August 19, 2019 • 41 mins
FYI!!! Carla Marie is no longer the host of a morning show in Seattle but she is still supporting small businesses in every way possible. She’s even started her own small business with her radio cohost and best friend, Anthony. All of the links below will help you stay up to date!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Side Hustlers. I'm your host from my Heart Radio,
Carla Murie. You can find me on Instagram at the
Carla Maurie And yes, Carla Maurie is my first name
for those of you who are very confused. So I
started side Hustlers back in March two thousand eighteen when
I realized there were a ton of people in this
world who were doing extra work just because they were
(00:22):
passionate about something else other than their day job. The
people the guests that I have had on this podcast
have all owned their own businesses aside from their nine
to five. It's pretty wild and I've been seeing a
lot of news articles lately thanks to a lot of
you sending them to me, all about the quote unquote
side hustle life. And it's awesome getting to see these
(00:42):
people who are small business owners, most of them getting
recognition everywhere. And the one thing we do know from
the guests that I've had on this podcast is that
most of these people who have these second jobs and
create their side hustle it's for a creative outlet that
they're not getting at their day job. But that is
not the case for this week's guests. This week, we
(01:03):
talked to Jesse and Adrian. They are roommates who started
their own scrunchy company. It's called your fav scrunch A
and you can find the r L and the description
of this podcast, but it's your and then it's f
A V S c r U n c h e
dot com. And both of them they love their day jobs.
They really are passionate about what they are doing during
(01:25):
the day, but they also love up cycling scrunches. They
take donated clothing or clothing that they find it second
hand stores and they turn them into the cutest scrunches.
And Guys, I know you're listening right now, going why
do I care about hair ties? Their work ethic and
how they started the company. It's just a great story
and I swear you're gonna learn a lot from them.
You never know, you might be able to work with
(01:46):
them and you may get a great gift for that
girlfriend in your life. So you can follow along on
their Instagram, it's at your FAIV Scrunchy. As we hear
their story, that's why all you are f A V
S c r U n c h E. Let's meet
Jesse and Adrian for a lot of people. You know,
why are you wait? Do you know what you want
(02:07):
to do? And this is what you want to do?
Do it. I'm a hustle, side hustle do it. I'm
a hustle hut do it. I'm a hustle hut come
on ask about me yo yo. It's the side Hustless
podcast we call the Roof. Okay, as we were just
talking about in the studio before we got started, I'm
(02:29):
so excited for today's episode that I don't even know
where to start. So I've got Jesse and Adrian in
studio studio, see what I mean in studio, It's going
to be a disaster. Hi guys, Hello, Hello, So you
guys created it's your favorite scrunch Okay, because I've been
saying scrunchy this whole time. But then I saw the
little what is that thing called well asters yeah till yeah,
(02:51):
and I was like, oh, I'm saying this wrong. So
it's is it favorite or faith? Your faith? Your faith? Faith?
Sust Okay, we don't of that. We left the e
off of. We'll get into that's okay. So as we're
gonna learn the story, people can check you guys out
it's your f A V S c R U N
(03:12):
c h e R dot com and on Instagram so
everyone can follow along as we hear your story. Um,
but Adrian and I actually met at Full Moon Market,
which I've talked about on this podcast a bunch I've
had Tawny on this podcast from Full Moon Market and
it was just a great moment when I saw you there,
I was like, I love scraun cheese. Tell me everything
about this and I bought a bunch and then he
(03:33):
started telling me that they're from up cycled clothing. And
I want to get into why you guys did this,
your roommates and friends. But you have day jobs that
you love, and I think that's very important because a
lot of people in this podcast don't necessarily love their
day jobs. So I want to talk about that. So Adrian,
you go first. What is your day job? Yes, so,
(03:54):
I am a co cafe manager for a specialty chocolate
and coffee shop in South Lake. You in. It's in
this beautiful, like big warehouse kind of airy space and
it's a coffee shop in the front and then a
venue space in the back that we rent down so
we could we should have done a live PC. There
are a bunch of like screaming kids. When I left,
(04:15):
they were doing like a kid's camp, So maybe not
today next time. And then it's really interesting at church
owns the whole building and so they've been in that
neighborhood for ten years now, and so they were there
before Amazon, like two years before Amazon moved in, so
they've really seen the neighborhood change and it's a really
interesting Like they host a women shelter on Monday nights
(04:36):
UM that I'm pretty involved in and that was kind
of my entrance point two years ago into that space
and community. But anyway, they serve you know, top executives
and cancer researchers, but also folks who live in the
Cascade triangle. And you obviously love this job. This is
like you're not trying to get rid of that job.
You really do love what you're doing. Yeah, so your
(04:58):
favor Scrouncha is just an extra little And actually we've
been able to sell scrunches in the cafe. That's cool.
And then I think they want us to come back
in the fall, which is exciting. That is very exciting.
But yeah, they're all about supporting local crafters and artists
and things. And actually Amanda, she was the person who
introduced us to the full Moon Market. So who is Amanda?
(05:20):
She Amanda, She has what is it modern science project? Yeah,
she does pottery surrounding it's really fun jewelry and it's
really that's a fun connection to She works across the
parking lot from the cafe that has been like our
regular for the last probably three or four years, and
it's just like part of our family, basicly. And so
she introduced Jesse and I to that market, and then
(05:41):
she actually has sold stuff in our cafe as well.
We'll get into this at some point also in this episode.
But I love connections and the fact that someone who
is a customer of yours got you into full Moon
Market and then I met you a full Moon Market
and now here we are doing this podcast, it's like, okay,
now where do we go next? And that's line and
I love this kind But Jesse, you have several I
(06:01):
don't even know what is your actual day jobs the
side hustle, So break that down for us. Yeah, I
like a lot of things. Great. Yeah, um, my main
job is my official title is a pediatric mental health
specialist to um at Seattle Children's Hospital in the Psychiatry
and Behavior in Medicine unit, which is a lot of words.
So all of this to say, I work with kiddos
in crisis, in mental health, crisis and just all sorts
(06:23):
of different ways that I work with them. But yeah,
that's that's I'm really interested in mental health, really passionate
about it, but um haven't really figured out what that
looks like with like grad school and what's next. So
I also have a couple of side gigs because I
can't do mental health crises every day. I'm yeah, yeah, exactly,
So this is our creative outlet. And then my other
(06:43):
two jobs are I'm a piano teacher for kiddos as well.
Um yeah, and then with a couple of adults that
want to be my students. But I really really love
to be one of your students. I'd be a terrible student,
but I would love it, love it. Yeah. And then
I also do respe care for a young adult in
the area. So what exactly does that mean? Respe Care
(07:05):
can mean so many different things, but this person is
like very high functioning, So it's really just us going
out in the community and doing different activities and um,
me kind of empowering them to be able to do
things for themselves. They have like various disabilities that make
it so that they just kind of need somebody with
them to help make sure that they can, uh, you know,
properly like do things socially or um, yeah, just be
(07:28):
able to make different transactions. So it's a blast we
hang out. I feel like you guys are the overachievers
of this podcast that I've had. You guys are way
above and beyond. It's amazing what you guys are doing.
But your faith scrunch. If I say scrunchy, am I
going to be I'm going to really focus on saying
scrunch a But so take me back to when and
(07:50):
why the hell this started, because you guys are literally
making scrun cheese and the scrunchees that I'm talking about.
If you're like trying to figure out what I'm talking
about and you're a guy, like what is happening? It's
not like the tiny elastic band, that little black thing
that your girlfriend usually has on her wrist. This is
like the cute, stylish ones that you can wear as
a bracelet or you can wear in your hair. And
you've probably seen this trend over the last year and
(08:12):
a half two years, really blow up. You guys are
making these at home in your apartment. So how the
heck did this start? Yeah, So about once a month,
I host this thing called art Night, where I just
I like making space for people. And so it's a
space where everybody can come and just do art where
in our in our living room. And who are these people? Like?
Friends are just strange? Well, like basically I meet somebody
(08:34):
and then I'm like, huh, I feel like you would
dig art night, And so then I invite them and
and sometimes it's a lot of people. Sometimes it's like
just nothos to us. But whatever it is. I've noticed though,
that a lot of people feel more comfortable when there's
like a theme to the art night. Yeah. Well, someone's like, Hey,
I'm having an art night in my apartment. Want to
come over. I'm like, what are what is exactly? Yeah?
(08:55):
What's your medium? Yeah? So I realized that people tend
to feel more comfortable when they have an activity. So
I decided to teach people how to make scrunches. I
just googled it and like, that's not the same way
we make them. Now we've definitely processed. Innovation is an
important of our business. Um. But yeah, at the time,
I just like googled how to make scrunchies and then um,
(09:16):
some people came over Adrian, I just started making them
and then from there it became a joke. At that point,
it was a joke. What do you mean a joke?
