I hear from every single side
(31:27):
Hustler that you followed, liked, commented, or shopped from them,
So thank you, and as always, if you can, rate, review,
and share this podcast, I'd appreciate it. Sometimes everyone's you
know it all about working out, so why not listen
to some real experts. Joined Anthony every Wednesday for Workout Wednesday.
(31:49):
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