Like it was so easy and they were so fun,
and like Jesse literally just has like a been a big,
huge container bin of fabric that she's because she's also
an avid sewer and has been cracked maybe a hoarder,
but borderline, and so we just started using some of
(09:40):
her fabric and we were like, oh, this is fun,
this is easy, and Jessie and I feel like everybody
kind of made their scrunchy and then Jessie never like
we're gonna keep going, and we just making them and
you haven't stopped, yeah, and we're like, wow, this is
actually like super easy. We probably could sell them to
our friends. And then it kind of evolved from like, oh,
let's just use all of this fabric that Jesse already has,
(10:01):
like we don't want to spend more money on fabric,
and I would say both of us have a passion
for sustainability and interest in doing our part, and it
kind of evolved into this like, oh, why don't we
actually use like thrifted materials or things that people give us,
or even if we have I'm so mad right now
because I have so many things that I actually wanted
(10:22):
to give you guys, we have a whole carly And
that's like part of the fun thing is it's like
if you have like a pair of jeans or a
shirt that's like super meaningful and significant to you, but
you don't necessarily want to give it away, you can
totally find a new purpose for it by us turning
it into scruncheese. It's such a cool idea, Like I'm
(10:43):
thinking of all the things you could do with like
a bride could be super cool. Yeah, yeah, I'm so excited.
Two weddings so far and so far and so yeah.
I just kind of evolved from there. I think that
was last September that we first made it at art night.
When did you decide to like, Okay, this is a business.
It was a joke. And then we were at dinner
for Adrian's birthday and we were I kept on being like,
(11:06):
we need a name, like this isn't real until we
have a name. And then Adrian's friends Kirsten and Aaliyah
were the ones were like, how about scrunch a And
we looked each other that kind of like in the
glossier kind of yeah I get it. Yeah I like that.
And so that is where and again it was kind
of a jug where like, oh my gosh, we're gonna
like have this like like exciting name. And yeah, at
(11:29):
that point we came up with kind of our little
Instagram tag. And that night also Adrian's friend had been
starting a business as well, Like, okay, you guys were
just hanging out. People are just like starting friends. Yeah,
we have really cool friends. Friends are awesome. Yeah. One
of my coworkers actually at the cafe, she's been there
for like probably I think she's the most veteran person
there and she does all of our food prep and
(11:51):
baked goods there. So forever. She's had like these killer scones,
really great cookies. And she's half Japanese like me. Her
mom's from Japan. She goes back and visits family all
the time. And so she's had this whole idea like
of a catering company for suites with like a Japanese
kind of fusion twist, and so she was kind of
getting into that zone too, like Okay, yeah, I'm going
(12:12):
to launch this little catering box company. I'm gonna have
this big launch party in February. You all should be
vendors at my event, along with across the parking lot
and a couple of other customers that we have at
the cafe. And so from then, like in November, it
was kind of go time, like Okay, we have to
actually figure this out. And it definitely took us like
(12:32):
pickups and some like trials that the right process. Two
weeks before we were going to be at the launch party,
I got pneumonia. So I was in the hospital for
a week and at by the end of my stay
I came home and it was like three or four
days until the launch party. We made a few scrunchies,
but like we hadn't made a ton, and like that,
I think us deciding to make scrunches in that time,
(12:55):
like when it was like I had mosized, and like
it took a lot of energy, Like let's talk about
like doing things at two am, Like we did it
right up to the hospital and I was not contagious.
That scrunches was like in the midst of the snow
storms and everything, but we just swing our scrunches. Yeah,
we did it. And like then we like made enough
to come to this awesome launch event and had like
(13:18):
kind of a funny little set up where my boyfriend
was like helping us string scrunchy like on a line,
and people at this event like, I love them? Or
was it right? Was it right away the people love them?
Or what happened wasn't really our demographic? Yeah, there's a
lot of men. They're actually our first official sale that
we use, like we used a credit card just swipe
(13:39):
our a little like square reader and everything was to
a guy and he was bald, and he was asking
me why he should buy a scrunchy and I said, well,
you probably know somebody with hair, and that was the
selling point. You probably know somebody. Oh my goodness, yes,
this is great. Yeah, you probably. That was the start
(14:03):
we could do. Likewise, I know, isn't that wild, But
you know, the rest of it has been pretty easy
from there. But yeah, we had a couple of friends
come out and then a couple of people we didn't
know who were there and they were like, wow, this
is such a cool idea. We were kind of like,
we've never done this, we don't really know what we're doing.
So we're just gonna give everybody discounts. And I think
(14:25):
we sold like eight scrunches maybe, but we're like, wow,
that was like, you know, like a decent like eight
bucks or something. We're less than that, and so I
was like, Okay, people like this idea. I think if
we had like a website and more of like a
brand and an Instagram following, like we could actually make
this happen. So then how are people finding you guys?
(14:45):
Is it like randomly from Instagram? Or you noticing that
you're getting customers that you're not directly communicating with, like
people are funding you. Yeah, it's yeah, that's happened more
every time. Like the first random person, we like we
both look at each other like what this has become?
Really like, this isn't somebody that somebody we yeah, oh
my goodness, Yeah, but we're not really sure. I mean,
(15:07):
like we need to do some data analytics because I've learned.
I feel like I could start like a lot of
coworkers and friends have supported us, and then they kind
of repost it and then other people see it. I
honestly though, think that like the full Moon market that
was a huge and also Frankie and exposure we were
we were in Frankie and Joe's for their sustainability Sustainability
(15:30):
month the ice cream. It was such a cute scrunch
is we still have fabric from it that it was
perfect for Luckily we had plenty, but it's like this
really cute like white and pink stripe and bed sheet.
So then what is the process or I guess obviously
you're not putting out a huge investment efforts. You don't
(15:51):
have to go buy materials. You don't have to a
lot of people are on this podcast have to buy
the product and then hope it sells. You guys are
either working with shirts and clothes or your own or
you're going to a thrift store. So I'm assuming that
the return on investment in this situation is great. Yeah. Yeah,
We've definitely had some process going through like our cogs
(16:12):
and trying to figure out like, okay, like our most
like the biggest spend or expenditure for the COG is
labor for cost of good souls can break it down
like materials, and like you said, our materials are pretty
low and it's super fun to go thrift shopping for
I'm sure, I guess in the biggest investment you guys
(16:34):
have is time does it take to make one scrunchy?
Right now? It takes I think six and a half minutes.
We had Jessie like time it out. That does depend
kind of on the type of fabric, like silk, And
we did like a bathing suit scrunchy more recently that proof,
but that one was a little bit tougher to so
(16:54):
because the material was kind of slippy. That's actually a
great idea because I have obviously been wearing scrawn she's
more often and I think they look cute. But if
I want to go in the water, I'm like, I
don't use a bathy suit. Yeah. Yeah, But when we started,
I think that our our time was like thirteen minutes
(17:15):
your time in half. It was. That day was a
really big day for us as a business, Like we
were it was a work day and we had met
with somebody just a random person who wanted to not random,
but like a really cool dude um that wanted to
talk through like business stuff with us. And we got home.
We were like, man, like this has to take your lay.
This is never going to be something that like we
can actually make money off of, or like our our
(17:36):
time investment won't be worth it because time is so
important to both of us. Um. But then Adrian had this.
I was making scrun cheese and we're doing the cog
and like the time for the cog and uh Adria
was like, wait what if you did this? And I
was like not that. But then and so like it
was this electric like hour where all of the sudden
Adrian had come up with come up with the best idea,
(17:59):
and all of a sudden it was cut in half
and we were making sprungees so much faster, and it
was finally like, wait, this is actually it was another
moment of wow, we should be doing this, Like we're
figuring out how to do this well and do it better.
It's worth the time that we're investing. And I can
tell that the two of you are very in tune
with one another, your honestly roommates and your best friend
best friend yea best friends. So I've heard both things
(18:19):
on this podcast. I've heard go into a business with
your best friend I've heard never go into business with
your best friend. What is that? Process depends on there?
Any Agram number totally have been taking mind your favorite. Yeah,
so this I'm assuming that means that you guys match up. Well,
I think we do, Okay, So it's just like we
(18:39):
just yeah, we just work really well together. There's like
this trust I think in our relationship, Like I trust
Adrian more than a lot of people in the world,
and like, yeah, I just in respect, I think too,
it's great. And I think the fact that we lived
together too, we know what the schedules, like, we can
care for each other and like, hey, you know what, actually,
let's just nick our plans to do scrunchy tonight, like
(19:01):
let's go out to dinner instead, or like just a
few weeks ago, I had Adam from leaf Shave on
the podcast. He and his friend Adam also created a
Razor sustainable racer, and he talked about how when they
launched their business, because they were friends and co workers,
they wanted to have a business plan intact, so that
if an argument ever did come up, let's resort to
(19:24):
the plan we made in the beginning. It says, this
is how we handle this situation, let's do it. Have
you guys at all thought about that far into the
future of if this business really takes off? Who am
I in this role? Who are you in this role?
Have you thought about that at all? We The one
thing we've made decision wise is we have our LLC
now and Adrian is like fifty something percent. Adria has
(19:45):
like a little bit more of more because I honestly
feel like maybe we just kept it. No, I think
you have more, okay, because I trust her more than me.
I mean, I trust myself. I think that's very level
head and stuff. But I think at the end of
the day, Adrian Elliott is the person that makes the
right decision, And like, I yeah, but see, that's a
huge part of a relationship, knowing when you have like
(20:09):
what is your strong point and when is someone else's
strong point? And owning a business with someone is like
being married to this personally and knowing how to argue
and how to state your opinion without putting them down
because you have to work with this person. And you
guys are like and I kind of said this earlier,
but watching the two of you talk, it's great because
you don't talk over each other. And then is a huge,
(20:32):
huge selling point in any relationship to know, at least
for me in radio, when I interview people and you
can have conversations and not try to one up one another.
It's so amazing that you guys have that relationship and
it's huge, and I can see it with the two
of you. Yeah, as Jesse said, we have this guy.
It's another super random connection. He was my lift driver
(20:52):
and I was like going to I don't remember where
I was going, but I was talking about, Oh yeah,
like what do you you? Is this your full time job?
And he was like, oh, well, actually I do this
to supplement my business development gig that I have and
I just started my own company. And so I was
asking him like, oh, like off the record, could you
give me some tax like advice, Like you know, I
(21:17):
just started this little scrunchy business. And so I started
telling him about and he's like, wow, that's actually so cool.
And then you know, it was like a ride share.
So another passenger got in and we were still talking
about it, and she was like, oh wow, can I
see the scrunchy So I like, this is Adrian the
magic of Adrian. Ay. She's an incredible sales woman likes
it's amazing and yeah, and so we just started talking
(21:40):
and we've exchanged Instagram handles and he messaged us shortly
after and was like, yeah, like I would love to
talk with you all and just kind of like get
a vibe for where you're at and if you need
any help, like I would love to just like sit
down and chat. And so we're kind of were going
into that like oh gosh, like we don't want to
creepy lift drivers. That's literally every person I've told out
this from my family is like, this is not right.
(22:02):
But what what is his Instagram? Um? I forget gosh,
we would have to look it up. Yeah, but he
is honestly the kindest person. And we went into that
thinking like, okay, like we don't want to lose our story,
Like we don't want to get lost in the numbers
and the money and like scaling and all this, because
right now we're just two people that can barely have
time for this but love doing it and I think
(22:23):
we love the connection part of that, and so we
don't want to lose that story. And so it was
really affirming because that was his whole goal to and
he was like yeah, like I would totally love to
just sit down with you all like every couple of months, Like,
don't even worry about paying me, like I'll just help.
And he's very knowledgeable, so he helped us get set
up with the LLC. And it's interesting you're talking about
connectedness earlier, like he after our conversation, he was talking
(22:47):
about like another like business thing that he because of
like talking to us and hearing about our passion and
sustainability and all the things that we were working on.
He then like had found this other business opportunity that
he jumped at because like he had like talked us
and been inspired by what we're doing. And yeah, that
connectedness like is what makes it so that, like you
know that what you're doing is good, Like if it
if other things are being created from what you're creating,
(23:10):
I feel like that's a sign that you're doing something
that's incredible. And Jesse, you had mentioned to me when
I asked you guys to send over some info about
your fav scrunch, you said, um, something along the lines
of the crazy part is that you've been able the
two of you build this business off of people like
this lift driver basically volunteered their time for your passion.
Do your friends like come over and work on the
(23:33):
countries with you? Guys, they volunteered. We haven't taken them
up on that, but you want to do it so bad.
Adrie's boyfriend he has taken photos for us. My brother
has like printed stuff for us and like shipped it
to us and made our business cards and our banner.
And Adrie's dad made us a stamp because he works
in a stamp shop. And I know you right, you
do have the cute like the tag. Yeah. And then
(23:54):
we have a friend, well, Jesse's friend did a lot
of like our logo and then a couple of our graphics. Um.
And then Leah Leiah she she's great. She ended up
trading us stick and poked tattoo scrunch ees for real scrunches.
And so my favorite line, yeah, people asked me about
my tattoo. We both got scrunchy tattoos. What I have
(24:19):
one like on my thigh. We got them chickened out
at the end, but we got them a week after
our launch stopping and so she like took I think
we sent her a picture of a scrunchy and then
she like rendered the whole image and then came with
her little like tattoo printer and had all these different
sizes we could choose from and placements and everything. And
then she, I mean, she doesn't do this professionally. She's
(24:41):
like getting into that as a side us. What is
going on right now? Let me get this right? I
feel like how old are you guys? By the way
you're making me feel like a mom? Is this moment? Okay?
You traded someone, You gave someone scrun cheese in return
for twos of scrungees and this person is not officially
(25:02):
a tattoo and she did it in our living room
and it took like two and a half hours each
because it was stick well and how good that? What
if the hell does that mean sticken poke? Literally like
so like this is so like one tattoo on my
arm is a gun and that means like versus a
you like, take a needle and you stick it and
instead she has a tattoo gun now and it's way
(25:22):
more painful like sticking post. They take way longer. And Adrian,
you got it on your thigh? Yes, that sounds like
right on my I band and you guys wild that
was like when we started the business, I told Adrian,
I mean, I'm in, but as long as I get
tattoo money out of this, Like all I care is
that it's paying for my tattoos at some point, and
(25:43):
it happens so far, got me a free one. That's
all that matters back so far. So then what is
the plan for your business? Is it Okay, we want
to be sold to department stores? Do you want more
people to work with you guys? Like, what is the
big plan? I think we're at kind of that tipping
point right now where we're kind of figuring out like, Okay,
we have barely any time, but yet you know we
(26:05):
do this like ten hours a week sometimes. And another
problem is that there's so many people that want to
partner with us like we are. We already have a
commitment for um this one organization water first and we're
going to be making scrunches so they're like high school
students that work with this organization can purchase them and
then like mother Sara at Sadrew's Adrew's Church wants us
(26:26):
to turn pre speciments into scrunchy. And we also have
another gal from my church. She works for the Seattle
Shakespeare Company and she does like their development stuff, but
she's like, we have all these costumes, like I'd love
for you to turn them into scrunches and then we
can sell them at our auctions. Like I'm by the way,
my mind is going so fast. I have a note,
(26:48):
like I have one, two, three, or four five notes
that I've been taking over here of things that I'm
just like, they can do this, they can do this, Like, Yeah,
I'm so excited for you guys, because the concept of
a scrunchy has been around since who knows when. Mean, yeah,
it just came back the idea of wearing these scruntries.
But what you guys are doing with it and taking
it from clothing and up cycling and you can actually
(27:10):
have a meaning behind the thing in your hair because
it was from your favorite shirt. So what is your
plan for that? Can Can I be living in Kansas
and say, oh, I want you guys to make scrunchy
out of my shirt? They just can someone mail it
to you? Yeah, So we have a place on our
website where people can send us little inquiries. Um, and
that hasn't really happened yet. I feel like people have
(27:30):
said they wanted to and like, but like it takes
us like like this water first, like this has taken
like meetings and like setting of course, but theoretically anybody
could if God forbid someone and someone's family passes away. Okay,
this was so and so's favorite T shirt. Let's make
it and give it to everyone. That's totally something people
could do. Or your favorite high school T shirt or whatever.
I mean, there's T shirt blankets, why not countries And
(27:53):
it's cool. You can have it with you all the time,
and it's a great talking point for people like, oh,
where'd you get that? Scraunchy is actually my old high
school track teacher. And that's such a cool idea that
you guys have been able to just revamp something that
already existed but put a meaning behind it because scrunchy
has never had a meaning and probably the first time. Yeah,
(28:14):
And that's like the interesting thing, Like as we look
at other companies who are doing this um like on
Instagram and their marketing and everything, it's like, Okay, well
they have really cute stuff, but like they're you're right,
like there's not a ton of meaning behind it or
like there's not that extra story like a bigger narrative,
and the story is so important because it's what sells.
It really does. Like you can get any influencer at
(28:36):
any moment behind your brand, but honestly, if you have
a story, it does so much better. And it's funny
you guys bring that up. I've seen so many influencers
just slap their name on a scrunchy brand that like
they're all getting from the same random warehouse in China,
and everyone's putting their name on. Anyone can do it,
and they're like four times the amount of money that
yours cost, and there's just so much more meaning and
(28:59):
reason to buy the scrunchies you're creating, which brings me
to the point that your price point is incredibly affordable.
I mean, it's unbelievable. Is that something that you think
is kind of not hurting you guys, but like in
the future you're like, all right, we're gonna up this
or this is what you want to do forever. I
think that it depends how we scale. I mean, if
we bring people on and we're paying people money to
(29:21):
do stuff to stew for us and things, then yeah,
that might be added into the cost. But I think
right now, like going back to the COG. Even though
our price point is pretty low, like we're making a
pretty good margin because our material costs are so low
and so accessibility has been really important for us to
like that's the reason we have three different sizes of scrunchy.
I mean it doesn't sound like a big deal, but
like for us, that carries a lot of meaning that
(29:43):
not just somebody, like somebody with fine hair and with
somebody with more natural hair can wear our scrunchy by
us and like not feel like they're like yeah, exactly,
And so like I think something that like we're continually
talking about and wrestling with is the accessibility of the
price point um, because like there are like the people
that are interested in us right now are our age
and like and they're going to grow with you, which
(30:06):
is so important. And I feel like a lot of
your demographic also is younger, and it is teenagers who
can afford to buy it with their money that they've
made at their jobs are from their parents, Like their
parents are gonna be like, no, I'm not spending all
my money on that because it is super affordable, and
then that consumer is going to grow with you. Guys,
and who knows what you could create next, because you're
(30:26):
definitely going to grow. I do not see you guys
making scruncheese for I mean I see you making scrunchees forever,
but I see there being so many more things. Well yeah,
and that's one thing that Daniel, our business guy, has
kind of talked to us like, Okay, you know obviously
like scruncheese is awesome and it's something that's super in
right now, but you know this again going back story,
like what is the story here? Like you're basically teaching
(30:48):
people that they can have a lot more of a
sustainable lifestyle and they can actually up cycle things that
they will use and that are here for their every
day And so he's like, what's the story? Like, I
think it's more than scrunches, Like what else could be
made great cycles? And doesn't hurt to start. I mean
you're so early on, but it doesn't hurt to keep
your mind going like that. So when it does come up. Okay,
(31:10):
So you're selling scrunches on your website, you're selling them
at markets, you're selling them at the space in South
Lake Union Adrian where you work. Where else do you
guys want to sell scrunches. Right now, we are in
talks with the Eco Collective. They're in Ballad and they're
like a zero waste seek that has all kinds of
cool stuff. Um and again back to connecting. I went
(31:31):
to this like sustainability event and sat across the table
from one of the co founders, and I had I
knew that the other co founder was going to be
on the panel of the event, and so I had
brought little business cards. I was ready to make a
little approach because we had been talking. We just live
in Ballard, and we were like, oh my god, me too,
(31:51):
like we'd love to get into some of the really
fun little shops and Ballad. So anyway, I approached it
and I was kind of like, so this is gonna
sound super weird, but my me and I have an
up cycled scrunch company. And she almost like spit out
her drink because she was like, I have been looking
for up cycled such and so she was like, yeah, like,
my hair is curly and I like to put it
(32:12):
up in silk. But like, I'm also a vegan, and
so I wanted like a vegan silk scrunchese. And we're like, oh,
like we can for sure make that happen because they're
up cycled and so anyway, we've been in talks with them.
They just moved, so it's been a little bit of
a process, but yeah, definitely having more wholesale accounts. Do
you think like department store wholesale will happen one day?
(32:33):
I mean, it's interesting with our product thinking about like
the process and I don't know, it really just depends
on what developing this looks like and like what how
I mean, I think it'll take it'll be in a
little while, but I mean that's something that big could
totally happen because like our product is truly one of
a kind, it's like so special, but also that's a
hindrance in a lot of ways, like one of the
(32:55):
kind product, so a little bit tough unless they want
like two so special exactly. Yeah, and you mentioned that
you were doing scrunches for what was the organization at
the school the water at our first so we're partnering
(33:16):
with them probably in the fall, and they had a
ton of leftover fabric from one of their fundraiser dinners
and it's like this beautiful, vibrant fabric and so anyway,
they have student ambassadors, and the woman that we're working
with is kind of like, yeah, I feel like my
students would love to like either sell these to their friends.
I think there's something about when they go and travel
to one of the countries, they go to this place
(33:38):
and buy scrunch ees themselves, and so it's kind of
like symbolic for them. So anyway, the fabric is a
little bit waxy, it's almost like a thicker thing. So
we're still prototyping that. Have you thought about working with
other organizations? So actually, in terms of scaling again, we're
at that tipping point where we feel like we could
invest our two energy, you know in wholesale account marketing
(34:01):
pop up markets and getting us out there, but we
just don't have the time to sew all of these scrutchets.
Have you thought about and you might have done this,
I just haven't noticed it. Have you thought about doing
a d I Y video for people or is that
would that hurt you think hurt your business? I feel like,
again in that kind of realm of accessibility, like I
think it's totally fine for us to make that more
(34:24):
available for people, like oh yeah, like literally you could
do this at home. I do think, you know, obviously
because we've spent time on our process and our materials
and all that, like you don't want to put your
secrets out there all totally. But at the same time,
you know, like but also like have kind of our
own method and so we think, Yeah, something we continue
to talk about is like a scarcity versus abundance mentality,
(34:45):
and like that's been like coming and looking at something
and being like, oh, like there's not much here, like
like glass half empty or glass half ful, really, and
that's been like kind of a sticker and like a
lot of like the arguments we've gotten into is like
the like the mentality with which we're looking at something,
and so like my first my first response is fear
and like scarcity and like this isn't going to work out.
(35:05):
But like every time we have stepped into something with
an abundance mentality and said, like there's enough here, and
like creativity is so much bigger than the two of us,
and like business is so much bigger than like our
one business, and like if we can't look at it
with abundance, like we won't see abundance. So I think
that has been an important aspect of like like whenever
we come to one of these decisions of like, oh
(35:27):
this is scary, Like what do we do when we've
gone to this perspective of like no, there is enough,
and like they're like there will be enough and like
it will be more than enough because we're choosing to
look at it that way. That's incredible. But earlier you
talked about how you're mad that you didn't have the
E in faith. Why I feel like, well, I don't know.
I think personally for me, I spell faith fa V.
(35:49):
I guess the same. And but then you know, we've
gotten some people like so like Fave Grunchy and I
have a question. Are the people saying five are they
older than you? I don't always because I feel like
fave f a V is more something like I'm seven
years older than you guys, and I don't I think
(36:11):
that f a V. Maybe I don't say the younger
generation like I'm some old lady, but I feel like
everything is even more short, so it could be older people.
My god, I sound so old older people who are
doing that. But I think people will find you either
way if you have the right SEO. And we're not
going to get into that in this podcast. But you
have all that stuff, right, people will find you no
matter what. Okay, I have the envelope that you your
(36:35):
little cards. Oh my god, they're like they're legit cards. Yeah,
thanks to me comfort And you have your your story
on the back, which is super cool. Is this there's
a picture of a scrunchy on your card? Is that
the one that your tattoo? Oh my goodness, I guess
all right, I'm going to open my and that's like
that card is like an important like inviting people into
our story, like that's been important with I was actually
(36:57):
eyeing up all these one that So the pink terry
cloths one is super cool? What is this made out of?
That was a shirt that I got from a friend
and she had given it to me like probably at
least a year ago. Um, and I could never quite
rocket as a little too small for me. Um. And
now we're like this is super fuela shirt. I don't
know the brand, but a bunch of people were that
(37:18):
we had one with a logo on it. It was
a special one. And then one friend got it in
every like a bunch of people like I wish I
had gotten but it's gonna be fun like that. We've
had some like button down shirts and Jesse's yeah, so
that you have the buttons or the button holes or
the pocket, it's pretty fun. Yeah, okay, I've got a
black velore one. What was this from? That was a
(37:39):
dress and we got that it was actually really funny.
We went to a thrift store and found like the
longest sleeve, long to the floor dress, like extra large
dress with my grind because it will give us the
most masterial and the whole friend of the dress was
like almost like Marti Gras colored like sequins, and then
the back was and the sleeves were all just black floor.
(38:00):
And so we actually did try to sew the sequence
and I think we will like I think it'll be
like a Marty Grass scrunch. We found it like holidays,
finding like good scrunches like Chris, Oh my god, ugly
Christmas sweater scruncheese. Yes, oh oh my good, there we go.
Oh my god, what about I have dish towels like
my grandma's dish towel. Totally I'm going to drop off
(38:22):
a big and I think I saw you post on
Instagram with this one was this very vibrant blue. Was
this a dress? Yes? I love that you posted what
it was before. It's so cool to show people that.
And I actually have a picture. So that was my
mom's dress from like the eighties and she found a
(38:43):
pictullier with her and one of her best friends. Yeah.
And like when Scrunchees were in full swing, this is
like full circle. Not that would be awesome, look at that.
That's really cool that you guys are able to do that.
I love this. I am. I'm so freaking excited to
(39:04):
follow your story and thank you for sharing it on
the podcast. You said, this is the first time that
you guys have showed it together really. Yeah, yeah, in
this format, not just hanging out of the restaurant with
the random people that we meet and they find out
and they get stoked. Yeah. Well, I want everyone to listen.
Who's listening to this podcast, because you guys said that
you feel like you're on that verge, on that brink.
(39:25):
If you're listening to this podcast right now, and clearly
even if you're bald, you can buy a scrunch. Go
to your fav scrunch a dot com. It's why Oh
you are f a v S c r U n
C h E dot com to support them because they
are the freaking cutest. Thank you guys, thank you so much,
Thank you for listening. Go support the girls. They're incredible.
(39:47):
I'm going to post a picture of all the scrunches
that I have from them on my Instagram at the
Carla Marie. I've got a few side hustlers shoutouts this week.
You're gonna want to hear this. So Amanda from Palms
Psalms and Prosecco. That is the website Palms Psalms Prosecco
dot com. She actually teamed up with Missy from Dreamy
(40:07):
SuDS and she's now selling missy Is handmade soap in
her store. Both of them are side hustlers, have been
on this podcast. It's really cool. So you can go
support the both of them. It's Palms Psalms Prosecco dot com.
Use code Carla Marie for a discount. And I also
had Joanna from Philosophies on this podcast. She does the
(40:28):
handmade cards, handmade stationary. She's actually going to be out
here in Seattle this Thursday at a layer in West Seattle.
She's gonna be doing a pop up. She's gonna be
handmaking cards and different gifts there at the store. You
can get all the info on her Instagram. It's Shop
Sophie's s O P H I E. S. I'm also
(40:50):
sharing it on my Instagram a lot, but it's really cool.
This doesn't happen often as she is based in upstate
New York, so this is a great event this Thursday
at a Layer. Can always reach out to me on
Instagram for questions you want me to ask side hustlers.
If you're a side hustler, anything at all, no matter
what it is. If it's about lipstick, what color I'm wearing,
I don't care. Preach out to me. It's at the
(41:11):
Carla Marie until next week. Keep Hustling Just in case
you need one more round The Last Called podcast with
Carla Marine Anthony One last Little Taste to hold you
over until tomorrow, Available worldwide on the r Heart Radio
(41:31):
app
Welcome to Side Hustlers. I'm your host from my Heart Radio,
Carla Murie. You can find me on Instagram at the
Carla Maurie And yes, Carla Maurie is my first name
for those of you who are very confused. So I
started side Hustlers back in March two thousand eighteen when
I realized there were a ton of people in this
world who were doing extra work just because they were
(00:22):
passionate about something else other than their day job. The
people the guests that I have had on this podcast
have all owned their own businesses aside from their nine
to five. It's pretty wild and I've been seeing a
lot of news articles lately thanks to a lot of
you sending them to me, all about the quote unquote
side hustle life. And it's awesome getting to see these
(00:42):
people who are small business owners, most of them getting
recognition everywhere. And the one thing we do know from
the guests that I've had on this podcast is that
most of these people who have these second jobs and
create their side hustle it's for a creative outlet that
they're not getting at their day job. But that is
not the case for this week's guests. This week, we
(01:03):
talked to Jesse and Adrian. They are roommates who started
their own scrunchy company. It's called your fav scrunch A
and you can find the r L and the description
of this podcast, but it's your and then it's f
A V S c r U n c h e
dot com. And both of them they love their day jobs.
They really are passionate about what they are doing during
(01:25):
the day, but they also love up cycling scrunches. They
take donated clothing or clothing that they find it second
hand stores and they turn them into the cutest scrunches.
And Guys, I know you're listening right now, going why
do I care about hair ties? Their work ethic and
how they started the company. It's just a great story
and I swear you're gonna learn a lot from them.
You never know, you might be able to work with
(01:46):
them and you may get a great gift for that
girlfriend in your life. So you can follow along on
their Instagram, it's at your FAIV Scrunchy. As we hear
their story, that's why all you are f A V
S c r U n c h E. Let's meet
Jesse and Adrian for a lot of people. You know,
why are you wait? Do you know what you want
(02:07):
to do? And this is what you want to do?
Do it. I'm a hustle, side hustle do it. I'm
a hustle hut do it. I'm a hustle hut come
on ask about me yo yo. It's the side Hustless
podcast we call the Roof. Okay, as we were just
talking about in the studio before we got started, I'm
(02:29):
so excited for today's episode that I don't even know
where to start. So I've got Jesse and Adrian in
studio studio, see what I mean in studio, It's going
to be a disaster. Hi guys, Hello, Hello, So you
guys created it's your favorite scrunch Okay, because I've been
saying scrunchy this whole time. But then I saw the
little what is that thing called well asters yeah till yeah,
(02:51):
and I was like, oh, I'm saying this wrong. So
it's is it favorite or faith? Your faith? Your faith? Faith?
Sust Okay, we don't of that. We left the e
off of. We'll get into that's okay. So as we're
gonna learn the story, people can check you guys out
it's your f A V S c R U N
(03:12):
c h e R dot com and on Instagram so
everyone can follow along as we hear your story. Um,
but Adrian and I actually met at Full Moon Market,
which I've talked about on this podcast a bunch I've
had Tawny on this podcast from Full Moon Market and
it was just a great moment when I saw you there,
I was like, I love scraun cheese. Tell me everything
about this and I bought a bunch and then he
(03:33):
started telling me that they're from up cycled clothing. And
I want to get into why you guys did this,
your roommates and friends. But you have day jobs that
you love, and I think that's very important because a
lot of people in this podcast don't necessarily love their
day jobs. So I want to talk about that. So Adrian,
you go first. What is your day job? Yes, so,
(03:54):
I am a co cafe manager for a specialty chocolate
and coffee shop in South Lake. You in. It's in
this beautiful, like big warehouse kind of airy space and
it's a coffee shop in the front and then a
venue space in the back that we rent down so
we could we should have done a live PC. There
are a bunch of like screaming kids. When I left,
(04:15):
they were doing like a kid's camp, So maybe not
today next time. And then it's really interesting at church
owns the whole building and so they've been in that
neighborhood for ten years now, and so they were there
before Amazon, like two years before Amazon moved in, so
they've really seen the neighborhood change and it's a really
interesting Like they host a women shelter on Monday nights
(04:36):
UM that I'm pretty involved in and that was kind
of my entrance point two years ago into that space
and community. But anyway, they serve you know, top executives
and cancer researchers, but also folks who live in the
Cascade triangle. And you obviously love this job. This is
like you're not trying to get rid of that job.
You really do love what you're doing. Yeah, so your
(04:58):
favor Scrouncha is just an extra little And actually we've
been able to sell scrunches in the cafe. That's cool.
And then I think they want us to come back
in the fall, which is exciting. That is very exciting.
But yeah, they're all about supporting local crafters and artists
and things. And actually Amanda, she was the person who
introduced us to the full Moon Market. So who is Amanda?
(05:20):
She Amanda, She has what is it modern science project? Yeah,
she does pottery surrounding it's really fun jewelry and it's
really that's a fun connection to She works across the
parking lot from the cafe that has been like our
regular for the last probably three or four years, and
it's just like part of our family, basicly. And so
she introduced Jesse and I to that market, and then
(05:41):
she actually has sold stuff in our cafe as well.
We'll get into this at some point also in this episode.
But I love connections and the fact that someone who
is a customer of yours got you into full Moon
Market and then I met you a full Moon Market
and now here we are doing this podcast, it's like, okay,
now where do we go next? And that's line and
I love this kind But Jesse, you have several I
(06:01):
don't even know what is your actual day jobs the
side hustle, So break that down for us. Yeah, I
like a lot of things. Great. Yeah, um, my main
job is my official title is a pediatric mental health
specialist to um at Seattle Children's Hospital in the Psychiatry
and Behavior in Medicine unit, which is a lot of words.
So all of this to say, I work with kiddos
in crisis, in mental health, crisis and just all sorts
(06:23):
of different ways that I work with them. But yeah,
that's that's I'm really interested in mental health, really passionate
about it, but um haven't really figured out what that
looks like with like grad school and what's next. So
I also have a couple of side gigs because I
can't do mental health crises every day. I'm yeah, yeah, exactly,
So this is our creative outlet. And then my other
(06:43):
two jobs are I'm a piano teacher for kiddos as well.
Um yeah, and then with a couple of adults that
want to be my students. But I really really love
to be one of your students. I'd be a terrible student,
but I would love it, love it. Yeah. And then
I also do respe care for a young adult in
the area. So what exactly does that mean? Respe Care
(07:05):
can mean so many different things, but this person is
like very high functioning, So it's really just us going
out in the community and doing different activities and um,
me kind of empowering them to be able to do
things for themselves. They have like various disabilities that make
it so that they just kind of need somebody with
them to help make sure that they can, uh, you know,
properly like do things socially or um, yeah, just be
(07:28):
able to make different transactions. So it's a blast we
hang out. I feel like you guys are the overachievers
of this podcast that I've had. You guys are way
above and beyond. It's amazing what you guys are doing.
But your faith scrunch. If I say scrunchy, am I
going to be I'm going to really focus on saying
scrunch a But so take me back to when and
(07:50):
why the hell this started, because you guys are literally
making scrun cheese and the scrunchees that I'm talking about.
If you're like trying to figure out what I'm talking
about and you're a guy, like what is happening? It's
not like the tiny elastic band, that little black thing
that your girlfriend usually has on her wrist. This is
like the cute, stylish ones that you can wear as
a bracelet or you can wear in your hair. And
you've probably seen this trend over the last year and
(08:12):
a half two years, really blow up. You guys are
making these at home in your apartment. So how the
heck did this start? Yeah, So about once a month,
I host this thing called art Night, where I just
I like making space for people. And so it's a
space where everybody can come and just do art where
in our in our living room. And who are these people? Like?
Friends are just strange? Well, like basically I meet somebody
(08:34):
and then I'm like, huh, I feel like you would
dig art night, And so then I invite them and
and sometimes it's a lot of people. Sometimes it's like
just nothos to us. But whatever it is. I've noticed though,
that a lot of people feel more comfortable when there's
like a theme to the art night. Yeah. Well, someone's like, Hey,
I'm having an art night in my apartment. Want to
come over. I'm like, what are what is exactly? Yeah?
(08:55):
What's your medium? Yeah? So I realized that people tend
to feel more comfortable when they have an activity. So
I decided to teach people how to make scrunches. I
just googled it and like, that's not the same way
we make them. Now we've definitely processed. Innovation is an
important of our business. Um. But yeah, at the time,
I just like googled how to make scrunchies and then um,
(09:16):
some people came over Adrian, I just started making them
and then from there it became a joke. At that point,
it was a joke. What do you mean a joke?
Like it was so easy and they were so fun,
and like Jesse literally just has like a been a big,
huge container bin of fabric that she's because she's also
an avid sewer and has been cracked maybe a hoarder,
but borderline, and so we just started using some of
(09:40):
her fabric and we were like, oh, this is fun,
this is easy, and Jessie and I feel like everybody
kind of made their scrunchy and then Jessie never like
we're gonna keep going, and we just making them and
you haven't stopped, yeah, and we're like, wow, this is
actually like super easy. We probably could sell them to
our friends. And then it kind of evolved from like, oh,
let's just use all of this fabric that Jesse already has,
(10:01):
like we don't want to spend more money on fabric,
and I would say both of us have a passion
for sustainability and interest in doing our part, and it
kind of evolved into this like, oh, why don't we
actually use like thrifted materials or things that people give us,
or even if we have I'm so mad right now
because I have so many things that I actually wanted
(10:22):
to give you guys, we have a whole carly And
that's like part of the fun thing is it's like
if you have like a pair of jeans or a
shirt that's like super meaningful and significant to you, but
you don't necessarily want to give it away, you can
totally find a new purpose for it by us turning
it into scruncheese. It's such a cool idea, Like I'm
(10:43):
thinking of all the things you could do with like
a bride could be super cool. Yeah, yeah, I'm so excited.
Two weddings so far and so far and so yeah.
I just kind of evolved from there. I think that
was last September that we first made it at art night.
When did you decide to like, Okay, this is a business.
It was a joke. And then we were at dinner
for Adrian's birthday and we were I kept on being like,
(11:06):
we need a name, like this isn't real until we
have a name. And then Adrian's friends Kirsten and Aaliyah
were the ones were like, how about scrunch a And
we looked each other that kind of like in the
glossier kind of yeah I get it. Yeah I like that.
And so that is where and again it was kind
of a jug where like, oh my gosh, we're gonna
like have this like like exciting name. And yeah, at
(11:29):
that point we came up with kind of our little
Instagram tag. And that night also Adrian's friend had been
starting a business as well, Like, okay, you guys were
just hanging out. People are just like starting friends. Yeah,
we have really cool friends. Friends are awesome. Yeah. One
of my coworkers actually at the cafe, she's been there
for like probably I think she's the most veteran person
there and she does all of our food prep and
(11:51):
baked goods there. So forever. She's had like these killer scones,
really great cookies. And she's half Japanese like me. Her
mom's from Japan. She goes back and visits family all
the time. And so she's had this whole idea like
of a catering company for suites with like a Japanese
kind of fusion twist, and so she was kind of
getting into that zone too, like Okay, yeah, I'm going
(12:12):
to launch this little catering box company. I'm gonna have
this big launch party in February. You all should be
vendors at my event, along with across the parking lot
and a couple of other customers that we have at
the cafe. And so from then, like in November, it
was kind of go time, like Okay, we have to
actually figure this out. And it definitely took us like
(12:32):
pickups and some like trials that the right process. Two
weeks before we were going to be at the launch party,
I got pneumonia. So I was in the hospital for
a week and at by the end of my stay
I came home and it was like three or four
days until the launch party. We made a few scrunchies,
but like we hadn't made a ton, and like that,
I think us deciding to make scrunches in that time,
(12:55):
like when it was like I had mosized, and like
it took a lot of energy, Like let's talk about
like doing things at two am, Like we did it
right up to the hospital and I was not contagious.
That scrunches was like in the midst of the snow
storms and everything, but we just swing our scrunches. Yeah,
we did it. And like then we like made enough
to come to this awesome launch event and had like
(13:18):
kind of a funny little set up where my boyfriend
was like helping us string scrunchy like on a line,
and people at this event like, I love them? Or
was it right? Was it right away the people love them?
Or what happened wasn't really our demographic? Yeah, there's a
lot of men. They're actually our first official sale that
we use, like we used a credit card just swipe
(13:39):
our a little like square reader and everything was to
a guy and he was bald, and he was asking
me why he should buy a scrunchy and I said, well,
you probably know somebody with hair, and that was the
selling point. You probably know somebody. Oh my goodness, yes,
this is great. Yeah, you probably. That was the start
(14:03):
we could do. Likewise, I know, isn't that wild, But
you know, the rest of it has been pretty easy
from there. But yeah, we had a couple of friends
come out and then a couple of people we didn't
know who were there and they were like, wow, this
is such a cool idea. We were kind of like,
we've never done this, we don't really know what we're doing.
So we're just gonna give everybody discounts. And I think
(14:25):
we sold like eight scrunches maybe, but we're like, wow,
that was like, you know, like a decent like eight
bucks or something. We're less than that, and so I
was like, Okay, people like this idea. I think if
we had like a website and more of like a
brand and an Instagram following, like we could actually make
this happen. So then how are people finding you guys?
(14:45):
Is it like randomly from Instagram? Or you noticing that
you're getting customers that you're not directly communicating with, like
people are funding you. Yeah, it's yeah, that's happened more
every time. Like the first random person, we like we
both look at each other like what this has become?
Really like, this isn't somebody that somebody we yeah, oh
my goodness, Yeah, but we're not really sure. I mean,
(15:07):
like we need to do some data analytics because I've learned.
I feel like I could start like a lot of
coworkers and friends have supported us, and then they kind
of repost it and then other people see it. I
honestly though, think that like the full Moon market that
was a huge and also Frankie and exposure we were
we were in Frankie and Joe's for their sustainability Sustainability
(15:30):
month the ice cream. It was such a cute scrunch
is we still have fabric from it that it was
perfect for Luckily we had plenty, but it's like this
really cute like white and pink stripe and bed sheet.
So then what is the process or I guess obviously
you're not putting out a huge investment efforts. You don't
(15:51):
have to go buy materials. You don't have to a
lot of people are on this podcast have to buy
the product and then hope it sells. You guys are
either working with shirts and clothes or your own or
you're going to a thrift store. So I'm assuming that
the return on investment in this situation is great. Yeah. Yeah,
We've definitely had some process going through like our cogs
(16:12):
and trying to figure out like, okay, like our most
like the biggest spend or expenditure for the COG is
labor for cost of good souls can break it down
like materials, and like you said, our materials are pretty
low and it's super fun to go thrift shopping for
I'm sure, I guess in the biggest investment you guys
(16:34):
have is time does it take to make one scrunchy?
Right now? It takes I think six and a half minutes.
We had Jessie like time it out. That does depend
kind of on the type of fabric, like silk, And
we did like a bathing suit scrunchy more recently that proof,
but that one was a little bit tougher to so
(16:54):
because the material was kind of slippy. That's actually a
great idea because I have obviously been wearing scrawn she's
more often and I think they look cute. But if
I want to go in the water, I'm like, I
don't use a bathy suit. Yeah. Yeah, But when we started,
I think that our our time was like thirteen minutes
(17:15):
your time in half. It was. That day was a
really big day for us as a business, Like we
were it was a work day and we had met
with somebody just a random person who wanted to not random,
but like a really cool dude um that wanted to
talk through like business stuff with us. And we got home.
We were like, man, like this has to take your lay.
This is never going to be something that like we
can actually make money off of, or like our our
(17:36):
time investment won't be worth it because time is so
important to both of us. Um. But then Adrian had this.
I was making scrun cheese and we're doing the cog
and like the time for the cog and uh Adria
was like, wait what if you did this? And I
was like not that. But then and so like it
was this electric like hour where all of the sudden
Adrian had come up with come up with the best idea,
(17:59):
and all of a sudden it was cut in half
and we were making sprungees so much faster, and it
was finally like, wait, this is actually it was another
moment of wow, we should be doing this, Like we're
figuring out how to do this well and do it better.
It's worth the time that we're investing. And I can
tell that the two of you are very in tune
with one another, your honestly roommates and your best friend
best friend yea best friends. So I've heard both things
(18:19):
on this podcast. I've heard go into a business with
your best friend I've heard never go into business with
your best friend. What is that? Process depends on there?
Any Agram number totally have been taking mind your favorite. Yeah,
so this I'm assuming that means that you guys match up. Well,
I think we do, Okay, So it's just like we
(18:39):
just yeah, we just work really well together. There's like
this trust I think in our relationship, Like I trust
Adrian more than a lot of people in the world,
and like, yeah, I just in respect, I think too,
it's great. And I think the fact that we lived
together too, we know what the schedules, like, we can
care for each other and like, hey, you know what, actually,
let's just nick our plans to do scrunchy tonight, like
(19:01):
let's go out to dinner instead, or like just a
few weeks ago, I had Adam from leaf Shave on
the podcast. He and his friend Adam also created a
Razor sustainable racer, and he talked about how when they
launched their business, because they were friends and co workers,
they wanted to have a business plan intact, so that
if an argument ever did come up, let's resort to
(19:24):
the plan we made in the beginning. It says, this
is how we handle this situation, let's do it. Have
you guys at all thought about that far into the
future of if this business really takes off? Who am
I in this role? Who are you in this role?
Have you thought about that at all? We The one
thing we've made decision wise is we have our LLC
now and Adrian is like fifty something percent. Adria has
(19:45):
like a little bit more of more because I honestly
feel like maybe we just kept it. No, I think
you have more, okay, because I trust her more than me.
I mean, I trust myself. I think that's very level
head and stuff. But I think at the end of
the day, Adrian Elliott is the person that makes the
right decision, And like, I yeah, but see, that's a
huge part of a relationship, knowing when you have like
(20:09):
what is your strong point and when is someone else's
strong point? And owning a business with someone is like
being married to this personally and knowing how to argue
and how to state your opinion without putting them down
because you have to work with this person. And you
guys are like and I kind of said this earlier,
but watching the two of you talk, it's great because
you don't talk over each other. And then is a huge,
(20:32):
huge selling point in any relationship to know, at least
for me in radio, when I interview people and you
can have conversations and not try to one up one another.
It's so amazing that you guys have that relationship and
it's huge, and I can see it with the two
of you. Yeah, as Jesse said, we have this guy.
It's another super random connection. He was my lift driver
(20:52):
and I was like going to I don't remember where
I was going, but I was talking about, Oh yeah,
like what do you you? Is this your full time job?
And he was like, oh, well, actually I do this
to supplement my business development gig that I have and
I just started my own company. And so I was
asking him like, oh, like off the record, could you
give me some tax like advice, Like you know, I
(21:17):
just started this little scrunchy business. And so I started
telling him about and he's like, wow, that's actually so cool.
And then you know, it was like a ride share.
So another passenger got in and we were still talking
about it, and she was like, oh wow, can I
see the scrunchy So I like, this is Adrian the
magic of Adrian. Ay. She's an incredible sales woman likes
it's amazing and yeah, and so we just started talking
(21:40):
and we've exchanged Instagram handles and he messaged us shortly
after and was like, yeah, like I would love to
talk with you all and just kind of like get
a vibe for where you're at and if you need
any help, like I would love to just like sit
down and chat. And so we're kind of were going
into that like oh gosh, like we don't want to
creepy lift drivers. That's literally every person I've told out
this from my family is like, this is not right.
(22:02):
But what what is his Instagram? Um? I forget gosh,
we would have to look it up. Yeah, but he
is honestly the kindest person. And we went into that
thinking like, okay, like we don't want to lose our story,
Like we don't want to get lost in the numbers
and the money and like scaling and all this, because
right now we're just two people that can barely have
time for this but love doing it and I think
(22:23):
we love the connection part of that, and so we
don't want to lose that story. And so it was
really affirming because that was his whole goal to and
he was like yeah, like I would totally love to
just sit down with you all like every couple of months, Like,
don't even worry about paying me, like I'll just help.
And he's very knowledgeable, so he helped us get set
up with the LLC. And it's interesting you're talking about
connectedness earlier, like he after our conversation, he was talking
(22:47):
about like another like business thing that he because of
like talking to us and hearing about our passion and
sustainability and all the things that we were working on.
He then like had found this other business opportunity that
he jumped at because like he had like talked us
and been inspired by what we're doing. And yeah, that
connectedness like is what makes it so that, like you
know that what you're doing is good, Like if it
if other things are being created from what you're creating,
(23:10):
I feel like that's a sign that you're doing something
that's incredible. And Jesse, you had mentioned to me when
I asked you guys to send over some info about
your fav scrunch, you said, um, something along the lines
of the crazy part is that you've been able the
two of you build this business off of people like
this lift driver basically volunteered their time for your passion.
Do your friends like come over and work on the
(23:33):
countries with you? Guys, they volunteered. We haven't taken them
up on that, but you want to do it so bad.
Adrie's boyfriend he has taken photos for us. My brother
has like printed stuff for us and like shipped it
to us and made our business cards and our banner.
And Adrie's dad made us a stamp because he works
in a stamp shop. And I know you right, you
do have the cute like the tag. Yeah. And then
(23:54):
we have a friend, well, Jesse's friend did a lot
of like our logo and then a couple of our graphics. Um.
And then Leah Leiah she she's great. She ended up
trading us stick and poked tattoo scrunch ees for real scrunches.
And so my favorite line, yeah, people asked me about
my tattoo. We both got scrunchy tattoos. What I have
(24:19):
one like on my thigh. We got them chickened out
at the end, but we got them a week after
our launch stopping and so she like took I think
we sent her a picture of a scrunchy and then
she like rendered the whole image and then came with
her little like tattoo printer and had all these different
sizes we could choose from and placements and everything. And
then she, I mean, she doesn't do this professionally. She's
(24:41):
like getting into that as a side us. What is
going on right now? Let me get this right? I
feel like how old are you guys? By the way
you're making me feel like a mom? Is this moment? Okay?
You traded someone, You gave someone scrun cheese in return
for twos of scrungees and this person is not officially
(25:02):
a tattoo and she did it in our living room
and it took like two and a half hours each
because it was stick well and how good that? What
if the hell does that mean sticken poke? Literally like
so like this is so like one tattoo on my
arm is a gun and that means like versus a
you like, take a needle and you stick it and
instead she has a tattoo gun now and it's way
(25:22):
more painful like sticking post. They take way longer. And Adrian,
you got it on your thigh? Yes, that sounds like
right on my I band and you guys wild that
was like when we started the business, I told Adrian,
I mean, I'm in, but as long as I get
tattoo money out of this, Like all I care is
that it's paying for my tattoos at some point, and
(25:43):
it happens so far, got me a free one. That's
all that matters back so far. So then what is
the plan for your business? Is it Okay, we want
to be sold to department stores? Do you want more
people to work with you guys? Like, what is the
big plan? I think we're at kind of that tipping
point right now where we're kind of figuring out like, Okay,
we have barely any time, but yet you know we
(26:05):
do this like ten hours a week sometimes. And another
problem is that there's so many people that want to
partner with us like we are. We already have a
commitment for um this one organization water first and we're
going to be making scrunches so they're like high school
students that work with this organization can purchase them and
then like mother Sara at Sadrew's Adrew's Church wants us
(26:26):
to turn pre speciments into scrunchy. And we also have
another gal from my church. She works for the Seattle
Shakespeare Company and she does like their development stuff, but
she's like, we have all these costumes, like I'd love
for you to turn them into scrunches and then we
can sell them at our auctions. Like I'm by the way,
my mind is going so fast. I have a note,
(26:48):
like I have one, two, three, or four five notes
that I've been taking over here of things that I'm
just like, they can do this, they can do this, Like, Yeah,
I'm so excited for you guys, because the concept of
a scrunchy has been around since who knows when. Mean, yeah,
it just came back the idea of wearing these scruntries.
But what you guys are doing with it and taking
it from clothing and up cycling and you can actually
(27:10):
have a meaning behind the thing in your hair because
it was from your favorite shirt. So what is your
plan for that? Can Can I be living in Kansas
and say, oh, I want you guys to make scrunchy
out of my shirt? They just can someone mail it
to you? Yeah, So we have a place on our
website where people can send us little inquiries. Um, and
that hasn't really happened yet. I feel like people have
(27:30):
said they wanted to and like, but like it takes
us like like this water first, like this has taken
like meetings and like setting of course, but theoretically anybody
could if God forbid someone and someone's family passes away. Okay,
this was so and so's favorite T shirt. Let's make
it and give it to everyone. That's totally something people
could do. Or your favorite high school T shirt or whatever.
I mean, there's T shirt blankets, why not countries And
(27:53):
it's cool. You can have it with you all the time,
and it's a great talking point for people like, oh,
where'd you get that? Scraunchy is actually my old high
school track teacher. And that's such a cool idea that
you guys have been able to just revamp something that
already existed but put a meaning behind it because scrunchy
has never had a meaning and probably the first time. Yeah,
(28:14):
And that's like the interesting thing, Like as we look
at other companies who are doing this um like on
Instagram and their marketing and everything, it's like, Okay, well
they have really cute stuff, but like they're you're right,
like there's not a ton of meaning behind it or
like there's not that extra story like a bigger narrative,
and the story is so important because it's what sells.
It really does. Like you can get any influencer at
(28:36):
any moment behind your brand, but honestly, if you have
a story, it does so much better. And it's funny
you guys bring that up. I've seen so many influencers
just slap their name on a scrunchy brand that like
they're all getting from the same random warehouse in China,
and everyone's putting their name on. Anyone can do it,
and they're like four times the amount of money that
yours cost, and there's just so much more meaning and
(28:59):
reason to buy the scrunchies you're creating, which brings me
to the point that your price point is incredibly affordable.
I mean, it's unbelievable. Is that something that you think
is kind of not hurting you guys, but like in
the future you're like, all right, we're gonna up this
or this is what you want to do forever. I
think that it depends how we scale. I mean, if
we bring people on and we're paying people money to
(29:21):
do stuff to stew for us and things, then yeah,
that might be added into the cost. But I think
right now, like going back to the COG. Even though
our price point is pretty low, like we're making a
pretty good margin because our material costs are so low
and so accessibility has been really important for us to
like that's the reason we have three different sizes of scrunchy.
I mean it doesn't sound like a big deal, but
like for us, that carries a lot of meaning that
(29:43):
not just somebody, like somebody with fine hair and with
somebody with more natural hair can wear our scrunchy by
us and like not feel like they're like yeah, exactly,
And so like I think something that like we're continually
talking about and wrestling with is the accessibility of the
price point um, because like there are like the people
that are interested in us right now are our age
and like and they're going to grow with you, which
(30:06):
is so important. And I feel like a lot of
your demographic also is younger, and it is teenagers who
can afford to buy it with their money that they've
made at their jobs are from their parents, Like their
parents are gonna be like, no, I'm not spending all
my money on that because it is super affordable, and
then that consumer is going to grow with you. Guys,
and who knows what you could create next, because you're
(30:26):
definitely going to grow. I do not see you guys
making scruncheese for I mean I see you making scrunchees forever,
but I see there being so many more things. Well yeah,
and that's one thing that Daniel, our business guy, has
kind of talked to us like, Okay, you know obviously
like scruncheese is awesome and it's something that's super in
right now, but you know this again going back story,
like what is the story here? Like you're basically teaching
(30:48):
people that they can have a lot more of a
sustainable lifestyle and they can actually up cycle things that
they will use and that are here for their every
day And so he's like, what's the story? Like, I
think it's more than scrunches, Like what else could be
made great cycles? And doesn't hurt to start. I mean
you're so early on, but it doesn't hurt to keep
your mind going like that. So when it does come up. Okay,
(31:10):
So you're selling scrunches on your website, you're selling them
at markets, you're selling them at the space in South
Lake Union Adrian where you work. Where else do you
guys want to sell scrunches. Right now, we are in
talks with the Eco Collective. They're in Ballad and they're
like a zero waste seek that has all kinds of
cool stuff. Um and again back to connecting. I went
(31:31):
to this like sustainability event and sat across the table
from one of the co founders, and I had I
knew that the other co founder was going to be
on the panel of the event, and so I had
brought little business cards. I was ready to make a
little approach because we had been talking. We just live
in Ballard, and we were like, oh my god, me too,
(31:51):
like we'd love to get into some of the really
fun little shops and Ballad. So anyway, I approached it
and I was kind of like, so this is gonna
sound super weird, but my me and I have an
up cycled scrunch company. And she almost like spit out
her drink because she was like, I have been looking
for up cycled such and so she was like, yeah, like,
my hair is curly and I like to put it
(32:12):
up in silk. But like, I'm also a vegan, and
so I wanted like a vegan silk scrunchese. And we're like, oh,
like we can for sure make that happen because they're
up cycled and so anyway, we've been in talks with them.
They just moved, so it's been a little bit of
a process, but yeah, definitely having more wholesale accounts. Do
you think like department store wholesale will happen one day?
(32:33):
I mean, it's interesting with our product thinking about like
the process and I don't know, it really just depends
on what developing this looks like and like what how
I mean, I think it'll take it'll be in a
little while, but I mean that's something that big could
totally happen because like our product is truly one of
a kind, it's like so special, but also that's a
hindrance in a lot of ways, like one of the
(32:55):
kind product, so a little bit tough unless they want
like two so special exactly. Yeah, and you mentioned that
you were doing scrunches for what was the organization at
the school the water at our first so we're partnering
(33:16):
with them probably in the fall, and they had a
ton of leftover fabric from one of their fundraiser dinners
and it's like this beautiful, vibrant fabric and so anyway,
they have student ambassadors, and the woman that we're working
with is kind of like, yeah, I feel like my
students would love to like either sell these to their friends.
I think there's something about when they go and travel
to one of the countries, they go to this place
(33:38):
and buy scrunch ees themselves, and so it's kind of
like symbolic for them. So anyway, the fabric is a
little bit waxy, it's almost like a thicker thing. So
we're still prototyping that. Have you thought about working with
other organizations? So actually, in terms of scaling again, we're
at that tipping point where we feel like we could
invest our two energy, you know in wholesale account marketing
(34:01):
pop up markets and getting us out there, but we
just don't have the time to sew all of these scrutchets.
Have you thought about and you might have done this,
I just haven't noticed it. Have you thought about doing
a d I Y video for people or is that
would that hurt you think hurt your business? I feel like,
again in that kind of realm of accessibility, like I
think it's totally fine for us to make that more
(34:24):
available for people, like oh yeah, like literally you could
do this at home. I do think, you know, obviously
because we've spent time on our process and our materials
and all that, like you don't want to put your
secrets out there all totally. But at the same time,
you know, like but also like have kind of our
own method and so we think, Yeah, something we continue
to talk about is like a scarcity versus abundance mentality,
(34:45):
and like that's been like coming and looking at something
and being like, oh, like there's not much here, like
like glass half empty or glass half ful, really, and
that's been like kind of a sticker and like a
lot of like the arguments we've gotten into is like
the like the mentality with which we're looking at something,
and so like my first my first response is fear
and like scarcity and like this isn't going to work out.
(35:05):
But like every time we have stepped into something with
an abundance mentality and said, like there's enough here, and
like creativity is so much bigger than the two of us,
and like business is so much bigger than like our
one business, and like if we can't look at it
with abundance, like we won't see abundance. So I think
that has been an important aspect of like like whenever
we come to one of these decisions of like, oh
(35:27):
this is scary, Like what do we do when we've
gone to this perspective of like no, there is enough,
and like they're like there will be enough and like
it will be more than enough because we're choosing to
look at it that way. That's incredible. But earlier you
talked about how you're mad that you didn't have the
E in faith. Why I feel like, well, I don't know.
I think personally for me, I spell faith fa V.
(35:49):
I guess the same. And but then you know, we've
gotten some people like so like Fave Grunchy and I
have a question. Are the people saying five are they
older than you? I don't always because I feel like
fave f a V is more something like I'm seven
years older than you guys, and I don't I think
(36:11):
that f a V. Maybe I don't say the younger
generation like I'm some old lady, but I feel like
everything is even more short, so it could be older people.
My god, I sound so old older people who are
doing that. But I think people will find you either
way if you have the right SEO. And we're not
going to get into that in this podcast. But you
have all that stuff, right, people will find you no
matter what. Okay, I have the envelope that you your
(36:35):
little cards. Oh my god, they're like they're legit cards. Yeah,
thanks to me comfort And you have your your story
on the back, which is super cool. Is this there's
a picture of a scrunchy on your card? Is that
the one that your tattoo? Oh my goodness, I guess
all right, I'm going to open my and that's like
that card is like an important like inviting people into
our story, like that's been important with I was actually
(36:57):
eyeing up all these one that So the pink terry
cloths one is super cool? What is this made out of?
That was a shirt that I got from a friend
and she had given it to me like probably at
least a year ago. Um, and I could never quite
rocket as a little too small for me. Um. And
now we're like this is super fuela shirt. I don't
know the brand, but a bunch of people were that
(37:18):
we had one with a logo on it. It was
a special one. And then one friend got it in
every like a bunch of people like I wish I
had gotten but it's gonna be fun like that. We've
had some like button down shirts and Jesse's yeah, so
that you have the buttons or the button holes or
the pocket, it's pretty fun. Yeah, okay, I've got a
black velore one. What was this from? That was a
(37:39):
dress and we got that it was actually really funny.
We went to a thrift store and found like the
longest sleeve, long to the floor dress, like extra large
dress with my grind because it will give us the
most masterial and the whole friend of the dress was
like almost like Marti Gras colored like sequins, and then
the back was and the sleeves were all just black floor.
(38:00):
And so we actually did try to sew the sequence
and I think we will like I think it'll be
like a Marty Grass scrunch. We found it like holidays,
finding like good scrunches like Chris, Oh my god, ugly
Christmas sweater scruncheese. Yes, oh oh my good, there we go.
Oh my god, what about I have dish towels like
my grandma's dish towel. Totally I'm going to drop off
(38:22):
a big and I think I saw you post on
Instagram with this one was this very vibrant blue. Was
this a dress? Yes? I love that you posted what
it was before. It's so cool to show people that.
And I actually have a picture. So that was my
mom's dress from like the eighties and she found a
(38:43):
pictullier with her and one of her best friends. Yeah.
And like when Scrunchees were in full swing, this is
like full circle. Not that would be awesome, look at that.
That's really cool that you guys are able to do that.
I love this. I am. I'm so freaking excited to
(39:04):
follow your story and thank you for sharing it on
the podcast. You said, this is the first time that
you guys have showed it together really. Yeah, yeah, in
this format, not just hanging out of the restaurant with
the random people that we meet and they find out
and they get stoked. Yeah. Well, I want everyone to listen.
Who's listening to this podcast, because you guys said that
you feel like you're on that verge, on that brink.
(39:25):
If you're listening to this podcast right now, and clearly
even if you're bald, you can buy a scrunch. Go
to your fav scrunch a dot com. It's why Oh
you are f a v S c r U n
C h E dot com to support them because they
are the freaking cutest. Thank you guys, thank you so much,
Thank you for listening. Go support the girls. They're incredible.
(39:47):
I'm going to post a picture of all the scrunches
that I have from them on my Instagram at the
Carla Marie. I've got a few side hustlers shoutouts this week.
You're gonna want to hear this. So Amanda from Palms
Psalms and Prosecco. That is the website Palms Psalms Prosecco
dot com. She actually teamed up with Missy from Dreamy
(40:07):
SuDS and she's now selling missy Is handmade soap in
her store. Both of them are side hustlers, have been
on this podcast. It's really cool. So you can go
support the both of them. It's Palms Psalms Prosecco dot com.
Use code Carla Marie for a discount. And I also
had Joanna from Philosophies on this podcast. She does the
(40:28):
handmade cards, handmade stationary. She's actually going to be out
here in Seattle this Thursday at a layer in West Seattle.
She's gonna be doing a pop up. She's gonna be
handmaking cards and different gifts there at the store. You
can get all the info on her Instagram. It's Shop
Sophie's s O P H I E. S. I'm also
(40:50):
sharing it on my Instagram a lot, but it's really cool.
This doesn't happen often as she is based in upstate
New York, so this is a great event this Thursday
at a Layer. Can always reach out to me on
Instagram for questions you want me to ask side hustlers.
If you're a side hustler, anything at all, no matter
what it is. If it's about lipstick, what color I'm wearing,
I don't care. Preach out to me. It's at the
(41:11):
Carla Marie until next week. Keep Hustling Just in case
you need one more round The Last Called podcast with
Carla Marine Anthony One last Little Taste to hold you
over until tomorrow, Available worldwide on the r Heart Radio
(41:31):
app
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